Avsnitt
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Have you ever followed a biz owner for years, loved their content, and finally started working with them… only to find that their offline personality is totally disconnected from the way they show up online? Yikes. It can feel like a Twilight Zone moment (and maybe even make you wonder what else they’ve been faking).
In this episode of Marketing Sucks, I sit down with Natalya Sebastian, creator of the super-popular PilatesBodyWorkout platform, to talk about how to keep it REAL (and sustainable) on your socials.
Natalya has built an incredible business that allows her to live a fabulous life overseas. Tune in as we dig into how her authenticity helped her grow her audience, her biggest business mistakes and lessons, and what to do when the haters and trolls start coming out of the woodwork.
Marketing sucks. Let’s learn together. Hit play to discover:
The hidden areas where you may be wasting money in your businessWhy “good” content isn’t dependent on getting a gajillion likes (and how reaching ONE person can make all the difference)Why women need to support other women — and why you should go ahead and pull off that audacious DM slidePlease rate, review, and subscribe!
Guest bio: Natalya Sebastian is a Pilates Transformation coach with over 20 years experience. She is a mom of two, an entrepreneur, and the creator of PilatesBodyWorkout.
Timestamps:
00:12 Intro
01:25 Meet Natalya Sebastian
05:04 Do you even need a website?
08:48 Building a social media following
11:46 Keep it authentic & consistent
13:50 Stop counting likes & followers
17:41 Don’t sweat the Stories
18:31 Dealing with haters
21:34 Women supporting women
30:01 Control what you can
32:57 How we manage
41:36 Maybe it’s not about YOU
44:59 Show up even in the sh*tty
46:29 Your action item
47:30 Quick-fire questions
00:00 Outro
Links mentioned:
Natalya Sebastian
pilatesbodyworkout.com
Instagram: @pilatesbodyworkout
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📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
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Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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How do you turn a total stranger into your latest happy customer? You meet them where they are in the customer journey… and give them exactly what they need in order to keep moving through it.
This episode of Marketing Sucks is all about the five stages of the customer journey — from ‘totally unaware’ to ‘pulling out the credit card’ — and how to let your potential customers know who you are, what you do, why you do it, and why they need you, without leaving them confused, skeptical, lost, or bored.
Tune in for a ton of juicy tips that will help you tailor your content throughout your website and socials, so you can connect with your audience no matter which stage they’re at!
Marketing sucks. Let’s learn together. Hit play to discover:
How to keep people on your page and engaged as they learn about your brandThe most effective ways to leverage testimonials and user-generated content to get people ready to buyHow to create a sense of urgency (without being sleazy or slimy!)Please rate, review, and subscribe!
Timestamps:
00:11 Intro
00:50 The Unaware stage
02:45 The Problem-Aware stage
03:50 The Solution-Aware stage
05:41 The Product-Aware stage
06:52 The Ready-to-Buy stage
08:50 Recap
09:37 Your action item
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📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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Saknas det avsnitt?
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Maybe you’re at the point where you feel good about the Reels that you’re posting… but how much time do you sink into creating them? If you’re spending half a day putting together a one-minute video, you’re not getting your best ROI. Even worse: spending hours making a Reel and then second-guessing yourself out of posting it at all!
Let’s make your next batch of Reels your best batch. In this episode of Marketing Sucks, I walk you through my Ultimate Reels Checklist. Tune in to discover my no-frills guide to optimized, effective, and aligned video creation.
Marketing sucks. Let’s learn together. Hit play to discover:
How we waste our time when it comes to video creation — and why you should stick to a 3-take limitA step-by-step guide to choosing your best topics (and how to approach them)A sneaky, time-saving wardrobe hack for batch Reel recordingPlease rate, review, and subscribe!
Timestamps:
00:11 Intro
01:15 Organizing your time
02:52 Topics, sub-topics & hooks
04:47 Set, lighting & outfits
05:33 Don’t overthink it
07:04 Your action item
Links mentioned:
Ultimate Reels checklist
Marketing Sucks #13: You Can Get Better At Your Hooks
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📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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Dori Adams is a former advertising creative, a brilliant storyteller, and the owner of one of the coolest businesses I’ve come across recently. Her shutterb platform connects business owners and event planners to a community of affordable smartphone camera creators (aka shutterbz) available to capture their events — absolutely genius!
