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  • In this conversation, Ethan Bull shares his journey of building Pro Assisting, a fractional executive assistant service agency, with his wife. They started the business in 2018 after leaving their corporate jobs. Ethan discusses the challenges they faced in finding their first clients and the importance of having a financial plan and resources before starting a business. He also highlights the benefits of fractional support and services for small and medium-sized businesses. Additionally, Ethan talks about the healthcare considerations and options for entrepreneurs, particularly in New York State. In this conversation, Ethan Bull discusses the role of executive assistants in the fractional space and the benefits of building a network of fractional C-suite executives. He emphasizes the importance of maintaining a consistent flow of new prospects while also building long-term relationships with clients. Bull also highlights the value of being a two-sided marketplace and the benefits of working with independent contractors. He shares insights on the chief of staff role and the unique support that executive assistants can provide to both billionaires and solopreneurs. Bull concludes by offering advice on networking, taking risks, and the compounding nature of small tasks in business.

    Ethan's Website: https://www.proassisting.com/

    Takeaways

    Ethan Bull and his wife run Pro Assisting, a fractional executive assistant service agency with 30 assistants and 60 clients across the country.They started the business in 2018 after leaving their corporate jobs and used various tactics to find their first clients, including leveraging their network and using LinkedIn.Having a financial plan and resources, such as a six to nine-month runway, is crucial before starting a business.Fractional support and services provide flexibility and cost savings for small and medium-sized businesses.Healthcare considerations for entrepreneurs vary by state, and it's important to research and understand the options available.Ethan and his wife started the Pro Assisting Academy in 2023 to help career-minded executive assistants future-proof their careers. The term 'executive assistant' in the fractional space can encompass various roles, including business partner, chief of staff, project manager, assistant/scheduler, and personal assistant.Building a network of fractional C-suite executives can be beneficial for sharing prospects and maintaining a consistent flow of new leads.Working as a two-sided marketplace, where assistants are compensated appropriately and have the opportunity to start their own businesses, can provide security and balance.Executive assistants can provide valuable support to both billionaires and solopreneurs, offering a range of services tailored to their specific needs.Networking, taking risks, and consistently performing small tasks can contribute to the success of a solopreneur or business owner in the fractional space.
  • In this episode, Brett Traynor shares a five-step plan to help listeners find their first customer while still working in a corporate job. He emphasizes the importance of having a second income stream and diversifying risk. The steps include checking your employment agreement, identifying the problem you will be solving, identifying your initial target market, reviewing and prioritizing your network, and developing your messaging, positioning, and initial offer. Brett also highlights the value of asking for advice and using the 20-10 strategy to engage potential customers. He encourages listeners to take action and learn from their mistakes.


    Takeaways

    Finding your first customer while still in a corporate job can provide a second income stream and help diversify risk.Check your employment agreement to ensure there are no conflicts of interest.Identify the problem you will be solving and focus on a specific target market.Review and prioritize your network to find potential customers or connections.Develop your messaging, positioning, and initial offer to engage potential customers.Ask for advice and use the 20-10 strategy to have valuable conversations with your network.Take action and learn from your mistakes to gain confidence and understanding in your offering.
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  • This episode outlines the six stages of the escapee journey for GenXers stuck in corporate and provides guidance on how to get unstuck at each stage. The stages are: awareness, pre-escape (curious, interested, fearful), taking action, learn and earn, grow, control and freedom. The ultimate goal is to reach stage six, where one has the confidence and freedom to pursue their own path. The conversation emphasizes the importance of taking action, testing, and learning, as well as seeking support from communities of like-minded individuals.


    Takeaways
    There are many GenXers stuck in corporate who are unaware of their options or unsure of how to get started on a new path.

    The six stages of the escapee journey are: awareness, pre-escape (curious, interested, fearful), taking action, learn and earn, grow, and control and freedom.Taking action is crucial for progress and success. It separates those who stay in corporate from those who pursue their own path.Joining a community of like-minded individuals can provide support, resources, and opportunities for collaboration.
  • Summary
    In this episode, Michael Haynes shares insights and guidance on how corporate escapees can build their own B2B professional service practice. He emphasizes the importance of expertise and the need to deliver advice, insights, and recommendations to clients. Haynes highlights the significance of listening and researching the market to understand target industries, customers, and decision-makers. He recommends becoming visible in the target market by leveraging professional associations and collaborating with thought leaders. Additionally, Haynes discusses the process of finding the first customer and suggests testing strategies before fully committing. In this conversation, Michael Haynes shares insights on building a professional services business. He emphasizes the importance of understanding your focus and strengths, as well as determining your target market. Building a strong network and referral engine is crucial for acquiring clients. Michael also highlights the significance of creating a content strategy and being visible where your target audience seeks information. Transitioning to sales involves understanding the challenges and priorities of your prospects and building a mutual action plan. Micro events, such as roundtables and forums, can be effective in engaging with prospects and providing value. Finally, Michael emphasizes the need for clarity and a buyer-driven approach when building and growing a professional services practice.


