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Featuring: Zack Rosenberg, Qortex
In episode 156, I sit down with Zack Rosenberg, founder and CEO of Cortex, a video intelligence company decoding the connection between what people watch and what they actually buy.
We get into how Zack discovered that buying intent shows up in the content people watch long before it ever reaches a search bar, why nearly 90% of video content is miscategorized, and why he's betting on "data-supported" creative over blind data-driven formulas. We also talk about what AI means for ad production costs, the future of agency workforces, and why smaller shops now have a real shot at business that used to belong exclusively to the hold-cos.
If you've ever wondered whether your audience is telling you something your gut instincts haven't caught up to yet, this conversation will change how you think about targeting, creative, and where your next best client might already be looking.
Key Bytes
• Nike ads perform four times better in cooking content than in basketball content — proof that buying intent rarely follows the obvious audience.
• Nearly 90% of video content is miscategorized, which means most "data-driven" targeting is built on garbage.
• Buying intent starts long before the search bar — inspiration comes from the content people watch, not what they type into Google.
• AI can be random, but it can't be creative — data should inform the work, not replace it.
• The industry's obsession with "data-driven" thinking should give way to "data-supported" thinking, where human hunches still lead.
• Cheaper AI-driven production doesn't shrink agency costs to zero — human costs are capped, but AI costs scale with every single use.
• Smaller, nimble agencies now have a real shot at winning business that used to be locked up by the big hold-cos.
• Relationships built through community outlast any single job or client.
Chapters
00:00 Intro and welcome to Zack Rosenberg
01:46 The origin story of Cortex and the Nike-in-cooking-content discovery
03:46 Who Cortex actually serves: data teams, brands, and agencies
04:41 From small sports leagues to solving the mis-categorization problem
06:58 Why buying intent starts long before the search bar
08:41 Broad reach vs. micro-targeted creative, and AI-generated ad variations
10:52 Data-driven vs. data-supported, and why identical ads keep winning
16:20 What AI means for creative costs, agency workforce, and hold-cos
22:08 Building the Montclair Media Group community
27:08 Rapid-fire questions and closing thoughts
Zack Rosenberg is the Founder & CEO of Qortex, an advanced video intelligence company helping brands identify intent based on what people watch. Qortex analyzes millions of videos to uncover real-time signals that connect content consumption to purchase behavior—powering smarter planning, activation, and performance across digital media.
A lifelong entrepreneur from a family of founders, Zack is passionate about building enduring companies and shifting the advertising industry from audience assumptions to content intelligence. He also co-founded Montclair Media Group, a fast-growing community for marketers and founders in New Jersey.
Contact Zack on LinkedIn or on their website.
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Featuring: Jessica Rhodes, Interview Connections
In episode 155, I sit down with Jessica Rhodes, founder of Interview Connections and the entrepreneur who launched the world's first podcast booking agency back in 2013—long before podcast guesting was on anyone's radar.
Jessica shares how a door-to-door canvassing job and a virtual assistant gig for her dad turned into a company that's booked more than 50,000 interviews for over a thousand coaches and business owners. We get into her recent return to the CEO seat, why she eliminated the sales role entirely, and the uncomfortable truth that not everything in your agency needs to be scalable.
For agency owners, this one is a practical look at guesting as a growth channel: how to pitch without sounding like AI spam, why being a guest beats launching your own show (at first), and how to turn a single interview into referrals, repurposed content, and the occasional short-cycle six-figure client.
Key Bytes
• The best pitches aren't scalable—AI blasts fill spots but burn bridges with the hosts worth knowing.
• Podcast guesting moves buyers past price-comparison paralysis by letting them hear your story and personality.
• Nobody else has your story, your values, or your personality—that's what makes you a category of one.
• Be a guest for a few months before launching your own show; they're two different strategies with different payoffs.
• The shortest sales cycle comes from listeners who show up already ready to hand over their money.
• Not everything has to be scalable—know your goal and your timeline before you optimize for growth.
• Get outside your own industry, and you'll be the only marketing agency on that HVAC or manufacturing podcast.
• People hire agencies they're referred to, and podcast hosts make powerful referral partners.
Chapters
00:00 Meet Jessica Rhodes and the first podcast booking agency
00:54 Right place, right time: from stay-at-home mom to founder
05:11 Stepping back into the CEO seat after eight years
07:34 Why she eliminated the sales role (and why not everything scales)
09:40 What makes a great podcast guest in the age of AI pitching
11:56 Turning guesting into education, authority, and new business
15:27 Own show vs. guesting: which to start with and why
19:32 Keeping a podcast fresh 12 years in
23:22 A final guesting strategy for agency owners
25:06 Rapid fire: ChatGPT, thriller novels, and "follow the money"
Jessica Rhodes founded Interview Connections, the world’s first and leading podcast booking agency in 2013, back when no other agencies like it existed. Since its founding, Interview Connections has booked over 50,000 podcast interviews for over 1000 coaches! Jessica is passionate about helping coaches who feel like the best-kept secret grow their business online through genuine, human-to-human connection. The podcast interviews Jessica and her team have booked have helped their clients generate millions of dollars in sales, sell thousands of books, and transform countless lives.
Contact Jessica on LinkedIn or on their website.
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Saknas det avsnitt?
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Featuring: Mike Bodkin, Talent Scout
In episode 154, I sit down with Mike Bodkin, former co-founder of the full-service digital agency Giant Propeller and now co-founder of Talent Scout, a niche recruiting firm placing full-time remote senior marketing, creative, and operations talent across Latin America.
Mike walks me through nearly a decade running Giant Propeller — the doubling years, the partnership friction that eventually led to a buyout, and the acquisition that landed in his lap and pulled him onto a corporate executive team. We get honest about what a real exit feels like, why post-acquisition integration is never a clean puzzle piece, and the lessons he'd carry into any future partnership.
Then we dig into the near-shore talent model he built out of necessity and now offers to other agencies: why time-zone alignment changed everything, why he hires virtual specialists instead of VAs, and how AI-fluent talent is reshaping who actually gets hired. If you're thinking about your team, your exit, or both, this one's worth the listen.
Key Bytes
• If there's smoke, there's probably fire — Mike let partnership friction drag on far longer than it should have.
• Once you stop doubling revenue, stagnation can quietly turn a great partnership into a tense one.
• Most agencies aren't sellable, so the ones that exit usually built something worth buying on purpose.
• Post-acquisition integration is never a perfect puzzle piece, and expecting friction is half the battle.
