Avsnitt
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What is Micro-Content? And How to Repurpose it.
Looking to expand your reach and engage with different industries and audiences? Micro-content is a fantastic way to do it! In this video, we'll show you how to repurpose your podcast into TikTok videos, YouTube shorts, meta stories, and Instagram reels.
To get started, consider these three things. First, make sure your micro-content is educational and provides valuable, teachable moments for your audience. Second, provide value by selecting relevant, enjoyable points from your repurposed podcast to capture your audience's attention. And third, make it entertaining and enjoyable by incorporating popular trends, music, creative visuals, and sound effects.
With catchy, bold, colorful, and legible fonts on your headlines and thumbnails, your message should be visible and easy to understand. By repurposing your podcast into micro-content, you can create massive amounts of content that will reach a much wider audience.
Don't miss out on the opportunity to engage with your audience through micro-content. Watch our video now and learn how to repurpose your podcast for TikTok, Instagram reels, and YouTube shorts before it's too late!
Don't forget to subscribe and stay tuned for more tips on how to repurpose your content for maximum impact.
Apply for Broadcast Your Authority, Podcast Content Marketing, Made Simple: https://broadcastyourauthority.com/
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How to Repurpose Your Podcast to Create Engaging Posts
Looking to create engaging social media posts that resonate with your audience? In this video, we'll show you how to repurpose your podcast into graphics for social media.
First, transcribe your podcast episode using tools like Rev or Otter.ai. Next, review the copy and highlight the most thought-provoking, educational, or inspirational areas. Then, using graphic design apps like Canva, you can quickly create compelling graphics, including quotes, tips, and thumbnails that pop, or ask questions to create a unique polling experience for your audience.
With tools like Grammarly, you can ensure your copy is error-free and engaging. After selecting and editing your copy, you're ready to create your graphic. Tie your images, designs, and creative vision into a quote or graphic that fits your brand and encourages sharing.
By sharing your repurposed content on social media, you can increase engagement with your existing audience and reach new viewers. And if you're a sustainable business looking to outsource, our premium agency can provide a complete done-for-you experience from start to finish.
Take action and create compelling graphics that are repurposed from your podcasts. Listen to this podcast to learn more.
Don't forget to leave a review and stay tuned for more tips on how to repurpose your content for maximum impact.
Apply for Broadcast Your Authority at https://broadcastyourauthority.com/
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Saknas det avsnitt?
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How to Repurpose Your Podcast to an Email Campaign
Are you looking for a way to expand your reach and connect with your audience through written communication? In this podcast, Tamara will discuss how to turn your podcast into an email campaign that will engage and inform your subscribers. By following these simple steps, you can create an effective email campaign that will keep your subscribers engaged and informed about your brand or business.
Don't miss out on the opportunity to connect with your audience through the power of the written word. Watch this video and learn how to turn your podcast into an email campaign today.
Apply to Broadcast Your Authority today: https://broadcastyourauthority.com/
#repurposecontent #podcast #emailcampaign
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Maximize the Usefulness of Your Podcast Transcripts | Turn to Blog
Are you using your podcast to its fullest potential? If you have a blog or want to start one, using your podcast transcription to create blog posts can be a powerful way to reach your audience. In this video, we'll go through some options to get you started.
First, transcribe the podcast episode of your choice using tools like Trint, Otteri.ai, or rev.com.
Second, skim through the transcription and pay attention to the most vital points of the episode. Include the juicy bullet points that your listeners will want to consume.
Third, do keyword research based on the topic of your podcast to optimize your website with SEO. Next, write your blog with confidence.
You already have a full script that you can transform into specific points to focus on. And be sure to have a strong call to action. Do you want your reader to consume the podcast in a different format? Leave a review. Join your email campaigns? Book a discovery call? Purchase a product or service?
If you host your podcasts on social channels like YouTube or Vimeo, you can embed the video podcast into your blog. This drives engagement back to the original video and allows your audience to read or watch the video in their desired way of interacting with your content.
Stay tuned for the next episode where we'll share more about repurposing your podcast for email campaigns and newsletters. But before you go, remember to use your podcast to its fullest potential and reach more people in different ways.
