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Casie Jordan, SVP of Programmatic Exchange & Commercial Solutions at Liftoff Mobile, joins AdTechGod to discuss Liftoff Mobile's IPO, the evolution of programmatic advertising, AI-powered creative optimization, the future of mobile app advertising, and why mobile remains the most undervalued advertising channel. Casie also shares her career journey, leadership lessons, and advice for women building careers in ad tech.
Takeaways
Liftoff Mobile's IPO marks a major milestone for the mobile advertising industry.
AI is transforming mobile advertising through creative personalization and campaign optimization.
Human creativity remains essential alongside generative AI.
Mobile advertising continues to be one of the industry's most underpriced opportunities.
Liftoff Mobile's unique DSP, SSP, and exchange ecosystem creates valuable data advantages.
Transparency and direct publisher relationships are becoming increasingly important.
Strong company culture and leadership played a key role in Casie's career growth.
Preparation, confidence, and mentorship are critical for women succeeding in ad tech.
Chapters00:00 Introduction: Meet Casie Jordan, SVP of Programmatic Exchange & Commercial Solutions at Liftoff Mobile01:48 Liftoff Mobile's IPO and what it means for the company03:50 Casie's career journey from publishing to ad tech09:19 From Twitter and MoPub to joining Liftoff Mobile13:44 What an SVP of Programmatic Exchange actually does16:47 How AI is changing programmatic advertising19:19 Balancing AI with human creativity in ad creative21:55 Inventory transparency and publisher trust24:47 Why mobile advertising is still the most undervalued advertising channel27:46 Liftoff Mobile's unique exchange, AI infrastructure, and competitive advantage29:47 Career advice and leadership lessons for women in ad tech32:33 Final thoughts and closing remarks
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How can publishers earn more from every visitor in the AI era? Lori Tavoularis, President & CRO of MULA, joins the AdTechGod Podcast to discuss AI-powered monetization, agentic advertising, commerce, CTV innovation, and the future of publisher revenue. She also shares lessons from building a startup, leading revenue teams, and balancing leadership with family.
Takeaways
How AI agents optimize publisher revenue beyond traditional ads.
Why engagement matters more than impressions.
MULA's vision for commerce, newsletters, and CTV monetization.
Separating AI hype from real business value.
Leadership lessons from startups, publishing, and revenue growth.
Chapters00:00 Introduction to Lori Tavoularis & MULA01:29 From Publishing Executive to Startup Leader06:06 How MULA Uses AI to Increase Publisher Revenue11:39 Commerce, Content Recommendations & User Intent13:02 Agentic AI and Smarter Monetization14:20 Expanding into Newsletters and CTV17:31 AI Hype vs. Real Business Impact20:59 AI Tools for Sales and Revenue Teams21:02 Women in AdTech Leadership26:49 Final Thoughts & What's Next for MULA
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Don Norton, General Manager of Data Solutions at AdImpact, joins AdTechGod to discuss his journey from DoubleClick and Google to AdImpact, the evolution of TV measurement, the rise of CTV, political advertising trends, AI's role in media intelligence, and why relationships still matter in an increasingly automated industry.
Takeaways
Don shares lessons from DoubleClick, Google, Infillion, and AdImpact.
AdImpact is expanding beyond political advertising into cross-TV intelligence.
CTV and broadcast measurement require larger datasets and ACR technology for accuracy.
Political advertising in 2026 is expected to rival presidential election spending levels.
Local CTV presents one of the biggest growth opportunities in television advertising.
AI is improving data processing, automation, and predictive insights.
Despite automation, trust and human relationships remain critical in media buying and selling.