• Networking isn't soft — a single relationship is what put Mike's entire exit in motion.
• Time-zone alignment, not just cost savings, is what makes distributed teams actually feel cohesive.
• Mike places virtual specialists, not VAs — senior people fully embedded into the agency like W-2 employees.
• The most valuable hire isn't AI, it's the specialist who knows how to use AI to enhance real craft.
Chapters
00:00 From blockbuster films to founding Giant Propeller
01:10 Becoming a full-service agency by saying yes
06:30 Partnership friction and the structured buyout
10:26 Hindsight lessons on choosing the right partner
12:14 What film production taught him about running teams
15:10 The exit that landed in his lap
17:44 The messy reality of post-acquisition integration
21:20 Discovering the Latin American talent model
26:00 Why he hires specialists, not VAs
27:25 AI-fluent talent and who actually gets hired now
34:59 Rapid-fire questions and closing thoughts
Mike Bodkin is a former agency co-founder and operator who built and successfully exited Giant Propeller, a full-service digital marketing agency, after nearly a decade of growth. His journey included navigating a partner split and closing a last-minute acquisition just days before payroll would not have cleared — a defining moment in his entrepreneurial career.
Prior to agency ownership, Mike worked in film production on major studio projects, developing a unique blend of creative vision and operational discipline that would later shape his approach to building and scaling an agency.
Today, Mike is the co-founder of Talent Scout, a hyper-niche recruiting company focused on placing full-time, remote senior marketing, creative, and operations professionals in Latin America. He helps agencies rethink team structure by prioritizing high-quality talent, meaningful cost savings, and timezone alignment — ensuring distributed teams still feel integrated and collaborative.
Learn more about Mike and Talent Scout on their website.
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Featuring: Juliana Marulanda, Scaletime
In episode 153, I sit down with Juliana Marulanda, founder of ScaleTime, who's helped over 1,000 agencies turn themselves into lean, profitable businesses that don't depend on the owner being in every room.
We get into what "scale" actually means once you strip away the buzzword — her SCALE framework for seeing what's happening, building a baseline, amplifying with systems and AI, leading and delegating, and designing an exit on your own terms. Juliana shares why so many agencies stall at the same revenue marks, why managers without systems can't move the needle, and how to bookend AI with human strategy and human review.
If you've ever felt chained to a business you started because you loved the work, this one's about getting your choice back. Juliana makes a grounded case that freedom isn't a vague promise — it's the ability to decide what you do with your day, and to build a business that runs whether you're there or not.
Key Bytes
• Scale isn't a vanity word — it's the ability to choose what you do with your day instead of being chained to the work you started.
• Most owners stall around $1.2–1.3M because they overthink instead of just doing the sales and getting cash in the door.
• Crossing $3M takes managers, but managers can't manage without systems to run and performance to measure.
• Reaching eight figures takes leaders who can set direction without you — which means delegating strategy, the scariest handoff of all.
• AI isn't set-it-and-forget-it; it's create, manage, and iterate, with a human bookending both the strategy and the quality check.
• Build to sell even if you never sell — because the exit isn't always your choice, and a sellable business is a well-run one.
• Running on guesswork and gut catches up with you; visibility and metrics are what let managers manage and owners step back.
• Freedom of choice beats "freedom" as a slogan — design the business around the life you want, not the other way around.
Chapters
00:00 The ScaleTime origin story
01:13 From Wall Street to running million-dollar event ops
04:30 Why nobody wants to manage
05:43 The trends reshaping agencies right now
10:23 The four levels of AI adoption
13:00 Bookending AI with human strategy and review
14:02 Defining scale and the SCALE framework
19:09 Optionality and designing freedom of choice
22:18 The inflection points where agencies get stuck
28:30 Rapid-fire questions and closing thoughts
With over 20 years of experience across Wall Street, the nonprofit sector, technology startups, and family-owned businesses, Juliana Marulanda, founder at ScaleTime, has served over1k+ digital agencies. Featured by Forbes and Entrepreneur, Juliana helps uplevel businesses into lean, mean, profitable machines. On average, she and her team create ways to free up at least 30 hours per week for her clients so they can have successful agencies that run without them. Founders can find themselves saying “I do what I want, how I want, whenever I want” - Now that is freedom. Juliana is passionate about providing audiences with invaluable tools that they can use instantly to start improving their business. Her wealth of agency growth secrets and expertise in growth management will put agency owners and marketers on the path to scaling a business.
Connect with Juliana on LinkedIn, YouTube, Instagram, Facebook, her website, or get her Scale Map here.
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Featuring: Michael Perry, Tavern
In episode 152, I sit down with Mike Perry, founder and Chief Creative Officer of Tavern, a Brooklyn-based creative shop building brands in food, beverage, hospitality, and sports.
We get into the philosophy that drives everything Tavern does — what Mike calls "modern heritage," the practice of mining a brand's past for its real equity and modernizing it for today's consumer without falling into retro, nostalgia, or flash-in-the-pan rebrands. He shares why he's writing a how-to book on it, how Tavern embeds with clients like a fractional chief creative officer, and the story behind HyperBlast, the high-octane drink brand he's launching as his own client.
For agency owners, this one is a clinic on real niching — Mike argues expertise isn't your portfolio, it's whether you actually care about the category your clients live in. We also land on the thing he wishes he'd leaned into earlier: this is a relationship business, full stop, and the deepest relationships make the best work.
Key Bytes
• Real niching isn't about your portfolio — it's whether you genuinely care about the category your clients live in.
• Modern heritage means mining a brand's past for its equity and modernizing it for today, not slapping a retro filter on it.
• Timelessness is impossible to fully achieve and fragile to keep, which is exactly why brand guardianship matters.
• The founder who launched the agency to design should still be moving pixels — leadership and hands-on craft aren't mutually exclusive.
• Being your own client removes the convincing, the stakeholders, and the sell — every answer is just yes.
• Internal practice work stops being a luxury when you funnel it into real brand-building that levels up the whole team.
• The biggest fallacy of Mike's career: that "nobody's drinking" — the numbers tell a very different story.
• This is a relationship business — the deepest, longest client relationships are the ones that produce the best work.
Chapters
00:00 Welcome and introducing Mike Perry and Tavern
00:47 Failing fast: the agencies Mike tried to start too early
02:06 Big agency vs. small agency and the 40-person sweet spot
03:46 Tavern's trajectory and the client roster
06:27 Why deep category expertise is really empathy
09:01 Staying hands-on as a founder and CCO
12:54 What "modern heritage" actually means
16:59 Writing the book and killing the gatekeeping
23:22 Launching HyperBlast and becoming his own client
32:16 The freedom and discipline of self-client work
35:51 Rapid fire and closing thoughts
Mike Perry is founder and chief creative officer of Tavern, a Brooklyn-based global creative agency crafting timeless brands across food, beverage, hospitality, and beyond.