    Takeaways

    Corporate escapees have massive opportunities to build their own B2B professional service practice.Delivering advice, insights, and recommendations based on expertise is crucial in the B2B professional services industry.Listening and researching the market helps in understanding target industries, customers, and decision-makers.Becoming visible in the target market through professional associations and collaborations with thought leaders is essential for success.Testing strategies before fully committing can help corporate escapees find their first customer and refine their approach. Understand your strengths and determine your focus in order to build a successful professional services business.Build a strong network and referral engine to acquire clients.Create a content strategy and be visible where your target audience seeks information.Transition to sales by understanding the challenges and priorities of your prospects and building a mutual action plan.Engage with prospects through micro events, such as roundtables and forums, to provide value and unlock conversations.Maintain clarity and a buyer-driven approach when building and growing a professional services practice.

    Chapters

    00:00 Introduction and Background

    00:27 Opportunities for Corporate Escapees

    03:04 The Importance of Expertise in B2B Professional Services

    04:00 First Steps for Building a Professional Service Business

    06:06 The AIR Framework: Advice, Insights, and Recommendations

    07:39 Listening and Researching the Market

    11:21 Finding the Sweet Spot and Targeting Customers

    18:06 Next Steps: Visibility and Becoming Referable

    20:36 Becoming Visible in the Target Market

    21:04 Finding the First Customer and Testing Strategies

    21:18 Understanding Your Focus

    23:34 Building Your Network and Referral Engine

    26:27 Creating a Content Strategy

    29:15 Transitioning to Sales and Discovery Meetings

    32:44 Micro Events and Engagement

    41:06 Considering the Path of Building a Professional Services Business

  • Summary

    This is a special episode of the Corporate Escapee podcast. I was recently interviewed on hot new podcast called Your Work Friends. It was a fun conversation with the 2 hosts Mel and Francesca. They are two HR leaders with no filters.


    Your Work Friends Linktree: https://linktr.ee/yourworkfriends

    Your Work Friends Podcast: https://www.buzzsprout.com/2280460

    Join the Your Work Friends LinkedIn Group: https://www.linkedin.com/groups/9558237/

    Brett Trainor, founder of The Corporate Escapee, discusses the growing trend of freelance fractional work and how it can provide opportunities for corporate professionals to escape the nine-to-five grind. He emphasizes the importance of defining your goals and expertise, building a supportive community, and avoiding common pitfalls in the transition to freelance work.

    Trainor also highlights the benefits of fractional work for businesses, including cost savings and access to specialized expertise. He predicts that the freelance fractional market will continue to grow and offers advice for those considering a career pivot. In this conversation, the guest discusses the importance of designing your life and incorporating work into it. They share examples of individuals who have built their lives around their passions and created successful businesses. The conversation also highlights the opportunities in solo businesses and the possibility of achieving high revenue with the right freelancers or virtual assistants. The guest emphasizes the importance of time and encourages listeners to take control of their lives and find alternative paths. The conversation concludes with a reminder to tap into your main character energy and build the story you want.

    Takeaways

    Freelance fractional work provides opportunities for corporate professionals to escape the nine-to-five grind and find more flexibility, freedom, and control in their careers.Defining your goals and expertise is crucial in transitioning to freelance work and building a successful business.Building a supportive community of like-minded individuals can provide valuable connections, support, and learning opportunities.Avoiding common pitfalls, such as overcomplicating the process and falling for scams, is important in navigating the freelance fractional market. Design your life and incorporate work into it.Solo businesses offer opportunities for high revenue.Take control of your life and find alternative paths.Tap into your main character energy and build the story you want.

    Chapters

    00:00 Introduction and Background

    03:03 The Corporate Escapee Mission

    04:23 Who is The Corporate Escapee For?

