Avsnitt
-
In this episode of the Black Knuckle Ranch Podcast, Craig Moore returns for an honest conversation about horses, business, branding, and the realities of trying to build something that lasts.
We dive into the challenges of creating BKR Ranchwear, what separates premium apparel from simple merch, and why competing with established brands isn't as easy as it looks. The conversation then shifts to the horse industry, where Craig shares his perspective on training horses, selling horses, and the harsh financial realities that many horse owners never see.
We also discuss the impact of social media success, the pressure to constantly chase viral moments, and why authenticity matters more than highlight reels. If you've ever wondered what really happens behind the scenes of a growing ranch operation, this episode pulls back the curtain.
In This Episode: The difference between merchandise and premium apparel Why BKR Ranchwear offers a "You Rip It, We Replace It" guarantee Competing with brands like Poncho, Ariat, and Wrangler The hidden economics of horse training and horse sales Craig's experience training and selling Mustangs Why some horses sell quickly while others never gain traction The dangers of chasing viral content Building a business without losing authenticity Lessons learned from scaling a horse program too quickly What the future may hold for Black Knuckle Performance HorsesWhether you're a horse owner, trainer, entrepreneur, or just someone trying to build something meaningful, this episode delivers plenty of hard-earned lessons and real-world insight.
-
In this episode of the Black Knuckle Ranch Podcast, the crew sits down with John Clinch of Clinch Colt Co. to talk colt starting, cutting horses, cow horse training, and the realities of building a successful horse training business.
John shares his approach to developing two-year-olds, why most horse owners underestimate how long quality training actually takes, and how he built a program focused on preparing young horses for the cutting and cow horse world. The conversation also covers networking within the horse industry, ranch life, social media, horse pricing, and the challenges trainers face when balancing customer expectations with what horses truly need.
Along the way, the guys swap stories about ranch cats, horse sales, training philosophies, and why there may be more opportunity in the horse industry than most people realize.
In This Episode: How John Clinch built Clinch Colt Co. Colt starting vs. finished horse training Why great horses take years, not weeks Cutting horses and cow horse development The business side of horse training Customer expectations vs. reality Horse pricing and today's market Networking within the horse industry Ranch life, ranch cats, and social media The future of horse training programs About Our GuestJohn Clinch is the owner of Clinch Colt Co. in Hico, Texas, where he specializes in colt starting and developing young horses for the cutting and cow horse industries. His program focuses on building solid foundations that prepare horses for success at the next level of competition.
Sponsors Black Knuckle Ranchwear Black Knuckle Performance Horses Matrix Reformed Black Knuckle Land Management -
Saknas det avsnitt?
-
In this episode of the Black Knuckle Ranch Podcast, we sit down with horse trainer and competitor Craig Moore to talk horsemanship, ranch trail competitions, colt starting, and what it takes to build horses that can perform in the real world.
Craig shares his journey from high school rodeo and horse training to an unexpected detour into competitive golf before finding his way back to horses. The conversation dives into the realities of training horses, competing in events like Road to the Horse, and the challenges of creating horse competitions that are both competitive and welcoming for riders of all skill levels.
The crew also discusses the future of the Black Knuckle Ranch Trail Course Series, judging challenges, how to keep events fair and fun, and why making horse events approachable for newcomers is critical to growing the industry.
In This Episode: The success of the first Black Knuckle Ranch Trail Course event How judges influence competition outcomes Timed events vs. judged events Creating a welcoming environment for new riders Craig Moore's path into professional horsemanship Lessons learned from Road to the Horse Golf, horses, and expensive hobbies The importance of practical horsemanship Ideas for growing the Black Knuckle Ranch Buckle Series Why obstacles and ranch trail events continue to grow in popularity About Our GuestCraig Moore of Moore Horsemanship is a professional horse trainer known for colt starting, obstacle training, ranch versatility, and helping riders build practical, confident horses. Craig has competed in major colt-starting competitions and brings a practical, no-nonsense approach to horsemanship.
