Avsnitt
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What does it really take to walk away from a seventeen-year corporate career and build an $18 million marketing agency in just three years? In this episode, Eric Winegard shares the mindset, discipline, and relentless commitment that helped him go from a troubled childhood and military structure to becoming the CEO of Rare Blue Moon Marketing.
We dive into the realities of entrepreneurship, the difference between paid ads and organic content, and why most businesses fail before marketing even begins. Eric breaks down the importance of networking without an agenda, building a real personal brand online, and why commitment is the trait that separates successful founders from everyone else. You’ll also learn how sales psychology, leadership, and self-belief became the foundation for scaling one of the fastest-growing agencies in the space.
What You’ll Learn in This Episode How Eric went from a troubled childhood to military discipline Why sales became the skill that changed his life The difference between networking and selling Why most marketers don’t understand sales How Rare Blue Moon Marketing scaled so quickly Why organic content and paid ads need to work together What business owners get wrong when hiring agencies Why commitment matters more than talentAbout Justin:Justin Colby is the host of The Entrepreneur DNA and The MORE Show podcast and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby
YouTube: Justin Colby
TikTok: @justincolbytsof
LinkedIn: Justin Colby
About Eric WinegardEric Winegard is the CEO and cofounder of Rare Blue Moon Marketing, a fast-growing digital marketing agency helping businesses scale through paid advertising, SEO, content strategy, and lead generation. After spending seventeen years in corporate sales leadership, Eric transitioned into entrepreneurship and rapidly built an $18 million agency by combining high-level sales psychology with modern marketing systems.His story spans a difficult upbringing, military discipline, and years of mastering sales, networking, and leadership before becoming a founder. Today, Eric works with businesses across multiple industries to help them grow through strategic marketing, brand positioning, and scalable customer acquisition.
Connect with Eric Winegard:
Instagram: @ericwinegardofficialYouTube: @ericwinegard8088
Facebook: winegard1
LinkedIn: Eric Winegard
Website: rarebluemoon.ioChapters
0:00 The road from W2 to eighteen million dollars
2:45 Is sales a born talent or a learned skill
5:30 Why high level masterminds are worth the investment
9:15 Overcoming a difficult childhood and foster care
13:40 How the military builds a wartime mentality
17:50 Why Eric left a safe CEO track to start over
22:10 The role of faith and grit in business growth
26:45 Burning the boats and making success a necessity
30:15 Paid ads vs organic content strategy
33:50 Humanizing your brand on social media
37:20 Geofencing and targeting for local businesses
41:05 Lessons from the Gold Coast Podcast and Brad Lea
44:30 Why marketing cannot fix a broken business model
46:46 Final advice for aspiring entrepreneurs
#entrepreneurship #digitalmarketing #salesstrategies #scalingbusiness #mindset
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Free consultation / website: www.assetprotectionattorneys.com — Hillel offers to send complimentary copies of his latest books to anyone who mentions The Entrepreneur DNA.
In this episode, I sit down with Hillel Presser, a nationally recognized asset protection attorney who's helped protect over $11 billion in client assets and written six books on the subject. We get into why "it's not what you make, it's what you keep," and unpack the exact strategies the ultra-wealthy use to become "uncollectible" — from owning nothing and controlling everything through LLCs and limited partnerships, to the real difference between revocable and irrevocable trusts, to lesser-known free strategies like tenancy by the entirety and Florida's homestead exemption. Hillel also shares jaw-dropping stats (you're seven times more likely to be sued than to be in a car accident, and there are over 100 million lawsuits filed every year) along with real client stories, from a woman selling dolls at a flea market who got sued for millions, to the risks of golf carts, boats, and jet skis sitting unprotected in your name. Whether you're just starting your first business or you've already built serious wealth, this conversation is a masterclass in protecting what you've worked so hard to build.
Topics Covered Why protecting what you build matters as much as building it "Own nothing, control everything" — the core principle for entrepreneurs LLCs, trusts, and holding companies explained simply Revocable vs. irrevocable trusts (and the mistake most people make) Why we live in such a litigious society — and the stats to prove it How to settle lawsuits for pennies on the dollar by being "uncollectible" Personal guarantees: why to avoid them, and what to do instead The 3-step framework to start protecting yourself today Structuring real estate, business income, cash, and crypto the right way Why selling a business is a bigger lawsuit risk than most expect Domestic vs. international protection — who actually needs each State-specific protections (Florida homestead, wage protection, and more)About Hillel PresserHillel L. Presser, Esq., MBA is the Managing Partner and founder of The Presser Law Firm, P.A., a national and international asset protection law firm based in Boca Raton, Florida. Over more than two decades, Hillel has helped protect over $11 billion in client assets and has represented some of the country's most recognizable entrepreneurs, business owners, celebrities, and professional athletes. He is the author of several books on asset protection and financial self-defense, including Asset Protection Secrets and Financial Self-Defense, and has been featured in Forbes, Sports Illustrated, the Robb Report, and on FOX, BRAVO, NBC, ABC, and CBS. Hillel holds a law degree from Nova Southeastern University, an MBA in marketing from Lynn University, and studied entrepreneurship at Syracuse University.