As a former corporate marketer who worked on multi-million-dollar TV spots for giant brands like Labatt, Dori had to switch up her thinking when it came to serving small businesses in the world of digital marketing. In this episode, we dig into the surprises that popped up during the start-up stage, her big business model pivot, and why you may want to hire a shutterb for your next event!
Marketing sucks. Let’s learn together. Hit play to discover:
What Dori took from her corporate ad experience when building her biz (and what she left behind)How she evolves shutterb’s packages to reflect current video content trends The wounds you can collect while in a male-dominated industry — and how to recover once you leavePlease rate, review, and subscribe!
Guest bio: Dori Adams brings a visionary leadership approach that is propelling shutterb into culture. With 15 years experience in advertising, Dori is creating a brand, culture, and community centred around storytelling through content.
Timestamps:
00:11 Intro & meet Dori Adams
03:26 shutterb creators
06:49 Traditional v. digital marketing
09:17 Launching shutterb
11:11 Prioritizing joy, not fear
15:04 Start-up surprises & pivots
19:33 Evolving offers & bottlenecking
23:41 Male-dominated industry recovery
25:09 Say what you want
29:43 What’s missing in content
33:20 Your action item
35:46 Quick-fire questions
Links mentioned:
shutterb.co
Instagram: @shutterb.co
You’re Excited, Not Nervous. You Just Keep Telling Yourself That by Melissa Dahl—
📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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In a world where everyone is completely addicted to scrolling, how do you stand out on the feed and grab their attention? By pulling them in with a killer hook.
A great hook can get eyes on your Reel, get your email opened, or boost the stats on any other type of content you create. The problem? Creating hooks may be one of the hardest parts of marketing! They need to grab attention, but shouldn’t be too click-baity. They need to be short and snappy, but still make people curious. They need to be relevant and entertaining. And if it doesn’t make your audience want to engage in the conversation, it’s just not a good hook.
In this episode of Marketing Sucks, I reveal how you can get better at coming up with fresh hooks that align with your brand and connect with your audience!
Marketing sucks. Let’s learn together. Hit play to discover:
Exactly what a hook does and why you need them in your contentThe benefits of creating your own personal hook style (and how to do it)What makes a GREAT hook — and 3 ways to know when you’ve nailed one!Links mentioned:
50 Hooks Freebie: https://grindsocialmedia.mykajabi.com/50hooksPlease rate, review, and subscribe!
Timestamps:
00:11 Intro
00:46 What is a hook?
01:45 Effective hooks
02:36 Grab attention & spark curiosity
03:59 Connection & reach
04:54 Nailed it!
08:14 Your action item
00:00 Outro
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📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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There’s nothing better than having a customer who gets you, loves what you do, and wants the world to know it. Once you have them, you don’t want to let them go — so, how do you build strong client relationships with real staying power?
My guest for this episode of Marketing Sucks is a total genius at nurturing customer relationships — and she’s built a thriving business dedicated to helping her clients do just that! Fran Murray is the amazing founder and CEO of Fran Murray Co., a boutique gifting agency that champions female and BIPOC product-based businesses.
During this conversation, we talk about why smart businesses go beyond phone calls and thank-you notes, the big lightbulb moments that totally shifted her business model, and how she’s expanding the reach and prestige of small product businesses.
Marketing sucks. Let’s learn together. Hit play to discover:
How the fine art of strategic gifting contributes to long-term biz relationships and referrals How to curate your client’s feelings as they open your gift box (no matter what it contains!)What Fran looks for when sourcing vendors — and why her application process is so strictPlease rate, review, and subscribe!
Guest bio: Fran is a Food Network competitor, author, mom of four, as well as Founder & CEO of Fran Murray Co., a Canadian profit-philanthropic luxury gifting agency that helps high-ticket, service-based businesses nurture key relationships and support small businesses through relationships-based gifting strategies. Her dual mission is to bridge the revenue gap in female and BIPOC product-based small businesses while revolutionizing business practices from transactional to relational, creating lasting impact.