Sponsors Black Knuckle Ranchwear — Tough cotton twill shirts built for real work. You rip it, we replace it. Matrix Reformed Black Knuckle Performance Horses Black Knuckle Land Management Connect With Black Knuckle RanchFollow for weekly episodes covering horses, ranching, business, and western lifestyle.
Black Knuckle Ranch Podcast: Real Horses, Real Ranch, Real Talk.
-
The ranch got hit with a $3,750 scam… and that kicked off a full conversation about credit cards, cashless society, and why ranchers still trust cash.
Meanwhile, the spring horse catalog is coming together, cattle are rotating across fresh pasture, and Billy explains exactly why he refused to start twerking on a colt with 12 rides.
It’s another episode full of ranch business, horse training, grazing strategy, conspiracy theories, and absolute nonsense.
Matrix Reformed
BKR Ranchwear
Black Knuckle Ranch
-
In Episode 20 of the Black Knuckle Ranch Podcast, we sit down with professional bull rider Guthrie Long to talk about what it actually takes to chase a career in bull riding—when you don’t have the backing, the gear, or the easy road.
From sleeping at gas pumps waiting for a check to clear… to winning big on empty pockets… this one’s packed with grit, humor, and hard-earned perspective.
Driving across the country broke—and winning anyway The reality of chasing PBR vs PRCA opportunities Getting knocked out, broken bones, and still coming back Why staying healthy matters more than riding one more bull The difference between “holding on” and actually riding Inside the chute: why it’s the most dangerous place to be Winning $12K with almost nothing in your pocket Sleeping at a gas pump waiting for money to hit your account Getting dragged, knocked out, and still arguing you made the ride 😂 Missing out on thousands because nobody hit the challenge button Why bull riding is a dance, not just hanging on Riding with your feet vs relying on the rope How mindset, preparation, and experience separate riders Why the best riders don’t panic—they react Competing with worn-out gear and no support Working a job and chasing bull riding at the same time The difference between top-tier pros and everyone else Why most people never make itFeeling run down?
Matrix Reformed offers fully virtual testosterone therapy—labs included, no hidden fees, one simple monthly price. -
You’re not watching a highlight reel—this is real ranch life.
In this episode of the Black Knuckle Ranch Podcast, the crew breaks down their first-ever ranch course show—what went right, what they’d change, and how it all actually played out behind the scenes.
From 70+ entries and an 8-hour day to losing a judge the morning of and still pulling it off, this one’s packed with real lessons from the dirt—not theory.
The reality of hosting your first ranch course event What worked (and what didn’t) with timing, classes, and flow How small tweaks (like course design + time limits) can change everything Why “fun day” matters before scaling into a full buckle series Behind-the-scenes chaos—losing a judge and adapting on the fly Building momentum: upcoming events, clinics, and growth plansWe also dive into the early stages of BKR Ranchwear:
Why this first drop is limited What goes into designing real working gear The struggle of getting authentic cowboy imagery (hint: not 4 guys carrying one bale 😂) Why details matter when building a legit brand Early demand and what’s coming next Laying a horse down for training (and why it’s not punishment) Mice vs. snakes vs. frogs… and who’s actually scared of what Weather swings in Texas that make no sense The kind of conversations you only get sitting around after a long ranch dayFeeling run down?
Matrix Reformed offers fully virtual testosterone therapy—simple pricing, labs included, no BS. -
This week on the Black Knuckle Ranch Podcast, we sit down with Billy, ranch manager of Spring Valley Ranch, and dive deep into the cattle business—from day work to high-end genetics.
We cover everything from young cowboys getting started the right way to the realities of today’s cattle market and what’s actually driving beef prices higher.
