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Most communications teams have more data than they know what to do with. Yet nearly half of Chief Communications Officers say they still struggle to demonstrate the value of their function.
The problem, according to data storytelling expert Sam Knowles, starts much earlier than most teams realise. Ahead of any kind of data analysis companies must be asking themselves: what is the key business question?
In this episode of ClarityMatters, Louise Everett is joined by Sam Knowles, host of the Data Malarkey podcast and author of the Using Data Better Trilogy, for a conversation that gets to the root of why so many comms functions are stuck reporting outputs rather than shaping business decisions.
Sam has spent his career helping organisations move from data overload to genuine insight, and in this episode, he shares the thinking behind that shift.
Louise and Sam discuss:
Why most organisations have a clarity problem, not a data problemWhat separates data from insight, and why the difference matters more than everHow empathy and audience understanding are the real foundations of strategic influenceWhy leading with the conclusion, not the methodology, changes everythingThe curse of knowledge, and how to avoid it when presenting to senior leadersConcerned that your team has the data but not the answers your leadership needs? This episode is for you.
Resources:
Podcast: Data Malarkey podcast
https://podcasts.apple.com/gb/podcast/the-data-malarkey-podcast/id1675337054
Books: Using Better Data trilogy
https://www.routledge.com/Using-Data-Better/book-series/UDB
Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.
Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it's employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.
Get in touch:
[email protected]
https://claritascomms.com -
Who really controls the narrative now? And what does that mean for corporate affairs leaders?
In this episode of ClarityMatters, host Louise Everett catches up with Jeannie Houchins, Head of Corporate Communications and Public Affairs at Bonduelle Group Americas. Together, they explore how the role of corporate affairs is evolving in a world where organisations no longer have sole control over their story.
Together, Louise and Jeannie unpack the forces reshaping corporate affairs, from rising stakeholder expectations to the impact of AI, and what leaders can do to respond with clarity, confidence and purpose.
They discuss:
How narrative control has shifted to a broader ecosystem of employees, customers, regulators and platformsWhy corporate affairs is moving from managing messaging to shaping meaning across the organisationThe impact of speed, scrutiny and AI on how organisations communicate and respondWhy culture and internal voices now play a defining role in reputationThe capabilities leaders need to build trust, credibility and influence in an increasingly complex environmentWhether you work in corporate affairs, communications or leadership, this conversation offers a clear perspective on navigating a landscape where influence is shared, expectations are rising, and clarity has become a critical advantage.
Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.
Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.
Get in touch:
https://claritascomms.com
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Saknas det avsnitt?
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What really makes client-agency partnerships thrive? And why do so many fall short?
In this episode of ClarityMatters, host Louise Everett is joined by Keir Mather, Founder of Neon Bridge, who sits at the heart of client-agency ecosystems. Together, they dive into the dynamics that define successful client-agency relationships, and the hidden factors that often prevent them from delivering their full potential.Keir works with both clients and agencies to build high‑performance partnerships that go beyond outputs by driving stronger collaboration, better decision‑making, and measurable business impact.
Together, they unpack what really holds these relationships back, how leaders can unlock more value from their agency partners, and how AI is reshaping expectations around collaboration, trust and delivery.
In this episode, Louise and Keir chat about:
The most common challenges undermining client-agency relationshipsWhat it takes to deliver a consistently brilliant client experienceWhy human‑to‑human connection and emotion matter more than everHow agency remuneration models are evolving - and what that means for both sidesWhether you’re a client or an agency leader, this conversation offers practical insight into building smarter, more effective ways of working in a landscape shaped by geopolitical uncertainty, tighter marketing budgets, and increasing pressure to prove value.
Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.
Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.
Get in touch:
https://claritascomms.com
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Internal communication is at a crossroads.
Organisations increasingly expect IC to drive strategy, shape behaviour and manage risk - yet many teams remain stuck in reactive, delivery-led roles.
In this episode of ClarityMatters, host Louise Everett is joined by Jennifer Sproul, Chief Executive of the Institute of Internal Communication and co-host of The Future of Internal Communication podcast.
