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We talk about how high standards and perfectionism can freeze momentum, especially when you are building something big like a new website. We share a practical way to choose a deadline, define a baseline, and ship a first version that helps people find you and pay you.
• why big ideas turn into start stop progress
• how Parkinson’s law makes long deadlines drag
• choosing a baseline so version one can go live
• simple website essentials for artists, makers and shop owners
• taking tiny daily steps to build momentum
• when paying for better tools or help saves time
Let me know if you need some help around this. You find all the information on paternshift.fm. Share this podcast with someone you know that you think could benefit from some insights.Support the show
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We trade perfection for a real-time chat about how our brains and bodies shape creative work, from travel calm to the need for negative space away from screens. Along the way we unpack neurodivergence, boundaries, and why coaching can be the container that helps you hear yourself think.
• letting go of perfectionism and choosing honesty over polish
• finding calm through slower inputs and solo travel time
• Rick Rubin’s The Creative Act and taking notes without screens
• creating negative space through walks journalling and reading
• bullet journalling and commonplace-style note taking for learning
• weight loss support tools and how ADHD affects body signals
• intuitive eating curiosity and stepping away from diet culture
• discovering aphantasia and rethinking how imagination works
• masking boundaries and communicating needs with friends
• coaching as a safe container for thinking feeling and change
Please reach out to me I love to hear from you Please reach out and let me know what you thoughtSupport the show
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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
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Saknas det avsnitt?
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You’ve seen the button. “Book a free discovery call.” And something about it feels a little prickly — like clicking it means you’re walking into a lion’s den with no way out. I used to feel exactly the same way. Now I’m on the other side of it, and I want to invite you in properly.
In this short episode I walk through what a discovery call actually is — and what it isn’t. It’s not a sales pitch. It’s not a test you can fail. It’s not a free coaching session. And you won’t leave owing me anything.
What it is: a 30-minute real conversation. We figure out where you are, what might help, and whether we’re a match. It goes both ways — I’m figuring out if I can help you, and you’re figuring out if I’m the right person to do that.
I also talk about the question I always ask: are you in building mode or survival mode? And I explain the difference between coaching and therapy — including why there’s still space for real emotions in coaching, just not trauma work.
If you’re curious, that’s already enough reason to book. You don’t need a plan. You don’t need to prepare. Just show up.
Support the show
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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
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Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
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I'm getting personal in this episode of Pattern Shift — recorded from my brand new praktijk in Rotterdam. I trace why I bootstrapped from 300 euros, refused investors, never built a conventional team, and kept rebuilding the brand. I name Pathological Demand Avoidance directly and connect it to my lifelong distrust of the ready-made — in business, fashion, and a painting I found on the side of the road last week. From sour puss to happy kitty: on curiosity as the antidote to cynicism, and three questions to find out where you're running on borrowed structure.
Support the show
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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
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We share a clear, kinder way to do marketing: repeat your message with integrity so the right people can finally hear it. From the mere exposure effect to mini campaigns across platforms, we turn silence into timing and boredom into a positive signal.
• owning the creative life and business coach identity
• why one-off posts fail to reach people
• the wedding metaphor for attention and delivery
• silence meaning timing, not disinterest
• mere exposure effect and the rule of seven
• the boredom paradox and staying the course
• building mini campaigns with varied formats
• using multiple platforms without copy-paste
• checking numbers to calm your nerves
• connecting the dots with clear calls to action
Email me at info at ja-wol.com
Go to www.patternshift.fm to find out moreSupport the show
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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
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In this cozy year-end episode, I guide you through a gentle intention-setting practice inspired by wishes shared inside the Business Circle. This isn’t about goals or productivity — it’s about creating an inner compass for 2026 that feels supportive, spacious, and doable. If you’re craving more ease, courage, stillness, or time to create, this episode will help you clarify what you truly want for the year ahead.
Support the show
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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
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Am I my brand? And does branding even matter when I’m a tiny, one-person creative business?
In this episode, I untangle the belief that branding is mostly fonts, logos, and pretty photos, and I lean on Brand the Change to explore branding as direction – a compass for how you show up, what you say yes to, and how people experience your work.
I share examples from the knitting world, some brands that randomply popped up in my head and that's saying much in itself (think Stephen West, Rowan, Hedgehog Fibres), talk about my own journey from yarn shop to coaching, and get honest about boundaries, privacy, and starting a YouTube channel without burning myself out.
I close with journaling questions to help you see where your branding already shines, and how you can use it as a tool instead of a costume.
