Avsnitt
-
In this AI marketing podcast episode, Dan Sanchez and his brother Travis Sanchez explore the emotional tension between AI innovation and the traditional craft of marketing. They kick off by celebrating the AI-Driven Marketer podcast reaching 3,000 subscribers and cracking the Apple Top 50 Marketing Podcasts chart. The conversation covers the newly released ChatGPT 4.1 model, Ryan Deiss' "retirement" announcement and pivot, and a viral LinkedIn post lamenting the loss of marketing craftsmanship. They also tackle whether agents are ready for prime time and wrap with practical AI use cases including using AI for home improvement, shopping, brainstorming, and troubleshooting.
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned Digital Marketer by Ryan Deiss Post - https://www.linkedin.com/posts/digitalmarketingdan_big-announcement-im-retiring-from-digital-activity-7328595071614787587-0_8Q/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA Morgan Short Post: https://www.linkedin.com/posts/morgan-short-9a101b82_i-think-a-lot-of-marketers-are-worried-right-activity-7328409424673329152-10AE/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInATimestamps 00:00 - Is AI Killing the Craft of Marketing or Are We Romanticizing It? 00:43 - Celebrating Podcast Milestones: Top 50 Chart and 3,000 Subscribers 04:19 - What’s New in ChatGPT 4.1 and Why It Matters 06:35 - Upcoming Major Announcements from Google and OpenAI 09:20 - Ryan Deiss' Pivot and the Changing Digital Marketing Landscape 12:31 - Viral LinkedIn Post on the Grief of Losing Marketing Craft 20:00 - Marketers Who Embrace Change While Honoring Fundamentals Win 27:46 - Are AI Agents Real or Just Hype? 31:38 - HighLevel vs. Expensive Email Platforms 35:14 - Weekly Practical AI Use Cases 42:04 - Poll Results: Is Marketing More Complicated Today? -
In this AI marketing podcast episode, Dan Sanchez breaks down a powerful, evergreen AI-driven lead nurture sequence that delivers hyper-personalized emails. Using a blend of ChatGPT, smart form data collection, and the High Level platform, Dan shows how he created an automation that dynamically writes customized action plans for each lead—based on their job, product, and audience. This isn't theoretical. Dan shares the exact setup, tools, and workflow powering a campaign that’s been running effectively for over a year, and he even offers it as a plug-and-play snapshot. If you're a marketer looking to do more with less, this is a masterclass in scaling personalization without burning out.
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned AI Fundamentals Course - https://danchez.com/courses/ai-fundamentals/ AI Automation Vault - https://aiautomationvault.comTimestamps 00:00 - Why this evergreen AI campaign is still delivering value a year later 01:00 - The problem with generic lead nurture sequences 02:00 - Dan’s lead magnet that launches the sequence 03:00 - The extra form fields that power personalization 04:30 - How ChatGPT is used to write custom action plans 06:00 - Behind-the-scenes look at High Level’s automation workflow 09:00 - Prompt engineering: the magic behind the emails 11:00 - Using custom fields and merge tags to scale 14:00 - Example email output from the automation 16:30 - How you can get and install this whole system for freeWould you like me to proceed to the next step and write 10 title ideas?
-
Saknas det avsnitt?
-
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez unpack a series of breaking AI trends that are reshaping digital marketing. They discuss Google's stock dip amid claims of AI search replacing traditional SEO, the emerging practice of Generative Engine Optimization (GEO), and how marketers might soon become low-code developers thanks to advancements in AI-powered coding tools. They also explore the cultural shift toward "AI-first" company policies and share practical ways marketers are already boosting productivity with AI. To cap it off, they reveal a clever hack for generating consistent AI thumbnails using free face swap tools.
