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Lori explores the transformative impact of artificial intelligence (AI) on business operations. Lori's enthusiasm is evident as she discusses how AI can enhance efficiency, decision-making, and competitiveness. Key insights include practical applications such as chatbots for customer service, AI-generated content for marketing, and data analysis for strategic planning.
Lori advises entrepreneurs to start small with AI to avoid feeling overwhelmed and highlights the importance of community support and experimentation. Overall, the episode demystifies AI and encourages business owners to embrace its potential for positive transformation.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode, Lori and guest Duff Gardner explore the transformative potential of artificial intelligence (AI) for business owners. Duff shares insights on categorizing AI users, the importance of data, and setting clear goals. He introduces his "Jumpstart with AI" program, designed to help entrepreneurs integrate AI without feeling overwhelmed.
The discussion addresses common fears and misconceptions about AI, emphasizing a human-centered approach. Practical applications, such as using AI for content generation and task automation, are highlighted. The episode concludes with encouragement for business owners to thoughtfully embrace AI as a valuable tool.
Duff's Free Gift: A CODE for the Jumpstart with AI bootcamp.
Connect with Duff:
Duff's Website
LinkedIn: Duff Gardner
Facebook: Off My Duff
Instagram: @duffgardner
Twitter: @offmyduff
YouTube: DUFFGARDNERResources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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Saknas det avsnitt?
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In this episode of "The Encore Entrepreneur," Lori explores the exciting opportunities retirement offers for pursuing one's dream job. She emphasizes that retirement is a new beginning, allowing individuals to explore passions and interests that may have been sidelined during their careers.
Lori encourages listeners to identify their hobbies and skills, set clear goals, and consider starting small businesses or freelance work. She highlights the freedom and flexibility of retirement, inspiring retirees to think creatively about generating income while enjoying fulfilling activities. The episode aims to motivate retirees to turn their passions into rewarding post-career endeavors.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of The Encore Entrepreneur podcast, Lori Lyons, a marketing strategist and coach, welcomes Don Fleming, an attorney turned alchemist and midlife reinvention expert. Don shares her journey from facing financial difficulties during the 2008 crash to relocating to Florida and eventually Iceland, where she transformed a property into a boutique hotel.
The episode emphasizes the importance of clarity, mindset, health, and community in achieving a fulfilling midlife. Don offers practical advice for overcoming obstacles and taking action towards one's dream life, highlighting that it's never too late to reinvent oneself and pursue new passions.
Dawn's Free Gift: The Ultimate Insiders' Guide to Starting Your Overseas Dream Life (Top 10 FAQs I get about retiring abroad).
Connect with Dawn:
Dawn's Website
Linktree: Over Seas PatsResources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of "The Encore Entrepreneur," Lori delves into the legalities of business and brand protection, building on a previous discussion with brand attorney Cheryl Hudson. Key topics include the importance of protecting intellectual property through trademarks and copyrights, the necessity of strong contracts to prevent disputes, and the role of liability insurance.
Lori advises consulting a qualified business attorney for tailored legal support and emphasizes proactive legal measures. Practical steps and real-life examples underscore the need for regular legal reviews to safeguard business interests, encouraging listeners to seek professional legal assistance.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of The Encore Entrepreneur Podcast, Lori talks with her guest Cheryl Hodgson, a business attorney specializing in trademarks, copyrights, and intellectual property through her firm, Remarkable Brand Legal. They discuss the critical importance of protecting intellectual property for business owners.
Cheryl explains the differences between trademarks and copyrights, the legal processes involved, and the significance of thorough searches to avoid conflicts. She emphasizes viewing intellectual property as a valuable asset and addresses common misconceptions and mistakes. The episode serves as a comprehensive guide for entrepreneurs, offering practical advice on safeguarding their creative assets and navigating legal complexities.
Cheryl's Free Gift: A Free Guide to Protecting Confidential Information and Trade Secrets (and every business has both)
Connect with Cheryl:
Cheryl's Website
LinkedIn: Cheryl HodgsonResources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this podcast episode, Lori delves into the intricacies of credit card processing for businesses, particularly coaches and consultants. Emphasizing the importance of selecting the right provider, the speaker shares personal experiences and practical advice on navigating fees, ensuring good customer support, and understanding billing structures.