Chapters 00:00 Introduction to Don Norton and His Ad Tech Journey01:05 Starting at DoubleClick During the Early Internet Boom02:12 The Evolution from DoubleClick to Google04:00 Leaving Google and Joining Infillion05:31 Why Don Joined AdImpact06:06 AdImpact's Growth Strategy and Expansion Beyond Political Advertising07:05 Understanding Cross-TV Measurement: Broadcast, Cable & CTV08:01 The Challenge of Measuring Linear TV and Streaming Audiences10:09 What Advertisers Want from TV Measurement11:31 How AdImpact Uses ACR Data and Large TV Panels13:14 Who Uses AdImpact's Data and Insights?14:26 The Biggest Data Challenges in Media Intelligence16:34 AI, Data Validation, and Operational Efficiency18:54 Political Advertising Outlook for 202620:27 The Future of Local CTV Advertising23:10 What's Overhyped in Ad Tech?24:00 Why Relationships Still Matter in an AI-Driven Industry26:05 Final Thoughts and Closing Remarks
Guests: AdTech God
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Craig Benner, Founder & CEO of Accretive, joins the AdTechGod Pod to discuss the future of Digital Out of Home (DOOH), measurement, attribution, media buying, and why brands are increasingly investing in high-impact advertising beyond traditional digital channels.
Takeaways
DOOH remains one of the most underinvested channels despite its massive reach.
Measurement has historically been the biggest challenge for out-of-home advertising.
Accretive helps connect physical-world exposure to digital outcomes.
Better attribution drives greater confidence and media investment.
Search often captures intent rather than creating it.
Out-of-home excels at generating awareness and demand.
Brands are shifting budgets from linear TV into measurable alternatives.
Mobility data plays a key role in audience targeting and measurement.
Media Mix Modeling is helping validate the value of DOOH.
Retail media presents a major opportunity for out-of-home advertising.
AI and standardization are accelerating industry adoption.
Education remains critical for broader DOOH growth.
Chapters00:00 Meet Craig Benner and Accretive 01:09 From Viant to founding Accretive 02:06 Discovering the opportunity in DOOH 03:45 Why out-of-home should command more ad spend 04:40 The measurement-first philosophy behind Accretive 05:47 Solving attribution challenges in DOOH 07:12 Which advertisers benefit most from out-of-home 08:49 How audience targeting works in DOOH 10:33 Measuring foot traffic, web lift, and outcomes 11:09 Where today's DOOH budgets come from 12:45 The industry's overreliance on lower-funnel marketing 13:51 Why out-of-home creates demand and intent 15:32 Giving DOOH the credit it deserves 16:53 How measurement changes media allocation decisions 18:01 The reality of search and retargeting attribution 19:49 The future of digital out-of-home advertising 20:46 AI, MMMs, and industry standardization 21:47 Educating agencies and media buyers 24:14 Retail media and the "last inch" opportunity 25:40 Resources for learning more about DOOH 26:52 Final thoughts and closing remarks
Guests: AdTechGod
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Fox's $22 billion acquisition of Roku is one of the biggest media and advertising technology stories in years, and it could fundamentally reshape connected TV.
In this special breaking news episode of the AdTechGod Pod, AdTechGod is joined by Kyle Dozeman Co-Founder & CEO at Kovva and former CRO of PubMatic, Richie Hyden (SVP of Publisher Solutions at Viant Technologies), and David Nyurenberg (SVP at InterMedia Advertising) to discuss the strategic implications of the deal.
This episode covers why Fox made this move, what Roku's 100+ million household footprint brings to the table, and why identity, audience data, and operating system ownership may be more valuable than streaming content itself. They also discuss how the acquisition could transform audience targeting, measurement, content discovery, programmatic advertising, and Fox's ability to compete with giants like Amazon, Google, Netflix, and Disney.
Will this create a new advertising powerhouse? How will brands, agencies, and publishers be affected? And five years from now, will this be remembered as a content play, an identity play, or the deal that changed connected TV forever?
Tune in for expert analysis on one of the most consequential acquisitions in the history of streaming.
Key topics
Fox's acquisition of Roku and its strategic implications
The role of identity and audience data in the deal
Impact on content distribution and platform dynamics
Changes in ad tech and programmatic buying
Future of streaming, content, and advertising
Chapters
00:00 Introduction to the Acquisition
01:50 Understanding the Strategic Importance of Roku
06:21 Identity and Audience Data: The Core Asset
10:16 The Impact on Ad Placements and Market Dynamics
14:01 Advertiser Perspectives on the Acquisition
16:55 Transparency in Advertising: A New Era?