    05:19 Success Factors for Freelance Fractional Work

    07:16 The Growing Market for Freelance Fractional Work

    09:43 The Future of Freelance Fractional Work

    13:01 The Benefits of Fractional Work for Businesses

    14:24 The Transition from Traditional Employment to Fractional Work

    16:38 The Importance of Trust and Autonomy in the Workplace

    17:56 The Role of Culture in Organizations

    19:45 The Challenges of Maintaining a Strong Company Culture

    22:07 The Importance of Defining Your Goals and Expertise

    25:22 The Financial Aspects of Freelance Fractional Work

    30:08 Making Space for a Career Pivot

    36:53 Building a Supportive Community

    39:41 Avoiding Common Pitfalls in Freelance Fractional Work

    41:02 Defining Your Goals and Solving Problems

    45:32 Designing Your Life

    46:00 Building Your Life and Incorporating Work

    47:26 Opportunities in Solo Businesses

    48:28 Rapid Round: Life After Leaving Corporate

    49:19 Negotiating and Saying No

    50:14 Working from Unconventional Locations

    51:42 Time Blocking and Calendarizing

    52:13 Superstitions and Comfort in Work

    53:22 Taking Control of Your Life

    54:20 Driving Towards Your Goals

    55:00 Main Character Energy

    55:34 Closing Remarks

  • Summary
    In this episode, Tamara Loring, from the Entrepreneur Source, discusses the need for change and the possibilities that exist beyond the corporate world. She emphasizes the importance of overcoming limiting beliefs and seeking support from mentors and coaches. Tamara also explores the fear of success and the concept of becoming You 2.0. She encourages listeners to design their lives and explore different possibilities. Finally, she highlights the importance of taking action and involving others in the journey towards a better future.


    Links: The Entrepreneurs Source

    Takeaways

    Don't be afraid to explore possibilities beyond the corporate world.Overcome limiting beliefs and seek support from mentors and coaches.Embrace the fear of success and be open to new opportunities.Design your life and create a vision for your future.


    Chapters
    00:00 Introduction and Background

    03:17 The Need for Change

    08:39 Overcoming Limiting Beliefs

    13:08 The Importance of Support

    17:44 The Fear of Success

    23:25 Designing Your Life

    27:22 Becoming You 2.0

    29:43 Exploring Possibilities

    36:56 Taking Action and Involving Others

    38:05 Conclusion and Contact Information

  • Summary
    In this conversation, Brett Trainor and Don Oehlert discuss the decision to stay in corporate or pursue other opportunities. Don shares his background as a former corporate employee and his transition into career coaching. They explore current trends in the corporate world and the reasons why individuals may choose to leave. They also discuss the challenges of micromanagement and the potential future of organizations. Don provides insights on the importance of onboarding and the role of AI in business. The conversation concludes with advice for those considering a career change.


    Takeaways

    Consider the reasons for staying in corporate, such as job security, health insurance, and the opportunity to lead and mentor others.Explore alternative career paths, such as fractional work, consulting, or coaching, which allow you to leverage your skills and experience.Develop a plan and ensure you have the necessary resources, including financial stability, legal protection, and a strong marketing strategy.Focus on onboarding and creating a positive experience for new employees, as this can greatly impact their decision to stay with the company.

    Chapters
    00:00 Introduction and Background

    00:37 Discussing Current Trends

    04:05 Reasons for Staying in Corporate

    06:31 Career Coaching and Positioning in the New Corporate Landscape

    09:53 Clients' Reasons for Leaving Corporate

    11:27 Challenges in Corporate and Micromanagement

    13:55 The Future of Organizations and the Rise of Fractional Work

    18:03 Should I Stay or Should I Go?

    23:21 Considerations for Leaving Corporate

    27:20 The Importance of Onboarding

    30:59 The Role of AI in Business

    33:30 Closing Remarks

  • Summary
    In this conversation, Brett Trainor interviews Matthew Mottola about freelancing in the enterprise space. They discuss the impact of layoffs and the rise of freelancing, the shift from transactional to strategic freelancing, and the importance of building relationships and aligning incentives in freelancing. They also explore the role of platforms in finding freelance work, the opportunities in the enterprise space, and the considerations for working with enterprises. The conversation concludes with a discussion on industries and roles embracing freelancing and the future trends in the freelance economy.

    Takeaways

    The rise of freelancing is driven by the need for flexible talent and the shift from transactional to strategic freelancing.Building relationships and aligning incentives are crucial in successful freelancing engagements.Platforms can be a valuable resource for finding freelance work, but freelancers should also leverage their network and personal connections.Industries such as media and tech have been at the forefront of embracing freelancing, but opportunities can be found in various sectors.Freelancers should consider setting up their business structure and be prepared to adapt to the requirements of working with enterprises.