Jennifer argues that the biggest opportunity for teams lies in reshaping the role of IC from the organisation’s postman to its “internal intelligence unit”: a function that informs decisions, manages risk and drives alignment.
Louise and Jennifer discuss:
Why the gap between expectation and reality is wideningWhat’s holding IC functions back (and why capacity is a core challenge)How AI is changing expectations, and what responsible, high-performing use looks likeWhat’s needed to transition IC from a support function to a strategic business enablerHow measurement must link directly to strategy, behaviour and outcomesListen to this episode if you want to shift your IC team from tactical to strategic and make a stronger case for your function.
---Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact.
From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.
Get in touch:
https://claritascomms.com
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Is doubt holding you back - or taking you forward?
Most of us experience doubt on a regular basis. We question decisions, feel uncertain about the best way forward, and wonder whether we’re getting it right. Yet in leadership and professional life, doubt is often something we feel we should hide - a sign of weakness rather than wisdom.
But what if we’ve been looking at doubt all wrong?
In this episode of ClarityMatters, host Louise Everett is joined by executive coach and author Jenny Williams to explore why the idea that strong leaders must always appear certain is not only unhelpful, but limiting - and how embracing doubt can become a powerful driver of growth, clarity, and better decision‑making.
Drawing on her extensive coaching work with senior leaders and insights from her book Brilliant Doubt, Jenny challenges common misconceptions about doubt and shares a more constructive way of working with it.
Together, Louise and Jenny explore:
Why doubt isn’t a weakness, but an enabler that can sharpen thinking and improve decisionsThe difference between inactive doubt (rumination and overthinking) and active doubt (curiosity and constructive engagement)How to reframe doubt as a process: facing it, listening to it, exploring what it’s pointing to, and moving forward with greater intentionWhy language matters, and how creating safe spaces for doubt builds trust in leadershipWhat it takes to create organisations where doubt is normalised and used constructively at every levelIf you’ve ever found yourself stuck in uncertainty - or trying to push doubt aside in order to keep going - this episode offers a refreshing and practical perspective on how doubt can become a positive force rather than a barrier.
Listen now to discover how working with doubt can lead to greater clarity and impact.
Resources
Jenny Williams: Brilliant Doubt: Harnessing uncertainty to lead with impact Brilliant Doubt: Harnessing uncertainty to lead with impact: Amazon.co.uk: Williams MCC, Jenny: 9781788606455: Books
Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.
Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.
Get in touch:
https://claritascomms.com
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Is AI changing the way our brains work? And if so, at what cost? As artificial intelligence becomes a permanent fixture in our daily work and personal lives, big questions are emerging. Is AI helping us think better, or making us mentally lazy? Could it be reshaping our intelligence, attention and judgment in ways we don’t yet fully understand?
In this episode of ClarityMatters, host Louise Everett is joined by neuroscientist and Founder of PEPE© Neuroscience Tibisay Vera to explore the real cognitive impact of AI, beyond the hype and fear.
Drawing on her work with global leaders and organisations, Tibisay shares practical, science‑backed insights into how our brains adapt to technology, and how we can use AI without sacrificing critical thinking or human judgment.
Together, Louise and Tibisay explore:
How AI affects brain energy, attention, and cognitive offloadingThe role of dopamine and reward systems, and why AI can feel so addictiveWhat happens to analytical and critical thinking when machines do the “thinking” for usHow organisations can actively support critical thinking in an AI-powered workplaceWhy protecting human judgment is essential in AI‑driven decision‑makingWhat skills future generations will need to think well alongside intelligent machinesIf you’re curious about how to harness AI without losing your mental edge, this conversation offers clarity, nuance, and practical guidance for leaders, professionals, and anyone navigating life in an AI-powered world.
Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.
Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.
Get in touch:
https://claritascomms.com
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In this episode, host Louise Everett sits down with Chetan Mallik, corporate LinkedIn influencer and Strategy & Operations Lead at Novartis, to unpack the power of authentic storytelling on LinkedIn and how it can transform both personal and organisational influence.
Drawing on his own journey to 25,000+ followers, Chetan reveals the 3-step formula behind his online presence, sharing how authenticity, lived experience, and trust outperform any algorithm changes.
