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  • We explore the extensive and varied experiences of soon-to-be Dr. Laura Briggs with her background in business administration. Her 10 years of experience writing copy for law firms and producing SEO material have made her a remarkable figure in the field. As an accomplished author with multiple books published, Laura freely imparts her invaluable expertise in the dynamic world of book marketing strategies.

    With a wealth of experience gained from her long career, Laura provides invaluable guidance on negotiating the complexities of the publishing industry. She skillfully crafts her story, giving listeners an intimate picture of her triumphs, setbacks, and turning points from the beginning of her writing pursuits including her culmination of giving an insightful TED Talk experience.

    In addition, as a skilled practitioner of book launch management and marketing, Laura offers valuable strategies and tips meant to inspire both beginner and experienced writers. With an attention to detail and a desire to foster literary success, she clarifies the subtleties of properly placing and marketing one's work within today’s competitive market.

    Listeners can explore a master class in strategic marketing techniques designed exclusively for the literary industry through Laura's insightful talk. This episode promises to elevate educate, and inspire your approach to book marketing—whether you're starting from scratch or looking to improve your current tactics.

    Get to know more about her books here:
    Start Your Own Freelance Writing Business
    The Six-Figure Freelancer

  • In this episode, we welcome Laura Briggs, a dynamic figure empowering the freelance generation. Laura has been crucial in assisting independent contractors in realizing their aspirations of becoming business owners through her writing, mentoring, and public speaking. Earning $200,000 as a freelancer in 2018, Laura's proficiency in her field is truly evident and demonstrated by her remarkable achievement.

    Delving into her backstory, Laura's journey from inner-city school teacher to solopreneur sheds light on her resilience and determination. Her impressive client roster, including Microsoft, TrueCar, and the Mobile Marketing Association, underscores her credibility and impact in the industry.

    Moreover, Laura's impact goes beyond personal accomplishments; on two occasions, she has graced the TED Talk stage, sharing her thoughts on the revolutionary potential of the freelance economy. Laura's dedication to empowering others is evident, as she is the creator of Operation Freelance, a non-profit organization supporting military spouses and veterans in starting online service-based businesses, and the author of "Start Your Own Freelance Writing Business."

    Our listeners may have noticed Laura's recent addition as a co-host on our podcast, and her name appearing in our podcast image reflecting her expanded role as the COO at Advanced Amazon Ads. Join us in extending a warm welcome to Laura as she shares her expertise and experiences on "Before The Bestseller.

    Get to know more about her book here.

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  • In the latest second episode featuring Michael Lennington, the brilliant mind and esteemed author of 'The 12 Week Year.' Join us as we dive into a fascinating discussion about the incredible journey of his book, which has garnered immense popularity since its release in 2013. With hundreds of thousands of copies sold, 'The 12 Week Year' has stood the test of time, captivating readers with its unique approach to productivity and goal-setting.

    Discover the secrets behind the book's enduring success as we explore how it evolved from a humble self-published manuscript to a global phenomenon. Lennington shares captivating insights into the strategies that have propelled the book to greatness, offering listeners a glimpse into its transformative impact on individuals and teams worldwide.

    Tune in to learn more about the inspiring story behind 'The 12 Week Year' and how it continues to empower countless individuals to achieve their goals and unlock their full potential.

    Check out The 12 Week Year Website here.
    Get to know more about the book here.

  • Today, we're thrilled to welcome our new co-host and COO, Laura Briggs, alongside our esteemed guest, Michael Lennington, co-author of the groundbreaking book 'The 12 Week Year.' This book has been a constant companion for Laura for over many years, offering invaluable insights into time management and strategic project planning.

    Whether you're seeking to enhance your time management skills or looking to approach your projects with a more strategic mindset, this episode promises to be a treasure trove of knowledge and wisdom shared by Michael.

    Get ready for an enlightening journey in this episode, where we uncover the transformative principles of The 12 Week Year. Discover the immense power behind this approach as we delve into its proven strategies, drawn from the successes of countless businesses worldwide. Join us as we explore why traditional annual goals might be holding you back and how embracing 12-week cycles can revolutionize your planning and strategy. Tune in to learn why it's time to ditch the old methods and embrace a more dynamic, effective approach to achieving your goals.

  • In this episode, we explore the dynamic world of TikTok as a powerful tool for book promotion as I have recently become obsessed with this fascinating platform, details of which you can find in my newsletter and podcast. Join us as we dive into a conversation with Colton Dubell, a TikTok enthusiast, and discuss his remarkable journey to over a hundred thousand followers within six months.

    Colton shares invaluable insights into overcoming challenges on TikTok, unveiling surprises, navigating psychological biases, and adopting a unique approach that challenges conventional advice. Discover how he defies the norm of posting three videos a day, choosing to prioritize quality over quantity. Colton gives us a unique perspective at using TikTok to promote content by going over his distinct formula for success. Tune in to gain exclusive insights and join us in welcoming Colton to the show.