With more than 15 years at the forefront of brand building, Mike’s earned a reputation as a certified creative powerhouse. His career includes leadership roles at top global studios such as Stranger & Stranger, Design Bridge, JKR, and Quaker City Mercantile, as well as media giants NBC Sports and TikTok. He is the creative mind behind some of the industry’s most recognizable rebrands for clients including Burger King, Budweiser, and Diageo.
Driven by Tavern’s Modern Heritage philosophy, Mike blends legacy and innovation to create dynamic brands that flex with the lightning-fast pace of culture. In a world of trend-chasing, Tavern focuses on what lasts: commercially powerful, future-ready brands and ambitious experiences that resonate at every touchpoint.
Tavern is behind the rebrand and restaurant design that reignited the American steakhouse Sizzler, as well as the custom-built bar for Beam Suntory’s Old Overholt. Other collaborators include Chick-fil-A, Old Grand-Dad, and New York City FC.
Contact Mike at their agency website or @tavern.agency on the socials.
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Featuring: Mark Homer, Grandin Holdings
In episode 151, I sit down with Mark Homer, founder of Grandin Holdings and a serial technology and marketing entrepreneur who's scaled and exited multiple agencies over more than 30 years at the intersection of marketing and tech.
Mark and I demystify the world of M&A for agency owners — the headspace blockages, the myths about needing piles of cash, and the surprisingly creative ways deals actually get structured. We talk through his own exit in the legal marketing space, why your network is your richest source of deal flow, and how building real systems (including handing off sales) is what makes a business both sellable and worth keeping.
If you've ever assumed M&A is too expensive, too complex, or only for the people making headlines, this conversation will change how you think. Mark shows that most deals are quiet, creative, and life-changing in ways that have nothing to do with a Forbes cover.
Key Bytes
• Buying out a partner is an M&A transaction — most owners have already done a deal without realizing it.
• Your network is a bigger source of deal flow than any sourcing system; just tell people what you're looking for.
• A lot of owners want to sell for reasons that have nothing to do with how your business is running.
• Building systems and handing off sales is what makes a business both sellable and worth keeping.
• Optionality means a profitable, well-run business you can sell — or happily hold onto.
• Removing discount factors like client concentration and founder-led sales is how you capture maximum value.
• Most deals are creative structures with little cash down, not the headline-grabbing windfalls everyone trumpets.
• Time at your desk never equaled success — and now that everyone's virtual, the numbers are all that matter.
Chapters
00:00 Welcome and Mark's M&A journey
01:34 Why buying out a partner is already an M&A deal
03:48 Inside Mark's legal marketing agency exit
05:30 Two LOIs and how the deals took shape
07:00 Your network is your real source of deal flow
10:45 Why owners sell for reasons that surprise you
11:25 Handing off sales by building a real process
15:38 Optionality: building a business you can sell or keep
19:51 Demystifying the mindset walls around M&A
22:19 Creative deal structures and the acqui-hire
27:10 Rapid-fire questions and closing thoughts
Mark Homer is a Serial Technologist and Marketing Entrepreneur. He scaled and exited two agencies.
On top of my agency experience, I have been at the intersection of marketing and technology for over 30 years. I was fortunate enough to be a consultant at IBM in 1995 when this little thing called the “World Wide Web” was starting out. This put me on projects building not just basic websites, but full online applications connecting to back-end systems for some of the largest brands. From there, my career included running R&D for a VC-backed company in San Francisco, Product Marketing Manager for a software company(with an exit), to helping start a company that upended the event-based marketing industry by introducing technology that helped drive people from live events to online properties that has now become an industry standard. I also wrote a couple of books along the way. The last agency I sold was in the Legal Marketing industry.
Contact Mark on LinkedIn, his HoldCo website, or his agency
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Featuring Guest Host: Todd Giannattasio, Tresnic Media
In episode 150, I flipped the mic. To kick off Season 4, I handed the host chair to my friend Todd Giannattasio of Tresnic Media — a returning guest from episode 10, and the guy who helped me name Agency Outsight in the first place.
This one's more personal than most. Todd walks me through my journey from screw-off art kid to graphic designer to accidental agency owner, the acquisition that should have been the first of many, selling my agency, and the grief that ultimately reshaped how I think about purpose, work, and what a business is really for. We get into the asset mindset, programmatic M&A as a growth lever, why most founders pay themselves last (and shouldn't), and the copycat goals that keep agency owners chasing someone else's dream.
If you've ever wondered what's actually on the other side of an exit — or whether you're building a business or just a really demanding job — this is the conversation.
Key Bytes
• Most agency founders accidentally build a job, not an asset — and the difference shows up the day you try to sell.
• Programmatic M&A unlocks exponential growth that organic effort simply can't match.
• Buying talent is faster, safer, and more predictable than hiring it.
• You don't need a truckload of cash to acquire — SBA loans, earnouts, and seller financing make deals possible at almost any size.
• Paying yourself last isn't noble — it's a habit that quietly devalues the business you built.
• Copycat revenue goals pull founders into chasing numbers that mean nothing to their actual life.
• Grief, burnout, and life events have a way of forcing the clarity most founders avoid.
• Creative empathy — not tactics — is still the most underrated edge agency owners have.
Chapters
00:00 Flipping the mic: why Todd is interviewing me
02:47 From screw-off art kid to graphic designer
05:30 Starting the agency with ego and no business plan
08:25 The acquisition I should have repeated four times
11:00 Selling the agency and what came after
14:30 Grief, COVID, and finding purpose in the garden
17:10 Launching Agency Outsight and pricing it on instinct
21:40 The asset mindset: building enterprise value
26:00 Programmatic M&A as the real growth lever
30:15 Why founders pay themselves last (and shouldn't)
33:00 Copycat goals and chasing someone else's dream
36:00 Rapid-fire questions and closing thoughts
Steve Guberman is the founder of Agency Outsight and the host of Agency Bytes, the podcast for agency owners who want real conversations about building, growing, and eventually selling the business they've worked so hard to create. A former agency founder who successfully exited his own firm, Steve now coaches creative, marketing, and digital leaders through the challenges of growth, positioning, and the complex decisions that come with scaling or selling an agency. As both a coach and M&A advisor, he helps owners see what truly drives long-term value — financially and personally — and through Agency Bytes, he brings that same lens to every conversation, pulling honest stories and hard-won lessons from the agency world's most respected leaders.
