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This week's episode on the Artist Academy Podcast is all about the business of live wedding painting with Stephanie Gaffney.
Stephanie shares how she built a thriving career painting weddings live, charging $5,000+ per pieceāfar above the national average. She dives into her marketing strategies, from leveraging social media and SEO to growing her reputation through word-of-mouth.
We also discuss the backend of her business, including how she uses Honeybook to streamline client communication, contracts, and payments. Let me know what you think of this weekās episode with Stephanie and how her journey inspires your own art business! -
This week's episode on the Artist Academy Podcast, weāre exploring the strategic approach to raising your prices as an artist.
Determining when and how to increase your rates can be challenging, especially when faced with fears of losing clients or undervaluing your work. In this episode, I break down the key indicators that signal itās time for a price adjustment, the mindset shifts necessary to overcome self-doubt, and the long-term benefits of charging what your work is truly worth.
Ask yourself:
Are you wanting to raise your prices but youāre scared of the reactions you might get?
Are you consistent with your promotional efforts?
Do you have somewhat consistent work coming in the majority of the year?
Do you feel like you are undercharging and spending way too much time for what your current projects are worth?
If these questions resonate with you, it may be time to reassess your pricing strategy. I also share my own experience in growing a six-figure art business through intentional pricing strategies and value-based confidence.
Learn how to price your work with confidence, attract higher-quality clients, and position your business for long-term success.
Artist Academy Mural Meetup Info -
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This weekās episode on the Artist Academy Podcast is all about tackling social anxiety as an artist. If putting yourself out there feels overwhelmingāwhether on social media, video, or in personāyouāre not alone! Iām sharing my own journey of overcoming shyness and social anxiety, along with practical tips to help you build confidence and promote your work.
Weāll talk about the power of practice, pushing through discomfort, and how small steps can lead to big progress in your art business. If self-promotion has ever held you back, this episode is for you! -
This weekās episode on the Artist Academy Podcast takes a closer look at using the Apple Vision Pro for mural painting. Iāll walk you through how this headset works as a projection tool, demonstrating its features with the DaVinci Eye app for image placement, resizing, and opacity adjustments.
Weāll also compare it to traditional projectors and other AR/VR options like the Meta Quest to see if itās worth the hefty price tag.
Beyond the tech, weāll talk about where this industry is headedāwill AR tools for artists become more accessible soon?
Tune in to explore the future of mural-making with augmented reality! -
This week's episode on the Artist Academy Podcast features UK artist Louise McNaught. Louise is an environmentally conscious wildlife artist whose passion shines through every canvas she paints.
I reached out to Louise back in 2019 for her first interview on this podcast (see her first interview HERE), so this episode provides an updated look at how her art business has changed post-COVID.
Louise still sells through art galleries but now primarily focuses on social media to make sales. I thoroughly enjoyed catching up with a fellow animal (cat) lover and talking about the different ways to sell canvases, which is something I rarely manage to do.
For me, selling a customizable wall mural is so much easier than selling a canvas painting that comes purely from my own creativity. Itās also really tough for me to push myself to be creative in my own way, with no customer insight required. Louise lends her perspective on both of these challenges, drawing from her many years of experience.
Let me know what you think of this weekās updated episode with Louise McNaught!
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Does outreach seem scary/foreign/confusing? Let me helpā¦
This week's episode on the Artist Academy Podcast is all about how Iām gaining mural customers from reaching out to businesses via email/DM and how you can get started too.
Outreach can be a pain in the a$$ if you donāt know what youāre doing. I know, because Iāve been spending the past few months figuring it out. Iām pretty new to this still, but there are a few things Iāve come to learn that I think youāll find interesting.
I couldnāt do this without my VA (virtual assistant). I would get bored of it FAST and not make time. She is worth every penny because without her it would NOT get done. Itās a numbers game, but personalizations double/triple conversion rates. CRM platforms like HubSpot make things both more difficult and easier. I almost expect no reply on the first email. Follow-ups are where itās at. Summarize the first email = thatās your followup. You do NOT need to have some crazy impressive mural experience (pitch deck) but it helps.For those who donāt have the time or the want to sit down and gather contact info of potential customers, I have something for youā¦
Done-For-You OutreachWhat you get:
500 niche contactsOutreach scriptsMarch 1-31st outreach coaching w/ AndreaPitch Deck TemplateYou essentially get to borrow my already trained Virtual Assistant and have her create an excel sheet with 500 contacts of companies you want to work for in your area (apartments, dentist offices, schoolsā¦ any category) to then pitch to them.
+ 1 month of small group coaching on the subject of outreach to support you through it! We meet every Tuesday for 1 hour.
Total price = $497
5 spots available.
DM Andrea on IG (or reply to this email) to save your spot!This is for you IF:
You want to learn outreach the right way quickly with half the effortYou are committed to sending 500 pitches in the month of MarchYou have a few murals under your belt (nothing crazy, just enough to show you have done a few murals for at least friends/family) -
This weekās episode on the Artist Academy Podcast is all about pricing your art and mural projects with confidence.
