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Recorded live at #mtpcon London, Lily sits down with Emily Tate — former MD of Mind the Product for a broad debrief on the day's themes. They cover why product and design may matter more in an AI world than ever before, how heritage organisations can navigate transformation without the luxury of greenfield conditions, and what it actually takes to get internal stakeholders on side. Emily also makes a case for why SaaS isn't dead, why positioning fundamentals haven't changed despite the AI frenzy, and why remote work is draining the fun out of product teams.
Chapters
0:00 — Intro1:00 — The state of AI in product: still an inflection point3:18 — AI is a technology, not a moat4:57 — Keeping the humanity in product work6:13 — Advice for PMs new to the industry8:38 — Why conferences need both practical and inspirational talks10:24 — How to start speaking: find your local ProductTank13:46 — You don't need a novel idea to give a great talk16:01 — Charity Ibhadon's talk: product is hard, but it should be fun16:19 — Remote work and the slow erosion of joy at work19:15 — Innovating inside heritage organisations21:39 — Stop trying to educate stakeholders about product24:06 — April Dunford on positioning: what AI changes, and what it doesn't27:00 — The SaaS-pocalypse myth28:47 — Predictions: 12–18 more months of heavy AI talk30:59 — Filtering signal from noise: where Emily reads31:40 — Eric Ries' Incorruptible and building companies that resist corruptionKey takeaways
If your only moat is AI, you don't have a moat. AI is a capability, not a product. The question is how you're using it to serve customers better than you could before — not whether you're using it at all.Building is no longer the bottleneck — deciding what to build is. That shift makes strong product and design thinking more important, not less.Stop trying to teach stakeholders about product. Drop the methodology, use their language, show them something tangible, and bring them along in ways that make sense to them — not to you.SaaS has a defensible edge. Products built on experience across hundreds of customers carry knowledge that a single company building its own solution can't replicate. That's a positioning story worth telling.Positioning fundamentals haven't changed. Sprinkling AI on your messaging doesn't sharpen it. Outside of tech, leading with AI can actively damage trust.You don't need a novel idea to give a great talk. Your version of a familiar concept might be the one that finally makes it click for someone. Start at a local ProductTank.Don't try to be someone else on stage. Find your style by doing it. Authenticity beats borrowed charisma.Remote work is eroding team joy in ways we're not measuring. The informal moments that build relationships and make work fun don't happen on Slack or in back-to-back video calls — and the resulting friction is real.Featured links
Incorruptible by Eric Ries — https://www.penguin.co.uk/books/460881/incorruptible-by-ries-eric/9780241692028The Decision Stack by Martin Eriksson — thedecisionstack.comChristian Idiodi — Silicon Valley Product GroupApril Dunford — aprildunford.comFind your local ProductTank — producttank.comMind the Product — mindtheproduct.comOur Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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Lindsey Jayne is an independent product adviser and coach, and former chief product officer at the Financial Times. She began her career at the Government Digital Service, where she stumbled into product management by chasing someone down a corridor holding a MacBook that actually worked. What followed was 15 years moving through startups, scaleups, and ultimately one of Britain's most storied media institutions.
Chapters
00:00 — Introduction
01:08 — Lindsey's origin story: from a broken government laptop to product management
02:48 — Why product managers burn out: accountability without authority
05:34 — Influencing stakeholders using discovery skills
07:19 — What leaders can do to clear the way for their product teams
08:44 — Stakeholder mapping: the influence and interest framework
09:41 — Recognising burnout signals in your team at scale
11:16 — Balancing passion and sustainability: when enthusiasm becomes a pattern
14:16 — When to transition from individual contributor to product leader
16:24 — Product reviews and cross-team knowledge sharing
18:42 — How to communicate effectively with senior stakeholders
20:40 — Career-defining advice: you don't have to die on every hill
21:43 — Half your job is landing the product, not just building it
22:25 — The most common mistake junior product managers make
24:05 — How to tell your story after a difficult or toxic company exitOur Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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Saknas det avsnitt?
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Our Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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Dave Martin has spent more than two decades in product leadership, with a string of C-suite roles, a couple of exits and a book, The Product Momentum Gap, to his name. He is also dyslexic and ADHD, and has built a career while masking the effort it takes to "think normal".