Todd Giannattasio is the founder of Tresnic Media, where he helps brands grow online through systems built on what he calls Helpful and Humanized marketing — a combination of fundamental principles and modern strategy that's earned him features in Entrepreneur, Forbes, and Huffington Post. A veteran marketer with more than two decades in digital communications, Todd has worked with brands ranging from Universal Records and BASF to growing startups and small businesses, giving him a rare perspective on what actually moves the needle at every stage of growth. Certified through DigitalMarketer, HubSpot, and the Jordan Belfort Straight Line Sales and Persuasion System, he's also a sought-after speaker at top events for entrepreneurs and innovators across the country — and a longtime friend of the show, returning to Agency Bytes to flip the mic and interview Steve for this Season 4 kickoff.
Contact Todd on LinkedIn or his website.
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Featuring: David Wain-Heapy, Prodigi
In episode 149, I sit down with David Wain-Heapy, founder of Prodigy, a company that helps agencies and digital businesses build flexible, scalable remote teams through global talent sourcing.
David spent 14 years building and running a Magento-focused e-commerce agency out of central London before selling it to Brave Bison PLC. We talk through what that exit process actually looked like, why the right acquirer matters as much as the right offer, and how building systems independent of the founders made the transition possible.
From there, we get into the real substance of what David does now: helping agencies shift from an outsourcing mindset to an offshore hiring mindset. There's a difference, and it matters. Agency owners will come away with a clearer framework for when and how to integrate global talent, how to think about time zones, which roles translate well offshore, and what AI is actually doing — and not yet doing — to development teams in agencies right now.
Key Bytes
• Outsourcing and offshore hiring are not the same thing — one is a handoff, the other is a hire.• The fix for a failed first attempt wasn't better talent, it was better integration — sprints, tools, and cadence.• Building a business that runs independently of you isn't just good leadership, it's what makes you acquirable.• The right acquirer matters as much as the right offer — alignment on team and culture is what made a six-month handoff possible.• East Coast agencies fit well with Eastern European talent; West Coast agencies are better served by South and Central America.• AI handles contained tasks well, but it still can't hold the context of an enterprise-scale project.• The people who will thrive in an AI-augmented world are the ones who bring real creativity — the architects and problem-solvers, not just the executors.
Chapters
00:00 Why this conversation matters for agency owners right now01:45 David's 14-year agency journey and building in a competitive London market05:10 The first attempt at offshore talent and why it failed08:30 Selling to Brave Bison: what the exit process actually looked like13:15 Choosing the right acquirer and making a clean handoff17:00 Outsourcing vs. offshore hiring: why the mindset shift changes everything21:30 How to think about time zones when sourcing global talent24:45 What systems agencies need before hiring offshore28:00 Where AI is actually helping agency dev teams right now33:20 Which roles work well offshore and which don't37:50 Rapid fire: surfing in Bristol, letting go of control, and a risky bet that paid off
David Wain-Heapy is an experienced founder currently focused on building remote teams for digital businesses with Prodigi.
Having sold my digital agency to Brave Bison PLC, I am now working to provide a flexible and scalable solution that enables companies to take control of hiring by looking at a global talent pool.
I have many years experience building globally distributed teams of digital professionals and leading them to help great businesses win in the race for attention and accelerate their digital growth.
Contact David on LinkedIn or the Prodigi website.
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Featuring: Cameron Herold, COO Alliance
In episode 148, I sit down with Cameron Herold, founder of COO Alliance and one of the most recognized voices in operational leadership, to talk about the mindset shift agency owners desperately need right now: stepping into the role of CEO and building a true COO mindset inside their business.
Cameron has helped scale companies like 1-800-GOT-JUNK and advised hundreds of growth-stage businesses, and in this conversation, we unpack what it really means to work on the business instead of being trapped inside it. We talk about the operator’s lens, how founders accidentally become bottlenecks, and why operational maturity is often the difference between a lifestyle business and a scalable asset.
If you’re an agency owner who feels stretched thin, stuck in delivery, or unsure how to elevate your leadership team, this one is a masterclass in stepping up and leveling up.
Key Bytes
• The CEO’s job is vision. The COO’s job is execution. Most agency owners are trying to do both — and burning out.• Operational discipline isn’t about bureaucracy — it’s about freeing the founder from the day-to-day.• If you’re still the glue holding everything together, you don’t have a scalable business — you have a dependency.• Working on the business requires intentional systems, delegation maturity, and the courage to step back.• Strong operators build companies that can grow, sell, or run without the founder in the weeds.
Chapters
00:00 Welcome & Cameron’s Scaling Background04:12 The Difference Between a Founder and a CEO09:48 Why Most Agencies Don’t Truly Work “On” the Business16:35 The COO Mindset Explained23:10 Founders as Bottlenecks31:42 Building Operational Discipline Without Red Tape40:18 Hiring & Developing Strong Operators49:03 Scaling vs. Lifestyle Businesses57:25 Final Advice for Agency Owners
Cameron Herold is the mastermind behind the exponential growth of hundreds of companies globally. Founder of the COO Alliance and Invest In Your Leaders training. Cameron is known as the "CEO Whisperer" and is also the former COO of 1-800-GOT-JUNK?, where he engineered the company's spectacular growth from $2 million to $106 million in revenue in just six years.
The publisher of Forbes magazine, Rich Karlgaard, stated, "Cameron Herold is the best speaker I've ever heard...he hits grand slams”. Cameron is the host of the Second In Command podcast, author of 6 bestselling books, including The Second In Command, Vivid Vision, Meetings Suck, Free PR, Double Double, and The Miracle Morning for Entrepreneurs.
Cameron is a top-rated international speaker and has been paid to speak in 26 countries and on all 7 continents, including Antarctica in early 2022.
Contact Cameron:www.cooalliance.comwww.cameronherold.comhttps://www.instagram.com/cameron_herold_cooalliancehttps://www.facebook.com/COOAlliance/https://www.linkedin.com/in/cameronheroldhttps://www.linkedin.com/company/coo-alliance/https://twitter.com/cooalliancehttps://www.youtube.com/@CameronHerold?sub_confirmation=1https://cooalliance.com/vivid-vision/
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Featuring: Amy Hood, Hoodzpah Design
In episode 147, I sit down with Amy Hood, designer and co-founder of Hoodzpah Design, the Southern California brand identity studio behind work for Disney, Nike, Netflix, Target, and the Lakers. Amy and her twin sister Jen built Hoodzpah out of necessity after realizing they were “unhireable on paper,” and turned it into a nimble, right-sized studio that’s intentionally stayed small to protect speed, momentum, and creative quality.