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned Bloomberg Article on Google's Search Decline: https://www.bloomberg.com/news/articles/2025-05-07/apple-working-to-move-to-ai-search-in-browser-amid-google-fallout Ahrefs LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7325827055026135040/ Remaker.ai Face Swap Tool - https://remaker.ai Viral tweet of Rocks face getting distorted: https://x.com/BillyM2k/status/1918056959636586524?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1918056959636586524%7Ctwgr%5Efac49f68ac43ed1ca3fb8d54a5cdb09119466490%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.notion.so%2Fdanchez%2FBot-Bros-21-1edc946be26d80b7a5f8e3a1463bd57dTimestamps 00:00 - Opening questions: Is SEO dead? Are we becoming developers? 00:42 - Google’s 10% stock drop and AI's role in declining search traffic 04:11 - Ahrefs' content marketing director declares blog-driven SEO is dying 06:00 - GEO (Generative Engine Optimization) explained and debated 10:22 - Duolingo and Shopify go "AI-First" and the ethical considerations 12:56 - Dave Ramsey's AI adoption while staying people-first 15:17 - Procter & Gamble’s AI productivity study 17:24 - OpenAI buys Windsurf to advance AI coding capabilities 19:07 - How marketers might soon build their own tech tools 24:03 - Introducing podcast sponsor: High Level Marketing Platform 28:20 - Practical AI segment: Quarterly reports, contract reviews, and LinkedIn posts 33:40 - LinkedIn poll results: AI dominates professional content feeds 40:26 - Viral "Rock" image morph experiment and thumbnail generation hack -
In this AI marketing podcast episode, Dan Sanchez kicks off a brand new mini-series called Unlock AI to teach beginners how to use AI—especially ChatGPT—for contextual problem solving. Instead of relying on generic search engine results, Dan walks through personal stories (including lawn care and flickering neon lights) to show how AI can provide highly tailored solutions. From parenting challenges to car repairs and marketing hiccups, Dan proves how generative AI can act like your ultra-smart neighbor, ready to help in real time. He also tackles the concern that AI could make us lazy thinkers—and offers a refreshing perspective on how it actually empowers deeper work.
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned ChatGPT App (Official) - https://openai.com/chatgpt Home Depot - https://www.homedepot.com/ Canon 80D (Camera Reference) - https://www.usa.canon.com/Timestamps 00:00 – The frustration of endless Google searches 00:18 – Introducing the Unlock AI mini-series 00:42 – Why AI is better than Google for real-time help 01:40 – A lawn care story powered by ChatGPT's contextual awareness 03:55 – Using AI to fix real-world problems (car, kids, appliances) 06:30 – Live troubleshooting: flickering neon light 08:30 – Addressing criticisms: is AI making us dumb? 09:45 – The GPS analogy: AI as your problem-solving shortcut 10:30 – Two pro tips for getting better AI answers -
In this AI marketing podcast episode, Dan Sanchez and his brother Travis dive deep into the ethical and practical concerns around AI’s persuasive power in marketing. What begins as a discussion on AI's tendency to “BS” users unfolds into a provocative conversation about sycophantic AI behavior, the illusion of memory, confirmation bias, and the disturbing effectiveness of AI in manipulating decisions. They expose the gray area marketers now inhabit — between using AI for good and exploiting its power to persuade at scale. This candid deep dive pulls back the curtain on the dark side of AI and challenges marketers to rethink their ethical boundaries before crossing a line that breaks trust.