In this episode he makes the case that the advice handed to neurotypical leaders often fails the roughly half of tech workers who are neurodivergent, and lays out a practical playbook for landing your message, leading the room and progressing without pretending to be someone else.
Chapters
00:00) Welcome, and Dave's background in product
(02:03) "I've been masking it": faking thinking normal
(02:37) The meeting where your idea is ignored, then credited to someone else
(03:28) AI as a "spell check for influence"
(04:07) The myth that growth requires pretending to be neurotypical
(05:15) Why standard leadership advice fails neurodivergent leaders
(06:45) Executive presence, signal presence and signal drift
(07:57) Is this universal, or specific to neurodivergence?
(09:48) From "dumb kid" to writing C++ at ten
(11:27) When a word processor flipped his Fs to As
(13:24) The trap: leading with detail
(15:42) The boardroom moment that gets you labelled "not strategic"
(17:05) Designing for re-tell: what the room repeats when you leave
(18:19) Three mistakes that kill your influence
(19:36) The CALM framework
(21:32) Authority and the signal prep exercise
(22:14) Three questions: outcome, one-line recommendation, re-tell
(24:44) "Minutes not months": seeding the line that gets repeated
(26:56) Learning: vulnerability and psychological safety
(28:27) Momentum, well-being and burnout
(31:21) Why burnout is a leadership fault
(32:01) Mia's story: the head of product who wanted to be CPO
(34:20) Recognising the trigger and practising signal prep
(37:06) When stakeholders started calling her strategic
(38:31) The opposite trap: abandoning detail entirely
(39:22) Why some leaders step back into IC roles
(41:16) Free training and AI as your spell checker for influence
(42:26) Closing thoughtsKey takeaways
— Authenticity is not the goal; deliberate communication is. Dave's central provocation is that "be your authentic self" assumes everyone in the room thinks the way you do. For a leader who sees patterns instantly and works in deep, hyperfocused bursts, behaving authentically can mean failing to explain the obvious and struggling to empathise with those who need the journey, not just the destination.
— The symptoms are universal, the tax is not. Everybody's message gets lost in meetings. What separates neurodivergent leaders is the cognitive cost of noticing that drift and correcting it. As Randy and Dave agree, the tools discussed here help everyone, but the impact is far larger for those paying the higher tax.
— Leading with detail is the career trap. The very trait that makes someone an exceptional individual contributor, the ability to go deep and surface every edge case, can sink them in the boardroom.
— Answer a strategic question with edge cases and you are labelled "not executive" with alarming speed, and undoing that label takes months of work.
— CALM is the alternative. Clarity, authority, learning and momentum, delivered calmly. Authority comes from being clear on the outcome and the ask, asking for support and guidance rather than permission, and not feeling obliged to justify every edge case.
— Signal prep is the practical tool. Three questions: what do I need from this room; what is my one-line recommendation; and what will they repeat when I am not in the room. A bonus question for higher-stakes meetings asks what the room feels now and how you want them to feel when you leave.
— Design for re-tell. Dave's example of a leader who reduced a lengthy objective to "minutes not months for our customers", and repeated it, is the clearest illustration. That phrase, not someone else's reframe, is what got repeated in the room afterwards.
— Well-being underpins momentum. Dave nearly named the framework around well-being. Without a sustainable pace, leaders cannot lead, and the unprocessed meeting that keeps you awake at 3am is a momentum problem. He frames widespread tech burnout as a leadership failure, because leaders set the expectation.
— AI is a spell checker for influence. Just as a word processor turned Dave's Fs into As without changing his brain, AI tooling can help neurodivergent leaders translate their thinking into the right language for the room, supporting the communication without doing the thinking or the judgement for them.Our Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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Barry O’Reilly is an entrepreneur, author, and founder of Nobody Studios, an early-stage venture studio focused on building AI companies. Over the last six years he has worked with founders, executives and enterprise leadership teams to rethink how organisations operate in the age of generative AI, while simultaneously building and launching companies inside the studio model.
