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  • Ever wonder how a blue-collar worker transitions into a thriving online fitness entrepreneur? Join us as we unravel this inspiring journey, starting with the gritty world of amateur MMA fighting and the art of weight cutting. Our guest, Dustin Lash, shares his insights from the frontlines of fitness coaching, shedding light on the pivotal moments that pushed him online. Learn how the financial strain of in-person training nudged him to explore hybrid business models and marketing strategies, leading to an unexpected but rewarding career switch.

    In a world where online fitness coaching has exploded, discover the evolution of marketing strategies over the past decade. We dive into how the COVID-19 pandemic swiftly heightened the demand for flexible fitness solutions, sparking innovation in an otherwise saturated market. We'll explore the power of personalization, from sending high-protein recipe guides to potential clients to engaging them with heartfelt video messages. These unique approaches not only differentiate you but build authentic connections in a digital age where human touch is often overlooked.

    For those hungry to learn about effective business systems and client engagement, expect an enlightening discussion on nurturing potential leads and leveraging efficient backend processes. We'll challenge the misconception that more social media followers equate to success, emphasizing the value of quality connections over sheer numbers. Dustin also shares his favorite social media strategies tailored for fitness coaches, including the playful tradition of "Wacky Wednesday." Thanks for tuning in to Forge of Fortitude Fitness Podcast, where every story and strategy brings you closer to achieving your own fortitude.

  • What if the key to success is simply striving to suck less and do better? Join us for an inspiring conversation with bestselling author Nate Green as he shares his journey of resilience and purpose, drawing insights from his book "Suck Less, Do Better." Through enlightening stories and practical advice, Nate explores how overcoming adversity and setting ambitious goals led to building thriving businesses. Discover the parallels to Jesse Itzler's "Living with a Seal" and gain fresh perspectives on the transformative power of personal growth.

    Ever feel bogged down by comparison in the business world? We tackle the challenges of staying focused amidst the noise of social media and the perceived successes of others. Reflecting on the early days of entrepreneurship, we emphasize the importance of perseverance and self-belief, revealing how long-term success is about dedication and pacing rather than quick wins. Through candid anecdotes, we highlight the pitfalls of misleading portrayals and offer grounded advice for young professionals eager to carve out their own path.

    Setting "stupidly ambitious" goals isn't just a motivational slogan—it's a strategy for real growth. We delve into how redefining routines and aiming for seemingly unreachable targets can shift mindsets and spark tangible achievements. From adjusting workout habits to theming years with transformative words, we discuss how these strategies have led to personal breakthroughs and broader impacts. Explore the magic of the "outcome equation" and learn how programs like Built Unstoppable can guide you towards achieving your most ambitious aspirations. Embrace this opportunity to transform your mindset, set clear boundaries, and foster a strong support system on your journey to success.

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  • The episode delves into the essential qualities of effective leadership, emphasizing selflessness, communication, and boundary-setting. Dan McGee shares insights from his extensive experience in the Marines and FBI, highlighting how leaders must prioritize self-care to lead effectively in challenging times.

    • Importance of selflessness in building strong teams
    • Challenges faced by leaders in the wake of COVID-19
    • The significance of establishing personal boundaries
    • Addressing communication across generational differences
    • Reflections on leadership styles and adaptability

    If you are a leader looking for support, visit danatleaderfirstcoaching.com to explore how Dan can help you navigate your challenges.

  • Join us for an inspiring conversation with Kathleen Ferguson, the visionary CEO and founder of Coach360. Kathleen opens up about her personal journey from a personal trainer to a leading figure in the fitness industry, spurred by a poignant personal tragedy that shaped her mission to empower others through coaching. Her encounters with industry icons Peter and Kathy Davis were pivotal, providing guidance and inspiration as she navigated her path to success. Kathleen also shares her insights on maintaining an active lifestyle in Northern Florida's chilly climate, reflecting on our recent discussion with Andrew Coleman and his thought-provoking documentary.