My Favorite AI Tools: ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned: Ethan Mollick’s Book Co-Intelligence - https://www.co-intelligence.ai/ 404 Media’s article on the Reddit persuasion experiment -https://www.404media.co/researchers-secretly-ran-a-massive-unauthorized-ai-persuasion-experiment-on-reddit-users/ Dan's AI BSing LinkedIn Post: https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7321963782216245248-CbIj?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA LinkedIn Poll: https://www.linkedin.com/posts/digitalmarketingdan_bonusquestion-danchez-activity-7323410024024715264-A4VN?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInATimestamps: 00:01 – Is AI BSing You? The Illusion of Intelligence and Memory 09:30 – ChatGPT's Flattering Update: The Sycophantic Model Backlash 14:40 – Confirmation Bias Machines: When AI Tells You What You Want to Hear 20:00 – Emotional Processing and AI: Dangerous Loops and Manipulation 24:00 – The Reddit Experiment: How Persuasive is AI Really? 29:10 – Marketing Meets Persuasion: How Far is Too Far? 34:35 – Trust and Privacy: The Inevitable Brand Backlash 38:00 – Hyper-Personalized Persuasion at Scale: Where It’s Heading 42:01 – A Call for Ethical Marketing in the Age of AI Persuasion -
In this AI marketing podcast episode, Dan Sanchez and his brother Travis dive into the latest AI updates for marketers, including exciting upgrades to ChatGPT’s API, the evolution of AI image generation, and how automation, AI, and agents will reshape marketing workflows. They also break down the ongoing drama between Elon Musk and OpenAI, discuss why Apple's AI struggles are critical to watch, and highlight new tools like Gamma.app that are revolutionizing design for marketers.
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned Gamma App - https://gamma.app/ Make.com (Automation Tool) - https://www.make.com/ Alexandre Conchas’ Automation vs. AI Agent Framework - https://www.linkedin.com/feed/update/urn:li:activity:7318265649863045120/ Social Media Examiner (for the masterclass event) - https://danchez.com/sessionTimestamps
00:00 - Introduction: Bot Bros segment and overview 00:30 - ChatGPT API and Image Generator Updates Explained 02:30 - What is an API and Why It Matters for Marketers 05:00 - OpenAI's For-Profit Controversy and Elon Musk's Drama 08:00 - Apple's AI Struggles and Market Implications 10:00 - Grok’s Progress and Political Bias in AI Tools 15:00 - Gamma.app Revolutionizing AI Design and Social Content Creation 22:00 - Poll Results: Why Marketers Aren’t Using AI More 30:00 - Automation vs AI vs Agents: How to Think About Future Workflows 41:30 - Announcement: Danchez’s Free Masterclass on May 1st -
In this AI marketing podcast episode, Dan Sanchez shares exciting news about an exclusive, live encore of his top-rated session from Social Media Marketing World: “25+ AI Tools and Workflows That Will Change How You Create Content Forever.” This masterclass, originally delivered to a packed room of marketers, unveils Dan’s favorite AI tools and proven workflows for scaling content creation with fewer resources. And now, for one time only, he’s offering it to everyone—for free. Tune in to learn how to register and why this could seriously level up your marketing game.
Register for the Masterclass: https://danchez.com/session -
In this AI marketing podcast episode, Dan Sanchez and his brother Travis Sanchez break down the avalanche of AI updates that dropped during a major tech week dominated by OpenAI, Google, and Grok. From OpenAI’s viral anime-style image generator to its powerful 4.1 API model and agentic reasoning upgrades, this episode is packed with insight into how these tools are evolving into digital coworkers. The brothers explore what’s changing for marketers and how personalization, agent networks, and AI assistants are reshaping workflows—plus some hot takes on ethical gray zones in video generation.