    Chapters
    00:00 Introduction and Background
    03:23 The Impact of Layoffs and the Rise of Freelancing
    08:00 The Shift from Transactional to Strategic Freelancing
    13:13 Building Relationships and Aligning Incentives in Freelancing
    16:46 The Role of Platforms in Finding Freelance Work
    22:09 Finding Opportunities in the Enterprise Space
    25:34 Setting Yourself Up for Success as a Freelancer
    29:42 Industries and Roles Embracing Freelancing
    35:19 Considerations for Working with Enterprises
    39:09 Closing Remarks and Future Trends

  • This special episode is a recording of a LinkedIn live session called Quitting Your Day Job. This is part of John Arms’s Fractional Revolution Podcast.

    In this episode we talk about the how and why to quit your day job. If you are trapped and need a way out, take a wander through today's podcast with my guests Terra Fletcher, FCMO and speaker, and Brett Trainor, host of The Corporate Escapee.

    Links to the original:https://podcasters.spotify.com/pod/show/johnarms/episodes/Quitting-your-day-job-e2et7k7


    Summary

    The conversation explores the reasons for quitting a day job and the opportunities in the fractional revolution. It emphasizes the importance of mindset and commitment in making the transition. The conversation also discusses the other side of quitting a day job and the benefits of self-determination and flexibility. The conversation covers various topics related to quitting a day job and transitioning to independent work. The chapters explore financial planning, time management, the value of time and prioritization, working smarter, defining what you want, the second half of life and wisdom, ageism and the value of experience, setting goals and planning, the impact of work stress on health, the benefits of independent work, open communication and financial planning, and creating a self-determined life. The conversation also provides resources for those interested in quitting their day job.

    Takeaways

    Quitting a day job can provide more freedom, flexibility, and fulfillment.The corporate path may not always align with personal goals and values.The fractional revolution offers opportunities for specialization and remote work.Having a plan and a positive mindset are crucial for success.The other side of quitting a day job can bring a sense of purpose and control over one's life. Meet with a financial advisor and accountant to understand your financial obligations and how to manage your finances as an independent worker.Read 'Free to Focus' by Michael Hyatt for guidance on time management and prioritization.Reflect on what is truly important to you and define your goals.Consider the wisdom and experience you have gained over time and how it can be valuable in your independent work.Openly communicate with your personal stakeholders, such as family members, about your plans and involve them in financial discussions.Educate yourself and seek resources, such as books, podcasts, and conferences, to support your transition to independent work.
  • Summary

    In this episode, Brett Trainor interviews Laura Lynch, a certified financial planner and founder of the Tiny House Advisor. They discuss Laura's escapee journey from corporate life and her transition to financial advising. They also explore the concept of tiny living and its financial implications. Laura emphasizes the importance of aligning work with personal values and redefining retirement based on individual goals and fulfillment. They also touch on the benefits of renting versus buying a home and the need for financial planning as a couple. Overall, the conversation provides valuable insights for corporate escapees looking to make a change and live a more fulfilling life.

    Takeaways

    Align your work with your personal values to find fulfillment and create a lifestyle that suits you.Consider the financial implications of tiny living and explore options like renting versus buying a home.Redefine retirement based on your own goals and desires, focusing on autonomy and choice in how you spend your time.Engage in financial planning as a couple to ensure both partners are empowered and on the same page.


    Chapters

    00:00 Introduction
    00:39 Laura's Work and Background
    02:07 Laura's Escapee Journey
    05:02 Motivation to Make the Change
    06:18 Transitioning to Tiny Homes
    08:30 Preparing for the Transition
    10:17 Starting Laura's Own Business
    12:46 Financial Considerations for Corporate Escapees
    13:41 Mindset Shift and Runway Planning
    15:42 Crafting Work Around Values
    17:21 Redefining Retirement
    20:00 Realistic Understanding of Retirement Savings
    23:28 Financial Planning as a Couple
    25:39 Aligning Work with Personal Values
    27:00 Taking a Sabbatical and Renting vs. Buying
    30:47 Exploring Tiny Living
    36:08 Conclusion

  • On this special episode is my conversation with Matthew Mottola on the Human Cloud podcast. They were kind enough to let me share it with my audience. If you are interested in the freelance future, especially at the enterprise level, this podcast is for you. They also have a ton of great content: https://humancloud.work/industry-insights/