Connect with Hillel Presser:
Website: www.assetprotectionattorneys.com LinkedIn: linkedin.com/in/hillelpresser Facebook: facebook.com/ThePresserLawFirm Instagram: instagram.com/assestprotectionattorneys X/Twitter: twitter.com/AssetAttorneysAbout Justin:
Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Saknas det avsnitt?
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I sat down with Ian Watts, a workforce transformation specialist who's spent two decades helping companies fix what most of them get wrong about their people. Ian's story starts on the east side of Detroit, growing up on welfare, and it's what drove him to chase becoming a millionaire by 30 — which he hit almost four years early, right before his first business completely collapsed in 2006. That season is where he found his real why: building businesses that bless the world by taking care of the humans inside them. We got into why employee engagement is at some of the lowest levels in history, why layoffs are gutting trust even at companies that think they're becoming leaner, and why salary and benefits will get someone in the door but it's culture that keeps them. Ian broke down his ACTS Method for building real engagement, and we talked about the mistakes founders make when they hire reactively instead of designing their team on purpose. If you run a business, manage people, or are wondering why good employees keep walking out the door, this episode is for you.
About Ian Watts:
Ian Watts helps executives enhance employee engagement, boost team performance, and reduce employee turnover in 90 days or less, guaranteed. He does this through transformative keynotes, hands-on workshops, and his proprietary ACTS Method, a breakthrough system developed from scaling an HR department that grew from 6 to over 60 locations and recruited 350+ team members nationwide.
An accomplished author, speaker, business consultant, and breakthrough coach, Ian built his first multi-million-dollar business by age 26. He has raised millions in capital, launched multiple ventures, and guided global clients across 30+ industries and 40+ U.S. states—as well as internationally in China, Hong Kong, Canada, the U.K., Saudi Arabia, and Australia.
Ian’s personal mission is simple but powerful: “Build businesses that bless the world.”
Connect with Ian Watts:
Website: employeesuccesscompany.com LinkedIn: Ian M. WattsAbout Justin:
Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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I sat down with Jon Ostenson, a two-time Inc. 5000 founder and the top 1% franchise consultant behind FranBridge Consulting, to break down everything most people get wrong about franchising. We talked about why "non-food franchising" is such an underrated path to business ownership, how to actually evaluate a franchise opportunity instead of just chasing passion, what it really costs and how long it really takes to get one off the ground, and why following the system matters more than being the smartest person in the room.
Jon also walked me through what it takes to scale into multiple territories, how private equity is playing in this space right now, and the tax and exit benefits that come with owning a real asset instead of just a job. If you've ever thought about buying into a franchise, or even just wondered what's actually available outside of fast food, this conversation will change how you think about it.
Grab Jon's free book: Want the full breakdown on non-food franchising? Jon is giving away a free copy of his book, Non-Food Franchising: The Better Path to Business Ownership. Just drop your email at FranBridgeConsulting.com and it's yours.
Book a free consultation: Curious if franchising is right for you? Talk to Jon and his team at FranBridge Consulting. It costs you nothing. Head to FranBridgeConsulting.com to get started.
About Jon Ostensen:
Jon Ostenson is the Founder and CEO of FranBridge Consulting, a two-time Inc. 5000 company, and a top 1% national franchise consultant. He is the bestselling author of Non-Food Franchising: The Better Path to Business Ownership, and a frequent contributor on franchising for Forbes, Inc., Bloomberg, and The Franchise Journal.
Before founding FranBridge, Jon spent 15 years in the corporate world, including a long run as Vice President of Sales for Carter's Inc., where he was responsible for more than $350M in annual sales. He then stepped in as President of ShelfGenie, a national non-food franchise system with 200+ locations, where he supported franchise owners across North America. That experience led him to fall in love with the franchise model — he has since personally invested as a multi-brand franchisee and built FranBridge Consulting into a firm that has helped thousands of people step into business ownership, entirely free to the client.
Jon holds BBA and MBA degrees from the University of Georgia and lives in Atlanta with his wife and three children.
About Justin:
Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Are you ready to stop treating your startup like a side project and start building a scalable business? In this episode, Dr. Michael Burcham shares the hard-earned wisdom of a veteran who has transitioned from a physical therapist to a multi-million dollar private equity investor.
We dive deep into the mindset shifts required to go from a day job to a full-time founder, the critical importance of customer discovery, and why most investors won't touch your project until you have skin in the game. Michael breaks down the common mistakes technical founders make and how to navigate the emotional rollercoaster of anxiety and frustration that comes with the territory. You will learn how to differentiate your brand in a noisy market, the power of personal touches in networking, and how to align your vision with what investors are actually looking for.
What You’ll Learn in This Episode Why most early-stage businesses are still just “projects” ● The biggest mistake founders make before launching ● Why investors care about paying customers more than perfect decks ● How to build awareness without wasting money ● Why failure is part of the entrepreneur DNA ● How to avoid chasing every opportunity ● Why your network can become your biggest growth engine ● How anxiety, insecurity, and frustration show up in business ● What investors see that founders often miss ● Why selling your company can trigger an identity crisisAbout Justin:Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby
YouTube: Justin Colby
TikTok: @justincolbytsof
LinkedIn: Justin Colby
About Michael BurchamDr. Michael Burcham is an investor, author, business strategist, and private equity operator who has spent decades building, scaling, and advising high-growth companies.After starting his career in healthcare, he went on to build and grow multiple companies before transitioning into venture capital and private equity, where he now helps founders navigate growth, fundraising, leadership, and long-term business strategy. He is also the author of multiple books focused on startups, scaling, failure, and investor relationships.
