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In this episode of The Authorās Edge, Allison Lane dives into the burning question every aspiring author has: When is the right time to query agents? She tackles common misconceptions about timing, shares why waiting for the "perfect" moment may hurt your chances, and explains how to ensure your book proposal is ready to impress.
What you'll learn:
Why literary agents are always on the lookout for standout proposals.The truth about querying during holidays and weekends.How to stand out in a surge of January submissions.Key tips for refining your marketing plan before pitching.Mentioned in this episode:
10x is Easier Than 2x by Dan Sullivan and Dr. Benjamin HardyAllisonās LinkedIn Learning course: How to Think Bigger About Your CareerFree resources in the show notes to help you prepare your pitch.Take action now, and donāt wait for the āright time.ā Your book deserves to be seen.
Get Allisonās LinkedIn Learning course āHow to Think Bigger About Your Careerā - dm her on LinkedIn:
LinkedIn: Allison Lane Lit
Time Stamps:00:00 Setting Big Goals and Dreams
00:42 Welcome to the Author's Edge
01:19 The Importance of Community and Guidance
01:57 Querying Literary Agents: Timing and Tips
04:49 The Power of a Captivating Proposal
06:28 Marketing Yourself and Your Book
07:11 Book Recommendation: 10x is Easier than 2x
08:21 Final Thoughts and LinkedIn Learning Course
Rate, Review, & Follow The Authorās EdgeāSo incredibly helpful!ā >>> If that sounds like you, Iād be so grateful if youād rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.
Hereās how:
Click here, scroll to the bottom, and tap to rate with five stars. Select āWrite a Reviewā and tell me what you loved most about the episode!And donāt forget to follow the podcast if you havenāt already. Iām sharing bonus episodes packed with insider tips, and Iād hate for you to miss out. Hit that follow button now!
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2025 is fast approaching, and big goals need clear roadmaps. In this episode of The Author's Edge, host Allison Lane dives into a proven framework for setting and achieving your biggest aspirations. Learn how to set measurable goals, prioritize your time, and avoid common mistakes that derail progress. Whether you're aiming for a book deal, building your platform, or taking on new challenges, this episode is packed with actionable advice to help you stay focused and make the new year your most productive yet.
What Youāll Learn in This Episode:
Why your goals should be specific, measurable, and action-oriented.How to break down big goals into quarterly priorities.The 3 biggest mistakes to avoid when pursuing a book deal.Tips for reducing distractions and staying on track.How a book proposal can double as your ultimate author branding guide.Resources Mentioned in This Episode:
Steps to Get a Book Deal (Free Cheat Sheet): https://www.lanelit.com/book-dealRate and Review:
If you loved this episode, please leave a review on your favorite podcast platform and share it with a friend who needs a roadmap for 2025.
Rate, Review, & Follow The Authorās EdgeāSo incredibly helpful!ā >>> If that sounds like you, Iād be so grateful if youād rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.
Hereās how:
Click here, scroll to the bottom, and tap to rate with five stars. Select āWrite a Reviewā and tell me what you loved most about the episode!And donāt forget to follow the podcast if you havenāt already. Iām sharing bonus episodes packed with insider tips, and Iād hate for you to miss out. Hit that follow button now!
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In this episode of The Author's Edge, host Allison Lane dives into a common question from authors: how to arrange book events at bookstores and other venues without prior in-person connections. Allison answers Leslie's question about organizing book events while living abroad, emphasizing the importance of proactive communication and planning. She provides actionable steps including emailing, following up with phone calls, and preparing comprehensive event plans to ensure bookstore buy-in. Allison also encourages authors to support each other by sharing helpful resources and staying informed. Listen in to get invaluable tips on hosting successful book events.
Time Stamps:00:00 Introduction: The Bookstore's Role
00:38 Welcome to The Author's Edge
00:48 Diving into the Mailbag
01:04 Leslie's Question: Hosting Book Events
02:26 Tips for Planning Your Book Event
05:36 Final Thoughts and Contact Information
05:47 Podcast Sharing and Conclusion
š Resources Mentioned:
Launch Plan: https://www.lanelit.com/launchGet a free Critique: https://www.lanelit.com/cc
Rate, Review, & Follow The Authorās EdgeāSo incredibly helpful!ā >>> If that sounds like you, Iād be so grateful if youād rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.