    We tackle the pressing issue of burnout in the fitness industry, drawing on Kathleen’s experience to highlight the importance of pacing and developing a broad skill set. New trainers, eager to make their mark, often find themselves overextended, and we explore strategies for sustainable growth. Kathleen emphasizes the gap in business training within current certification programs and the initiatives aimed at equipping trainers with essential business acumen. By understanding these principles, trainers can retain clients and grow their businesses, ultimately fostering a thriving career in fitness.

    Our discussion underscores the transformative power of coaching and the irreplaceable value of human connection. From adapting coaching styles through life experiences like motherhood and aging, to recognizing the impact of Femtech on women's fitness, Kathleen’s vision for Coach360 shines through. This media platform is dedicated to empowering coaches and connecting them with opportunities that align with their values. By fostering a community-driven approach and reducing job turnover, Coach360 aims to elevate the quality of coaching and positively impact consumer health. Tune in to learn how passion, adaptability, and human touch define success in this dynamic industry.

  • January is a time for reflection and renewal as we transition into 2025. This episode discusses our transformative experiences in 2024, including professional changes, personal growth, and lessons learned. We emphasize the importance of embracing change and offer a challenge centered on the R.E. theme for the new year.

    • Reflection on major life changes in 2024
    • The significance of embracing change and growth
    • Launching a new business and the challenges it entails
    • The rebranding of the podcast for broader impact
    • Introduction to the R.E. theme: reignite, redefine, reconnect, resilience
    • Encouragement to set meaningful, manageable goals for 2025
    • A mini challenge for listeners to take action this week

  • As we usher in 2025, we're thrilled to embark on a fitness journey filled with excitement and inspiration. Have you ever wondered how personal stories of transformation can spark your own motivation? Join us as Faith gears up for the Gate River Run, her ambitious 9.3-mile race in Jacksonville, while Andrew Coleman Smith returns to share the creative process behind his latest fitness documentary. Together, we dive into the themes of motivation, the crucial role of rest days, and the power of sharing our personal stories with the world, all through the lens of a supportive fitness community.

    We also uncover the creativity and joy found in crafting fitness content, with a spotlight on Orange Theory workouts. Imagine finding a fitness home that welcomes you with open arms, thanks to its inclusive coaching and diverse class offerings. From the dynamic challenges of the Orange 60 to personal insights on balancing indulgence with fitness goals, we explore how structured workouts and community support can transform your fitness journey. Learn how embracing your unique story and sharing it with others can create meaningful connections and inspire personal growth.

    This episode is a celebration of "aha moments" that drive us to change, an exploration of the emotional tapestry of weight loss, and a conversation on embracing mental and emotional vulnerability. We highlight the mental shifts that accompany physical transformation and the profound impact of understanding and balancing nutritional advice. From our favorite treats to the exhilaration of intense workouts like the "tornado" class, we share the ups and downs of our fitness adventures. Join us in this engaging dialogue, where personal growth, community support, and the joy of storytelling come together to redefine our approach to wellness.

  • Navigating the complexities of setting effective New Year's resolutions is the focus of our latest discussion, revealing why so many of us fall short in achieving our goals and how we can avoid those pitfalls in the coming year. We explore the significance of setting specific goals, creating actionable plans, and finding accountability to conquer the inherent challenges of the resolution-setting process.

    • Discussing reflections from a holiday trip and workouts
    • Importance of changing your environment for motivation
    • Common pitfalls of New Year’s resolutions
    • The significance of setting specific and realistic goals
    • Exploring the issues of motivation and reliance on willpower
    • Addressing the problem of the all-or-nothing mentality
    • Practical strategies to avoid failure in resolutions
    • The need for accountability and support in goal achievement
    • Promoting the idea of setting standards versus resolutions
    • Sharing tips for long-term success and consistency in achieving goals.