Timestamps:
00:12 Intro
02:31 Meet Fran Murray
04:46 Bread-crumb moments
10:57 Sourcing new vendors
13:09 Strategic gifting with Fran
19:07 Curating feelings & experiences
23:14 Gifting = marketing
27:05 Authentic & memorable gifting
29:07 Less transactional, more relational
32:51 Your action item
36:12 Quick-fire questions
40:22 Outro
Links mentioned:
Fran Murray
franmurray.co
Instagram: @franmurray.co
—
📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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Real talk: showing up online is scary. It just IS. Hitting record on a Reel or going Live can bring up all kinds of insecurities and take your imposter syndrome from 0-100 in no time. But showing up authentically, warts and all, is the best way to build a powerful connection with your audience. If you’re hiding behind stock photos and playing it safe, your dream clients are less likely to find you relatable or want to work with you.
In this short’n’sweet episode of Marketing Sucks, I share five tips that will help you build up your confidence and get more comfortable with being visible, so you can start doing the damn thing and showing up for your audience, both online and offline. Bonus: you may actually start having fun with your marketing (seriously!).
Marketing sucks. Let’s learn together. Hit play to discover:
How to build your best biz support circle and what to look for in these relationshipsWhy you need to stop paying attention to what everyone else is doingHow to set goals that actually make sense for your schedule (and start building connections in just 1 minute per week!)Please rate, review, and subscribe!
Timestamps:
00:11 Intro
01:10 Confidence & taking up space
03:47 Surround yourself with positive relationships
06:04 Set your goals
08:23 Embrace your authentic self
12:06 Limit your content consumption
13:46 Practice, experiment & have fun
17:27 Your action item
18:22 Outro
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📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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If you run a product-based biz, you already know that most of the content out there is aimed at service businesses. Marketing a product requires a different approach and mindset, and it can be a LOT harder to track down real, actionable, needle-moving strategies. Product businesses need love too, and this episode of Marketing Sucks is packed with insights to help you get your goods into retail shops!
As the owner and founder of Alteration Consulting, my brilliant guest Heather Hird helps busy product entrepreneurs carve out their space in the market and get clear on their best path to growth. During this conversation, she shares some of her juiciest tips drawn from 15+ years of sales and biz strategy experience.
Listen now to learn the what, why, when, and how of claiming your space on the retail shelf, from building relationships with buyers to protecting your profit margins!
Marketing sucks. Let’s learn together. Hit play to discover:
How to pitch your product to your top retailers, from big box stores to mom & pop boutiquesWhat you need to know BEFORE setting your wholesale pricing — and the #1 mistake product businesses makeWhen to start planning your seasonal launches and how to manage your inventory all year roundPlease rate, review, and subscribe!
Guest bio: Heather is a business consultant with over 15 years of experience in sales, design, marketing, and business operations. She is the owner of Alteration Consulting where she guides emerging product brands to scale through diversifying sales channels, with a focus on retail and wholesale. With a focus on streamlining operations and relationship management, Heather helps brands create a solid foundation on which to build their revenue.
Timestamps:
00:12 Intro
01:17 Meet Heather Hird
03:21 Pitching your product to retailers
05:34 Follow-up process
10:07 When to plan seasonal launches
14:43 Working with influencers & collaborators
16:26 Setting your wholesale pricing
20:21 Inventory management
26:31 Your action item
27:24 Quick-fire questions & outro
Links mentioned:
Heather Hird
alterationconsulting.com/sales-momentum
Instagram: @alterationconsulting
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📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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Tired of spending hours making Reels that no one seems to watch, let alone comment on? Frustrated by a lack of likes on posts that tick literally every box of your dream clients’ pain points? While Instagram can be an extremely valuable tool in your marketing kit, it can also drive you crazy when the response you get doesn't align with the effort you put in.
