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In this episode of The Upgrade: EMEA Hospitality News, Hotel News Now talks with STR’s Alex Robinson about the continuing demand boost across the hotel industry in Europe, Middle East and Africa. However, the 2025 events calendar in Europe isn't quite as robust as 2024 with both the Olympics in Paris and the European Football Championships across in Germany.
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Dimitris Manikis, president, Europe, Middle East and Africa, said his firm Wyndham Hotels & Resorts is perfectly placed to take full benefit of the new surge in franchising seen across Europe.