Connect with Dr. Michael Burcham:
LinkedIn: linkedin.com/in/michaelburcham
Instagram: instagram.com/dr.michaelburcham
Website: www.michaelburcham.comChapters
0:00 Intro and meeting Dr. Michael Burcham
3:15 The journey from physical therapy to private equity
6:30 Why relationships and local ecosystems matter
9:45 The biggest misconception for early stage founders
13:10 Diversifying your offerings and solving customer pain
16:20 The framework for launching a successful venture
19:40 Building awareness and the sales pipeline
23:05 How to differentiate your brand in a noisy market
26:30 The power of handwritten notes and networking
30:00 Projects vs businesses and getting investor attention
33:50 Learning from failure and the importance of grit
37:20 Managing the seven deadly emotions of entrepreneurship
41:00 Identity shifts and the new book Blood Sweat and Equity
44:49 Final thoughts and where to find Michael
#entrepreneurship #startupgrowth #venturecapital #businessstrategy #entrepreneurmindset
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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FREE RESOURCE FROM BRAD SUGARSDM Brad on Instagram @BradleySugars the word "PLAYBOOK" and he'll send you his free business playbook on how to succeed in business.---
In this episode, I sit down with Brad Sugars — the Founder and Chairman of ActionCOACH, the world's #1 business coaching firm with over 1,000 offices in 85 countries — to break down exactly what separates the entrepreneurs who scale from the ones who stay stuck. Brad calls out what he sees as the biggest epidemic in business right now: wimpy goals.
We dig into the three stages of business growth (0 to $1M, $1M to $10M, $10M to $100M), why the skills that get you to your first million will actually hold you back from your next ten, and why most business owners have built themselves a job with overheads instead of a real business. Brad also gets honest about his own failures — from team members who liked his money more than he did, to reinvesting $4M right before COVID hit — and shares the mindset shifts that let him operate his companies in just one hour a week. We also get into work-life harmony, the epidemic of loneliness among male entrepreneurs, and why Brad believes the most expensive advice in the world is free advice from a poor person.
GUEST BIOBrad Sugars is the Founder, Chairman, and President of ActionCOACH — the world's #1 business coaching firm with more than 1,000 offices in 85 countries. Internationally recognized as one of the most influential entrepreneurs alive, Brad is a bestselling author, sought-after keynote speaker, and has been called the Godfather of Business Coaching for over 30 years. He started his entrepreneurial journey at age 7 and founded ActionCOACH in Brisbane, Australia in 1993 — when business coaching as a profession barely existed. He has since become the CEO of 9+ companies and helped hundreds of thousands of business owners across the globe scale, systematize, and ultimately exit their businesses. Brad lives in Las Vegas with his wife Lauren and their five children.GUEST SOCIAL LINKSInstagram: @BradSugarsFacebook: Brad Sugars ActionCOACH
X (Twitter): @BradSugars
LinkedIn: Brad Sugars
YouTube: Brad Sugars ActionCOACH
Website: actioncoach.com
About Justin:
Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What does it really take to walk away from a seventeen-year corporate career and build an $18 million marketing agency in just three years? In this episode, Eric Winegard shares the mindset, discipline, and relentless commitment that helped him go from a troubled childhood and military structure to becoming the CEO of Rare Blue Moon Marketing.
We dive into the realities of entrepreneurship, the difference between paid ads and organic content, and why most businesses fail before marketing even begins. Eric breaks down the importance of networking without an agenda, building a real personal brand online, and why commitment is the trait that separates successful founders from everyone else. You’ll also learn how sales psychology, leadership, and self-belief became the foundation for scaling one of the fastest-growing agencies in the space.
What You’ll Learn in This Episode How Eric went from a troubled childhood to military discipline Why sales became the skill that changed his life The difference between networking and selling Why most marketers don’t understand sales How Rare Blue Moon Marketing scaled so quickly Why organic content and paid ads need to work together What business owners get wrong when hiring agencies Why commitment matters more than talentAbout Justin:Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby
YouTube: Justin Colby
TikTok: @justincolbytsof
LinkedIn: Justin Colby
About Eric WinegardEric Winegard is the CEO and cofounder of Rare Blue Moon Marketing, a fast-growing digital marketing agency helping businesses scale through paid advertising, SEO, content strategy, and lead generation. After spending seventeen years in corporate sales leadership, Eric transitioned into entrepreneurship and rapidly built an $18 million agency by combining high-level sales psychology with modern marketing systems.His story spans a difficult upbringing, military discipline, and years of mastering sales, networking, and leadership before becoming a founder. Today, Eric works with businesses across multiple industries to help them grow through strategic marketing, brand positioning, and scalable customer acquisition.