Hereās how:
Click here, scroll to the bottom, and tap to rate with five stars. Select āWrite a Reviewā and tell me what you loved most about the episode!And donāt forget to follow the podcast if you havenāt already. Iām sharing bonus episodes packed with insider tips, and Iād hate for you to miss out. Hit that follow button now!
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In this special episode of The Author's Edge, host Allison Lane addresses the common question from aspiring authors: how to write a book when you're not quote/unquote "a writer." Allison talks with celebrated memoir coach and author Marion Roach Smith about the significance of personal storytelling in nonfiction, the differences between memoir and autobiography, and actionable steps for starting and structuring a memoir. Marion encourages emerging authors to embrace their stories and integrate their personal experiences to create compelling narratives. The episode includes practical advice for writing memoirs, tackling common fears, and understanding the market for memoirs. It also touches on the importance of crafting engaging titles and building a presence through essays and opinion pieces. Allison and Marion emphasize the need for courage in memoir writing and provide insights into querying agents and marketing one's work.
Timestamps:00:00 Introduction to Storytelling and Memoir
00:43 Addressing Common Questions About Writing
01:05 The Importance of Personal Storytelling
01:17 Interview with Marion Roach Smith
02:13 Starting Your Memoir: Tips and Insights
04:18 Understanding Memoir vs. Autobiography
06:13 Writing with Authority and Expertise
08:15 Crafting a Compelling Memoir
10:56 Engaging Your Audience with Personal Stories
14:37 Querying Agents and Publishing Tips
24:00 Think Like a Marketer: Audience Segmentation
25:59 The Power of Courage in Writing
27:51 Crafting a Compelling Memoir
31:13 The Market for Memoir: Myths and Realities
34:49 Creating a Standout Title
38:14 Building Your Writing Portfolio
44:15 Final Thoughts and Encouragement
š Resources Mentioned:
Marion Roach Smith: https://marionroach.com The Memoir Project: A Thoroughly Non-Standardized Text for Writing & Lifehttps://bookshop.org/a/55773/9780446584845
Take Marionās Memoir Classes: https://marionroach.com/learn-to-write-memoir-in-4-online-memoir-classes-with-marion-roach-smith/Qwerty podcast: https://marionroach.com/category/qwerty-podcast/ I Donāt Know How You Do It podcast by Jessica Fein: https://podcasts.apple.com/us/podcast/i-dont-know-how-you-do-it/id1668168226
Rate, Review, & Follow The Authorās EdgeāSo incredibly helpful!ā >>> If that sounds like you, Iād be so grateful if youād rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.
Hereās how:
Click here, scroll to the bottom, and tap to rate with five stars. Select āWrite a Reviewā and tell me what you loved most about the episode!And donāt forget to follow the podcast if you havenāt already. Iām sharing bonus episodes packed with insider tips, and Iād hate for you to miss out. Hit that follow button now!
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Mastering Your Book Pitch: Insights from the Publishing World
In this episode of the Author's Edge, Allison Lane discusses how to position your book to make it appealing to publishers and agents. Allison addresses a question from Bill, an author who received positive feedback from editors but faced rejections based on market fit. She advises against citing declined editors' feedback and instead recommends using their positive comments to strengthen your query. Allison underscores the importance of making your book sound like a must-have product while customizing your pitch for each editor or agent. She also encourages listeners to ask questions and share the podcast with others.
Time Stamps:
00:00 Introduction to Selling Your Book
00:31 Welcome to The Author's Edge
00:50 Building Your Visibility
01:11 Question from Bill: Positive Feedback Dilemma
01:59 Handling Positive Feedback in Queries
03:35 Making Your Book a Must-Have
05:44 Final Tips and Encouragement
06:20 Sharing and Supporting Others
07:09 Conclusion and Farewell
Got a question for Allison? Send her an email at [email protected]. Remember, if you don't ask, you don't get.
š Resources Mentioned:
If youāre thinkingā¦ "I love Allison and Authorās Edge,ā then please Rate, Review, & Follow on Apple Podcasts! https://podcasts.apple.com/us/podcast/authors-edge/id1757016628
Rate, Review, & Follow The Authorās EdgeāSo incredibly helpful!ā >>> If that sounds like you, Iād be so grateful if youād rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.
