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At 38, Dietrich Mateschitz was a burned-out toothpaste salesman staring at the same gray airplanes, gray suits, and gray hotel bars, wondering if the next decade would look like the last one. Then he found a strange Thai energy drink, bet everything on it, and built Red Bull into an empire that paid him a record $865 million dividend months before his death and helped him amass a personal fortune worth more than $20 billion.
This is the story of Dietrich Mateschitz, the founder of Red Bull, and we have a lot to learn from him.
Sources for this episode:
The Red Bull Story: The Unbelievable Success of Dietrich Mateschitz and His Energy Drink Empire by Wolfgang FürwegerRed Bull's Billionaire Maniac by Duff McDonaldThe Soda With Buzz by Kerry A. DolanLinks:
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They were two bicycle mechanics from Ohio with no formal engineering training and no funding who set out to solve a problem that had stumped the best minds in the world.
It took them four years of learning, experimenting, and overcoming numerous challenges, but they accomplished what many people around the world thought was impossible.This is the story of the Wright Brothers, and we have a lot to learn from them.
Source for this episode:
The Wright Brothers by David McCulloughLinks:
Ambition websiteAmbition SummitFollow Justin on TwitterConnect with Justin on LinkedIn -
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He dropped out of school at 13 to support his family. His father abandoned them. He worked full time for a decade before buying his first newspaper. By the time he died at 84, he had built the greatest publishing empire in American history.
This is the story of S.I. Newhouse Sr., and we have a lot to learn from him.
Source for this episode:
Newspaperman: S.I. Newhouse and the Business of News by Richard H. MeekerLinks:
Ambition websiteAmbition SummitFollow Justin on TwitterConnect with Justin on LinkedIn -
Ambition is a podcast about history's most ambitious people and the lessons their lives can teach you. Each episode goes deep on one person (or two), built around hours of research into a biography of that subject, covering what they built, how they thought, and the struggles they overcame along the way.
We're kicking things off with two stories: S.I. Newhouse, who built one of the most powerful media empires in America, and the Wright Brothers, two bicycle mechanics from Dayton who flew before anyone believed flight was possible.
New episodes drop every 1-2 weeks. Subscribe to the show in your favorite podcasting platform and follow along at ambition.fm.
