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Alex from Leisure Labs joins Marco and Jonas for the first episode of This Feature Will Save Us.
They talk about a feature from the Netpulse days called X-Capture, which let gym members take a photo of a cardio machine console and log the workout from the image. At the time, it solved a messy problem: fitness operators wanted connected equipment, but connecting every machine directly was a headache.
The conversation moves into the stuff product teams usually have to sort through before a feature ever ships: timing, simplicity, internal alignment, and the difference between something that demos well and something that actually holds up.
They also get into the 2021 omnichannel rush in fitness, AI prototyping, vibe coding, and why Alex thinks hyper-personalization at scale is the next real shift for fitness and wellness products.
Alex breaks down:
→ Why X-Capture worked as a simple workaround for a complicated integration problem
→ How product teams decide between building, buying, or connecting multiple tools
→ Why company vision problems usually become roadmap problems
→ What the fitness industry got wrong about omnichannel during COVID
→ Where AI helps product teams move faster, and where it still gets risky
→ Why vibe-coded prototypes are useful, but not the same as production-ready products
→ Alex’s take on hyper-personalization at scale
Follow Alex:
LinkedIn: https://www.linkedin.com/in/alexpeacock/
Website: https://www.leisurelabs.co.uk/
Follow Marco Benitez and Jonas Dücker
LinkedIn Marco: https://www.linkedin.com/in/marcobzg/
LinkedIn Jonas: https://www.linkedin.com/in/jonas-ducker-37460bb3/
Get in touch with This Feature Will Save Us Podcast
LinkedIn: https://www.linkedin.com/showcase/this-feature-will-save-us
Website: https://thisfeaturewillsaveus.com/
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0:00 - Welcome and quick questions with Alex
3:35 - Alex’s background building 50+ products over 15 years
4:40 - X-Capture and the feature that made gym equipment data easier
7:40 - When product confusion is really company confusion
9:50 - Why Leisure Labs started Connect
13:40 - How AI is changing the buy vs build decision
18:20 - Why teams need agreement on the outcome before they build
21:45 - The “this feature will save us” trap in fitness
22:15 - The 2021 omnichannel rush and why gyms tried to become digital companies
25:20 - Stable vision, flexible roadmap and changing sprint priorities
30:40 - How AI helps teams prototype before they overbuild
35:20 - Why vibe coding is useful until the product has to survive production
37:00 - Hyper-personalization at scale as the next real product shift
38:30 - Where to find Alex and Leisure Labs -
Every product team has that moment. Someone pitches a feature and says, "This is the one."
Sometimes they're right. Sometimes they are very wrong.Marco Benitez and Jonas Dücker talk to the people actually building products in health, fitness, and wearable tech. The ones making hard calls with messy data, shifting priorities, and stakeholder pressure that never really lets up.
They get into why decisions made sense at the time, and what changed once they had to hold up in the real world.
Follow This Feature Will Save Us for new episodes every other week.
Hosted by Marco Benitez and Jonas Dücker.
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