21:18 User Acquisition and Market Positioning
23:19 Future Implications of the Acquisition
26:22 Looking Ahead: The Next Five Years
Interested in attending Marketecture Live Chicago on September 23, 2026?. Attendance is free for qualified brands and agencies, and early bird pricing ends soon for everyone else.
Register now to secure your spot at chicago.marketecturelive.com.
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Scott McKinley, Founder & CEO of Truthset, discusses the state of data quality, identity, and measurement in digital advertising.
Scott shares why the industry continues to prioritize scale over accuracy, how data quality deteriorates throughout the supply chain, and why advertisers need to rethink legacy metrics like reach and CPMs. The conversation also explores identity, walled gardens, authentication, and the future of the open internet.
Takeaways
Data accuracy often declines significantly as data moves through the ad tech supply chain.
Scale is frequently prioritized over quality, leading to inefficient advertising spend.
Advertisers should focus on precision and outcomes rather than reach alone.
Authentication is critical to improving identity and publisher monetization.
Independent measurement remains essential for trust and accountability in advertising.
Walled gardens continue to outperform because of durable identity systems.
IP addresses are an unreliable long-term replacement for cookies.
The open internet must improve identity infrastructure to remain competitive.
Chapters
00:00 Introduction to Scott McKinley and Truthset
01:05 From Olympic cyclist to ad tech entrepreneur
03:01 The trust crisis in advertising and lessons from sports
05:25 Why advertising lacks accountability and regulation
07:00 Nielsen's role in independent measurement
09:00 Why Scott founded Truthset
11:17 Common misconceptions about data accuracy
14:20 The industry's obsession with scale over quality
17:53 Why reach is becoming an outdated metric
19:13 Signal loss, walled gardens, and measurement challenges
23:16 The future of identity in advertising
25:34 Why authentication is the path forward
25:51 The biggest misconception about IP addresses
26:43 What the open internet must do next
28:05 Closing thoughts
Guests: AdTechGod
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In this episode of the AdTechGod Pod, Ray Adamson, Head of Solution Sales at DanAds,
discusses the evolution of self-service advertising, automation in ad operations, and the publisher
monetization strategies, and how AI is reshaping the future of ad tech. Learn how leading
Publishers are unlocking new revenue streams and improving efficiency through self-service
platforms.
Takeaways
Automation is becoming a business imperative in ad operations.
DanAds helps publishers unlock new advertiser segments.
Self-service complements sales teams rather than replacing them.
Successful self-service programs require active promotion
DanAds offers more than self-service technology
AI is reshaping operational workflows
The future belongs to creative media leaders and innovative ad tech partners.
Chapters
00:00 Introduction to Ray Adamson and DanAds
01:25 Ray's Journey into Ad Tech and Career Evolution
03:55 How Ad Operations Have Changed Over the Years
05:50 What DanAds Brings to the Market
07:55 The Rise of Self-Service Advertising Platforms
08:33 Build vs. Buy: Publisher Self-Service Strategies
10:09 The Impact of Self-Service on Sales Teams
10:54 Expanding Revenue Through Long-Tail Advertisers
13:19 Common Misconceptions About Self-Service Advertising
15:05 Publisher Playbooks and Marketing Support
15:52 Integrations, Workflow Automation, and Monetization Services
17:57 Which Publishers Benefit Most from DanAds?
20:28 The Future of Ad Tech, AI, and Automation
22:43 Final Thoughts and Closing Remarks
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In this episode, Gina Michnowicz, CEO of The Craftsman, joins AdTechGod to discuss building a creative agency focused on storytelling, experiential marketing, and integrated campaigns for global brands like Cisco, Disney, Marvel, and Godiva. Gina shares her journey from digital consulting to launching The Craftsman, how creative ideas come to life across physical and digital experiences, and why human creativity still matters in the age of AI. From building a 3,000-chocolate-bar train for Godiva and 20th Century Fox to discussing the future of branded content and creators, this conversation dives deep into the evolving world of marketing and advertising.
