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This week, Jim welcomes Grace Kao, Chief Marketing Officer of Snap Inc. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has grown from a simple idea about visual communication into a global platform reaching more than 940 million monthly active users and generating nearly $6 billion in annual revenue.
Grace joined Snap in late 2024 and was promoted to Chief Marketing Officer just months later. Before Snap, she held senior marketing leadership roles at Spotify and Instagram, helping some of the world's most influential platforms connect with creators, businesses, and consumers.
Tune in as Grace shares what marketers still misunderstand about Gen Z, why creativity remains the defining skill of the next generation, and how brands can earn relevance by becoming part of the group chat rather than interrupting it. Whether you're leading a global brand, building a startup, or simply trying to understand where culture is headed next, this episode offers a thoughtful look at the future of marketing, creativity, and human connection.
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We'll be at Cannes Lions from June 22nd to the 26th, hopping up along the Croisette all week. Let us know if you'll be attending too!
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For 24 straight hours every June, the world's greatest endurance race pushes drivers, machines, and engineers to their limits at Le Mans. For Michelin, it's more than a race, it's a proving ground for innovation, performance, and one of the most enduring brands in the world.
This week, Jim welcomes Omer Waysman, Vice President of B2C Marketing for North America at Michelin. Founded in France in 1889, Michelin has grown into a global company with nearly $30 billion in annual revenue. While best known for its tires, Michelin's business extends far beyond the road, spanning brands including BFGoodrich and Uniroyal, the world-famous Michelin Guide, and innovations in fields ranging from aeronautics and healthcare to advanced materials and construction.
Omer's career has taken him from France to South Carolina, where he now leads marketing, brand strategy, and go-to-market execution for Michelin in North America. Before Michelin, he held senior leadership roles at Danone and Microsoft, helping drive digital growth, e-commerce, and transformation initiatives around the world.
Tune in for a conversation exploring one of marketing's most interesting challenges: how do you build trust, relevance, and long-term loyalty in a category where consumers only make a purchase every three to five years?
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Saknas det avsnitt?
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The role of the CMO is evolving. Increasingly, it is becoming a pathway to the CEO's office.
Jim's guest this week, Melissa Grady Dias, first joined the show in 2020 as Global Chief Marketing Officer of Cadillac, where she helped transform one of America's most iconic brands into the leading luxury EV brand while navigating a global pandemic and unprecedented industry disruption.
Now she has entered an entirely new chapter. Melissa recently became CEO of Measured Wellness, a healthcare company focused on preventative care, wearable technology, AI powered health insights, and what she calls "care between appointments." It is a model built around the 99 percent of health that happens outside the doctor's office. The company was founded in San Diego by Dr. Michael Kurisu, who specializes in Family and Integrative Medicine.
Melissa is a leader who thrives when navigating transformation, and she simply likes building things. Those are her words. At Cadillac, that meant helping consumers rethink mobility, luxury, and electrification. At Measured Wellness, it means helping people rethink healthcare itself by moving from reactive care to proactive wellness, from occasional doctor visits to continuous engagement, and from treating illness to creating the conditions for long term health.
Tune in for a conversation about leadership, reinvention, wellness, and the growing influence of marketers in shaping the future of business.
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What does growth leadership actually look like in 2026?
Recorded live at the Kellogg School of Management Marketing Leadership Summit, this week’s episode features two standout conversations with leaders building some of the most talked-about brands in business today.
First Jim sits down with AT&T’s Chief Marketing and Growth Officer Kellyn Smith Kenny to chat about how a 150-year-old company is transforming itself through customer obsession, operational accountability, and AI-enabled personalization.
Then, e.l.f. Beauty CEO Tarang Amin and President Kory Marchisotto share the culture, creativity, and community-first mindset behind one of the fastest-growing brands in the industry, and why they believe “zero distance” from consumers changes everything.
Across both conversations, there’s a shared theme: the brands winning today are the ones willing to stay curious, move quickly, listen deeply to customers, and build cultures where people can do the best work of their lives.
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Are you a hopeful leader? Is your brand a hopeful brand? What does hopeful even mean anymore? And in a moment defined by uncertainty, anxiety, and rapid change, one emotion is emerging as a powerful force for brands and leaders alike: hope.