My Favorite AI Tools ChatGPT – https://openai.com/ High Level Marketing Platform – https://danchez.com/highlevel AI Podcasting Tools – https://danchez.com/podtools n8n AI Automation Platform – https://danchez.com/n8nResources Mentioned TED Talk with Sam Altman – https://www.ted.com/talks/sam_altman_openai_s_sam_altman_talks_chatgpt_ai_agents_and_superintelligence_live_at_ted2025 Google’s A2A Network – cloud.google.com HeyGen (AI video avatar generator) – heygen.comTimestamps 00:01 – 04:30 Viral image tool doubles ChatGPT’s users and sparks backlash from artists 04:30 – 07:30 OpenAI’s new API models (4.1, mini, nano) make automation cheaper and smarter 07:30 – 10:00 The power of Codex CLI and what terminal access means for developers 10:00 – 15:00 ChatGPT’s new user-facing models (03, 04 mini, 04 mini high) explained 15:00 – 20:00 “Agentic” AI and what it means for assistants that can think, search, and act 20:00 – 25:00 Using GPT-03 to build an Ideal Customer Profile from scratch 25:00 – 31:00 Emotional intelligence, memory, and the illusion of self-awareness in AI 31:00 – 37:00 Grok’s wild sprint to catch up with Canvas, memory, workspaces, and dev tools 37:00 – 43:00 Elon’s edge in robotics and why Grok might be AI’s dark horse 43:00 – 46:00 Google’s A2A network & agent infrastructure are here — why it matters 46:00 – 52:00 Personalization, privacy, and the looming debate over who owns AI memory 52:00 – 01:00:00 Deepfake videos with real emotion—where we’re headed, and why it’s scary 01:00:00 – End Authenticity, discomfort, and Dan’s existential crisis on AI-generated video -
In this AI marketing podcast episode, Dan Sanchez dives into the “Faster, Better, Smarter” framework for applying AI in everyday marketing workflows. Speaking with a fellow AI-savvy marketer, Dan shares practical ways to harness AI for real productivity gains, smarter strategies, and enhanced personalization. He breaks down how marketers can use AI to analyze data faster, improve content relevance, and even create their own internal AI coaches and brand bots. If you’re unsure where to start with AI—or want to take your usage to the next level—this is the episode for you.
My Favorite AI Tools: ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned: Social Media Examiner - https://www.socialmediaexaminer.com/ HighLevel CRM - https://danchez.com/highlevel Infusionsoft (now Keap) - https://www.keap.com/ Michael Hyatt / Full Focus - https://fullfocus.co/ Flight New Media - https://www.takeflyte.com/ Agents of Change Podcast: https://www.theagentsofchange.com/podcastsTimestamps: 00:00 – Intro: Why AI is still intimidating for many marketers 03:00 – The “Faster” tier: Finding repetitive tasks ripe for AI 06:30 – Example: Automating survey reports to reclaim human creativity 09:00 – The “Better” tier: Using AI to personalize experiences at scale 12:00 – Case study: Hyper-personalized AI course content using CRM + AI 13:30 – Using AI to incorporate real customer voice into content 14:50 – The “Smarter” tier: Turning AI into your personal or team coach 20:00 – Custom GPTs vs. Prompt Libraries: Which to use and when 24:00 – The “Brand Bot” system: How Dan sets up every new client 26:00 – How agents are about to change marketing operations forever 30:45 – Final advice: Start building small custom GPTs now to get ahead -
In this AI marketing podcast episode, Dan Sanchez introduces a bold and practical framework to help marketers future-proof their careers in the age of AI: The Human Edge Framework. With AI systems poised to dominate every corner of marketing, Dan argues that the most sustainable competitive advantage will come from deeply human traits that machines can't replicate. He walks through the foundational element of core beliefs and the three pillars—personal brand, relational capital, and discernment—that create a "human moat" around your work. This is a must-listen for any marketer looking to stay relevant and powerful in the AI era.
My Favorite AI Tools• ChatGPT - https://openai.com/
Resources Mentioned
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools
• n8n AI Automation Platform - https://danchez.com/n8n• Dan's Free 5-Day AI Course - https://danchez.com/course
Timestamps [00:00] Is AI really coming for your job? [00:50] Introducing the Human Edge Framework [02:30] The foundation: Core beliefs—what AI can never own [06:00] Pillar One: Personal brand as a trust anchor [10:00] Pillar Two: Relational capital—building trust at scale [12:00] Pillar Three: Discernment and taste—the human filter AI lacks [13:30] Stacking it all to build a resilient career and brand [14:00] Free 5-day AI course and next steps for marketers -
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez explore how recent AI updates are reshaping the marketing landscape. From ChatGPT’s groundbreaking memory feature to MidJourney’s personalization overhaul, they unpack how these tools are quietly becoming your most valuable marketing employees. The brothers also dive into a viral post about AI detection tools ruining writers' creativity, break down poll results on AI automation priorities, and uncover the sleeper-hit analytics platform every marketer should know.
