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In Episode 245 of the Wealthy Coach Podcast, Kendra Perry chats with holistic business mentor Tara Wagner about how entrepreneurs can thrive financially while maintaining their well-being.
The Three Areas of Business FocusHow to design a business plan for time freedom, not just financial freedomReframing 'self-sabotage' as self-protectionStrategies to Overcome Mindset Challenges
Tara shares her journey and stresses the importance of building a business that fosters both time and financial freedom. They dive into topics like mindset challenges, overcoming imposter syndrome, and creating balanced work schedules.
Tara also offers strategies for avoiding burnout by differentiating between income-producing activities and supportive tasks, wrapping up with insights into managing fear and accessing her free training.
In this episode:
Connect with Tara:FREE Training: How to Upgrade Your Business So it Doesn't Burn You Out
Facebook
Instagram
YouTube
Website
Jump on the email list to get communication for the upcoming free challenge: https://kendraperry.net/emailLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy
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In episode 244 of the Wealthy Coach Podcast, Kendra Perry breaks down the advantages of group coaching for health coaches and practitioners, challenging the belief that one-on-one coaching is superior.
She shares her personal shift to group coaching and the success clients find through community, accountability, and inspiration.
Kendra also highlights a hybrid coaching model and announces her free challenge, “Launch Your Profitable Group Program,” running September 23-25. This event is designed to guide participants in building and promoting their own group coaching programs.
Is One-on-one coaching really more valuable than group coachingHow group coaching helps normalize common mindset blocks and challengesHow to create community and connection within your programOther benefits of group coaching programs such as networking and accountabilityReducing the need for frequent one-on-one sessions
In this episode:
Join us for Kendra's FREE 3 day challenge, Launch Your Profitable Group Program running September 23-25: REGISTER HERE -
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This week we welcome Vicki Shilling, who offers guidance on choosing the right business model for entrepreneurs.
Vicki introduces four business model archetypes: Influencer Izzy, Bespoke Betty, Responder Rachel, and Signature Sally, each suited to different entrepreneurial styles. She explains how to align these models with personal strengths and sustainable practices.
This episode wraps with some actionable steps based on quiz results and we encourages you to connect with Vicki for further learning opportunities.
The importance of sustainability and playing to your strengths.Vicki gives a detailed explanation of the four different business modelsVicki introduces a quiz to help determine suitable business modelWhat to stop doing and what to focus on for each business model
In this episode:Connect with Vicky:
Vicky's Free Quiz: What's Your Wellness Business Model Archetype?
FacebookInstagram
Website
Episodes you may also enjoy:Episode 173 - Building A Mission-Driven Business As A Busy Mom With Two Sets Of Twins Real Journey Series With Amy Slater
Episode 217: Why Lowering Your Prices Won't Increase Your Sales
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This week Kendra explores the transition from one-on-one coaching to a group coaching model for functional health practitioners.
She shares her experience with creating her own membership program, and discusses how she incorporated lab testing into that type of group program model.
Kendra also introduces a hybrid coaching model that combines group functionality with limited one-on-one interactions, emphasizing the need for organization in managing such programs.
Is it possible to have a group program as a functional health practitioner?Kendra's personal insights on running a membership program.How lab testing was incorporated into the group programHow to combine group coaching with limited one-on-one sessions
In this episode:Jump on the email list to get communication for the upcoming free challenge: https://kendraperry.net/email
Mentioned in this episode:Loom - Video and screen recording software to create video protocol walk-throughs.
Fireflies.ai - AI driven note-taking software for 1:1 or group sessions.
Episodes you may also enjoy:219: What I've Learned from 5 Years of Running Group Programs
210: How To Run A Group Program When You Have No Audience
Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy -
This week we business coach Stephanie Long discuss how nutritionists can effectively identify and establish a niche.
Stephanie explains that a niche is a focused segment of a broader market and is crucial for building deeper client connections and achieving expert status.
She walks listeners through the process of identifying a niche based on personal experience and audience needs, emphasizing the importance of market research and a Unique Selling Proposition (USP).
The Benefits of Having a NicheBenefits of having a nicheWhat is a Unique Selling Proposition (USP)?How to Differentiate from Your Competitors
In this episode:
Connect with Stephanie:Free Workbook: Nail Your Nutrition Niche
Instagram - https://www.instagram.com/stephanielong.ca/
Website - https://www.stephanielong.ca/
Episodes you may also enjoy:Episode 224: Create a Lead Generating Freebie
Episode 137: What If You Choose The Wrong Niche?
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In this episode of the Wealthy Coach Podcast, Kendra explores how to effectively handle price objections during sales conversations, emphasizing that these objections often stem from a perceived lack of value rather than affordability.
