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Do you want to know when someone signs up for your email list? On this episode, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, talk you through it.
This week on the Be A Marketer podcast, learn how to be notified when someone subscribes to your email list so you can keep track of your list's growth. Also, Kelsi shares some exciting news about how she’s going to be a duck mom of three.
Listen in to hear how to:
Use the Constant Contact mobile app to create emails, social posts, manage your contacts, and track new subscribers.Check your Constant Contact reports to see how well your list is growing and where people are coming from, providing insight as to how you can make improvements moving forward.Set up email notifications for new contacts and unsubscribes to focus on your contact list growth.
Receive email updates when contacts opt-in or unsubscribe in Constant ContactAn overview of Constant Contact's mobile appCreative Ways to Grow Your Email List
Resources:Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.
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Despite being a newspaper, the Osprey Observer effectively utilizes digital tools like email marketing and social media. The key to running a successful local paper, for Marie, is being deeply involved in and committed to the local community. Her team focuses on covering local good news and events, and the relationships they build with local advertisers and readers.
"We laser focus on what we do. We provide customer service. We try to provide all the best services for our small businesses, and we just have to stay laser-focused," Marie explains.
Being a part of the community and engaging in local events has helped create a strong brand for the Osprey Observer.
Listen to Marie share valuable insights on embracing the local community, the power of good news, and leveraging digital tools for better engagement, with host Dave Charest, director of small business success at Constant Contact.
👉 Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.
Resources:
Get Marie Gilmore’s FREE Kindle book: Open for Business! Now what? Find your local chamber of commerce A/B test an email subject line with Constant Contact
Meet Today’s Guest: Marie Gilmore from Osprey Observer📰 What she does: Marie is the Managing Editor and Publisher for Osprey Observer, which started as a newsletter and now has grown into four local editions, covering the areas of southeast Hillsborough County.
💡 Key quote: “We all live and work in this community. That’s who we need to support.” - Marie
👋 Where to find her: LinkedIn
👋 Where to find Osprey Observer: Website | Instagram | Facebook
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Saknas det avsnitt?
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Thinking about importing purchased contacts into your Constant Contact account? In this episode, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, discuss why you should avoid importing purchased contacts into your account and how to grow your email list organically.
Listen in to hear how/why:
Email marketing is permission-based and importing purchased contacts is not recommended due to regulations, ethics, and effectiveness.Purchased contact lists can damage a business's reputation and sender status, and are against Constant Contact's terms of service.Organic list building is the best approach to email marketing, using sign-up tools and offering incentives to attract subscribers.The success of email marketing depends on the quality of the contact list and the relevance of the content.Constant Contact provides various tools to collect email addresses and grow lists organically.Resources:
Why Your Business Can’t Afford to Use Purchased Email ListsConstant Contact’s email permission policyEmail Sign-Up Tools to Help You Grow Your List and Your BusinessAre you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. -
Identifying and understanding who your key customers are is a crucial part of marketing for Clif Johnson, especially if you’re targeting diverse audiences like professionals and consumers.
"You really have to put on kind of two marketing hats. You have to understand the needs of both of those customers and really be able to cater to them in order to effectively market to them,” says Clif.
Once you know your audience, you can start providing them with targeted content with the help of segmentation to enhance marketing efforts.
And while initial sales are important, repeat sales indicate effective relationship management.
On this episode, Clif and host Dave Charest, director of small business success at Constant Contact, dive into the importance of understanding key customers, repeat business, and the role of Constant Contact in their marketing.
👉 Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.Resources:
Top Ecommerce Integrations to Help You Sell More
Create and manage contact lists
Create a segment of contact by choosing specific criteria
Meet Today’s Guest: Clif Johnson from Pablo Designs⚡What he does: Clif is the Director of Global Sales and Marketing at Pablo Designs. Pablo Designs is a manufacturer and distributor of interior lighting that challenges traditional design metaphors. Their mission is to create designs that deepen the relationship between objects, their users, and their environment.
💡 Key quote: “Storytelling sells and engages far better than numbers on a spreadsheet. You can have the best product in the world, but if you're not telling a story around it…you're going to not only lose people's attention, but in many cases, you're probably going to bore them to tears.”
