Avsnitt
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Coke just launched a media brand for retail and restaurant partners, what does this mean and what can we learn from it?
Join as we discuss:The need for a personalized approach to engage your audienceThe need for foundational research and data-driven insights to support your contentThought leadership and brand building through media content
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Link to Post discussed in this episode: https://www.coca-colalens.com
Press release:
https://www.coca-colacompany.com/media-center/new-platform-offers-retail-and-restaurant-partners-data-backed-insights-and-industry-trends-through-a-uniquely-coca-cola-lens -
James Carbary sits down with Ashley Faus(Head of Lifecycle Marketing Atlassian), Gwen Lafage(VP Marketing, Sinch), Spud Rule(VP of Demand, Leap), and Jane Serra(Creator & Host, Women in B2B Marketing) to talk about the future of content marketing and how to become a thought leader.
This clip is from a B2B Growth Roundtable, hosted in Orlando at the Sweet Fish Media Creator House.
Watch the full video now: https://www.youtube.com/watch?v=eDFc1fSrtYg&t=52s
Learn more about the Creator House: https://www.sweetfishmedia.com/services/creator-house -
Saknas det avsnitt?
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We’re drafting our favorite B2B content companies! Today, James and Benji each pick three companies and discuss why they believe these companies are excelling at content creation.
Join as we discuss:Using satire and comedy in B2B contentFinding a format that’s repeatable and resonates with your audiencePaid media to promote owned media
Our Draft Picks:
AudiencePlus - https://audienceplus.com/Travis Tyler (Motion) - https://www.linkedin.com/in/travis-scott-tyler/Ahrefs - https://ahrefs.com/Moz - https://moz.com/Haris Spahić (ButterDocs) - https://www.linkedin.com/in/haris-spahic/Bold Strategies - https://www.boldstrategies.com/
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/ -
What if we told you audacious generosity and unreasonable hospitality should be at the heart of your marketing strategy?
In this episode, we’re breaking down unique ways to surprise and delight your ideal clients. From billboards in Times Square to dinner with Lindsey Stirling playing violin, this conversation is packed with stories and ideas to give you a new marketing perspective.
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
Link to Post discussed in this episode:
https://www.linkedin.com/posts/kieranlenahan_hey-beehiiv-weve-booked-a-billboard-in-activity-7183908315893014529-H0TD?utm_source=share&utm_medium=member_desktop -
Too many organizations are running digital media strategies that are outdated and underperforming. In 2024 we need to rethink our approach and find a way to stand out in a sea of endless noise.
In this episode, James, Brent, and Benji countdown 5 truly unique marketing strategies that could propel your business forward, and help you resonate with your market.
Join as we discuss:How character building allows businesses to create a recognizable and relatable persona for their brand.Why co-hosted commentary is the future of B2B content.Moving in-house creators to the center of your social media strategy.
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ -
Substack's recent changes have raised questions about the platform's business model and its impact on creators.
In this episode, we’re discussing the importance of understanding platform nuance and how to build an audience that doesn’t rely so heavily on one platform for success.
Join as we discuss:Creators need to understand the business models and incentives of the platforms they create on.Substack's shift towards becoming a recommendation and distribution network.The need for creators to diversify their presence across platforms.
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
Link to Post discussed in this episode:
https://www.linkedin.com/posts/jayacunzo_whats-happening-with-substack-right-now-activity-7178717263401746433-OL2-?utm_source=share&utm_medium=member_desktop -
How can a newsletter devoid of design be raking in millions per year?
In this episode the guys discuss the importance of picking the right niche for the success of your media and the art of owning and growing your audience.
Join as we discuss:The 4 media channel mediums and the importance of prioritizing themSEO and paid advertising for driving media growthPremise or personality driving successful newsletters
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
Link to Post discussed in this episode:
https://www.linkedin.com/posts/patrickwalls_this-ugly-newsletter-makes-30myear-4m-activity-7165386682496704512-859U?utm_source=share&utm_medium=member_ios -
The biggest shift in marketing automation over the past decade is underway and it’s all thanks to A.I. With the shift there’s a new competitive advantage we need to be talking more about: access to unique data.
Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain.
Link to Post:
https://www.linkedin.com/posts/caseyhill_marketing-automation-is-set-for-massive-change-activity-7143261228793061377-16Mo?utm_source=share&utm_medium=member_desktop
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Casey Hill: https://www.linkedin.com/in/caseyhill/ -
Colin Fleming, EVP of global marketing at Salesforce, discussed the success of Salesforce+ recently at Golden Hour by Audience Plus, today we're breaking down the eye-popping numbers he attributed to the owned media platform.
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
James: https://www.linkedin.com/in/jamescarbary/ -
Why are more people not talking about this? Nearly all fast-growing SMB SaaS companies with over $10m in ARR have deals that are 10x-100x at the top end, supporting 20% or more of their revenue.
Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain how you can get more of them.
Link to Post:
https://www.linkedin.com/posts/caseyhill_here-is-a-secret-about-fast-growing-smb-saas-activity-7169386276909989888-_3Lt?utm_source=share&utm_medium=member_desktop
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Casey Hill: https://www.linkedin.com/in/caseyhill/ -
Most businesses on YouTube treat the platform like a library instead of a radio station, like TV instead of one TV channel – it’s causing confusion and you’re going to be lost in the algorithm. On this episode, Benji and James discuss a better path forward.