We talk about why “make the work you want to get” is still the most reliable path to better clients, how relationships compound when you lead with curiosity (not strategy), and why creatives have to treat marketing as part of the job if they want opportunities to find them.
Amy also shares the story behind Hoodspa’s Adobe MAX banner plane stunt (“No more broke creatives”), what they learned from taking a big marketing swing, and how they’re shifting from service work into products like their updated book Freelance, and Business, and Stuff and the Fort font subscription app.
Key Bytes
• Making the work you want to get is still the fastest way to change the caliber of clients you attract.• Staying small on purpose can be a growth strategy — speed and momentum beat bureaucracy.• If you don’t share your work, people can’t refer you because there’s no proof you exist.• Spectacle marketing works when it’s aligned, intentional, and captures attention in a sea of noise.• Diversifying income through products creates longevity — especially when your body can’t grind forever.
Chapters
00:00 Welcome + who Amy Hood is01:05 Hoodzpah’s origin: “unhireable on paper” to studio owners02:59 Twin partnership: dividing roles and avoiding scorekeeping08:41 Staying small on purpose (and why bigger can be slower)11:18 Landing better clients by making the work you want18:03 Dream clients + putting your hat in the ring21:00 Adobe MAX banner plane: “No more broke creatives”28:40 From service to product: book, fonts, and Fort app31:48 Font licensing fear and why clients are gun-shy38:44 Rapid fire: resets, creative myths, and boundaries
Amy Hood is a designer and co-founder of Hoodzpah, Inc, a brand identity studio in Southern California that has worked with companies like Disney, 20th Century, Nike, The Lakers, Target, and Netflix. Amy's logo and identity work centers around custom lettering solutions. She is the font designer behind Palm Canyon Drive, Beale, and Beverly Drive. When she's not stress-watching Laker games, Amy can be found at the beach, plein-air doodling, and practicing her Smashball backhand. She co-authored the book “Freelance, and Business, and Stuff: A Guide for Creatives” (and its related online course) with her sister Jennifer, based on the Professional Practices class they taught at Laguna College of Art & Design.
Contact Amy, grab their book, or fonts all on the Hoodzpah website, Instagram, or YouTube channels.
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Featuring: Dorien Morin-van Dam, More In Media
In episode 146, I’m joined by Doreen Morin-van Dam, a content strategist with more than 15 years of experience helping brands grow through smart, sustainable marketing. Doreen works with teams on how to use AI responsibly and effectively, hosts the Strategy Talks video podcast, and is known for blending emerging tech with deeply human content strategies.
We dig into what really happened when companies rushed to replace humans with AI in 2025—and why many of them quietly reversed course by Q4. Doreen shares what she’s seeing brands regret most, how “AI slop” became a real problem, and why human-led content is becoming a competitive advantage again. We also explore how agencies can use AI as a strategic partner (not a shortcut), why long-form content matters more than ever, and how organic and paid media must work together. This is a grounded, practical conversation for agency owners trying to navigate AI without losing trust, quality, or their voice.
Key Bytes• Why replacing humans with AI backfired for many brands in 2025• How AI slop diluted trust, performance, and differentiation• Why humans must remain the source of truth in content strategy• How to use AI to analyze, enhance, and scale—not replace—expertise• Why long-form, opinionated content performs better with LLMs• How organic social still drives testing, trust, and paid performance• Why being different beats being “better” in crowded markets• How agencies should rethink in-house marketing investment
Chapters00:00 Why 2025 became the “AI correction year”02:30 What brands got wrong when they replaced people with AI05:45 Why agencies must treat themselves as their best client08:55 AI avatars, ethical concerns, and consumer trust11:30 From AI slop to human-led strategy15:05 Humans as the source of truth in content19:45 Why long-form content matters for AI discovery21:20 Organic social isn’t dead—it’s misunderstood26:25 Organic + paid: why they must work together28:00 Rapid-fire questions and practical takeaways
Dorien Morin-van Dam is a Vermont-based content strategist with over 15 years of experience helping brands grow through smart, sustainable strategies. A Certified Social Media Manager and Agile Marketer, she also consults on AI strategy for small businesses, showing teams how to use AI in marketing responsibly and effectively. Dorien turns organic content and emerging tech into measurable results, speaks internationally, and hosts the Strategy Talks video podcast. You’ll recognize her on stage and online by her signature orange glasses, a nod to her Dutch heritage.
Check out Dorien’s website, connect on LinkedIn, or tune into the Strategy Talks podcast.
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Featuring: Jessica Hische, Studioworks
In episode 145, I sit down with Jessica Hische—a world-renowned lettering artist, New York Times bestselling author, and one of the most thoughtful creative voices of our generation. And full transparency: I’ve been a huge fan of Jessica’s work for a long time. Her ability to pair obsessive craft with clarity, intention, and humanity has influenced how I think about creative work for years.
This conversation goes far beyond tactics or tools. We dig into what it really means to answer a creative calling—and then protect it. Jessica shares how she’s built a career that honors her instincts, values her time, and stays deeply connected to her craft, without burning out or selling out. We talk about the choices she’s made to stay true to her creative voice, even when external pressure—clients, platforms, trends, or scale—could easily pull things off course.
We also explore the less romantic but absolutely essential side of creative freedom: boundaries, systems, pricing, and self-advocacy. Jessica opens up about how she’s learned to put structure around her work not as a constraint, but as a way to preserve joy, sustainability, and long-term creative integrity. Whether it’s choosing the right projects, saying no without guilt, or building tools that support creatives instead of exploiting them, her through-line is clear: creativity thrives when it’s respected.
For agency owners and creative leaders, this episode is a powerful reminder that building a business—or a career—on your own terms isn’t about sacrificing ambition. It’s about defining success for yourself, staying grounded in your craft, and making intentional choices that allow your work, and your life, to evolve together.
This one felt special to record—and I think it’ll resonate deeply with anyone trying to build something meaningful, creatively and personally.