A former startup advisor and executive coach, Barry has spent the last several years studying why most AI transformations fail despite enormous investment. Through his coaching and advisory work with leaders from companies including American Airlines, Skyscanner, and Slack, Barry has developed practical frameworks for improving decision-making, reducing administrative overhead, and increasing what he calls "decision velocity".
In this episode, Barry explains why AI adoption fails when companies focus on tools instead of behaviour change, why judgment is becoming the most important human skill, and how teams can use AI to improve collaboration rather than replace people.
Key takeaways
— Most AI transformations fail because organisations start with tools instead of behaviours. Installing AI software does not change how people work, make decisions or collaborate.
— The most effective AI use cases amplify a person’s natural way of working. Barry realised he produced better writing by talking through ideas and using transcription tools instead of forcing himself into traditional writing workflows.
— Capturing meetings, conversations and decisions as structured data creates long-term organisational intelligence. Every interaction becomes a reusable asset that improves preparation, follow-through, and future decision-making.
— Leaders must role-model AI adoption themselves. Organisations see better outcomes when executives openly experiment with tools, share lessons learned, and create psychological safety around adoption.
— Decision velocity matters more than raw productivity. Teams improve when they arrive prepared, make decisions faster, reduce reversals, and spend more time solving meaningful problems instead of handling administration.
— AI should be used to challenge thinking, not replace it. The most valuable prompts ask for blind spots, alternative scenarios, and pressure tests rather than definitive answers.
— Teams working with AI outperform individuals working with AI. Barry cites research showing that collaborative ideation with AI produces significantly stronger outcomes than isolated use.
— Productivity gains are meaningless if they simply create more exhaustion. The real opportunity is creating space for reflection, slow thinking, and better judgment.
— Judgment is the critical human capability organisations cannot outsource. If people stop exercising judgment and rely entirely on AI-generated answers, they gradually erode their ability to make decisions under uncertainty.Chapters
1:03 — Building AI companies at Nobody Studios
3:16 — Why AI transformations fail
5:05 — The danger of focusing on tools
6:35 — Discovering natural workflows with AI
8:51 — Turning conversations into data assets
12:02 — Measuring successful AI adoption
13:14 — Why leaders must role-model behaviour change
18:39 — Decision velocity as a leadership metric
21:33 — Escaping administrative overload
23:02 — Why leaders need time to think
26:54 — What CFOs are worried about
28:08 — Can AI replace startup teams?
29:45 — Why distribution still matters most
33:13 — Capturing and synthesising ideas with AI
34:38 — Using AI to challenge your thinking
37:11 — Avoiding top-down AI-driven strategy
39:00 — Why teams plus AI outperform individuals
42:31 — The problem with AI-generated certainty
43:12 — Preserving human judgment
44:55 — Hiring for judgment and decision-making
47:19 — Final reflections on leadership and AIOur Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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Dan Ciruli is VP and General Manager of Cloud Native at Nutanix. A computer science graduate of UC Berkeley, Dan spent a decade in engineering before pivoting to product management in 2003, a role that barely had a name when he started. Since then he has held product leadership positions at EMC and Google, where he was part of the team that helped create Kubernetes and open source Google's cloud infrastructure.
He was a founding member of the OpenAPI Initiative and a steering committee member for the Istio service mesh project, and has spent the last two decades with one foot in commercial product development and one in the open source community.
In this episode, Dan explains why open source is not a charity exercise, how companies actually make money from code they give away for free, and what product managers get wrong when they tell their engineers to avoid it.
Key takeaways
— Open source is not crowdsourcing from individuals — much of the contribution comes from companies investing on the clock, because broad adoption benefits everyone more than proprietary lock-in.
— The CNCF succeeded because it created a neutral space where the largest and smallest organisations felt equally safe contributing and consuming. That structure — not the code itself — is what made cloud native computing universal.
— Being a product manager in open source requires the same core instinct as any other PM role: understanding the why. The difference is that your engineers may work for a competitor, and your roadmap is not entirely yours to control.
— AI is multiplying the capability of both good actors and bad actors in open source security. The answer is not to slow adoption but to keep a credible human in the loop — someone with accumulated trust, judgement and accountability.