Hereās how:
Click here, scroll to the bottom, and tap to rate with five stars. Select āWrite a Reviewā and tell me what you loved most about the episode!And donāt forget to follow the podcast if you havenāt already. Iām sharing bonus episodes packed with insider tips, and Iād hate for you to miss out. Hit that follow button now!
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In this episode of the Author's Edge, host Allison Lane encourages viewers to overcome fears and seek collaboration rather than competition. She highlights the significance of asking for help, reaching out for opportunities, and leveraging available resources like the free 'Compassionate Critique Events' and the 'Publishing Lane' Facebook community. Allison shares actionable steps to connect with others, elevate your visibility, and ultimately bring your book and your message to a broader audience. This episode is filled with practical advice and a reminder to think bigger about the ripple effect you create in the world.
00:00 Introduction and Warm Welcome
00:29 Understanding Competition in Academia and Corporate
01:37 Shifting from Competitor to Collaborator
03:58 The Importance of Asking for Help
06:28 Resources and Community Support
09:54 Encouragement and Final Thoughts
š Resources Mentioned:
Get a free Critique: https://www.lanelit.com/ccJoin the Publishing Lane community on FB: https://www.facebook.com/groups/thepublishinglaneBook a Bestseller Consultation Call with Allison: https://calendly.com/allisonlanelit/bestseller
Rate, Review, & Follow The Authorās EdgeāSo incredibly helpful!ā >>> If that sounds like you, Iād be so grateful if youād rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.
Hereās how:
Click here, scroll to the bottom, and tap to rate with five stars. Select āWrite a Reviewā and tell me what you loved most about the episode!And donāt forget to follow the podcast if you havenāt already. Iām sharing bonus episodes packed with insider tips, and Iād hate for you to miss out. Hit that follow button now!
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In this episode of the Author's Edge, host Allison Lane dives into the critical steps for aspiring authors to overcome self-doubt and peer approval barriers. Learn how to move forward with confidence by understanding the publishing process and creating a successful book proposal. Allison shares actionable steps for pitching your book, including crafting detailed tables of contents, chapter summaries, and sample chapters. For fiction and memoir authors, she stresses the importance of writing the entire book. Gain insights, clarity, and the support you need to get your work published and make your dreams a reality.
00:00 Embrace Your Unique Voice
01:12 Overcoming Self-Doubt
03:24 Breaking Free from Peer Approval
05:50 Your Perspective Matters
07:10 Debunking Publishing Myths
08:31 Understanding Nonfiction Book Deals
08:54 Crafting a Winning Book Proposal
09:53 Essential Elements of a Book Proposal
11:52 Overcoming Barriers to Publishing
12:22 Taking Action: Your First Steps
š Resources Mentioned:
How to Get a Book Deal: https://www.lanelit.com/book-deal
Rate, Review, & Follow The Authorās EdgeāSo incredibly helpful!ā >>> If that sounds like you, Iād be so grateful if youād rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.
Hereās how:
Click here, scroll to the bottom, and tap to rate with five stars. Select āWrite a Reviewā and tell me what you loved most about the episode!And donāt forget to follow the podcast if you havenāt already. Iām sharing bonus episodes packed with insider tips, and Iād hate for you to miss out. Hit that follow button now!
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In this episode of The Author's Edge, host Allison Lane delves into the importance of building a consistent and recognizable author brand. She emphasizes how your professional identity extends beyond your book to include articles, social platforms, and speaking engagements, making you stand out in the publishing market. From defining your themes to maintaining visibility, Allison shares vital steps for authors at any stage of their journey. Learn about the critical role of your author brand in attracting publishers, agents, and readers, and get practical advice on focusing your themes for better marketability. Ready to build your brand? Join Allison's Author Branding and Bestseller School starting Thursday, October 3rd, for hands-on guidance.
00:00 Introduction to Author Branding
00:19 The Importance of Consistency
01:15 Defining Your Author Brand
02:02 Building Your Brand
02:23 Engaging with Your Audience
05:09 Practical Tips for Author Branding
07:22 Case Studies and Examples
09:21 Conclusion and Final Thoughts
š Resources Mentioned:
Author Brand + Bestseller School: https://www.lanelit.com/bestseller
Rate, Review, & Follow The Authorās EdgeāSo incredibly helpful!ā >>> If that sounds like you, Iād be so grateful if youād rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.