In this episode:
What it takes for a 16-year-old to start day working the right way Why owning your own truck and trailer changes everything The risks of hauling cattle (and why it’s not for beginners) Current cattle prices—and why they’re where they are The real economics behind beef from pasture to plate Why ranchers are finally seeing a “seller’s market” The impact of land loss, development, and shrinking ranch space Charolais genetics explained—why crossbreeding adds serious value How producers are adding pounds (and profit) to their calves The future of cattle operations: embryos, expansion, and scaling smartBilly also breaks down how elite cattle programs are built—from selecting genetics to selling internationally—and what separates small operations from those looking to grow.
Follow Us!
-
This episode is what happens when two completely different worlds meet… and realize they’re not that different after all.
We’ve got Andi and Beans from the “Trail Twats” in the house—coming all the way from Florida—and things get real, fast. What starts as a casual conversation about meeting people on Facebook turns into a deep (and hilarious) dive into viral content, trail riding culture, and what it actually means to live the ranch life versus posting about it.
From building a social media following from scratch to riding 20,000 acres of state forest every week, these girls aren’t just internet personalities—they’re out there doing it. And yeah… sometimes that includes White Claws, saddlebags, and going viral for all the wrong (or right) reasons.
Meanwhile, the ranch doesn’t stop. In the middle of the episode, we’re literally buying steers, planning a ranch versatility competition, and talking through what separates amateurs, novices, and people who just send it.
We also get into:
How the Trail Twats started (and why the name stuck) Going from 7,000 to nearly 80,000 followers in months The reality behind “viral” horse content Ranch work vs. social media perception The dynamics of riding groups and why not everyone makes the cut Competing in a ranch course when you’ve never ridden the horse And a surprise segment turning hate comments into a full-blown country songThis one’s unfiltered, unapologetic, and exactly what the Black Knuckle Ranch Podcast is about—real people, real horses, and real talk.
Because at the end of the day…
The work still gets done. -
This week on the Black Knuckle Ranch Podcast, we bring the wives into the conversation—and things get real, fast. Rate, review and subscribe!
From the grind of ranch life to the realities of marriage, communication, and chasing big ideas, this episode pulls back the curtain on what it actually takes to build something together.
We talk about:
Life behind the scenes with ranch wives How support (or lack of it) can make or break a man’s success The constant mental load of building businesses while running a ranch Why “tone” matters more than intent in relationships The balance between being driven and being present at home Real conversations about stubbornness, communication, and conflict Why your brain never shuts off when you’re chasing something biggerThere’s plenty of humor too—from “booboos vs owies” to roadside realities—but underneath it all is an honest look at relationships built in high-pressure, high-stakes environments.
If you’ve ever tried to build something meaningful while maintaining a relationship, this one will hit home.
Follow Us!
-
This episode is sponsored by Matrix Reformed.
This week on the Black Knuckle Ranch Podcast, it’s exactly what you’d expect—real ranch, real problems, and zero sugarcoating.
We’re breaking down a heated fence-line confrontation with a neighbor, the reality behind viral “rage bait” videos, and why ranch life doesn’t always look the way people think it should. From property line disputes to social media misunderstandings, this one gets into it.
We also cover:
Building out the roping arena (and taking advice from the pros) Ranch construction, cleanup, and prepping for a wedding on the property The truth behind that fence fight—and what actually happened vs. what you saw online Handling conflict as grown men (or not 😅) Selling another solid horse and making deliveries out of state Planning future clinics and what real horsemanship actually meansAnd of course… plenty of unfiltered stories, bad decisions, and laughs along the way.
If you’ve ever dealt with neighbors, fences, or internet opinions—you’ll feel this one.
Review the show and follow us! We're getting famous!
-
In Part 2 with Kyle from 6S Horsemanship, we go deeper into the reality of horse training—where things don’t always go right, and most days aren’t pretty.
This episode dives into what separates real horsemen from everyone else: the ability to just get by one, even when it’s frustrating, uncomfortable, or flat-out not going your way.