Discussed in this Episode:Why successful YouTube channels are like radio stationsThe reason you should stop copying MrBeastThe importance of audience feedback and signals
Link to Posts:
Why companies suck at YouTube:
https://www.linkedin.com/posts/cyancooper_youtube-activity-7174119920673157120-GYX-?utm_source=share&utm_medium=member_ios
The REAL reason you should stop copying MrBeast - https://www.linkedin.com/posts/finnmckenty_dont-try-to-be-like-mrbeast-heres-why-activity-7174011417220567040-n26o?utm_source=share&utm_medium=member_ios
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/ -
In this episode Benji, Brent, and Scot delve into the whirlwind of marketing antics that took over April Fools' Day 2024, uncovering the champions and the chumps. We're dissecting the strategies behind the winners and the losers.
Did we miss one? Be sure to let us know!
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
Scot: https://www.linkedin.com/in/scot-leonard-928158269/ -
On this episode Benji and Brent breakdown one of the most creative ways to land a job they’ve ever seen and share how you could use a similar method to land your next gig.
Link to Post:
https://twitter.com/noheeriye/status/1763434208616452465?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1763434208616452465%7Ctwgr%5Ece627dbaf573b73dcff5027a3fa66413df5d94b2%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.ndtv.com%2Ffeature%2Fits-broken-linkedin-a-multilingual-womans-creative-video-resume-goes-viral-5158709
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Alli: https://www.linkedin.com/in/alli-tunell/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ -
Have we entered the “post-content age”? With knowledge so easily accessible, are consumers actually better off or are we overwhelmed by all the options?
Today, Brent and Benji breakdown the importance of learning in community and how your business can tap into this strategy to better resonate with your audience.
Link to Post: https://future.com/cohort-based-courses/
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ -
In this episode of B2B Growth, we’re discussing the death of how-to content, starting a marketing engine with no cash, and the power of unscalable content.
Takeaways:Shift from generic how-to content to more personalized content that connects with your audience.Leveraging personal brands, targeted outreach, and bottom-of-funnel content.Less content at a higher quality and how this strategy has the potential to shape industry culture and allow you to stand out from the crowd.
Link to Posts:
The death of how-to content:
https://www.linkedin.com/posts/brendanhufford_i-just-read-that-2024-is-the-year-of-tactical-activity-7155189893558652929-GdBy?utm_source=share&utm_medium=member_desktop
Marketing with zero cash:
https://www.linkedin.com/posts/mary-keough-437824a2_b2bmarketing-activity-7163503864921460736-rChU?utm_source=share&utm_medium=member_desktop
Unscalable content:
https://rosssimmonds.com/unscalable-content/
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
James: https://www.linkedin.com/in/jamescarbary/ -
What if the UNLOCK for your brand is social layering? Could you steal this strategy from a $3 Billion Dollar SaaS Company?
James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum to discuss.
This roundtable discussion was hosted at the Sweet Fish Media Creator House.
To learn more about Sweet Fish Media visit: sweetfishmedia.com -
Google's algorithm is placing TikTok videos in position zero for SERP and LinkedIn is growing faster than Instagram. All that and more in this episode of B2B Growth.
Discussed in this Episode:
Tracey Wallace - Contentment Newsletter:
https://www.gartner.com/en/newsroom/press-releases/2023-12-14-gartner-predicts-fifty-percent-of-consumers-will-significantly-limit-their-interactions-with-social-media-by-2025
Lessons from a Podcast that "Flopped": https://www.linkedin.com/feed/update/urn:li:activity:7147325259191353344?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7147325259191353344%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29
We love to hate on LinkedIn. Audiences and ad dollars keep rolling in:https://www.businessinsider.com/how-linkedin-leveraging-creator-market-drive-business-growth-2024-1
Connect with us:
James: https://www.linkedin.com/in/jamescarbary/
Alli: https://www.linkedin.com/in/alli-tunell/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ -
James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum in our first ever B2B Growth Roundtable!
This discussion was hosted at the Sweet Fish Media Creator House.
Watch the full discussion now on the B2B Growth YouTube Channel.
To learn more about Sweet Fish Media visit: sweetfishmedia.com -
On this episode, James, Brent, and Alli breakdown the secret to crafting compelling content ideas that captivate your audience's attention and elevate your company's brand.
Discussed in this Episode:
Validate content ideas by pitching them to subject matter experts and seeking feedbackCollaborating with SMEs to create content that aligns with the company's goalsTikTok's expansion into longer-form content, potentially disrupting YouTube's dominanceLink to this weeks posts:
“How do you know if a content idea is good?” by Jess Cook - https://www.linkedin.com/posts/jesscook-contentmarketing_how-do-you-know-if-a-content-idea-is-good-activity-7155929508703780864-BNGI?utm_source=share&utm_medium=member_ios
How to Tackle Thought Leadership Content Without an Influencer-Level Following by Emilia Korczynska - https://www.linkedin.com/posts/emiliakorczynska_ive-been-seeing-lot-of-content-influencers-activity-7137902633628942337-gCoC?utm_source=share&utm_medium=member_desktop
TikTok spotted testing 30-minute uploads as it continues to inch into YouTube’s territory by Aisha Malik - https://techcrunch.com/2024/01/24/tiktok-testing-30-minute-uploads-inch-into-youtubes-territory/
Connect with us:
James: https://www.linkedin.com/in/jamescarbary/
Alli: https://www.linkedin.com/in/alli-tunell/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ -
On this episode, James and Brent talk about “dark social” and what that means for marketers in the B2B space. As companies start investing in dark social efforts, will B2B hop on this trend, or be left behind yet again? Is it even something worth pursuing, given the lack of measurable data (which B2B LOVES). We also explore platform fatigue and what this means for social media managers and brands. Do you just focus on a few channels and do them well, or try to hit every new media platform there is?
Discussed in this Episode:Marketing predictions“Dark social” and how it will affect B2BBrand engagement in dark socialSocial media overload and its impact on marketing strategiesContent creation and consistency for B2BConnect with us:
James: https://www.linkedin.com/in/jamescarbary
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ - Visa fler