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🚀 Why Most Home Services Marketing Strategies Fail | To The Point Home Services Podcast 🎙️
In this micro episode, we're diving into one of the biggest challenges in home services marketing—why so many strategies fail and what you can do to fix them! 🔥
Chris shares insights from years of experience in home services digital marketing, breaking down key metrics, tracking issues, and agency communication failures that could be holding your business back. Whether you're working with a marketing agency or handling things in-house, this episode will help you take control of your marketing accountability.
Key Takeaways:
✅ Why tracking the right metrics is crucial for success 📊
✅ How to determine if it's an agency problem or a you problem 🤔
✅ Understanding cost per lead, booking rate, and conversion rate for real results 💰
✅ The importance of clear communication with your agency & internal team 🗣️
✅ Common mistakes business owners make when analyzing marketing data 🔄
This episode is packed with actionable insights that could transform how you approach marketing for your home services business. Don't leave your success to chance—start making data-driven decisions today!
🎧 Listen now and level up your marketing game!
🔥 Join the Conversation!
💬 Drop a comment below—what’s the biggest challenge you face in home services marketing?
📢 Share this episode with a fellow business owner who needs to hear this!
🔔 Don’t forget to LIKE, SUBSCRIBE, and hit the notification bell so you never miss an episode!
📌 Timestamps:
00:00 - Introduction & the inspiration behind this episode
02:15 - The biggest question from RYNOx: Why marketing strategies fail
05:30 - Is your marketing agency failing you—or is it a "you" problem?
08:45 - The key metrics you must track (cost per lead, booking rate, and more)
12:10 - The importance of knowing where your leads are actually coming from
16:30 - How agencies can manipulate data & why tracking accuracy matters
21:00 - The shocking truth about lead attribution & internal team accountability
25:45 - Common mistakes business owners make when analyzing their marketing data
30:20 - Why great communication with your agency is non-negotiable
35:10 - The role of transparency & how to build trust with your marketing partner
40:05 - How to scale your home services business with the right marketing strategy
44:30 - Final thoughts & a challenge for listeners
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🚀 Building a Winning Culture to Scale Your Business | To The Point Home Services Podcast 🚀
In this episode of To The Point Home Services, Chad and Wyatt dive deep into one of the most critical aspects of business success—company culture. Whether you're running a small team or managing multiple locations, your business culture will define how far you go.
🔹 Key Takeaways from This Episode:
✅ Why culture is the foundation of a successful business – More than parties or perks, culture is about consistency and leadership.
✅ How to hire and retain top talent – Creating career paths and opportunities keeps employees engaged.
✅ Empowering managers to lead their teams – The best leaders serve their people and prioritize their success.
✅ Scaling culture across multiple locations – Letting managers shape department culture while maintaining core company values.
✅ The impact of leadership accountability – Leaders set the tone; if you don’t shape the culture, it will shape itself.
✅ Optimizing operations for business growth – Booking more calls, improving efficiency, and reducing lost opportunities.
🎙 Listen to More Episodes:
🔊 Spotify: https://open.spotify.com/show/7pouzyPqSNmmmdcKGZBrbs?si=b52de8e8514e4851
🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/to-the-point-home-services-podcast/id1496811695
🔥 Join the Conversation!
💬 What’s one thing you do to build a strong culture in your business? Drop your thoughts in the comments below!
👍 If you found value in this episode, hit that LIKE button!
📩 Share this video with a fellow business owner who needs to hear this.
🔔 Don’t forget to SUBSCRIBE and turn on notifications so you never miss an episode!
#BusinessGrowth #CompanyCulture #Leadership #ToThePointPodcast #HomeServices #Entrepreneurship #ScalingBusiness #LeadershipDevelopment
Any Hour Services: https://anyhourservices.com/
Facebook: https://www.facebook.com/AnyHourServices
Instagram: https://www.instagram.com/anyhourservices/
LinkedIn: https://www.linkedin.com/company/any-hour-services/posts/
YouTube: https://www.youtube.com/@Anyhourservices/featured
Chad’s LinkedIn: https://www.linkedin.com/in/chad-m-peterman/
Chad’s Facebook: https://www.facebook.com/chadmpeterman
Chad’s Website: https://petermanhvac.com/
Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano
Follow To The Point Podcast here:
Website: https://rynoss.com/to-the-point-home-services-podcast/
Instagram: https://www.instagram.com/to_the_point_podcast/
Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast/
📌 Timecodes:
00:00 - Introduction & how the interview came together
00:31 - Chad & Wyatt's journey in the industry
01:11 - Building a strong company culture and leadership pipeline
03:38 - The importance of consistency in culture
05:06 - Scaling challenges and maintaining company values
10:33 - The biggest growth levers in home services today
14:26 - The impact of booking rates and conversion strategies
19:19 - Documenting the customer journey for business success
24:14 - Passion for the business: What drives Chad & Wyatt
27:48 - Defining success in leadership and business
31:29 - Managing multiple locations and maintaining consistency
35:32 - The traits of a standout manager
40:10 - Final thoughts and Q&A
Special thank to our sponsors Rilla and Chiirp
https://www.rilla.com/
https://chiirp.com/
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Saknas det avsnitt?
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In this episode of To The Point Home Services, host Chris Yano and co-host Chad Peterman talk with Weldon Long, head of the Weldon Long Organization, a best-selling author, sales expert, and entrepreneur. Weldon shares his journey from spending 13 years in prison to building and selling multi-million-dollar businesses in the home services industry.
He explains how mindset, personal responsibility, and consistency are the foundation of success. Weldon also breaks down his sales strategies, including how to handle common objections and why eliminating customer risk with his One-Year Buyback Guarantee has been a game-changer. If you're looking for ways to improve your sales approach and grow your business, this episode is for you.