Key points include the benefits of personalized service from smaller providers, the significance of PCI compliance, and the potential cost savings from switching providers. The episode serves as a comprehensive guide for entrepreneurs to make informed decisions, ultimately enhancing their business's profitability and operational efficiency.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of "The Encore Entrepreneur," Lori interviews Derek Chard, owner of TWC Payments, to explore the complexities of credit card processing for small business owners, particularly coaches and consultants. They discuss the importance of understanding fees, transitioning from platforms like PayPal to traditional processors, and the necessity of clear contracts to prevent chargebacks.
Derek emphasizes the benefits of negotiating fees and funding times, and the role of technology in streamlining payment processes. The episode aims to empower entrepreneurs with knowledge to make informed decisions about payment processing and manage associated risks effectively.
Connect with Derek:
Derek's Website
LinkedIn: Derek Chard
Resources:Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this podcast episode, Lori Lyons emphasizes the critical importance of visibility for entrepreneurs in the digital age. She discusses how a strong online presence can attract clients, establish credibility, and differentiate businesses from competitors.
Lori shares practical strategies for enhancing visibility, including optimizing websites, engaging on social media, creating valuable content, and building relationships through networking and collaborations. She also highlights the benefits of video content, LinkedIn, and offering free resources. Lori encourages entrepreneurs to take actionable steps to increase their visibility and grow their businesses, emphasizing that it’s never too late to start.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of The Encore Entrepreneur Podcast, Lori interviews Virginia Parsons, a visibility expert and owner of Media Spotlight Marketing. Virginia shares her journey from clinical hypnotherapy to digital marketing, emphasizing the importance of strategic visibility for entrepreneurs. She discusses her unique lifestyle of running a business while traveling the U.S. in a 40-foot RV, highlighting the challenges and benefits of remote work.
The conversation offers practical advice on overcoming visibility fears, leveraging live streaming, and maintaining authenticity. Virginia also introduces her "Interview to Income Checklist" to help entrepreneurs attract clients through effective interviews.
Virginia's Free Gift: AI Marketing Guide for Instant Authority Speaking Online
Connect with Virginia:
Virginia's Website
Facebook: Virginia Parsons 370
Resources:Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of The Encore Entrepreneur: The Encore Stories Edition, Lori welcomes Molly Mahoney, founder of The Prepared Performer. Molly shares her journey from Broadway performer to business coach and content creator. She discusses her transition from musical theater, including performing in shows like Chitty Chitty Bang Bang, to teaching and coaching.
Molly explains how she leveraged her performance skills and passion for teaching to build a successful online business. The conversation highlights themes of resilience, creativity, and confidence, with Molly offering insights into using AI and social media to grow one's career.
Connect with Molly:
Molly's Website
YouTube: @Thepreparedperformer
TikTok: @thepreparedperformer
Instagram: @thepreparedperformer
Facebook: The Prepared Performer
LinkedIn: Molly Go LiveResources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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Today Lori talks about the pivotal role of professional photography in enhancing a business's online presence. She emphasizes that high-quality images are crucial for brand perception in the digital age.
Lori provides guidance on selecting a photographer who aligns with your brand, discusses various photography types like headshots, lifestyle, and branding photos, and offers practical tips for preparing for a photo session. She highlights the importance of collaboration between photographers and website designers to ensure cohesive visual branding.
Lori encourages listeners to evaluate and update their current photos to maintain a professional image.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
Check out this episode!
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In this episode of "Encore Entrepreneur," host Lori chats with Mo Lima, owner of Mo Lima Photography, about the significance of professional photography for personal branding.
Mo shares her journey into photography, emphasizing her focus on empowering women through portrait work. They discuss the importance of cohesive brand photography, offering tips on lighting, makeup, and choosing the right outfits.
Mo highlights the value of customized photoshoots and incorporating personal elements to reflect a brand's identity. The episode underscores how high-quality images can elevate a brand's presence, making a lasting impression on potential clients.
Connect with Mo:
Website
Instagram
LinkedIn
FacebookResources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
Check out this episode!
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In this episode of the Encore Entrepreneur podcast, Lori talks about the concept of developing a "champion mindset" in business. She differentiates between a champion mindset and being a high performer, emphasizing the importance of setting ambitious goals, embracing lifelong learning, and cultivating self-discipline.