— Before open sourcing your own work, be clear on how your company will make money, articulate it concisely for leadership, and then find at least one other organisation — even a competitor — willing to join you. A consortium signals a standard. A solo release signals a gamble.
Chapters
1:16 — From engineering to product management
3:11 — Bridging open source and commercial work
5:05 — The origin of Kubernetes at Google
6:35 — How Nutanix embraces open source
7:16 — The crowdsourcing misconception
8:51 — Why the CNCF changed everything
11:25 — Building a defensible moat in open source
12:13 — The business models behind free code
14:18 — Managing roadmaps you don't fully control
15:04 — When your competitor writes your code
16:04 — The CEO who wore his secrets around his neck
18:13 — Developing an open source strategy
19:37 — The one question every PM must ask
22:44 — What is the CNCF?
23:34 — AI, open source and the security arms race
29:45 — Chop wood, carry water: the human in the loop
31:48 — Advice for PMs running open source products
33:15 — Harnessing a community you don't manage
34:38 — Should you open source your own work?
36:35 — How messy does it really get?
39:33 — Linux is an anti-patternOur Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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In the private sector, product teams pick their customers, generate demand, and ship into something close to a green field. In the public sector, none of that holds. Ayushi Roy — Chief Program Officer at New America's New Practice Lab and a lecturer at the Harvard Kennedy School — joins Randy to unpack what changes when your user base is already sitting in front of you, your scrutiny is congressional, and the right answer is sometimes to delete ten systems rather than build an eleventh.
Drawing on her work on IRS Direct File, the Children's Health Insurance Program (CHIP), the Illinois childcare voucher system, and a text-based 911 alternative that rolled out to 800,000 students across 13 universities, Ayushi makes the case for a distinct public-sector product playbook: thin-slicing for safe failure, designing for the lowest digital denominator, separating design problems from engineering problems, and treating unbuilding as a first-class option.
Chapter markers
01:48 — From aid monitoring in Jordan to digital delivery
03:37 — Why she built a text-based alternative to 911
06:33 — From a rollout to 800,000 students to Oakland City Hall
08:58 — What the New Practice Lab does, and what a CPO does inside a think tank
11:06 — Why private-sector product playbooks don't transliterate
14:03 — No marketing, no early adopters: latent demand and the curb cut effect
14:40 — Oakland's eviction tool, MacBooks, and the lowest digital denominator
17:30 — Thin-slicing IRS Direct File without losing Congress
22:36 — Building executive sponsorship that allows safe failure
23:41 — Product vs service: the rest of the job that isn't writing code
26:09 — Illinois childcare vouchers: when modernising the form makes things worse
29:22 — Design problems, engineering problems, and the laptop-hinge analogy
33:18 — Can AI prototyping close the policy–implementation gap?
35:40 — The FAFSA simplification crisis and the case for bilingual builders
37:31 — Unbuilding: how a request for a 15th CHIP system became one to remove ten
41:18 — What keeps her goingOur Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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In this podcast episode, Diane Wiredu, Founder and Messaging Strategist for Lion Works, underscores the significance of this key element. Diane breaks down a step by step guide on effective messaging, while also providing insights on engaging customers and growing products.
Our Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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Prathik Roy is Product Director for Data and AI Solutions at Springer Nature, one of the world's largest academic publishing companies. A quantum chemist and material scientist by training, he spent years in R&D before gravitating towards product management — and has spent the past 12 years helping publishers understand the value locked inside their content. In this episode, Prathik makes the case that publishers are sitting on some of the most strategically valuable data in the world, and that most of them are only beginning to understand what that means in the age of AI.
In this episode, we cover:
(00:00) Introduction: from quantum chemistry to product management (05:00) The Schrödinger problem: why content value is increasingly unknowable (08:00) How traditional publishing metrics worked — and why they broke (11:30) The ChatGPT moment and its impact on scientific publishing (15:00) Paywalls, subscription models, and the shift to data licensing (21:30) How scientific content earns its quality — and why AI cannot just follow the citations (26:00) Why AI developers want bullet points — and what that means for content structure (29:00) New monetisation models: tokens, outcomes, and data as a service (33:00) Rights management: rights in, rights out, and why the prohibited section matters (36:30) Measuring content value when your users live inside AI systems (38:00) What to do with your content archive: extraction, licensing, and prediction marketsOur Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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Martin Eriksson is a Product Leader, Co-founder of Mind the Product and ProductTank, and Author. His new book, The Decision Stack, offers a mental model for connecting every layer of organisational strategy — from vision to the decisions teams make every single day.
