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John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, and also the founder of the Duct Tape Marketing Consultant Network.
Think of Marketing as Value (Like a Product)
Instead of thinking of marketing as something you do for or with your prospective buyer, consider it to be value that is baked into your products and services.
Marketing content is the voice that conveys your core message to ideal customers. It guides their experience with your business, holding their attention and earning trust along the way. And that content inspired journey continues long after a purchase is made.
Show Notes
For detailed show notes and relevant links to additional resources, go to Marketing Systems: How Guiding the Customer Journey with Content Works
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Jerod Morris is VP of Marketing for Rainmaker Digital. Jerod manages the ongoing education at Digital Commerce Institute, which is hosted on the Rainmaker platform. He also hosts The Showrunner, The Digital Entrepreneur, and Assembly Call podcast shows.
Trust the Fundamentals of Engagement
Early in his career, Jerod Morris found himself selling a product door-to-door. Those one-to-one selling experiences are great teachers. According to Jerod, "You learn to listen, ask a question, and patiently watch and observe to then intelligently respond."
The fundamentals of engagement work equally well online if you adopt an 'audience of one' mindset. Jerod says, "The only sure way to build audience engagement is to create something that elicits the response, this is for me."
Listen to the audio to get the full story about Assembly Call, The Showrunner and more. These targeted shows prove the secret to audience engagement is creating content that is so narrowly focused, it attracts its ideal audience like magic.
Show Notes
For detailed show notes and relevant links to additional resources, go to Audience Engagement: The Content Secret of the Audience of One
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Chris Brogan has worked with some of the biggest brands, like Disney, Microsoft, and Google. He is also the CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of eight books and working on his ninth, How to Win. Brogan provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want.
Chris Brogan believes our core duty as owners is to serve. That mindset can belong to the owner of a business or any of its team members that buy into the mission.
Here's how he breaks is down.
#1 - Take Ownership - Assume responsibility for preparing and programming your business and life.
#2 - Take Action - Make those plans actionable and execute them.
#3 - Make Content - Tells stories that connect people with how you serve.
#4 - Nurture Community - Help people do more of what they want to do.
#5 - Build a Marketplace - Deliver value that earns you the right to sell to the people you serve.
Show Notes:
For detailed show notes and relevant links to additional resources and tools from Chris Brogan, go to Owners Mindset: Getting Programmed for Customer Success
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Tom Egelhoff believes the best marketing is happening somewhere every day and all you have to do is find what works and apply that to your market.
In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. His experience includes selling sewer piping, retail furniture, technology, commercial buildings, and being the founder of his own successful marketing agency.
He is also a radio talk show host, blogger, podcaster, and small town marketing and advertising consultant.
Tom Egelhoff recommends using social media and the Internet to research successful small town businesses across the country. Call them up to learn as much as you can. This is a great way to make new friends, save time, and make the most of your limited marketing budget.
Show Notes
For detailed show notes and relevant links to additional small town marketing resources, go to Small Town Marketing: What Businesses Need to Know
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Frank Kenny has twice been a guest on the show. This week hegraciously interviews me to discover and share the top takeawaysfrom Social Media Marketing World 2016, which was hosted in SanDiego, CA last week.
Now that Social Media Marketing World has grown to over 3,000attendees from around the world, one might imagine it would bedifficult to get results. However, with over 200 volunteers,hundreds of educational sessions, and many networkingopportunities, just a little planning made it possible for me toaccomplish my objectives.
The key was having a strategy and following it. And that is alsomy top takeaway from the event.
Content strategy isn't sexy, but it is indeed what everyone wastalking about at this event. Listen to the audio as Frank and Idiscuss ideas from dozens of presenters, including one strategyeveryone can implement: Taking the 3% Challenge.
Show Notes
For detailed show notes and relevant links to useful socialmedia productivity tools, go to Content Strategy: Takeaways From Social Media Marketing World2016
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Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.