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned MidJourney V7 – https://www.midjourney.com/ Microsoft Clarity (Free Analytics Tool) – https://clarity.microsoft.com/ Sora (for AI images) – https://sora.com/ Google ImageFX – https://labs.google/fx/tools/image-fx ZeroGPT (AI Detector) – https://www.zerogpt.com/Timestamps 00:00 – The Sam Altman Tease & ChatGPT’s New Memory Feature 04:00 – ChatGPT as a Trained AI Employee: Pros & Pitfalls 09:00 – Personal AI Accounts as Career Assets 14:00 – MidJourney V7: A Personalized Visual AI Model 20:00 – Microsoft Clarity: The Hidden Gem in AI Analytics 26:00 – LinkedIn Poll: What Marketers Want to Automate Most 29:00 – Project Management Blind Spots & the Need for AI Help 35:00 – Viral Post: Are AI Detection Tools Ruining Writers? 38:00 – Shopify’s Hiring Policy & the Inevitable AI Shift 41:00 – Teaser: What AI Can’t Replace (Yet) -
In this AI marketing podcast episode, Dan and Travis Sanchez dive into the groundbreaking updates to ChatGPT’s 4.0 image generator and explore how it's changing the game for marketers, creatives, and business owners alike. They dissect what makes this release different, from its ability to handle complex text in images to real multimodal generation that finally delivers on the AI design promise. The brothers also discuss the practical limitations, the viral Studio Ghibli trend, and a powerful new mindset for marketers in the AI era. Plus, Dan shares insights from his Social Media Marketing World presentation and a viral post from Stephen Bartlett that every creative professional should hear.
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned Matt Wolfe’s AI image use cases video: https://www.youtube.com/watch?v=0ahIpX6H2Fw Google ImageFX - https://deepmind.google/technologies/imagefx/ Suno (AI music tool) - https://www.suno.ai/ Napkin (diagram creator) - https://napkin.io/ CapCut with AI tools - https://www.capcut.com/ Perplexity AI - https://www.perplexity.ai/ Grok (X’s AI tool) - https://x.ai/ Stephen Bartlett’s Viral LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7311296027062341633/Timestamps 00:13 – Why ChatGPT-4.0's image generator broke Dan's presentation deck 02:20 – First impressions and real-world design test results 04:00 – What’s new: real multimodal capability and image + text accuracy 07:00 – Dan’s attempt at a kids book using only ChatGPT 10:00 – Viral trend: Anime-style selfies and OpenAI's smart launch strategy 14:00 – Copyright controversy, design emulation, and creative disruption 21:00 – Practical use cases: from fashion previews to dental tourism 25:00 – GPT-4.0’s upgraded base model: surprisingly better than 4.5 28:00 – Takeaways from Social Media Marketing World: AI's growing footprint 33:00 – The “AI adoption staircase” for marketers: what to learn next 39:00 – Procter & Gamble study: Individuals with AI outperform entire teams 41:00 – Vibe Marketing: AI-driven productivity or creative burnout? 45:00 – Stephen Bartlett’s viral post and the danger of romanticizing your craft 50:00 – Why marketers must double down on human advantage + AI mastery -
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into the current state of AI video and the evolving landscape of AI-generated content. They explore the progress of AI-generated videos, the challenges that still exist, and how marketers should be thinking about these advancements. They also discuss Google's new image generation tool and its potential impact on marketing creatives, as well as the ethical concerns surrounding AI-generated job applications. Tune in for insights on how AI is reshaping marketing and how you can stay ahead of the curve.