We discuss:
— Why 95% of employees cannot name their organisation's strategy — and what that costs
— The five questions every company must be able to answer, from vision to principles
— Why strategy is the most commonly missing layer in the stack, and why exec teams are often reluctant to fill it
— How to challenge upwards and surface strategic gaps without calling leadership out
— Why empowering teams without context sends them running in every direction
— How principles — not values — are the tool that eliminates recurring debates
— The "this or that" technique for making trade-offs visible across a team
— Why you cannot communicate strategy often enough
Chapters
— 00:00 Introduction
— 01:11 Martin's background in product
— 02:19 The origin of The Decision Stack
— 03:44 The five questions the stack answers
— 04:27 Why strategy is most often missing or unclear
— 08:18 Who should be making strategic decisions
— 09:44 Time horizons: how long should strategy last
— 11:43 Using the decision stack in practice
— 13:36 How to surface gaps from lower in the organisation
— 16:01 Why context is the prerequisite for empowerment
— 19:32 How the stack reduces decision-making overhead
— 21:04 Language, frameworks, and avoiding rigidity
— 23:43 Where to start: top-down or bottom-up
— 26:34 Fractal stacks and scaling across teams
— 28:44 Strategy for maintenance work and existing products
— 31:41 The role of principles at the foundation of the stack
— 33:38 How principles emerge — top-down and bottom-up
— 37:07 The "this or that" technique for surfacing trade-offs
— 39:26 Communicating strategy continuously across the organisation
— 43:34 The most common mistake when getting started
Featured links
The Decision Stack — Martin's new book: https://www.thedecisionstack.com/
The trade-off poll tool mentioned in the episode: https://thisorthat.thedecisionstack.com/
ProductTank:
Martin Eriksson on LinkedIn: https://www.linkedin.com/in/martineriksson/
HBR: The Office of Strategy Management — source of the 95% statistic cited in the episode: https://hbr.org/2005/10/the-office-of-strategy-managementOur Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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What does product management look like when your engineers aren't writing code? Rags Vadali, founder of Floto and former PM at Google and Meta, joins Lily and Randy to talk about how building AI-native products has completely inverted his process. No PRDs, prototypes before specs, and a new artefact at the centre of it all: the Product Experience Document (PXD).
They get into why the real product when you're building an agent is the experience layer on top of it, how synthetic personas work (and where they don't), and what discovery still requires that AI can't replace. Plus: what product sense means when everyone on your team is shipping code.
Chapters
0:00 What is a product when you're building an agent?
1:00 Guest intro: Rags on getting into product at Google, YouTube, Meta, and now founding Floto
3:33 How the team at Floto actually works — and why it's "completely upside down"
6:01 Why building AI products forced a process inversion (and why speed made it necessary)
7:11 Agents and the experience layer: redefining what the product actually is
9:39 Running two to three products in parallel, and throwing away 50–60% of what gets built
14:31 Discovery principles that haven't changed — and the ones AI is helping with
18:15 Synthetic personas: where they work, where they don't, and the insight from flipping the question
22:03 The Product Experience Document (PXD): genesis, philosophy, and why it's not a PRD
25:57 Experience principles: encoding how it should feel to talk to an agent
27:06 Good, bad, ugly: why example interactions and anti-patterns are critical
28:55 Critical moments and closing conversations: designing the arc
33:33 Where this way of working applies — and where it doesn't
35:10 Hiring for product sense: why it now applies to every role
39:43 Final advice: what product people should not stop doingFeatured Links
Product Experience Document: https://docs.google.com/document/d/15kCm8ZcPqY12174WjyfuVLhrWOXGGqnB1vow7o_2ZqI/edit?tab=t.0#heading=h.l62rzxz2fw6v
Follow Rags on LinkedIn: https://www.linkedin.com/in/ragsvadali/
Our Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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Kate Kempe made the leap from 13 years at Amazon — most recently leading Alexa's screened products — to head up product at the International Baccalaureate, an NGO with no established product function. In this episode, she talks through what that transition actually involved: finding focus during a job search through Phil Terry's Never Search Alone methodology, reconciling Amazon instincts with a slower-moving, mission-driven organisation, and learning to be interested rather than interesting when you're the new person trying to make an impression.