Connect with Eric Winegard:
Instagram: @ericwinegardofficialYouTube: @ericwinegard8088
Facebook: winegard1
LinkedIn: Eric Winegard
Website: rarebluemoon.ioChapters
0:00 The road from W2 to eighteen million dollars
2:45 Is sales a born talent or a learned skill
5:30 Why high level masterminds are worth the investment
9:15 Overcoming a difficult childhood and foster care
13:40 How the military builds a wartime mentality
17:50 Why Eric left a safe CEO track to start over
22:10 The role of faith and grit in business growth
26:45 Burning the boats and making success a necessity
30:15 Paid ads vs organic content strategy
33:50 Humanizing your brand on social media
37:20 Geofencing and targeting for local businesses
41:05 Lessons from the Gold Coast Podcast and Brad Lea
44:30 Why marketing cannot fix a broken business model
46:46 Final advice for aspiring entrepreneurs
#entrepreneurship #digitalmarketing #salesstrategies #scalingbusiness #mindset
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Exclusive listener discount: Use code ATTEND25 for 25% off your registration! Register here: sarahgibbons.com/shop/p/when-effort-stops-working
Join Sarah for a 75-minute virtual live workshop on Wednesday, June 3rd at 12 PM PT. This is the second in a series of four workshops and is designed for leaders who sense that the problem isn’t motivation — it’s the system they’re operating from. You’ll learn to work with capacity, timing, and internal alignment instead of against yourself.
In 75 minutes, you’ll identify:
Where your work has become unnecessarily heavy What actually matters right now (and what to ignore) The decisions and actions you already know you need to makeIn this episode, I sit down with executive coach and founder Sarah Gibbons for a deeply honest conversation about what it really takes to sustain entrepreneurial success without burning out. We explore why hustle culture is a trap, and how intentionality — not more effort — is what separates entrepreneurs who scale from those who stall. Sarah shares how she built a thriving, referral-based coaching practice over 17 years by prioritizing her inner world first: her values, her sleep, her relationships, and her capacity to lead. Together we dig into self-leadership, the courage to pivot, the power of “three-foot tosses,” the myth of time blocking, and why spaciousness is the secret ingredient to creativity. We also talk about navigating uncertainty — whether that’s the LA fires, economic shifts, or the messy middle of entrepreneurship — and what it means to show up as the leader you’re being called to be right now.
About Sarah Gibbons:
Sarah Gibbons is an accomplished executive coach and founder of Sarah Gibbons & Co., a global coaching practice dedicated to helping individuals and organizations unlock transformational leadership. With over 15 years of experience, she has worked with top executives and creatives from leading organizations including Goodby Silverstein & Partners, 22 Squared, Hey Wonderful, The LA Clippers, and TBWAChiatDay.
A former tech-industry leader with roles at Amazon, IMDb, and Fox Interactive Media, Sarah transitioned her career after earning a Master’s in Spiritual Psychology. She is the co-author of The Chalk Collective: Drawing the Life You Deserve and host of The Tidal Podcast.
Sarah lived in the Pacific Palisades, a community recently ravaged by devastating fires, where she cultivated her passion for fostering connection and resilience. As a mother of three, she is committed to helping others discover aliveness, self-trust, and legacy impact in both their personal and professional lives.
Connect with Sarah:
Website: sarahgibbons.com
Instagram: @sarahgibbonsco
Facebook: facebook.com/sarahgibbons.co
LinkedIn: Sarah Lyons Gibbons
Substack: @sarahgibbonsco
About Justin Colby:
Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Get your FREE copy of Tim's book 'Money, Your Friend' here: https://www.radicalcounselor.com/money-book
In this episode, I sit down with Tim Grimes—radical counselor, somatic coach, and bestselling author of Money, Your Friend—to tackle the side of entrepreneurship nobody puts on their Instagram highlight reel: the internal pressure, money shame, and chronic overthinking that silently sabotage even the most driven business owners. Tim breaks down why so many of us started this journey craving freedom but ended up more stressed than ever, and he shares the daily 10–15 minute practice from his book that helps you get radically honest about what you actually want and why you want it—not the Wolf of Wall Street version, but your truth. We go deep on somatic techniques for releasing stress through the body, the dangerous trap of becoming too passive with self-improvement and manifestation, why comparison culture on social media is making entrepreneurs anxious and broke, and why the real shift happens the moment you stop shaming yourself and accept that you’re already okay right now.
Tim GrimesTim Grimes is a radical counselor, somatic coach, and multiple-time bestselling author with over 20 years of experience working at the intersection of stress management, money psychology, and personal transformation. Known for his grounded, no-nonsense approach, Tim specializes in the “shadow side” of entrepreneurship—the internal pressure, fear, and shame that most business coaches don’t talk about. He is the author of Money, Your Friend, Relax More Try Less, and several other books on manifestation and self-improvement. Tim’s work helps entrepreneurs and individuals shift their relationship with money from fear-driven to grounded and calm—without toxic positivity or empty affirmations.Tim’s Social & Contact LinksWebsite: https://www.radicalcounselor.comCoaching: https://www.radicalcounselor.com/radical-change-coaching
Instagram: https://www.instagram.com/radicalcounselor
Email: [email protected]
About Justin:
Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Are you pushing yourself to the brink of burnout in pursuit of the superhuman entrepreneur ideal? In this episode of The Entrepreneur DNA, host Justin Colby sits down with behavioral health specialist Rachel Harvest to break down the toxic side of perfectionism and how to find true balance.