Key Takeaways:
From Prison to Prosperity – Weldon shares his powerful comeback story, how he changed his mindset in prison, and the pivotal moment that made him turn his life around.
The Power of Mindset in Sales – Why personal responsibility and resilience are critical to success, and how overcoming adversity helps you thrive in business.
The Four Core Pillars of Sales Success: Build Relationships, Investigate the Customer’s Problem, Solve the Problem, Ask for the Order - Don't forget to close.
Overcoming Common Objections – How to handle “I want to think about it,” “It’s too expensive,” and “I need three bids” before they become a problem.
Creating Irresistible Offers – Weldon explains the logic behind his One-Year Buyback Guarantee and how removing risk increases conversions.
The Role of Consistency – Sales and business success come from executing proven processes every single day- not luck.
Scaling and Selling a Business – Insights into growing a contracting company to $40 million-plus in revenue and successfully exiting.
Noteworthy Quotes:
“Consistent sales results come from a consistent sales process.” – Weldon Long
“If you don’t overcome objections before they happen, you’ll sound defensive at the close.” – Weldon Long
“Success isn’t about doing extraordinary things; it’s about doing ordinary things extraordinarily well.” – Weldon Long
“If they don’t buy from you, it’s because they didn’t trust you.” – Weldon Long
"You don’t have to do everything, but you have to do something." – Chad Peterman
Follow Our Guest Weldon Long on:
LinkedIn: https://www.linkedin.com/in/weldonlong/
Instagram: https://www.instagram.com/weldonlong/
Website: https://weldonlong.com/
Facebook: https://www.facebook.com/WeldonLong/
Follow Our Hosts on:
Chad’s LinkedIn: https://www.linkedin.com/in/chad-m-peterman/
Chad’s Facebook: https://www.facebook.com/chadmpeterman
Chad’s Website: https://petermanhvac.com/
Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano
Follow To The Point Podcast here:
Website: https://rynoss.com/to-the-point-home-services-podcast/
Instagram: https://www.instagram.com/to_the_point_podcast/
Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast/
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In this episode of To The Point Home Services, a Rhino Experience Podcast, Chris Yano sits down with Michael Franzese, a former mobster turned entrepreneur, to discuss his fascinating life and experiences. Michael shares his incredible journey from the streets of New York as a member of the Colombo crime family to becoming a successful businessman after leaving that life behind. He talks about how his involvement in the mob, particularly his role in the gas tax scheme, brought in millions of dollars and led to his eventual time in prison. Despite his criminal past, Michael reformed and now uses his story to educate others, working with schools, prisons, and churches to share his redemption journey.
Michael opens up about his time in the mob, the infamous figures he worked with, and his perspective on leadership, business, and how things have changed over the years. He also discusses the importance of personal growth and transformation, explaining how he shifted from a life of crime to becoming a successful entrepreneur. This episode offers a unique look into the world of organized crime, the business side of the mob, and Michael’s second chance at life.
Key Takeaways:Life in the Mob – Michael shares his experiences as part of the Colombo crime family, his role in creating the gas tax scheme, and his rise in the mafia ranks.The Transition from Crime to Redemption – Michael talks about how he left the criminal world behind and found redemption, including the key moments that helped change his life.Leadership in the Mob – Michael reflects on how he led people in high-stress, dangerous environments and how those leadership lessons translated into his business ventures.Business in the Mafia vs. Legitimate Business – He draws parallels between running a business in the mob and managing a legitimate company today.The Impact of Reformation – After spending time in solitary confinement, Michael found faith and used his past experiences to help others turn their lives around.The Future of Mob Stories – Michael reflects on how mob culture and stories still capture the public’s imagination, while offering his personal insights into the media's portrayal of mob life.Noteworthy Quotes:"I wasn't looking to be a gangster, but I had to help my father. That's how I got involved." – Michael Franzese"Business is business, whether you do it legally or illegally. There are certain principles that make you successful." – Michael Franzese"The biggest lesson I’ve learned is that you can always change, no matter where you come from." – Michael Franzese"You can't be a high profile figure in that life. You can't thumb your nose at the law and expect to get away with it." – Michael FranzeseFollow Our Guest Michael Franzese on:
LinkedIn: https://www.linkedin.com/in/michaelfranzese/Instagram: https://www.instagram.com/michaelfranzese_Website: https://michaelfranzese.com/Facebook: https://www.facebook.com/MichaelFranzese/Follow Our Hosts on:
Chad’s LinkedIn: https://www.linkedin.com/in/chad-m-peterman/Chad’s Facebook: https://www.facebook.com/chadmpetermanChad’s Website: https://petermanhvac.com/Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyanoFollow To The Point Podcast here:
Website: https://rynoss.com/to-the-point-home-services-podcast/Instagram: https://www.instagram.com/to_the_point_podcast/Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast/
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In this episode of To The Point Home Services, a Rhino Experience Podcast, Chris Yano and Chad Peterman are joined by Dan Claps, CEO and co-founder of Voda Cleaning & Restoration and The Franchise Playbook, to discuss the challenges and strategies behind scaling a franchise business, building a strong brand, and maintaining consistency across multiple locations.
Dan shares insights on the franchise growth process, the role of training and leadership in franchise success, and the importance of finding the right franchise owners who align with the company’s vision. He also discusses the differences between franchisors and traditional business owners, how Voda Cleaning & Restoration stands out in the industry, and the power of building strong internal culture through open communication and training.
Key Takeaways:
The Challenges of Franchising – Growing a franchise isn’t just about selling locations; it’s about finding the right partners, ensuring they follow the system, and helping them succeed.
Building a Scalable System – Dan emphasizes the importance of SOPs (Standard Operating Procedures), technology, and training programs to create a repeatable, scalable business model.