Chapters
01:07 — Kate's introduction
01:37 — From arts degree to Amazon: career origins
03:30 — Why leave Amazon? Finding the IB opportunity
05:08 — Never Search Alone: how the job search council works
10:37 — Building a personal inventory before committing to a role
13:38 — Amazon vs the IB: culture, pace, and decision-making
16:10 — Making the case in a mission-driven organisation
19:02 — Influence and persuasion — the "bus" analogy
23:44 — Building a product function from scratch
25:10 — Shifting from project delivery to product health
29:45 — Crossing domains: how to land and establish yourself
35:26 — Be interested, not interesting
37:50 — Advice for big tech → mission-driven transitionsOur Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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Pippa Topp, Chief Product Officer at giffgaff, joins Lily and Randy to talk about emotional intelligence in product teams — what it is, how it develops, and why it matters for leadership. The conversation covers recognising defensiveness as an EQ signal, the conscious competence model, applying empathy inward as well as outward, and how to cultivate a culture of reflection across a product org. Pippa also shares her own journey from judgement to over-empathy to finding the balance, and makes the case for self-belief as the foundation of emotional resilience.
This episode is brought to you by Mailtrap, modern email delivery for developer and product teams: fast delivery. high inboxing rates. 24/7 expert support. Try for free today.
Chapters
00:00 – Introduction & what is emotional intelligence?
04:39 – How low EQ shows up at work: defensiveness and reactive communication
08:28 – Extending product empathy skills to stakeholders and peers
10:33 – The conscious competence model and coaching people who don't know what they don't know
13:21 – Coaching techniques: life stories, separating facts from narrative
14:58 – Assessment tools and organisational EQ at giffgaff (Insights)
16:33 – Pippa's own EQ journey: from judgement to over-empathy to balance
22:37 – Coaching a junior PM through resistance, self-doubt, and breakthrough
28:40 – Leading through a forced decision: surfacing team emotion to move forward
32:39 – Cultivating EQ culture: group coaching, values-based behaviours, measurement
38:48 – Neurodivergence, self-awareness, and building a feedback culture
44:00 – Can AI support emotional intelligence?
47:41 – Is it okay to cry at work?
51:29 – Self-belief as the foundation of emotional resilienceOur Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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Elias Lieberich, Founder of Product Matters and formerly a PM at Google and YouTube, makes the case that the real gap between European and Silicon Valley product practice is in its culture. He identifies three recurring patterns in European companies: process obsession, a limited appetite for validation, and an underappreciation of engineering and design. Drawing on work with German Mittelstand businesses, deep tech startups, and large enterprises, Elias explains how to introduce product thinking without triggering resistance, through small, visible wins rather than wholesale transformation.
This episode is brought to you by Mailtrap, modern email delivery for developer and product teams: fast delivery. high inboxing rates. 24/7 expert support. Try for free today.
Chapters
00:56 – Elias's background: Google, YouTube, and Google X
04:08 – European vs. Silicon Valley product culture
07:43 – Three gaps: process obsession, lack of validation, undervaluing engineers
12:04 – What European companies actually want — and the copy-paste trap
13:34 – Show, don't tell: finding immediate value
15:37 – Bringing the whole organisation on the journey
25:02 – Roadmaps, frameworks, and meeting companies where they are
26:35 – Building trust through small, compounding wins
29:29 – Change aversion as a bell curve
31:02 – What European companies do well — and what's worth exporting
33:13 – Working with deep tech startups in Europe
36:44 – The killer question: who is this for?
40:25 – Practical advice: start with what's within your control
42:53 – Wrap-upOur Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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Kate Tarling — consultant, trainer, and author of The Service Organization — joins Lily and Randy to discuss what it takes to deliver great services inside large, complex organizations. The conversation covers the distinction between products and services, why transformation so often stalls, how to make the business case for change using existing investment, and how product people can contribute to, and benefit from, a more service-oriented way of working.