Throughout this deep dive, Rachel explains why high achievers often fall into the trap of extreme dieting, caffeine dependency, and emotional suppression. You will learn about the wise mind, a powerful combination of logic and emotion that allows for better decision making and sustainable growth. The conversation covers everything from the physical toll of caffeine on your adrenals to the psychological roots of binge behaviors and the importance of setting healthy boundaries.
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Rachel also introduces the concept of orthorexia, an obsession with healthy eating that can actually become harmful, and explains why your day actually starts the moment you go to sleep. Whether you are struggling with the pressure to be perfect or looking for a more functional approach to your nutrition and mental health, this episode provides a roadmap for responding to life rather than just reacting to it.
What You’ll Learn in This Episode
Why “being healthy” can become harmful when it turns into perfectionism How caffeine can become a performance crutch instead of a ritual Why entrepreneurs often mistake burnout for discipline The difference between logic mind, emotion mind, and wise mind How binge behaviors often start with judgment and restriction Why extreme routines can be a sign of nervous system stress How your “why” drives almost every habit you have Why discernment may be the real superpower for high performers—-
About Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby
YouTube: Justin Colby
TikTok: @justincolbytsof
LinkedIn: Justin Colby
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About Rachel Harvest:
Rachel Harvest is a registered dietitian, behavioral health specialist, and founder of The Harvest Method.
She works with high performers to uncover the “why” behind their habits — combining functional nutrition and behavioral therapy to address burnout, performance, and long-term health.
Connect with Rachel:
LinkedIn: linkedin.com/in/rachelharvest
Website: www.theharvestmethod.com
Chapters
0:00 Intro and the Logic vs. Emotion Mind
3:15 The Harvest Method and Behavioral Therapy
6:45 The Truth About Caffeine and Adrenal Fatigue
10:30 The Danger of Extremes and Perfectionism
14:15 Understanding Orthorexia and Health Obsession
18:00 Managing Stress and the Dialectical Path
22:30 Nutrition as a Medium for Life
26:00 Intermittent Fasting and Bio-Individuality
30:15 The Importance of Sleep and Circadian Rhythms
34:45 The Joy of Missing Out (JOMO)
38:30 Entrepreneurial Sensitivity and the X-Men Analogy
42:15 Emotions as Messages and Setting Boundaries
46:45 The Downside of Being Overly Rational
51:00 Taylor Swift and the Evolution of Empowerment
55:30 Identifying Binge Behaviors and Triggers
58:30 Final Advice on Discernment and Growth
#entrepreneur #mentalhealth #wellness #productivity #nutrition
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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In this episode, I sit down with tax strategist David A. Perez, who has helped his clients save over $1 BILLION in taxes. We break down the fundamental difference between how wealthy people and broke people think about taxes, and David reveals specific strategies that anyone can use—from early-stage entrepreneurs making their first $50K to 7-figure earners looking to pay zero in taxes legally. We dive into depreciation strategies, the Augusta Rule, employing your children, turnkey investment opportunities, and why most CPAs aren't equipped to help high-income earners. David also explains the real reason people like Grant Cardone buy jets and helicopters (hint: it's not just to show off), and why focusing on making more money should be your #1 priority if you're under $250K. If you've ever felt frustrated paying too much in taxes or confused about what strategies actually work, this episode is a masterclass you can't afford to miss.
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ABOUT DAVID
David A. Perez had been a widely regarded tax pro for nearly a decade when he was hit
with his own six-figure tax bill, forcing him to realize how little he knew at a strategic
level. When an experienced CPA mentor told him there was no fix, David dug deep to
uncover the game-changing tax strategies that rarely get implemented.
David now brings those strategies to the masses on both ends of the financial spectrum.
To serve tax professionals directly, he founded Tax Maverick AI (see below).
Meanwhile, he serves individual investors by sharing actionable tax strategies.
From his frequent media appearances and viral social media posts to authoring three
books, David’s aim is to make the public understand what’s possible:
"The tax code wasn't written to punish you. It was written to reward those who
understand it. Stop being punished. Start being rewarded."
- David A. Perez
Connect with David:
Website - https://www.davidaperez.com/
Instagram - https://www.instagram.com/iamdavidaperez
Facebook - https://www.facebook.com/david.a.perez.301182
YouTube - https://www.youtube.com/@iamdavidaperez
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About Justin:
Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
* Instagram: @thejustincolby
* YouTube: Justin Colby
* TikTok: @justincolbytsof
* LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Book a 30 min. consultation with Dr. Andrea: https://drandreawieland.youcanbook.me
—
Get Dr. Andrea’s Book:
The Confident Performer: Rethinking Mental Performance for Athletes, Coaches and Parents https://www.amazon.com/s?k=The+Confident+Performer+Andrea+Wieland
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In this episode, I sit down with Dr. Andrea Wieland — an Olympic athlete, licensed psychologist, and elite performance coach — to unpack what it really takes to perform at the highest levels of sport, business, and life. Andrea shares her remarkable story of being cut from the US Olympic team eight times before finally making the 1994 World Cup roster and the 1996 Atlanta Olympic team, and we dig into the powerful mental frameworks she’s developed through decades of working with NFL athletes, Fortune 500 executives, and Special Operations soldiers. We cover the critical difference between persistence and perseverance, why your goal must be bigger than your fear, the danger of tying your entire identity to a single role or achievement, and how the “Confident Performer” framework — built on a foundational pyramid of human-first identity, whole-person health habits, and elite mental skills — can transform the way you show up whether you’re on the field or in the boardroom. If you’ve ever struggled with self-doubt, broken promises to yourself, or wondered what separates those who reach the top from those who quit, this conversation will challenge and inspire you in equal measure.