Maintaining Brand Consistency – As the franchise grows, brand consistency across multiple locations becomes one of the biggest challenges. Dan explains how regular communication, training, and leadership development keep owners aligned.
The Power of Leadership & Training – Regular weekly franchise owner calls, ongoing sales training, and leadership development are key to keeping franchisees engaged and improving operational success.
Hiring and Retention in a Franchise Model – Finding the right talent is crucial. Dan discusses the Talent Scout program and how phantom equity can incentivize top talent to commit to franchise success.
The Unique Edge of Voda Cleaning & Restoration – Unlike traditional restoration franchises, Voda combines cleaning and restoration to create recurring revenue streams and establish stronger relationships with property managers and homeowners.
Marketing & Franchise Growth Strategies – Dan explains the importance of multiple vendor options, ensuring marketing support is flexible and effective for different franchise owners.
Noteworthy Quotes:
"Franchising is unique because if someone doesn’t do well, it’s our fault. If they do well, it’s on them. We have to find the right owners who will follow the system and be successful." – Dan Claps
"If you're a franchise owner, you’re not just buying a business—you’re joining a community. And that means working together, following the playbook, and constantly improving." – Dan Claps
"Brand consistency isn’t about forcing owners to do something—it’s about getting them to believe in it." – Dan Claps
"Leadership is everything. A great franchise owner isn’t just good at running the business—they need to be a great leader for their team." – Dan Claps
Key Timestamps:
00:00:00 – Episode Introduction: Franchisor responsibility in franchisee success or failure.
00:04:45 – Introduction of Dan Claps and their meeting at the Franchise Springboard Conference.
00:08:47 – Number of franchisees and locations.
00:09:59 – Dan shares a story about selling his dad’s bourbon collection as a teenager.
00:16:16 – Awards won by Voda Cleaning & Restoration for growth and culture.
00:18:13 – Journey from staffing business to franchising.
00:23:17 – Reason for choosing the cleaning and restoration industry.
00:28:54 – Challenge of maintaining brand consistency with franchisees.
00:33:49 – Importance of regular training and communication for franchisee success.
00:48:06 – Challenges in recruiting and hiring the right talent for franchisees.
00:51:05 – Phantom equity and how it attracts the right talent.
00:54:40 – Final thoughts and appreciation for Dan, with an invitation to connect on social media.
Follow Our Guest Dan Claps on:
LinkedIn:https://www.linkedin.com/in/dan-claps
Instagram: https://www.instagram.com/danfranchise
Website: https://franchiseplaybook.com/team
Follow Our Hosts on:
Chad’s LinkedIn: https://www.linkedin.com/in/chad-m-peterman/
Chad’s Facebook: https://www.facebook.com/chadmpeterman
Chad’s Website: https://petermanhvac.com/
Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano
Follow To The Point Podcast here:
Website: https://rynoss.com/to-the-point-home-services-podcast/
Instagram: https://www.instagram.com/to_the_point_podcast/
Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast/
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🔥 In this episode of To The Point Home Services, Chris Yano shares a powerful motivational podcast. If you’re looking for that extra push to fuel your day, this is it! Chris introduces Motiversity and highlights an episode titled Alpha Wolf Mentality, featuring electrifying clips from top business and sports icons like Gary Vee, David Goggins, Jocko Willink, Eric Thomas, Kobe Bryant, Michael Jordan, Tom Brady, and Mike Tyson.
💡 Key Takeaways:
✔️ The power of the wolf mentality—leading the pack and forging your own path.
✔️ The importance of relentlessness and resilience in the face of challenges.
✔️ How to silence self-doubt and become your own biggest supporter.
✔️ The mindset shift needed to push past limits and achieve greatness.
✔️ Why consistency, sacrifice, and vision separate true leaders from the rest.
🎧 Whether you're in the gym, on your morning run, or heading into a big business meeting, this episode will ignite your drive and keep you focused on the path to success.
📌 Resources & Mentions:
🔗 Motivation Daily by Motiversity
🔗 Follow Chris Yano for more insights: Chris Yano
💭 What’s your biggest motivator? Drop a comment below and let us know how you push through challenges!
Special thanks to our sponsors
Rilla: https://www.rilla.com/
Chiirp: https://chiirp.com/
👍 Like, subscribe, and share this episode with someone who needs a boost today! #TrueAlphaMentality #Motivation #Leadership #ChrisYano #SuccessMindset
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🎙️ Welcome to 'To The Point Home Services' Podcast!
In this game-changing micro-episode, Chris introduces RYNO Call Intelligence, a cutting-edge AI-powered tool designed to transform how contractors manage customer calls. With over 17 years in digital marketing for home services, Chris shares his labor of love—an innovation that’s been years in the making. 🚀
📌 Key Highlights:
The challenges of traditional call monitoring and how AI solves them in real-time.Features of RYNO Call Intelligence:Real-time transcription and sentiment analysis.Actionable metrics for call tracking and CSR (Customer Service Representative) performance.Detailed ratings and coaching opportunities for improving customer service.Real-world examples and success stories from beta testing with industry leaders like Any Hour and We Care.A user-friendly dashboard providing instant access to call transcripts, recordings, and analytics.This tool is built specifically for contractors, leveraging millions of real phone calls to deliver unmatched accuracy and insights. Whether you’re running a small team or managing dozens of CSRs, RYNO Call Intelligence is designed to simplify your processes, improve operations, and elevate customer service.
👊 Let’s Connect!
If this episode resonated with you, here’s how you can support:
✅ Subscribe to "To The Point Home Services" for weekly episodes packed with insights tailored for contractors and home service professionals.
💬 Comment your thoughts—how do you think AI can transform your business?