Takeaways
Human creativity remains essential despite advances in AI.
Great marketing ideas come from non-linear creative thinking.
Experiential campaigns work best when integrated with digital and PR.
AI is useful for productivity, but not for original ideas.
Emotional storytelling is difficult for AI to replicate.
Brand awareness and experiential marketing are becoming more valuable.
Creators will need to focus on authentic and original content.
The best campaigns connect people emotionally to brands.
Chapters
00:00 Gina Michnowicz joins the podcast and introduces The Craftsman.
01:09 Gina shares her journey from consulting to founding her agency.
03:44 How The Craftsman works with brands like Disney, Cisco, and Godiva.
06:32 Building integrated campaigns that combine experiential, PR, and social.
07:06 The story behind the 3,000 chocolate bar Godiva train campaign.
09:42 How Gina’s digital background shaped her creative approach.
11:12 Gina’s perspective on AI in creativity and advertising.
14:21 Why AI struggles with original creative ideas.
17:46 The emotional gap between AI-generated and human-made content.
20:45 Where creativity, branding, and marketing are heading next.
22:50 Gina shares her optimism for the future of creative work.
Guests: AdTech God
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In this episode of the AdTechGod Pod, Simon Powell, CEO of HELI-D, shares how his company is redefining out-of-home advertising with flying digital billboards attached to helicopters. From launching campaigns for MTV, Disney, Pepsi, Xbox, and VaynerX to creating immersive aerial activations that generate massive earned media, Simon breaks down the future of flying digital media and why emotional, high-impact advertising still matters.
The conversation explores the evolution of aerial advertising, the technology powering HELI-D's LED helicopter screens, QR code engagement at massive live events, and what comes next for digital out-of-home, including drones and integrated media experiences.
Takeaways
HELI-D evolved from traditional helicopter banners into fully digital flying LED billboards.
Simon Powell transitioned from investment banking into aviation and advertising entrepreneurship.
Early innovation included projection technology that turned helicopter banners into flying cinema screens.
HELI-D’s breakthrough campaign debuted at the MTV VMAs with Viacom in 2016.
Disney partnered with HELI-D for large-scale experiential aerial activations.
The company has executed campaigns for Pepsi, Star Trek, Catch-22, Xbox, and VaynerX.
COVID accelerated the development of HELI-D’s scalable LED screen technology.
The aerial ads create strong emotional reactions because of their size, movement, sound, and visibility.
HELI-D campaigns generate significant earned media through social sharing and inbound audience engagement.
QR code campaigns achieved massive interaction rates at live sporting events like the Melbourne Cup.
HELI-D partnered with Blue Bite for mobile retargeting and shadow fencing at Possible.
Xbox used Heli-D to create a flying live gaming experience with zero-latency gameplay.
Simon believes flying digital media will eventually include drones as lift and battery technology improves.
HELI-D sees itself as a premium “wow factor” integrated into broader DOOH campaigns rather than a standalone medium.
Chapters
00:00 – Introduction to HELI-D and the POSSIBLE event activation
00:46 – Simon Powell’s background in investment banking and aviation
01:34 – The origin of helicopter banner advertising
02:12 – Creating the first digital aerial projection system
03:26 – Pitching Viacom and launching at the MTV VMAs
04:18 – Disney partnership and major aerial campaigns
04:47 – Pepsi Super Bowl activations and entertainment stunts
05:01 – Star Trek, Catch-22, and large-scale aerial experiences
05:54 – COVID’s impact and developing HELI-D’s LED technology
06:51 – AdTechGod’s firsthand experience with the helicopter billboard
08:22 – Emotional impact and audience reactions to aerial advertising
09:06 – QR code engagement success at the Melbourne Cup
10:33 – Earned media and viral audience response
12:22 – Metrics, retargeting, and campaign measurement
13:16 – Xbox Ninja Gaiden activation and live gameplay in the sky
14:53 – The future of DOOH, drones, and flying digital media
16:39 – Cannes plans and future expansion for HELI-D
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David Nyurenberg, SVP of Digital at InterMedia Advertising, joins the AdTechGod Pod to discuss the realities of programmatic advertising, CTV transparency, and why the industry may need a complete reset. From his early days at Gameloft to building digital practices at major agencies, David shares sharp insights on media buying, innovation, AI hype cycles, and the future of CTV.
