Avsnitt
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Meet Magnus Grimeland - the founder and CEO of Antler - a one BILLION dollar venture capital firm dedicated to investing in startups at the earliest stages.
As of today, Antler has invested in over 14 hundred companies, making it the largest day-zero investor in the world. And they have an audacious goal to invest in 6 thousand companies before 2030.
In this episode, you'll learn:
(0:00) Intro
(02:36) Why are people more important than ideas?
(06:04) Examples of iterating on ideas
(19:17) Hipster, Hacker, Hustler vs. Spike, Drive, Grit
(29:22) Can marketers be good founders
(34:39) Soft skills vs hard skills
(39:03) The role of marketing in zero-day investments
(46:07) What do experts get out of advising zero-day startups?
(53:45) Borrowing other people’s platforms
(1:00:54) The first marketing steps for any startup
(1:05:42) Building a brand
(1:15:27) Founder brand vs. building local networks
(1:22:03) How Antler gets referrals
(1:29:52) Why VC firms don’t use SEO
(1:37:33) How Antler decides who to invest in
(1:40:06) Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Magnus:
LinkedIn
Website
Where to find Tim:
LinkedIn
X
Website
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Referenced:
• Zalora
• Lion
• Basket of goods
• G&A
_______________
Ahrefs Podcast
Host: Tim Soulo
Podcast Producer: Michelle Lindner
Intro Storyboard: Michelle Lindner & Tim Soulo
Intro Video Lead: George Dolgikh
Intro Video Animations: Ilya Yakymchuck
Filmed at: @PoddsterSingapore
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What's the key to creating a viral marketing campaign? Meet Delbert Ty, CMO at Coffee Meets Bagel, a popular dating app that sets itself apart by courting only those interested in serious relationships.
Before joining CmB, Delbert worked as Head of Marketing at Circles.Life - a Singaporean telco - where he grew revenue to 9 figures in 5 years.
And even before that he worked at Procter & Gamble, where he was responsible for such well-known brands as Duracell, Tide & Pantene.
During his time at these companies Delbert has pulled off quite a few hilarious creative marketing campaigns.
Some of them failed, but others brought lots of new customers and tons of brand awareness.
In our interview, we discussed quite a few of Delbert's viral campaigns and tried to deconstruct what made them successful and how you could replicate that success.
In this episode:
(0:00) Intro
(02:17) Three biggest marketing campaigns
(06:44) Vandalizing a billboard
(11:10) Buying out telco contracts (failed)
(13:10) Coffee Meets Bagel tells users to leave
(16:30) "Free money" from a vending machine
(25:01) The cost (not in $$$) of viral campaigns
(30:10) Courage in viral marketing
(35:43) Setting objectives for viral campaigns
(41:13) Measuring the impact of viral campaigns
(47:20) When bad ideas are actually good ideas
(55:23) Structural elements of a viral campaign
(01:15:07) Physical vs digital creative marketing
(1:22:20) Split between creative marketing and other tasks
(1:24:01) Is viral marketing only for consumer brands?
(1:28:10) Why certain campaigns fail
(1:38:00) The difference between celebrity and brand
(1:47:25) Using AI for creative marketing
(01:51:42) Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Delbert:
LinkedIn
Website
Where to find Tim:
LinkedIn
X
Website
-------------------------
Referenced:
Coffee Meets Bagel @CoffeeMBagel
Circles.life @circleslifesg
Calm app @calm
Kanye Super Bowl ad
Coinbase Super Bowl ad
Old Spice @oldspice
Drake "God's Plan" music video
Lenny’s Podcast with Lulu Cheng Meservey
Lulu Cheng Meservey
Supermensch
Shep Gordon
Data is Beautiful subreddit
WePay/PayPal stunt
Dan Price/Gravity Payments wages
Coffeezilla: @Coffeezilla
Paris Hilton for SodaStream
_______________
Ahrefs Podcast
Host: Tim Soulo
Podcast Producer: Michelle Lindner
Intro Storyboard: Michelle Lindner & Tim Soulo
Intro Video Lead: George Dolgikh
Intro Video Animations: Ilya Yakymchuk
Filmed at: Poddster Studios (Singapore)
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Saknas det avsnitt?
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Early-stage marketing can be full of challenges, but what if there were a playbook to follow?
Meet Madhav Bhandari, first marketing hire at Hubstaff and one of the first marketers at Close.io, and Weflow, all of which he helped to cross $10M+ in ARR.
He's currently the CMO of Storylane, where he has helped grow their ARR by 250% in 2024 alone.
In other words, Madhav has pretty much mastered the art of scaling SaaS companies from $5M to $15M+ ARR.