Get a second opinion on your social channels and how to maximize them to the fullest for 2023. Sign up for our Broadcast Your Authority Audit here: http://broadcastyourauthority.com/audit
#podcast #repurposecontent #transcription
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INSTAGRAM RECOMMENDATIONS
There are five things right now that you can do to level up your Instagram and be an engagement-worthy account for your ideal customers.
Key points covered in this episode:
✔️ First, don't violate IG's guidelines because that won't get you anywhere. Trust me on that.
✔️ Post original content. Are you fun and witty? Show it. Are you professional and passionate about what you do? Show it. If you have something you want to try, do it. You won't know unless you try it and see how it turns out.
✔️ Post Reels. Images do not work right now, as reels are being promoted repeatedly. Currently, that is all that is being recommended. Double down on the creation of your Reels.
✔️ Are you grasping what to write and say in your videos and photos for Instagram? 🤔 The K.I.S.S. is still the way to go — Keep It Short and Simple! Make your Reels under 90 seconds, so it meets the standards. Catchy, funny, and creative content are the ones that help build rapport with people and achieve new viewership faster.
✔️Use keywords. I'm a big optimization geek, and I've seen keywords work wonders for our clients. Use these searchable words in your username, bio, and posts. Use these tips to grow your business and brand on Instagram right now.
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At Broadcast Your Authority, we provide a seamless, high-quality, and efficient process to help create and post repurposed assets to your Podcast Platform, and YouTube and build omnipresence across all social media networks. We connect you with your professional producer, who helps you through the entire process. Imagine having an entire hub for all things content marketing, copy, assets, and more for your Podcast. All for the cost of an experienced employee.
We help you build visibility, credibility, authority, and omnipresence across social media with branded graphics, Reels, TikTok, YouTube shorts, articles, and more to maximize your Podcast everywhere! All you do is press record, and we do the rest.
Book your discovery call today at www.broadcastyourauthority.com
#instagramrecommendations #instagramtips #instagram #podcast
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Why Avoid Engagement Groups
While we all want greater attention on our social media platforms, joining "pods" for mutual engagement with other members' posts can be very tempting. This system can do you and your business good — until it DOESN'T. ✖️✖️✖️
Key points covered in this episode:
✔️Avoid creating and joining engagement groups. Social media marketers need engagement and can surely use the help of others. Hence the advent of engagement groups. I've seen many colleagues do this on Facebook, Instagram, and LinkedIn, supporting each other, commenting on 20-30x posts, and even more.
You may think this is a great idea, but if it's just your friends, colleagues, or supporters commenting, this can actually hurt you over time.
✔️ Get your ideal people and potential customers to see your posts. Platforms have gotten more intelligent regarding inauthentic engagement among users. First, you'll see a spike in the group of people helping support your post and think it's working. Over time, getting engagement from these business owners conditions the algorithm to serve your content to them rather than your ideal audience.
Accounts that use these systemic engagement methods, repeatedly commenting and liking similar posts, can get disabled or shut down. Spammy practices aren't the way to go.
Do you want to risk this for your business?
So remember, be original, creative, and consistent; this will help over time versus "faking it until you make it."
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At Broadcast Your Authority, we provide a seamless, high-quality, and efficient process to help create and post repurposed assets to your Podcast Platform, and YouTube, and build omnipresence across all social media networks.
We connect you with your professional producer, who helps you through the entire process. Imagine having an entire hub for all things content marketing, copy, assets, and more for your Podcast. All for the cost of an experienced employee.
We help you build visibility, credibility, authority, and omnipresence across social media with branded graphics, Reels, TikTok, YouTube shorts, articles, and more to maximize your Podcast everywhere!
All you do is press record, and we do the rest.
Book your discovery call today at www.broadcastyourauthority.com
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They say photos are dead, and Reels are the only thing that gets seen. Putting more content out as short, entertaining videos on Instagram has become more competitive. Seeing a few views after posting, it can get tempting to delete it— but I tell you, DON'T!
Key points covered in this episode:
✔️Don't ever delete your REEL! Don't ever delete your Reel unless the text is unreadable or your audio is unlistenable. This is a piece of essential and sound advice for anyone trying to build an IG following. You don't want to start deleting stats or engagement reach just because a video is underperforming. Show Instagram that you're consistent with your posts and fight the urge to send them to the trash.