Whether you're already active on LinkedIn or just starting out, this conversation offers actionable insights for showing up with confidence and impact.
In this episode, Louise and Chetan explore:
Chetan’s 20-year evolution on LinkedIn: from using it as a job-hunting platform to embracing it as a space for thoughtful, authentic storytellingWhy lived experiences matter and how they build trust, relatability, and influence over timeThe role of storytelling in organisations and how it can amplify culture, purpose, and strategic goalsHow to avoid generic, formulaic content and instead build a credible voice that stands outThe rise of micro-communities and how sharing inside perspectives helps deepen engagementRisks and guardrails for companies encouraging employees to be visible onlineIf you found this episode valuable, follow ClarityMatters for future conversations.
Subscribe to our YouTube channel here: https://www.youtube.com/@ClarityMattersPodcast?sub_confirmation=1
Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.
Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.
Get in touch:
https://claritascomms.com
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In the latest episode of ClarityMatters, host Louise Everett sits down with change and communications consultant, coach and author Eleanor Tweddell, to explore what has changed in change management.
They discuss how leaders can effectively communicate and lead through the perpetual flux of today’s workplace, emphasising human-centred change management and the importance of authenticity, ‘messy’ conversations, and reassurance.
Whether you're a leader, change professional or just tired of outdated playbooks, this discussion offers practical insights to thrive amidst ongoing transformation.
Louise and Eleanor explore:
Why change has become the new operating system of organisations, and the implications for leadershipThe shift from change projects to continuous, human-centred change managementThe evolution of employee engagement from compliance to connection and voiceThe role of reassurance, messy conversations, and vulnerability in uncertain timesThe impact of attention span reductions on meetings and communication tacticsResources & Links:
Why Losing Your Job Could Be the Best Thing That Ever Happened to You - Eleanor Tweddell
Another Door Opens - Eleanor Tweddell
If you found this episode valuable, follow ClarityMatters for future conversations.
Subscribe to our YouTube channel here: https://www.youtube.com/@ClarityMattersPodcast?sub_confirmation=1
Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.
Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.
Get in touch:
https://claritascomms.com
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How is human creativity evolving in the age of AI? That’s the key question host Louise Everett and executive creative director Josh Robinson explore in this episode of ClarityMatters.
As founder of 17Days, Josh operates at the intersection of creative strategy and design. He argues that although AI is seductive, quick, confident and impressive, leaders need to keep real, human expertise at the heart of the creative process.
As AI accelerates creation, a honed human eye remains key in shaping meaning, refining output, and making strategic judgments.
Louise and Josh explore:
The shift towards agile and flexible project resourcing, integrating AI, freelancers, and specialists into ‘hot’ teamsHow AI amplifies rather than replaces human creativityThe importance of deliberate human oversight at every stage of the creative process, to spot gaps, clumsy insights and lazy thinkingThe role of strategic thinking as a core component of creative excellenceThe influence of AI on output quality, stressing the need for critical judgment to avoid mediocrityIf you found this episode valuable, follow ClarityMatters for future conversations.
Subscribe to our YouTube channel here: https://www.youtube.com/@ClarityMattersPodcast?sub_confirmation=1
Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.
Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.
Get in touch:
https://claritascomms.com
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In this episode of ClarityMatters, host Louise Everett is joined by digital growth expert Azhar Kholwadia for a deep dive into the realities of communicating in today’s increasingly crowded and automated digital landscape.
Digital communication is noisy. With more platforms, more automation, and more pressure for constant visibility, organisations often find themselves adding tools faster than they can meaningfully use them. The result? Fragmentation, duplication, and a growing risk that key messages are lost in the noise.
Drawing on his experience at Aston Martin, Azhar explores the tension between scale and simplicity — and how organisations can adopt powerful digital tools, including AI, without compromising clarity, authenticity, or brand equity.
This conversation shines a light on the real question communicators must now confront: not “AI or humans?” — but “How do we combine automation with human insight to build trust at scale?”