Hereās how:
Click here, scroll to the bottom, and tap to rate with five stars. Select āWrite a Reviewā and tell me what you loved most about the episode!And donāt forget to follow the podcast if you havenāt already. Iām sharing bonus episodes packed with insider tips, and Iād hate for you to miss out. Hit that follow button now!
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In this episode, the speaker addresses common feelings of overwhelm among authors trying to launch a book or expand their digital footprint. They provide three key strategies to streamline efforts and ensure success: maintaining consistency across owned platforms, elevating and consolidating your message, and understanding your audienceās needs. The speaker also shares a bonus tip on efficient content management and highlights the importance of cleaning up outdated digital assets. The buzzworthy book recommendation is 'Children of Darkness and Light' by Lori Hellis. The episode ends with an invitation for authors needing help with brand marketing to reach out.
00:00 Introduction: The Importance of Your Book and Message
00:42 Facing Overwhelm: Common Struggles for Authors
01:22 Three Key Strategies for Success
02:01 Consistency Across Owned Platforms
04:25 Elevating Your Message
05:53 Understanding Your Audience
07:53 Recap and Final Tips
11:52 Buzzworthy Book of the Week
12:47 Final Thoughts and Call to Action
Author Brand + Bestseller Launch School: https://www.lanelit.com/bestsellerChildren of Darkness and Light: Lori Vallow and Chad Daybell: a Story of Murderous Faith by Lori Hellis https://bookshop.org/a/55773/9781639367108
š Resources Mentioned:
Rate, Review, & Follow The Authorās EdgeāSo incredibly helpful!ā >>> If that sounds like you, Iād be so grateful if youād rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.
Hereās how:
Click here, scroll to the bottom, and tap to rate with five stars. Select āWrite a Reviewā and tell me what you loved most about the episode!And donāt forget to follow the podcast if you havenāt already. Iām sharing bonus episodes packed with insider tips, and Iād hate for you to miss out. Hit that follow button now!
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In this episode, Allison Lane sits down with editor and author Allison K Williams to discuss the four simple steps to writing a memoir that sells. Both Allisons dive into the nuances of memoir writing and offer actionable advice for authors who want to craft a memoir that resonates and connects with their audience.
Key Takeaways:
1. You Donāt Need a Massive Platform
Allison K Williams dispels the myth that you need 100K followers to sell a memoir. Instead, focus on who your story helps and how it will resonate with them.
2. Intersect with the Cultural Moment
Your memoir should connect with the current cultural conversation. Allison explains how stories that tie into broader issues or trends are more likely to attract readers.
3. Choose Your Story (and Keep it Focused)
A memoir isnāt your whole life storyāitās about narrowing down to the most impactful moments. Learn how to choose which part of your life to focus on and avoid getting bogged down by unnecessary backstory.
4. Draft, Draft, and Draft Again
Williams breaks down her "Seven Drafts" method for self-editing. From the "vomit draft" to character work and sentence polishing, this system helps writers avoid feeling overwhelmed.
5. Engage with Readers
Connecting with your audience is key. Whether through social media, newsletters, or events, find a way to engage with those who need your story.
Timestamps:
00:00 ā Introduction: Writing a Memoir That Sells
01:43 ā Meet Allison K Williams: Acrobat, Author, and Memoir Coach
02:32 ā Parallel Lives: Writing, Marketing, and Agility
03:10 ā Step 1: You Donāt Need a Platform to Sell a Memoir
05:10 ā Debunking the Platform Myth: Famous Memoirs Without Big Platforms
06:21 ā Why Agents Focus on Follower Counts
08:07 ā Step 2: Intersect Your Memoir with the Cultural Moment
09:20 ā The Power of Cultural Conversations in Memoir
10:06 ā Step 3: Find Your Story and Keep It Focused
12:32 ā Avoiding Backstory Overload in Memoir
14:01 ā Using Telling Details in Your Story
15:35 ā The āThroat Clearingā of Early Drafts
19:07 ā Step 4: The Seven Drafts Method for Self-Editing
21:19 ā Compassionate Critique: Free Monthly Writing Workshops
24:22 ā The Importance of Memoir Titles and Subtitles
25:53 ā Download Allisonās Free Guide: Writing Memoir Without Fear
27:32 ā Final Thoughts: Writing a Memoir That Resonates
Download Allison K Williamsā Writing Memoir Without Fear https://rebirthyourwriting.myflodesk.com/n
šResources Mentioned:
Rate, Review, & Follow The Authorās EdgeāSo incredibly helpful!ā >>> If that sounds like you, Iād be so grateful if youād rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.
