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"What apps should I use on my Shopify store?" is a question we hear all the time. Leighton and Patrick break down how to decide between a Shopify app and custom development, the trade-offs of each, and the apps they install on almost every store, from reviews and subscriptions to CRO, SEO, and indexing.
Links Mentioned
Shopify Search & Discovery: https://apps.shopify.com/search-and-discoveryJudge.me Product Reviews: https://apps.shopify.com/judgemeMicrosoft Clarity: https://apps.shopify.com/microsoft-clarityMatrixify: https://apps.shopify.com/excel-export-importIlana's JSON-LD for SEO: https://apps.shopify.com/json-ld-for-seoFrequently Bought Together (CBB): https://apps.shopify.com/frequently-bought-togetherRebuy Personalization Engine: https://apps.shopify.com/rebuyAwtomic Subscriptions: https://apps.shopify.com/awtomicInstaIndex: IndexNow for Bing: https://apps.shopify.com/instaindexAI image alt text app: [URL TO BE ADDED]Chapters
0:00 Intro1:46 App vs Custom Question3:02 The Three App Categories5:57 Must-Have Review Apps10:03 App vs Custom Trade-offs16:33 Theme Updates & Maintenance18:36 Reviews & Subscription Apps21:22 Should You Build Your Own?23:09 Microsoft Clarity Deep Dive30:31 Matrixify & JSON-LD SEO31:52 Bought Together & Rebuy36:21 Apps That Hijack Collections38:46 SEO Apps & Bing IndexNow44:00 AI Alt Text & Sitemaps45:25 Wrapping UpBook a Call
Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-callBook a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcastWork with Us
Work with Patrick (SEO and Google Ads): https://patrickriceco.com/Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.ioYou may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.
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Migrating your store to Shopify can tank your organic traffic if you're not careful. In this episode, Leighton Taylor and Patrick Rice walk through the exact pre- and post-launch checklist that protects your SEO, ad tracking, and conversion rate when making the switch.
Links Mentioned
Microsoft Clarity (free heatmaps & session recordings): https://clarity.microsoft.comLambdaTest (cross-browser & device testing): https://www.lambdatest.comScreaming Frog SEO Spider: https://www.screamingfrog.co.uk/seo-spider/Matrixify (Shopify data import/export): https://apps.shopify.com/excelifySEMrush: https://www.semrush.comPatrick's Post-Launch SEO & Ads Checklist: https://docs.google.com/spreadsheets/d/1yVGNMzXcDhBkHCDsX05dqO7tmEqd8XHPT6fP3ecx-b4/edit?usp=sharingChapters
0:00 Intro2:48 Why Merchants Move to Shopify3:41 Shopify's Analytics & AI Advantages6:09 How Migrations Go Wrong: SEO8:02 Pre-Launch SEO Checklist10:06 Ad Tracking & Conversion Setup12:35 Using Microsoft Clarity13:54 Redesign & Modernize Your UX14:51 Dev Mistakes to Avoid16:51 Keep Your Content During Migration18:07 Testing Checkout & Fulfillment19:53 Cross-Device & Browser Testing24:31 The Three Migration Phases25:49 Pre-Launch Design & UX Planning27:58 Pre-Launch SEO Crawl30:21 Blog on a Subdomain: SEO Impact32:49 Post-Launch Day-One Checklist37:23 Protecting Your Google Merchant Center Data39:08 Monitoring Revenue After Launch41:40 Importing Products & Customer Data44:29 Wrapping Up & How to Get HelpBook a Call
Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-callBook a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcastWork With Us
Work with Patrick (SEO and Google Ads): https://patrickriceco.com/Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.ioYou may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.
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How do you actually do SEO for a Shopify store in 2026? Patrick Rice and Leighton Taylor break down when SEO is worth the investment, how to size up your competition, what legitimate link building looks like today, and how to get your products recommended by AI tools like ChatGPT and Google's AI Overviews.