Here's what you'll learn in this episode:
(00:00) Intro
(1:01) Early-stage marketing playbook
(12:25) Why Madhav only scales to $15M
(15:42) The average tenure for a CMO
(19:50) The ideal CEO/CMO fit
(26:46) Earning your CEO’s trust
(36:01) Employee advocacy as a marketing tool
(49:10) Easing friction by bringing community together (Demo Days)
(56:16) Creativity in community awards (Demo Dundies)(1:05:40) 10xing traffic in 6 months through demo-led SEO(
1:13:36) Hot take on backlinks
(1:15:41) Strategies for growing a brand
(1:24:08) Defining and codifying a brand
(1:31:20) When rebranding makes sense
(1:34:18) Founder brand vs company brand
(1:40:50) Is testing multiple tactics in a short period of time a good idea?
(1:45:17) The best channels for early stage founders
(1:47:47) Fixing burnout in marketing
(1:52:45) Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Madhav:
LinkedIn: (https://www.linkedin.com/in/madhavbhandari/)
Website: https://earlystagemarketing.com/
Where to find Tim:
LinkedIn: (https://www.linkedin.com/in/timsoulo/)
X: @timsoulo
Website: https://www.timsoulo.com/
-------------------------
Referenced:
• Salesforce: https://www.salesforce.com
• Canva: https://www.canva.com
• Notion: https://www.notion.so
• HubSpot: https://www.hubspot.com
• Slack: https://slack.com
• Ahrefs: https://ahrefs.com
• Hubstaff: https://hubstaff.com
• Close: https://close.com
• Weflow: https://www.getweflow.com
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How can you rise to unicorn status in an industry dominated by legacy players? Jon Stona, VP of Global Marketing at B2B global payments processor Airwallex shares his insights into growing the company from a coffee shop in Australia to a dominant player in the fintech space.
Today, Airwallex has a $5.6B valuation and handles $100B in processing volume. So, what's the marketing machine behind this financial challenger brand?
00:00 Intro
01:29 What is the marketing budget for a $5B company?
02:55 Sponsorships and the theory of economic value
10:48 Celebrity partnerships22:04 The mechanics of sports marketing
23:48 Bringing structure to a marketing team
26:53 The role of product marketing within a company
33:14 Transforming company culture
35:47 The difference between leadership and therapy
45:17 Building a sustainable brand
59:43 Measuring growth through branded search1:06:20 Are operating principles important for a company?
1:12:01 Differentiating yourself as a commodity
1:14:08 Building out PMM teams for different products
1:16:57 Allocating SEO budget
1:18:48 The usefulness of industry reports
1:26:11 How to use case studies in marketing
1:31:04 Getting your name in the press
1:34:33 Driving growth through industry events
1:41:17 Industry awards1:46:48 Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Jon:
LinkedIn: (https://www.linkedin.com/in/jstona/)
Website: https://www.airwallex.com/
Where to find Tim:
LinkedIn: (https://www.linkedin.com/in/timsoulo/)
X: @timsoulo
Website: https://www.timsoulo.com/
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Referenced:
McLaren: @mclaren
F1: @Formula1
Lando Norris: @LandoNorris
Shifted Perspectives: https://www.airwallex.com/airwallex-mclaren-racing-shifted-perspectives
Michael Murphy: https://en.wikipedia.org/wiki/Michael_Murphy_(sculptor)
Mere exposure effect (psychology): https://en.wikipedia.org/wiki/Mere-exposure_effect
Forrester: @forrester
Edgar, Dunn & Company: https://www.edgardunn.com/
Skift: @skiftnews
YouGov: https://www.yougov.com/
David Fallarme: (https://www.linkedin.com/in/dfallarme/)Stripe Sessions: https://www.youtube.com/playlist?list=PLcoWp8pBTM3CYTQho8i-a_lzx4cq7-ePh
Beyond Black Friday
eCommerce Champion Awards: https://www.airwallex.com/newsroom/amid-online-spending-resurgence-airwallex-unveils-inaugural-airwallex
Money20/20: https://www.money2020.com/Cloud 100 list: https://www.forbes.com/cloud100/list/