    Episode Summary

    In this conversation, Brett Trainor discusses his journey into fractional work and the opportunities it presents. He highlights the benefits of fractional work, such as flexibility and the ability to work with multiple clients. He also emphasizes the importance of networking and focusing on a specific problem or industry to build a healthy pipeline. Trainor believes that fractional work is the future of work, as it allows companies to access specialized talent and build scalable organizations. In this conversation, Brett Trainor discusses the importance of retaining senior leadership and the value of fractional work arrangements. He emphasizes the need to retain knowledge and training when senior leaders leave, rather than experiencing a sudden drop in performance. Brett shares his favorite book, 'Who Not How,' which highlights the importance of focusing on finding the right people to solve problems rather than getting caught up in the 'how' of doing things. He also reveals his favorite animal, the dolphin, and explains why he admires their intelligence and carefree nature. Listeners can connect with Brett on LinkedIn or visit his website for more information.

    Takeaways

    Fractional work offers flexibility and the ability to work with multiple clients.Networking and focusing on a specific problem or industry are key to building a healthy pipeline.Fractional work is the future of work, allowing companies to access specialized talent and build scalable organizations.
  • Summary

    In this episode, Brett Trainor interviews Michael Easter, author of 'The Comfort Crisis.' They discuss the importance of discomfort and challenging environments for personal growth and health. Michael shares his journey in the Arctic and how it made him realize the impact of comfort on modern life. They also explore the benefits of challenging oneself mentally and physically, the impact of mortality on decision-making, and the truth about fad diets and nutrition. Additionally, they discuss the benefits of rucking and spending time outdoors. Michael recommends finding ways to be grateful as a daily practice. The conversation explores the idea of appreciating what we have and being grateful for the improvements in our lives over time. It emphasizes the importance of recognizing the abundance and advantages we enjoy in the present moment. The guest shares his personal experience of how gratitude has made his life better and encourages listeners to savor every moment. The conversation also mentions the book 'The Comfort Crisis' and provides information on where to find more content from the guest.

    Takeaways

    Embracing discomfort and challenging environments can lead to personal growth and improved health.Challenging oneself mentally and physically can lead to a shift in mindset and reframing of fear.The rise of comfort in modern life has disconnected us from the discomforts that are important for our health and happiness.Reflecting on mortality can help prioritize what is truly important in life.Fad diets often focus on eliminating certain foods, but the key to nutrition is finding a balance and being mindful of calorie intake.Rucking, or walking with a weighted backpack, can provide endurance and strength benefits without the high injury rate of running.Spending time outdoors and connecting with nature has numerous mental and physical health benefits.Finding ways to be grateful on a daily basis can improve overall well-being and perspective.

    Chapters
    00:00
    Introduction to Michael Easter and The Comfort Crisis

    06:10
    The Importance of Discomfort and Challenging Environments

    09:31
    The Mental and Physical Benefits of Challenging Yourself

    17:18
    The Impact of Comfort on Mental Health

    25:37
    The Importance of Reflecting on Mortality

    30:03
    The Truth About Fad Diets and Nutrition

    36:08
    The Benefits of Rucking and Outdoor Fitness

    43:25
    The Importance of Spending Time Outdoors

    43:51
    Recommendation: Find Ways to Be Grateful

    43:52
    Appreciating What We Have

  • Today is a special episode

    I was recently a guest on Laura Lynch’s Less House More Moola Podcast. We have a lot of synergies Focused on Helping GenXers find and build their best lives.

    She was kind enough to let me share this as an episode on my podcast. It is not often where I get to share my journey from the 9-5 grind to a corporate escapee and discuss the mission of helping other GenXers break free from corporate.


    Episode Overview
    This conversation explores the challenges faced by GenXers and the opportunities for them to create a fulfilling and independent life. It discusses the importance of defining what you want and designing your life around it. The conversation also highlights the value of expertise-based businesses and the future of work. It emphasizes the need for confidence, courage, and a support group when going solo. Additionally, it explores the alignment of tiny living with GenX values and the financial challenges and family needs that GenXers face. The conversation concludes by discussing how to determine if going solo is a good idea. In this conversation, Brett Trainor discusses the importance of creating a fulfilling next chapter in life. He emphasizes the need to move away from the traditional retirement age mindset and instead focus on finding what truly lights you up. Brett shares his own journey of starting a podcast and how it has energized him. He encourages listeners to explore their passions and create something meaningful out of nothing.