Jim’s guests this week as both return guests, as he sits down with Samantha Maltin, Chief Marketing and Brand Officer at St. Jude Children’s Research Hospital, and George Carey, CEO and founder of Human-ology, for a deeply human conversation about why hope matters now more than ever.
Together, they explore groundbreaking research on the emotional drivers of hope, why consumers are craving emotional safety and optimism, and how brands can authentically create deeper relevance by helping people feel more hopeful in their everyday lives. Samantha shares how St. Jude’s mission is built around helping families “afford hope,” while George explains why hope is not “glittery,” but grounded in grit, resilience, and meaningful human connection.
This episode could not be more timely. There is a war on hope and people are fighting it on every front. But don’t despair: what follows will help you understand hope today, and what you can do to integrate this learning into your brand platform and into how you lead.
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Learn more about Human-Ology’s insights around Hope: https://www.human-ology.com/human-insights
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A few weeks ago at Havas’ Hudson Street headquarters in New York City, industry leaders gathered on the eve of the Advertising Hall of Fame induction ceremony for a candid conversation about leadership, legacy, creativity, and courage.
For this special episode, Jim joins NFL Chief Marketing Officer Tim Ellis in conversation moderated by Maggie Connors, Chief Marketing Officer of Havas Creative Network. Together, they reflect on the defining decisions that shape a career, especially the ones that didn’t feel obvious at the time.
From transforming Pampers into a purpose-led brand to rebuilding trust and culture at the NFL, the conversation explores what it really means to lead: building teams, earning trust, listening deeply, and creating environments where people can thrive.
This is more than a discussion about marketing, it’s a conversation about humanity, mentorship, and the lasting impact leaders leave on the people around them.
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This week’s episode is in partnership with Havas.
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What does it take to transform a legacy brand and yourself as a leader at the same time?
To celebrate the launch of the streaming series on Hulu, Designed to Last, Jim welcomes Sherina Smith, Enterprise Chief Marketing Officer at American Family Insurance. Founded nearly a century ago in Madison, Wisconsin, American Family, or AMFAM, has grown into one of the largest mutual insurers in the United States. It serves millions of customers and generates more than $15 billion in annual revenue. The company has built its brand around a powerful purpose: to inspire, protect, and restore people’s dreams.
Designed to Last is one of the boldest moves in the category, a first-of-its-kind streaming series on Hulu, with the first episode available now.
Sherina joined American Family in 2019 as VP of Marketing and is now the Enterprise CMO for American Family and its subsidiary brands. She is responsible for helping guide the company’s flagship brand. She also leads the company’s marketing transformation, as well as customer growth strategies across the organization. Born and raised in the Pittsburgh, Pennsylvania area, Sherina graduated from Ohio State and earned her MBA from USC. She spent a foundational 11 years at Kraft, which we discuss, before roles at AbbVie Pharmaceuticals and JCPenney.
Tune in as Sherina dives into how the show came to life, why long-form content is a powerful way to build engagement, and how brands can create deeper emotional connections in a crowded, competitive space.
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This week, about 5.5 thousand marketers from 44 countries and 800 brands are convening in Miami for one of the fastest rising gatherings in our industry, and Jim’s guest is the entrepreneur behind it all.
Jim welcomes Christian Muche, Global President and Co-Founder of POSSIBLE. Christian began his career as an accountant before discovering marketing, with time at early internet pioneers AOL and Yahoo in the early 2000s. In 2007, he co-founded DMEXCO, the Digital Marketing Exposition and Conference in Cologne, which became one of the most influential marketing and technology events in the world. Then in 2021, coming out of the pandemic, Christian co-founded POSSIBLE. Now in its fourth year, POSSIBLE brings together thousands of marketers, brands, and innovators in Miami for a three-day experience designed to spark connections and shape the future of the industry.
Whether you are there in person or following from afar, tune in for a conversation with a leader who has built a differentiated and meaningful event platform, and learn what continues to drive his passion for bringing people together.
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What does it take to turn a simple drink into a global cultural phenomenon?