    For everyone passionate about drawing anime manga, explore Colton's expertise at drawanimeacademy.com, and don't miss his book, 'Anime Academy! How to Draw Manga.'

    Explore more and follow their TikTok here.

  • Chris was kind enough to grace us with his presence again, delving into the captivating domain of podcasting during this episode. If you're an author, you’ve probably heard a million times about the importance of podcasting - getting on podcasts, having and hosting your own podcast, and to put it bluntly, that advice is not completely useful. What truly resonates are actionable strategies and precise insights into approaching figures like Ed Mylett, whom we use as a prime example to secure spots on prominent shows. Ever wonder why you find yourself at the center of attention from influential platforms? Many people struggle with this question, particularly those who are just starting their podcast journey.

    Chris, our esteemed guest, has dedicated the past two and a half years to producing top podcasts, including 'The School of Greatness' and 'The Daily Motivation,' both by Lewis Howes with second podcast having produced and launched by Chris. Additionally, he collaborated with Dr. Benjamin Hardy on the production of 'The Dr. Benjamin Hardy Show,' and worked with him to get into the top Business podcast charts on apple.Chris has also played a significant role in guiding authors through successful book launches, offering expertise on maximizing book sales and developing effective strategies within the podcasting lens.

    Chris, our esteemed guest, is set to unfold a detailed narrative—a blueprint that empowers individuals to optimize their time, channel their energy effectively, and make smart financial decisions within the dynamic landscape of podcasting. Get ready for an insightful conversation that delves deeper than meets the eye and paves the way for anyone looking to achieve real success in the fascinating realm of podcasting.

    Check out Chris' podcast: https://link.chtbl.com/thepodcastgame
    Get a free consultation with Chris: https://bit.ly/growyourpod
    Follow Chris:
    https://www.linkedin.com/in/imchrisjordan/
    https://www.youtube.com/watch?v=l5fupZwpmzM
    https://www.instagram.com/imchrisjordan/
    https://twitter.com/imchrisjordan
    Check out free content and more of Chris Jordan through this link:
    https://linktr.ee/thepodcastgame

  • Today's featured episode spotlights a valued colleague turned close friend, Chris Jordan. While Chris may not be a widely recognized name right now, his influence extends deeply within the inner workings for prominent figures such as Lewis Howes, Daymond John of Shark Tank, Gary Vee, and Dr. Benjamin Hardy. Chris has made a significant contribution behind the scenes to these teams in a variety of roles, from video editing to podcast production and most recently, book launching.

    Chris has an amazing track record of working with a wide spectrum of personalities, and his extensive knowledge of multiple platforms made me know right away that I had to have him on the show. Chris's wealth of knowledge extends from book marketing to also understanding the intricacies of podcasting and getting on podcasts that contribute to book success and longevity. I am genuinely excited to have Chris as our guest for this episode and he has graciously agreed to come back next time to talk about everything from having your own podcast to navigating the podcasting landscape. It is my pleasure to welcome Chris Jordan.

    Check out Chris' podcast: https://link.chtbl.com/thepodcastgame
    Get a free consultation with Chris: https://bit.ly/growyourpod
    Follow Chris:
    https://www.linkedin.com/in/imchrisjordan/
    https://www.youtube.com/watch?v=l5fupZwpmzM
    https://www.instagram.com/imchrisjordan/
    https://twitter.com/imchrisjordan

  • We are delighted to welcome Joseph back to the show today. He joined us previously to talk about his book, 'Don’t Believe Everything You Think,' which was recently published in 2022 and has soared past 200,000 copies sold—an amazing topic we will delve into further during this episode. Joseph has demonstrated exceptional marketing insight, implementing practical and easily-followed strategies. He maintains an active presence on TikTok with three daily posts, all impressively done on his own without the assistance of a team, giving him firsthand knowledge of what works and what doesn't. It is my pleasure to reintroduce Joseph to the show today, where we will explore his insightful author journey and the elements that have led to his remarkable success, including the attainment of over 5,000 Amazon ratings. Welcome back, Joseph!


    Make sure to follow Joseph on these sites for more of his insightful advice and connect with our author:

    Website: https://josephnguyen.org/
    Youtube: https://www.youtube.com/@itsjosephnguyen
    Twitter: https://twitter.com/itsjosephnguyen

    You can also get his book here.
    And get his new book, Boundaries = Freedom, here.

  • Today's featured guest is the author behind "Don’t Believe Everything You Think," a literary work that has garnered over five thousand Amazon ratings and a remarkable sales record of over 200,000 copies since its market debut in 2022 becoming a breakout sensation, captivating readers with its exquisite writing style and profound insights.