  • This episode dives into the world of GLP-1 medications and their role in weight loss and functional medicine. Our guest, Caroline Snelwar-Fletcher, explains the mechanisms of GLP-1s, their benefits, potential side effects, and the importance of a comprehensive approach to health, emphasizing sustainable lifestyle changes through nutrition and exercise rather than relying solely on medications.

    • Discussion on expectations for the new year and personal fitness goals
    • Introduction of guest expert Caroline Snowworth-Fletcher
    • Exploration of the transition from traditional to functional medicine
    • Overview of GLP-1 agonists and their mechanisms
    • Breakdown of the three main types of GLP-1s: Semaglutide, Tazepatide, and Retatotride
    • Comparison of benefits and side effects of each GLP-1 medication
    • Importance of maintaining muscle mass during weight loss
    • Discussion on nutrition and hydration needs for GLP-1 users
    • Recommendations for supplements to enhance health
    • Addressing cravings and support for transitioning off GLP-1s
    • Alternative medications and peptides in weight management

  • Ever wonder how the magic of consistency could transform your life? Join us on the Forge and Fortitude Fitness Podcast as we kick off the holiday season with a festive spirit and a touch of nostalgia. Our dear friend Jeremy Oliver joins us, and together we reminisce about our frosty Christmas adventures in Asheville and swap stories from our early days at Gold's Gym. We’re heading to the mountains this year, braving the chilly weather with excitement and anticipation, ready to create new memories and share our insights on the journey through the fitness industry.

    In this episode, we explore the intricate tapestry of our careers, from navigating the rough waters of a pandemic at Orange Theory to the exhilarating experience of being part of an IPO at F45 Training. As the Vice President of Operations at Perspire Sauna Studio, I’ve gathered a trove of experiences that highlight the power of dedication and strategic management in the wellness industry. Listen in as Jeremy and I discuss how habitual consistency and resilience have been the backbone of our professional growth, even as we’ve crossed paths with celebrities and embraced cutting-edge fitness trends.

    The heart of our conversation lies in the art of balancing dedication with the need for variation to stay motivated. Together, we delve into personal anecdotes and actionable strategies for setting and maintaining accountability in your goals, whether personal or professional. From understanding different motivational triggers to maintaining productivity through environmental changes, we touch on practical ways to keep the momentum going. As you tune in, discover the secrets to not just fitness success, but a holistic approach to life's challenges, all wrapped up in holiday cheer and the warmth of friendship.

  • Michael Antonelli, founder and CEO of Healthgevity, unveils the next frontier in health optimization with oral peptides and bioactives. Join us as we explore the myriad ways these innovations are reshaping how we think about longevity and gut health, offering groundbreaking potential for athletes and anyone aiming to enhance their daily healthspan. Discover the unique peptide stack featuring BPC-157, KPV, and PEA, which promises to revolutionize how we address pain, inflammation, and gut health through their powerful regenerative effects.

    Faith, my wife and new co-host, brings her refreshing insights to the table, introducing her upcoming online coaching venture designed to transform lifestyles through nutrition and daily habits. Together, we tackle the often-overlooked nuances of probiotic use, emphasizing the need for ID-verified, DNA-sequenced strains supported by human studies. How can the gut's health be restored effectively post-COVID, and is inundating it with probiotics the best strategy? We delve into these crucial questions, aiming to provide clarity in the complex world of gut health.

    As we navigate the expanding universe of health supplements, we shift our focus to NAD and its vital role in mitochondrial health and energy. Our innovative Cardio NAD formula, featuring the unique NAD3 ingredient, is at the forefront of combating vascular aging. Transparency in the supplement industry is critical, and we discuss the significance of trademarked ingredients versus the pitfalls of proprietary blends. The episode closes with a glimpse into PeptiStrong, a revolutionary peptide for muscle health discovered through AI, underscoring the promising path forward for longevity and wellness.