This week Jim welcomes Allison Varone, the Head of Marketing at Campari America, to unpack the strategy behind one of the most impressive modern brand growth stories. From the rise of Aperol Spritz to the expansion of non-alcoholic options, the Campari Group has become one of the world’s leading spirits companies, with a portfolio of more than 50 premium and super-premium brands, from aperitifs, tequila, whiskey, rum, to cognac. Campari has grown into a $9 billion global player, built on a portfolio of premium brands that have become part of many people’s everyday rituals and celebrations.
Allison leads marketing for the entire U.S. portfolio, including overseeing brand strategy, consumer engagement, innovation, and integrated campaigns across Campari’s range of brands. She’s also deeply involved in shaping how these brands show up in culture, from major moments like Coachella and the U.S. Open, to celebrating the everyday ritual of the aperitivo hour.
Alison joined Campari in 2024, after nearly 12 years at LVMH, where she led marketing across some of the most admired luxury brands in the world, including Hennessy, Moët & Chandon, and Belvedere. Before that, she spent an eventful six years in the early 2000s at Martha Stewart Living Omnimedia.
Tune in for a conversation with a marketing leader who showcases how she balances heritage with innovation, through shaping the future of cocktail culture, consumer connection, and brand storytelling.
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Long before our guest this week became the CMO of Levi’s, he was rocking the brand as a kid, breakdancing with his brother in shell-toe Adidas and Levi’s denim. Fast forward a few decades, and he’s now leading one of the most admired brands in the world.
This week Jim welcomes Kenny Mitchell, SVP and Chief Marketing Officer of the Levi’s brand at Levi Strauss & Co. The legacy brand was founded in 1853 by Bavarian immigrant Levi Strauss during the California Gold Rush. Originally designed as durable workwear for laborers, now 173 years later, it is the market leader in denim apparel, generating more than $6 billion in annual revenue.
Kenny joined Levi’s in 2023 after serving as CMO of Snap Inc., bringing with him a track record of driving growth and cultural relevance. Since joining, he’s been focused on creating “modern-day moments” for the brand, connecting Levi’s legacy to today’s culture, from high-impact partnerships to the brand’s return to the Super Bowl with its “Behind Every Original” campaign. Previously, he has held senior marketing roles at McDonald’s U.S., Gatorade, and NASCAR.
Tune in for a conversation about growth, culture, and leadership, and what it really takes to move a brand, and an organization, forward.
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If the role of a CMO is to make a brand interesting, why does so much marketing today feel anything but?
This week Jim sits down with Nick Law, Creative Strategy & Experience Lead of Accenture Song, the $20 billion creative services division of Accenture, to explore what’s gone wrong in modern marketing, and what leaders need to do to fix it. In 2019, Accenture Song (then called Accenture Interactive) purchased the highly awarded and fast-growing creative agency droga 5. Teaser alert: its founder, David Droga, is a big reason Nick is now at Accenture Song.
Nick’s journey is anything but traditional. He began his career in trade school in Randwick, Australia, before rising through the creative ranks, where he spent 17+ years at R/GA during its most innovative era, a stint at Apple as VP of Marketing Integration, and now helping shape one of the most expansive creative organizations in the world. Today, at Accenture Song, he works across marketing, design, commerce, and customer experience, bringing together systems and storytelling at scale.
Tune in for a conversation about creativity, leadership, and the evolving role of marketing in an increasingly complex world, and what it really takes to build brands that people care about.
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If you think the biggest growth opportunity in marketing is Gen Z, Millennials, or Gen Alpha, this episode may change your mind. We kick off a special monthly series focused on how marketers approach different generations, starting with Gen X and Baby Boomers.
To explore the 50+ audience, Jim welcomes Brent Rivard, CEO and co-founder of Geezer Creative, an agency built around one bold premise: the marketing industry has been ignoring consumers who represent an $8 trillion opportunity.
Gen X and Boomers control roughly 70% of disposable income in the U.S., yet most brands remain obsessively focused on youth. Gen X alone outspends Gen Z by multiples in categories like alcohol, while affluent 50+ consumers are driving massive growth in travel, wellness, longevity, and lifestyle spending.
Brent studied at the Ivey Business School in Ontario and went on to spend two decades at top agencies, including BBDO, Anomaly, Doner, and Lowe Roche. After a stint as a CMO, he founded Geezer Creative in 2024 to help brands reposition themselves for what he believes is the most overlooked and fastest-growing audience in North America.