⭐️ Review the podcast on apple podcast and let us know what you think of the show
📢 Share this episode with your network to spread the word about Rhino Call Intelligence.
🤖 Sponsors A special thanks to our sponsors for being apart of the To The Point team!
Rilla: https://www.rilla.com/
Chiirp: https://chiirp.com/
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In this episode of To the Point Podcast, Chris Yano sits down with Chad Peterman to demystify the world of Search Engine Optimization (SEO). Together, they discuss practical tips, strategies, and metrics for contractors and business owners to maximize their digital marketing efforts. With actionable advice and engaging banter, this episode is a must-listen for anyone looking to elevate their online presence and hold their marketing partners accountable.
Key Takeaways:
1. The Value of SEO:
Chris and Chad explore why SEO remains critical in today’s digital landscape. They highlight how proper SEO can drive lead generation, reduce paid ad costs, and improve overall visibility.
2. Metrics That Matter:
Learn the key metrics to track and evaluate your SEO campaign's performance:
Keyword rankings: Monitor your position for key terms like "furnace repair" in specific locations.
Domain authority: Check your site's overall credibility using tools like Ahrefs.
Bounce rate: Understand how quickly users leave your page and whether it’s a red flag.
Page speed: Ensure fast loading times to avoid losing potential customers.
3. Branded vs. Non-Branded Searches:
Understand the difference between tracking searches for your business name versus generic service keywords (e.g., "AC repair Indianapolis").
4. Strategic Backlinking:
Quality over quantity is the mantra. Backlinks from trusted sites (.edu or .gov) carry more weight and can significantly boost your domain authority.
5. Localized SEO:
Chris emphasizes the importance of creating dedicated pages for each service and location you serve. This ensures your site aligns with specific search queries like “furnace repair Noblesville.”
6. Common SEO Challenges:
The duo addresses challenges like Google’s algorithm changes, maintaining up-to-date content, and managing technical errors like 404 pages.
Noteworthy Quotes:
"SEO is still very much a player and something you should be focused on."
"When it comes to backlinks, it’s a quality game, not a quantity game."
"Inspect what you expect. Whether it’s SEO, answering phone calls, or dispatching, there’s value in digging into the details."
Follow Our Hosts on:
Chad’s LinkedIn: https://www.linkedin.com/in/chad-m-peterman/Chad’s Facebook: https://www.facebook.com/chadmpetermanChad’s Website: https://petermanhvac.com/Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyanoFollow To The Point Podcast here:
Website: https://rynoss.com/to-the-point-home-services-podcast/
Instagram: https://www.instagram.com/to_the_point_podcast/
Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast/
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In this episode of To The Point – Home Services Podcast, host Chris Yano is joined by his co-host, Chad Peterman, President of Peterman Brothers, to discuss navigating the challenges of a competitive home services market. Chad Peterman brings his hands-on leadership experience and practical insights to the conversation, making this episode a must-listen for professionals aiming to thrive in any market condition.
Key Takeaways:Rethinking Marketing Strategies:
Paid Advertising: Even with lower search volume, targeted paid campaigns (like PPC and LSA) remain essential. Monitor performance by channel and adjust your focus based on conversion rates and ROI. Social Media: Platforms like Facebook, LinkedIn, and TikTok offer creative ways to engage with customers. LinkedIn is particularly effective for showcasing company culture and attracting premium clients.
Enhancing Operational Efficiency:
Call Center Performance: Track CSR booking rates and listen to calls to identify improvement opportunities. Effective call handling is crucial for maximizing conversions. Customer Loyalty Programs: Revisit maintenance agreements and loyalty rewards to improve customer retention and satisfaction.
The Power of Video Content:
Use video for customer education, showcasing services, and boosting SEO. Videos explaining processes like plumbing inspections or DIY tips can build trust and drive website engagement.
Leveraging New Tools and Technologies:
Explore innovative solutions like smart thermostats and AI tools to capture leads, improve customer engagement, and enhance operational efficiency. Tools like Rilla and Chirp can help improve follow-ups, sales, and rehash rates.
Mindset Matters:
A positive mindset is critical for overcoming challenges and achieving success. Approach each day with the goal to "win the day" and adapt to setbacks with a growth-oriented attitude.
Noteworthy Quotes:“You are what you think you are. Your mindset determines your success.” – Chris Yano
“No zero days. You’ve got to do something every day to move forward.” – Chad Peterman
Our Sponsors:Chirp: https://chiirp.com/
Rilla: https://www.rilla.com/
Follow Our Chad Peterman & Chris Yano on:Chad’s LinkedIn: https://www.linkedin.com/in/chad-m-peterman/
Chad’s Facebook: https://www.facebook.com/chadmpeterman
Chad’s Website: https://petermanhvac.com/
Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano
Follow To The Point Podcast here:Website: https://rynoss.com/to-the-point-home-services-podcast/
Instagram: https://www.instagram.com/to_the_point_podcast/
Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast/
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In this episode of To The Point – Home Services Podcast, Chris Yano and his co-hosts, Chad Peterman and Travis Rinke welcome Patrick Kelley, President of Sano Heating & Air Conditioning , to discuss his inspiring journey from Marine Corps service to founding a successful HVAC company in Anaheim, CA. Patrick shares how his military background, competitive mindset, and a commitment to quality have shaped his leadership style and business strategies. Packed with actionable insights, this episode is a must-listen for professionals seeking to balance growth, culture, and excellence in the highly competitive HVAC industry.
Key Takeaways:
Lessons from Leadership and Service:
Patrick highlights the importance of discipline, adaptability, and teamwork gained from his military background, which translates to effective business management. Building a company culture that values collaboration and celebrates team success drives long-term growth and employee satisfaction.