Key Bytes• Why answering a creative calling is an ongoing commitment, not a one-time decision• How staying true to your craft doesn’t require self-sacrifice• The role boundaries and structure play in long-term creative freedom• Why defining success for yourself is the real creative advantage• How creatives can grow without burning out or losing their voice
Chapters00:00 Following a creative calling06:40 Staying true to your craft over time14:10 Defining success on your own terms22:35 Boundaries, pricing, and protecting creative energy31:20 Structure as a support, not a constraint40:05 Evolving creatively without losing yourself48:30 Advice for creatives building sustainable careers
Jessica Hische is a lettering artist and New York Times Best-selling author based in Oakland, California. She specializes in typographical work for logos, film, books, and other commercial applications. Her clients include Wes Anderson, The United States Postal Service, Target, Hallmark, and Penguin Books and her work has been featured again and again in design and illustration annuals both in the US and internationally. She’s been named a Print Magazine New Visual Artist (20 under 30), one of Forbes 30 under 30 in Art and Design, an ADC Young Gun, a “Person to Watch” by GD USA, and an Adweek “Creative 100”. She's also the co-founder of Studioworks, invoicing software for creatives by creatives.
Contact Jessica on their website, Threads, and Instagram, and learn about Studioworks here.
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Featuring: Ali Mirza, Rose Garden Consulting
In episode 144, I’m joined by Ali Mirza, a sales expert who’s personally closed over $450 million in revenue and advised hundreds of high-growth companies, including multiple Inc. 500 winners and successful exits.
Ali and I dig into what’s really broken in agency sales today — from why “more leads” isn’t the answer, to how founders unintentionally sabotage deals, to the mindset shifts required to close larger, more confident engagements. This conversation is especially relevant for agency owners who are great at delivery but feel stuck, uncomfortable, or inconsistent when it comes to selling.
We talk candidly about sales systems vs. sales personalities, the danger of winging it, and how agencies can move from reactive selling to intentional, scalable growth without becoming someone they’re not.
Key Bytes
• Why “just getting more leads” rarely fixes agency sales problems• The hidden mindset traps that keep agency owners underpricing• How confidence (not pressure) actually drives better close rates• The difference between selling expertise vs. selling outcomes• Why inconsistent sales processes hurt valuation and scalability
Chapters
00:00 Why agency sales feels harder than it should04:32 The biggest sales myths agency owners believe09:15 Why confidence matters more than scripts14:40 Selling outcomes vs. selling services20:05 How founders accidentally sabotage deals26:18 Pricing fear and the psychology behind it32:10 Building a repeatable sales process38:45 What great agency sales leadership really looks like44:20 Final advice for agency owners who hate selling
Ali Mirza is a sales expert who has personally closed over $450 million in sales with multiple Inc. 500 companies and high-growth startups.
His work has been featured in Inc., Forbes, Huffington Post, Business Insider, and more. He has consulted for hundreds of companies, with 17 earning the Inc. 500 Fastest Growing Companies award and three successfully acquired. He is president of Atlanta-based consulting firm, Rose Garden.
Connect with Ali on his personal website, his consulting website, or on his Instagram.
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THIS EPISODE IS SPONSORED BY IGNITION. START YOUR FREE 14 DAY TRIAL ignitionapp.info/agencybytes-trial Use Code OUTSIGHT25 to save 50% off!Featuring: Sharon Toerek, Legal and Creative
In episode 143, I dig into one of the most underestimated risks in agency ownership: the legal blind spots that quietly cost agencies millions over time.
From contracts and scope creep to client disputes, IP ownership, and liability exposure, we unpack where agencies unknowingly put themselves at risk — and why most don’t realize it until it’s too late.
This conversation is a must-listen for agency owners who want to protect what they’ve built, reduce unnecessary exposure, and stop treating legal as an afterthought instead of a growth safeguard.
Key Bytes• Most agencies don’t realize their biggest legal risks until a problem hits• Poor contracts quietly drain profit long before lawsuits happen• Scope creep is as much a legal issue as it is a pricing issue• IP ownership mistakes can create long-term client and valuation problems• Proactive legal structure is a growth advantage, not a cost center
Chapters00:00 Why legal blind spots are so common in agencies04:15 The contracts agencies rely on (and why they fall short)10:20 Scope creep as a legal and financial issue18:05 IP ownership mistakes that come back years later26:40 Client disputes: where agencies expose themselves34:10 Risk vs. fear: what actually matters legally42:00 Simple fixes agency owners can make now50:10 How legal hygiene protects valuation and exit56:30 Final thoughts & wrap-up
Sharon Toerek is Founder of Toerek Law (doing business in the agency world as Legal + Creative), where she focuses her national law practice on helping advertising, marketing, communications, and creative agencies protect their assets and turn their ideas into revenue.
Sharon provides proactive, strategic counsel to communications, marketing, advertising, digital, and creative agencies on legal and business issues they face continually in their work, including:• agency-client relationships, including agency service contracts• agency-freelancer and agency strategic alliance relationship management• trademark and copyright protection, enforcement, and licensing• influencer marketing negotiations and content marketing legal compliance• advertising regulatory compliance• AI policy and risk management for agencies
Sharon is an approved participant on the 4A's Legal Consultants Panel and a member of the 4A’s Expert Network. She has also served as President of the American Ad Federation (AAF) Cleveland and has been elected to AAF Cleveland’s Hall of Fame.
In addition to her Firm’s work representing U.S. independent agencies, Sharon• Created the Legal + Creative Agency Protection System, a comprehensive legal education and legal toolkit for marketing, ad and creative services agencies• Created and hosted over 300 episodes of the agency-focused podcast The Innovative Agency, a podcast about innovation and trends in the marketing agency world• Presents sessions on agency-critical legal topics to independent agency networks, to private agency audiences, and at industry conferences, including INBOUND, Content Marketing World, MAICON, the Build a Better Agency Summit, Own It Summit, Mirren New York, and PRSA Counselors Academy.
Contact Sharon on LinkedIn or on their website.
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THIS EPISODE IS SPONSORED BY IGNITION. START YOUR FREE 14 DAY TRIAL ignitionapp.info/agencybytes-trial Use Code OUTSIGHT25 to save 50% off!Featuring: Amy Maxwell, Maxwell Design
In episode 142, I sit down with Amy Maxwell, founder and creative director of Maxwell Design, to talk about the real tension small creative shops face: how do you grow without sacrificing the craft that made you successful in the first place?
We dig into what it looks like to evolve from “hands-on designer” to “agency leader,” how to protect quality as you add capacity, and how to make smart choices about clients, process, and scope so growth doesn’t turn into chaos. If you want to scale with intention (and still love the work), this one’s for you.