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Neil Patel, one of the most recognized names in digital marketing, pulls back the curtain on how he scaled his agency, NP Digital, to over $100 million in revenue. Neil shares his insights into building and managing a global agency, transitioning from small business clients to enterprise giants like LVMH, Panasonic, ESPN, and CNN, and the strategies he uses to reduce churn and maintain client relationships.In this episode, you'll learn: 00:00 Introduction01:12 How Neil makes his money06:35 Why Neil doesn't sell courses anymore15:04 How Neil scaled his agency21:14 Shifting from SMBs to large enterprises33:32 The mistake a lot of agencies make42:08 How to land big enterprise clients46:20 Customer acquisition strategies55:15 Relationship building for customer acquisition1:02:35 Taking the "Neil Patel" out of NP Digital1:05:00 Personal branding decisions1:10:54 Strategic vs tactical content1:14:05 The role of a team within a personal brand1:33:01 Neil's visibility and putting his face on "everything"1:44:35 Partnership ( @marketingschoolpod ) with Eric Siu ( @LevelingUpOfficial ) 1:50:34 How Ubersuggest is doing2:00:47 The time Neil spent $162K on clothes2:04:52 OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Neil:X: @neilpatelLinkedIn: (https://www.linkedin.com/in/neilkpatel/)Website: https://npdigital.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/-------------------------Referenced: • Gary Vaynerchuk (Gary Vee): garyvaynerchuk.com @garyvee • Tony Robbins: tonyrobbins.com @TonyRobbinsLive • LVMH: lvmh.com • Dentsu: dentsu.com • WPP: wpp.com • Publicis: publicisgroupe.com • ByteDance: bytedance.com • Nestlé: nestle.com • Panasonic: panasonic.com • Philips: philips.com • ESPN: espn.com • CNN: cnn.com • Salesforce: salesforce.com • Tai Lopez: tailopez.com @tailopez • Sam Oh: @AhrefsCom
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How do you transform a brand into a household name, especially when that brand has a lot of regulatory restrictions? Steven Kalifowitz is doing just that right now with @CryptoComOfficial . When he came on board as the Crypto.com CMO in 2020, he brought years of experience as an Emmy-winning production manager for HBO and lessons from being a Director of Brand Strategy for Twitter. Along with discussing his strategy for transforming Crypto.com into a household name, Steven and Tim also discussed: 00:00 Intro01:29 Managing million-dollar marketing budgets05:58 The importance of continued awareness for established brands13:05 Understanding and nurturing casual vs heavy customers19:02 Buying the Crypto.com name21:24 Becoming CMO of Crypto.com 24:58 Are brand strategy blueprints necessary? 34:44 Marketing a brand vs a commodity53:57 Using live sports as a marketing tool56:29 Are competitor pages useful? 58:56 How the Crypto.com marketing team is structured1:05:42 What does Steven do as CMO of Crypto.com?1:10:43 Leadership and management skills1:18:48 Advertising at the Sphere and getting around advertising restrictions1:26:35 Sports partnerships1:33:45 Celebrity brand films1:41:54 Are NFTs dead? 1:45:53 OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Steven:LinkedIn: https://www.linkedin.com/in/skalifowitz/X: @skalifowitzWhere to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/ _________________________________________________Referenced in this episode: Byron Sharp - How Brands Grow: https://brandgenetics.com/human-thinking/how-brands-grow-speed-summary/CPG/FMCG: https://cdp.com/glossary/cpg-marketing/https://www.investopedia.com/terms/f/fastmoving-consumer-goods-fmcg.aspFortune Favors the Brave ft. Matt Damon: https://youtu.be/9hBC5TVdYT8?si=qrj6nOB-VDY1yY5WDavid Oglivy: https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)Andy Gove - High Output Management: https://en.wikipedia.org/wiki/High_Output_ManagementPatrick Lencioni - Five Dysfunctions of a Team: https://www.tablegroup.com/topics-and-resources/teamwork-5-dysfunctions/Dale Carnegie - How to Win Friends and Influence People: https://en.wikipedia.org/wiki/How_to_Win_Friends_and_Influence_PeopleAndy Gove - Only the Paranoid Survive: https://www.goodreads.com/book/show/66863.Only_the_Paranoid_Survive Inevitable ft. Eminem: https://x.com/Eminem/status/1783859123614052845The Moment of Truth ft. Lebron James: https://youtu.be/xynQFsPBE3w?si=5Xxr_Q3qacsR6BpV
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When Fery Kaszoni first ventured into the world of SEO, he had no idea that 10 years later, he would be the CEO of a thriving digital PR agency on track to make £10M per year.
Fery's success is largely driven by his personal brand, and his fun, goofy spoofs of popular songs have become a hit in the SEO community.
But it wasn't always that way. Fery shares his ups and downs as an agency owner, what he wishes he could have done differently, and how others can replicate his success.