Focus on Quality Over Quantity:
Early challenges taught Patrick the value of raising prices and focusing on delivering top-notch service, ensuring profitability without compromising on quality. A commitment to exceptional installations and personal client care helps Sano HVAC stand out in a competitive market.
Invest in the Right People:
Hiring a General Manager who complements Patrick’s strengths has been pivotal in refining operations and tracking performance metrics. Empowering employees through clear goals, maintenance memberships, and sales trackers increases motivation and boosts overall company performance.
Stay Competitive in Saturated Markets:
Emphasizing personal customer relationships and leveraging local advertising channels like community magazines help Sano HVAC remain competitive against larger players. Patrick’s mindset—focusing on what’s within the company’s control—is key to staying ahead.
Work-Life Balance:
Balancing a demanding career with personal interests like golf and family time reinforces Patrick’s philosophy that a well-rounded life contributes to professional success.
Noteworthy Quotes:“Good things take a lot of work. You have to put in the effort to see the results.” – Patrick Kelley“Your success comes from your team’s success. It’s about showing them how to win and grow.” – Chad Peterman“Stay in your lane and focus on delivering the best for your customers. That’s how you build trust and longevity.” – Patrick KelleyChirp: https://chiirp.com/Rilla: https://www.rilla.com/Follow Our Guest on:
LinkedIn: https://www.linkedin.com/in/patrick-kelley-690404335/Facebook: https://www.facebook.com/SanoAir/ Instagram: https://www.instagram.com/sano_air/Follow our Hosts:
Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano/Co host Chad Peterman LinkedIn: https://www.linkedin.com/in/chad-m-peterman/Follow To The Point Podcast here:
Website: https://rynoss.com/to-the-point-home-services-podcast/Instagram: https://www.instagram.com/to_the_point_podcast/Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast/ -
Episode Overview
Welcome back to To The Point Home Services! Chris kicks off the new year with an empowering episode focused on not just setting goals but accomplishing them. Drawing from personal experiences, expert insights, and actionable strategies, Chris breaks down the art of goal setting into five simple but effective rules.
Whether you’re aiming to crush business milestones, improve your health, or strengthen personal relationships, this episode has something for everyone.
Timestamps and Key Sections[00:00] IntroductionChris reflects on the New Year and shares his excitement for 2025.Live from Bora Bora, fulfilling a personal goal![05:15] Why Goal Setting MattersInsights from Sara Blakely's graduation speech and the Harvard study on goal writing.The impact of written goals on financial and personal success.[10:30] Five Rules for Goal AccomplishmentFail to Plan, Plan to Fail: Creating actionable and realistic plans.Reflect on Past Wins: Celebrate your achievements and learn from setbacks.Build Habits: The four stages of habit formation—cues, cravings, response, and reward.Set Goal Categories: Focus on personal, professional, health, and spiritual goals.Find Accountability: Partner with someone who will push you to succeed.[30:45] Common Goal-Setting PitfallsLacking a strong “why.”Thinking of your goals instead of from your goals.Writing goals in the wrong tense.[45:00] Practical Tips for Staying on TrackCreate visual reminders (vision boards, sticky notes, phone alerts).Celebrate small wins to maintain momentum.Be specific—break large goals into manageable steps.[55:00] Chris’s Personal Goals for 2025Learning fluent Spanish.Prioritizing health with a consistent workout routine.Strengthening relationships through quality time.Main TakeawaysWriting Goals is Key: Written goals significantly increase the likelihood of success.Start Small, Dream Big: Focus on manageable actions that build toward larger outcomes.Habits are the Foundation: Consistency is the secret sauce of goal accomplishment.Celebrate Wins: Recognize and reward progress to stay motivated.Accountability is Everything: Share your goals with someone who will hold you to them.Resources & MentionsSara Blakely’s Goal-Setting Story: Inspiration from the founder of Spanx.Books: Consider self-help and business books to enhance your growth journey.Goal Planning Tools: Vision boards, planners, and habit-tracking apps.Call to ActionDid this episode inspire you to set and crush your goals? Subscribe to To The Point Home Services on your favorite podcast platform, and don’t forget to leave us a review!
Share your goals and progress with Chris via social media or email—he’d love to cheer you on!
👉 Subscribe | Review | Crush It in 2025!
Special Thanks to Our SponsorsChiirp: https://chiirp.com/
RIlla: https://www.rilla.com/
Follow UsYouTube | Instagram | Facebook | TikTok | LinkedIn | X
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Hello everyone! We hope you are enjoying the holidays with your family and getting excited for 2025! This week we are taking a break from our regular content to do the same. We can't wait to see you next year!
Happy Holidays!
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Chris reflects on the podcast episodes throughout 2023, highlighting standout moments and themes such as business purpose, budgeting strategies, leadership lessons, AI in the trades, and the new era of digital marketing. This is the ultimate year-in-review to equip listeners with actionable strategies for the challenging market ahead.
Timestamps & Key Takeaways
00:00 | Intro – Merry Christmas Eve Eve
Chris sets the tone with holiday cheer and recaps what’s coming.Shoutout to Chad for showing up to 45% of episodes – “Do better, Chad!”03:15 | 🎯 Theme 1: Finding Your Purpose
Clip with Chad E.P.