My Favorite AI Tools: ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned: CapCut AI Video Generator - https://www.capcut.com/ai OpenAI’s Sora Video Model - https://openai.com/research/sora Google’s ImageFX (Imogen) - https://deepmind.google/technologies/imogen-3 MidJourney AI - https://www.midjourney.com/ Cursor AI Code Tool - https://cursor.sh/ Bubble No-Code Platform - https://bubble.io/ Sean Puri’s AI K-Shaped Economy Post - https://x.com/ShaanVP/status/1893008119342776803 HR AI LinkedIn Post: https://www.linkedin.com/posts/katiedolgin_authenticity-ai-writing-activity-7307790019505569793-XGv7/?utm_source=share&utm_medium=member_ios&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInATimestamps: 00:01 - Introduction and AI Video Discussion 00:43 - Testing AI Video Generators – CapCut, Sora, and more 02:30 - Why AI Video is Still Not Ready for Marketing 06:38 - The Rise of Google’s AI Image Generator (ImageFX) 09:55 - Why Google’s Image Tool is a Game Changer 14:24 - The Ethics of AI in Job Applications 20:06 - AI’s Role in Coding and the Risks of AI-Built Apps 30:31 - How AI is Reshaping Job Skills and the Economy 39:52 - Staying Ahead in AI Without Feeling Overwhelmed -
In this AI marketing podcast episode, Dan Sanchez shares how AI has transformed his podcast production workflow. He reveals how he automates pre-production, production, and post-production to turn a single episode into a high-value content waterfall—saving time and maximizing reach. From using custom GPTs for research and outlines to leveraging Zencastr for recording and editing, and finally automating content distribution with N8N, Dan walks you through his streamlined, AI-powered process. If you're a podcaster or content marketer, this episode will show you how to create more content with less effort using AI-driven automation.
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8n MyShowrunner.com/Timestamps 00:00 – How AI Has Changed Podcasting Forever 01:35 – Pre-Production: Custom GPTs & Automating Research 06:12 – Production: Why Dan Uses Zencastr for Everything 10:34 – Post-Production: Automating Show Notes, Titles & More 13:02 – Automating YouTube Uploads with N8N 18:45 – Automating Blog Posts & SEO with AI 21:28 – AI-Generated Social Media Posts & Scheduling 24:54 – The Future of AI-Driven Podcast Workflows -
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez cut through the AI news cycle to separate the help from the hype. They dive into the recent wave of sensational headlines around Chinese AI developments, questioning whether these advancements truly matter or are just media-driven distractions. The discussion also covers the rapidly evolving landscape of AI voice technology, highlighting the breakthrough performance of Sesame AI and its potential for transforming marketing, customer service, and lead generation. Finally, they explore OpenAI’s latest developer tools, which could change the game for automation and web-based AI research. Tune in to get the real scoop on what's worth paying attention to in AI.My Favorite AI Tools: ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtoolsResources Mentioned: Sesame AI (Voice AI Demo) - https://sesame.ai Runway ML (AI Video Generation) - https://runwayml.com Social Media Marketing World (AI Marketing Track) - https://danchez.com/world Michael Stelzner’s AI Explored Podcast - https://podcasts.apple.com/us/podcast/conversing-with-the-future-my-mind-blowing-experiment/id1740971373?i=1000698407762 Olga's LinkedIn post - https://www.linkedin.com/feed/update/urn:li:activity:7303766258078916608/Timestamps: 0:00 - Separating AI Help from AI Hype 1:09 - China’s AI Developments: Real Innovation or Just Media Noise? 6:01 - ChatGPT vs. Competitors: Who's Really Leading? 10:22 - Sesame AI: The Best AI Voice Model Yet? 15:09 - How AI Voice Could Transform Customer Service & Sales 20:49 - The Future of AI-Powered Lead Generation & CRM 27:46 - OpenAI’s New Dev Tools: What Marketers Need to Know 39:07 - AI Risk vs. Reward: A Useful Framework for Marketers 40:42 - Social Media Marketing World: AI Marketing Track Announcement
-
In this AI marketing podcast episode, Dan Sanchez and his brother, Travis Sanchez, break down the latest in AI marketing trends. They discuss the controversy around ChatGPT-4.5—whether it's a real upgrade or just hype—along with tips on how to personalize your ChatGPT experience for a more interactive and useful assistant. They also dive into deep research with AI, how marketers can leverage AI-driven insights for audience research, and even explore the emerging role of AI in job descriptions. Plus, don’t miss their take on the most impressive AI-generated ad they’ve seen yet!