In this episode, David discusses why transparency matters, how linear TV shaped his perspective on media buying, and what advertisers still get wrong about optimization and data.
Takeaways
Programmatic advertising incentives have created long standing transparency issues.
Linear TV buying still offers valuable lessons for modern digital advertising.
CTV needs show level transparency to unlock its full optimization potential.
AI and agentic advertising are promising, but still unproven at scale.
More marketers are openly sharing ideas and challenging industry norms.
Strong thought leadership comes from driving real innovation, not just visibility.
Long tail content still matters when optimizing for reach and outcomes.
The industry is becoming more sophisticated and data driven overall.
Chapters
00:00 David Nyurenberg joins the AdTechGod Pod.
01:20 David explains how he accidentally entered the advertising industry through Gameloft.
03:51 Why David became outspoken about the flaws in programmatic advertising.
05:56 The biggest challenges facing the ad tech ecosystem today.
08:38 How working in linear TV changed David’s perspective on media buying.
11:25 David shares his thoughts on AI, agentic advertising, and AdCP hype.
15:24 What gives David optimism about the future of advertising.
17:27 Building a respected personal brand and becoming an award winning industry voice.
20:37 Why CTV transparency and show level data matter so much.
24:31 How David stays informed in the fast moving ad tech industry.
25:55 Final thoughts and closing remarks.
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At Marketecture Live, Brad Fox, SVP, Health Media, dentsuX, joins Josh Walsh, Co-Founder & CEO, BranchLab, and Zach Rodgers, Founder, Sensical, to explore how AI and neural networks are reshaping healthcare advertising. From the rise of AI-driven patient behavior to the decline of traditional targeting methods, the conversation dives into privacy-safe audience strategies, evolving patient journeys, and what the future holds for pharma marketers in an AI-first world.
Takeaways
AI is rapidly changing how patients search for and consume health information
Healthcare advertising is shifting away from search, contextual, and retargeting
Neural networks enable privacy-safe prediction of patient populations
Audience targeting must be rebuilt using AI-driven models
Patient journeys are complex and require more nuanced segmentation
AI is making both patients and doctors more informed
True one-to-one personalization remains limited due to regulation
AI platforms may eventually monetize healthcare interactions
Chapters
00:00 Introduction to healthcare, AI, and advertising
00:18 Overview of the panel and discussion focus
01:04 AI as a primary tool for health information
01:53 Surge in AI-driven health queries and behavior shift
02:45 Changing role of search and health websites
03:40 Adoption of AI tools by physicians
04:31 Impact of AI on patient and doctor outcomes
06:33 Decline of traditional targeting and need for new strategies
07:40 Future of pharma ad spend in an AI-driven world
08:45 Neural networks and privacy-safe targeting explained
10:31 AI-driven audience targeting and patient lifecycle
12:28 Predictive modeling for healthcare populations
13:03 Importance of understanding patient journeys
15:57 Scaling AI audiences across media channels
17:11 Faster audience creation and activation
18:40 Personalization limits in healthcare marketing
20:12 Future of AI platforms and healthcare ads
22:01 Regulation and the future of pharma advertising
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Eric Mayhew, Chief Innovation Officer and Co-Founder of Fluency, shares how his experience in automotive advertising inspired the creation of Fluency and its mission to eliminate repetitive AdOps work through automation. Eric dives into the difference between automation and AI, the future of agentic systems, and why human creativity still matters most in advertising. From scaling ad operations to building compliant AI workflows, this conversation explores where marketing technology is headed next.
Takeaways
Automation should eliminate repetitive tasks so teams can focus on strategy and creativity.
AI and automation are complementary, but they are not the same thing.
Human oversight remains critical for compliance, governance, and brand safety.
AI is powerful, but context quality determines the reliability of outputs.
Personalization in advertising may finally become practical with AI and automation.
Agencies want customizable workflows, not one-size-fits-all automation.