This episode is brought to you by Mailtrap, modern email delivery for developer and product teams: fast delivery. high inboxing rates. 24/7 expert support. Try for free today.
Chapters
00:01:30 — Introduction and Kate's background00:04:00 — Defining services vs. products00:07:00 — Product organizations vs. service organizations00:09:00 — Why service delivery is hard00:11:30 — Transformation in practice: there is no magic process00:13:30 — Starting with one area and cutting across silos00:15:30 — Common mistakes organizations make00:19:30 — Measuring progress and making the business case00:22:30 — Redirecting existing investment: a UK government example00:25:00 — Triage functions and portfolio management00:26:00 — How product people can contribute in service organizations00:30:30 — Kate's 12 principles00:34:00 — Summary00:37:00 — Examples of good service organizationsOur Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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Rich Mironov has spent decades watching product teams lose the room because they were speaking the wrong language. In his new book Money Stories, he makes the case that product managers need a second vocabulary: one built around revenue, retention, and return.
In this conversation, he walks through the core framework, why order-of-magnitude estimates beat false precision, how to build a roadmap that holds its ground against sales pressure, and what the AI moment has in common with the early days of mobile.
This episode is brought to you by Mailtrap, modern email delivery for developer and product teams: fast delivery. high inboxing rates. 24/7 expert support. Try for free today.
Chapters
02:03 — What are money stories, and why do executives need them?03:59 — How accurate do you actually need to be? The case for order-of-magnitude thinking05:52 — Using money stories as a sorting mechanism — and how to handle the "close this deal now" pressure10:54 — Tagging roadmaps with revenue ranges and the "or principle"15:58 — Does every PM need this, or just senior leaders?21:46 — The two flavors of ROI: earning your keep vs. feature-level returns26:57 — Why feature-level ROI almost never works — and why product leaders need to push back30:33 — The story archetypes: upsell stories explained38:02 — The retention/churn story archetype41:32 — Why product people get this wrong: fear of commitment and the need to be understood44:52 — How AI changes (and doesn't change) the money story framework48:58 — How to build financial literacy as a product managerOur Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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Laura Teclemariam has had one of the most varied careers in product — from mobile gaming economies at EA to building Netflix's animation studio from the ground up, to owning LinkedIn's core identity products. In this episode, she joins Lily and Randy to trace the through-line of her "jungle gym" path, unpack what gaming taught her about retention, why entertainment sharpens your product instincts in ways big tech can't, and how she's now teaching the next generation of PMs at UC Berkeley — with AI at the centre of everything.
Chapters
00:00 — Intro: The feedback you didn't see coming at LinkedIn
02:00 — Laura's background: engineer, founder, consultant, PM
03:50 — Why a nonlinear career is more coherent than it looks
06:00 — Gaming as the most honest product environment
07:20 — Star Wars: Galaxy of Heroes, mods, and retention crisis
09:00 — How gaming metrics (DAU, retention) predicted big tech's future
12:10 — Data ends debates in tech; taste ends them in entertainment
13:05 — Netflix Animation: building a studio's product function from scratch
15:15 — Storyboards as prototypes, animatics as MVPs
19:40 — Tool consolidation: going from 400 to 130 tools across productions
22:05 — Build vs. buy decisions when the budget is a feature film
26:40 — What it takes to hire PMs for entertainment vs. general tech
28:20 — STAR interviews and evaluating stakeholder chops
29:20 — Why LinkedIn came next: curiosity about social network retention
31:50 — The weight of building for 1B+ users and LinkedIn's trust-first culture
35:50 — Profile, Messaging, Groups: LinkedIn's original value proposition
37:00 — Teaching advanced product management at UC Berkeley
38:10 — The course thesis: AI for everything, and the "great convergence"
42:00 — Does the PM/design/engineering triad collapse with AI?