Tune in for a conversation with an advocate fighting for smarter audience choices in advertising.
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More and more CMOs are ascending to the CEO role. Starbucks, Hinge, Revlon, Avon, and Brinker International are all companies that have elevated former CMOs to CEO.
Joining Jim this week is a guest who joins that group. Diana Haussling is the Chief Executive Officer of hello, the bold, happy, design-forward oral care brand. Founded in 2012 by Craig Dubitsky with the goal of being a “friendly” alternative in the market, hello was acquired by Colgate in early 2020 for a reported $351 million. Today, hello products are found in over 55,000 retail stores across the U.S.
Before stepping into the CEO role, Diana served for four years as Chief Marketing Officer for North America at Colgate, where she led Marketing, Digital Commerce, and Direct-to-Consumer. Her career also includes roles at three other Fortune 500 companies: Campbell’s, General Mills, and The Hershey Company.
Tune in for a conversation with a leader who speaks candidly about insecurity, ambition, and why learning to talk about your strengths isn’t bragging, but necessary.
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What does it take to build a brand that cuts through the noise in a world where most people are trying to ignore you?
Jim’s guest this week is Kofi Amoo-Gottfried, Chief Marketing Officer at DoorDash, who has spent the last seven years helping transform the company from a restaurant delivery app into a multi-category commerce platform with over $14 billion in revenue and more than 3.2 billion orders in 2025. Today, DoorDash is one of the most recognizable brands in tech, with ambitions to become a “24/7 life assistant” for its customers.
Kofi joined DoorDash in 2019 as VP of Marketing before being promoted to the company’s first Chief Marketing Officer in 2022. In this role, he oversees marketing across consumers, merchants, and Dashers. Born in Ghana, Kofi came to the U.S. for college in Minnesota, where, as he says, he stumbled into marketing. He began his career at Leo Burnett, then worked at Wieden+Kennedy and Publicis, before moving to the brand side with Bacardi and Facebook.
After the recording, Kofi announced that he will be stepping down from his role at DoorDash in May, marking the end of an impactful chapter helping shape one of the most recognizable brands in tech and commerce.
Tune in for a conversation on risk, leadership, and building work that actually gets noticed.
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This week's episode is brought to you by IAB.
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If culture moves at the speed of TikTok, then today’s CMO has to move just as fast.
This week, Jim is joined by Sofia Hernandez, Global Head of Business Marketing and Commercial Partnerships at TikTok. Since launching in the U.S. in 2018, TikTok has reshaped culture, content, and marketing. And its mission, to inspire creativity and bring joy, has fueled extraordinary growth, even as the company has navigated controversy and major shifts, including the recent acquisition of TikTok U.S. by a consortium of investors including Oracle, Silver Lake, and MGX. The platform now reaches more than one billion users globally and has grown into a multi-billion-dollar advertising business, generating an estimated $33 billion in ad revenue in 2025.
Sofia has spent the past six years helping build TikTok’s business during one of the most dynamic growth periods in tech. In her role, she helps brands around the world show up effectively on one of the most culturally influential platforms in the world. Before TikTok, Sofia served as Chief Client Officer at the consumer insights platform Suzy and began her career in advertising at Publicis, later spending five years at BBDO. An activist at her core, Sofia also speaks openly about representation in tech, where Latinas hold roughly 1% of executive roles, and she is deeply committed to fostering inclusion across the industry.
Tune in for a conversation with a leader who believes today's CMOs must evolve into enterprise leaders who connect culture, creativity, and business results.
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To kick off Women’s History Month, Jim welcomes Lara Balazs, the Chief Marketing Officer and EVP of Global Marketing at Adobe. A company at the center of creativity, transformation and technology. Founded in 1982, Adobe is a software company that is famous for its creativity, innovation, and strong employee and customer-centric culture. Their purpose is to change the world through personalized digital experiences, and their offerings include the Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express.
Lara is an experienced CMO. Before Adobe, Lara was the CMO at Intuit for six years, and oversaw a strong run, tripling revenue during her tenure. Over the course of her career, Lara has worked at Visa, Nike, Amazon, and Gap. At Adobe, Lara is leading the charge to help shape the iconic company into its next era of growth. Just one year into the role, she’s already refreshed the company’s mission to “empower everyone to create” and is leading one of the most ambitious AI-enabled marketing transformations in the industry.