👋 Where to find him: LinkedIn
👋 Where to find Pablo Designs: Website | Instagram | Facebook | LinkedIn
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Wondering how nonprofit organizations can use email marketing effectively? In this episode, Dave Charest, director of small business success at Constant Contact, welcomes Kelsi Carter, the team’s new brand production coordinator. They go on to discuss the importance of storytelling, segmentation, and frequency in email marketing.
Listen in to hear how why:
Storytelling and inclusivity are crucial in nonprofit marketing and why you must focus on the impact of donors' support.Segmentation and automation are vital for sending relevant content and improving engagement.You should optimize emails for mobile viewing, as many people check emails on their phones.Sending emails at least twice a month with limited content (three sections beyond the intro) for easy scanning, may be best for you.Prioritizing and acting on one thing at a time is key to getting things done.Resources:
Top 7 Nonprofit Marketing Integrations to Increase EngagementAchieve your marketing goals with Constant Contact's integrations_zapier Constant Contact IntegrationsAre you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. -
For Corissa Saint Laurent, building relationships, understanding your audience, and leveraging email marketing are key ingredients for success.
And when it comes to growing along with your business, it’s all about focusing on activities that align with your skills and passions while delegating tasks that fall outside your expertise.
"The goal should be to get to a place where you use your time doing the things you should be doing. Avoid the things that aren't in your skillset or that you're not passionate about," says Corissa.
On this episode, Corissa and host Dave Charest, Director of Small Business Success at Constant Contact, delve into the art of building relationships, understanding your audience, and the significance of marketing in connecting with customers.
👉 Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.
Resources:
2024 Online Marketing Calendar: Template and Marketing HolidaysMeet Today’s Guest: Corissa Saint Laurent, speaker, podcaster, and retreat leader
🎧 What she does: Corissa is a professional speaker, podcaster, and retreat leader. She not only helps businesses grow, but she also helps its people grow along with it. As host of The Everyday Mystic, she delivers practical spiritual guidance for a life of greater meaning, higher purpose, and true joy.
💡 Key quote: “The more you can provide value to your customers, build those relationships, and ultimately build loyalty. Those people become promotional agents for you. They're talking about you to others.”
👋 Where to find her: Website | Podcast | LinkedIn | Instagram
If you love this show, please leave a review. Go to ratethispodcast.com/bam and follow the simple instructions.
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Wondering how to better market new in-person events/classes? In this episode, Dave Charest, director of small business success at Constant Contact, shares how understanding your audience, utilizing integrations, creating a clear progression path, building urgency, and leveraging different platforms can help you reach and engage your target market more effectively.
Listen in to hear how to:
Understand your buying audience and segment lists by age groups for targeted marketing.Use integrations between management software and marketing tools for more efficient marketing.Create a clear progression path for customers and get feedback from VIP customers.Build urgency with registration deadlines and focus on one call-to-action per email.Leverage different platforms like Facebook events to extend your reach.Resources:
Achieve your marketing goals with Constant Contact integrations
Create and manage tags with Constant Contact
Create a segment of contacts in Constant Contact by choosing specific criteria
Create a Constant Contact Survey Page
DaySmart Recreation Constant Contact Integration
Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.
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Wondering how many follow-ups you should send after an initial email outreach? What about the timeframe in which to do so?
🎧 Listen to our latest podcast episode where Dave Charest, director of small business success at Constant Contact, shares his insights on email follow-ups and provides a suggested timeline.
Key Takeaways:
Multiple follow-ups after initial email outreach are crucial as one email is often insufficient due to recipients' busy lives.Factors affecting follow-up email effectiveness include existing relationships, size of the ask, and urgency of the action.Suggested timeline for follow-ups: announcement three weeks before deadline; reminder two weeks before deadline; last chance on/before deadline.Timing and urgency are important to spur people to action.Schedule at least three email touches to increase chances of a response.Resources:
Why you need to send more email than you think
Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.
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When Aisha James set out to create an event celebrating Black-owned businesses in St. Louis, she didn’t think she’d end up running the largest Black-owned food festival in the Midwest.
