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  • In this podcast episode, Lee-Ann Johnstone interviews Greta Dunne, founder of Marker Video, discussing the importance of authenticity in marketing. They explore the rise of micro-influencers, the impact of user-generated content, and how brands can leverage authentic content to build trust with consumers. The conversation also touches on the role of AI in content creation and the future of social media marketing.

    Key segments of this podcast and where you can tune in to go direct:
    [07:30] “Every person is a micro-Influencer”
    [09:04] The Role of AI in Authentic Content
    [17:41] Leveraging Authentic Content for Brands

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Send me a text with your questions

  • In this podcast episode, host Lee-Ann Johnstone speaks with Heather Murray, an AI marketing specialist, about the growing presence of AI in the industry. They explore the challenges of AI adoption, its impact on content creation and outreach, and the uncertainty surrounding its role in marketing jobs. Heather introduces her 3Cs framework for AI prompting, emphasizing the need for precision and context when using these tools. The discussion also addresses AI's limitations, including its biases and inaccuracies, and the legal concerns surrounding AI-generated content. Heather shares practical strategies for those incorporating AI into their workflows, cautioning that while AI can improve efficiency, human oversight remains critical.

    Key segments of this podcast and where you can tune in to go direct:
    [05:28] Leveraging AI for Content Creation
    [14:10] Enhancing Outreach Emails with AI
    [23:58] Navigating AI Limitations and Legal Ramifications

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    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

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    Send me a text with your questions

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    Klicka här för att uppdatera flödet manuellt.

  • In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Joep van den Boer from Shoparize about the role of CSS (Comparison Shopping Services) in affiliate marketing. They discuss the importance of CSS in enhancing visibility on Google Shopping, the technical requirements for working with CSS publishers, and the evolution of CSS in the affiliate landscape. Joep shares insights on how CSS can support SMEs, strategies for working with CSS publishers, and addresses common misconceptions. The conversation also touches on the future of affiliate marketing, success stories, and the importance of testing and transparency in partnerships.

    Key segments of this podcast and where you can tune in to go direct:
    [03:11] Understanding CSS and its importance
    [12:48] Strategies for working with CSS Publishers
    [24:57] Common challenges and misconceptions

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Send me a text with your questions

  • In this episode, Lee-Ann Johnstone interviews Luke Watkin from MVF Global, discussing the current landscape of affiliate marketing, including the challenges posed by recent SEO changes, the integration of AI, and the impact of regulatory shifts. They explore the importance of diversification in marketing strategies and share insights on successful partnerships and future trends in the industry.

    Key segments of this podcast and where you can tune in to go direct:
    [07:55] The Role of AI in Affiliate Marketing
    [11:35] Navigating Policy Changes and Regulatory Challenges
    [27:42] Future Trends in Affiliate Marketing

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Send me a text with your questions

  • In this episode of the Affiliate Marketing Podcast, host Lee-Anne Johnstone and guest Paul Fernandez from The Growth Guys discuss the evolving landscape of media buying for 2025. They explore the significant impact of AI and automation on advertising strategies, the importance of creativity in campaigns, and the necessity of understanding audience intent.

    The conversation also highlights effective advertising channels and the need for a multi-channel approach to optimize marketing efforts. They discuss the importance of adopting a scientific approach to testing and learning, the complexities of market adaptation, and the necessity of building strong partnerships.

    Key segments of this podcast and where you can tune in to go direct:
    [03:30] Navigating Media Buying Strategies for 2025
    [10:00] Understanding Audience Intent and Product Fit
    [23:05] Key Strategies for Affiliate Managers

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

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    Send me a text with your questions

  • In this episode, Lee-Ann Johnstone interviews Marty Englander, a digital nomad and expert in affiliate marketing. Marty shares his journey into the world of digital marketing, detailing how he accidentally stumbled into affiliate marketing while seeking tutorials on a software product. He discusses the power of affiliate marketing and how it can transform businesses, emphasizing the importance of authentic content creation, particularly through short form videos.

    Moreover, Marty shares his insights on affiliate marketing, discussing the different levels of affiliates, his journey to becoming a super affiliate, and the importance of effective communication. He emphasizes the need for realistic goal-setting for affiliates and the crucial role of affiliate managers in understanding customer desires.