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtoolsResources Mentioned Viral AI Video: https://x.com/PJaccetturo/status/1896983633921294773 Michael Stelzner & Social Media Examiner’s AI Business Society - https://www.socialmediaexaminer.com/ai/ Danchez’s Deep Research Toolkit - https://danchez.com/deep Grok AI by X (formerly Twitter) - https://grok.com David Goggins Motivation (Reference) - https://davidgoggins.com/Timestamps (00:01) - Intro: Separating AI hype from reality (00:15) - ChatGPT 4.5: Is it a major upgrade or overhyped? (01:39) - Personalizing ChatGPT for a better AI assistant (05:47) - AI personalities: Creating an assistant that matches your workflow (12:20) - ChatGPT’s Pro model: Is it worth the cost? (22:41) - The future of AI-generated applications and tools (27:56) - Deep research: AI-powered audience and competitor insights (35:08) - How many marketing jobs now require AI skills? (44:56) - AI-generated commercials: The future of ad creation? -
In this AI marketing podcast episode, Dan Sanchez shares his journey from marketing automation to AI-driven marketing. He discusses his early experiences at Sweet Fish Media, Element 451, and Social Media Examiner, and how he recognized AI as the future of marketing. Dan breaks down his 30-30-30 framework for mastering a subject, reveals his automated podcast production workflow, and explains his AI-assisted book-writing process. If you're a marketer looking to streamline workflows and harness AI for growth, this episode is packed with actionable insights.
My Favorite AI Tools:
ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtoolsResources Mentioned:
Social Media Examiner - https://www.socialmediaexaminer.com/ Sweet Fish Media - https://sweetfishmedia.com/ Element 451 - https://element451.com/ N8N (Automation Tool) - https://n8n.io/ Suno AI (Music AI Tool) - https://suno.ai/ Zencastr - https://zencastr.com/ Marketing Experiments (Flint McGlaughlin) - https://marketingexperiments.com/ Keap (Infusionsoft) - https://keap.com/Timestamps:
[00:00] - Intro: Dan Sanchez's background and marketing journey [02:00] - The "Ultimate Marketer" moment at Infusionsoft [05:30] - Podcasting, social media, and the Sweet Fish Media era [10:00] - The pivot to AI: Why Dan bet big on AI marketing [17:00] - The 30-30-30 framework: How to become an expert fast [24:00] - AI-powered podcast automation: The workflow breakdown [33:00] - Co-writing a book with AI: Process and best practices [41:00] - The five types of AI marketing and their impact [45:00] - The future of AI marketing: Trends and opportunities -
In this AI marketing podcast episode, Dan Sanchez and Travis break down a massive week of AI news, including the launch of ChatGPT 4.5, Claude 3.7, and Grok 3. They explore how ChatGPT 4.5 smooths out the rough edges of its predecessor, making content generation even more powerful for marketers. They also discuss the strategic battle between AI models and why OpenAI rushed to release 4.5 early to undercut Claude 3.7’s momentum.
The conversation dives into the importance of deep research for marketers, with Dan sharing a viral prompt that helps uncover the most frequently asked audience questions across forums and social media. They also discuss Amazon’s AI push with Claude integration, the growing concerns around AI privacy, and the rapid acceleration of AI development. If you’re a marketer looking to stay ahead of the game, this episode is packed with insights you won’t want to miss.