Kyle and the crew break down:
Why not every ride is a breakthrough—and why that’s normal The difference between “training” and just surviving the day How pressure changes everything when you’re riding in front of people Why social media only shows the worst moments (and why that’s what people want) The challenge of training horses for their owner—not yourself Why most problems in horse training actually come from people The reality of time constraints when you’ve got a full barn to ride Why consistency beats perfection every timeThere’s a heavy emphasis on something most people don’t talk about:
👉 The job isn’t always to fix everything—it’s to make progress and come back tomorrow.This is the unfiltered side of the horse world—the part that doesn’t make highlight reels but actually makes good horses.
Follow Us
-
In Part 1 with Kyle from 6S Horsemanship, we get into everything from getting thrown off a horse for the first time… to the deeper mindset behind bull riding, horse training, and what it really means to be a horseman.
We kick things off with a story from the ranch that quickly turns into a bigger conversation about risk, confidence, and learning the hard way. From there, we dive into a heated (but respectful) discussion around bull riding culture—should you get on anything you draw, or is there a smarter way to develop?
Kyle brings a unique perspective with his rodeo background and horsemanship approach, breaking down how beginners actually progress—and why mindset matters more than most people think.
We also get into:
The difference between practice pens vs real rodeo expectations Why bull riding is at least 70% mental Social media, criticism, and the reality of dealing with haters The truth behind “it must be nice” and earned success Ranch horse vs cutting horse—what actually gets the job doneThis one covers a lot of ground—horses, rodeo, mindset, and real talk from guys living it every day.
Follow Us
-
Some weeks on the ranch go smooth. This wasn’t one of them.
We kick things off with another call from Wally Gator… and let’s just say, it raises some serious questions about personal hygiene and life choices. From there, things only get better (or worse).
We talk about picking up the new ranch truck, the kind of deal you don’t usually walk away from, and swap stories about old jobs—including one that somehow involves working for a pimp in Hawaii. Yeah… it goes there.
We also get into cowboy movies—why Lonesome Dove didn’t quite hit like expected, what actually makes a “real” cowboy story, and how nostalgia plays into it.
On the ranch side, we’re gearing up for the upcoming roping, dealing with missing buckles, last-minute prep, and getting feedback from a legend in the roping world. It’s one of those weeks where nothing goes exactly as planned—but the work still gets done.
This is the Black Knuckle Ranch Podcast—real horses, real ranch, real talk… and occasionally, really bad decisions.
Check our our Jackpot Title Sponsor - Matrix Reformed for all of your wellness needs.
Follow Us
-
A “good week” on a working ranch doesn’t look like what most people see online.
This week on the Black Knuckle Ranch Podcast, we talk about what actually happened around the ranch — selling a couple horses for the first time, the never-ending search for a decent ranch truck, and a debate that lit up the internet: a $100,000 cutting horse vs a good ranch horse that can actually get the job done.
We also get into the realities of bull riding after watching a practice event where the bulls weren’t exactly cooperating, why young riders are getting hurt, and what the sport really demands from the people who do it.
Along the way there’s hotshot roping footage, castration talk, pole dancing in a welding helmet, and the usual unfiltered ranch commentary.
It wasn’t a flashy week.
But on a working ranch, a quiet week where things get done might just be the best kind there is.Real horses. Real ranch. Real talk.
Follow our Socials
-
Welcome back to the Black Knuckle Ranch Podcast — where ranch life isn’t filtered and the stories definitely aren’t polished.
This week the crew covers everything from bull riding sponsorships to cowboy beer preferences, and somehow ends up in a full-blown debate about cowboy laundry habits and shirt rotations. If you’ve ever wondered how many shirts a ranch hand actually owns… you’re about to find out.
We also talk about:
Trying to sponsor a bull rider (Lennon Cook)
Why Billy Bob’s might not be the best place to get on a bull
The cowboy hat brands we actually wear on the ranch
Why one of the guys keeps showing up on camera wearing the same shirt
Ranch security patrols… apparently done in pajamas
And the usual chaos that happens when a bunch of ranch hands sit around a table with microphones.
Out here there’s no script — just real ranch life, real horses, and real conversations.
If you enjoy ranch content, horses, rodeo, and the occasional completely unhinged cowboy story, you’re in the right place.