    Key segments of this podcast and where you can tune in to go direct:
    [02:10] Marty's journey into Affiliate Marketing
    [13:38] Creating effective 90-Second Videos
    [27:00] The one tactic that both Affiliates and Affiliate Managers NEED!

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

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    Send me a text with your questions

  • Here we are with another season finale for the Affiliate Marketing Podcast which, thanks to our listeners, has reached 500,000 downloads… and counting! Lee-Ann takes us through what resonated the most from each guest in a highlights-packed episode. Topics ranged from: brand partnerships, CRO, social media gurus and the common success and downfalls in affiliate marketing. Whatever your vertical, niche or focus, there is something to be learned that can help practitioners navigate the evolving landscape of affiliate marketing.

    Key segments of this podcast and where you can tune in to go direct:
    [00:27] Season 19 Overview.
    [03:58] Seeing past affiliate recruitment – how to activate and engage effectively
    [25:55] Relationships with influencers and content creators are key to growth.

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

    Send me a text with your questions

  • Content Warning: Adult Themes
    This episode contains discussions of adult themes, including topics related to the adult industry and sexual wellness. It is intended for individuals aged 18 and over.
    Listener discretion is advised.

    In this episode, Lee-Ann interviews Adam Fung from Lovehoney, exploring his journey into affiliate marketing and the unique challenges of managing an affiliate program in the adult industry. Adam shares insights on navigating the complexities of marketing sexual wellness products, the importance of influencer relationships, and strategies for seasonal campaigns. The conversation also touches on industry challenges, the skills needed for success, and the future of affiliate partnerships.

    Key segments of this podcast and where you can tune in to go direct:
    [05:25] Challenges and Strategies in Affiliate Marketing
    [16:50] Skills for Success in Affiliate Management
    [25:45] Future of Affiliate Partnerships and Networking

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

    Send me a text with your questions

  • This week, Lee-Ann chats with Khaled Mostafa, the co-founder of Beckett Stores, who shares his unique journey in the e-commerce and affiliate marketing space. Khaled discusses his early experiences with dropshipping, the importance of leveraging platforms like TikTok and Instagram, and the strategies he employs to grow his audience and drive sales. The conversation highlights the evolving nature of social media algorithms and the importance of adapting strategies accordingly, providing valuable insights for affiliate marketers and e-commerce entrepreneurs.

    In this conversation, they also explore common mistakes made by affiliate managers and the significance of building strong relationships with content creators. The discussion also touches on future trends in influencer marketing, highlighting the shift towards community building over mere audience engagement. Khaled shares effective outreach strategies for creators, underscoring the need for personalized communication and patience in the affiliate marketing landscape.

    Key segments of this podcast and where you can tune in to go direct:
    [04:48] Leveraging TikTok and Instagram for E-commerce Success
    [19:00] Building Trust and Authority in Affiliate Marketing
    [32:15] Future Trends in Influencer Marketing

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

    Send me a text with your questions

  • In this episode, Lee-Ann interviews Holly Hayes, a digital marketing expert, discussing her journey in influencer marketing and social media. Holly shares insights on building shareable content, maintaining community engagement, and the importance of storytelling in marketing. The conversation also delves into strategies for affiliate managers to connect with influencers and create long-term partnerships, emphasizing the need for authenticity and understanding audience needs. The discussion concludes with practical tips for marketers to enhance their online presence and engage their audience effectively.

    Key segments of this podcast and where you can tune in to go direct:
    [11:30] Building Authentic Connections in Affiliate Marketing
    [23:20] Engaging Influencers for Long-Term Partnerships
    [33:30] Fact-checking sources of information is vital for credibility

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

    Send me a text with your questions

  • Welcome back to the Affiliate Marketing Podcast! In this second episode of 2025, we’re diving into actionable strategies for the year ahead. With many of us settling back into work mode, it’s the perfect time to rethink your goals and predictions for 2025.

    This week, we’re sharing the highlights from our recent LinkedIn Audio event. Hosted by: Rosanne Govender (Head of Growth Marketing at Affiverse), Leanna Klyne (Affiverse’s Head of Agency), and Afffiverse CEO and Founder, Lee-Ann Johnstone, this event gathered insights from the community on what’s new and trending in affiliate marketing. If you missed the live session, subscribe to our newsletter here, to ensure you’re always in the loop for future pop-up audio events—a fantastic opportunity to engage, learn, and grow together.