Links Mentioned
Ilana's JSON-LD for SEO (Shopify app): https://apps.shopify.com/json-ld-for-seoShopify's GEO Playbook: https://www.shopify.com/enterprise/blog/generative-engine-optimizationKoray Tuğberk Gübür (Topical Authority / Holistic SEO): https://www.holisticseo.digitalKurt Elster — The Unofficial Shopify Podcast: https://unofficialshopifypodcast.comSEMrush: https://www.semrush.comAhrefs: https://ahrefs.comMoz Domain Authority: https://moz.com/domain-authorityCraig Lawson — ClickReady Marketing: https://www.clickready.comPatrick Rice's YouTube channel: https://www.youtube.com/@patrickricecoChapters
0:00 Intro0:20 Does your store even need SEO?2:34 Niching down: coffee & graphic tee example6:08 Keyword & competitor research (SEMrush, Ahrefs, Moz)10:09 Link building in 2026: what still works12:53 Affiliate programs & who to pitch for links17:23 AI search & getting recommended by ChatGPT21:11 Topical authority & GEO24:31 Schema & structured data27:07 Setting realistic SEO timelines29:22 SEO wins & disasters32:55 How Patrick got into SEO35:43 How to work with Patrick36:47 Wrapping UpBook a Call
Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-callBook a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcastWork With Us
Work with Patrick (SEO and Google Ads): https://patrickriceco.com/Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.ioYou may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.
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Your product page is the most important page on your store, so in this episode we break down how to optimize it for both conversion rate and SEO. We cover product imagery, reviews and social proof, cross-sells and bundles, unique product content, structured data, and page speed for Shopify stores.
Links Mentioned
Judge.me (reviews): https://judge.meStamped (reviews): https://stamped.ioOkendo (reviews): https://www.okendo.ioTrustpilot: https://www.trustpilot.comFrequently Bought Together (Shopify app): https://apps.shopify.com/frequently-bought-togetherIlana's JSON-LD for SEO (Shopify app): https://apps.shopify.com/json-ld-for-seoWebPageTest: https://www.webpagetest.orgGoogle PageSpeed Insights: https://pagespeed.web.devGoogle Search Console: https://search.google.com/search-consoleGoogle Merchant Center: https://merchants.google.comSchema.org: https://schema.orgChapters
0:00 Intro0:35 Why Product Pages Matter2:34 Product Imagery8:15 Reviews & Social Proof9:48 The Fear of Bad Reviews14:40 Upsells, Subscriptions & AOV18:16 Cross-Sells, Bundles & Free Shipping23:35 Pricing & Competition25:55 Unique Product Content30:08 Specs, FAQs & Part Numbers34:21 Schema & Structured Data37:47 Page Speed: How Much Matters39:24 Page Speed Hacks to Avoid41:14 Core Web Vitals & Tools44:44 Theme Updates & OS 2.045:32 Wrapping UpBook a Call
Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-callBook a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcastWork With Us
Work with Patrick (SEO and Google Ads): https://patrickriceco.com/Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.ioYou may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.
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Collection pages are the SEO and CRO workhorse of any Shopify store. They rank for the most commercial keywords, and they're where most shoppers decide whether to keep browsing or bounce. In this episode, Leighton and Patrick break down how to balance content for search engines with an optimal user experience, plus the specific Shopify defaults to turn off and the subcategory strategy that wins both rankings and conversions.
LINKS MENTIONED:
🔗 REI (collection page example): https://www.rei.com🔗 Crutchfield (product title formatting example): https://www.crutchfield.com🔗 Link Stacks (Shopify internal linking app): https://seolinkstacks.comWATCH NEXT:
🔗 Product Page Optimization: https://youtu.be/1kgV035Y_TYCHAPTERS:
0:00 Intro1:07 Why Collection Pages Matter for SEO1:21 The SEO vs CRO Tension2:34 Where Collection Pages Fit in the Buyer Journey3:47 Hybrid Page Structure: H1, Content, Products, FAQs5:35 Collection Pages in the Age of AI / GEO7:38 Demonstrating Breadth With Subcategories (REI Example)10:36 Filters vs Subcategories: SEO Implications13:15 Breaking Up Long Product Titles (Crutchfield Example)16:46 Product Card Attributes That Help SEO and CRO18:22 Turning Off Quick View on Most Themes21:43 Pagination vs Infinite Scroll vs Click-to-Load24:25 Canonical Tags on Paginated Pages28:41 SEO Basics: Title Tags, H1s, and Entities30:34 Internal Linking and the Link Stacks App31:44 Recap and Quick WinsBOOK A CALL:
🗓️ Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call🗓️ Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=youtubeWORK WITH US:
🔥 Work with Patrick (SEO and Google Ads): https://patrickriceco.com/🔥 Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.ioYou may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.