    The author captures the spirit of this book and navigates the complexities surrounding the concept of thoughts, along with one of my favorite quotes: 'Perfection is not when things can be added, but when there’s nothing left to be removed.' This quote encapsulates the essence of the book and introduces a very exciting topic.

    Speaking with a very insightful self-help author at the forefront of his niche is one way to delve deeply into a subject as a self-help junkie. Join me as we explore the innovative approaches he's taking to transform the self-help landscape and break free from the traditional mindset. Joseph will also return in a future episode to share insights and talk about his book's remarkable success. Tune in and welcome to the show!


    Make sure to follow Joseph on these sites for more of his insightful advice and connect with our author:

    Website: https://josephnguyen.org/
    Youtube: https://www.youtube.com/@itsjosephnguyen
    Twitter: https://twitter.com/itsjosephnguyen

    You can also get his book here.



  • In this episode, our spotlight is on the coveted New York Times list and the intricate process of securing a spot. Drawing from his wealth of experience, Michael Drew offers a firsthand perspective, and meticulous review of the diverse standards imposed by the New York Times in order to garner recognition fit for a list. Join us as we explore the interesting realm of literary acknowledgment, led by Michael Drew's perceptive analysis of the criteria that propel books to the New York Times list.

    Check out Michael Drew’s website here: https://promoteabook.com/
    Subscribe to our newsletter here

  • Today's guest is Michael Drew, and I've invited him not only because he's an author, but rather due to his extensive work with some of the most renowned authors in the industry. He has collaborated with well-known authors such as John Spoelstra, who has previously appeared on this show, T. Harve Eker, the author of 'Secrets of a Millionaire Mind,' and Marshall Goldsmith—authors who have sold millions and millions of copies of their books. The list continues with notable individuals like Roy Williams and authors that many of our listeners are familiar with. These authors, including Dr. Goldsmith and T. Harve, have achieved remarkable book sales, and Michael played a significant role in their successful promotion.

    Michael is also recognized for his ability to assist authors in securing coveted spots on prestigious lists such as the New York Times, Wall Street Journal, and USA Today. He simultaneously enhances the authors' businesses through essential marketing activities required for a book to attain such distinctions which is indeed intriguing, and our interview delves deeply into it. This is Michael's first time on the show and much of our focus will be primarily on the theory of book marketing.

    Back when I initially entered this domain, a conversation like the one we're about to have would have been a game-changer for many up-and-coming authors. My goal for you and our conversation is just to be able to absorb as much as you can about the inner workings of the publishing industry and the true factors that keep a book successful over the long haul with our expert, Michael Drew.

  • In this episode, we welcome back Dr. Michael Rucker, an accomplished author, to share his insights into the remarkable success of his book, which has sold over 10,000 copies. Dr. Rucker has extensive knowledge in reaching out to journalists, a skill that has landed him in the esteemed newsletters of prominent media outlets like NPR and CNN. Dr. Mike Rucker also did a great job networking his way into a book publishing deal. Join us as we explore his journey and learn insightful wisdom on the craft of marketing 'The Fun Habit.'


    Make sure to follow our guest on these sites for more of their expert advice.
    Website: https://michaelrucker.com
    Twitter: https://twitter.com/performbetter
    Facebook: https://www.facebook.com/mike.rucker.phd
    Instagram: https://www.instagram.com/thewonderoffun
    LinkedIn: https://www.linkedin.com/in/michaelrucker
    Pinterest: https://www.pinterest.com/mikeruckerphd
    Simon & Schuster: https://www.simonandschuster.com/books/The-Fun-Habit/Mike-Rucker/9781982159054
    Substack: https://funhabit.substack.com

    You can also get his book here.

  • Michael Rucker is an organizational psychologist, behavioral scientist, a charter member of the International Positive Psychology Association, and currently serves in the Active Wellness as a Senior Leader who has been academically published in the International Journal of Workplace Health Management and Nutrition Research. His ideas about fun and health have been featured in a variety of publications, including the Wall Street Journal, The Washington Post, Vox, Psychology Today, Thrive Global, Fast Company, the Telegraph, and many more.

    He is a remarkable behavioral scientist in addition to being a good author. What sets him apart is how, in a never-ending pursuit of happiness, which I have also come across, Mike is the first self-help author to call out in the book that if you have any mental disorder or depression, then, this probably is not the magic fix for you which is one of the first realistic approaches to a self-help book that I've actually seen making his book truly stand out. Join us as we explore how these components fit into the fun habit and discover its true essence with Mike Rucker.

    Make sure to follow our guest on these sites for more of their expert advice.