✔️ Even one viewer is one accomplishment you've helped somebody in the world. Your content is meant to help others. Even if you've only had one viewer to start, that is already an accomplishment of the work that you've set out to do. Don't get down on yourself when you don't see results right away. Start to build results with that one person, and you're definitely going to get more over time.
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At Broadcast Your Authority, we provide a seamless, high-quality, and efficient process to help create and post repurposed assets to your Podcast Platform, and YouTube, and build omnipresence across all social media networks.
We connect you with your professional producer, who helps you through the entire process. Imagine having an entire hub for all things content marketing, copy, assets, and more for your Podcast. All for the cost of an experienced employee.
We help you build visibility, credibility, authority, and omnipresence across social media with branded graphics, Reels, TikTok, YouTube shorts, articles, and more to maximize your Podcast everywhere!
All you do is press record, and we do the rest.
Book your discovery call today at www.broadcastyourauthority.com
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Women in NFTs with Lee Richter
Only 6% of women in America own cryptocurrency, which speaks volumes about how many of us are still controlled by fear and lack of information in getting started in such a unique and fantastic space with blockchain technology.
Business visionary and dynamic innovator Lee Richter has made her life's mission to come in and help provide the step-by-step to help women achieve financial independence.
Tune in to learn more: Women in NFTs with Lee Richter. ▶️
Key points covered in this episode:
✔️How are you dipping your toe in the NFT waters? Are you buying and selling? Are you creating and consuming? Are you collecting? Wherever you are and would want to be in this journey into NFTs, there are different ways to participate and discover your own opportunities for a breakthrough.
✔️When you surround yourself with action takers, it multiplies. To succeed in the crypto and NFT world, overcome fear, stay curious, and have fun on the journey. It also pays to be in proximity to the right people. When you find the ones you connect with, they also inspire you to take action and help support you.
✔️With crypto and NFTs, there's so much opportunity happening, and you can't be afraid to lose. Any experienced buyer, seller, or trader can tell you that they too started small and gradually worked their way to earning more by studying strategies around the space.
✔️NFTs bring you closer to the artist. In choosing the best NFTs, one way is to look for those QR codes. Use your phone and learn more about the artists and the launch. Get inquisitive, open it up, and get to know who is behind that project.
✔️The best way to make your NFT experience profitable and enjoyable. Women will find valuable connections here and meet other moms and careerwomen who will hold your hand as you make your mark in this space. Start now and discover many inspiring females that show us that we have what it takes to make it big in the crypto and NFT world.
Want to Market Your Podcast effectively with a complete done-for-you premium hub working for you 24/7? All you do is press record, and we do the rest.
Let us help you get structured, optimized & omnipresent.
https://broadcastyourauthority.com/
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In 2022, interactive content will be the biggest thing. Our audience craves human connection now more than ever. We must take this at the forefront in strategizing how we bring our brands closer to those we need to serve by maximizing the trends and creating an interactive experience via social media.
Key points covered in this episode:
✔️ Engage with POLLS. People like to click on the YES and NO options. What's unique about it now is you can create those polls and put different words in there that get them thinking or reacting to a particular question. Whether it's with your LinkedIn, Facebook or Instagram, get your polls in there so that you get people's attention instead of having them just skip through your Stories.
✔️ Engage with clickable CTAs. You don't just need a smart call to action to let your audience learn more about your content. Instead, use an actual link to guide them back to that YouTube video or podcast from your social media platforms. So what's unique about the clickable links now in those platforms is that you can edit the captions on the link itself. Change the verbiage there, so they know exactly why they need to go where you're sending them.
✔️ Engage with Q&As. Q&A has been around for years, and they're not going anywhere because people always have questions and love getting answers. As the expert and authority in your niche, why not do it more often? Do away with the traditional styles of reaching out because interactive content requiring input from people keeps them excited, curious and even intrigued.
✔️ Engage with QUIZZES. This is a great way to gain interactive activity and grasp data-driven ideas and content directly from people. You can send quizzes out in email campaigns or link these in your Stories and actual posts where they can click the link to fill out the survey or quiz—if you couple this with giveaways and incentives, you will see a higher percentage of engagement and interaction.
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Want to Launch Your Podcast in 30 Days or Less?
Don't know where to start?