Key Bytes• Scaling doesn’t have to mean sacrificing creative quality• Your process is what protects the craft as you grow• “Better clients” often solves what “more clients” can’t• You can stay hands-on without being the bottleneck• The right constraints create consistency, not limitation• Hiring should reduce friction, not add management drag• Clear scope and boundaries prevent quiet burnout
Chapters00:00 Intro: scaling without losing the craft02:10 Amy’s origin story and building Maxwell Design06:20 The “stay small” choice and what it protects11:05 When growth starts to strain quality (warning signs)16:10 Processes that keep creative standards high22:30 Team structure: support roles vs creative roles28:40 Client fit, boundaries, and saying “no” earlier34:15 Staying fulfilled while the business grows40:20 Rapid-fire questions and wrap-up
Amy—Creative Director + Founder of Maxwell Design—has spent the last two decades helping businesses look their best. She’s an award-winning designer with a knack for reading minds and creating delightful visual experiences. Her solution-focused approach makes her someone you’ll want in any room. And her small (but mighty) team comes with some major design chops.
Contact Amy on LinkedIn or on their website.
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THIS EPISODE IS SPONSORED BY IGNITION. START YOUR FREE 14 DAY TRIAL ignitionapp.info/agencybytes-trial Use Code OUTSIGHT25 to save 50% off!
Featuring: Meredith Fennessy Witts + Melissa Lohrer, Agency DarlingsIn episode 141, I sit down with Melissa and Meredith, the hosts of the Agency Darlings podcast and longtime agency operators, to unpack why so many agency owners feel burned out, stuck, or disillusioned by the traditional agency growth advice that’s been circulating for decades.
We talk candidly about the “bro playbook” — hustle culture, ego-driven leadership, top-down decision making, and growth at all costs — and why it often leads to unhealthy teams, poor margins, and miserable owners. Melissa and Meredith share what they’ve learned from years inside agencies about what actually drives sustainable growth: emotional intelligence, clear communication, strong operations, and leadership that prioritizes people alongside profit.
This episode is a refreshing, grounded look at agency leadership through a more human lens — one that challenges outdated norms and offers agency owners permission to build businesses that align with who they actually are.
Key Bytes
• Why the traditional agency “bro playbook” is failing modern agencies• The hidden cost of hustle culture on owners and teams• How emotional intelligence impacts agency growth and retention• What healthier leadership looks like inside agencies• Redefining success beyond revenue and headcount
Chapters
00:00 Why the traditional agency playbook feels broken05:12 The origins of hustle culture in agencies11:04 Masculine-driven leadership norms and their impact17:32 Emotional intelligence as a growth lever23:58 Building healthier agency cultures30:41 Operator-led leadership vs. ego-led leadership37:10 Sustainable growth without burnout43:26 Redefining success as an agency owner49:12 Advice for owners ready to do things differently
Each with over 15 years of experience in the agency space and deep-rooted connections within the industry, Melissa and Meredith bring actionable insights, expert advice, and candid conversations that challenge the conventional, masculine-driven approaches to agency growth.
Contact Meredith & Melissa:
www.agencydarlings.com
https://bit.ly/MWDarlings
https://waverlyave.com
https://instagram.com/waverlyave.co
https://www.lecheile.co/contact
https://www.instagram.com/lecheile.co/
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THIS EPISODE IS SPONSORED BY IGNITION. START YOUR FREE 14 DAY TRIAL ignitionapp.info/agencybytes-trial Use Code OUTSIGHT25 to save 50% off! Featuring: Michael Janda, More Creative Academy
In episode 140, I sit down with Michael Janda—agency founder, bestselling author, and one of the most respected voices helping creatives master the business side of creativity. Michael built and sold Riser, worked with giants like Disney and Google, and later led creative teams at Fox before dedicating his career to teaching creatives how to price, position, and run their businesses without burning out.
We dig into the mental and operational “growing up” that every creative eventually faces: getting past portfolio thinking, charging confidently, understanding value, eliminating chaos, and building a more peaceful (and profitable) creative life. Michael’s straight-talk wisdom hits every agency owner exactly where they need it—no fluff, no ego, just clarity.
Key Bytes• Why creatives struggle with pricing — and how to fix it• The mindset shift from freelancer to business owner• How Michael positioned his agency to win massive clients• The surprising relationship between process, profit, and peace• What creatives get wrong about value• Why “portfolio thinking” holds owners back• How to build a business that supports your life, not the other way around
Chapters00:01 Welcome + Michael’s background and agency journey04:12 From creative chaos to building processes that scale09:45 Why pricing is emotional—and how to make it objective14:30 Portfolio vs. business owner mindset19:58 Finding ideal clients and positioning that works25:21 How Michael sold his agency and what he learned31:44 The psychology of creative profitability38:10 Achieving peace of mind as an owner44:22 Michael’s advice for creatives who feel “stuck”
Michael Janda is an award-winning creative director, agency founder, and bestselling author.
He built the creative agency Riser with clients like Disney, Google, Warner Bros., and ABC, then sold the business after 13 successful years. Before that, he served as a creative director at Fox. Michael
is the author of Burn Your Portfolio and The Psychology of Graphic Design Pricing. Today, he shares practical, no-fluff strategies to help creative professionals master business, pricing, and growth.
Connect with Michael through his Community, Instagram, YouTube, LinkedIn, Website, or explore his Courses.
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THIS EPISODE IS SPONSORED BY IGNITION. START YOUR FREE 14 DAY TRIAL ignitionapp.info/agencybytes-trial Use Code OUTSIGHT25 to save 50% off!Featuring: Melanie Chandruang, We Consult
In episode 139, I sit down with Melanie Chandruang, founder of WeConsult and a strategic operations partner for creative agencies. Melanie has spent the last seven years helping agencies tighten up their financials, streamline workflows, and build stronger leadership teams—while also navigating two maternity leaves, a cross-country move, and re-entering the industry in one of its toughest seasons.
We dig into how she rebuilt WeConsult after stepping away to have kids, what’s changed in the agency landscape since 2023, and why she’s now staying higher-level as a fractional ops leader instead of getting buried in implementation. Melanie breaks down what healthy leadership actually looks like, why so many founders remain the bottleneck even after hiring “senior” people, and how clear ownership, scorecards, and trust change everything.
We also get tactical: what she looks for first in the financials, the operational metrics that matter most, and why agencies without documented processes are struggling the most with AI adoption. We wrap by talking about leading through uncertainty, avoiding burnout, and the simple practice Melanie uses to remind herself of the value she’s creating—plus her very 90s go-to karaoke song.