Even while spending her days working as an Operations Manager in the banking industry, Aisha finds time to fuel her passion: bringing together St. Louis’s Black community for a weekend of culture, food, and celebration, The Taste of Black St. Louis.
But coordinating this large-scale annual event on a shoestring budget is no easy feat. “I’m considered the little guy that makes big numbers,” says Aisha. And she’s not kidding when she says “big numbers” — in just five years, the culinary festival grew from 16,000 to 83,000 attendees.
On this episode, Aisha and host Dave Charest, Director of Small Business Success at Constant Contact, discuss the unique communication challenges of planning such a big event and how technology helps her to remain organized—while also keeping her day job.
Listen to learn the importance of developing calendars and timelines, seeking customer feedback via surveys, and leaning on segmentation to craft highly targeted and specific messaging for a variety of audiences.
👉 Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.
Additional Resources:
How to Create a Survey PageHow to Use the Calendar ViewUnderstanding Contact SegmentationHow to Create and Activate an EventMeet Today’s Guest: Aisha James of The Taste of Black St. Louis
🍽️ What she does: Aisha is the founder of The Taste of Black St. Louis, the largest Black-owned food festival in the Midwest. Formed in 2018, the multi-sensory food experience was created to bring local communities and visitors together for a full weekend of culture, tasting, and shopping while shining a light on Black-owned businesses. The event has grown from 16,000 attendees to 83,000.
💡 Key quote: “Remember why you started. Understand that there’s going to be so many bumps in the road, but always remember why you started and stay true to that.”
👋 Where to find her: LinkedIn | Instagram
👋 Where to find The Taste of Black St. Louis: Website | Instagram | Facebook
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. -
Wondering how to review marketing tools and approaches, boost productivity, and execute effective marketing strategies for your organization? In this episode, Dave Charest, director of small business success at Constant Contact, dives into the secrets of reviewing, planning, and executing your marketing strategies. And discover how to leverage technology to streamline your processes.
Listen in to hear how to:
Review current strategies, make plan improvements, and execute the plan while boosting productivity.Use email marketing to connect with members and social media for engagement.Leverage Constant Contact features like welcome emails and resend to non-openers to enhance productivity.Resources:
View a heat map of the most popular links your contacts are clicking in an emailCreate and manage an automated Welcome EmailAutomatically resend an email to contacts who don't openUse the Content Generator to write email, landing page, and SMS content for youSync your social media accounts to create social posts through your Constant Contact accountCreate a segment of contacts by choosing specific criteriaAre you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. -
Dave Delaney, a keynote speaker, author, and business owner, shares his journey of discovering his ADHD diagnosis as an adult and how it's impacted his entrepreneurial journey and strategies.
Dave discusses the challenges he faced in 2020, his coping strategies, the importance of self-understanding, and his new podcast, "ADHD Wise Squirrels." He also delves into marketing strategies and time management techniques that have helped him succeed as an entrepreneur with ADHD.
"Your best marketing is you at the end of the day,” he says. “And if you're somebody that's cool and honest and smart and can help people, then I think that's the best foot forward with your own marketing."
On this episode of Be a Marketer, Dave and host Dave Charest, Director of Small Business Success at Constant Contact, discuss valuable insights into entrepreneurship, self-awareness, and marketing strategies.
👉 Want a winning framework to improve retention, communication, and culture at your company? Get a free copy of Dave’s The Nice Method ebook using code “BAM24”.
Meet Today’s Guest: Dave Delaney of Futureforth
☕ What he does: Dave Delaney is a keynote speaker, author, and he also offers workshops and communication consulting through his business, Futureforth. Dave also hosts a podcast called ADHD Wise Squirrels, where he and his guests discuss and explore the coping mechanisms of late-diagnosed adults.
💡 Key quote: "I've learned just to give myself more grace and understand that there are limits to some of this stuff."
👋 Where to find him: Website | LinkedIn
👋 Where to find ADHD Wise Squirrels: Website | Facebook | Instagram | YouTube
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode. -
Gail Bernardo, owner of Invisilace Hair Spa, emphasizes the value of patience and persistence in business growth, as well as the power of combining online marketing with personal, face-to-face interactions.