Lori shares personal anecdotes and encourages listeners to reflect on their own champion mindset. She highlights the value of surrounding oneself with other champions and maintaining a positive, motivated approach to entrepreneurship. The episode aims to inspire business owners to elevate their mindset and achieve excellence in their ventures.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
Check out this episode!
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Today Lori welcomes Dre Baldwin, a former professional basketball player turned entrepreneur. Dre shares his journey from navigating the competitive sports world to building a successful business.
Dre highlights the importance of mindset, resilience, and personal development, drawing parallels between his athletic and entrepreneurial experiences. He discusses leveraging platforms like YouTube to build his brand and to connect with his audience.
Lori and Dre discuss the significance of discipline, responsibility, and continuous growth in achieving success.
Dre is offering all listeners a free copy of his book - just cover shipping and handling. To receive his free book - The Third Day: The Decision That Separates The Pros From The Amateurs click HERE.
Connect with Dre:
Website
Instagram
YouTube
Facebook
LinkedIn
Twitter
TikTok
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
Check out this episode!
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In this episode of The Encore Entrepreneur Podcast, Lori delves into the art of repurposing content for business owners. She explains how transforming a single piece of content, like a podcast episode, into multiple formats can save time, boost visibility, reinforce brand messaging, enhance SEO, and cater to different learning styles.
Lori outlines ten effective methods for repurposing content, such as creating blog posts, social media updates, and video snippets. She also emphasizes the importance of planning and using tools to streamline the process, offering valuable strategies for maximizing content reach and effectiveness.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
Check out this episode!
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Lori welcomes content guide and writer Monica Miller in this episode of The Encore Entrepreneur. They discuss effective content creation strategies for new entrepreneurs.
Monica emphasizes the importance of crafting meaningful marketing messages and maintaining consistency in posting. She shares her approach to repurposing existing content to maximize its impact and advises focusing on one platform initially.
Monica also addresses common concerns about not having an offer and encourages entrepreneurs to recognize their unique skills. The episode highlights storytelling, authenticity, and the strategic use of content to build trust and engage audiences effectively.
Connect with Monica:
Website
Instagram
FacebookSchedule a Call
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
Check out this episode!
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In this episode of "The Encore Entrepreneur" podcast, Lori welcomes Liz Bloch, founder of LBE Fundamentals. Liz, who helps coaches monetize their online businesses, shares her journey from corporate program management to coaching. They discuss the challenges new coaches face, emphasizing the importance of mindset and avoiding cookie-cutter approaches.
Liz highlights the need for personalized coaching styles and understanding market demand. The episode underscores finding joy in work, with Liz reflecting on her passion for horses. It concludes with Liz offering a resource for aspiring coaches and encouraging listeners to pursue their entrepreneurial dreams.
Liz's Free Gift: Ready Set Launch
Connect with Liz:
Liz's Website
Instagram: @Lizblochcoach
Resources:Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of "The Encore Entrepreneur," Lori Lyons shares unique strategies for maximizing LinkedIn's potential for business growth. Building on insights from LinkedIn expert Rachel Simon, Lori offers over ten tips, including leveraging native video, creating custom URLs, utilizing built-in analytics, and engaging in LinkedIn groups.
She emphasizes the importance of personal connections, optimizing headlines, and using LinkedIn Live for real-time engagement. Lori also provides a bonus tip on exporting LinkedIn contacts to create lookalike audiences on Facebook. The episode highlights LinkedIn as a powerful tool for networking and business development.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of "The Encore Entrepreneur," Lori's guest is Rachel Simon, founder of Connect the Dots Digital. They explore LinkedIn optimization for small business owners and solopreneurs. Rachel shares her expertise on enhancing LinkedIn profiles, emphasizing the importance of personal profiles, effective headlines, and company pages.
She addresses common challenges like time constraints and fear of engagement, and offers strategies for visibility and networking. Key takeaways include using invitation credits, focusing on personal pages for organic reach, and maintaining consistent content. Rachel also provides resources like a profile checklist and LinkedIn Leverage Scorecard to help listeners optimize their LinkedIn presence.
Rachel's Free Gift: LinkedIn profile checklist
Connect with Rachel:
Rachel's Website
Linktree: Rachel SimonResources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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