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About Dr Andrea Wieland:
Dr. Andrea Wieland is a licensed psychologist, peak performance coach, author, and former Olympic athlete who competed in field hockey at the 1996 Atlanta Olympic Games — in her own hometown. She holds a PhD in Psychology and an MBA, and brings a rare combination of world-class athletic achievement and clinical expertise to her work. Andrea has coached NFL athletes, Fortune 500 C-suite executives, Special Operations military personnel, and high-performing teams across industries, helping them develop the mental skills, identity clarity, and synergistic confidence needed to excel under pressure. She is the founder of the Confident Performer Academy and the author of The Confident Performer: Rethinking Mental Performance for Athletes, Coaches and Parents. Her proprietary Confident Performer Framework — a three-tiered pyramid covering human-first identity, whole-person health habits, and elite mental skills — has helped clients at every level stop living on a wobbly foundation and build the resilience to bounce back from any setback.
Website / Free 30-Min Consultation:
www.drandreawieland.com
LinkedIn:
www.LINKEDIN/awielandphd
Facebook:
Andrea Wieland on Facebook
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About Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
* Instagram: @thejustincolby
* YouTube: Justin Colby
* TikTok: @justincolbytsof
* LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Sweet Addison's — Better-for-you, gourmet gluten-free and dairy-free desserts shipped nationwide. Get yours today! Go to - sweetaddisons.com
In this episode, I sit down with Addison LaBonte — former Division I college soccer player, ultra marathoner, and the founder of Sweet Addison's — to unpack one of the most raw and relatable entrepreneurial journeys I've had the pleasure of sharing on the show. Addison walks us through the identity crisis she faced after leaving college athletics, the shocking medical diagnosis of compartment syndrome that threatened to end her running career, and how switching to a gluten-free diet healed her body in just three days — without surgery. What followed was an organic content brand that grew to over 288,000 Instagram followers, a pivot out of a corporate finance career she never loved, and ultimately the launch of Sweet Addison's in January 2024: a better-for-you dessert brand built on clean ingredients and relentless work ethic. She shares the dark reality of her first year — working in near isolation, going three straight days with zero orders, and questioning everything — as well as the mindset tools that kept her going: visualization, delayed gratification, a service-over-self mentality, and her Christian faith. We even do a live taste test on camera, and I have to say — these brownies are unreal. If you've ever felt like you didn't know who you were after a major life transition, or you're too scared to take the leap on something you believe in, this episode is the one to share with two friends.
About Addison:
Addison LaBonte is the founder and CEO of Sweet Addison's, a fast-growing better-for-you dessert brand based in Dallas, Texas, and the creator behind the gluten-free lifestyle platform Organically Addison. A former Division I soccer player at the University of Maine and an ultra marathoner (50K finisher), Addison is the rare combination of elite athlete and self-made entrepreneur.
After graduating, Addison was diagnosed with compartment syndrome and told she'd need surgery or would have to quit running forever. Instead, she adopted a gluten-free lifestyle, reversed her symptoms in three days, and channeled that experience into a content platform that grew to over 1.7 million followers across social media and 1 million+ monthly blog pageviews.
She spent several years in corporate finance before launching Sweet Addison's in January 2024 — a brand of grain-free, gluten-free, dairy-free, refined sugar-free, seed oil-free cookies and brownies made with almond flour and organic coconut sugar. In under two years, she has scaled to multi-seven-figure revenue, operates in 30–35 retail locations, ships to all 50 states, and has been featured in TODAY, OK! Magazine, NBC Dallas Fort Worth, and more. She is also the host of the Organically Addison Podcast.
Connect with Addison:
Instagram (Personal Brand) @organicallyaddison
Instagram (Sweet Addison's) @sweet.addisons
Website (Blog) organicallyaddison.com
LinkedIn Addison LaBonte
About Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Get Jen's book 'Lifting Up' and 'Showing Up' on Amazon today!
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In this episode, I sit down with Jen Marr — Human Disruption Specialist, author of Lifting Up and Showing Up, and founder of the organization Showing Up — who brings one of the most extraordinary and hard-earned perspectives on leadership I've ever encountered. Jen shares how being just 700 yards from the finish line during the 2013 Boston Marathon bombing, combined with her frontline support work after the Sandy Hook school shooting, gave her a transformational understanding of how humans navigate disruption, trauma, and change — and how those exact same principles apply to every entrepreneur and leader running a company today. We dig into why most organizations get communication wrong, why AI will never replace human-to-human connection, and why the cortisol flooding your team's bodies every day can only be overpowered by oxytocin — the bonding hormone that's triggered when a leader genuinely says, "I've got your back." Jen walks us through her "fast and frequent one-on-one" framework, how to handle the emotional overwhelm of employees without becoming their therapist, the growing crisis of "fear of taking part" in Gen Z workers, and how native analogs and native digitals can bridge the workplace communication gap. If you lead a team of any size, this conversation will fundamentally change how you show up for the people around you.