Gail also believes in the power of consistent customer contact. In her experience, even if a potential client doesn't require her services immediately, maintaining contact through newsletters means that when they do need her services, her business is top of mind.
Gail recounts what she’s learned about marketing, “Sometimes it's not always instant. It may take time for your customer to come...and some people just think, oh, if I send out 500 brochures or I do this and do that, it's not working because in 30 days no one called me. So sometimes you have to be patient and you have to wait.”
She’s successfully leveraged local resources, online marketing, and personal interactions to grow her business of 13 years.
On this episode of Be a Marketer, Gail and host Dave Charest, Director of Small Business Success at Constant Contact, discuss the importance of marketing for small businesses. Gail shares her strategies for building relationships with customers, including collecting email addresses at events and following up with Constant Contact newsletters.
👉 Check out An Overview of Constant Contact’s Mobile App
Meet Today’s Guest: Gail Bernardo of Invisilace Hair Spa
☕ What she does: Since 2010, Gail Bernardo has been helping people with hair loss or thinning due to life-changing health issues. For Gail, it’s more than just a business. It's part of her calling. And she doesn’t take it lightly. After personal struggles with hair loss due to cancer, she knows what it means to her clients to feel good about themselves.
💡 Key quote: "Do your homework before you decide that you're going to open up a business. Understand that it's going to take some time and it's not going to take a whole bunch of money."
👋 Where to find her: LinkedIn
👋 Where to find Invisilace Hair Spa: Website
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode. -
If you ask Brad Sundberg, storytelling is an effective marketing strategy that allows you to build trust. Brad shares his experience of using personal storytelling to promote events based on his time in the studio with Michael Jackson. He believes that sharing stories, especially about personal experiences, helps to establish connections with customers.
“When you are a business owner,” he says. “You either sit on the couch and eat popcorn and go broke, or you've got to get out and beat the drum.”
On this episode of Be a Marketer, Brad and host Dave Charest, Director of Small Business Success at Constant Contact, discuss the power of personal branding, storytelling, and building trust in marketing.
👉 Check out How to Create a Facebook and Instagram Ad in Constant Contact
Meet Today’s Guest: Brad Sundberg of In the Studio with MJ
☕ What he does: Brad Sundberg joined Michael Jackson’s team during the production of Captain EO in 1985, and remained with Michael as one of his engineers and Technical Director for nearly 18 years. Now, Brad shares these unique experiences with the public through his In the Studio with MJ seminars.
💡 Key quote: “Marketing is essential now. In the age of social media, whether you love it or hate it, it's an amazing tool. ”
👋 Where to find him: Website | LinkedIn
👋 Where to find In the Studio with MJ: Website | Facebook | Instagram
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode. -
Wondering how to get faculty to attend your webinars? In this episode, Dave Charest provides detailed strategies on audience understanding, creating engaging content, effective promotion, and collecting feedback.
Listen in to hear how to:
Understand your audience's interests and challenges through pre-work and surveys.Create engaging content that provides practical solutions to educators' challenges.Promote the webinar effectively through various channels and supportive colleagues.Collect feedback after each session to improve future webinars and promotions.Leverage relationships with supportive colleagues ("friendlies") for promotion and feedback.Resources:
How to create a survey page in Constant Contact
How to create and activate an event in Constant Contact
Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. -
Jay Schwedelson has had an interest in direct marketing since he was a five-year-old watching his parents’ direct mail business. Today, he’s one of the internet’s top email marketing experts, but the thing he loves most about email is that you don’t need to be an expert to do it well.
“Just get it out there,” he says. “Iterate and keep going. Consistency will win out—you will beat out 95% of everybody else you’re competing with just by being there and doing it.”
For nearly 30 years, Jay has run Outcome Media, an agency that today offers demand generation services and email and direct mail marketing. In 2021, he launched GURU Conference to offer affordable, accessible marketing education to business owners and marketers.
On this episode of Be a Marketer, Jay and host Dave Charest, Director of Small Business Success at Constant Contact, discuss what’s most important for email marketing in 2024. Jay also offers his top tips and resources for business owners looking to tap into the power of email.