Hereās how:
Click here, scroll to the bottom, and tap to rate with five stars. Select āWrite a Reviewā and tell me what you loved most about the episode!And donāt forget to follow the podcast if you havenāt already. Iām sharing bonus episodes packed with insider tips, and Iād hate for you to miss out. Hit that follow button now!
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In this episode, weāre diving into the realities of hosting a book launch party. Spoiler alert: You donāt need a big, expensive event. Iāll walk you through simple strategies to make sure your book launch is a successāno matter where you hold it.
What youāll learn in this episode:
- Why big, fancy parties are not necessary for a successful book launch
- How to make your event an ongoing marketing tool
- Simple ways to create signage and capture photos that boost your brand
- Key insights into the types of photos that help your book long-term
Timestamps:
- 0:00 ā Intro: The Reality of Book Launch Parties
- 2:15 ā Do You Really Need a Launch Party?
- 4:40 ā The Book Launch Party Myth: Carrie Bradshaw vs. Reality
- 6:10 ā Where Should You Host Your Book Launch?
- 7:55 ā Why Signage is Critical (and How to Make it Affordable)
- 10:25 ā Essential Photos You Need to Capture
- 12:50 ā Hiring a Photographer? What to Tell Them
- 14:30 ā Using Your iPhone for High-Quality Marketing Photos
- 16:05 ā What Contextual Photos Can Do for Your Branding
- 18:20 ā Behind-the-Scenes of a Successful Book Launch: Jessica Waite
- 21:00 ā Buzzworthy Book Mention: On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to Be Good
- 23:15 ā Wrapping Up: The Free Ultimate Author Event Checklist
šResources Mentioned:
š Free Ultimate Author Event Checklist: https://LaneLit.com/checklist2
š Join my Author Branding & Bestseller School: https://LaneLit.com/bestseller
š Check out the Manuscript Academy: https://manuscriptacademy.com
šOn Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to be Good - https://bookshop.org/a/55773/9780593243053
Got a question? Email me at [email protected].
If you have any questions, email me at [email protected]
#BookLaunchTips #AuthorBranding #BestsellerMarketing #BuzzworthyBooks
Rate, Review, & Follow The Authorās EdgeāSo incredibly helpful!ā >>> If that sounds like you, Iād be so grateful if youād rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.
Hereās how:
Click here, scroll to the bottom, and tap to rate with five stars. Select āWrite a Reviewā and tell me what you loved most about the episode!And donāt forget to follow the podcast if you havenāt already. Iām sharing bonus episodes packed with insider tips, and Iād hate for you to miss out. Hit that follow button now!
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In this episode, Allison Lane explains the crucial importance of planning your book launch well in advance. Discover the three key phases of a successful book launch: planning, establishing your digital presence, and implementing your campaign. Learn how to set clear goals, assemble your toolkit, and identify key opportunities. Get tips on creating your author bios, setting up automated emails, pitching to media, and running a pre-order campaign. Avoid last-minute panic and set yourself up for success with a comprehensive, fun, and effective book launch strategy.
Bestseller Launch School: https://lanelit.com/bestseller
šā”Resources mentioned:
Timestamps:
00:00 The Importance of Planning Your Book Launch
01:56 Key Components of a Successful Book Launch Plan
05:07 Establishing Your Digital Presence
08:47 Implementing Your Pre-Order Campaign
10:09 Maintaining Momentum and Leveraging Results
12:57 Final Thoughts and Resources for Authors
Rate, Review, & Follow The Authorās EdgeāSo incredibly helpful!ā >>> If that sounds like you, Iād be so grateful if youād rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.
Hereās how:
Click here, scroll to the bottom, and tap to rate with five stars. Select āWrite a Reviewā and tell me what you loved most about the episode!And donāt forget to follow the podcast if you havenāt already. Iām sharing bonus episodes packed with insider tips, and Iād hate for you to miss out. Hit that follow button now!