She explains the importance of setting prices based on expenses and income goals, rather than being swayed by objections.
Kendra discusses how to distinguish between someone thinking something is expensive versus truly not being able to afford it, and she offers strategies like payment plans and permission-based selling to overcome these challenges.
She also shares tips on how to better communicate the value of a program to improve conversion rates.
What Should Your Pricing be Based On?The Difference between "It's too expensive" and "I can't afford it"Strategies on Handling Price ObjectionsShould you Offer Payment Plans?
In this episode:
Resources mentioned:Get notified for the 100K Sales Script Bundle Sale
Get my Free Sales Call Framework: https://kendraperry.net/sales
ChargeDesk
Episodes you may also enjoy:
Episode 184: 3 Ninja Tips For Higher Converting Sales Calls
Episode 185: Gaining Confidence, Handling Sales Objections & Dealing With Negative Opinions About Your Business // Coaching Call With Breena Hansen
Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
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In this episode of the Wealthy Coach Podcast, Kendra sits own with Wendy Breakstone to introduce you the Micro Audio Summit approach to growing email lists without the complexity of traditional summits.
Wendy, drawing on her 20+ years of marketing and event production experience, explains how this streamlined summit format—featuring a limited speaker lineup and no upsells—facilitates quick engagement and effective lead generation.
She outlines how to organize the summit within six weeks, its audio-only accessibility, and its suitability for both new and established businesses.
Introducing the Micro Audio Summit: A condensed version of traditional summitsThe Benefits and Logistics of Micro Audio SummitThe Four-part system to Getting Started with your own Micro Audio Summit.
In this episode:
Connect with Wendy:Free Masterclass: Leads on Demand: Build a Repeatable Lead-generation System and Client Conversion Machine that Doubles Offer Enrollments
Instagram @WendyBreakstone
Facebook Group
LinkedIn
Episodes you may also enjoy:Episode 224: Create a Lead Generating Freebie
Episode 128: Behind-The-Scenes Of My Virtual Summit
Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
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In this episode, Kendra guides us through the essentials of market research, highlighting the importance of understanding your audience's wants versus needs.
She touches on annual market research strategies, including surveying your email list and social media followers, and the benefits of pre-selling programs to test viability.
She also shares how to launch a program with minimal content, and gather feedback for iterative improvement as you go.
The Importance of Market ResearchWhat Your Audience Wants VS What They NeedLaunching Your Program With Minimal ContentUsing Feedback for Iterative Improvements to Your Program
In this episode:
Episodes you may also enjoy:Episode 219: What I've Learned from 5 Years of Running Group Programs
Episode 202: Real Coaches Share Their Experience Running Online Programs
Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy -
This week's episode features Lawyer, Christy Westerfeld from Coach Legally sharing her must-know legal essentials for health and wellness coaches.
She discusses picking a unique business name, setting up the right business entities, creating website legal documents, drafting client agreements, and understanding legal considerations for business growth.
Christy also highlights the importance of separating personal and business finances and how to protect your business as it scales.
Deciding on a unique business nameThe two main business typesThe importance of keeping business and personal finances separateThree essential website documentsClient agreements, Terms of use, and Independent contractor agreementsLegal Considerations for Business Growth
In this episode:
Episodes you may also enjoy:Episode 120: Save 10-Hours Per Week by Delegating with Arijana Ilibasic
Episode 180: ☠ Is AI the Death of the Online Course?
Leave the podcast a 5-star
review: https://ratethispodcast.com/wealthy
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In this episode, Kendra Perry clarifies the difference between niches and methods in marketing, focusing on HTMA (Hair Tissue Mineral Analysis).
She stresses that a profitable niche should address the people you help, the problem you solve, and the outcome you achieve, rather than focusing solely on specific methods.
You will learn the importance of selling solutions to significant problems, with practical examples shared throughout.
What Defines a Profitable Niche?Clarifying the Difference Between Niches and MethodsYou Cannot Market and Sell a MethodHow to integrate functional testing into a niche statement
In this episode:Episodes you may also enjoy:
Episode 182: MASTERCLASS: How to Find your Profitable Niche
Episode 224: Create a Lead Generating Freebie
Leave the podcast a 5-star
review: https://ratethispodcast.com/wealthy
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In this episode we are doing something slightly different and featuring and interview from the Wealthy Health Biz virtual summit.
PR coach Gloria Chow debunks some PR myths and introduces her CPR pitching method.
You'll learn about crafting successful pitches, making them newsworthy, and hear real-life success stories using the CPR method.