👉 Check out the email marketing conference mentioned in this episode: GURU 2024
Meet Today’s Guest: Jay Schwedelson of Outcome Media and GURU Events
☕ What he does: Jay is a lifelong entrepreneur and the founder and CEO of Outcome Media and GURU Events. He is an expert in email marketing who also started SubjectLine.com, the free subject line testing service for email marketers.
💡 Key quote: “Email is the most important thing on the planet. Your email list is the most important asset in your company — no questions asked.”
👋 Where to find him: Website | LinkedIn | Podcast
👋 Where to find GURU Events: Website | LinkedIn
👋 Where to find Outcome Media: Website | LinkedIn
Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. -
In this episode of the "Be a Marketer" podcast, Dave Charest discusses the benefits of using sign-up landing pages and provides tips on how to effectively promote them in person, in print, and online.
Sign-up landing pages are standalone web pages that offer a simple way to collect contact information and grow an email list.Sign-up landing pages can be customized with branding and tailored to collect specific information.QR codes can be used in-person and in print to drive traffic to sign-up landing pages.Promoting sign-up landing pages on social media and through email signatures can convert followers into subscribers.Focusing on the value offered to subscribers, such as discounts or free gifts, can increase signups.Want to learn more about sign-up landing pages?
Create a Sign-up Landing Page to collect new email and SMS contacts online Tutorial: Sign-up Landing Pages for Lead GenerationAre you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. -
2024 is one of those special years that gives us an extra day—and this Leap Day, Todd Shimkus and Maggie Fronk want you to do something kind for someone else.
Todd, the president of the Saratoga County Chamber of Commerce, started Leap of Kindness Day in 2016 to support local impact-sector organizations. The premise is simple: Use February 29 to do something kind for someone else.
That simple idea has catalyzed a worldwide movement, with communities around the United States and beyond running their own Leap of Kindness Day efforts. Maggie has seen the power of this simple call to action firsthand as CEO of Wellspring, the domestic violence and sexual assault services resource for Saratoga County.
On the first episode of Be a Marketer for 2024, Todd and Maggie join host Dave Charest, director of small business success at Constant Contact, to share how Leap of Kindness Day works and how others can take part.
Tune in to learn how their organizations use Constant Contact to support businesses and nonprofits in Saratoga County and champion important causes through Leap of Kindness Day—and every day.
👉 Learn more about Leap of Kindness Day and how you or your organization can get involved.
Meet Today’s Guests: Todd Shimkus of the Saratoga County Chamber of Commerce and Maggie Fronk of Wellspring
☕ What Todd does: Todd is the president of the Saratoga County Chamber of Commerce, overseeing an organization that supports more than 2,700 businesses in the region.
💡 Key quote: “Think about somebody that’s done something special for you in your life. And on February 29, as part of Leap of Kindness Day, do something kind for them.”
👋 Where to find him: LinkedIn | Instagram | X, formerly known as Twitter
👋 Where to find the Saratoga County Chamber of Commerce: Website | Instagram | Facebook | YouTube
☕ What Maggie does: Maggie is the CEO of Wellspring, a Saratoga County nonprofit that supports survivors of domestic violence and sexual assault and engages the community to end relationship and sexual abuse.
💡 Key quote: “The more we are given opportunities to help others, to see the good, to do the good, to be recipients of somebody else’s kindness we never expected, the more we make a great community, and the more we feel better about this life.”
👋 Where to find her: LinkedIn
👋 Where to find Wellspring: Website | Instagram | Facebook
Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured on an upcoming episode.
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. -
When Julianna Curtis made the tough call to shut down her yoga and fitness studio in March 2020, she took a day to feel sorry for herself — then she sat down and figured out how to pivot.
Julianna is no stranger to adversity in business. A year after opening The Energy Barre, she ended up in court facing a lawsuit about noise complaints from a neighboring tenant. Although the lawsuit was a setback, she pressed on, using headphones in class, until she and her building manager figured out a path forward.
Today, The Energy Barre offers yoga, barre, and dance classes in three locations in Massachusetts and online. Julianna is candid about the storms she’s had to weather in building her business — and grateful for the lessons she’s learned along the way.
“Once I made my way through the recovery periods, I was able to look back and see how much positive came out of those experiences,” she says.