How to Reach out To Journalists
You can find journalists on Twitter or LinkedIn, but one of the best ways is to simply Google a topic or category to find journalists that are writing on topics relevant to your expertise.
Your pitch to them should be short, but more important, it must be personal or it will get quickly deleted. It just takes a little bit of research to do this right.
When you contact a journalist, mention you noticed he or she has written about a topic relevant to your expertise, and cite the source. Then simply share a few thoughts that build upon the subject matter, potentially for creating a follow-up piece.
Listen to the audio to learn her recommendations for discovering the publications and media outlets that are right for you, and how to use analytics to best allocate your resources.
You can connect with Gini and learn more about her work at SpinSucks.com
Show Notes
For detailed show notes and relevant links, go to Small Business PR: How to Build Relationships with Journalists
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David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition. He runs a marketing and training firm dedicated to helping speakers, authors, consultants, and high-fee experts maximize their influence, impact, and income.
David's instant-action marketing advice has been featured and quoted in The New York Times, Fortune, Entrepreneur Magazine, and hundreds of media outlets throughout North America.
Be Sought After for Your Expertise
David Newman is the creator of the Do It! model for helping people become an expert that is sought after, as opposed to a generalist that is a commodity. You have probably figured out that Newman's approach is about taking action, and it is.
The key is taking the right actions that lead to desired results. By setting results aside to focus on process steps it becomes much easier and enjoyable to build the habit of making progress that will eventually be rewarded. Listen to the audio to learn how David breaks it down.
Learn more about David Newman and get free marketing resources, tools, and downloads are waiting for you at DoItMarketing.com
Show Notes
For more detailed show notes, go to Marketing Systems: How to Take the Actions that Get Results
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Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a Minute to Change and A Setback is a Setup for a Comeback. His goal in this show is helping you to get motivated to live better and achieve more.
Willie Jolley started his career as a musician, but despite making nightclub owners wealthy his band was fired. He said the key to overcoming that early setback was developing an entrepreneur's mindset, as opposed to a musician's mindset. He says, "Every musician is waiting for his or her big break, whereas entrepreneurs go out and make their own breaks."
Learn more about Willie Jolley and get a free copy of the full version of Napoleon Hill's classic, Think and Grow Rich, as well as other gifts from Dr. Willie Jolley at http://williejolley.com/gift
For more detailed show notes, go to Get Motivated: How to Turn Setbacks into Success
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Mark Sanborn is a hall of fame speaker and author of the international bestseller The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary. His expertise on leadership, team building, and customer service has been shared with thousands of audiences around the world.
Mark Sanborn shares seven steps to follow that will make your podcast guest appearance one that is memorable and value-packed, so that you become the one that gets invited back and recommended to others.
Know the Purpose of the ShowUnderstand the AudienceBe Aware of Transitions and Verbal PatternsBalance the Conversation Rhythm and FlowReverse the RolesHelp Promote the ShowRecommend and Introduce GuestsLearn more about Mark and access his resources on leadership and turning the ordinary into extraordinary at MarkSanborn.com
For more detailed show notes, go to Podcast Guest: How to Be the One That Gets Invited Back
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Mike Gingerich is President of web agency Digital Hill Multimedia and co-founder of TabSite.com contest app for Facebook. He has a passion for business development, marketing, and travel.
In this episode, we continue the conversation we started with Andy Crestodina on how to use Google Analytics to improve website SEO. Mike Gingerich details the essentials you need to know for using Google Analytics to discover the behaviors of visitors interacting with your websites.
Get in touch with Mike and learn more about his work at DigitalHill.com, MikeGingerich.com, his HalfTimeMike.com podcast and on Blab.
Also, check out Mike's new lead capture tool Waftio, which makes lead capture seamless on any website. Use the discount code for This Old New Business listeners: 50offplans.For more detailed show notes got to Google Analytics: How to Build Better Website Traffic
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Michael Goldberg has been teaching the art of business networking and referral marketing at Rutgers University for more than a decade. An amateur boxer, Goldberg uses boxing metaphors to get some of his points across in a memorable way.