Let us help you get structured & started!
https://broadcastyourauthority.com/
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Besting Podcast Hosting Platforms If you think you're already missing out on starting your own podcast, the good news is the industry is just getting started! Don't let 2022 pass you by without launching your show, building your audience and effectively monetizing your unique skill sets.
Do what the pros do and maximize the benefit of using your blog's features with a reliable podcast hosting plugin to grow your reach. In this episode of Video Marketing for Business, let's talk about the Best Podcast Hosting Platforms and how you can get started.
▶️ Key points covered in this episode:
✔️ Libsyn is running with the competition in the space and up levelling the game. I highly recommend Libsyn as the best podcasting hosting platform for those specifically looking to host their own RSS feeds. We've been using Libsyn for most of our clients — they are experts in their fields who are starting their shows from scratch. We host multiple podcasts for them every month, and it's been a great resource and tool for us.
✔️ There are exciting developments with the new Libsyn 5 that will benefit wherever you are in your podcasting journey! From publishing, tracking your stats and customizing colors for your podcast player are just a few of the new features of the Libsyn interface. ✔️ Branding is key, so you want to stay on-brand with your podcast too. The new Libsyn features more customization for you and your podcasts. You can configure a better-looking podcast player with smart color matching, helping you stay on-brand.
✔️ Podcast host Megaphone allows you to log in and host multiple accounts in one spot and keep those consistent stats as well. One of our clients we work with hosts multiple series and podcasts, and we create podcast series for him every quarter. He does 12 video series and has launched over 40 plus podcasts. He uses Megaphone as the best choice.
✔️ Blubrry hosting with PowerPress is the publishing plug-in you go in with WordPress. That might not necessarily be the approach you go with if you don't want to push it out as a blog, but if that interests you, you can look into Blubrry.
✔️ Podbean is another user-friendly platform that you can also utilize to create your personal RSS feed. It's a good option that's very similar to Libsyn, but now that they just launched Libsyn 5, you have all of those other additional cool things to work with.
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Want to Launch Your Podcast in 30 Days or Less? Don't know where to start? Let us help you get structured & started!
https://broadcastyourauthority.com/
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When was the last time you listened to a podcast or watched a YouTube video? What parts of that particular show inspired or moved you? Or did you find yourself skipping through the whole thing because it was tedious or too long?
When it comes to creating your own, learn how to start and improve your audience retention and watch time and ensure that you put out content that is valuable as it is entertaining.
Key points covered in this episode:
✔️ You have a great guest coming in to talk about a relevant topic, and you've already informed them that the episode will be a maximum of 30 minutes. The conversation gets deep, and suddenly, it's already an hour! Shows are supposed to be fun, inspiring, and valuable, but creators often forget to watch that length of time.
✔️ How long should your videos be in 2022? There are certainly a lot of factors for you to discover the right answer for yourself and your channel that will depend on your content and your audience. Maybe you are into creating educational podcasts or quick tips placed on YouTube that can be repurposed into an audio podcast — a show that is five to 10 minutes long would be a great length.
✔️As creators and hosts, it is our job to get interviews and stories with many golden nuggets within the show. But really, it can't be inspiring and effective if you don't strategize how to deliver the topics, create a structure and watch the length of time.
✔️Consider the length of your conversational and interview podcasts. I always recommend 20 to 30 minutes max on the interview to our clients. Have a structure and have the host talk to the guest about three things within that topic. In that way, you keep it focused and direct to the point.
✔️ If you are repurposing a podcast onto YouTube, I do not suggest going over 30 minutes, especially for those conversational and interview podcasts. Unless you have a huge following, more people are prone to watch that and binge listen to your podcast even at a longer length.
Want to Launch Your Podcast in 30 Days or Less? Don't know where to start?
Let us help you get structured & started!
https://broadcastyourauthority.com/
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Have you considered starting a podcast, but maybe you doubt yourself, your wheels are spinning, and you're not sure where to start? One of the biggest things I discovered in working with entrepreneurs and building a media agency is that the most outstanding people often hinder themselves from delivering their message to the world.
You know you have the authority and expertise in your field. And when you're super passionate about something, why not share it because there are more opportunities to be found?