In this episode of Be a Marketer, Julianna and host Dave Charest, Director of Small Business Success at Constant Contact, discuss the ups and downs of owning a small business in an unpredictable world.
Meet Today’s Guest: Julianna Curtis of The Energy Barre
☕ What she does: Julianna is the founder and CEO of The Energy Barre, an independently owned fitness and yoga studio. Founded in 2013, The Energy Barre has three locations in Massachusetts and offers classes and sells apparel online.
💡 Key quote: “I am so excited and obsessed with the fact that this is what I get to do.”
👋 Where to find her: Instagram | LinkedIn
👋 Where to find The Energy Barre: Website | Instagram | Facebook | TikTok
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. -
“We’re all just trying to get through this life together,” says Al Yeck. “So let’s help each other.”
As the Executive Director of the Veterans Healing Farm in Hendersonville, North Carolina, Al leads an organization devoted to enhancing the mental, emotional, and physical well-being of U.S. veterans and their families.
A former Marine — and a former marketer — Al juggles many responsibilities in his role as Executive Director. He divides his days between managing the business side of the nonprofit and the farm itself, which doesn’t leave him much time for marketing.
His primary goal for the organization is to achieve financial solvency. That means marketing is especially important for getting the word out to local veterans groups, gardening groups, and others who might be interested in the farm’s mission.
Al leans on Constant Contact to help him spread the farm’s message efficiently. In this episode of Be a Marketer, Al and host Dave Charest, Director of Small Business Success at Constant Contact, dig into the joys and challenges of running a nonprofit and the marketing tactics that are helping the farm grow.
Meet Today’s Guest: Al Yeck of Veterans Healing Farm
☕ What he does: Al is a Marine Corps veteran and the Executive Director of Veterans Healing Farm, a nonprofit with a mission to enhance the mental, emotional, and physical well-being of U.S. veterans and their families.
💡 Key quote: “I just urge you, if you’re hurting, mentally or emotionally, to seek help… There should be no stigma attached to it. If you’re hurting, mentally [or] emotionally, join the club. We’re all broken. And we’re all just trying to get through this life together.”
👋 Where to find him: LinkedIn
👋 Where to find Veterans Healing Farm: Website | Donate | Facebook
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. -
From an 800-square-foot store to 12,000 square feet of retail and warehouse space in just three years, Lady Black Tie is the picture of small business success.
Owner and founder Marissa Tilley started Lady Black Tie as a brick-and-mortar store after leaving an unfulfilling corporate job. “It came down to the idea of wanting to have fun every day,” she says. “I thought selling dresses would be super fun.”
Over the years, Marissa and her colleague Chelsea Demby, who runs Lady Black Tie’s media and influencer relations, have had to navigate a rapidly changing marketing landscape.
A few years ago, Marissa says, you could get “a nine-to-one return on your ad spend.” Today, with iOS updates impacting the power of ads and search engines taking a bigger cut of ad sales, they’re seeing returns of three-to-four at best. That’s why Marissa and Chelsea are leaning into email marketing to continue growing Lady Black Tie.
In this episode of Be a Marketer, Marissa and Chelsea talk to host Dave Charest, Director of Small Business Success at Constant Contact. Tune in for their tips on sustainable marketing, from avoiding the pitfalls of algorithm changes to navigating virality.
Meet Today’s Guests: Marissa Tilley and Chelsea Demby of Lady Black Tie
☕ What Marissa does: Marissa is the owner and founder of Lady Black Tie, a Massachusetts-based fashion company with three lines of business: retail, ecommerce, and wholesale.
☕ What Chelsea does: Chelsea is Lady Black Tie’s head of media and influencer relations.
💡 Marissa’s key quote: “It really came down to wanting to focus on the lighter side of life every day. Not every day is a joy. However, I do try to sit back and remind myself why I did this… seeing the smile on our customers’ faces when they find that dress.”
💡 Chelsea’s key quote: “My best advice is to really not strive for perfection. Have fun with it.”
👋 Where to find Marissa: LinkedIn
👋 Where to find Chelsea: LinkedIn
👋 Where to find Lady Black Tie: Website | Instagram | Facebook
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. - Visa fler