Gloria Chow's PR Expertise and making PR accessible for all, especially marginalized groups.Common PR Myths such as needing connections to get featured.CPR pitching method: Credibility, Point of View, Relevance.Tips on creating newsworthy pitches by focusing on industry changes, trends, and seasonal angles.Examples of successful PR pitches from Gloria's students.
In this episode:
Connect with Gloria:Free Podcast Pitch Template
Instagram
Facebook
Website
Episodes you may enjoy:
Episode 221: Should You Hire a Marketing Agency?Episode 167: Get More Exposure + Visibility With Lisa Simone Richards
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In this episode of the Wealthy Coach podcast, Kendra Perry discusses three types of group programs: peer group, hybrid, and DIY.
She clarifies that participating in group programs doesn't mean giving up one-on-one coaching and shares personal stories about the value of community.
The peer group program requires a unique methodology and benefits from using Facebook groups for engagement.
The hybrid program combines individual and group coaching, while the DIY program is generally not recommended for health and wellness due to low completion rates.
The 3 main Types of Group Programs. Peer Group Program and its Unique Step-by-step MethodologyHybrid Group Program Combines One-on-one and Group CoachingDIY Group Programs and Why They Aren't the Best Choice for Health and WellnessChoosing the Right Group Program for Your Business
In this episode we covered:
Episodes you may also enjoy:Episode 226: 5 Non-Negotiables of a Killer Online Program
Episode 210: How To Run A Group Program When You Have No Audience
Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
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Are you using social media to reach and engage with your target business? Are you driving results and generating revenue? You could have a lot of followers, but are you converting those into qualified leads?
Listen to your host Kendra Perry as she shares the three DM Scripts that could blow up your sales! The best way to increase engagement and turn cold leads into warm leads is to build relationships with your potential clients. Posting and just ghosting them would not do you any good.
You are working on the media side of things but not the social side of things, which could bring your business down. It’s all about commitment. You must be willing to start those meaningful conversations while posting!
Tune in to learn how you could create content that resonates more with your audience and how you could strategize your conversations with them.
The Issue with Posting and GhostingUnderstanding Cold LeadsThe Importance of Being Social on Social MediaFears around Conversations on Social MediaSecret to Selling on Social MediaDM Scripts for Health CoachesCommitment to Conversations
In this episode we covered:
Episodes you may also enjoy:Episode 174: How I’m Using Instagram DM Automation To Grow My Email List
Episode 212: Is it possible to sell without a sales call?
Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
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In this Wealthy Coach podcast episode, Kendra Perry covers a variety of topics starting with a listener Q&A.
She compares one-on-one coaching with group programs, emphasizing the need for an audience and leveraging networks. On Instagram lead generation, Kendra highlights the importance of having a niche, using DM automation, and creating lead magnets.
Kendra also gets personal and shares her skincare routine, discusses recovering from a bad launch, and outlines her maternity leave strategy involving advance content creation and team reliance. Action items include pre-scheduled content, DM automation, and niche-specific lead magnets.
One-on-One vs. Group Coaching for New BusinessesUsing Instagram to Generate LeadsKendra's Skincare RegimenPlanning for Maternity LeaveRecovering from a Bad LaunchCommunicating Program Value
In this episode we covered:Shared Resources:
Irresistible Freebie Cheat Sheet
Group Program Checklist
theordinary.com
omnilux mask
upwork.com
Episodes you may also enjoy:
Episode 216: Pregnancy Real Talk
Episode 230: How to Crush Your Next Launch
Episode 174: How I’m Using Instagram DM Automation To Grow My Email List
Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
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In this episode of the Wealthy Coach podcast, Kendra Perry highlights the importance of qualified leads for sales and explains what makes a lead qualified.
She discusses the limitations of relying solely on social media followers and stresses the necessity of building an email list for better communication.
She touches on defining a clear niche, aligning messaging, and strategies for email list growth, such as creating attractive freebies like guides and checklists. As always Kendra includes some actionable steps to get you started right away.
Importance of Qualified LeadsChallenges with Social Media FollowersDefining a Clear NicheMessaging and Content AlignmentFocus on Email List GrowthCreating a Desirable FreebieNurturing Email Subscribers
In this episode we covered:Shared Resources:
Irresistible Freebie Cheat Sheet
You might also enjoy these episodes:Episode 224: Create a Lead Generating Freebie
Episode 225: Email Nurture Sequences: Get my template!
Episode 182: MASTERCLASS: How to Find your Profitable Niche
Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
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In this Wealthy Coach podcast episode, Kendra Perry dives into effective launch strategies.