    Website: https://michaelrucker.com
    Twitter: https://twitter.com/performbetter
    Facebook: https://www.facebook.com/mike.rucker.phd
    Instagram: https://www.instagram.com/thewonderoffun
    LinkedIn: https://www.linkedin.com/in/michaelrucker
    Pinterest: https://www.pinterest.com/mikeruckerphd
    Simon & Schuster: https://www.simonandschuster.com/books/The-Fun-Habit/Mike-Rucker/9781982159054
    Substack: https://funhabit.substack.com

    You can also get his book here.

  • In our previous episode, Steve gave us invaluable insights into the integration between Amazon and Goodreads. In this episode, our focus is exclusively on the Goodreads platform itself. We will delve deep into how authors can use its power to effectively promote their books.

    Understanding and utilizing Goodreads has become crucial for authors trying to navigate the complicated world of book marketing and promotion. That's precisely why we've invited Steve, the former vice president of sales at Goodreads and a subject matter expert in this area, to guide us through the intricacies of maximizing your presence on Goodreads.

    Whether you're a non-fiction author seeking to expand your reach or anyone eager to make the most of this platform, you'll gain actionable insights and strategies to propel your book marketing efforts to new heights. Join us as we unlock the full potential of Goodreads with Steve Sarner.

    For more of our guest's expert insights, be sure to follow them on these platforms:

    Goodreads: https://www.goodreads.com/stevesarner

    Twitter: https://twitter.com/stevesarner

    Instagram: https://www.instagram.com/stevesarner

  • Thank you for being a listener - we're closing in on 200 loyal listeners of the show and I want to bring on bigger and bigger authors to give their book marketing blueprints over to you.

  • In this episode, my friend, Steve Sarner, a former vice president and one of Goodreads' original users who supervised sales and marketing in addition to other duties, shares special insights into the integration of two popular platforms for readers and authors, Goodreads and Amazon. His journey to publishing demonstrates the art of navigating the ever-evolving landscape of modern publishing.

    With Amazon's acquisition of Goodreads, the two platforms are poised to work creatively together in the future. This strategic relationship has the potential to reshape the literary scene, providing authors with unprecedented opportunities for visibility and readers with new paths for discovery.

  • Dr. Katrina Ubell is back to talk about how she got her book in the hands of gatekeepers and organically expanded it.


    About a handful, a very small niche, specifically women physicians who focused on weight loss fell in love with her book. It felt like she was talking directly to them making the book very relatable not only to physicians but also to other professionals, doctor's patients, and everyone interested in losing weight.


    Dr. Ubell also shares her great marketing strategies as well as her experience during her book launch which was met with great success to the point where she's now sold over 20,000 copies of her book.

    Dr. Katrina Ubell’s Podcast: https://katrinaubellmd.com/podcast/

    Dr. Katrina Ubell’s Website: https://katrinaubellmd.com/

    Learn more about the book here

  • Dr. Katrina Ubell is a Master Certified Life and Weight Loss Coach who struggled with her own weight for decades before finding a permanent solution. In 2016, she founded the Weight Loss for Busy Physicians which offers a weight loss program that has helped over a thousand busy physicians. She is a graduate of John Hopkins University, and the University of Michigan and lives in Wisconsin with 3 children, her husband, and a West Highland Terrier.

    In this episode, Dr. Ubell talks about her struggles and journey for personal health and weight loss while also seeking a career as a doctor. She discovered that the way we think including emotional components produces our desire or urge for food which results in our weight gain and loss, which transformed everything for her and helped her lose and maintain her ideal weight. She now uses her brain-based and science-backed method to help busy physicians and non-medical professionals lose weight for the last time.

    Dr. Katrina Ubell’s Podcast: https://katrinaubellmd.com/podcast/

    Dr. Katrina Ubell’s Website: https://katrinaubellmd.com/

    Learn more about the book here

  • In the previous episode, Anna highlighted her book marketing and publishing tips for authors; in this episode, she talks about why she wrote On Good Authority and delves more into her journey while crafting the book's content and the strategies she used for her marketing plan.


    Anna David’s Newsletter: authoritysecrets.club
    Anne David’s Podcast: https://www.legacylaunchpadpub.com/podcast
    Learn more about the book here.
    Check out her first episode in the podcast here.



  • Anna David is a NY Times Bestselling author of 8 books, founder of Legacy Launch Pad Publishing Company and has been featured on TED, Today Show, Good Morning America, CNN, Fox News, NYT and Page Six.


    Anna is back with her latest book, On Good Authority, and is the topic of today’s conversation. It is very seldom that I open a book about book marketing and find that a lot of the information in it is new stuff and so I’m excited to dive into the book.


    She has worked with countless authors on their books and marketing and in this episode, she shares helpful tips on the best ways to pitch in the media and discover great content for authors and everyone else.

    Anna David’s Podcast: https://www.legacylaunchpadpub.com/podcast

    Learn more about the book here.

    Check out her first episode in the podcast here.