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In this episode, Allison Lane tackles a common question for authors: how to effectively handle podcast interviews. She emphasizes that interviews are not about promoting your book, but about serving the audience. Lane shares practical advice on preparing for interviews, understanding the audience's needs, and delivering value from the get-go. Learn how to make a lasting impact by addressing the audience's challenges and providing actionable insights. Plus, get a buzzworthy book recommendation, 'Growing Up in Public' by Devorah Heitner, which helps parents and educators navigate kids' digital lives.
Timestamps
00:00 Introduction: The Unspoken First Question
00:52 Understanding Your Role in an Interview
01:38 How to Nail Your Interview Responses
03:22 Role-Playing the Perfect Interview
05:38 The Importance of Knowing Your Audience
07:35 Buzzworthy Book: Growing Up in Public
š Resources Mentioned:
Essential Author + Speaker Bio Package: https://www.lanelit.com/packageGet a free Critique: https://www.lanelit.com/ccGrowing Up in Public by Devorah Heitner: https://bookshop.org/a/55773/9780593420966
Rate, Review, & Follow The Authorās EdgeāSo incredibly helpful!ā >>> If that sounds like you, Iād be so grateful if youād rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.
Hereās how:
Click here, scroll to the bottom, and tap to rate with five stars. Select āWrite a Reviewā and tell me what you loved most about the episode!And donāt forget to follow the podcast if you havenāt already. Iām sharing bonus episodes packed with insider tips, and Iād hate for you to miss out. Hit that follow button now!
@allisonlanelit
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In todayās episode, weāre diving deep into what it takes to craft memorable, attention-grabbing moments in your interviews. Weāre talking about āmic drop momentsāāthose powerful statements that leave a lasting impression. If youāve ever felt like your message gets lost or diluted, this episode is for you.
Host Allison Lane walks us through the three biggest mistakes that camouflage your key message and provides actionable tips to ensure your statements are bold, clear, and impactful. Whether you're preparing for an interview or looking to sharpen your communication skills, this episode will help you stand out.
Chapters:
00:00 Introduction to Mic Drop Moments
00:37 Understanding Power Statements
02:08 Avoiding Tentative Language
04:51 Eliminating Disclaimer Language
06:42 Overcoming Apologetic Language
10:46 Final Tips for Powerful Statements
Tune in to learn how to refine your communication skills, ensure your messages hit hard, and craft that perfect mic drop moment!
š Resources Mentioned:Essential Author + Speaker Bio Package: https://www.lanelit.com/package
Rate, Review, & Follow The Authorās EdgeāSo incredibly helpful!ā >>> If that sounds like you, Iād be so grateful if youād rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.
Hereās how:
Click here, scroll to the bottom, and tap to rate with five stars. Select āWrite a Reviewā and tell me what you loved most about the episode!And donāt forget to follow the podcast if you havenāt already. Iām sharing bonus episodes packed with insider tips, and Iād hate for you to miss out. Hit that follow button now!
@allisonlanelit
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In this video, learn how to show up as your best self with confidence. Host Allison Lane shares insider tips and tools for preparing for podcasts, Zoom interviews, digital appearances, and in-person events. Key advice covers camera readiness, audio equipment, lighting, and essential grooming tips that no one else will tell you. Also mentioned is the buzzworthy book recommendation for enhancing productivity: The 15-Minute Method: the Surprisingly Simple Act of Getting It Done by Samantha Bennett. Don't miss these valuable insights for ensuring your expertise and perspectives shine through in every opportunity.
Time Stamps:
00:00 Introduction: Show Up as Your Best Self
00:32 Prepping for Digital and In-Person Appearances
01:03 Camera-Ready Tips and Equipment Recommendations
02:42 Lighting Tips for Perfect Visibility
04:15 Essential Tools No One Talks About
05:32 Nude Lip Liner: A Must-Have for On-Camera
07:43 Nose Hair Trimmer: The Unexpected Essential
09:55 Buzzworthy Book of the Week
11:37 Conclusion and Final Thoughts
š Resources Mentioned:
Lights, Audio, Action free guide: https://lanelit.com/appearance-guideThe 15-Minute Method: the Surprisingly Simple Act of Getting It Done by Samantha Bennett: https://bookshop.org/a/55773/9781608689064Nose Hair Trimmer: Norelco $12 at Target.Nipple Covers: Cakes https://www.instagram.com/cakesbody/Nude Lip Liner: NYX Cosmetics $5 nyxcosmetics.com
Rate, Review, & Follow The Authorās EdgeāSo incredibly helpful!ā >>> If that sounds like you, Iād be so grateful if youād rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.
