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It’s 1965 in Bridgeport, Connecticut, and 17-year-old Fred DeLuca needs money to pay for college. A family friend makes him a surprising offer and they become unlikely partners, opening a string of barely profitable restaurants called Pete’s Submarines. Their luck changes when DeLuca refines their cash flow management process and recruits their first franchisee. They give the burgeoning restaurant empire a new name: Subway. Meanwhile, in Denver, an experienced chef perfects artisanal recipes for authentic toasted Italian subs, and comes up with a name so weird it’s unforgettable: Quiznos.
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It’s 1987 in Denver, Colorado, and a 22-year-old stockbroker named Rick Schaden invests a market windfall into a Quiznos franchise. Four years later, he and his wealthy father buy all 18 stores. Their outlandish dream: take on Subway. Meanwhile, a college kid manages to lose 245 pounds eating 2 Subway sandwiches a day. With “Jared the Subway Guy” as their new spokesperson, and the introduction of freshly baked bread, Subway’s profits and store count soar. But by 2000, the Schadens’ savvy business strategy and aggressive franchise marketing catapults Quiznos into third place behind Subway and Blimpie. But manic growth hides troubling signs of dysfunction.
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It’s 2003 in Miami, Florida and a Subway franchisee comes up with a catchy promotion: the 5 Dollar Footlong. But Subway Corporate is preoccupied with a costly new innovation: special ovens to toast their subs. Robbed of their “toasty” advantage, Quiznos counters with a hip ad featuring uncanny creatures called Spongmonkeys, and a campaign claiming their steak subs have more meat than Subway’s. But the aggressive media campaign has dramatic fallout for franchisees who are already struggling to pay high prices for company-owned food and supplies. As more franchisees fall into debt, store owners rebel.
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It’s 2008 and as the Great Recession sinks in, Panera, Jersey Mike’s and Firehouse Subs amp up the competition. Quiznos tries to win back dwindling market share with an avalanche of coupons. But store managers refuse to honor them and sue the parent company for abusive practices. While civil war rages at Quiznos, Subway faces down a serious scandal. But Quiznos can’t take advantage of their competitor’s troubles; they’re in a fatal tailspin. Now both franchises experiment with store remodels, drive thru and online kiosks in a bid to recover from the global pandemic and its devastating disruption of the restaurant industry.
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We’ve spent this season telling the story of how Quiznos and Subway battled to create a sub sandwich that would lure the most customers. Now, we’re putting them to the test – a taste test, that is.
Josh Scherer and Nicole Enayati are Kitcheneers and hosts of Mythical Kitchen, an offshoot of the popular YouTube channel, Good Mythical Morning. They also co-host the podcast “A Hotdog is a Sandwich.” We’re going deep with them on what makes a winning sandwich and how the current competition stacks up. They’ll also bite into sandwiches from both Subway and Quiznos and give us their official reviews.
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It’s 1962 and a new retail trend’s catching fire – big-box discount stores that reinvent shopping with out-of-town locations, huge product ranges, and low, low prices.
And at opposite ends of the country, two hopefuls are jumping on the bandwagon. In Arkansas, five-and-dime owner Sam Walton’s opening his first Wal-Mart. In Minnesota, the upscale Dayton’s department store is readying a discount chain called Target.
But to survive in this new frontier of razor-thin margins, faster rivals and price-sensitive shoppers, they’ll both have to rip up the rulebook.
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It’s 2013 and Target’s troubles are multiplying. The Minneapolis retailer’s big push into Canada is getting the cold shoulder and a gang of cybercriminals are about to bust open its network and stage a billion-dollar heist.
But while Target firefights, Walmart is focusing on a newer, more hi-tech foe: Amazon.
And as the war for shoppers moves from bricks to bytes, Target’s new CEO Brian Cornell needs to get the chain back on track fast, before it gets left behind.
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Is your house team Target or team Walmart? Depending on where you live, or what you’re trying to buy, the answer might be one, or both. Even though these stores sell a lot of the same merchandise, shoppers have very different perceptions — and allegiances.
Here to explore the ‘target’ demographics of your favorite big box stores is Wall Street Journal reporter Sarah Nassauer, who has covered major retailers like Target and Walmart for nearly a decade. We’re strolling down the aisles to find out how each chain is doing today in this e-commerce world, and what the future holds.
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It’s 1987 and Jane Shepherdson, a star buyer for retail chain Topshop, is using her keen ability to predict trends to put the company on the map as the go-to shopping destination for young British women. But when the company is bought by prickly business tycoon Philip Green, all of her hard work is at risk.