• Watch the video version on my YouTube channel
https://www.youtube.com/@pattern-shiftSupport the show
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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
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- How I separate ideas from tasks, plan by energy, and keep marketing simple -
Planning doesn’t have to kill creativity. In this episode, I share how I plan with a neurodivergent, creative brain—lightly. Using examples from some of my clients, I separate ideas from tasks, choose one daily priority, and use soft time blocks guided by energy instead of the clock. I talk about how Bullet Journaling® supports me (without needing pretty pages), how I turned my phone into a tool, and why monthly/weekly/daily funnels keep my daily list truly doable. If you’ve tried rigid systems and rebelled, this is for you. Planning can protect your freedom, help you make more, and keep your marketing consistent—without heroic last-minute sprints.
FULL SHOWNOTES WITH LINKS: https://www.ja-wol.com/blogs/podcast/107
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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
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I’ve noticed that many smart, creative people avoid coaching because they think it’s only for people who are lost, unsure or corporate CEO's. In this episode of Pattern Shift, I challenge that idea. I share my own stories as both a coach and a client, from working with ADHD and lifestyle coaches on my weightloss journey to helping my clients rediscover joy in their creative work.
With humor, honesty, and a healthy dose of Dutch pragmatism, I explain how coaching differs from consulting, mentoring, and therapy—and why it’s such a powerful way to find clarity when you’re ready to grow. I also talk about how our cultural tendency to “doe maar normaal” can make asking for support feel uncomfortable, even when it’s exactly what we need.
If you’ve ever thought coaching wasn’t “for you,” this episode might shift your perspective.
Support the show
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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
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SUMMARY
Season 2 kicks off with a fresh perspective: I’m reflecting on how my work has evolved from selling yarn to coaching creative business owners—and how all the different parts of my ecosystem now align. This episode introduces the Business Clarity Quiz, YouTube expansion, and what’s next for the Pattern Shift podcast.
FULL SHOW NOTES WITH TAKEAWAYS + LINKS
🔗 patternshift.fm
BEST QUOTE FROM THE EPISODE
“I’m not starting over—I’m building on everything I’ve already made. It’s all part of the weave.”🔗 LINKS
Ja, Wol Website – Explore the Ecosystem
Take the Quiz – What’s Your Path?
The Ja, Wol Community
Work with MeCONNECT WITH SASKIA
Website: ja-wol.com
Instagram: @ja_wol_rotterdam
YouTube: Ja, Wol on YouTubeSupport the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
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Clarity, confidence, and calm… one bullet at a time.
Summer tends to shake things up — especially if you’ve got kids at home, your routine is out the window, or you’re simply craving a break from the usual hustle. That’s why I’m hosting a gentle 6-week journaling challenge, right inside the Ja, Wol Community.
BuJo by the Sea is a relaxed, Bullet Journal–inspired journey.
Set an intentionReflect on a mindful journaling questionChoose one priorityLog what happens with the original Bullet Journal bullets (• – ○ =)
Each day, from July 19 to August 30, you’ll get one simple prompt to help you:You don’t need anything fancy. Just a notebook, a pen, and a few minutes a day.
This is a lovely way to experiment with the practice if you’re new to Bullet Journaling — or to return to it with fresh eyes if you’ve drifted away.You can join for free — in our own Ja, Wol Community private BuJo by the Sea space.
👉 Click here to join usLet’s move slowly together this summer.
I’ll be there, journaling right alongside you.☀️ Saskia
Certified Bullet Journal Trainer & Slow Business CoachSupport the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
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SUMMARY
In this episode, I share how I uses the Bullet Journal Method to run my creative business with more clarity, focus, and freedom. I explains how daily logs, weekly spreads, and project collections help me stay grounded, intentional, and flexible—without pressure or perfectionism. If you're curious about using your journal to support your business, this episode offers my honest perspective.
FULL SHOW NOTES WITH TAKEAWAYS + LINKS
🔗 patternshift.fm
BEST QUOTE FROM THE EPISODE:
“This is not a system for doing more. In fact, it's quite the opposite.”🔗 BUJO BY THE SEA - FREE SUMMER CHALLENGE - SIGN UP HERE
🔗 Bullet Journal for creative businesses - WORKSHOP
🔗 Flodesk (50% Off for the First Year)
🔗 Ja, Wol Community – Join the ConversationCONNECT WITH SASKIA
Creative business coach, Certified Bullet Journal Trainer, and host of Pattern Shift. Explore my workshops, community, and coaching programs via the links above or visit my website www.ja-wol.com
Support the show
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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
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SUMMARY
In this mostly unscripted episode, I share how Bullet Journaling helped me move from burnout to clarity. Before it became a tool in my business, it was a lifeline in my personal life. This is not a tutorial—it’s a story of how I found my footing again, and why I still use this method today. And I announce an exciting challenge I'm working on!