Louise and Azhar explore:
Why digital communication feels more crowded and fragmented than everThe role of human oversight in ensuring consistency, coherence, and brand integrityWhat Azhar learned at Aston Martin about aligning digital tools with operational efficiency and ROIHow AI can be integrated without compromising authenticity or brand craftThe tension between reach and simplicity, and how leaders can navigate it intentionallyIf you found this episode valuable, follow or subscribe to ClarityMatters for future conversations.
Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.
Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.
Get in touch:
https://claritascomms.com
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In this thought‑provoking episode of ClarityMatters, host Louise Everett is joined by strategic communications expert Ben Verinder to explore one of the most pressing questions facing communicators today: is AI reshaping not just our work, but how we’re perceived?
AI promises speed, efficiency, and innovation. Yet for many communicators, its rise brings something more complicated: uncertainty. Externally, audiences are increasingly cautious of machine‑generated messages. Internally, professionals face a new kind of dual pressure: adopt AI to stay relevant, but avoid appearing overly dependent on it. For a field built on judgment, creativity, credibility, and trust, that tension is real.
This episodes examines the shifting expectations placed on communicators, the emotional and professional implications of AI adoption, and what organisations must do to introduce these tools responsibly.
You’ll hear Louise and Ben discuss:
How AI is reshaping the communicator identity, and why many professionals feel conflicted about using itCultural attitudes toward AI and how they influence adoption, credibility, and team dynamicsWhy stigma still surrounds AI use, even in organisations encouraging innovationWhere most organisations are falling short - from unclear policies to inconsistent expectationsThe risks of “shadow AI”, and what it means for transparency, ethics, and communication integrityWhy transparency matters, legally and reputationally, when using AI‑generated contentPractical steps for responsible AI adoption, including governance, policy, and team cultureResources:
University of Cambridge Generative AI Policy: https://www.communications.cam.ac.uk/generative-ai-tool-guidelines
Book: “AI for Public Relations – A How-To Guide for Implementation and Management” by Stephen Waddington, Ben Verinder: https://www.koganpage.com/marketing-communications/ai-for-public-relations-9781398625037
Communicate AI for PR Conference 2026: https://www.communicatemagazine.com/conference/ai-for-pr-conference-2026/
Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.
Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.
Get in touch:
https://claritascomms.com
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In this first episode of ClarityMatters, host Louise Everett opens the series in conversation with leadership coach Richard Stokes to explore the role communication plays in leadership, relationships, and human connection.
Poor communication is estimated to cost US businesses over a trillion dollars a year through misunderstandings, delays and wasted effort.
And the cost isn’t just financial. When we’re not clear, careers can stall, relationships strain and decisions drift. In leadership, a lack of clarity doesn’t just create confusion - it quietly shapes culture and outcomes — often in ways we only recognise when it’s too late.
In this episode, we’ll unpack where communication most often breaks down — even among highly capable, experienced leaders — and the practical habits that help us communicate with greater clarity, intention and impact.
You’ll hear Louise and Richard discuss:
Why communication isn’t a soft skill — it’s a core leadership competencyHow nonverbal communication shapes connection and credibilityWhy reflection is essential for developing clarity and self‑awarenessThe power of empathetic listening and how it transforms relationshipsIf you found this episode valuable, follow or subscribe to ClarityMatters for future conversations.
Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.
Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.
Get in touch:
https://claritascomms.com
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ClarityMatters is a limited‑edition podcast exploring how organisations can communicate with confidence in an age of speed, complexity, and constant change.
In this short trailer, host Louise Everett introduces the series — what it’s about, who it’s for, and why clarity still cuts through when everything else feels noisy.
In this episode, you’ll learn:
Why clarity is still your most valuable communication asset in an overloaded information environmentWho ClarityMatters is designed for — leaders, communicators, and decision‑makers navigating organisational changeWhat’s coming up in this series, including conversations with experts shaping the future of B2B communicationKey themes of the series:
Clarity in high‑stakes B2B communicationCreativity, credibility and trust in an AI-shaped landscapeCommunication as a leadership capabilityStrategic storytelling for organisationsIf you're ready to sharpen your communication and lead with confidence, follow or subscribe to ClarityMatters.
Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.
Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.
Get in touch:
https://claritascomms.com