45:30 — What Laura's students taught her about curiosity and safe-to-fail environmentsOur Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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Corinna Stukan, Product Leader and Founder of Fintech marketplace Bizzy, lays out practical advice for connecting your product roadmap to business goals. She explains how a metrics one-pager aligns day-to-day product decisions with company goals, why understanding whether your business is in growth, acquisition or cost-control mode should shape every prioritisation call, and how to frame initiatives so stakeholders see commercial impact, not just better UX.
Chapters
4:00 — Why product people should care about business acumen
6:01 — Organisational causes of weak commercial context for PMs
8:10 — What business acumen means in practice
9:10 — Wake-up story: prioritisation shifted after asking the CEO about revenue drivers
11:05 — Misalignment: company goals vs team OKRs
12:13 — How to run the metrics one-pager and link product to business goals
14:37 — Strategy: where we are, where we’re going, how we’ll get there
15:03 — Encouraging ideas while setting business context
17:01 — Running collaborative bets before creating the roadmap
19:20 — Communicating value: turn “better onboarding” into business impact
22:08 — Avoiding over-attribution and internal attribution fights
23:05 — Example: marketing’s 12 touchpoints and joint contribution to acquisition
24:26 — Practising stakeholder storytelling; where LLMs help and don’t
29:17 — Presentation craft: fewer slides, start with numbers, end with actions
31:03 — Using LLMs for synthesis, not human insight
32:06 — Reading the room: tailoring to numbers people vs story people
33:51 — Final advice: discovery mindset in stakeholder meetingOur Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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Alan Byrne, Product Leader for Mozilla’s Firefox extensions ecosystem, argues that the best product work is less doctrine and more judgement. In conversation with LRandy Silver, he breaks down why prioritisation frameworks like RICE and MoSCoW often masquerade as science while quietly embedding subjectivity—and why he prefers writing clear “what and why” statements over chasing false precision.
From his experience at QuickBooks and Twitter, Alan explores when PRDs are genuinely valuable (complex systems, high risk, trust and safety concerns) and how to keep them lean enough to stay useful. The discussion also digs into the tension between moving a metric and doing right by users, the dangers of gamifying growth, and how product managers can translate customer problems into narratives that align engineers, executives, and sales.
Chapters
03:30 Product as philosophy
04:41 Studying product vs learning in the field
07:25 The real job: understand users and their “why”
08:21 Why prioritisation frameworks often fail in practice
10:58 Decision-making without false precision
13:14 Goal-led roadmaps and narrative alignment
14:22 Metrics, ethics, and avoiding gamification traps
18:35 When PRDs help, and how to keep them lean
22:37 Prototyping, vibe coding, and where it falls apart
25:14 Communication, compromise, and working documents
27:36 Preventing overbuild and defining “good enough”
30:39 Handling “can’t you just…” from sales and marketing
33:28 What Alan wishes he knew five years ago
34:49 Explaining product management to non-product peopleOur Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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Cheryl Platz, Cheryl Platz, former UX Director for Riot Games, Scopely and Author of "The Game Development Strategy Guide," returns to The Product Experience to explore how video game design principles can transform product development.
From her time at Riot Games and Marvel Strike Force to teaching at Carnegie Mellon, Cheryl shares hard-won lessons about player motivation, onboarding, and building products that thrive. Discover why competition is no longer the primary driver of modern gaming, how a children's game taught her about gendered design assumptions, and how she turned a catastrophic server outage into a UX win that made Reddit happy.Chapters
06:03 Game development is cloud services plus filmmaking
07:08 The problem with silos in game studios
08:24 “Modern” games: live service, messy business models, shifting tastes
09:58 Defining a game: players decide if you got it right
11:41 Motivators of play and why they matter to product people
12:26 Disney Friends: the moment a playtest rewrote the design
17:19 Classic vs modern motivators: what technology changed
20:41 The research that challenged the “games are competition” assumption
22:36 Why game lessons translate to enterprise software (and where gamification goes wrong)
25:19 Pro-social design: trust, safety and communities at scale
28:33 Designing for companionship and shared experiences
34:43 Onboarding as growth strategy, not a “nice to have”
37:38 Journey mapping 100 levels: making invisible drop-off visible
39:25 On-demand learning beats one-and-done tutorials
41:58 Advice for people trying to break into games during layoffs
44:36 Turning a sixth anniversary outage into a UX winOur Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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