He notes that just as in boxing, more and better connections leads to success in business networking. Social media gives everyone the power to make numberless connections, but if there is no personal interaction and exchange of genuine value, successful outcomes are unlikely.
How this works in practice, as you probably know, takes some practice. To learn how a pro makes it sound easy, just listen to the audio.
You can download a free PEEC™ worksheet and learn more about Michael Goldberg and his work as a professional speaker and advisor to financial services firms at KnockOutNetworking.com
For more detailed show notes go to Business Networking: The Art of Connecting, Learning and Helping
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There are thousands of live events hosted daily that are in search of talented speakers that can bring value to an audience, with the most in demand speakers paid handsomely for that responsibility.
If this sounds like something you have wanted to learn more about, listen in to this episode with Lois Creamer. She works with speakers to book more business and monetize their intellectual property, including top professional speakers like New York Times bestselling authors Jeffrey Gitomer, Jack Canfield and Shep Hyken.
You will learn how the business of professional speaking has changed, and how you can adapt to get paid for your expertise.
Lois Creamer explains that it is vital to be prepared when approaching organizations to speak at their events. They have to know you understand their meeting objectives, and there are many ways for quickly acquiring that information.
If you listen through the entire episode your learn several practices for doing this research, including one killer tip that is pure genius.
For more detailed show notes go to Professional Speaker: How to Get Paid to Speak to Your Target Audience
You can contact Lois at [email protected] and learn more about her work at Book More Business
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Many small businesses understand and use an editorial calendar to plan the consistent publishing of content. Consistent publishing is essential, but it is also vital to have guidelines for assuring that content meets the expectations of its targeted audience.
In this, our first 2016 episode of This Old New Business Jeff Korhan discusses why breaking your publishing schedule is not a good thing to do, but it's better than publishing content that does not merit the attention of your audience.
In addition to recommitting to this show, we are starting a new podcast show for landscaping, lawn care and other green industry professionals that want to discover relevant resources, tools and training on all aspects of digital marketing.
You can sign up to be notified about the launch at Landscape Digital Institute.
In this episode, we discuss how the following 9 factors contribute to creating editorial guidelines that build an audience.
Business ObjectivesContent MissionContent GoalsAudience personaBusiness DistinctionEditorial CalendarPublishing GuidelinesChannel PlanToolsDownload an editorial template from Content Marketing Institute.For more detailed show notes go to Editorial Guidelines: How to Publish Content that Builds an Audience -
Andy Crestodina is a co-founder of Orbit Media, an award-winning 38-person web design company in Chicago. Andy has written hundreds of articles on topics like content strategy, search optimization, social media and Google Analytics. He is also the author of Content Chemistry: An Illustrated Handbook for Content Marketing.
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Frank Kenny is a longtime entrepreneur and former chamber of commerce CEO. He is the founder of a number of educational communities designed exclusively for chambers and their members, including an active Facebook Group and Business Pros Insider, which provide strategies and advice on social media and digital marketing.
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Cole Nussbaumer Knaflic tells stories with data. She is the author of Storytelling with Data: A Data Visualization Guide for Business Professionals (Wiley) and writes the popular blog storytellingwithdata.com. Her well-regarded workshops and presentations are highly sought after by data-minded individuals, companies, and philanthropic organizations all over the world.
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Joe Calloway is a speaker, business author, and is the Executive In Residence at Belmont University's Center For Entrepreneurship. Joe helps entrepreneurs and owners improve performance and grow their business.
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Michael Port has been called “an uncommonly honest author" by the Boston Globe, a "marketing guru" by The Wall Street Journal, and a “sales guru” by the Financial Times. Michael Port is a NY Times bestselling author of six books including, Book Yourself Solid, and his hot new release, Steal the Show.
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Ryan Jenkins is a speaker, author, and podcaster whose insights have been shared in Forbes, Fast Company and Mashable. He helps organizations better lead, communicate, engage, and market to the Millennials and Generation Z (the post-Millennial generation).
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