Follow us!
Join our BKR Insiders for behind the scenes content FREE!
-
Building an arena sounds simple—until you try doing it while the ranch still has to run. This week we break down what went into building our facilities, where we screwed up, how projects spiral when scope changes mid-job, and what we learned about managing work without burning people out. Plus: chainsaws, steer wrestling chaos, and a few stud colts that aren’t studs anymore.
Real horses. Real ranch. Real talk.
Follow us!
-
This week on the Black Knuckle Ranch Podcast, the conversation gets real.
We talk about mental load, burnout, broken equipment, and whether it’s finally time to hire a full-time operator. When you’re scaling a ranch business, the work doesn’t slow down — the stakes just get higher.
Billy opens up (a little) about perfectionism and why he won’t ask for help. We break down what it actually costs to run heavy equipment every day, why things break, and why $1,800–$2,000 per day isn’t as crazy as it sounds.
We also talk about:
9 million social media views in 24 days
Landing strategic sponsors (skid steers, mulchers, medical partners & more)
Why some companies won’t ever get our business again
Growing the ranch without losing what makes it real
And somehow… toilet paper sponsorships
This isn’t a highlight reel.
It’s what scaling a working ranch actually looks like.Real Horses. Real Ranch. Real Talk.
Follow us!
-
This ain’t a social media highlight reel.
This is a working ranch.
In this episode of the Black Knuckle Ranch Podcast, we pull back the curtain on what it really takes to make money in ranching — and why most people get it wrong.
We talk about:
The difference between income and sustainable income
Why diversification matters (horses, hay, mulching, events)
The real cost of running skid steers and heavy equipment
Leasing roping steers vs. owning them
Why deadlines mess with your head
When to eat a job… and when to double down
What happens when integrity costs you money
And why communication in business matters more than being right
We also introduce Austin, swap stories about busted fuel filters, nearly dropping a gooseneck on Billy, 200-foot shrapnel from buried farm equipment, and the reality that some jobs go perfect… and some eat you alive.
If you’re trying to:
Start a ranch
Grow a ranch
Add a revenue stream
Or just understand how real operators think
This episode is for you.
We’re not here to impress you.
We’re here to tell the truth.Real Horses.
Real Ranch.
Real Talk.Follow us
-
Some weeks on the ranch go according to plan. This was not one of those weeks.
In this episode of the Black Knuckle Ranch Podcast, we’re living exactly how we always do — by the seat of our pants. From hauling hay math that somehow never adds up, to broken equipment, questionable decisions, and trying to keep horses getting worked while everything else demands attention, this is real ranch life as it actually happens
We talk through:
Juggling hay deals, time, and manpower
Equipment failures and how small mistakes turn into big ones
Why ranch work is never just “one job”
The chaos that comes with trying to do everything at once
And how we decide what has to get done when plans fall apart
No highlight reels. No sugarcoating. Just honest conversations about running a working ranch, figuring it out as you go, and showing up ready to work — even when the week goes sideways.
Real horses. Real ranch. Real talk.
Socials
-
Nobody builds a ranch without screwing a few things up first.
In this episode of the Black Knuckle Ranch Podcast, we get honest about the mistakes we made during our first year of operations — the ones that shaped how we work today, and a few that almost put us in the hospital.
We talk about learning things the hard way, why experience matters more than perfection, and how ranch life doesn’t come with a manual. Along the way, we recap last week on the ranch, including winter storm chaos, mulching jobs, busted equipment, and why OSHA would probably hate us.
Things take a turn when we dive into a framing nail gun incident that definitely wasn’t “almost” an accident, a Carhartt jacket that caught on fire, and how one bad decision can go sideways real fast. There’s also plenty of ranch humor, arguments over jeans, laundry habits, Pop-Tarts, and why nothing gets done unless you show up ready to work.
This episode is a reminder that standards are built through experience — not getting everything right the first time.
Real horses.
Real ranch.
Real talk.Follow our Socials!
- Visa fler