00:00 Intro
00:59 Fery's background as a developer
04:00 First steps into the SEO industry
11:22 Finding the passion to create an agency
15:31 Shifting to digital PR
18:19 How to scale an agency to 8 figures
27:18 Success without eating your own dog food
30:13 The true ROI of sponsorships
37:49 Fery's competitive advantage
43:49 Finding and onboarding solid employees
50:38 Expansion and team structure
52:46 Fery's role at Search Intelligence
54:46 The value in creating viral videos
58:55 Balancing humor and seriousness
01:01:45 Four day work weeks
01:08:38 Are social media and brand building the future of SEO?
01:11:43 Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Fery:
LinkedIn: https://www.linkedin.com/in/ferenczkaszoni/
Website: https://search-intelligence.co.uk/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
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Is it actually possible to make AI content in one go with minimal human involvement that is as good as what a human can produce? Zac Harris, former Head of Demand Gen and SEO at Copy.ai and founder of Rankd., thinks so. But Zac does have a caveat: the input you give AI has to be far better than what your average marketer or writer tends to provide. Ever the AI skeptic, Tim Soulo sat down with Zac recently to discuss his workflows, how he scaled Copy.ai to 1M visits per month through free tools, and more. 00:00 Intro1:40 Success with AI tools16:02 The effect of mass-deleting content20:04 Copy.ai’s content strategy29:43 Where to find quality freelancers34:12 Using feedback to create custom AI workflows and content40:14 Marketing attribution, Markov chains, re-activations, and expansions56:18 Leveraging influencer marketing for brand visibility1:03:59 Link building tactics 01:13:12 The impact of mentorship1:18:20 Why Zac left Copy.ai to build his new agency1:38:17 Why teaching people how to use AI is important1:39:50 AI vs human output competition1:44:55 Building workflows for AI1:55:04 OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Zac:LinkedIn: https://www.linkedin.com/in/zacharris36/Website: https://www.gorankd.com/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/
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Bryan Harris first became known for Videofruit, his industry leading blog and online course business. But these days, he has shifted focus to his new business Growth Tools and scaling 1:1 coaching.
A master at organization, leadership, and customer generation, Bryan shared tons of gold nuggets during this episode of Ahrefs Podcast, including:
00:00 Introduction
01:02 Shifting from courses to coaching
06:30 Ascension ladder vs descension ladder
15:31 A cautionary tale about sharing revenue
17:45 Free tools as a growth strategy
19:41 How to scale non-commodities
23:45 Finding the right CEO-marketing director fit
31:07 How Growth Tools structures its marketing department
37:40 BOPA (Borrowing other people’s audiences)
42:22 Causes of stress and complexity in marketing
45:28 Guilt by association
48:30 Choosing what to promote
58:34 The key to generating customers
1:07:15 The right way to “Figure it out”
1:11:34 Bryan’s ChatGPT history
1:14:36 Outro
We hope you enjoy our first in-person episode of Ahrefs Podcast!
As always, be sure to like and subscribe (and tell a friend).
Where to find Bryan:
X: @Harris_Bryan
Website: growthtools.com/ahrefs
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
_______________________________________________
Referenced in the episode:
Ryan Deiss: https://www.ryandeiss.com/
Russell Brunson (Dotcom Secrets): https://dotcomsecrets.com/getdcsfree-1
Nathan Berry: https://nathanbarry.com/
Brennan Dunn: https://doubleyourfreelancing.com/
John Lee Dumas: https://www.eofire.com/
Pat Flynn: https://patflynn.com/
Glenn Hill (Connection Codes): https://www.connectioncodes.co/
Jim Collins (Good to Great): https://www.jimcollins.com/index.html
One Minute Manager: https://www.amazon.com/The-New-One-Minute-Manager/dp/8195246893/
Seth Godin (Purple Cow): https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X
Noah Kagan: https://noahkagan.com/
Rich Dad Poor Dad (Robert Kiyosaki): https://www.richdad.com/
Supermensch: https://www.amazon.com/They-Call-Supermensch-Backstage-RocknRoll/dp/0062355953
Figure it out: https://www.youtube.com/watch?v=CPa3E8yis0I
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John O'Nolan worked as the Deputy Head of UX for WordPress for several years before he got fed up with the direction it was taking. He decided to launch a non-profit, open source platform called Ghost in 2013, and the response was overwhelmingly positive. With so much to unpack, there was a lot to discuss, including: 01:25 What it’s like to work for Wordpress5:25 Launching a Wordpress competitor10:37 Using non-profit and open source to create interest12:06 Why Ghost is better than Wordpress20:33 Using Recommendations and Web Mentions 30:01 Passive ways of acquiring an audience39:40 How Ghost is different than Medium45:16 The problem with Quora (and Medium) 53:06 Ghost’s major competitors and customer base58:04 Ghost’s priorities for publishers1:03:09 Journalists vs creators1:08:56 The Fediverse/Activity Pub 1:31:21 The Fediverse vs media companies1:37:07 How to become a top publisher1:44:12 Marketing Ghost1:47:33 Why a personal brand isn’t everything1:53:04 Will Ghost ever go “for profit”? We hope you enjoy our first in-person episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find John:X: @JohnONolanLinkedIn: https://www.linkedin.com/in/johnonolan/Website: https://john.onolan.org/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/_______________________________________________Referenced in the episode: Space campaign: https://space.paddle.com/Anthony Kenneda: https://www.linkedin.com/in/akennada/Goldenhour: https://www.goldenhour.net/Adam Robinson: https://www.linkedin.com/in/retentionadam/Marketing Against the Grain:Resources: Fediverse/Activity Pub: https://en.wikipedia.org/wiki/FediverseEv Williams: https://en.wikipedia.org/wiki/Evan_Williams_(Internet_entrepreneur)MKBHD: https://www.youtube.com/user/marquesbrownlee
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What is it like to have the freedom to create marketing campaigns that are so crazy, they're LITERALLY out of this world? Let's find out!
