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MediaSnack’s most anticipated episode is BACK for 2024!
Tom and David review this year’s 10 biggest moments in media and predict what’s to come for brands and agencies in 2025.
What the Omnicom-IPG Merger Means for Advertisers: https://www.idcomms.com/blog/what-the-omnicom-ipg-merger-means-for-advertisers
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Links
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Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media.Don’t forget to leave a review and follow us to stay updated with the latest episodes.
🌐 YouTube: https://www.youtube.com/@mediasnack
🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223
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#MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/ -
Mark Ritson, Founder of the Marketing Week Mini MBA, joins host Tom Denford to discuss the state of today’s media, including:
- This year’s biggest problems in media and marketing
- The media mistakes that are still being made today
- Who’s been winning (and NOT winning) in marketing and media
- The role of AI in the future of marketing and advertising
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Links
#MediaSnack MEETS with Prof. Mark Ritson (2017): https://www.youtube.com/watch?v=2xADmpd3J8U
The Marketing Week Mini MBA: https://mba.marketingweek.com/
Follow Mark Ritson on LinkedIn: https://www.linkedin.com/in/markritson/
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Enjoyed this episode? Make sure to subscribe to #MediaSnack for more media & advertising insights.
Don’t forget to leave a review and follow us to stay updated with the latest episodes.
🌐 YouTube: https://www.youtube.com/@mediasnack
🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223
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#MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/ -
Saknas det avsnitt?
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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
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My guest for this #MediaSnackMeets episode is Christine Guilfoyle, President of SeeHer
You can find Christine here: / christine-guilfoyle -
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Brad Moranchek, Senior Director of Global Media at Kimberly-Clark
Find out:
- What is Brad's experience in the industry?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus best industry leadership tips and more!
You can find Brad here: linkedin.com/in/brad-moranchek-a4110818
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#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com -
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Lauren Hanrahan, US CEO of Zenith.
Listen to find more about:
- Lauren's experience in the industry and what is she most proud of professionally
- What she sees are the industry's biggest challenges and how we might address them
- What does she do to unwind and recharge?
- Plus best industry leadership tips and more!
You can find Lauren here.
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#MediaSnack Meets is an interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com -
Navigating Programmatic Media with the ANA’s Programmatic Media Supply Chain Transparency Study
The ANA released its full Programmatic Media Supply Chain Transparency Study and once again, it is full of thorough and detailed research with actionable recommendations for advertisers.
The key headline: “There is some $22 billion in efficiency gains available to the client-side marketer community.”
The report outlines 12 categories with detailed findings and provides recommendations for improvement across all 12. It has been described as a 'playbook for advertisers wanting to understand and improve results in programmatic'.
With all this insight, the challenge for advertisers is not what to do (the report provides plenty of guidance), the challenge is to know where to start.
There’s no obvious 'one size fits all' solution. Where your brand needs to focus will undoubtedly look different from other brands.
On this episode of #MediaSnack LIVE, we were joined once again by Bill Duggan from the ANA and were thrilled to welcome special guest Brad Moranchek, Sr. Director of Global Media at Kimberly Clark and one of the brand leaders who participated in the study.
We answered questions advertisers have about the report findings and got a closer look at how this study helped inspire change at Kimberly Clark.
We also gave steps advertisers can take to discover how much of that $22 BILLION pie could be theirs for the taking!
Download the full ANA report for FREE HERE.
At ID Comms, we believe that Brands Deserve Better Media. For more on how we can help your brand get more value from your media investments, visit www.idcomms.com -
Marketers want better agency pitches; ones that are value-creation exercises and where everyone joins together in a race to the top.
Matt Kasindorf -- SVP, Business Intelligence & Insight at the 4A'sNicholas Louisson -- Director of Agency Services at ISBAGreg Wright -- SVP, Brand & Media at the ANA
Agency CEOs take pitching for new clients very seriously. Some might argue its actually what motivates them more than anything else. Most agency leaders are judged by their ability to grow and the best way to do that of course is to win lots of new clients and so they build big teams and apply big resources to do just that.