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In this episode, learn about the six types of book reviews that can significantly impact your book's success. Discover why these reviews matter, how to obtain them, and strategies to effectively use them in your marketing efforts. Host Allison Lane debunks common myths, shares actionable tips, and explains how to request and gather reviews that truly matter. Whether you're pre-launch or post-launch, this guide will help fuel your book's success through strategic review acquisition. Happy reviewing and best of luck with your book!
Time Stamps:
00:00 Introduction: The Importance of Book Reviews
01:16 Understanding the Six Types of Book Reviews
01:40 The Role of Book Reviews in Your Book's Success
02:09 Type 1: Inclusion in a Book List
02:36 Type 2: Reader Reviews
03:52 Type 3: Literary Reviews
05:19 Type 4: Social Post Reviews
06:10 Type 5: Marketing Reviews
07:45 Type 6: Award Reviews
08:37 Strategies to Obtain Valuable Reviews
13:13 Conclusion: The Power of Strategic Reviews
š Resources Mentioned:
Free Bestseller Book Launch Plan: https://www.lanelit.com/launch
Rate, Review, & Follow The Authorās EdgeāSo incredibly helpful!ā >>> If that sounds like you, Iād be so grateful if youād rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.
Hereās how:
Click here, scroll to the bottom, and tap to rate with five stars. Select āWrite a Reviewā and tell me what you loved most about the episode!And donāt forget to follow the podcast if you havenāt already. Iām sharing bonus episodes packed with insider tips, and Iād hate for you to miss out. Hit that follow button now!
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In this episode of Author's Edge, host Allison Lane dives into the importance of an author website for building a professional brand. She provides detailed advice on creating and managing an effective website, focusing on elements such as clear branding, engaging design, a compelling 'About Me' page, showcasing work, and optimizing for mobile use. She highlights common pitfalls to avoid and offers practical action steps for auditing and enhancing your site. The episode also features a buzzworthy book recommendation, 'The Widow's Guide to Dead Bastards' by Jessica Waite, praised for its gripping storytelling and emotional depth.
Time Stamps:00:00 Introduction to Author Websites
00:50 Importance of a Professional Website
01:29 Key Elements of a Successful Website
02:09 Design Tips and Common Pitfalls
02:48 Creating Compelling Content
03:40 Showcasing Your Work
04:50 Optimizing for Media and Contact
05:22 Encouraging Email Signups
06:44 Avoiding Common Mistakes
07:35 Action Steps for Your Website
09:44 Buzzworthy Book Recommendation: The Widow's Guide to Dead Bastards
Kajabi: https://app.kajabi.com/r/XHNMfLXCJoin the free monthly Compassionate Critique events: https://www.lanelit.com/ccThe Widowās Guide to Dead Bastards: https://bookshop.org/a/55773/9781668044858
š Resources Mentioned:
Rate, Review, & Follow The Authorās EdgeāSo incredibly helpful!ā >>> If that sounds like you, Iād be so grateful if youād rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.
Hereās how:
Click here, scroll to the bottom, and tap to rate with five stars. Select āWrite a Reviewā and tell me what you loved most about the episode!And donāt forget to follow the podcast if you havenāt already. Iām sharing bonus episodes packed with insider tips, and Iād hate for you to miss out. Hit that follow button now!
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In this episode, we dive into the critical topic of marketing and publicity for authors, debunking common myths about what publishers do and outlining what responsibilities fall on you, the author. Whether you are self-publishing, hybrid publishing, or working with a traditional publisher, you'll learn why you are your book's best marketer. From understanding the roles of marketing and publicity to knowing when and how to hire a publicist, this episode provides actionable insights to help you manage your brand and maximize your book's reach. Stay tuned for tips on creating a comprehensive author package, leveraging media appearances, and planning your long-term marketing strategy. If you are gearing up for a book launch, this is a must-watch!
Essential Author + Speaker Bio Package: https://www.lanelit.com/package
š Resources Mentioned:
Time Stamps:00:00 Introduction: The Author's Marketing Dilemma
02:21 Understanding Marketing vs. Publicity
03:19 Debunking Publisher Myths
06:44 The Role of a Publicist
09:52 Publicity Costs and Budgeting
11:58 Next Steps for Authors
13:22 Conclusion and Final Tips
Essential Author + Speaker Bio Package: https://www.lanelit.com/package
š Resources Mentioned:
Rate, Review, & Follow The Authorās EdgeāSo incredibly helpful!ā >>> If that sounds like you, Iād be so grateful if youād rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.