  • Ever wondered how a chance meeting at the YMCA could lead to a flourishing fitness business and podcast? That's exactly how our journey began, resulting in a partnership in both life and business with my wife, Faith, now joining me as co-host. We’re rebranding the Forge & Fortitude Fitness Podcast with a fresh perspective, blending fitness, mindset, and resilience. Faith’s experience and her understanding of my attention deficit challenges add a dynamic layer, ensuring our conversations remain engaging and insightful. Together, we’ll dive into our story of navigating career transitions, breaching non-compete clauses, and the communication chasms bridged by our shared experiences.

    Our early days managing a gym taught us invaluable lessons about fostering community through initiatives like BroFit and FitChix, where both men and women strengthen together. As we transitioned from single studio management at Orange Theory Fitness to franchise ownership, the journey was marked by growth, leadership challenges, and the unforeseen turbulence of a global pandemic. Each pivot included reflections on leadership, adaptability, and balancing personal endeavors with professional responsibilities.

    This episode also introduces our transformative online fitness platform, born from a desire to break free from traditional gym constraints. Through our Balanced Boundaries & Breakthroughs Fitness Program, we offer the 3B method as a tool for sustainable success, focusing on balancing fitness, relationships, and personal growth. As we explore the digital space, we’re focused on expanding horizons with mindset and habit coaching. Hosting this podcast with Faith allows us to draw from our own shared life experiences, offering listeners authentic insights and inspiration for living intentionally and achieving personal breakthroughs. Join us on this vibrant journey as we share stories, lessons, and the drive to live a fulfilling life.

  • Ever wondered what it takes to catch the eye of Gordon Ramsay without even applying? Meet Rose, the trailblazing founder of Twisted Dough, who found herself unexpectedly thrust into the culinary spotlight as a contestant on Ramsay's "Food Stars." Experience her exhilarating journey from the initial surprise of being chosen to the rigorous vetting process, and the unique challenges of running her thriving healthy dessert business from afar. Rose opens up about her passion for innovation, sharing notable milestones like developing a new protein formula and expanding her business, all while maintaining her niche in the market.

    Get a backstage pass to the high-stakes world of reality TV, where Rose faced off against fierce competitors in pursuit of culinary glory. Discover how she navigated the intense dynamics of the show, learned from the legendary Ramsay himself, and found her stride amidst the pressure. Despite the challenges, including a birthday double elimination, Rose emerged with newfound skills, lasting friendships, and a personal victory, showing us all what resilience and determination look like.

    Join us as Rose takes us through the evolution of Twisted Dough, embracing rebranding and innovation to steer her business toward a sweet future. Learn about the art of crafting seasonal holiday treats, the strategic journey toward FDA certification, and the critical role of customer relationships in growing a loyal fan base. Whether you're an entrepreneur, a fan of reality TV, or simply a lover of delicious, healthy desserts, this episode is packed with insights and inspiration that you won’t want to miss.

  • Imagine investing in a stock that offers lifelong benefits—this is what prioritizing health, gratitude, and reliability can do for you. Discover how setting a bedtime, choosing healthier food options, and committing to daily movement aren't just small changes, but powerful habits that can transform your life. We explore these ideas through personal stories and insights, emphasizing how being reliable not only earns the trust of others but also deepens your trust in yourself. And when it comes to gratitude, we highlight its role in fostering resilience during life's toughest moments.

    But that's not all! We're stepping into a new season with exhilarating changes and incredible guests. Next Monday, we're thrilled to chat with Rose, the dynamic CEO and founder of Twisted Dough, as she shares her exciting journey, including her experience on Gordon Ramsay's "Food Stars." Following Rose, we'll bring you insights from innovators in the supplement industry, primed to spark your curiosity and inspire change. Our dedicated community has been our backbone, and with your support, we're eager to unveil these promising transformations together.