Fluency focuses on deterministic workflows that execute advertiser strategies at scale.
Agentic systems will combine rule-based automation with probabilistic AI decision-making.
Chapters
00:00 Introduction to Eric Mayhew and Fluency
01:20 How Dealer.com Inspired the Creation of Fluency
04:07 The Real Problem with Manual AdOps Workflows
05:45 Fluency’s Approach to Automation and AdOps Efficiency
07:45 Why AdOps Professionals Should Embrace Automation
10:41 The Difference Between Automation and AI
15:21 AI Risks, Hallucinations, and Governance Challenges
19:21 Where Humans Still Outperform AI
22:54 How Fluency Onboards and Automates Campaign Workflows
27:02 The Future of Agentic AI and Advertising Personalization
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Scott Ensign, Chief Strategy Officer at Butler/Till, joins Amanda Grant, EVP, Global Head of Data and Tech Partnerships, WPP Media, and Chris Feo, SVP, Sales & Partnerships, Unity, to discuss why gaming remains misunderstood, how data unlocks its true value, and what advertisers need to do to tap into its full-funnel potential. From perception challenges to multi-screen behavior, this conversation reframes gaming as one of the biggest untapped opportunities in modern media.
Takeaways
Gaming reaches nearly all demographics, but is still misunderstood by brands
Perception issues and legacy media habits are limiting investment
Gaming environments offer highly engaged, data-rich audiences
Mobile gaming plays a key role in multi-screen consumer behavior
Brands should treat gaming as an audience strategy, not just a channel
Full-funnel opportunities exist beyond performance and installs
Data is the key to unlocking better targeting and planning
Chapters00:00 Introduction to the episode and gaming opportunity
00:18 Why gaming now reaches all demographics
01:45 The gap between gaming usage and ad spend
02:38 Perception challenges holding brands back
04:08 Media buying habits and resistance to change
05:38 How data helps break gaming stereotypes
07:14 Gaming as a high-attention, “lean-in” environment
08:45 Multi-screen behavior and shifting consumption
10:06 Rethinking TV vs mobile in modern media
13:18 Performance vs brand investment in gaming
16:20 Gaming opportunities across industries like pharma
18:18 Unlocking commerce and purchase intent data
20:12 Treating gaming as an audience strategy
21:45 Favorite games and closing thoughts
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Tom Burke, Chief Revenue Officer of AI Digital, joins the show to break down the evolution of programmatic advertising, the realities of in-housing, and how AI is reshaping the media landscape. From his journey through AOL Basis and PMG to leading an AI native consultancy, Tom shares insights on fragmentation innovation and what it takes to stay competitive in today’s ad tech ecosystem
Takeaways
Programmatic has become too complex for simple in housing strategies
Fragmentation is a challenge but also a massive opportunity
AI Digital Open Garden approach prioritizes flexibility across platforms
AI is moving toward becoming the operating system of marketing
Success in the AI era depends on identifying what makes you uniquely valuable
Chapters
00:00 Introduction to Tom Burke and AI Digital
01:15 Tom’s journey from Boston Globe to ad tech leadership
02:54 Why Tom joined AI Digital
04:13 What AI Digital does and its three core pillars
07:51 The evolution of housing programmatic
09:52 How agencies are adapting their pitches
11:30 The economics and challenges of in housing
13:25 How AI Digital supports brands and agencies
14:56 Key trends shaping the future of advertising
16:50 The role of AI and what is coming next
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Scott Ensign, Chief Strategy Officer at Butler/Till, shares how a fully employee-owned agency drives innovation, transparency, and growth.
From building trust in digital advertising to leveraging AI and agentic media, Scott breaks down how agencies can stay ahead while delivering real value to clients.