My Favorite AI Tools: ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtoolsResources Mentioned: Dan's viral LinkedIn post: https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7300918456713969664-CuJM?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA AI Riding a bike: https://www.youtube.com/watch?v=uEv4ZfOwCPA AI Business Society Community - https://danchez.com/societyTimestamps: 00:01 - Introduction and why this week’s AI news is huge 00:37 - ChatGPT 4.5 release: What’s new and why it’s a game-changer 03:28 - Why OpenAI called it 4.5 instead of 5.0 08:07 - The unexpected release of Claude 3.7 and OpenAI’s strategic counter-move 10:57 - Grok 3’s moment of fame and how it compares to ChatGPT 13:25 - Deep research in ChatGPT: Dan’s viral prompt for audience insights 19:32 - The case for upgrading to ChatGPT Pro for deep research 22:05 - Amazon’s AI expansion and Jeff Bezos’ full-time return 26:32 - Poll results: Are companies providing AI training? 32:23 - Why marketers need to double down on custom GPTs 40:43 - The acceleration of AI development: What’s next? -
In this AI marketing podcast episode, Dan Sanchez shares the results of a bold AI SEO experiment he conducted over the past year. After investing $500 in an AI-powered blogging tool, Dan set up multiple websites to test if fully automated AI content could drive traffic and revenue. The results? A mix of surprising insights, major pitfalls, and hard-earned lessons. Tune in as Dan breaks down what worked, what failed, and how AI should really be used for content creation in today’s SEO landscape.
Best AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtoolsResources Mentioned AppSumo - https://appsumo.com/ WP Autoblog (AI SEO Tool) - https://wpautoblog.com/ WPX Hosting - https://wpx.net/Timestamps 00:00 – The $500 AI SEO Experiment Begins 00:10 – The AI Tool: WP Autoblog & Setup Process 03:45 – The Content Strategy: Automated Mass Blogging 07:15 – The Problems with AI-Generated Content 10:30 – The Surprising SEO Outcome (It Worked… Kind of?) 13:50 – Why AI Content Didn’t Drive Real Traffic 16:10 – The Fatal Flaws of Fully Automated SEO 19:30 – What Actually Works? How to Use AI for Content the Right Way 22:00 – The Future of AI in SEO & Generative Engine Optimization (GEO) -
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez break down the biggest AI news of the week, including the launch of Grok 3, Microsoft’s supercomputer chips, and OpenAI’s roadmap for GPT-4.5 and GPT-5. They discuss how Grok 3 is competing with the best AI models, why Microsoft’s chip development matters for AI progress, and how OpenAI’s deep research tools are reshaping marketing strategies. Dan also shares a game-changing approach for using AI deep research to create high-impact lead magnets. If you’re a marketer looking to stay ahead of the AI curve, this episode is packed with insights you won’t want to miss.
My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtoolsResources Mentioned Grok 3 AI Model - https://grok.com/ OpenAI’s GPT-4.5 & GPT-5 Roadmap - https://x.com/sama/status/1889755723078443244 Perplexity AI - https://www.perplexity.ai/ Rand Fishkin’s Post on GEO - https://www.linkedin.com/posts/randfishkin_we-know-people-are-using-ai-tools-we-know-activity-7292630703035273216-jhy2/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA Social Media Marketing World 2025 - https://www.socialmediaexaminer.com/smmworld/Timestamps (00:36) – The AI race: How Grok 3 is making waves in the AI space (04:34) – Grok 3 vs. ChatGPT: Which AI model is winning? (08:25) – OpenAI’s GPT-4.5 update and what it means for marketers (14:42) – Google’s AI ecosystem: Is it catching up to OpenAI? (20:55) – Deep research in AI: The game-changing tool marketers should be using (24:59) – How to use AI deep research to create high-performing lead magnets (33:13) – Why AI adoption is still in its early stages (40:17) – The rise of GMO (Generative Machine Optimization) and why it matters (45:35) – Final thoughts: What marketers should be focusing on right now - Visa fler