Key Bytes• Clean financials and clear reporting are the true foundation of scalable ops• Workflow ownership matters — if it’s nobody’s job, it’s nobody’s job• Founders stay bottlenecks when leadership has no autonomy or scorecards• Agencies with documented systems adopt AI faster (and with fewer messes)• Strong leadership = trust, clarity, and shared problem-solving• Self-care and boundaries are essential for sustainable agency ownership
Chapters00:01 Intro and how Melanie rebuilt WeConsult after kids and a cross-country move02:48 Stepping away from client work, losing momentum, and clawing back into a changed industry05:36 Why Melanie now stays high-level and pushes implementation to internal teams and automation07:42 Founders as bottlenecks and what a truly strong leadership team looks like11:15 Ego, scale, and the operational shifts required for owners to get out of the way15:36 Where Melanie starts operationally: financials, workflows, and clear ownership18:07 The agency financial metrics that actually matter (profitability, cash, utilization, and more)22:03 Why documented systems are the key to successful AI adoption (and how messy it gets without them)26:00 Leading through uncertainty, rebuilding a business, and protecting your own wellbeing28:38 AI note-takers, imposter syndrome, and Melanie’s “value” practice31:36 Melanie’s 90s karaoke pick and where to learn more about WeConsult
Melanie Chandruang is the Founder of WeConsult and a Strategic Operations Partner for creative agencies. With over 15 years in the industry, she helps agency owners boost profits, streamline operations, and move big initiatives forward so they can focus on growth and what matters most.
Connect with Melanie on their website.
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THIS EPISODE IS SPONSORED BY IGNITION. START YOUR FREE 14 DAY TRIAL ignitionapp.info/agencybytes-trial Use Code OUTSIGHT25 to save 50% off!
Featuring: Jordan Snider, Token CreativeIn episode 138, I sit down with Jordan Snider, co-founder and CTO of Token Creative Services, to break down the real impact of integrating Ignition App into their agency operations. Jordan shares how Token went from scattered proposals, manual invoices, and nearly $40k in aging AR to a streamlined, single-system workflow that clients actually appreciated.
We dig into the operational before/after: centralized proposals and agreements, automated billing, faster close rates, clearer scope definition, easier upsells and renewals, and the elimination of unbilled “mystery hours.” Jordan also talks about forecasting clarity — and why dashboards that tie proposals, renewals, and revenue projections together are a game changer for decision-making.
This episode is a grounded look at what happens when an agency stops tolerating a duct-taped sales and billing process and finally upgrades the operational spine of the business.
Key Bytes• Token’s breaking point was nearly $40k in aging AR — a clear sign the proposal and billing process was broken.• Clients were confused by multiple proposal versions, scattered contracts, and manual payments; consolidating everything through Ignition simplified the entire client experience.• The biggest financial lift came from capturing previously unbilled variable hours and out-of-scope work.• Automated reminders and stored payment methods dramatically reduced AR and manual follow-up.• Forecasting became easier with visible open proposals, renewal pipelines, and year-over-year revenue projections.• Simplifying the tech stack cut both software cost and constant integration maintenance.• Ignition enabled Token to shift from hourly pricing to value-driven retainers because operations finally supported it.• Jordan’s advice: delaying this overhaul guarantees regret — proactively fixing it avoids the forced crisis moment.
Chapters00:00 Intro and why Token’s Ignition story matters02:05 Token’s early days and “brute force” agency ops03:10 The $40k AR wake-up call05:10 What was broken in their proposal + onboarding workflow06:55 Client reactions after switching to Ignition07:50 Close rates, renewals, and handling scope creep09:40 Capturing unbilled work and shrinking AR11:55 Forecasting and metrics that changed decision-making14:00 Simplifying the tech stack and ditching integrations16:40 How clarity improved both scope and service delivery23:40 Productizing services and shifting to retainers25:05 Jordan’s advice for agencies resisting the overhaul26:50 Rapid fire and wrap-up
Jordan Snider is the Co-Founder and CTOof Token Creative Services, a full-service digital marketing and creative agency based in Kitchener-Waterloo. With a background in full-stack software engineering, Jordan bridges the gap between technical development and creative marketing. He has contributed personal reflections to platforms supporting victims of family violence, discussing the unique stressors faced by newcomers and the importance of community support systems.
His work reflects a blend of technical precision and a commitment to social impact, aligning with Token Creative’s mission to support businesses making positive environmental or social changes.
Connect with Jordan on their website, or learn more about Ignition here.
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Featuring: Jennifer Spire, Preston Spire
In episode 137, I sit down with Jennifer Spire, Partner and CEO of Preston Spire — a 75-year-old agency that’s somehow still pushing boundaries while many newer shops flame out. Jennifer shares how she modernized a legacy company without losing the cultural DNA that kept it alive for three-quarters of a century. We get into leadership transitions, building a values-driven agency, navigating generational shifts in talent, and how she’s shaping the next era of a Midwest powerhouse.
Key Bytes• The hidden advantages legacy agencies have but often ignore• Why values act as a competitive moat — but only if they’re enforced• How Jennifer leads change without blowing up culture• The reality of modernizing 75-year-old processes• Where agencies underestimate the work of staying relevant
Chapters00:00 Intro01:20 What it means to run a 75-year-old agency today05:05 How Jennifer modernized Preston Spier without breaking it09:40 The cultural DNA that actually drives retention13:55 Why “values” only matter when leaders enforce them17:48 Leadership evolution: from partner to CEO21:30 What younger talent expects from an established shop25:18 Staying relevant in a fast-changing industry29:55 How Preston Spire balances legacy and innovation33:42 Advice Jennifer wishes she had earlier38:10 Closing thoughts
Jennifer Spire is partner and CEO at Preston Spire, an Ad Age Best Place to Work and Midwest Small Agency of the Year. She is an accomplished agency leader with over 25 years of experience in both consumer and B2B marketing for just about every industry out there. At Preston Spire, Jennifer has played the leading role in reshaping the framework that defines the agency, focused on a strong vision, values and purpose. She has been a speaker at dozens of local and national conferences, has authored articles and thought pieces on various marketing subjects, and has been a board member of several nonprofit organizations. Jennifer was an east coast native before calling Minneapolis home. She was an NCGA gymnast and a gymnastics coach, who also had advertising in her blood, thanks to her grandfather being one of the founding fathers of Madison Avenue.
Contact Jennifer on LinkedIn or the Preston Spire website.
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