  • Uncover the mindsets that turn aspirations into achievements as we dissect the power of action and resilience. Ever wondered how a simple change in your goal-setting approach could lead to unstoppable progress? With the SMART goals framework as our compass, we share personal insights on breaking down big dreams into small, actionable steps. You'll hear how discipline and consistency can propel you through the toughest days, proving that the mantra "consistency beats intensity" isn't just a catchy saying but a genuine path to success. From planning productive movement sessions to mastering meal prepping, we explore how intentional actions can redefine your journey toward your goals.

    Networking and mentorship might just be the hidden forces behind success, and we dive into our experiences to show you why. Picture this: 157 people on a connect call, each with the potential to be your next mentor or source of inspiration. I recount a moment of serendipity, where a simple idea shared during a chat with a dance studio owner sparked new motivation. This episode is a testament to the power of staying open to learning from unexpected places. As we reflect on these stories, we'll underscore the importance of clear goals, unwavering commitment, and the invaluable role mentorship plays in shaping successful paths. Don't miss out on these transformative insights that set the stage for our upcoming discussion on the final mindsets of successful people.

  • Ever wondered how embracing gratitude and a growth mindset can transform your life? Join us on Afterburn After Hours as we explore these powerful themes, inspired by personal milestones from the rollercoaster of 2024. We share heartfelt stories, including saying goodbye to a cherished pet and the heartwarming chaos of welcoming a new puppy. Plus, a memorable journey to Costa Rica reminds us to cherish simple, tech-free joys. As Thanksgiving approaches, we encourage you to reflect on gratitude, perhaps sparking a new tradition at your holiday table.

    In this episode, we also uncover how stepping beyond comfort zones and taking smart risks can catapult your personal growth and success. Through lessons from Orangetheory Fitness, we draw parallels between fitness challenges and life's unpredictable hurdles. By adopting a beginner’s mindset and focusing on problem-solving over complaining, you can break through plateaus and stagnation. We'll dive into key mindsets of successful individuals, offering actionable insights to revitalize your lifestyle and fitness journey. Get ready to embrace growth, outsmart challenges, and take calculated leaps towards success.

  • What happens when holiday cheer meets the grit of personal growth? Picture this: six unique Christmas trees, each with its own story, transforming our home into a personal winter wonderland. From the heartwarming ceramic snowflakes passed down by Faith's grandmother to the vibrant anticipation of family gatherings and nostalgic holiday films, we're setting the stage for a joyful season. But it’s not all about decking the halls; we’re diving into the art of starting when it's hard—it's about turning daunting beginnings into stepping stones for resilience and change.

    Ever wondered how to push through life’s tougher moments? We’re sharing insights on how to tackle challenges head-on by reframing them as opportunities. Think of a run with Faith, where mental strength carried us through physical hurdles, teaching us that resilience is just a mindset shift away. By focusing on progress over perfection, you can forge new habits and embrace growth. As the year wraps up, let’s explore how changing our perspective can unlock possibilities, ensuring that you're not waiting for the perfect moment, but creating it. Join us as we celebrate the festive season and the powerful journey of starting anew.

  • Remember the thrill of playing football in a Pennsylvania blizzard or the warmth of gathering for Thanksgiving feasts filled with once-a-year delights? This year, my wife Faith and I are taking on the role of hosts, blending old family recipes with unique dishes, and embracing new traditions like participating in a local 5K Turkey Trot. Thanksgiving is not just a feast; it’s a celebration of gratitude for movement, family, and the loyal audience that has been with us for nearly three years. We invite you to explore how you can start your own traditions and embrace the joy of activity and gratitude.

    Amidst the hustle of life, finding rhythm can be a struggle, especially in challenging times. Despite falling behind on our "Start When It's Hard" series, we're thrilled to announce an upcoming episode with a returning guest on November 25th. Our conversation emphasizes the importance of establishing routines during tough periods, building resilience, and making adversity an ally. From daily walks to simple rituals, we discuss how these habits lay the groundwork for stability and provide a rewarding sense of control when life becomes more predictable.

