Avsnitt
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Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.
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Saknas det avsnitt?
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Beano Brain’s Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen Z
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Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.
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Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open headphones
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VP of Marketing Carol Best discusses brand purpose and changing consumer behavior
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CMO David Sandstrom explains the fintech company’s generative AI strategy and recent moves into traditional banking
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CMO Kyle Watson talks healthy trends and strategic Gen Z marketing
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CMO joins the Marketer’s Brief podcast to discuss the chain’s media mix and updated loyalty program
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GoGo Squeez CMO joins the Marketer’s Brief podcast to discuss how these new consumers are helping the brand grow up and spur new products
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The ice cream maker has had to balance is social justice views and being part of a packaged food giant
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Chief marketer behind Lysol, Mucinex and Airwick describes how company is using AI to mine insights, measure media effectiveness and more.
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Vinay Shahani, senior VP for U.S. sales and marketing at Nissan Americas, on recapturing the automaker’s marketing edge and how it is approaching sports marketing.
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Social media managers Kerrie Longo and Davis Miller talk about working with other brands, TikTok Shop, and what’s next for Scrub Daddy.
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COO Courtney Hirsch discusses brand deals and TV rights
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Beauty brand’s new campaign showcases endurance testing on its makeup products
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