    Our thanks go to Natalie Ziemba for your contribution to the live Audio session, hopping on to speak from the USA – building community and exchanging ideas is how we ALL learn.

    Key segments of this podcast and where you can tune in to go direct:
    [02:30] Key Trends in Affiliate Marketing for 2025
    [16:40] Channel Diversification Strategies
    [26:05] Exploring Beyond Vertical Boundaries

    We want to hear from YOU!
    Fancy featuring on The Affiliate Marketing Podcast?
    Perhaps you’d like to contribute your expertise to Affiverse Media or pen a piece for the Affiverse Magazine? Your voice matters and our audience is waiting to hear from you!
    Simply complete this form to be considered.

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

    Send me a text with your questions

  • In this celebratory New Year episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone, founder of Affiverse, reflects on an exceptional 2024 while looking ahead to the trends and opportunities shaping affiliate marketing in 2025.

    Key segments of this podcast and where you can tune in to go direct:
    [04:35] Trends to Watch in 2025
    [08:50] AI and Automation in Affiliate Marketing
    [11:42] Looking Ahead: Upcoming Events and what’s in store for Affiverse

    We want to hear from YOU!
    Would you like to feature on The Affiliate Marketing Podcast?
    Perhaps you’d like to contribute your expertise to Affiverse Media or the Affiverse Magazine? Your voice matters and our audience is waiting to hear from you!

    Simply complete this form to be considered and help us to help the world do affiliate marketing – BETTER!

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

    Send me a text with your questions

  • This week on the Affiliate Marketing Podcast, Lee-Ann reflects on this holiday season. Join us as we wrap up 2024 with a heartfelt look back on a year filled with growth, surprises, and invaluable lessons. From industry trends to personal milestones, this episode is a blend of gratitude, insights, and a look ahead to the opportunities that 2025 holds.

    Key segments of this podcast and where you can tune in to go direct:
    [00:29] Opening Reflections: "Was 2024 the year you expected?"
    [01:35] Celebrating Community Wins: Highlights from Affiverse's growth journey.[07:50] Lessons learned in 2024.

    We want to hear from YOU!
    Fancy featuring on The Affiliate Marketing Podcast?
    Perhaps you’d like to contribute your expertise to Affiverse Media or pen a piece for the Affiverse Magazine? Your voice matters and our audience is waiting to hear from you!
    Simply complete this form to be considered.

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

    Send me a text with your questions

  • In this episode of the Affiliate Marketing Podcast, Lee-Ann and Jim Nichols delve into the critical topic of affiliate marketing budgets. They explore the reasons behind the underfunding of affiliate marketing compared to other digital channels, the industry's reputation challenges, and the importance of storytelling in conveying the value of affiliate marketing.

    The conversation highlights the evolving landscape of affiliate marketing and the necessity for affiliate managers to position themselves as service providers within their organizations.They conclude with actionable strategies for marketers to secure budgets and enhance their affiliate marketing efforts.

    Key segments of this podcast and where you can tune in to go direct:
    [03:48] The Current State of Affiliate Marketing
    [17:30] Integrating Affiliate Programs with Brand Strategy
    [26:43] Key Strategies for Securing Budget

    We want to hear from YOU!
    Would you like to feature on The Affiliate Marketing Podcast?
    Perhaps you’d like to contribute your expertise to Affiverse Media or the Affiverse Magazine? Your voice matters and our audience is waiting to hear from you!
    Simply complete this form to be considered and help us to help the world do affiliate marketing – BETTER!

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

    Send me a text with your questions

  • In this episode, Lee-Ann Johnstone interviews John LoBrutto, an expert in affiliate marketing, focusing on the unique aspects of SaaS affiliate programs. They discuss foundational elements, the right timing for launching an affiliate program, the importance of branding, and the types of affiliates that are most effective for SaaS products. John shares insights on the challenges faced by SaaS affiliate programs and emphasizes the need for a strategic approach to maximize success.

    They highlight the need for effective communication, the value of expertise, and the significance of listening to affiliates for product development. The discussion culminates in practical tips for achieving success in affiliate marketing, focusing on loyalty and trust.

    Listen to find out more about:

    Understanding the service aspect is crucial for SaaS affiliate marketing.SaaS products are not impulse buys; they require a different marketing approach.Effective communication with affiliates drives success.

