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There's a lot to love about marketing, and whether you're part of an agency, on the nonprofit side or the corporate world, the quality of the team and the leadership helping it run smoothing is EVERYTHING. Join Chief Marketing Officer Suzanne Reed of LBMC, a Tennessee leader in accounting and related business consulting services, as she shares her journey in this challenging career, and her perspective on leadership as a CMO and mentor. If you've ever thought you might pursue the path to becoming a CMO, this episode is packed with insight.
The TDMA Download is a Tennessee Digital Marketing Association podcast hosted by Carrie Morgan, an award-winning author with 30+ years of marketing expertise.
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In this episode of The TDMA Download Podcast, Founder & CEO of the Tennessee Digital Marketing Association, Carrie Morgan, chats with Travis Swann, co-founder of Adams + Swann, a marketing agency in Murfreesboro, TN that specializes in advertising, creative, digital marketing and website design for small businesses looking to build a more cohesive brand and grow revenue.
Travis shares his journey from growing up in Tennessee's smallest town to launching into the marketing world, beginning with Murfreesboro's very first newspaper. He shares how he and his co-founder, Pete Adams, built a thriving agency that specializes in creating revenue-generating strategies for local to mid-size businesses. They launched in 2014 with print advertising as their foundation, shifting to more of a focus on digital and adding employees along the way. Travis dives into the processes they've developed to deliver results for their clients.
Tune in to hear about Travis's inspiring story, his passion for helping businesses grow, and the exciting projects coming out of Adams + Swann!
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In this episode, host Carrie Morgan interviews Design Thinking expert Brent Taylor to explore how this human-centered approach can transform marketing. Brent shares insights on using empathy and user-centric problem-solving to create campaigns that resonate. The discussion covers key Design Thinking principles, from identifying user challenges to defining problems and brainstorming creative solutions. Brent provides real-world examples, practical tips for launching workshops, and advice on avoiding biases while fostering team collaboration. Whether you're new to Design Thinking or looking to enhance storytelling, ad creative, or content marketing, this episode offers actionable insights for marketers ready to adopt this powerful framework.
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In this TDMA Download episode, Host Carrie Morgan interviews Kari Brown, founder of ABH Connect, a Franklin-based marketing agency focused on helping small and mid-sized businesses access affordable, impactful digital strategies. Kari shares her journey to founding ABH Connect, motivated by a need she saw for agencies that cater to smaller budgets with highly personalized services.
Kari discusses the unique challenges small businesses face, such as limited budgets and often lacking a clear marketing strategy. Her team at ABH Connect emphasizes repurposing content, reaching the right audience and creating authentic engagement, providing services like SEO, social media and CRM support.
Kari also delves into common mistakes small business owners make, such as skipping essential steps like identifying their target audience and refining their messaging. She underscores the importance of laying a strong foundation and shares how her team uses a nimble, full-service approach to deliver lasting results.
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In this episode of The TDMA Download podcast, award-winning author and host Carrie Morgan interviews Adrienne Richardson, founder of Powerplay Media, to explore her impressive track record in Facebook advertising. With nearly 20 years of experience and over $90 million in client revenue generated through Meta ads, Adrienne breaks down the strategies that drive high performance. From building high-converting campaigns to advanced A/B testing and maximizing ROI, Adrienne and Carrie discuss the tactics that make Meta advertising a powerful tool for growth. Whether you're running ads on Facebook, Instagram or both, this episode is filled with practical tips and inspiring success stories. Tune in for an engaging conversation with one of Tennessee's leading Facebook ad experts! And don't miss the upcoming TDMA Learning Lab on this topic in Nashville and Murfreesboro. Check thetdma.com for details.
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In this episode of The TDMA Download, host Carrie Morgan sits down with Marisa Cali, founder of Be Present, to delve into the exciting world of event management. A seasoned digital marketing and event strategist, Marisa shares her expertise on how virtual events have evolved into a powerful way for brands to forge meaningful connections with their audiences. From crafting a winning strategy to flawless execution, Carrie and Marisa discuss the many ways events—especially virtual ones—can boost brand visibility, engagement, and reach. Whether you're new to hosting virtual events or looking to refine your digital marketing approach, this episode offers actionable insights and proven strategies. Based in Murfreesboro, TN, and serving clients nationwide, Marisa also highlights how she coordinates events remotely, using cloud-based tools to connect with clients in the Nashville Metro area and beyond. Don't miss this valuable conversation with a local industry expert!