Connect with Jen Marr
Website: jenmarr.com Organization: showing-up.com Email: [email protected] LinkedIn: Jen MarrAbout Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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GET JOSH'S BOOK
If this episode resonated with you, grab Josh's book — it's the full playbook behind everything discussed today.
People Matter at Work by Josh Block Available now at Amazon, Barnes & Noble, Books-A-Million, and wherever books are sold.
In this episode, I sit down with Josh Block — a man who at just 29 years old was handed the reins to his family's healthcare imaging company, Block Imaging, which was generating $30 million in revenue at the time. Over the next 15 years, Josh scaled it to $215 million and orchestrated a landmark acquisition by a joint venture between Siemens Healthineers and CommonSpirit Health, the largest Catholic hospital system in America. What makes Josh's story so extraordinary is how he did it — not through aggressive revenue chasing or fear-based leadership, but through a people-first culture that made team members feel safe, seen, and successful. We dig deep into the metrics that actually matter (net income and cash position, not just revenue), radical transparency with your team — including sharing debt and bad months — the three T's of building a "we cycle" culture, managing underperformers with grace, and what legacy-driven leadership really looks like. Josh also just launched his new book, People Matter at Work, and he drops some of the most practical, battle-tested leadership wisdom I've had on this show.About Josh Block:
For the last 15 years, Josh has led teams through growth, transition, and transformation…with one conviction at the center: people matter more.
After decades of leading at the intersection of business and humanity, Josh has seen what many leaders feel but rarely say; the pressure that never lifts, the loneliness that creeps in, and the culture that quietly drifts when connection fades.
That’s why he wrote
People Matter @work.It’s a practical, powerful call to reframe leadership from separation to connection as leaders seek to replace isolation with ownership, pressure with possibility, and survival with strength.
About Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Take the 5 minute Get a GRIP Leadership Assessment today! Go to: https://www.reworkit.co/grip
In this episode, I sat down with Jess Wass to break down what it really means to build a business and life that actually aligns with who you are. We talked about her “Managing 360” framework, why so many entrepreneurs feel stuck or overwhelmed, and how most of us are chasing success based on what we think we “should” want instead of what truly matters to us. We got into values, decision-making, comparison, and even when quitting is the right move. This episode is a deep dive into how to stop living someone else’s version of success and start building a life that actually fulfills you.
Jess Wass BioJess Wass is the Founder & CEO of Reworkit, a transformational coaching company that helps leaders and their teams break through the "hidden drag" holding back growth, whether that's communication breakdowns burning time and money, teams that can't execute, or leadership habits getting in the way of results.With over 15 years leading teams of up to 100+ employees across finance, consulting, hospitality, and tech startups, Jess knows the chaos of scaling and high performance firsthand. She blends expertise in organizational psychology with real-world leadership experience to help clients manage their teams, manage themselves, and build operations that actually run without constant firefighting.
Jess works with entrepreneurs, executives, and organizations across industries. She is a sought-after voice whose insights have been featured in The New York Times, The Wall Street Journal, Bloomberg, and Fast Company. You can learn more about her and her work at www.reworkit.co
Socials & LinksWebsite: https://www.jesswass.com/
Company: https://www.reworkit.co/
LinkedIn: https://www.linkedin.com/in/jesswassermanAbout Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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If you want to improve your leadership and identify your blind spots, take Kristiana’s free leadership audit here: https://worthytolead.co/audit
In this episode, I sit down with Kristiana Corona to unpack what real leadership actually looks like as you grow your business. We talk about the blind spots that hold leaders back, why your team might not be telling you the truth, and how ego can quietly limit your growth. I share my own experiences in leadership, and we break down simple frameworks you can use immediately to become more self-aware, build trust with your team, and lead at a higher level. If you’re serious about scaling your business, this is a conversation you need to hear.
Kristiana Corona – BioKristiana Corona is an ICF-certified executive coach and the founder of Worthy to Lead, where she helps leaders overcome burnout, self-doubt, and leadership blind spots to build thriving teams and meaningful businesses. With over 20 years of experience leading design and technology teams at Fortune 500 companies like Amazon, Target, and USAA, she brings a powerful blend of corporate leadership and coaching expertise.
Through her coaching, podcast, and training programs, Kristiana teaches a human-centered leadership approach focused on self-awareness, psychological safety, and sustainable growth. She is passionate about helping leaders develop confidence, think strategically, and lead in a way that empowers both themselves and their teams to perform at the highest level.
Connect with KristianaWebsite:
https://www.worthytolead.coLinkedIn:
https://www.linkedin.com/in/kristianacoronaYouTube (Worthy to Lead):
https://www.youtube.com/@Worthy-to-LeadPodcast:
https://www.worthytolead.co/podcastSubstack / Newsletter:
https://worthytolead.substack.comAbout Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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In this episode, I sat down with Dr. Pam Theriot to break down something I didn’t even realize was affecting my performance—my eyesight. We talked about how screen time is crushing our productivity, causing brain fog, and even impacting our mental health. I learned that something as simple as blinking, taking short breaks, and managing screen exposure can dramatically improve focus and energy. If you’re an entrepreneur who spends hours in front of a screen and feels drained, this conversation might completely change how you approach your day.