This episode of Marketing Sucks is all about Instagram engagement: what it means, why you may be missing out, and how to fix it!
Listen now to learn how to decode your metrics and use those insights to grow online and hit your marketing goals, whether that means selling out your program, filling up your webinar, growing your list, or just building brand awareness.
Marketing sucks. Let’s learn together. Hit play to discover:
6 engagement metrics you should be watching and why these numbers may be lowHow to audit and optimize your Instagram profileHow to get the conversation started in the comments (with a real-life example that just may get me cancelled!)Do you literally want to crawl inside a hole and hide forever when it comes to showing up in front of your audience — and want to build the confidence to just do the damn thing?
OPENING IN APRIL 2024: The Social-lite Haus is where women gather to take their thought leadership and actually put it online. It's not just about marketing training; it's about cultivating unshakeable confidence and fostering accountability with a community cheering you on every step of the way. Apply today: https://grindsocialmedia.mykajabi.com/sociallite_haus
Timestamps:
00:11 Intro
02:04 Bio, links & highlights
05:23 Likes
06:38 Comments
09:31 Shares
10:48 Saves
12:00 Views
14:00 Sales
15:02 Your action item
16:27 Outro
Links mentioned:
Jizzy Jewelry TikTok: @amandaldbooth (warning: NSFW)
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📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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Do you have a book idea floating around in your head… or maybe a full-on manuscript hidden away on your laptop? What’s keeping you from getting it out into the world? If the answer is fear, you’re not alone. The idea of publishing can be legit terrifying, especially if you’re sharing your personal story —but it’s your vulnerability that can create the biggest impact for your biz!
In this episode of Marketing Sucks, I sit down with the amazing Sabrina Greer. Sabrina is not only a bestselling author, she’s also the CEO of fEMPOWER Publications Inc., a full-service book publishing concierge for badass female thought leaders. (Full disclosure: she’s also my publisher!).
During this conversation, we talk about all things publishing. Tune in to learn how Sabrina is disrupting the publishing industry and making it easier for women around the world to tell their stories, her juiciest tips for adding ease to your writing process, and the MAJOR perks that being a published author can bring to your business.
Why your book doesn’t need to be about your biz to get readers excited to work with youWhat “thought leadership” actually means and how to contribute to it in your spaceHow to protect your unique intellectual property and avoid common copyright traps
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe!
Guest bio: Sabrina Greer is a best-selling author, international publisher, motivational speaker, podcast host, and business coach to creative entrepreneurs. She is the CEO and visionary behind fEMPOWER Publications Inc. (formerly known as YGTMedia Company) a publishing house for female thought leaders. As a survivor of the beauty industry and a fashion model in recovery, Sabrina is passionate about positive body image advocacy and empowering women’s self worth.
Timestamps: 00:11 Intro
01:19 Meet Sabrina Greer
03:23 Modelling, self worth & confidence
07:26 Personal stories connect!
10:40 Grow your thought leadership
15:03 Copyright your IP
19:20 3 reasons writing feels hard
23:54 Show the behind-the-scenes
27:49 Your action item
31:02 Quick-fire questions & outro
Links mentioned:
Sabrina Greer
fempower.pub
Instagram: @thesabrinagreer
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📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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You know the drill: you write up an Instagram caption. You add your images and emojis. You double-check to make sure that you included a CTA. You post. You wait. And then… crickets. Tale as old as time.
It’s easy to get frustrated when you feel like you’re screaming into the void. But if you’re not marketing with intention, you just won’t get the results you’re looking for… no matter how many Reels or posts you share every week. One of the most-asked questions that I get from my audience is “How the hell do I build a content strategy?” - and that’s exactly what I cover in this episode of Marketing Sucks!
Tune in to learn how to use Instagram to its full potential, including how, what, and when to post. I talk about how to audit your page, build more intention into your content creation, and take your audience on a journey that includes visuals, storytelling, and an interactive element. You can thank me later!