    Drawing inspiration from James Clear's "Atomic Habits," we explore the notion of finding stability through daily rhythms. These small, consistent actions can transform chaos into calm, much like a football team finding its game rhythm. Whether it's reading a few pages or engaging in brief activities, maintaining these rhythms helps you stay grounded. We share personal strategies for crafting a sanctuary amidst chaos, allowing you to disconnect and find peace. Join us as we equip you with techniques to navigate life's unpredictability and eagerly anticipate sharing more insights in our series' upcoming third installment.

  • Ever wonder what makes Hell Week 2024 an unforgettable adventure? Join me as we celebrate the spirit of commitment and creativity that defined this year's event, spotlighting the hard work of our incredible teams, coaches, and studios. Alongside this celebration, I delve into the hiccups with the new corporate ordering system that led to frustrations around t-shirt orders—trust me, it wasn't our studio staff's fault! By sharing standout workouts like "The Animal," "The Climber," and "The Swimmer," I hope to reignite your passion for pushing boundaries and inspire you to take on challenges fearlessly.

    Picture a morning routine that begins at 3:35 AM—sounds intense, right? But it's this commitment to self-care that equips me to juggle overseeing 12 locations and supporting a vast team. Let's debunk the myth that taking time for yourself is selfish; instead, see how it empowers you to thrive amidst life's chaos. With the holiday season upon us, there's no better time to reflect on the importance of self-investment and the courage to start new ventures, even when they seem daunting.

    Resilience isn't just a buzzword—it's a journey of triumphing over adversity. Through the lens of my personal story about launching a gym in trying times, discover how setbacks can become stepping stones to building mental and emotional strength. This episode marks the beginning of a series named "Start When It's Hard," inviting you to embrace life's challenges as opportunities for growth. Let's commit to beginning each day with the intent to overcome and create small victories that pave the way for bigger successes.

  • Picture this: you're racing against time alongside your workout companions, heart pounding as you strive to outpace a horde of zombies. That's the thrilling scene as we conclude the epic journey of Hell Week in this explosive finale. We've crafted a dynamic 3G team workout experience, mixing treadmill sprints, rowing, and weight challenges, all designed to make you feel like a true survivor. Whether you've been dedicated from day one or just jumping in now, this is your chance to embrace the spirit of teamwork and test your limits. The goal? Defeat four or more zombies and prove yourself as a Hell Week conqueror!

    As we wrap up October and look forward to the festive season, it's time to celebrate your hard-earned Hell Week survivor status. You've pushed through eight days of intense workouts, and now it's time to flaunt that achievement with pride. Wear your Hell Week shirt as a badge of honor, whether it's at a holiday gathering or while handing out Halloween candy. Together, we've overcome the ultimate fitness challenge, and this episode is a tribute to the camaraderie and perseverance that got us here. Here's to you, our fearless participants—until next time, savor the victory and bask in the glory of your hard work!

  • Can you outlast the Regenerator? Brace yourself for "Back with a Vengeance," where Hell Week warriors face their fiercest foe yet. Embark on a grueling 23-minute treadmill challenge, as you race against time and your limits. Runners and joggers aim for up to three miles, while power walkers target 1.5 miles. As you navigate this intense session, our coaches will guide you through strategy options, whether it's maintaining a steady pace or progressively amping up your speed. It's not just about endurance; it's about conquering the unexpected assaults from the relentless zombie attacks that promise to take your workout to the next level.

    On the weight floor, prepare for an "Unload, Load, and Explode" circuit designed to push your strength and stamina. This segment combines the versatility of TRX straps, the power of dumbbells, and the explosiveness of bodyweight exercises in a high-stakes environment. With surprise zombie attacks lurking, you'll need to stay agile and adaptable. Set your personal goals across green, orange, red, and the ultimate purple Hell Week levels and strive to defeat the Regenerator zombie. The finish line is near, and with focus and determination, victory is within your grasp.