Agencies make huge investments in winning new clients, involving many hours of management, finance, strategy, buying and support teams. A lot of the (carbon-intensive) business travel has thankfully been cut from the pitch process, but they can still take a lot of people’s time. Usually, the CEO sees this as the cost of the pitch, but its not wasted, as pitches can have a momentum effect in the agency; they bring diverse teams together to solve problems, they build relationships, trust and positivity, no matter what the end result.
Poor feedback leaves agency leaders frustrated and a little embarrassed; they have no words of encouragement for their tired teams, they have no awareness of where they left gaps and they have no idea how to do things differently in the future. This is a failure of a pitch process for everyone.
Better Pitches = Better Partnerships!
On this episode of #MediaSnack LIVE, we explore some key questions around the future of the creative and media agency pitch.
Featuring guest speakers from leading trade associations, agency leadership and major advertisers:
We give listeners some tips on improving the pitch experience for all.
At ID Comms, we believe that Brands Deserve Better Media. 📈
Find out more at www.idcomms.com -
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Brian O'Kelley, CEO and Co-Founder of Scope3
Find out:
- What is Brian's experience in the industry?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus best industry leadership tips and more!
You can find Brian here: linkedin.com/in/brianokelley
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#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com -
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Florian Adamski, Global CEO of Omnicom Media Group.
Find out:
- What is Florian's experience in the industry?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus best industry leadership tips and more!
You can find Florian here.
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#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for listening, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com -
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Freddie Liversidge, VP of Global Media at HP
Find out:
- What is Freddie's experience in the industry?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus best industry leadership tips and more!
You can find Freddie here: https://www.linkedin.com/in/freddie-l...
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#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com -
You’ve hopefully already read the facts. Programmatic is still a MESS.
But there are people, companies, behaviors and practices behind all this mess that we have yet to fully understand. Until now…
On this #MediaSnack LIVE we were joined by the expert team from Kroll, the investigative firm that conducted the qualitative parts of the ANA’s study.
In case you missed it, earlier this year The Association of National Advertisers published the 'first look' of their study into the programmatic media supply chain.
As part of the study Kroll was tasked with “illuminating, clarifying, and demystifying the U.S-based programmatic media supply chain”
In other words, getting to understand the dominant behaviors and practices that exist behind programmatic today.
In particular, Kroll sought to gain insights into the following key areas:
1️⃣ The flow of dollars from advertiser to publisher
2️⃣ The value exchanged for those dollars at each link in the chain
3️⃣ Whether any nontransparent practices or behaviors exist that have the potential to create unnecessary cost or waste for advertisers
Kroll’s part of the report, ‘ANA Programmatic Media Supply Chain Transparency Study - Qualitative Insights’ has just been released and is available for free download at www.ana.net/kroll
If you care about understanding programmatic and maybe making it better, you won't want to miss this podcast.
Joining me as special guests on this extended edition of #MediaSnack LIVE:
Richard Plansky - Regional Managing Director, North America, Forensic Investigations and Intelligence, Kroll
Sherine Ebadi - Managing Director, Forensic Investigations & Intelligence, Kroll
Kelley Elizabeth Train - Programmatic Consultant and Advisor
We gave listeners some tips on different routes you can take to improve your programmatic performance and reduce waste, tailored to the specific programmatic investment profile that best describes you as an advertiser. Listen in to find out more.
At ID Comms, we believe that Brands Deserve Better Media. 📈
Find out more at www.idcomms.com -
The Association of National Advertisers recently published the 'first look' of their study into the programmatic media supply chain.
On this special episode of #MediaSnack LIVE, host Tom Denford welcomes guests Bill Duggan from the ANA and Tom Triscari, one of the architects of the report, to discuss:
- Key findings
- Reactions from CMOs/ANA Members
- Potential impact
- Sensible next steps
- Need for individual advertiser strategies
We give listeners some tips on different routes you can take to improve your programmatic performance and reduce waste, depending on what type of programmatic advertiser you are.
Recorded on July 28, 2023.