Andrew Davies, CMO of SaaS payment infrastructure provider Paddle, joins Ahrefs Podcast to discuss everything from their high production value video campaigns to the crossover between customer engagement and marketing to why you're probably using your blog section wrong.
If you're ready for a more advanced masterclass in marketing, you won't want to miss this discussion!
In this episode, we cover:
Creating compelling brand stories Educating customers on your product offering Bringing customers into your marketing How you should be using your blog SEO vs paid media Creating out of this world creatives Content distribution game changers Upping your video production game Leveraging events for community buildingEmpowering teams to go on camera What is Account Based Marketing (ABM) Community empowerment as a marketing tool Inspirational marketers_________________________________________________
If you enjoyed this episode, please subscribe!
Where to find Andrew:
X: https://x.com/andjdavies
LinkedIn: https://www.linkedin.com/in/andjdavies/
Website: https://www.paddle.com/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
________________________________________________
Referenced in the episode:
Space campaign: https://space.paddle.com/
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What happens when an SEO tool can't compete in SEO?
That's what happened in the early days of Surfer, an AI-powered content marketing platform. Surfer's Head of Marketing, Tomasz Niezgoda, joins the Ahrefs Podcast to explain exactly which strategies helped the company catapult to the 24th fastest-growing company in Europe and the #1 fastest-growing company in Poland.
In this episode, you'll learn:
- How to excel at product marketing
- Why Surfer does 1:1 onboarding calls (with EVERY client)
- Tracking customer responses to onboarding
- The benefit of educational videos- Where you should be distributing your webinars
- What the brand got out of redisigning their homepage
- Should you create a brand bible?
- Why SaaS certifications are valuable to clients and companies
- The secret to making your AI content actually good
_________________________________________________
If you enjoyed this episode, please subscribe!Where to find Tomasz:
LinkedIn: https://www.linkedin.com/in/niezgoda-tomasz/
Website: https://surferseo.com/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
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Ready for a Masterclass in SEO and content creation? Today's guest is Glen Allsopp, founder of Detailed.com, the SEO Blueprint course, and gaps.com.
Glen is an absolute beast when it comes to his content output, and his thorough data studies are shared widely in and out of the SEO world when he publishes them. He also does $40 website audits that sell out immediately when they're open to the public.
Glen, who is notoriously private, doesn't normally do podcasts and he never speaks at conferences. That's why this episode of Ahrefs Podcast is audio only.
But one thing Glen isn't shy about is sharing his vast SEO and business wisdom with the world. In this episode, you'll learn:
(0:00) Intro
(01:45) Maintaining Privacy
(8:49) How does Glen make money
(10:41) What he focuses on
(17:03) What his team looks like
(23:47) Not scaling his agency
(28:01) What he gets out of his $40 audits
(34:29) Creating the Detailed SEO extension
(39:47) What to pay workers
(42:10) The evolution of Detailed
(47:12) Detailed research
(54:12) Promoting Detailed content
(1:00:10) How Glen approaches ideas
(1:06:07) iPhone link building
(1:10:17) Building relationships
(1:15:00) Super pixels
(1:26:10) How Glen stays organized
(1:31:25) The current state of SEO
(1:42:56) Gaps
(1:50:30) Who Glen looks up to
(1:52:56) Media companies
_________________________________________________
If you enjoyed this episode, please subscribe!