    Takeaways

    Define what you want in life and design your work around it.Build confidence and courage to go solo.Embrace the opportunities of expertise-based businesses.Consider the financial challenges and family needs when going solo.Align your housing with your values and financial situation. Move away from the traditional retirement age mindset and focus on finding what truly lights you up.Creating a fulfilling next chapter in life involves exploring your passions and creating something meaningful.Starting a podcast or pursuing a solo business can provide new opportunities and energize you.We are fortunate to live in a time where pursuing our passions and designing a life aligned with our values is more possible than ever.
  • In this episode, Brett Trainor discusses the importance of finding balance and planning for the future. He provides tools and frameworks to help listeners assess their current life balance, allocate their time effectively, and identify their goals and desires. By following these steps, individuals can work towards a more fulfilling and purpose-driven life outside of the corporate world.

    Takeaways

    Finding balance in life is crucial for overall well-being and happiness.Assessing your current life balance and identifying areas for improvement can help you prioritize what's important to you.Allocating your time effectively can ensure that you are spending enough time on the things that matter most to you.Identifying your goals and desires is essential for creating a fulfilling and purpose-driven life.


    Chapters
    00:00 Introduction: What's Next?
    02:25 Step 1: Finding Your Life Balance Score
    09:28 Step 2: Time Allocation
    11:55 Step 3: Identifying What You Really Want
    15:36 Conclusion: Setting the Foundation

  • In this conversation, Dennis Geelen shares his journey from corporate to solopreneurship and provides valuable insights for aspiring entrepreneurs. He discusses the challenges of leaving corporate, the importance of building credibility, and the process of refining your offer. Dennis also emphasizes the need to learn how to sell and the importance of building an audience. Finally, he highlights the benefits of creating additional revenue streams to complement your high-ticket offerings. In this conversation, Brett Trainor and Dennis Geelen discuss the importance of exploring different revenue streams and staying close to your core expertise when transitioning from corporate to entrepreneurship. They emphasize the value of making small bets and testing various opportunities to find what works best for you. Additionally, they highlight the Pareto principle and the concept of surface area for luck, where accidental success stories can lead to new opportunities.

    Takeaways

    Transitioning from corporate to solopreneurship requires careful planning and a willingness to take risks.
    Building credibility is crucial for success as a solopreneur, and testimonials are a valuable tool for establishing trust.
    Refining your offer and pricing it appropriately is essential for attracting the right clients and maximizing your revenue.
    Learning how to sell effectively is a key skill for solopreneurs, and focusing on problem-solving rather than traditional sales tactics can lead to better results.
    Building an audience is a long-term strategy that should be pursued after establishing your high-ticket offering and understanding your target market.
    Creating additional revenue streams, such as books, courses, or downloads, can provide additional income and leverage your expertise. When transitioning from corporate to entrepreneurship, explore different revenue streams that leverage your expertise.
    Make small bets and test various opportunities to find what works best for you.
    Stay close to your core expertise and avoid expanding into unrelated niches.
    Embrace the Pareto principle and focus on the 20% of efforts that yield 80% of the results.

    Chapters

    00:00 Introduction and Background
    05:15 Becoming a Solopreneur
    08:14 The Journey to Writing Books
    11:58 The Challenges of Leaving Corporate
    16:03 The Six Steps to Success
    25:48 Learning to Sell
    31:24 Building an Audience
    33:52 Creating Additional Revenue Streams
    34:33 Exploring Different Revenue Streams
    38:23 Surface Area for Luck

  • In this episode, Brett Trainor outlines a 10-step plan to transition from corporate to starting your own business. The plan covers defining your life vision, taking inventory of your skills and experience, identifying the core problem you want to solve, defining your ideal customer, choosing your business model, crafting your first offer, developing your messaging and positioning, leveraging your network, iterating based on feedback, and celebrating your new beginning.


    Takeaways

    Define your life vision and architect the next stage for yourself.Take an inventory of your skills and experience to highlight where you want to spend your time.Identify the core problem you want to solve and define your ideal customer.Choose your business model and craft your first offer.Develop your messaging and positioning, leverage your network, iterate based on feedback, and celebrate your new beginning.