Key points covered in this episode:
✔️ People hold back from getting themselves out there because "it's too technical." Do you believe you still can't launch your show because you're not tech-savvy enough? Let me tell you right away: that's OK. There are different programs and apps to help you, and we can walk you through that, too, because once you get that camera or podcasting confidence, you can really step into it. And once you record that first video, it's so much easier.
✔️People feel they need extra equipment, software or tools. Should I use Zoom? Should I use Riverside? Do I use a Logitech webcam? Do I use a Canon vlogging camera? Do I use a DSLR? Do I need a professional mic? There's so much vast information across the internet that tells you to have MORE than what you actually need and prevents you from getting started. People like myself are there to help people like you figure out those tools to get that set up, so you feel comfortable before you push the record button.
✔️ People fear not knowing how to distribute their podcasts. So many hosting providers can do that for you. The cool thing about the platform we use is the opportunity to utilize multiple podcasts back in the back end without logging into multiple accounts. Having a team or outsourcing it to the experts to help you relieve so much stress in the long run.
✔️ People don't know what to talk about. You might already have a great name idea and want to cater to an audience, but now what? What are your content ideas? Specifying down on your niche and what you're truly passionate about and focusing on content that's being more searched than the content that's being less searched will guide you to go out there confidently.
✔️ People feeling the imposter syndrome. If you feel not good enough, don't speak well enough or look good enough on camera -- we all go through it. You will overcome, and when you release that first episode and get support behind it, whether it's one or one million downloads, you know you're truly reaching somebody. And that's where you have to start. You have to start with inspiring people, stepping out of your comfort zone, and getting a little out of that imposter syndrome.
Remember, the more you share from the heart and impart your passion, purpose, and expertise, the more people will flock to you and your channel.
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Loved this episode? Let's have your audience binging on your content like it's Netflix on a Saturday night! Check out https://broadcastyourauthority.com/
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How Do You Make Money With NFTs?
Are you a course creator, content creator, entrepreneur, or business leader? It's the best time to rethink how you can start making money with NFTs! Think about that digital asset that you can have, create an offer to your community and provide value to something interesting.
Key points covered in this episode:
✔️ 1# Think about bundling an NFT with an existing offer. If you have a course, training and events online or in-person -- you can add value with NFTs for your audience. You can give back, get people excited about what they can collect to use to turn in to come to something else, like an event, like a digital token, a digital live event ticket.
✔️ 2# Think of different ways to repurpose your content. Start with a post, an image or a video you created, and make that into an NFT. You can sell it even if its a content from 2015 because you wouldn't know if somebody may be a fan and could see value in owning that digital asset. If it's a video, a JPEG, a media clip, GIF or whatever that looks like, you can turn around and convert that into an NFT.
✔️ 3# Think of how to create value for your audience. Take a cue from what serial entrepreneur Gary Vaynerchuk (aka GaryVee) has accomplished with his first NFT collection called VeeFriends. See how that took off, where those NFTs are going, and where the price points are currently sitting. Reward your community; that's what Gary is doing with his current book launch.
Be sure to subscribe and leave me a review on Apple Podcasts.
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Influencersoft makes monetization simple. Turn your website visitors into customers and unlock sustainable, recurring revenue.
In this Video Marketing For Business Podcast, Tamara is joined by Jesse Doubek, CEO of InfluencerSoft.
As Co-Founder and CEO of Doubek Digital Media, his agency has worked with some of the greatest online entrepreneurs in the world (including NYT Bestselling Authors like Brendon Burchard, Chalene Johnson, and Sonia Choquette) and driven a documented $10M+ in sales. What's unique about Influencersoft is it's a one-stop shop for multiple features including Sales Funnel Building Marketing Automation Learning Management System E-commerce Visually map out your entire business in one place then build it, analyze it, and scale it.
Learn about the inside of Influencersoft and how it can work for your business with Jesse's FREE 6 weeks Influencer Challenge.
Register for the FREE below.
https://influencersoft.com/challenge?utm_medium=affiliate&utm_source=broadcastyourauthority
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NFTs for content creators The future is getting here fast, and as creative entrepreneurs, we constantly have to think uniquely, innovatively, and consciously step outside that box. There is no better time than now to start getting your foot inside the door and experience the newer way of doing business with buying and selling non-fungible tokens using cryptocurrency and blockchain technology.
Let's talk NFTs for Content Creators!