Tune in for a conversation with a leader who believes we are entering the golden age of creativity…
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What does it take to revitalize a 150-year-old company? Jim’s guest this week, Conny Kalcher, has done it twice. First at LEGO during its historic turnaround, and now at Zurich Insurance as their Group Chief Customer Officer, where she’s proving that empathy is not a soft skill but a strategic advantage.
Conny spent 33 years at LEGO, where she helped navigate one of the most dramatic brand turnarounds in modern business history. Then in 2019, she joined Zurich Insurance, a company with over 200-country reach and a $100 billion market capitalization, to lead global customer loyalty and advocacy at a time when trust and humanity matter more than ever. And since joining, Conny has helped drive millions of new customers, a 35% increase in brand value, and measurable improvements in satisfaction and retention.
This is a conversation about renewing legacy brands, leading cultural transformation, and proving that empathy is not just good for people, it’s good for business.
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This week's episode is brought to you by Deloitte and IAB.
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This week we return with one of our most anticipated episodes of the year…the 8th annual Super Bowl Advertiser Roundtable. As is tradition, Jim is joined by Gary Vaynerchuk to welcome a collection of marketing leaders behind this year’s most talked-about Super Bowl campaigns.
Our Featured Guests are…
Ahmed “Meddy” Iqbal, the Chief Marketing Officer of the Cadillac F1 TeamGail Horwood, the Chief Marketing Officer & Chief Experience Officer of NovartisLuis Garcia, the Chief Marketing Officer of Naterra International (Tree Hut)Steven Saenen, the President of Savory Brands & Crackers Portfolio for Mondelez (Ritz Crackers)Soyoung Kang, President of eosRecorded live on the Monday after the game, in partnership with VaynerMedia’s Marketing for the Now, this conversation goes beyond the ads to explore how today’s CMOs think about boldness, experiential strategy, culture, and what it really takes to turn Super Bowl attention into long-term brand impact.
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This week's episode is brought to you by Deloitte and the IAB.
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We’re living through one of the biggest shifts in the internet since it began: a move from building content for people to building content for machines, on behalf of people. On this week’s episode, Jim Stengel is joined by James Cadwallader, Co-Founder and CEO of Profound, and Daniel Shin Un Kang, Head of Organic and Agentic Search at Expedia, for a thoughtful, practical conversation about AI search, answer engines, and what this shift means for the future of marketing.
James founded Profound in 2024, raising $60 million and earning recognition from Redpoint Ventures as one of the most promising private AI companies shaping applied artificial intelligence. Today, Profound works with brands like US Bank, Chime, Expedia, and DocuSign to help them navigate the transition from traditional search to a world of answer engines, agents, and AI-led experiences.
After building companies and investing in high-growth technology businesses, Daniel moved from the venture world into operating at global scale. He now leads Organic and Agentic Search at Expedia, where he’s helping redefine how one of the world’s largest travel platforms shows up in AI-powered search and discovery.
Together, James and Daniel unpack how brands actually appear inside AI systems like ChatGPT and Gemini, why traditional SEO metrics no longer tell the whole story, and how CMOs should rethink visibility, content, and measurement in an AI-driven world.
This episode offers a rare look at AI search from both sides of the table: the platform builder shaping the category and the operator putting it to work inside a performance-driven global brand. If you’re a CMO wondering what to focus on now, this conversation is a strong place to start.
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This week's episode is brought to you by Deloitte and the IAB.
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In the first month of 2026, many leaders are recommitting to being more consumer-centric and more human — inside their organizations and in the market. This episode of The CMO Podcast is designed to help you do exactly that.
Jim Stengel hosts a roundtable discussion around the book The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage, which chronicles PepsiCo’s multi-year transformation of its insights and analytics function.
Joined by Steve Phillips (Zappi), Nataly Kelly (Zappi CMO), Katherine Melchior Ray (brand leader at Nike, Louis Vuitton, Gucci, Hyatt, and more), and Stephan Gans (Chief Consumer Insights & Analytics Officer, PepsiCo), this conversation explores how organizations move from slow, fragmented research to connected learning systems that drive faster, smarter decisions.
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This week's episode is brought to you by Deloitte and the IAB.
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- Visa fler