FULL SHOW NOTES WITH TAKEAWAYS + LINKS
patternshift.fm
BEST QUOTE FROM THE EPISODE
“The bullet journal method is about mindful productivity. It’s about reflecting, looking back so that you are able to move forward in a way that’s more…intentional.”
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
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In this super honest solo episode, I unpack a limiting belief that’s followed me for years: “I can’t help others with their business if mine isn’t thriving.” As I deepen my coaching journey and reflect on what true success means, I’m realizing how deeply ingrained this belief is—and how untrue it actually is. I share the honest behind-the-scenes of my work, money mindset, slow growth, and how I’m redefining success to align with values over volume. If you’ve ever felt like you’re not “far enough” to help others, this episode is for you.
FULL SHOW-NOTES WITH TAKEAWAYS + LINKSpatternshift.fm
BEST QUOTE FROM THE EPISODE“Thriving doesn’t always look like a massive income. It looks like helping people, making an impact, and doing work that aligns with your soul.”
🔗
Flodesk (50% Off for the First Year)
🔗
Ja, Wol Community – Join the Conversation
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
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SUMMARY
It’s a special one—episode 100! In this celebratory and cozy episode, I take you behind the scenes of how Pattern Shift came to be, how it has evolved, and what I’ve learned over five years of podcasting. From awkward beginnings and unexpected pivots to heartfelt listener stories and slow growth reflections, this episode is full of gratitude, reflection, and a few eclairs.
If you’ve ever wondered how a small podcast like this gets made—and what keeps it going—this one’s for you.
FULL SHOW NOTES WITH TAKEAWAYS + LINKS: patternshift.fm
BEST QUOTE FROM THE EPISODE
“I wanted to make a podcast that actually helps people… and I felt like interviews with famous knitters is great and entertaining and also can be very helpful… but there were already podcasts doing that.”
⚡︎
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching, when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience this at low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: [email protected]
This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.
Support the show
☆ other ways to **SUPPORT THE SHOW** ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for the Ja, Wol Journal 📧, or making a small monthly contribution by clicking the Support the Show link ☝️. Your support keeps the podcast going. Thank you for being a part of it!
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Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
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SUMMARY
In this episode, we dive into the final step of the Ja, Wol framework—Launch. Sharing your work with the world can feel scary, vulnerable, and overwhelming, but it doesn’t have to be. Launching isn’t about hype or hustle; it’s about connection and care. I talk about why launching feels so hard (especially for neurodivergent brains), how to rethink launching as a slow rhythm instead of a one-time event, and ways to share your work more gently and joyfully. If you’ve been holding back on putting your work into the world, this episode is your invitation to rethink how launching can feel.
FULL SHOW NOTES WITH TAKEAWAYS + LINKS: patternshift.fm
BEST QUOTE FROM THE EPISODE “Launching is how we bridge the gap between our purpose and our people.”
⚡︎
You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: [email protected]
This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.
Support the show
☆ other ways to **SUPPORT THE SHOW** ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
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Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message! -
Send us Fan Mail
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
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SUMMARY
When your business starts to feel off, it’s often a sign that you’ve drifted from your “why.” In this thoughtful and gently playful episode, I talk about reconnecting with your purpose—what lights you up, what matters to you, and why you started in the first place.
Whether you’re feeling stuck in the daily swirl or just getting started with your business, this episode is your invitation to pause, reflect, and get back in touch with what makes your work feel meaningful. This is the first in a special series based on my Wayfind–Organise–Launch framework.
FULL SHOW NOTES WITH TAKEAWAYS + LINKS
patternshift.fmBEST QUOTE FROM THE EPISODE
“Your why isn’t a mission statement—it’s something you live, not laminate.”
🔗
Simon Sinek – Start With Why (Book)🔗
Simon Sinek – TED Talk🔗
Ja, Wol Community – Join the ConversationSupport the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
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SUMMARYWhen big life changes come along—like, say, getting a new puppy—our business rhythm often needs to shift too. In this warm and reflective episode, I talk about how I’m preparing for a new season that will require more flexibility and care.
I share what went into the decision to welcome a Finnish Lapphund puppy into our home, and how I’ve been mentally and practically adjusting my business in advance. From revisiting my priorities to simplifying email strategies, I’m choosing sustainability over hustle, and presence over perfection. This episode is the beginning of a new podcast series that I’ll be recording in advance so I can step back this summer, while still showing up for my community and clients with intention.
It’s a gentle reminder that you can run a business in alignment with your life, not in competition with it.
FULL SHOW-NOTES WITH TAKEAWAYS + LINKSpatternshift.fm
BEST QUOTE FROM THE EPISODE“Not growing is not the same as shrinking. Keeping things status quo is fine—although very hard for me, I have to admit.”
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Flodesk (50% Off for the First Year)
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Email Power Hour – Get Your Email Strategy Sorted
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