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In this episode of The TDMA Download Podcast, host Carrie Morgan dives into the world of influencer marketing with special guest Emily Reynolds Bergh, the founder of R Public Relations + Creative. With over 15 years of experience in PR and marketing, Emily brings her expertise in crafting powerful stories and building impactful brands.
Tune in to hear Emily's journey from freelance writer to launching her award-winning boutique PR agency, specializing in hospitality, business, and technology. Discover how Emily uses influencer marketing to help her clients make lasting impressions, and how her passion for personalized, community-focused storytelling drives results.
This episode is packed with insights on leveraging influencer marketing for your brand and understanding the importance of authentic storytelling in today's digital landscape. Don't miss this inspiring conversation with one of the top thought leaders in the industry!
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In this episode of "The TDMA Download Podcast," host Carrie Morgan chats with Advisory Council Member Jarod Goenner from LocaliQ and the USA Today Network. Jarod brings a wealth of experience in digital marketing, blending traditional text marketing with the dynamic digital strategies required to manage a diverse portfolio of publications.
With a background that keeps him at the forefront of the ever-evolving marketing landscape, Jarod shares his unique story and insights.
Tune in for a deep dive into his journey, the challenges he faces, and the innovative work being done by the TDMA to drive success in digital marketing.
This conversation offers valuable takeaways for anyone interested in the intersection of traditional and digital marketing.
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In this insightful episode of "The TDMA Download Podcast," host Carrie Morgan welcomes Pamela Wilson, author of "Master Content Marketing" and "Master Content Strategy," and an early staff member of the iconic early adopter for establishing content marketing best practices, Copyblogger. Pamela shares her deep expertise in content marketing and how it drives awareness, sales, and retention. As the marketing world grapples with the rise of artificial intelligence, Pamela offers a fresh perspective there, too.
Listen to Carrie and Pamela discuss content strategy and tactics that make a real difference in the ROI of this budget spend.
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Join us for an inspiring episode of "The TDMA Download Podcast" as host Carrie Morgan chats with Trent Denson, the visionary behind Spread The Positive. Trent shares his passion for podcasting and his mission of "bringing light to what is going right." With over 12 years of dedication to this cause, Trent has transformed his approach while staying true to his core mission.
In this episode, Trent recounts his journey from launching the Spread The Positive Podcast in January 2018 to building the STP Podcast Network. Learn how Trent leverages podcasting to make a positive impact, focusing on community, content, and connection.
Tune in for a heartfelt conversation about the power of podcasting to create meaningful change and how Trent is helping others harness this potential.
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In the latest episode of "The TDMA Download Podcast," host Carrie Morgan sits down with Heather Lodge, owner of The Hybrid CMO, to explore the impactful role of Content Marketing in today's business landscape. Listen in as Heather and Carrie discuss the critical importance of effective content marketing strategies for businesses, audience targeting, creating the right types of content, and these things can drive success. This episode is packed with insights and practical advice for any marketing professional looking to grow their content marketing expertise, and some great information on the topic of Fractional Chief Marketing Officers, too! Don't miss this enlightening conversation with the brilliant Heather Lodge.
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In this episode of "The TDMA Download Podcast," host Carrie Morgan has an engaging conversation with Weston Wax, the founder of Wax Eloquent and a third-generation business owner. They delve into all things digital marketing, discussing the latest trends and strategies that are driving success for small businesses.
Weston's passion for supporting small businesses through innovative digital marketing shines through as he shares his journey and expertise. Tune in to hear valuable insights, discover emerging trends, and learn how to leverage digital marketing for sustainable growth. This episode is a must-listen for anyone interested in the dynamic world of digital marketing and small business success.
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In the latest episode of "The TDMA Download Podcast," host Carrie Morgan engages in a dynamic conversation with Lisa Beets from the Content Marketing Institute.
Dive deep into the CMI 2024 Benchmark Trends and discover what's shaping the future of content marketing. Lisa brings her extensive knowledge and insights to the table, discussing key findings and their implications for marketers.
From emerging trends to strategic shifts, this episode is packed with valuable information for anyone looking to stay ahead in the ever-evolving world of content marketing.