    Chapters

    00:00
    Step 1: Define Your Life Vision

    01:53
    Step 2: Take an Inventory of Your Skills and Experience

    03:21
    Step 3: Identify the Core Problem You Want to Solve

    04:50
    Step 4: Define Your Ideal Customer

    05:45
    Step 5: Choose Your Business Model

    06:41
    Step 6: Craft Your First Offer

    08:08
    Step 7: Develop Your Messaging and Positioning

    09:37
    Step 8: Leverage Your Network

    11:01
    Step 9: Iterate Based on Feedback

    13:25
    Step 10: Celebrate Your New Beginning

  • In this conversation, Jon Younger discusses the future of work and the rise of freelancing and gig work. He explains the difference between freelancers and gigsters, and the growth of the freelance economy. Jon also shares the four phases of early freelancing and the challenges individuals face when transitioning to freelancing. He discusses how enterprises are starting to think about freelancers and the importance of workforce architecture. Jon emphasizes the need for companies to adapt to the changing landscape of work and the opportunities that freelancers bring. He also provides insights on finding opportunities on freelance platforms. In this conversation, Brett Trainor and Jon Younger discuss various aspects of freelancing and entrepreneurship. They explore the importance of reframing sales as problem-solving and how to effectively ask for the business. They also emphasize the value of taking action and building a business, even without prior experience or talent. The conversation concludes with closing remarks and the possibility of future updates on the freelance world.

    Jon’s Bio: As the “Godfather of the freelance economy”, Jon has been the leading voice for the freelance revolution through his Forbes column, advising, and research with the University of Toronto. A former Head of HR and Chief Talent, Jon is the go to for every marketplace executive.

    Takeaways

    The freelance economy is growing rapidly, with millions of people working as freelancers or gigsters.Transitioning to freelancing requires careful planning and consideration of income volatility, benefits, and the potential for loneliness.Enterprises need to rethink how they resource their operations and build a flexible, impermanent workforce.Freelancers should focus on their unique skills and problem-solving abilities to stand out in the market.Freelancers can find opportunities on freelance platforms, but it's important to differentiate oneself and solve specific problems. Sales should be reframed as problem-solving, focusing on the importance of solving the client's problem rather than selling features and benefits.To convert conversations into clients, it is crucial to learn how to ask for the business and confidently state the price.Taking action is key to success in freelancing and entrepreneurship, as many people hesitate or do not take any action at all.Building a successful business does not necessarily require talent or experience, but rather a willingness to try and learn from the process.

    Chapters

    00:00 Introduction and Background

    03:00 Defining Freelance and Gig Work

    07:00 The Growth of Freelancing

    10:00 The Shift from Employment to Freelancing

    15:00 The Phases of Early Freelancing

    18:00 The Future of Work for Enterprises

    25:00 The Challenges for Enterprises in Working with Freelancers

    32:00 The Rise of Fractional and Interim Work

    40:00 The Changing Landscape of Work

    45:00 Finding Opportunities on Freelance Platforms

    46:01 Reframing Sales as Problem Solving

    47:16 Asking for the Business

    48:31 Taking Action and Building a Business

    49:37 Closing Remarks and Future Updates

    Links:

    Jon Younger LinkedIn: https://www.linkedin.com/in/jon-younger-phd-57a41455/

    The Human Cloud: https://humancloud.work/

  • In this episode, Brett Trainor discusses the concept of going solo and leveraging corporate experience to start a solo business. He explains that going solo does not necessarily mean starting a completely new venture, but rather using existing skills and expertise to offer services to organizations. Brett explores different paths to leverage skills, such as fractional leadership, consulting, advising, and skills as a service. He highlights the potential for success and financial control in a solo business, as well as the challenges of time management and adjusting to a new work structure. Brett encourages listeners to test the solo business model with low risk and emphasizes future opportunities for collaboration.

    Takeaways

    Going solo means leveraging corporate experience to offer services to organizations.Different paths to leverage skills include fractional leadership, consulting, advising, and skills as a service.A solo business offers the potential for financial success and control.Challenges of going solo include time management and adjusting to a new work structure.Testing the solo business model can be done with low risk.Future opportunities for collaboration and partnership exist in the solo business space.


    Chapters

    00:00 Introduction: What Does Going Solo Mean?
    02:21 Who Can Benefit from Going Solo?
    04:39 Different Paths to Leverage Skills
    08:25 Potential for Success and Financial Control
    11:20 Challenges of Going Solo
    14:38 Low Risk and Testing the Solo Business
    18:16 Future Opportunities and Collaboration
    18:46 Conclusion

  • Summary

    In this episode, Emma Terrazas, a health and life coach, discusses the importance of personal wellbeing and how to create a healthier lifestyle. She emphasizes the need for personalized approaches to nutrition and exercise, as well as the impact of COVID-19 on health. Emma also highlights the mental aspect of health and wellness, encouraging individuals to reframe their mindset and embrace a multi-passionate life. She provides practical tips for getting started and emphasizes the importance of taking small steps and having fun along the way.