    Key segments of this podcast and where you can tune in to go direct:
    [06:12] When to Start an Affiliate Program
    [16:50] Challenges in SaaS Affiliate Programs
    [33:40] Tips for Affiliate Success

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

    Send me a text with your questions

  • In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Dave Gowans from Browser to Buyer about the significance of Conversion Rate Optimization (CRO) for businesses, especially as we approach 2025. They discuss the importance of understanding conversion rates, identifying barriers to conversion, and the role of user research in optimizing conversion strategies. The discussion also covers strategic testing methods to ensure effective CRO and the value of seeking expert help to achieve better results.

    Listen to find out more about:

    Actionable steps for businesses to implement in their CRO strategies for 2025.Identifying the right opportunities is key to effective optimization.Expert help can guide businesses in optimizing their conversion strategies.

    Key segments of this podcast and where you can tune in to go direct:
    [04:45] Making the best of the traffic you’ve got.
    [06:40] The five tactical steps you need to take.
    [27:44] The importance of the results you gain and how they can guide you.

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

    Send me a text with your questions

  • Welcome to a brand new season of the Affiliate Marketing Podcast. In this episode, host Lee-Ann Johnstone speaks with Jamie White, Co-founder of Brand Partnerships, about the growing importance of brand collaborations in the marketing landscape.

    They discuss the steps brands should take to initiate partnerships, the challenges they may face, and best practices for successful collaborations. Jamie emphasizes the need for clear objectives, the importance of identifying the right partners, and the potential for significant growth in the brand partnership space. The conversation also highlights the role of the Brand Partnerships platform in facilitating these connections and the future of brand collaborations in the marketing strategy.

    Listen to find out more about:

    The steps required to begin the process in pursuing brand partnershipsBest practices for successful collaborationsThe challenges faced in building brand partnerships

    Key segments of this podcast and where you can tune in to go direct:
    [03:25] The Need for Brand Collaborations
    [11:03] Identifying the Right Partners
    [28:25] The Future of Brand Partnerships

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

    Send me a text with your questions

  • The time has come to wrap-up another successful season of the Affiliate Marketing Podcast. For our final episode of Season 18, Lee-Ann reflects on the highlights, featuring insights from various industry experts. The conversation covers essential topics such as: SEO strategies, branding, community marketing, the impact of regulations, and the transformative potential of blockchain technology in affiliate marketing. Each guest shares valuable lessons and actionable insights that can help practitioners navigate the evolving landscape of affiliate marketing.

    Listen to find out more about:

    Why authenticity is key for influencers to engage their audience.How lead generation requires clear objectives and transparencyBlockchain technology – offers instant payouts for affiliates.


    Key segments of this podcast and where you can tune in to go direct:
    [00:00] Season 18 Overview and Highlights
    [04:42] Crypto and iGaming Intersection
    [28:04] US Brand Survey Insights with Tricia Meyer

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

    Send me a text with your questions

  • In this podcast episode, Lee-Ann Johnstone interviews Tricia Meyer, the executive director of the Performance Marketing Association (PMA), discussing insights from a recent brand survey.

    They explore the significance of agency involvement in affiliate marketing, trends in advertiser spending, the importance of segmentation, and the impact of pricing models. The conversation also touches on the focus on profitability, program maturity, and the strategic use of subnetworks.

    Key segments of this podcast and where you can tune in to go direct:
    [04:12] The Significance of Agency Involvement
    [21:10] Future Predictions for Performance Marketing
    [24:17] Good Things Take Time – Top Tips to Take Away

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Send me a text with your questions

  • In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone interviews Social Media Expert Joe Sbiti. Joe shares his journey from creating faceless content to building a community and monetizing his efforts through various platforms.

    Joe shares insights on the dynamics of brand collaborations, the importance of authenticity in content creation, and the evolving landscape of affiliate marketing. He emphasizes the need for personalized outreach from brands, the role of AI in content generation, and the significance of building genuine relationships in the industry. Joe also discusses emerging trends in social commerce and the balance between short-form and long-form content.

    Key segments of this podcast and where you can tune in to go direct:
    [03:34] The Rise of Faceless Content Creation
    [12:25] Building Authentic Relationships with Brands
    [27:10] Trends in Content Marketing and Social Commerce

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Send me a text with your questions