Takeaways
Butler/Till is 100 percent employee-owned, aligning incentives across teams and clients
Innovation in media requires breaking traditional planning cycles
AI should focus on building trust, not just efficiency
Transparency is a core differentiator in agency-client relationships
Innovation funds help test new strategies without risking core budgets
Chapters
00:00 Introduction to Scott Ensign and Butler/Till
00:50 Career journey and why Scott stayed for 7 years
02:30 How employee ownership works at Butler/Till
04:20 What a Chief Strategy Officer actually does
06:10 Scott’s path through digital media and strategy
08:20 The future of digital advertising and AI
11:40 Transparency in partnerships and data
13:50 The Innovation Fund and why it matters
17:50 Real-world AI and agentic media testing
20:00 Closing thoughts and industry outlook
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Jeremiah Owyang, General Partner, Blitzscaling Ventures, explains how AI agents representing consumers and business decision-makers are reshaping the relationship between marketers, publishers, and advertisers. As agents increasingly control discovery and purchasing decisions, traditional marketing strategies break down and must be reimagined. The talk outlines the five AI cultures companies need to adopt internally to compete in this new landscape. It also shows how the marketing funnel evolves when agents, not humans, become the primary decision-makers. The session closes with real-world examples and a clear prediction for the future of AI-driven marketing.
Takeaways
AI agents will increasingly act as the primary decision-makers for consumers
The AI-first approach prioritizes using AI before hiring humans
AI-native startups are achieving up to 10x revenue per employee
The customer journey is shifting from human-driven to agent-driven decisions
Ads may disappear or evolve into AI-to-AI negotiations
Chapters
00:00 Introduction to AI agents becoming customers
01:00 What is the agentic economy
02:30 Real-world examples of AI agents in action
04:30 The five AI cultures explained
06:30 The AI-first method (Adopt, Build, Hire)
07:30 Shopify case study and AI adoption
09:30 Revenue per employee and AI-native advantage
10:50 The agentic thesis and future of the internet
12:30 Why ads may disappear in an AI-driven world
13:00 What an AI agent actually is
14:50 The AI agent ecosystem explained
19:20 How the customer decision funnel is changing
21:30 AI agents making decisions for consumers
22:30 Web4 and the agentic internet
24:00 Real-world startups building agent-driven companies
26:20 Key insights and future outlook
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Jay Wolff, President at 212NYC, joins the AdTechGod pod to share his 20+ year journey in digital advertising and how he is helping shape the largest ad community in New York. From making industry access more affordable to rebuilding post pandemic networking, Jay dives into the power of human connection in an AI driven world, the rise of Gen Z influence, and what is next for the ad tech ecosystem.
Takeaways
Community and human connection remain critical even as AI transforms the industry
212NYC focuses on accessibility and affordability for emerging professionals
Diverse programming helps engage different audiences across career stages
Gen Z and the influencer economy are reshaping marketing strategies. Simplicity and consolidation will define the future of ad tech platforms
AI, search evolution, and robotics will influence the next wave of innovation
Chapters
00:00 Introduction to Jay Wolff and 212NYC
01:30 Jay’s 20+ year journey in digital advertising
03:00 Making industry access affordable and inclusive
05:00 Rebuilding networking after the pandemic
07:00 Event strategy and engaging diverse audiences
10:30 Growth of 212NYC and community impact
12:30 The future of ad tech: AI, simplicity, and consolidation
15:30 Influencer economy and Gen Z trends
18:30 Emerging tech: AI saturation and robotics
20:30 How to join and get involved with 212NYC
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Joe Zappa, Founder and CEO of Sharp Pen Media, joins the AdTechGod Pod to break down how modern media has shifted power from institutions to individuals and why executives must become evangelists for their own brands.
From building in public to leveraging social platforms effectively, Joe shares how CEOs and industry leaders can drive awareness, generate inbound leads, and shape narratives in today’s ad tech landscape. The conversation also explores AI in content creation, the rise of commerce media, and where the industry is heading next.
Takeaways
Power in media has shifted from institutions to individuals
CEOs should act as chief evangelists for their companies
A consistent narrative is key to effective personal branding
Sharing insights builds trust more than self-promotion
Social media drives inbound leads when used authentically
AI is a tool, but human input is essential
Commerce media, AI, and CTV are key industry trends
Differentiation comes from people as much as products
Chapters
00:00 Introduction to Joe Zappa and Sharp Pen Media
01:10 Joe’s background and founding his company
02:00 The shift from institutions to individuals
03:40 Why executive evangelism works
05:00 Building a strong brand narrative
06:00 Social media as a growth engine
08:00 Personal vs professional content strategy
09:30 Traditional PR vs modern communication
11:00 Differentiation in ad tech
12:40 AI content: value vs “AI slop.”