Hereās how:
Click here, scroll to the bottom, and tap to rate with five stars. Select āWrite a Reviewā and tell me what you loved most about the episode!And donāt forget to follow the podcast if you havenāt already. Iām sharing bonus episodes packed with insider tips, and Iād hate for you to miss out. Hit that follow button now!
@allisonlanelit
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The Best Kept Secret in Book Promotion: Why You Need NetGalley
In this episode of "Author's Edge," Allison Lane reveals the best-kept secret in the world of book promotion: NetGalley. If you're an author gearing up for a book launch or someone who loves discovering new reads before anyone else, this episode is for you. Learn how NetGalley can help you gather early reviews, connect with industry professionals, and strategically position your book for success! Allison walks you through how to set up your profile, request digital copies or audiobooks, and share your reviews across major platforms. Don't miss out on this game-changing resource!
Key Takeaways:
- What is NetGalley: A powerful platform that connects authors and publishers with readers, reviewers, and industry pros.
- Benefits for Authors: Early reviews, industry insights, and strategic positioning for your book launch.
- How It Works: Step-by-step guide on how to set up your profile, request access to books, and share reviews.āā”šResources Mentioned:
- [NetGalley Website](https://www.netgalley.com)- Get access to Allison's exclusive list of favorite tech tools for authors: https://lanelit.com/tech
Hear about how I got free access to the buzzworthy book, The Art of the Interesting by Lorraine Besser, Ph.D.
Whether you're an author eager to boost your visibility or a book enthusiast on the hunt for new titles, this episode is packed with actionable tips to give you a competitive edge in the literary arena. Don't miss out on this game-changing resource that can elevate your book's success!
Time Stamps:
00:00 Introduction to the Best Kept Secret in Book Promotion01:05 Unveiling the Free Resource: NetGalley
01:43 How NetGalley Works
03:28 Personal Experience and Benefits of NetGalley
06:23 Conclusion and Final Thoughts
šā”ā Resources mentioned:
NetGalley >>> NetGalley.com
The Art of the Interesting: https://bookshop.org/a/55773/9781538743201
- Get access to Allison's exclusive list of favorite tech tools for authors: https://lanelit.com/tech
Rate, Review, & Follow The Authorās EdgeāSo incredibly helpful!ā >>> If that sounds like you, Iād be so grateful if youād rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.
Hereās how:
Click here, scroll to the bottom, and tap to rate with five stars. Select āWrite a Reviewā and tell me what you loved most about the episode!And donāt forget to follow the podcast if you havenāt already. Iām sharing bonus episodes packed with insider tips, and Iād hate for you to miss out. Hit that follow button now!
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Top 5 Reasons Your Nonfiction Book Keeps Getting Rejected
In this episode, we dive into common pitfalls that lead to nonfiction book rejections by agents and publishers. Learn the crucial differences between pitching nonfiction and fiction, why a book proposal is essential, the standards for query letters, the importance of appropriate word count, choosing realistic comparative titles, and how to treat your pitch as a business proposal. Discover how to market your book effectively as a product, ensuring it resonates with your target audience and meets industry expectations.
Time Stamps:
00:00 Introduction: Why Your Book is Getting Rejected
01:00 Understanding the Nonfiction Submission Process
02:04 Top Reason #1: Submitting a Book Instead of a Proposal
02:43 Top Reason #2: Crafting the Perfect Query Letter
04:46 Top Reason #3: Managing Manuscript Word Count
08:15 Top Reason #4: Choosing Realistic Comparative Titles
10:21 Top Reason #5: Treating Your Pitch as a Business Proposal
12:07 Conclusion: Presenting Your Book as a Product
Rate, Review, & Follow The Authorās EdgeāSo incredibly helpful!ā >>> If that sounds like you, Iād be so grateful if youād rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.
Hereās how:
Click here, scroll to the bottom, and tap to rate with five stars. Select āWrite a Reviewā and tell me what you loved most about the episode!And donāt forget to follow the podcast if you havenāt already. Iām sharing bonus episodes packed with insider tips, and Iād hate for you to miss out. Hit that follow button now!
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