Avsnitt
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In this episode of Video Talks, we sit down with Ida Sjöberg-Dahlgren, CEO of the Stockholm-based production company Mbrace. With a career spanning from Washington D.C. to leadership in Sweden, Ida shares a strategic snapshot of the audio and video industry today.
In this interview, we discuss:
The AI Revolution: Why AI is a powerful tool for creativity but hasn’t yet solved the ”cheap, fast, and high quality” trilemma.
Social Media Shifts: How the transition from horizontal (1920×1080) to vertical formats is fundamentally changing framing and storytelling.
Client Management: The importance of ”stripping away industry language” to avoid misunderstandings and deliver on business objectives.
Leadership & Growth: Ida’s personal journey into leadership and why personal development is crucial for leading creative teams.
Diversity in AV: Navigating a male-dominated industry and the tangible benefits of diverse teams in production.
Whether you are a video professional, a marketing lead, or a business owner, this conversation provides essential insights into staying relevant in a rapidly evolving market.
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In this episode of Video Talks, behavioural scientist and marketing researcher Erik Modig from the Stockholm School of Economics unpacks how audiences really process video communication today. He explains why most brands misuse the classic marketing funnel, why middle‑of‑funnel “education” content often fails, and how motivation and attention should shape everything from hooks to format and length. Erik shares practical guidance on balancing creativity with efficiency, what metrics actually matter, when video first makes sense for an organisation, and how AI will raise the quality bar rather than level the playing field.
The post The Death of the Funnel: Erik Modig on Attention, Storytelling and the Future of Video Marketing appeared first on Quickchannel.
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If you are looking for inspiration for your Employer Branding strategy or want to know how AI and ”Live Shopping” could impact B2B, this episode is for you.
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AI acts as a massive accelerator for productivity, but if your organization isn’t aligned, it will just move you in the wrong direction faster. In this episode of Video Talks, Carl sits down with Niklas Hagen, CEO of Hive Streaming, to discuss why live video is becoming more important—not less—in an AI-driven world.
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In this episode of Videotalks, Carl Wadmark sits down with Staffan, creator of Histreamers, to explore how automation, smart cameras, and software-driven workflows are redefining modern video production. Staffan shares the origin of his tool, his background in programming and event filming, and how these technologies make productions more efficient, sustainable, and accessible.
We dive into automated camera systems, AI-powered scene detection, robotics in video, multi-platform streaming, and how reducing travel and on-site staff can transform today’s audiovisual industry. A must-listen conversation for anyone working with live video, events, or digital transformation.
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I avsnitt #10 av Video talks pratar vi om neuropsykiatriska funktionshinder (NPF) och hur dessa påverkar deltagande i idrott och sociala aktiviteter. Den presenteras av Viggo Foundation, som främjar idrott och gemenskap för barn med NPF-problematik, samt Studio Viggo, en webb-tv-serie som erbjuder stöd och utbildning för idrottsledare. Föreläsare Jörgen Dysvolt och Fredrik Berling diskuterar deras arbete med att inkludera personer med NPF i olika sammanhang, betonar vikten av tydlig kommunikation och förberedelse, och letar ständigt efter samarbetspartners för att stödja deras initiativ och skapa medvetenhet om dessa frågor.
The post Hur du skapar en NPF-inkluderande miljö med Studio Viggo appeared first on Quickchannel.
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I avsnitt #9 av Video Talks tar vi upp hur man bygger en studio som proffsen med Nilks Olav Sundsteigen. Nils Olav Sundsteigen, VD på Mediability, pratar om något som ofta glöms bort – hur viktigt det faktiskt är att planera och designa en riktigt bra TV-studio. Det handlar inte bara om kameror och lampor, utan om att skapa en flexibel och snygg miljö där både teknik och varumärke spelar ihop. Nils Olav pratar om allt från kameraintegration till ljussättning, och varför det är så viktigt att deltagarna känner sig trygga och bekväma i studion. Vi kollar också på några exempel, bland annat hur Norges forskningsråd har jobbat med sin studio, och vad det inneburit för deras kvalitet och effektivitet. Så om du funderar på att bygga eller uppgradera en studio – då är det här avsnittet för dig!
The post Bygg en studio som proffsen med Nils Olav Sundsteigen appeared first on Quickchannel.
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I avsnitt #8 av Video Talks pratar vi om hur du redigerar och skapar videor som faktiskt blir sedda. Att skapa professionella videor behöver varken kräva avancerade verktyg eller stora budgetar. Helena Brunkman från Clipsk pratar om hur vem som helst i ditt team enkelt kan spela in, redigera och publicera högkvalitativa videor – direkt från mobilen.
Du får se hur Clipsk ger kommunikatörer, marknadsförare och offentliga organisationer möjlighet att:
Spela in och redigera kortformat-video med enkelhet
Säkerställa att allt följer varumärket med låsta logotyper, typsnitt och färger
Sömlöst exportera och publicera till Quickchannel med bara några tryck
Uppfylla krav på tillgänglighet och GDPR – utan onödig komplexitet
Helena delar med sig av konkreta exempel, demonstrerar nyckelfunktioner live och bjuder på sina fem bästa tips för smart mobilredigering – perfekt för effektiva team som vill få ut riktigt bra innehåll, snabbt.The post Hur du redigerar och skapar videor som faktiskt blir sedda appeared first on Quickchannel.
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I avsnitt #7 av Video Talks pratar Ola Johansson från Skara kommun om hur du förvandlar kommunmöten till engagerande, tillgängliga och oumbärliga evenemang. Ola berättar om något riktigt viktigt – nämligen hur kommunfullmäktige faktiskt kan göra skillnad för hela lokalsamhället. Skara har tagit videokommunikation till en ny nivå för att engagera fler, göra möten mer tillgängliga och, ja, faktiskt lite mer intressanta! Ola delar med sig av smarta sätt de jobbar på – allt från att låta barn ställa frågor till politiker, till hur de använder sociala medier för att nå ut bredare. Häng med, det blir både inspirerande och fullmatat med bra idéer för alla som jobbar med kommunikation!
The post Hur du förvandlar kommunmöten till engagerande, tillgängliga och oumbärliga evenemang med Ola Johansson från Skara kommun appeared first on Quickchannel.