Meanwhile, Swedish company H&M opens its first store in the US, and a groundbreaking collaboration with Chanel’s Karl Lagerfeld pushes the limits of what fast fashion can be.
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It’s 1974 and Amancio Ortega, determined to break the cycle of poverty he experienced growing up in Spain, uses his background in retail and manufacturing to found future fast fashion giant Zara.
Meanwhile, Topshop is born as a small section in the basement of a department store, and future CEO Philip Green flounders with a misguided attempt to break into the denim business. And overseas in California, a pair of Korean immigrants chasing their American dream found Forever 21, the most affordable fast fashion brand yet.
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It’s 2010, and a series of deadly tragedies at factories in Bangladesh paint H&M and the fast fashion industry in a negative light. In response, the company doubles down on sustainability, launching a new eco-friendly line.
Meanwhile, Forever 21 goes to court over copyright infringement allegations, and Zara invests in technology to streamline its supply chain. But there’s a new player on the scene, Chinese company Shein, and their online-only business model is about to change the game.
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It’s 2018, and H&M is drowning in billions of dollars worth of unsold inventory. Brick and mortar stores are struggling. But on the internet, Shein is thriving, capitalizing on social media trends to get desirable, ultra-cheap clothing made and into customers’ hands in a matter of days.
And once the head of the pack, Topshop is at risk when Philip Green is very publicly accused of abuse, racism, and sexual harassment. Forever 21 finds itself in a heap of trouble too.
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It’s 2019, and the internet is overflowing with videos of satisfied customers showing off their Shein hauls. But it’s not all smooth sailing when allegations go viral that the company steals from independent designers.
Meanwhile, former Topshop brand director Jane Shepherdson has a new gig in the clothing rental business-- but is renting outfits actually more eco-friendly? Shein makes a play to save Topshop, but the company is bought by another online shopping giant, with a catch. And in the hands of new leadership, Forever 21 tries to start anew in a rapidly changing fashion landscape.
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Fast fashion has a crisis on its hands. The industry is wreaking havoc on the environment, and even the execs are starting to notice. Massive amounts of pollution and textile waste have taken a toll on the planet as these shops continue to send runway styles to mainstream markets in record time. The bargains keep consumers coming back for more, but how long can it last? And what will it take to change the habits of shoppers used to getting the latest trends for cheap?
To unpack fast fashion and its future, we spoke with Rachel Tashjian, Fashion Critic at GQ, who's written extensively about the fashion world and its relationship with the environment. We'll explore the dilemmas facing the space today, and some of the ways the industry and the consumers are working toward building a more sustainable closet.
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It’s 2009 and in a modest suburban home, a monetary revolution is beginning. It’s called bitcoin and it arrives with a whimper. There’s just no compelling reason to swap dollars for this worthless digital token. But then, a wannabe crime lord spots bitcoin’s potential and enacts a plan to filthy rich.
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It’s 2011, and Tyler and Cameron Winklevoss are trying to move on from their legal battle with Mark Zuckerberg over who created Facebook. And their nemesis is about to derail the twins’ dreams again. But then a chance encounter on the dance floor catapults them into crypto.
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It’s 2015 and Coinbase is out to carve up the crypto scene with its new exchange. But it’s about to face strong headwinds in the form of state regulators, banks, and the Winklevoss twins’ new startup Gemini. And as Coinbase’s growth slows, CEO Brian Armstrong faces pressure to abandon crypto.
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It’s the mid-2010s and a new blockchain called Ethereum is shaking up crypto. It’s the creation of nineteen-year-old Vitalik Buterin, and it’s inspiring a flood of new digital coins and a gold rush for crypto. But as millions of investors buy crypto for the first time, Coinbase feels the strain.
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It’s 2017, and after months of sky-high price rises, the crypto bubble is about to burst. But as scammers and investor panic crash the market, the Winklevoss twins’ nemesis Mark Zuckerberg is making moves. He’s planning a push into crypto designed to put Facebook at the center of global finance.
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Cryptocurrency has transformed dramatically since Satoshi Nakamoto introduced Bitcoin to the world more than a decade ago. Today, crypto has become a hot investment and, in recent years, an irreverent staple of Internet culture. But questions about its sustainability and volatility make it difficult to predict just how far these virtual currencies are able to go. And while some countries are embracing crypto with open arms, others are trying to stamp it out.
For more on how crypto works and its influence around the world, we spoke with Gian Volpicelli, a journalist at Wired UK and author of “Cryptocurrency: How Digital Money Could Transform Finance.” He's breaking down everything you need to know about how this virtual currency works and where it's going from here.
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