Where to find Glen:
X: https://x.com/ViperChill
LinkedIn: https://www.linkedin.com/in/glen-allsopp-63084025/
Website: https://detailed.com/
SEO Blueprint: https://seoblueprint.com/
Gaps: https://gaps.com/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
________________________________________________
Referenced in the episode:
$40 website audits: https://detailed.com/audit/Blog Tyrant: https://www.blogtyrant.com/SEO META in 1 Click: https://chromewebstore.google.com/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhcBloggerJet: https://bloggerjet.com/Copyblogger: https://copyblogger.com/ProBlogger: https://problogger.com/Darren Rowse: https://darrenrowse.com/How 16 Companies are Dominating the World’s Google Search Results (2024 Edition): https://detailed.com/google-control/TechRadar: https://www.techradar.com/pro/could-google-be-using-reddit-to-revive-an-ancient-failed-project-60000-redditors-may-well-be-mturking-for-google-answers-20TechCrunch: https://techcrunch.com/2024/03/05/amazons-new-rufus-chatbot-isnt-bad-but-it-isnt-great-either/Mark Rofe (@iamrofe): https://x.com/iamrofeSiege Media: https://www.siegemedia.com/ Ross Hudgens: https://x.com/RossHudgensPomodoro technique: https://en.wikipedia.org/wiki/Pomodoro_TechniqueSeeking Alpha: https://seekingalpha.com/Retro Dodo: https://retrododo.com/Brian Morrissey: https://x.com/bmorrisseyThe Rebooting: https://www.therebooting.com/Neil Vogel: https://www.linkedin.com/in/neilvogel/Joshua Hardwick: https://x.com/joshuachardwick
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How do you take a company from pre-launch to millions in ARR through marketing? Andus Purde, founder of Outfunnel, a sales and marketing workflow platform, has done it twice. Andrus shares his insights on how he took sales CRM and pipeline management software Pipedrive from 0 to 70K paying customers in just a few years and what he did to repeat his success with his new venture. As well spilling which specific tactics worked for him, he also shares whether he thinks they would still work in 2024 and where he thinks the future of marketing is heading.In this episode, you'll learn: (O:00) Intro(06:03) Joining Pipedrive (11:20) Launching on AppSumo as a marketing tactic(17:03) Early marketing strategies at Pipedrive(24:00) When should companies start investing in SEO? (27:55) Experience vs confidence(29:57) Are marketing titles important? (36:56) Growth strategies as Pipedrive expanded(39:28) Emerging platforms for marketers and developers(43:59) Software review platforms as a marketing strategy(49:03) Creative marketing and taking risks(54:11) Marketing analytics and attribution(1:02:09) Does creativity in marketing decrease with scale?(1:07:14) What does Outfunnel do? (1:21:25) Ideas are worthless. It's the team that matters._________________________________________________If you enjoyed this episode, please subscribe!Where to find Andrus:X: https://x.com/andruspurdeLinkedIn: https://www.linkedin.com/in/andruspurde/Website: https://purde.net/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/________________________________________________Referenced in the episode: Outfunnel: https://outfunnel.com/Purde.netKair Käsper: https://www.linkedin.com/in/kair/Klaus: https://www.klausapp.com/Zendesk: https://www.zendesk.comKlaus acquisition: https://www.klausapp.com/blog/a-message-from-the-founders/Pipedrive: https://www.pipedrive.com/Skype: https://www.skype.com/Google Chrome Web Store: https://chromewebstore.google.com/Capterra: https://www.capterra.com/TrustRadius: https://www.trustradius.com/G2: https://www.g2.com/Appsumo: https://appsumo.com/Product Hunt: https://www.producthunt.com/HubSpot: https://www.hubspot.com/Convertkit: https://convertkit.com/Mailchimp: https://mailchimp.com/Little Red Book of Gambling Wisdom: https://www.amazon.com/Little-Book-Gambling-Wisdom-Books/dp/1616083921
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If you're trying to grow your brand, you might be majorly missing out if you haven't looked into digital PR.
In this episode, Alex Nigmatulin, co-founder of PRNEWS.io shares what people get wrong with digital PR and how you can use it to your advantage.
Rather than bringing up vague concepts, Alex drills in on specific examples of how his clients have managed to drum up significant interest (including TV coverage!) through simple, effective strategies.