Market Validation and ResearchHow Qualified Leads make all the differencePre-Launch Content StrategyCreating Excitement with EventsDriving Sales with Urgency and ScarcityThe Importance of Following Up Advanced Launch Strategies
Key topics include market validation, attracting qualified leads, and crafting a pre-launch content strategy. Kendra shares tips on creating excitement with events, incorporating urgency and scarcity, and implementing robust follow-up strategies. She also covers advanced tactics like Facebook retargeting ads.
The episode concludes with actionable steps such as conducting market research interviews, developing a pre-launch strategy, setting up webinars, creating follow-up email sequences, and utilizing retargeting ads to maximize launch success. Tune in for comprehensive insights and practical tips!
In this episode we covered:Episodes you may also enjoy:
195: Nail Your Messaging To Dominate Your Marketing -- Master Your Marketing Series # 1
187: Three Webinar Mistakes Every Coach Makes
Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
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Join Kendra on this podcast episode as she discusses common social media mistakes she sees coaches make over and over again.
She explains the engagement trap, the pitfalls of overemphasizing educational content, and the importance of building genuine relationships and engagement.
Learn why diversifying your marketing strategies beyond social media is crucial for maintaining consistent sales.
Don't fall in the Engagement TrapThere is a major overemphasis on Educational Content right nowSocial media should not be a one-way conversationDiversify your marketing strategies
In this episode we covered:
Episodes you may also enjoy:174: How I’m Using Instagram DM Automation To Grow My Email List
196: My Best Organic Marketing Strategies -- Master Your Marketing Series # 2
Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
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Join Kendra Perry on the Wealthy Coach podcast as she explores the impact of money-back guarantees in the coaching industry. Kendra shares her own experiences with refund requests, emphasizing the importance of setting eligibility criteria to prevent misuse. The episode highlights a trend towards high-risk guarantees promising specific outcomes, like securing a certain number of clients per month, and Kendra voices concerns about the entitlement these guarantees can foster.
Kendra underscores the dedication and perseverance needed in online business, cautioning against expecting guaranteed success without putting in the necessary effort. She discusses the challenges faced by newcomers to the coaching industry who may not fully understand its demands. Kendra also shares her approach to managing refunds within her programs, balancing strict policies to deter misuse with exceptions for genuine circumstances.
By sharing real-life examples of handling refund requests with empathy and discretion, Kendra demonstrates a human-centric approach within established guidelines. She advocates for fostering accountability among clients rather than encouraging entitlement through overly generous guarantees. Tune in for insightful discussions on maintaining integrity and balance in offering guarantees in the coaching industry.
Money Back Guarantees in Coaching IndustryChallenges of Online EntrepreneurshipEnsuring Accountability and ResultsEligibility and Support Criteria
In this episode we covered:Episodes you may also enjoy:
219: What I've learned from 5 years of Running Group Programs
192: How to Get Started with Group Coaching Programs
Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
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In this episode we explore the relationship between social media and ads in marketing programs. While both are important, social media presents challenges such as heavy competition, algorithm limitations, and the need for constant posting, resulting in slow progress. On the other hand, ads offer a more predictable and faster way to reach potential clients with control over content testing and audience targeting.
Discover why relying solely on social media for program sales can be challenging due to the time it takes to build trust and engagement. Instead, ads prove effective for rapidly growing an email list of qualified leads, allowing relationships to be nurtured before offering program enrollment or sales calls.
Learn how combining a social media presence with paid ads is crucial for maintaining consistency in messaging across platforms while focusing on building relationships through email marketing. A balanced approach that utilizes both organic and paid strategies yields better results in lead generation, nurturing, and eventual conversions.
Episodes you may also enjoy:221: Should You Hire a Marketing Agency?
220: Behind-the-Scenes of my Facebook Ad Strategy
Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
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Join Kendra Perry on the Wealthy Coach podcast as she outlines the five key components of successful online programs: education, action steps, personalized support, accountability, and resources.
Kendra emphasizes structuring educational content for easy understanding and the importance of clear directives for action. Personalized support, accountability, and purposeful resources are also crucial for client success. Tune in for actionable insights to elevate your coaching programs!
MENTIONED ON THIS EPISODEWatch the free HTMA training video: https://go.kendraperry.net/practitioner-training
Download my free program guide: https://go.kendraperry.net/what-to-sell-instead
EPISODES YOU MAY ALSO ENJOY:
210: How To Run A Group Program When You Have No Audience
202: Real Coaches Share Their Experience Running Online Programs
LEAVE THE PODCAST A 5-STAR REVIEW: HTTPS://RATETHISPODCAST.COM/WEALTHY - Visa fler