️ About Dr. Pam TheriotDr. Pamela Theriot, OD, FAAO, is an internationally recognized optometrist, TEDx speaker, author, and dry eye specialist. She serves as the Clinical Director of the Dry Eye Relief Center at Lusk Eye Specialists, where she helps patients overcome chronic eye strain and vision issues caused by modern screen use.
With over 20 years of experience, Dr. Theriot earned her undergraduate degree from Rice University and her Doctorate in Optometry from UC Berkeley, followed by a residency at SUNY College of Optometry and a fellowship with the American Academy of Optometry.
She is the author of Alleviate Dry Eye and has been featured in publications like Forbes and InStyle. Dr. Terriot is also a global speaker, educating both patients and professionals on eye health, digital device use, and practical strategies to improve vision and overall performance in a screen-driven world.
Connect with Dr. Pam TheriotWebsite: https://www.pamtheriot.com
Free Resource: https://www.pamtheriot.com/phone
Instagram: https://www.instagram.com/pam.theriotAbout Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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In this episode, I sat down with Josh Troy to break down what actually scales a business beyond just “getting better at sales.” We dive into why most entrepreneurs stay stuck in founder-led sales, how systems and operations are the real drivers of growth, and the exact metrics and frameworks you need to build a scalable sales team. Josh also shares how AI is changing the game in sales operations and how to think about hiring, efficiency, and profitability at a much higher level. If you want to move from hustling for deals to building a true revenue machine, this episode will shift how you think about scaling.
About Josh Troy:
Josh Troy is the Founder and CEO of WFS Group (Wires From Strangers), an outsourced sales and revenue operations firm that helps businesses scale high-ticket offers through systems, processes, and high-performance sales teams. With over 20 years of experience in high-ticket direct sales, Josh has built and scaled multiple companies across industries including B2B services, real estate, and alternative education.
He began his entrepreneurial journey at 21, building a video marketing agency through outbound sales, and later expanded his expertise into full-funnel customer acquisition, combining sales, marketing, and operations. Josh has recruited, trained, and managed hundreds of sales reps, helping clients generate hundreds of millions in revenue while specializing in building scalable, efficient sales systems and RevOps frameworks.
Today, he is known for his focus on sales operations over just sales training, helping companies move from founder-led selling to fully systemized, scalable revenue machines.
Instagram:
https://www.instagram.com/troy.joshuaYouTube:
https://www.youtube.com/@joshuatroyWebsite (WFS Group):
https://thewfsgroup.com/About Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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If you’re a small to mid-sized business and you’re serious about growing, go check out https://www.sparomarketing.com and connect with Molly directly.
n this episode of Entrepreneur DNA, I sit down with Molly Lopez, founder of Sparrow Marketing, to break down what actually works in advertising today and what most business owners are getting completely wrong.
Molly shares her journey from working with massive brands like Royal Caribbean and Lennar to building an agency that helps small and mid-sized businesses access big-budget marketing strategies without the massive spend.
We dive deep into how even a $1,000/month budget can generate real results if used correctly, and why most businesses fail before they even get started. She explains why marketing is not a fix for a broken business model and why proving your offer first is critical before scaling with ads.
We also unpack what makes a “good” vs “bad” client, realistic timelines for results (3–6 months minimum), and how trust in the process is essential for success.
Molly reveals where she would invest $50K today (hint: YouTube Shorts, Reddit, and X) and what’s becoming less effective, including the evolution of influencer marketing and why traditional approaches no longer convert like they used to.
We also get into one of the biggest conversations in business right now—AI. Molly shares how agencies are leveraging AI today, why they’re still necessary, and how businesses can stay competitive in a rapidly changing landscape.
Finally, we talk about the importance of personal branding, especially for service-based businesses, and why putting yourself out there is no longer optional if you want to win.
This episode is a must-listen for any entrepreneur looking to grow smarter, spend better, and understand where marketing is actually heading
About Molly:
Molly Lopez is the Founder and CEO of Sparo Marketing, a Miami-based digital marketing agency focused on helping small to mid-sized businesses achieve big-budget results without the big-budget spend. She is a nationally recognized, technology-forward marketing expert with 10–15+ years of experience across paid media, social media, content marketing, and SEO.
Throughout her career, Molly has worked with major global brands including Royal Caribbean, Lennar Homes, Sandals Resorts, Del Monte Fresh, and Aventura Mall, developing omnichannel growth strategies that drive measurable results.
She founded Sparo in 2019 with the mission of making high-level marketing accessible and scalable for businesses of all sizes, helping startups, growing companies, and enterprise brands expand into new markets and accelerate revenue.
Website:
https://www.sparomarketing.comInstagram (Company):
https://www.instagram.com/sparomarketingLinkedIn (Molly Lopez):
https://www.linkedin.com/in/mollykatherinelopezLinkedIn (Company):
https://www.linkedin.com/company/sparomarketingAbout Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Visa fler