Figuring out how much to charge can feel overwhelming, but itās one of the most important aspects of running a successful art business. In this episode, Iām breaking down my pricing strategyāfrom $20 to $65 per square footāand explaining exactly what factors go into those numbers.
Iāll share real examples from past mural projects, highlighting how details like surface type, complexity, and location affect the final price. Whether you're just starting out or looking to refine your rates, this episode will give you the knowledge to price your work fairly and profitably.
Tune in for actionable insights on setting your prices, communicating value to clients, and getting paid what youāre worth! -
This weekās episode on the Artist Academy Podcast is all about simplifying your social media strategy as an artist. Should you create a separate account for each art niche, or is it better to keep everything under one profile? Iām sharing my personal approach and the pros and cons of both, so you can decide what works best for your brand.
Weāll also dive into the type of content that performs best on different platformsāhow to grab attention on Facebook, whatās trending on Instagram, and why high-quality, original artwork will always be your biggest asset. Managing social media doesnāt have to be overwhelming, and with the right strategy, you can make it work for you instead of the other way around.
Tune in for actionable insights to refine your social media presence and grow your art business! -
This week's episode on the Artist Academy Podcast is all about understanding the true cost of running a mural business. From essential tools like projectors, iPads, scaffolding, and lift rentals, to ongoing expenses such as marketing, software, and website maintenance, weāre breaking down the financial side of being a professional muralist.
Iāll take you behind the scenes of my own business, breaking down everything from supplies like brushes, paint, and scaffolding to the recurring expenses that keep things running smoothly, such as Kajabi, Dropbox, and VA services.
Weāll explore what it takes to build a sustainable art business, from maintaining a website to running marketing campaigns and ensuring operations run efficiently. Weāll chat about how to price your work effectively, ensuring you cover both tangible and hidden costsāsuch as materials, marketing, business operations, and the time you dedicate to your projects.
Tune in for actionable insights that will help you price your work appropriately and avoid costly mistakes, putting you on the path to building a profitable mural career.
Check out my Mural Supply List here.
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This weekās episode on the Artist Academy Podcast is all about mastering sales strategies. When pitching your mural services to potential clients, crafting the perfect pitch can make all the difference in landing the right opportunities.
Iām joined by my husband Ryan, who brings his expertise from the world of insurance sales. He shares practical tips on customizing scripts, understanding client needs, and knowing when itās time to walk away from difficult clients. Weāll also break down an email pitch template tailored for general contractors, discussing how personalization and brevity can dramatically improve your response rates.
Plus, we dive into the best strategies for following up without feeling pushyāwhether thatās with a personal phone call or a Calendly link.
Tune in for actionable insights on staying confident in your outreach in order to grow your art business. -
On this weekās episode of the Artist Academy Podcast, weāre diving into a topic that hits home for many artistsāwaiting for that response from potential clients. Silence can feel intimidating, and itās easy to let overthinking take over. But the truth is, a delayed reply rarely has anything to do with rejection.
Iāll share personal stories about how our minds often create negative narratives when we donāt hear back, and how this mindset can affect our business. Plus, weāll cover how to follow up professionally without seeming desperate or undervaluing your work.
Tune in for practical tips on how to keep your confidence high, navigate the ups and downs of client interactions, and stay focused on growing your art business!
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This week on the Artist Academy Podcast, weāre exploring the habits and practices to leave behind in the new year in order to improve your art business. Itās not just about the resolutions, but about making intentional changes that will push you toward growth.
In this episode, Iāll share how Iām focusing on presenting a more professional appearance, setting realistic goals, and batching work to reduce stress and boost productivity. Iāll also talk about overcoming self-doubt when it comes to sharing financial goals and how maintaining a healthy diet is fueling my energy for both work and relationships.
Tune in for practical insights on how small changes can have a big impact on your art business and personal growth. -
This week on the Artist Academy Podcast, weāre breaking down the reasons your art might not have sold over the holidaysāand what you can do to fix it. Selling art isnāt just about creating something beautiful; itās about making sure the right people see it, connect with it, and feel inspired to buy it.
In this episode, weāll talk about promoting your art in a variety of ways, growing your audience through social media and interest groups, and crafting stories that make your work more relatable. Weāll also cover pricing strategies and how to create products that sell consistently instead of waiting for that one big sale.
Tune in for practical tips on getting your art in front of the right buyers, building momentum, and turning your creations into reliable income. Listen now to make your next launch a success! -
This week's episode on the Artist Academy Podcast is all about creating a roadmap to success with the goal of making $50k right out of the gate! Iām sharing strategies like social media posting, applying for public art calls, and cold outreach to businessesāplus, I break down the success rates for each method. Youāll also hear why having a strong portfolio, an SEO-optimized website, and high-quality photos is crucial for landing more jobs.
Iāll dive into the importance of motivation, accountability, and consistent implementation of these strategies, with tips on finding an accountability partner. Plus, hear from artist Grace, who shares how sheās been able to increase mural sales and set projections to triple last yearās numbers.