You'll learn:
(0:00) Intro(1:46) Sponsored content vs buying links(4:39) The cost of sponsored placements(6:33) Avoiding Google penalties(9:53) How AI has affected digital PR(12:32) Creating newsworthy stories(16:49) Finding websites for sponsored placements(21:03) How PRNEWS.io stays fresh(26:01) How links work with sponsored placements(30:03) Do sponsored links move the needle(34:16) Tracking sponsored content results(38:00) The REAL purpose of press releases(47:11) Additional PRNEWS.io services(50:00) Creating your own news(53:14) How Ahrefs could use PRNEWS.io(1:03:03) Where PRNEWS.io is heading(1:09:32) How does PRNEWS.io market itself_________________________________________________If you enjoyed this episode, please subscribe!Where to find Alex Nigmatulin:LinkedIn: https://www.linkedin.com/in/nigmatulin/Website: https://www.aleydasolis.com/enWhere to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/________________________________________________Referenced in the episode: B2Blogger : https://b2blogger.com/Ann Smarty: https://www.seosmarty.com/iForum (Ukrainian conference): https://2023.iforum.ua/en/Ryan Holiday: https://ryanholiday.netTrust Me, I'm Lying: https://ryanholiday.net/trust-me-im-lying-confessions-of-a-media-manipulator/Muck Rack: https://muckrack.comRoxhill Media: https://roxhillmedia.com/
Ahrefs Evolve: https://ahrefs.com/events/evolve2024-singapore
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What are the SEO experts focusing on right now? @CrawlingMondaysbyAleyda is one of the most analytical, intuitive SEO specialists out there today. She’s the founder of Orainti, a world-leading boutique SEO consultancy, and has one of the biggest audiences in this space. If you want to know what SEO tactics are actually worth your time, Aleyda is the person to ask. We talked about what SEO tests she’s been running with her clients, what people get wrong about backlinking, how to harness AI effectively, and so much more. There is something for everyone in this conversation!(0:00) Intro(1:26) How Aleyda runs her SEO consultancy (7:07) How Aleyda manages her SEO clients(10:15) What does Aleyda test with her clients?(13:48) What tools can you use for SEO testing?(18:24) What SEO tests should well established companies be doing?(21:53) SEO strategies for startups (25:50) How to execute SEO without damaging other areas of the company (28:41) How to use backlinking effectively (36:18) How to actually use AI to your advantage(44:16) How to improve the FAQs on your website using AI(49:20) How to use AI without Google flagging you(52:30) How Google indexes content(54:45) What is an optmised page?(57:45) The need to be different (don't be lazy!)(1:03:49) Sites Aleyda recommends(1:06:37) Personal branding and community buildingIf you enjoyed this episode, please subscribe!Where to find Aleyda Solis:LinkedIn: https://www.linkedin.com/in/aleydaX: @aleydaWebsite: https://www.aleydasolis.com/enWhere to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/
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So you want to build a community around your business. What’s the secret to doing this effectively in 2024?Whether you're using social media, email marketing, SEO, or online spaces, there is an art to nurturing a self-sustaining community. And if you crack the code, this is a great opportunity to add more profit to your business. Today we’re breaking down exactly how to do this with help from SEO and community building expert Gael Breton.Co-Founder of Authority Hacker, Gael has worked for the likes of Macy's, Expedia and 99 Designs helping them to make their websites more profitable. He brings plenty of actionable knowledge to the table in today’s masterclass.0:00 – Intro1:27 – The state of the SEO community5:17 – Community as a product vs community as an add on 7:00 – Passive vs active content consumption 7:38 – Community recommendations for SEO and marketing8:33 – How search intent is changing on Google10:30 – Effective methods for charging for courses 16:19 – Using affiliates to promote your services 16:45 – The changing landscape of content23:22 – How to engage with your community24:54 – Giving credit to your community 26:37 – The importance of using your own product 29:11 – The Google updates you need to know31:51 – Google is rewarding forums32:23 – Who is beating current Google trends?34:02 – Spam problems on Google35:56 – What websites are suffering?38:15 – Get background info for your website38:48 – Does Google punish those who don’t deserve it?41:52 – How to understand topical authority 46:27 – Quick tricks to improve your SEO ranking 52:38 – Prioritise your website’s mobile version54:41 – What tools help with SEO?57:01 – Don’t look for tricks, focus on your business modelWhere to find Gael Breton:LinkedIn: https://www.linkedin.com/in/gael-breton-78305118X: @GaelBretonWebsite: https://www.authorityhacker.com/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/