    Takeaways

    Personal wellbeing is an essential aspect of success and happiness.Creating a healthier lifestyle involves personalized approaches to nutrition and exercise.The COVID-19 pandemic has had a significant impact on health and wellness.The mental aspect of health is crucial, and reframing mindset is important for long-term success.Taking small steps and having fun are key to sustainable health and wellness.


    Chapters

    00:00 Introduction
    00:30 The Importance of Personal Wellbeing
    01:19 Creating a Healthier Lifestyle
    02:23 Common Mistakes in Health and Wellness
    03:14 The Impact of COVID-19 on Health
    04:45 The Role of Nutrition in Health
    05:34 Balancing Work and Health
    08:02 Tracking and Adjusting Nutrition
    09:32 Getting Started with Exercise
    13:11 The Mental Aspect of Health and Wellness
    18:20 Embracing a Multi-Passionate Life
    24:18 Reframing Mental Approaches
    28:14 Taking Small Steps and Having Fun
    31:58 Emma's Next: Living and Working Remotely

    Links to Emma's Socials:
    LinkedIn: https://www.linkedin.com/in/emma-terrazas-3a383298/
    Website: https://emmaterrazas.com/
    IG: https://www.instagram.com/emma_terrazas/

  • In this conversation, Kate Ladon discusses the power of personal branding on LinkedIn and shares insights and best practices for building a successful personal brand. She emphasizes the importance of consistency and authenticity in content creation and highlights the value of targeting specific audiences and addressing their unique challenges. Kate also discusses the evolution of LinkedIn as a platform and its focus on empowering creators. She provides tips for optimizing LinkedIn profiles and shares the 111 framework for LinkedIn success, which involves targeting one audience with one problem on one platform. The conversation explores the rise of freelancers and solo companies, the importance of personalized content, starting with LinkedIn and foundational content, solving customer problems and building trust, embracing the learning curve and starting today, and the unpredictability of viral content.

    Takeaways

    Building a personal brand on LinkedIn takes time and consistency, and success is not achieved overnight.LinkedIn has evolved from a platform focused on careers and recruiting to a platform that empowers creators and thought leaders.Targeting specific audiences and addressing their unique challenges is key to building a successful personal brand on LinkedIn.Video content can be a powerful tool on LinkedIn, especially for those in industries that require strong communication skills.Optimizing your LinkedIn profile, including using a compelling banner image and a clear headline, is essential for attracting and engaging your target audience. The number of freelancers and solo companies is expected to increase in the future, making it important to get ahead of the trend.Personalized content that connects with the audience on a deeper level is more effective than mass-blasted content.LinkedIn is a valuable platform for starting and growing a personal brand, and foundational content is key to success.Customers care more about how you can solve their problems than the structure of your company.It's never too late to start building a personal brand and leveraging social media platforms.The success of content can be unpredictable, so it's important to keep experimenting and not get discouraged.


    Chapters

    00:00 Introduction and Background
    01:05 Kate Ladon Personal Brands
    03:26 The Reality of Building a Following on LinkedIn
    04:10 Targeting Specific Audiences on LinkedIn
    05:22 LinkedIn's Evolution and Adaptation
    07:07 LinkedIn as a Professional and Positive Platform
    08:04 Trends and Best Practices on LinkedIn
    13:42 The Power of Lurkers and Personal Branding
    15:11 Success Stories on LinkedIn
    17:07 LinkedIn's Non-Corporate Focus
    18:15 Content Creation and Personalization
    20:50 Video Content on LinkedIn
    23:26 Using Links in LinkedIn Posts
    25:04 Balancing Personal and Professional Content
    26:36 Optimizing Your LinkedIn Profile
    29:41 Creating a LinkedIn Signature
    35:24 The 111 Framework for LinkedIn Success
    42:12 Rise of Freelancers and Solo Companies
    44:14 The Importance of Personalized Content
    45:33 Starting with LinkedIn and Foundational Content
    48:43 Solving Customer Problems and Building Trust
    49:09 Embracing the Learning Curve and Starting Today
    51:10 The Unpredictability of Viral Content


    Kait LeDonne Links:

    https://kait-ledonne.mykajabi.com/

    https://www.linkedin.com/in/kaitledonne-personalbrandingexpert/