Key points covered in this video:
✔️ There's no saying that getting started with #NFTs will make you a success overnight -- but as an artist, designer, photographer, filmmaker, or a creator in general, it pays to look into the opportunity that's making all the buzz in the metaverse!
✔️ In September, we witnessed how Rebecca Minkoff, in partnership with Yahoo, broke new ground in the New York Fashion Week and became the first female American designer to create NFTs for her collection.
✔️ If you're a photographer or know you can take good pictures, why not collaborate with a product line or others influencers? Think differently and strategize how you can create an entire collection of NFTs.
✔️ Take, for example, the graphic designer Mike Winkelmann -- better known as Beeple -- who sold an NFT for a record-breaking $69.3 million. He inspires more artists to take their pieces from the traditional sense to make it to the digital space.
✔️ Get to know the features of OpenSea and how this user-friendly platform will help you create and sell your NFT collection.
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Are you still not utilizing Facebook Live yet for your business? How about repurposing videos into bite-sized appealing content? Or maximizing FB Groups to sell successfully? We got you covered as we talk all about Facebook Marketing Strategy with expert Sherri-Lee Woycik.
Key points covered in this episode:
✔️ Facebook is the big daddy of social media platforms. It's a tremendous opportunity to promote your business virtually free and not have to pay for anything if you don't want to. The key is to get visible on that platform that marks 3.5 billion active users.
✔️ Facebook Live helps with visibility the most, especially with an infamous algorithm. Facebook loves video, and the Live feature is number 1. Sherri-Lee teaches a whole strategy around getting traction for your video and getting a lot of engagement, likes, comments and shares.
✔️ As long as you've got the strategy, you can execute FB Ads with ten dollars a day. "I say to people now; I prefer a minimum of about a thousand dollars a month. It just gives you enough wiggle room to do enough testing. Things are changing every day, but especially this year, Facebook ads have been changing a ton."
✔️ Your Facebook Page is at the top of your funnel. "That's the place Facebook created for you where you can reach an unlimited number of people on Facebook. From your Page through your FB Live, you can use those to segment people, get some onto your email list, get some people on to discovery calls, and grow your FB Group."
✔️ FB GROUPS is a great place to build your rapport with people, position yourself as the expert & share nuggets of your expertise. "Facebook's just been releasing some cool tools that help you invite people directly from your page into your group so that your groups can grow quicker with really targeted people".
Sherri-Lee Woycik is a Facebook Marketing Expert, Speaker, Strategist, Trainer and Homeschooling Mum. She teaches and provides social media services to business owners who want to use Facebook to reach a steady stream of dream customers and clients.
Join us for her virtual workshop coming Sept 23-24th, don't miss out on the opportunity.
Sign up: https://socialmediaminder.thinkific.com/courses/soldoutprogramsworkshop?ref=e30cdb
50% off with code: tamara
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Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night!
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We all want to create incredible videos that educate, entertain, and inspire. However, we do not want to waste effort and energy if our content isn't getting SEEN by the people we are supposed to serve and whose problems we can provide a solution for. In this episode, learn these valuable tips on how to get more YouTube views and subscribers effectively.
Key points covered in this episode:
✔️ Get clear: What is your purpose? What is the problem you solve? Who are you creating content for, and why? Once you have clarity, it's a lot easier to go into the next steps.
✔️ Research is key to identifying what people are searching for to get more eyeballs on your content, but it is more important to figure out: What topics and themes make you happy and excited about sharing with others too?
✔️ Address your audience by knowing precisely what they are talking about! Look at the keywords people are searching in your niche and target that by coming up with a fresh video.
✔️ Be able to define the right keywords that people are searching for. One of the tools that my team uses in our system is Keywords Everywhere. It's cool because it's sharing with us with the monthly search bases on Google and YouTube. And so those phrases start to populate down when you put that in the YouTube search bar. We also see what people are paying the cost per click for ads related to these topics. Do your homework and test that out.
✔️ If you become the master of your niche and understand YouTube SEO, it will be easier for your videos to be found. Your biggest opportunity is when you get that smaller pool of people searching for your content and will help you rank ahead of the competition.
✔️ If you don't want to do it yourself, it's time to delegate! We use tools like VidIQ and TubeBuddy, which our team uses for a complete done for you service to help you grow your YouTube channel.