Takeaway: Success starts with reconnecting to your “why.” Reassess your purpose when challenges arise."It’s okay to lose track of your purpose. Reset, recalibrate, and move forward."06:30 | 📊 Theme 2: Budgeting Like a Pro
Clip with Aaron Gainer and LSD Crew
Takeaway:Schedule dedicated budget meetings and involve your team.Start with reviewing last year’s budget to identify wins, gaps, and improvement areas.Raise prices strategically to impact revenue.Quote: "A budget is your North Star – create vision, alignment, and hope in your organization."14:50 | 🛠️ Theme 3: Maximizing Existing Customers
Clip with Ishmael Valdez
Takeaway: Focus on retention and upselling to existing customers during tough markets.Innovations like smart thermostats can increase retention and reduce marketing costs.Quote: "Why pay twice for the same lead when tech can keep you connected to your client?"21:15 | 🤖 Theme 4: AI & Technology in the Trades
Clip with ServiceTitan’s Ara Mahdessian & Ken Haynes (Wrench Group)
Takeaways:AI can optimize every aspect of the business – from call booking to inventory.Automate to reduce variability and improve efficiency.Be proactive in adopting tech to improve customer experience and back-office systems.Quote: "Perfect processes require automation. AI is no longer optional; it’s a necessity."31:40 | 🌟 Theme 5: The New Era of Digital Marketing
Clip with Heather McLeod, Authority Brands
Takeaway: Lead generation isn’t enough – you must tie marketing efforts directly to revenue.Monitor KPIs, optimize conversions, and hold marketing agencies accountable.Quote: "Leads mean nothing unless they translate into revenue. Your marketing should make the pie bigger."39:20 | 🏆 Theme 6: Leadership & Goal Systems
Clip with Ken Goodrich & Landon Brewer
Takeaway: Build confidence and culture in your team. Celebrate wins, invest in your people, and promote excellence, even in tough times.Quote: "Promote yourselves as the best of the best – it starts with belief and consistency."47:30 | 🎖️ Theme 7: Turning Struggles into Powerful Leadership
Clip with Scott Mann, Green Beret
Takeaway: Challenges and dark moments are opportunities for growth. Be vulnerable, learn from struggles, and emerge as a stronger leader.Suicide prevention reminder: If you or someone you know needs help, call 988.Quote: "In the darkest places lie our greatest opportunities for leadership."54:00 | 🏈 Theme 8: The Process with Coach Nick Saban
Takeaway:Define your vision and establish a clear process.Success comes down to discipline: Do what you’re supposed to, even when you don’t want to.Quote: "It’s not about how you feel; it’s about the choices you make to achieve your goals."🎧 Enjoyed this episode?
Subscribe to To The Point Home Services Podcast for more actionable strategies in 2024.Leave a review on Apple Podcasts or Spotify – it helps us grow and bring more value!Share this episode with someone who needs inspiration for the new year.📲 Connect with Chris:
LinkedIn | Instagram | WebsiteMerry Christmas and Happy New Year! Let’s crush 2024. 🎉
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In this episode of To The Point – Home Services Podcast, Chris Yano and his co-host Chad Peterman dive into practical strategies to scale a business without increasing marketing expenditure. Featuring Chad Peterman, CEO of Peterman Brothers, they discuss the power of refining processes, maximizing conversion opportunities, and leveraging innovative approaches to customer communication. Packed with actionable insights, this episode is essential for home service professionals looking to optimize their operations.
Key Takeaways:The Six P’s Framework:
Product: Clearly define your services to customers. Chad shares how being explicit about multi-trade offerings, like plumbing and HVAC, reduces missed opportunities.Place: Highlight service areas prominently to avoid customer confusion and expand your reach.Promotion: Creative strategies, including financing options and next-day guarantees, can drive conversions.People: Educate teams on the cost and value of each lead to improve booking rates.Personality: Build a brand identity that resonates. Humor and relatability in advertising, as used by Peterman Brothers, humanize the business.Answer the Phone: Missed calls equate to lost revenue. Invest in a dedicated team to handle customer inquiries promptly, and utilize scripts as guiding tools rather than rigid frameworks.
Leverage Technology: Utilize tools like automated texts and virtual estimates to streamline the customer journey and improve conversion rates.
Map the Customer Journey: Understand touchpoints where potential customers might drop off and implement strategies to recover them.
Retention Through Awareness: Proactively inform past customers about additional services to boost repeat business.
Noteworthy Quotes:“What percentage of your customers are you okay not doing business with?” – Chad Peterman“Answering the phone is the most important part of your business—it’s the lifeline.” – Chris“Don’t assume customers know you offer multiple services. Be proactive in your communication.” – Chad PetermanFollow Our Guest Chad Peterman on:LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Website: https://petermanhvac.com/Follow To The Point Podcast here:Website: https://rynoss.com/to-the-point-home-services-podcast/Instagram: https://www.instagram.com/to_the_point_podcast/Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast/ Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano/ -
In this milestone 250th episode of To the Point Podcast, Chris Yano sits down with James Freeman, the dynamic CEO of PJ Fitzpatrick, to unpack the incredible growth and leadership strategies that have propelled the company to a $150M powerhouse in the home services industry. From bold acquisitions to cultivating a culture of trust and empowerment, James shares lessons learned and actionable insights for anyone looking to scale their business and foster a high-performance team.
Key Takeaways:
Growth Through Culture and Leadership: James emphasizes the critical role of fostering team culture, effective communication, and empowering leadership to drive growth and loyalty. He shares how listening to his team through structured feedback methods like "Start, Stop, Keep" has helped implement impactful changes.
Green Carpet Orientation: Every new hire, regardless of role, goes through a rigorous and unified onboarding process to build a solid foundation. This approach has been instrumental in maintaining PJ Fitzpatrick's stellar reputation for customer satisfaction.
Strategic Expansion: James discusses lessons learned from expanding PJ Fitzpatrick into new markets, including the importance of hiring leadership first, creating staggered product launches, and building infrastructure before scaling
Customer-First Innovation: Upcoming service expansions, like a new "Bathroom Refresh" offering, aim to meet customer needs holistically, emphasizing a philosophy of always saying “yes” when possible.
Wins and Lessons: PJ Fitzpatrick's mantra is that there are no losses—only lessons. James highlights the importance of introspection, adaptability, and using data to drive improvements.