15:30 Trends: CTV, AI, and commerce media
17:20 Joe’s business growth and future focus
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Joanna O'Connell, Chief Intelligence Officer, Omnicom Media Group, breaks down the new brand growth framework, why emotional connection matters more than ever, and how marketers must adapt to Gen AI, shifting trust, and ad avoidance.
Takeaways
Consumers are influenced by more sources than ever
Information asymmetry is gone
Trust is shifting from institutions to people and AI
Attention is fragmented and declining
Gen AI is now an influencer and gatekeeper
Ad avoidance is a major barrier
Economic pressure is reshaping buying behavior
Traditional brand frameworks are no longer enough
Emotional connection is now critical
Brands must market to both people and machines
Chapters
00:00 Introduction to the AdTechGod Pod and Joanna O’Connell
00:23 Why this conversation matters in today’s media landscape
02:05 How consumer influence has evolved
03:18 The explosion of information
03:49 The death of information asymmetry
04:26 The new trust economy
04:59 Fragmented attention and digital overload
05:28 Gen AI as a new influencer
06:14 The reality of ad avoidance
06:25 Economic pressures shaping consumer behavior
08:05 What a brand means today
09:10 The growing disconnect between brands and consumers
10:33 Brand versus performance marketing tension
11:44 Rethinking the brand growth framework
11:58 The evolution of physical availability
13:06 The challenge of mental availability
14:10 Introducing emotional availability
15:53 Building real consumer connection
17:37 The new three-pillar brand model
18:11 Practical strategies for modern brands
19:56 Marketing to people and machines
20:09 Where brands should show up today
21:53 The rise of AI-driven discovery
22:24 Final framework and closing thoughts
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Learn how Viant’s acquisition of TVision is intended to reshape advertising measurement, with a focus on bringing attention metrics and deeper insights into media buying.
As brands continue searching for more effective ways to evaluate campaign performance, this move reflects an effort to shift toward measuring real viewer engagement. In this interview, we explore what the acquisition is designed to achieve and what it could mean for the future of advertising measurement.
Featuring Tim Vanderhook, CEO of Viant, and Yan Liu, CEO and Co-founder of TVision, this episode examines developments in TV measurement, the role of attention metrics, and how these approaches may influence evolving advertising strategies.
Takeaways
Viant has acquired TVision, a leader in attention measurement technology that tracks real human viewing behavior across linear TV and streaming platforms.
TVision measures true attention, moving beyond traditional metrics like impressions, GRPs, and ratings to determine who is actually watching ads and content.
The company captures three critical signals: presence in the room, co-viewing behavior, and screen attention.
Research shows that 20-30% of TV ads are delivered to empty rooms, highlighting the need for more accurate measurement.
Viant's acquisition strengthens its vision of understanding who saw the ad, what content they watched, and whether they paid attention.
TVision currently operates a nationally representative, opt-in panel of approximately 5,000 households and 14,000 individuals across the U.S.
Privacy remains a core focus, with image processing occurring locally on devices rather than in the cloud.
Viant is launching attention-adjusted CPMs, allowing advertisers to optimize bids based on audience attention quality.
Integration with Viant's Iris technology creates a bridge between TVision's attention data and real-time DSP activation.
Future enhancements will enable closed-loop optimization, connecting creative performance and attention signals directly to media buying decisions.
Chapters
00:00 Introduction to Viant's Acquisition of TVision
01:34 Understanding TVision's Unique Approach
05:11 Viant's Strategy and Market Positioning
10:21 The Importance of Independent Measurement
13:22 Panel-Based Data Collection and Its Implications
14:47 Attention-Adjusted CPMs and Pricing Models
17:12 Integration Timeline and Future Developments
19:06 Excitement for the Future with Viant
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