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What does it take to build a successful company to $600K as an indie hacker? Jon Yongfook Cockle says successful founders need to have resiliance. Jon Yongfook would know. In addition to attempting the well-known Indie Hackers challenge 12 Startups in 12 Months, he also went through 20-30 failed projects before striking the right product-market fit with Bannerbear, an image generation software. In this episode of Ahrefs Podcast, Jon Yongfook lays out:(0:00) Introduction(01:33) The state of the Indie Hackers community(03:19) Doing the 12 startups in 12 months challenge(09:24) Coming up with the idea for Bannerbear(14:06) Bannerbear design(17:02) Marketing week/coding week(19:44) Building in public(30:48) The current Bannerbear marketing strategy(34:18) Building free tools(41:04) Creating vs and alternatives pages(45:24) Modern growth hacking(48:53) Building and using ChatGPT wrappers(55:03) Using AI in marketing(56:37) Posting spicy takes on TwitterWhere to find Jon Yongfook: X: https://x.com/yongfookWebsite: https://www.yongfook.com/Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/X: https://x.com/timsouloWebsite: https://www.timsoulo.com/Referenced: Bannerbear: https://www.bannerbear.com/Indie Hackers: https://www.indiehackers.com/Pieter Levels: https://x.com/levelsioDanny Postma: https://x.com/dannypostmaaAhrefs Backlink Checker: https://ahrefs.com/backlink-checker
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JH Scherck is a growth consultant known for his expertise in developing effective content strategies for SaaS companies. He previously worked for companies like WP Engine and Docsend before striking out on his own with his SEO and content strategy agency, Growth Plays. JH is a wealth of knowledge about B2B marketing strategies, audience development, and SEO. Check out the full podcast to learn more about: (00:00) Introduction(01:47) Early career mistakes(11:34) Why targeting zero-volume keywords makes zero sense(15:54) How to market a product with no search demand(20:08) Owned vs earned media(26:46) Brand vs personal brand for social media(37:25) What is a community and how do you build one? (42:58) Why should you attend industry events? (51:07) Facilitating connections at events(55:39) When is marketing attribution useful?(01:11:31) Why AI will encourage uniqueness in marketingWhere to find JH: LinkedIn: https://www.linkedin.com/in/jhtscherck/X: https://x.com/JHTScherckWebsite: https://growthplays.com/Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/X: https://x.com/timsouloWebsite: https://www.timsoulo.com/Referenced: Docsend: https://www.docsend.com/WP Engine: https://wpengine.com/Salesforce: Marc Benioff: https://x.com/benioffDrift: https://www.drift.com/Dave Gerhardt: https://www.linkedin.com/in/davegerhardt/Alex Poulos: https://www.linkedin.com/in/poulos/MozCon: https://moz.com/mozconRand Fishkin: https://www.linkedin.com/in/randfishkin/Sparktoro article (Provable Marketing Attribution Is a Boondoggle): https://sparktoro.com/blog/provable-marketing-attribution-is-a-boondoggle-trust-your-gut-instead/Orbit: https://orbit.love/Orbit model of community: https://orbit.love/modelOlivier Pomel (CEO of DataDog): https://www.linkedin.com/in/olivierpomel/Mattermark: https://mattermark.com/Danielle Morill: https://www.linkedin.com/in/daniellemorrill/Patrick Stox: https://www.linkedin.com/in/patrickstox/https://x.com/patrickstoxJoshua Hardwick: https://x.com/JoshuaCHardwickRyan Law: https://www.linkedin.com/in/thinkingslow/https://x.com/thinking_slowJason Cohen (WP Engine): https://x.com/asmartbearRoss Hudgens: https://www.linkedin.com/in/rosshudgens/Wil Reynolds: https://www.linkedin.com/in/wilreynolds/Hubspot: https://www.hubspot.com/PubCon: https://www.pubcon.com/Dmitry Gerasymenko: https://x.com/botsbreeder
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Guillaume Moubeche is the dynamic and energetic co-founder and CEO of Lempire, a suite of SaaS tools for marketers, developers, sales teams, and designers. Guillaume launched his company in 2018 and just 3.5 years later, it was already valued at $150M. In this episode, we dig into the tactics he used to catapult his company into $20M ARR in such a short time. In this episode, we cover: (00:00) Introduction(04:13) The Myth of Product-Led Growth(10:08) Customer Acquisition and Inbound vs Outbound(20:06) How Trust Fuels Growth(23:50) Challenges to Community Building(30:32) Writing the $150M Secret(35:51) Turning down venture capitalist money for publicity(43:41) Current Lemlist Marketing Tactics(45:59) Getting Banned from LinkedIn(49:55) Why Marketing Attribution and Branded Traffic Are BS(1:01:00) The Secret to Making Great Hires(1:07:29) Mentorship and NetworkingWhere to find Guillaume: LinkedIn: https://www.linkedin.com/in/profit-led-growth/Website: https://www.lempire.com/Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/X: https://x.com/timsouloWebsite: https://www.timsoulo.com/
- Visa fler