Marketing sucks. Let’s learn together. Hit play to discover:
Why “consistency” doesn’t mean showing up every day and how to create a schedule that fits your goalsHow to DIY a cohesive visual identity and tone throughout your content - no design experience necessary!What goes into a perfect Instagram caption and how to make sales CTAs fun (I said what I said!)Please rate, review, and subscribe!
Timestamps:
00:11 Intro
01:10 Instagram as a visual narrative
02:21 Auditing your page
03:33 Consistency
04:39 Visuals & tone
08:02 Storytelling & captions
11:41 Calls-to-action
14:50 “What do I post?”
17:36 UGC
19:16 Understanding your performance
21:42 5 steps for putting it all together
23:45 Your action item
25:12 Outro
Links mentioned:
Marketing Sucks #2: Let’s Write Your Brand Story with Philip Ginther
Marketing Sucks #5: Let's Get Vulnerable with Christella Morris
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📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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The back-end of your business is just as important as the parts your clients see. When it’s not running smoothly, you wind up doing WAY more work than you need to - cue feeling exhausted, overwhelmed, and frustrated. If your zone of genius doesn’t include organization, project management, or tech, you definitely want to listen to this episode of Marketing Sucks!
My guest Kallai Plummer is a Virtual COO and business coach who helps to streamline and optimize the back-ends of women-owned businesses, so that her clients can stop doing the tasks they can’t stand and focus on the work that actually brings them joy.
During this conversation, we dig into the nitty-gritty behind-the-scenes of running a business and reveal what YOU can do to better set yourself up for success. From smarter delegation to task management systems to choosing the right platforms, you’ll walk away from this episode with juicy action items that you can implement today!
Marketing sucks. Let’s learn together. Hit play to discover:
How to set up a less overwhelming back-end - with expert app and tool recommendations! The big mistakes biz owners make when it comes to their back-end (and how to avoid them)What sets Virtual COOs apart from VAs and OBMs, and how to know when you’re ready to work with onePlease rate, review, and subscribe!
Guest bio: Kallai Plummer is a Virtual COO, business coach, and podcast host. As the founder of Kal+Co., Kallai has helped women in business not only build the back end of their business with people, processes, and profit but has also walked beside them transitioning them to be confident leaders of their business with a clear vision. She regularly shares wisdom and insight along with other empowering women in business on That Big CEO Energy, a podcast for women ready to unlock the mindset and strategy for big success.
Timestamps:
00:12 Intro
01:05 Meet Kallai Plummer
02:23 When to look for a Virtual COO
05:52 Better delegation
08:32 Task management systems
12:08 Don’t feel guilty
15:20 Choosing your platforms
18:52 Hiring team members
22:31 Fave tech tools
29:19 Your action item
30:38 Quick-fire questions
31:55 Outro
Links mentioned:
Kallai Plummer
thekalandco.com
Instagram: @_kalandco
—
📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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What’s one thing that we love to see other people do… but hate to do ourselves? Post Instagram Stories, of course! There are FAR too many biz owners out there who aren’t using Stories often enough (or ever!), and it all boils down to one thing. We’re scared of putting ourselves out there.
I’ll tell you right now: if you’re not using Stories, you’re missing out on BIG opportunities to build your connection with your audience, get seen by more people, and drive more sales - in fact, some of my most successful launches have happened almost exclusively through my Instagram Stories!
In this episode of Marketing Sucks, I take a deep-dive into Stories: why we need them, why we hate them, and how to get over your fear and just DO the damn thing. Tune in as I reveal how to cut through the noise and get to the heart of what your audience wants - and what can happen when you stop hiding behind your feed, show up with intention, and speak to your community!
Marketing sucks. Let’s learn together. Hit play to discover:
How to cut the fluff and deliver clear, impactful messaging that leads to action What you need to know about your audience before you hit ‘record’3 things you should NOT do with your Stories (and how to show up as your best self!)Please rate, review, and subscribe!