This episode is packed with real strategies and success stories to help you hit your goals and build the kind of momentum that can take your art business to new heights in 2025! -
This weekās episode on the Artist Academy Podcast is all about turning creative consistency into momentum with the 31-Day Challengeāstarting January 1st! Whether youāre painting daily, posting for 31 days straight, or experimenting with videos and mural mockups, this challenge is designed to push boundaries and open doors.
In this episode, Iām sharing strategies to amplify your goalsālike testing new outreach methods, building social proof, and ditching excuses (because āno timeā isnāt cutting it). Youāll also hear how Summer Paradiso used this exact challenge to paint 31 pet portraits, build momentum, and quit her job halfway through the year.
This isnāt just about starting strongāitās about creating habits, testing ideas, and building the kind of momentum that can transform your art business in 2025!
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This week's episode on the Artist Academy Podcast is all about using a holiday promotion tactic that Iām currently implementing in my art business, and why I think itās a strategy you should consider for your own business. Whether youāre selling murals, prints, small items, or custom canvases, Iām sharing why putting in that extra effort right nowāright before Christmasācan make a huge impact.
Weāre also talking about our recent mural meetup, where Iām sharing behind-the-scenes details on what we did, what we learned, and the things Iām putting into practice right away. I invited guest artists to teach me new techniques, and Iām excited to share how Iām applying what Iāve learned.
Plus, Iām diving into why now is the perfect time to launch a big promotion for last-minute orders and quick-to-ship gifts. Instead of just posting about your products the usual way, Iām explaining how giving away something big or adding a special offer can create more buzz, get people talking, and drive real sales.
This episode is about turning creative ideas into real opportunities and setting the stage for your biggest year yet.
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In this week's episode of the Artist Academy Podcast, we welcome you to part 3 of the $100K podcast series, where weāre getting real about the habits and strategies that will actually make those big goals possible. If youāve been following along, you know Iām gearing up to make $100,000 in the first 100 days of 2025ābut this episode is different. Weāre not just talking about the challenge; weāre breaking down the how behind productivity and goal-setting.
In this episode, Iām sharing a behind-the-scenes look at the ups and downs of my productivity: how sleep, morning routines, and phone habits play a huge role in getting things done (or not). Plus, we dive into why you canāt just consume contentāyouāve got to create and implement strategies that push you forward.
Plus, stay tuned for exciting updates on my upcoming 2025 marketing plan workshop and mural meetups happening around the globeāwith a $500 giveaway for one lucky listener to attend!
This episode is about turning ambition into action and getting practical with how weāre going to crush our goals in 2025.
www.artistacademy.co/mmb -
This week's replay episode on the Artist Academy Podcast features California-based muralist Morgan Bricca.
I have stumbled upon the more experienced version of myself in Morgan. I could talk to her for hours. She has the confidence and positivity of an experienced artistāone who has dealt with the past trials of owning a business but happily perseveres because she knows, from years of experience, how the profits far surpass the struggles.
For example, her project minimum nowadays is $7,500. Yep, I said minimum. Granted, she lives in one of the wealthier parts of the United States, where customers are happy to pay. Still, she knows her worth, sticks to what sheās good at, and has built up a wealth of knowledge about muralsāso much so that she wrote a book on it: The Mural Artistās Handbook. This woman needs no further introduction.
Let me know what you think of this weekās episode with Morgan Bricca.
Morgan's Website: https://www.morganmurals.com -
This week on the Artist Academy Podcast, Iām discussing a significant $8,000 investment I made in my art business and how itās set to help me 5x that amount in just six months. In this episode, Iāll break down exactly what I invested in and why itās crucial for growth in 2025.
Iāll also explore the question of whether itās time for you to invest in external support. Whether itās a VA, coach, video editor, outreach specialist, or someone to help you create a strategic plan, Iāll share how making the right investment can set you on the path to success.
Weāll discuss how to identify areas where you might be dropping the ball, and whether itās time to adjust your habits or bring in help to stay on track.
While investing large amounts of money can be intimidating, this $8,000 commitment has been a catalyst for progress, providing the assurance that Iāll stay focused and accountable to my goals.
Tune in for practical insights on how investing in your business can drive real growth and elevate your art career.
Join Mural Money Bootcamp (small group coaching) TODAY before spots fill up: www.artistacademy.co/mmb
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This week on the Artist Academy Podcast, Iām bringing back a replay episode with Marilena Madio from 2021. It was so memorable that I had to share it againānow, over three years later. I originally reached out to Marilena to chat about her wall decal product she began creating for customers but was caught off guard by how much mural wisdom she had to share.
Marilena has been in the mural game longer than I have and is such a joy to talk shop with. Last year, I watched as she had a video go mega-viral, gaining tens of thousands of followers as a result. It was so well-deserved!
Lately, sheās partnered with Zibra, a mural brush company, to create her own branded set of mural brushes, which she kindly sent me to try out recently. They are worth all the hype!
I hope youāre enjoying these old interviews Iām bringing back for the fourth quarter to give you some extra audio motivation as we all work through whatās usually the busiest time of year for artists. Let me know what you think of this weekās episode with Marilena Madio!
- Visa fler