At ID Comms, we believe that Brands Deserve Better Media. Find out more at www.idcomms.com -
Catch the audio from our LIVE discussion with leading industry figures on the current state of in-housing. Find out:
- who is in-housing?
- what scope are brands mostly in-housing?
- what works well and what has failed?
- are marketers satisfied with their in-housing progress?
- is it saving money or costing more?
- how do you measure the success of an in-house operation?
We also heard insights from ANA exec's Bill Duggan and Greg Wright about the recent report on in-housing by the Association of National Advertisers.
#MediaSnack LIVE is hosted monthly on LinkedIn Audio. We gather the best and brightest from media and advertising to talk about the latest trends and topics, with the goal of working together toward Better Media for Brands We Love.
Be sure to follow us on LinkedIn for info on upcoming shows. -
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Nandini Jammi, Co-Founder of Check My Ads Institute
Find out:
- What is Nandini's experience in the industry and what is she most proud of professionally?
- What she sees are the industry's biggest challenges and how we might address them?
- What does she do to unwind and recharge?
- Plus best industry leadership tips and more!
You can find Nandini here: linkedin.com/in/nandinijammi
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#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com -
Who's going to #ANAAFM this year?
It is STILL the best #marketing #procurement stage in the world, hosted by the Association of National Advertisers
In this episode of #MedisSnack LIVE, we are giving listeners the 'unofficial' AFM preview.
We’re featuring many of this year's AFM speakers, conference hosts and happy delegates including Conference Host Katherine Freely, the ANA’s Bill Duggan, and many more.
The AFM conference is happening April 30 - May 3 in Phoenix, AZ. Full agenda and tickets available here: https://www.ana.net/content/show/id/ms-afm-apr23-agenda
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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Evan Kory, Executive Director of Global Media at Audible.
Find out:
- What is Evan's role at Audible and what is he most proud of professionally?
- What does he see are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus his best industry leadership tips and more!
You can find Evan here: linkedin.com/in/evan-kory-35774a61
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#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com -
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Brian Wieser, Principal at Madison and Wall
Find out:
- What is Brian's experience in the industry and what is he most proud of professionally?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus his best industry leadership tips and more!
You can find Brian here: linkedin.com/in/brian-wieser-cfa-0a32b5
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#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com -
Is there anything in marketing more misunderstood than procurement?
Reports and guidelines published recently by WFA and Association of National Advertisers illustrate the evolving and increasingly influential role played by procurement in marketing success.
For this episode of #MediaSnack LIVE, we joined with the industry's leading marketers and procurement experts on LinkedIn Audio to unpack the role of procurement and its blossoming partnership with astute marketing leaders.
Our show is LIVE and we invite anyone that joins to ask questions and share perspectives. In this show, we covered how the view of procurement continues to change, why 2023 is procurement's year to shine, how we can all grow in our understanding of procurement's role in marketing, and much, much more.
#MediaSnack LIVE is hosted monthly on LinkedIn Audio. We gather the best and brightest from media and advertising to talk about the latest trends and topics, with the goal of working together toward Better Media for Brands We Love.
Be sure to follow us on LinkedIn for info on upcoming shows.
In this episode:
Buying Less for Less by Gerry Preece
Madison Avenue Manslaughter by Michael Farmer
Magic and Logic from CIPS, the IPA and ISBA -
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Anthony Martinez, SVP of Media and Growth Marketing at Serta Simmons Bedding.
Find out:
- What is Anthony's role at Serta Simmons and what is he most proud of professionally?
- What does he see are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus Anthony's best industry leadership tips and more!
You can find Anthony here: linkedin.com/in/anthonypmartinez/
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#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com -
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode, is Amy Williams, Founder and CEO at Good-Loop
Find out:
- What is Amy's role at Good-Loop and what is she most proud of professionally?
- What does she see are the industry's biggest challenges and how we might address them?
- What does she do to unwind and recharge?
- Plus Amy's best industry leadership tips and more!
You can find Amy here: linkedin.com/in/amy-williams-
And more about Good-Loop here: good-loop.com
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#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com - Visa fler