Timestamps:
00:12 Intro
02:32 Clarify your messaging
03:51 Focus on the problem you solve
05:35 How NOT to use Stories
07:39 What you need to know about your audience
10:10 How to get started
12:53 How to show up & chose your topics
16:47 Calls to action
18:04 UGC & boosting engagement
20:24 Your action item
22:28 Outro
Links mentioned:
Marketing Sucks #1: Let's Drive Sales & Boost Brand Awareness with Intention
Marketing Sucks #2: Let’s Write Your Brand Story
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📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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The #1 unavoidable lesson of entrepreneurship: life sometimes hands you a bag of sh*t and you just need to deal with it and keep moving. The trick? Staying vulnerable and authentic as you do. In this episode of Marketing Sucks, I’m joined by incredible brand photographer Christella Morris whose business, Christella Luna Photo Co., is a six-year-long love story with photography, community, and memory-making.
From big life changes to major health issues, Christella has definitely handled her share of sh*t while building her biz… and she’s not afraid to get REAL. We dig into how she dealt with a shocking medical diagnosis while prepping for the busiest season in her business - and why her choice to offer a raw and candid look behind the scenes resonated with her audience.
Tune in to learn how Christella balanced her desire to be authentic with her fear of going public with her diagnosis, the impact her illness and transparency had on her business, and the value of anti-aspirational content. She also reveals how to ditch your boring headshots and take brand photos that stop the scroll!CONTENT NOTE: we talk about cancer between 03:19 and 18:09 - if you’re sensitive to this topic, skip ahead!
Why your candidness must match your personality in order to hit the way you want it to How to take brand photos that are weird, alternative, different, and 100% YOUWhen to say no and how to let go when it comes to your clients and audience
Marketing sucks. Let’s learn together. Hit play to discover: Please rate, review, and subscribe!
Guest bio: With a foundation in lifestyle photography, branding and content creation, Christella Morris captivates through her lens, creating fun, fulfilling experiences of being on camera, and capturing gorgeous portraits. A busy mom of three kids aged 5 to 13, Christella lives in Ajax with her partner Justine, kiddos, dog and cat.Timestamps:
00:11 Intro
01:31 Meet Christella Morris
03:02 Cancer story
07:28 Planning mode & going public
09:31 Showing up authentically
12:57 Impact & anti-aspirational content
18:09 When to say No
20:03 Captivating photos
28:06 Prompting
33:09 Your action item
35:49 Quick-fire questions
36:43 Outro
Links mentioned:
Christella Morris
book.usesession.com/i/CWsrKfsGG
Instagram: @christellalunaphotos, @christellalunalove
—
📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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Selling yourself is HARD. In fact, it’s one of the biggest stumbling blocks for both new and seasoned entrepreneurs - especially women! Even when you know for a fact that your offer is EXACTLY what your audience needs, talking about it can feel super uncomfortable - so why is that? And how can we start showing up and asking for the sale with more confidence?
In this episode of Marketing Sucks, sales queen Britteney Ofodile breaks down her favourite sales strategies and reveals her secret to selling in a way that actually feels GOOD (yep, you read that right!). Tune in as we discuss the impact of a good wardrobe glow-up, the key to building warm and authentic connections, and why you should think about sales and marketing as a dating game!
Marketing sucks. Let’s learn together. Hit play to discover:
The massive mindset shift that will totally change your approach to sellingTwo cringey sales mistakes that’ll probably get you blocked (and what to do instead)When to move from the soft sell to the hard sell, and what that can look likeHow to sell to DIY and high-ticket customers How to sell multiple products to one audience without looking like a hot mess!Please rate, review, and subscribe!
Guest bio: Britteney Ofodile (pronounced oh-fo-dee-lay) helps women level up their businesses, show up as their authentic selves, and align it all to their driven purpose. With 20+ years of experience in corporate America, she has built and led teams, coached and mentored others, and improved their performance proficiency. Now, she takes that same energy, drive, and passion and moves her clients forward.