Noteworthy Quotes:
“When you say no to a customer, you often don’t get another chance to say yes.”“An opportunity is a set of circumstances that makes it possible to do something. As leaders, we need to create those circumstances.”“We don’t have wins and losses; we have wins and lessons.”Follow Our Guest James Freeman on:
LinkedIn: https://www.linkedin.com/company/pj-fitzpatrick-inc/Instagram: https://www.instagram.com/pjfitzpatrickllc/#Youtube: https://www.youtube.com/user/pjfitzinc Facebook: https://www.facebook.com/pjfitzpatrickllcFollow To The Point Podcast here:
Website: https://rynoss.com/to-the-point-home-services-podcast/Instagram: https://www.instagram.com/to_the_point_podcast/Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano/ -
In this heartfelt micro-episode, Chris reflects on personal stories, life lessons, and the importance of mentorship and giving back. He shares insights from his upbringing, wrestling coach, wife, and even his professional journey. Packed with practical wisdom, this episode is a perfect way to reflect on gratitude and the spirit of giving this holiday season.
Key Moments & Timestamps[00:00] Introduction:Chris introduces this "micro-episode," sharing gratitude for listeners and setting the tone for a reflective discussion.[02:45] Reflecting on Gratitude:Chris encourages listeners to pause and list things they're thankful for, emphasizing the importance of reflection.[06:30] Mentorship and Life Lessons:Family Influence: Chris shares the hardworking example set by his mother, emphasizing lessons on work ethic, family closeness, and respect.[15:20] Wrestling Coach’s Impact: Discipline, competition, teamwork, and accountability as key life lessons from his high school coach.[25:40] The Role of a Spouse as a Mentor: How his wife taught him self-respect, trust, loyalty, and leadership.[34:10] Professional Mentorship from Gary Vaynerchuk: Lessons on thinking big, taking risks, and committing to bold action.[40:55] The Spirit of Giving Back:Chris shares how giving back is ingrained in his family and business, including practical tips like involving kids in charitable acts and building a giving culture in business.[50:30] Final Thoughts and Call to Action:Chris wraps up with a reminder to find mentors, reflect on their impact, and give back to others this holiday season.Main TakeawaysMentorship: Identify and cherish mentors who shape your personal and professional journey. Reflect on how their lessons have impacted you.Gratitude Practice: Write down three things you're grateful for daily; even in challenging years, there are achievements to celebrate.The Power of Giving Back: Incorporate giving into your life and business culture—it strengthens relationships and creates a positive ripple effect.Leadership and Integrity: Lead by example, with loyalty, self-respect, and trust as the foundation.Big Thinking and Bold Action: Inspired by Gary Vaynerchuk, take risks and embrace the unknown to create growth and opportunities.Resources & MentionsGary Vaynerchuk: Business partnership reflections (2019–2021).Family Charitable Traditions: Stories of giving $100 to strangers during the holidays as an example of teaching generosity to kids.Book Recommendation: "Think Big and Act Bigger" by Jeffrey Hayzlett (a thematic tie-in).Listener ChallengeReflect on and thank a mentor who has impacted your life.Commit to one act of giving back this holiday season, whether personal or business-related.Enjoying the Podcast?
Don’t forget to subscribe, leave a review, and share this episode with a friend. Your feedback keeps us motivated to bring meaningful content every week. Follow us on YouTube | Instagram | Facebook | TikTok | LinkedIn | X for updates and behind-the-scenes content.
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In this engaging episode of To the Point Podcast, Chris chats with Matt Pozda, the visionary leader of Call Dad Heating and Air Conditioning, about his unconventional journey from the world of investment banking to the blue-collar trades. They explore Matt's hands-on approach to growing a $20M home services business, his unique perspective on leadership, and the grit required to scale in a competitive market.
Key Takeaways:From White Collar to Blue Collar: Matt shares how his finance background and a pivotal homeownership experience inspired him to leave investment banking and build a people-first business in the HVAC industry.Brand Evolution – Sky HVAC to Call Dad: The rebrand to Call Dad wasn’t just a name change—it was a cultural shift. Matt explains the origin of the brand’s message, centered on reliability and trust, and how it has revitalized his team and connected with customers.Grit and Adaptability: Transitioning from corporate finance to managing a hands-on service business wasn’t easy. Matt highlights the importance of resilience, humility, and rolling up his sleeves to learn the trade firsthand.Leadership and Scaling: Developing a strong leadership team has been critical to Call Dad’s growth. Matt discusses the challenges of finding the right people for key roles and fostering a culture that puts the customer first.Strategic Budgeting and Goal Setting: Matt dives into his collaborative budgeting process, involving his entire team in setting realistic, growth-oriented targets, while using data to align everyone’s efforts.The Power of Marketing and Data: Leveraging his financial expertise, Matt emphasizes the importance of data-driven marketing and understanding metrics to drive customer acquisition and retention.Noteworthy Quotes:“I spend half my day on baggage claim and the other half as a personal therapist—that’s leadership in a nutshell.”“Call Dad isn’t just a name; it’s a promise. It’s about removing uncertainty and being the one customers can trust when they need help.”“Your job is to focus on the customer; my job as a leader is to focus on you.”Follow Our Guest Matt Pozda on:
Linkedin: https://www.linkedin.com/in/matt-pozda-0a73276/
Website: https://www.calldad.com/
Instagram:https://www.instagram.com/calldadacandheat/
Facebook: https://www.facebook.com/CallDadACHeat
Youtube: https://www.youtube.com/@calldadac
Follow To The Point Podcast here:
Website: https://rynoss.com/to-the-point-home-services-podcast/
To The Point Instagram: https://www.instagram.com/to_the_point_podcast/
Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano/
To The Point Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast
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In this episode of To The Point - Home Services Podcast, Chris with his co-host Chad sit down with Alan O'Neill, a veteran in the home services industry and now a consultant with The Wrench Group. Alan shares his inspiring journey from founding Abacus Plumbing in 2003 to becoming an integral part of one of the largest private equity-backed home services organizations in the U.S. Discover how Alan’s hands-on leadership style, focus on team culture, and forward-thinking approach helped shape the industry.
