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In oncology, every rep visit carries more weight than in any other therapeutic area – and yet too many of them are forgettable. Across field force, events, digital, and publications, we constantly interact. But rarely truly engage.
So what is the untapped value in every rep visit? And why do we so rarely realize it? Richard Schwartz and Michal Myszkowski sit down with four oncology leaders to ask the questions the industry keeps avoiding – including how we listen not just to oncologists, but to the reps in the room with them.
Our guests:
Christian Velten — Strategic Lead Digital Customer Experience, Roche https://www.linkedin.com/in/christianvelten-1/Duncan Welling — Customer Experience & Commercial Optimisation Leader, Global Top 10 Pharma https://www.linkedin.com/in/djwelling/Ksenia Levina — Global Oncology Customer Engagement Head, Pierre Fabre https://www.linkedin.com/in/ksenialevina/Nico Renner — Senior Product Manager, Hematology & Oncology, BeOne https://www.linkedin.com/in/nicorenner/Subscribe to The Espresso Experience wherever you listen – Spotify, Apple Podcasts, YouTube – for monthly conversations with pharma leaders.
We love hearing from you. Email your More Beautiful Questions to [email protected] – the best ones get answered on the show.
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