Timestamps:
00:12 Meet Britteney Ofodile
03:35 Shifting your view of sales
05:08 Selling one thing v. multiple things
06:26 Selling that feels good
08:46 How to talk to your audience
10:14 The dating game
12:30 Moving from soft sales to hard sales
16:51 Setting up for the sales conversation
18:24 Two cringey sales mistakes
22:07 Britteney’s takeaways & your action item
25:25 Quick-fire questions
27:57 Outro
Links mentioned:
Britteney Ofodile
britteneythecoach.com
Instagram: @britteney_coach
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📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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When it comes to brand storytelling, your About page is just the first step. Your story should guide your marketing strategy and the way you show up for your audience - and a killer story can help you build connection, trust, and an engaged community that wants to work with you!
As Senior Creative Director at global children's entertainment company Spin Master, Philip Ginther has helped shape the stories of big-name brands such as Paw Patrol and Rubik’s Cube. In this episode of Marketing Sucks, I sit down with Phil to tackle some of the biggest FAQs around copywriting for brands.
Tune in to learn Phil’s top tips for easy, consistent brand storytelling that connects, including a simple celeb-themed writing exercise that’ll help you master the tone of your brand voice without overthinking it!
Marketing sucks. Let’s learn together. Hit play to discover:
Easy ways to weave your story into your marketing without making it about sellingHow to lean into your brand’s pillars and avoid stepping out of your lane The secret to turning user-generated content into marketing GOLD!The brands that are CRUSHING it right now (and what you can learn from them)Please rate, review, and subscribe!
Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years experience. He’s currently a Senior Creative Director at Spin Master leading global brands such as Rubik’s Cube and Hatchimals, and spends most of his day at play.
Timestamps:
00:12 Meet Phil Ginther
01:32 Phil’s business journey
03:15 Leaving the daily grind
05:22 Joining Spin Master
08:11 Know thyself & thy lane
10:23 Weaving story into marketing
13:29: UGC, Red Bull & Liquid Death
17:10 Brand voice exercise
22:09 Your action item
25:04 Quick-fire questions
26:06 Headphone story & outro
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📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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Do you look to the big influencers and hot trends for your marketing inspo, only to have your efforts fall flat, over and over? If you think that you need to chase trends and copy the most popular accounts in order to make sales, we need to talk.
The truth is that there’s a huge difference between influencers selling someone else’s products and business owners selling their own - and when the purpose behind the marketing is different, using the same tactics won’t deliver the same results.
If you want to build real connections that drive engagement and sales, you need to think about the WHY behind your marketing. In this episode of Marketing Sucks, you’ll get the low-down on what it means to market with intention to your community, what that can look like, and the actions you can take to get started today!
Marketing sucks. Let’s learn together. Hit play to discover:
3 big questions to ask about each area of your marketing How to balance value-driven content and sales content in order to stop the scrollHow to add attention-grabbing personalization to your emails, videos, and captionsHow to fill the gaps in your messaging and build engagementPlease rate, review, and subscribe!
Timestamps:
00:12 Intro
01:50 3 questions to ask
02:37 The Why question
03:10 The What question
03:44 Selling v. offering value
05:21 Using personalization
07:18 Building engagement
09:25 Value-conscious consumers
11:09 Your action item
12:58 Outro
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📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
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Marketing sucks. You know it. I know it. So let’s do something about it together. Marketing Sucks is the podcast for busy business owners who hate marketing - and want to learn EXACTLY what to do to get better at it.
Zero filler. No nonsense. Just the kick in the ass you need to start making the right marketing moves!
I’m Amanda Casinha, social media strategist, branding expert, author, and founder of Grind Social Media + Co. Each week, I talk to ad experts, funnel developers, content creators, and changemakers about their bold strategies, big breakthroughs, useful failures, and unconventional experiences - and I’d love it if you’d join me!
Here’s what you can expect:
Short episodes packed with a-ha moments that’ll change the way you think about marketingReal stories from real people exploring what works, what doesn’t, and WHY Actionable tips that you can start implementing right awaySound good? Hit play to hear a sneak preview of the first three episodes, and walk away with juicy insights about marketing with intention, creating your brand voice, and selling in the DMs.
Please rate, review, and subscribe!
Timestamps:
00:12 Intro
03:34 Episode 1 preview: marketing with intention
04:53 Episode 2 preview: writing your brand story
06:23 Episode 3 preview: selling yourself
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📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