Key Takeaways1. Generational Wealth through the Trades: Alan reflects on the incredible rise of the trades as a source of generational wealth, fueled by the interest of private equity. He highlights the hard work, risk-taking, and determination required to attract PE investments and achieve success.
2. The Importance of Culture and Leadership: Drawing from his experience, Alan emphasizes the critical role of culture in sustaining growth. From hiring leaders outside the industry to maintaining relatability with the blue-collar workforce, his leadership strategy remains people-focused.
3. Expanding the Services Horizon: Alan discusses innovative service expansions, including Abacus's success in adding generators and insulation services to its offerings. These initiatives meet customer demand while boosting revenue streams.
4. The Power of VIP Memberships: A revamped VIP program at Abacus has transformed customer loyalty and led to increased revenue from underground plumbing work and HVAC services. Alan explains how strategic marketing and exclusive benefits, like free drain cleaning, drive customer retention
5. Preparing for the Future: Alan shares insights on the role of AI and emerging technologies in reshaping the customer experience. From smart AC systems to AI-driven call centers, the future of home services looks bright—and disruptive
Noteworthy Quotes
"We’ve created generational wealth through the trades, and I couldn’t be prouder of how hard these people work to get here."
"The best leadership comes from people who relate to the field team—empathy and understanding are non-negotiable."
"AI and emerging technologies will redefine how we interact with customers in the next decade."
Follow Our Guest Alan O’Neill on:
Linkedin: https://www.linkedin.com/in/alan-o-neill-059b0012/
Website: https://www.abacusplumbing.net/
Instagram:https://www.instagram.com/abacusplumbing/
Facebook: https://www.facebook.com/abacusplumbing
Twitter: https://x.com/AbacusPlumbing
Tiktok: https://www.tiktok.com/@abacustechs_houston
Youtube: https://www.youtube.com/c/AbacusPlumbingAirConditioningElectricalHouston
Follow To The Point Podcast here:
Website: https://rynoss.com/to-the-point-home-services-podcast/
To The Point Instagram: https://www.instagram.com/to_the_point_podcast/
Our Hosts-
Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano/
Chad Peterman LinkedIn: https://www.linkedin.com/in/chad-m-peterman/
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free.rynoss.com
In this special micro episode, Chris reflects on the power of gratitude and shares invaluable insights into digital marketing strategies for home services businesses. Whether you’re an HVAC, plumbing, electrical, roofing, or restoration company, this episode is packed with actionable advice to help you thrive in a competitive market.
👉 What You’ll Learn in This Episode:
The importance of gratitude and taking time to reflect on your successes.How RYNO Strategic Solutions evolved into the ultimate digital marketing partner for home services.A FREE Competitor Analysis Tool to evaluate your rankings against competitors.🔗 Access it here 👉 free.rynoss.comTop digital marketing strategies, including OTT advertising, SEO, and CSR call coaching.The game-changing benefits of video content and how to make your brand stand out.Insights from Chris’s partnership with Gary Vaynerchuk and lessons learned about staying ahead in the digital space.💡 Resources Mentioned:
🔗 RYNO Strategic Solutions Website: https://rynoss.com/🔗 Free Competitor Analysis Tool: free.rynoss.com📈 Whether you’re planning for a strong 2025 or just curious about the latest marketing trends, this episode has something for everyone.
✨ Join the Conversation!
What’s one strategy from this episode that you’re excited to try? Drop it in the comments below! 👇Don’t forget to like, share, and subscribe for more actionable advice tailored to home services businesses.🔔 Subscribe now and turn on notifications so you never miss an episode of To The Point!
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In this episode of @ToThePointHomeServicesPodcast , Chris sits down with Richard Lewis, CEO of Redwood Services, to discuss his transformative journey in the home services industry.
From his early days at ServiceMaster to launching Redwood Services, Richard shares insights on scaling businesses, maintaining strong company culture, and the importance of strategic partnerships.
He delves into Redwood’s unique approach to consolidating businesses while honoring the legacy and operational style of each partner.
Key Takeaways:Embracing Change and Innovation: Richard highlights how Redwood aims to revolutionize the home services industry by partnering with established brands and helping them grow without losing their unique identities. He emphasizes the importance of not centralizing services but instead strengthening local brands.Building and Maintaining Strong Culture: Culture is the backbone of Redwood’s success. Richard shares how Redwood focuses on creating a supportive environment for partners and their teams, emphasizing that culture sustains growth and resilience.Investing in Marketing and Data-Driven Decisions: In a competitive market, Redwood prioritizes innovative marketing and real-time data analytics to enhance customer acquisition and retention, ensuring that the value of every marketing dollar is maximized.Importance of People: Richard discusses the impact of having a great team and even creating roles for exceptional talents. He talks about “thesis changers” – individuals who can drive significant change within Redwood and how hiring the right people has been instrumental in their growth.Future Outlook: While maintaining focus on core industries, Redwood is preparing to harness new opportunities in 2025, driven by a commitment to continue scaling home service businesses in a dynamic landscape.Follow Links:
Website: https://rynoss.com/to-the-point-home-services-podcast/
Richard Lewis: https://www.linkedin.com/in/richardlewismemphis/
Instagram: https://www.instagram.com/to_the_point_podcast/
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