Don't miss this insightful discussion that will equip you with the knowledge to navigate the digital landscape in 2024 and beyond. Tune in for a must-listen episode that's both informative and inspiring.
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Tune in to the latest episode of "The TDMA Download Podcast," where host Carrie Morgan shines the spotlight on Brooks Christol, a distinguished member of the Tennessee Digital Marketing Association and the driving force behind Barker & Christol Marketing & Advertising. In this insightful conversation, Brooks shares his journey into the world of digital marketing and advertising, highlighting the expertise and passion that have fueled his success. Known for his commitment to creating win-win scenarios, Brooks delves into his strategies for achieving remarkable results for his clients. Whether you're a seasoned marketer or just starting out, you won't want to miss Brooks' valuable insights and inspiring story. Join us for a compelling episode that celebrates the power of collaboration and innovation in digital marketing.
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Dive into the innovative world of geofencing in the latest episode of "The TDMA Download Podcast." Host Carrie Morgan sits down with Jon Reames, the forward-thinking founder of "a nice guy marketing." Together, they explore the cutting-edge topic of geofencing and its transformative potential for digital marketing professionals. Jon shares insightful strategies on how geofencing technology can enhance targeted marketing efforts, engage audiences more effectively, and drive unprecedented results. Don't miss this deep dive into a technology that's reshaping the landscape of digital marketing. Be sure to visit aniceguymarketing.com, follow @aniceguymarketing on social media platforms, and connect with Jon on LinkedIn to keep up with the latest in marketing innovations. Tune in to unlock the power of geofencing in your marketing toolkit!
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"The TDMA Download Podcast" is back with an episode that's a must-listen for anyone aiming to amplify their social media presence. Join us as we welcome Georgia Cross, a senior-level digital marketing strategist whose impressive portfolio includes work with industry giants like Nissan and The Home Depot, as well as heartfelt projects with organizations like The Pedigree Foundation. In this month's TDMA Learning Lab focus, "Social Media and Engagement," Georgia shares her extensive knowledge on crafting social media strategies that not only resonate but also deliver measurable results.
With a knack for merging compelling content with critical data, she unveils what truly works to spark engagement across platforms. From branding and influencer marketing to analytics and omni-channel strategies, Georgia's insights will help you navigate the ever-changing landscape of social media to connect with audiences more effectively.
Tune in to tap into Georgia's wealth of experience and elevate your digital marketing game.
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In the latest episode of "The TDMA Download Podcast," titled "TDMA Member Spotlight: Mark Scrivner, Snapshot Interactive, Nashville," host Carrie Morgan delves into the professional life of Mark Scrivner, the visionary behind Snapshot Interactive.
Join us as Mark recounts the story of building his company, the lessons learned along the way, and the dynamic team that's driving Snapshot Interactive's success. Discover the values and strategies that have cemented Snapshot's reputation in the digital space.
Plus, get an inside look at why Mark is passionate about being a part of the TDMA and how this association fuels growth and connection among marketing professionals. Don't miss these insights and inspirations from a leading figure in Nashville's digital marketing scene.
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Dive into the world of SEO and online reputation in the latest installment of "The TDMA Download Podcast." This episode features Dean Heasley, co-founder of Boro Business Lab, who shares his journey through the realms of digital marketing and the pivotal moments that shaped his perspective on collaboration. In line with TDMA's Learning Lab on "online reputation," Dean discusses the strategies that help businesses stand out and the importance of a strong digital presence.
Discover how Boro Business Lab's ethos of teamwork over competition has created a powerhouse for serving local businesses throughout Middle Tennessee and beyond. Tune in for an episode filled with insights, inspiration, and actionable advice for anyone looking to elevate their online reputation.
Be sure to check out theTDMA.com for more information and to get to tickets to the latest learning lab or event.
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In the very first episode of "The TDMA Download Podcast," we're joined by the remarkable Carrie Morgan. She is not just the host and soul behind the Tennessee Digital Marketing Association, but also the acclaimed author of "Above The Noise." Founder of the Spread The Positive Network, Trent Denson, uncovers the compelling reasons behind Carrie's drive to establish TDMA as a cornerstone for education and collaboration in digital marketing. This episode reveals its initial plans to be a hub where marketing professionals connect, learn, and lead innovation.
Be sure to check out theTDMA.com for more information and how to get involved!