Learn more about our done-for-you content marketing system today at https://broadcastyourauthority.com/
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Do you find yourself scrolling through your social channels, and video is all over?
Well, there is a reason for it, the platforms favor video at this point.
Vamp up your visibility and more engagement by exploring the use of short videos on Instagram.
Don't miss the opportunity to attract a new audience for yourself and your business!
Here are the key ideas I cover in this week's Video Marketing For Business Podcast:
✔️ With Instagram, their addition of stories, Reels, and IGTV, I share with you how the company is leaning more towards video.
✔️ If you haven't yet, it's time to maximize Instagram Reels to create quick, under 30-seconds videos for engaging content that your audience would love to see. Multi-clip videos that are authentic and interesting will keep your followers hooked onto your page for more.
✔️Try the 4:5 aspect ratio because it's going to show up longer in the feed.
✔️ How often do you post IG Reels? Posting one at least a week is advisable, but it's now suggested to post at least three reels per week to up the game!
✔️ Utilize IGTV; those can be anywhere from one minute to up to an entire hour of content for that long-form content you want to be repurposed on IG.
Enjoyed this episode? Be sure to subscribe and please leave us a review on Itunes.
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How do you stand out in the sea of influencers and content creators and get the publicity you need? In this episode, I speak with the go-to expert for PR and media, Christina Daves. She unloads tried and tested tips to get people to pay attention to you and your business.
Here are the key ideas we covered in this episode:
✔️ Christina has put together the three C's to remember to ensure you stand out online: Content, Connection, and Credibility.
✔️ When planning for content, identify what people are ACTUALLY searching for online versus what you BELIEVE people are searching for online.
✔️ Your audience and potential clients will follow you if you allow your expertise and personality to come through in your content — being authentically you will make you shine ten times more!
✔️ If you feel stuck, Christina suggests thinking about who you speak to and the questions people ask you — that's your content right there. Write that article or turn on that camera, and talk about what you're good at.
✔️ Media begets the media. When you start getting mileage, especially with television, do your homework. Spend an hour watching the show, get a feel for it. It pays to be prepared as you build your credibility.
✔️ You don't want to go after Gary Vaynerchuk or Simon Sinek. You're never going to get to them, but if you find micro-influencers and have X amount more followers than you do, create content by tagging them. If they're in alignment with what you do, they might share your content too. Provide value, value, and value. That's how you grow your influence.
Connect with Christina Daves
Christina is a speaker, on-air expert, publicity strategist, best-selling author, and inventor. She helps struggling entrepreneurs and small business owners gain exposure but does not have the budget to carry out a full-fledged publicity campaign.
Website: https://christinadaves.com/
Instagram: @christinadavesofficial
Twitter: @PRforAnyone
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Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! -
In this week's new episode of the Video Marketing for Business podcast, Tamara Thompson shares the screen and discusses interesting strategies with Caleb Roberts, a marketing specialist helping countless entrepreneurs go viral and improve their earning potential with TikTok!
Here are the key ideas we covered in this episode:
✔️ Learn the story of how Caleb posted his first video and got one hundred thousand views! From Facebook, he transitioned to creating viral content on TikTok and helping influencers and entrepreneurs with their ads platform.
✔️Why TikTok is a shopping platform by design with a higher engagement rate inside that's really what the platform's future is.
✔️ Understand how e-commerce companies leverage the platform, and Caleb's ad agency helps people move their budget and create another stream of revenue on TikTok.
✔️ Learn how a company can see good results by posting organically, finding an audience, and building raving fans that buy your products.
✔️ Why TikTok is very much a review platform where people recommend products and why they are 20 times likely to buy. The best way is NOT to show off the product explicitly but to show the benefits.
✔️ Lean into the trends that Caleb sees happening to go viral for repurposing content from YouTube and podcasts.
✔️ Being consistent in putting out your content allows you to optimize and figure out what the people are searching for versus what you think people are searching for.
Connect with Caleb Roberts
Owner of the world's First TikTok ONLY Ad Agency.
Website: calebmroberts.com
Facebook Page: https://www.facebook.com/calebmrobertss
Facebook Group: Profitable TikTok Ads
Tiktok: @caleb.m.roberts
Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! - Visa fler
