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On this episode of the Story Engine Podcast, We discuss four mental roadblocks that hinder effective speaking and conversions. We'll emphasize the importance of shifting from courtroom truth to personal truth, using descriptive language instead of prescriptive, and focusing on customer-oriented communication rather than self-oriented. By addressing these roadblocks, speakers can enhance their engagement and effectiveness, ultimately leading to better conversions and audience connection. On This Episode Many speakers are unaware of the mental roadblocks affecting their conversions. Courtroom truth can dilute ideas and confuse listeners. Personal truth focuses on values and emotional connection. Descriptive language helps listeners envision possibilities. Single decision-oriented talks can overwhelm the audience. Progression in talks allows for a more engaging experience. Self-oriented communication leads to imposter syndrome. Customer-oriented communication fosters connection and trust. Effective storytelling anticipates audience limiting beliefs. Shifting focus from self to audience enhances purpose and impact. We Discuss 01:14 Understanding Courtroom Truth vs. Personal Truth 06:16 The Shift from Prescriptive to Descriptive Language 12:16 Single Decision vs. Progression in Presentations 17:03 Self-Oriented vs. Customer-Oriented Communication
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On this episode of the Story Engine podcast, Phil Van Treuren shares his journey as an entrepreneur and author, discussing his experiences in publishing, the influence of Stoic philosophy on his life, and the creation of his publishing company, Stoic Simple. He reflects on the importance of virtue and excellence, the challenges of navigating change, and the fulfillment he finds in his current life. Phil also emphasizes the value of learning from mistakes and the significance of storytelling in connecting with others.
On This Episode Phil has reinvented himself multiple times throughout his career. Stoic philosophy has greatly influenced Phil's personal development. The Feather is a story about the impact of small virtues. Virtue in Stoicism can be understood as excellence. Acceptance of things we cannot change is crucial for personal growth. There are always opportunities to practice excellence in any situation. Mistakes are part of the learning process and should not hinder progress. Phil finds happiness in the present without needing more material possessions. Storytelling is a powerful tool for connecting with audiences. Phil's journey reflects the importance of self-belief and perseverance. We Discuss 06:01 The Birth of Stoic Simple 11:56 Understanding Virtue in Stoic Philosophy 18:00 Navigating Change and Acceptance 24:03 Learning from Mistakes and Opportunities 29:53 Reflections on Past Struggles -
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On this episode we are talking with Caleb Fowler. Caleb discusses the current landscape of virtual events, emphasizing the importance of building trust in a market where skepticism is high. He shares insights on how to effectively engage clients through virtual events, the significance of understanding one's ideal client, and strategies for scaling a business using these events. The discussion also touches on the evolution of virtual events post-pandemic, the challenges of attracting high-quality leads, and practical tips for creating engaging experiences that reduce Zoom fatigue. We'll discuss the challenges of customer acquisition, the importance of having a proven process for conversion, and the competitive advantages that events can provide for businesses. They share insights on the breakthrough method that has helped them scale their business and the significance of trust and certainty in the current market. The discussion also touches on the early struggles of E3 Events and how they pivoted to teach others about successful event execution.
We Discuss
06:00 Building Trust in a Distrustful Market 12:03 Creating Engaging Virtual Event Experiences 17:48 Choosing the Right Format for Your Event 23:56 Understanding Your Ideal Client's Needs 29:50 The Breakthrough Method: A Proven Process 38:11 The Birth of E3: A Turning Point 45:05 Starting Where You Are: The Path Forward -
In this episode of the Story Engine Podcast, we explore the concept of the villain's journey, emphasizing its importance in storytelling and personal transformation. We'll discusses how villains, often seen as antagonists, play a crucial role in challenging the status quo and driving change. The conversation outlines the stages of the villain's journey, drawing parallels to the entrepreneurial experience and highlighting the necessity of embracing both the hero and villain within ourselves to create meaningful impact. In This Episode The villain's journey is about transformation. Villains often challenge the norms and become agents of change. Change is uncomfortable but necessary for growth. Betrayal can serve as a catalyst for transformation. Gathering allies is essential for challenging the status quo. Challenging norms can lead to significant personal and societal change. Conflict between hero and villain leads to new perspectives. Embracing the villain within can unlock creativity and impact. Both heroes and villains are necessary for a better world. Understanding both roles can enhance personal growth and storytelling. We Discuss 04:51 Stage 1: The Status Quo 06:44 Stage 2: Betrayal and Breaking Point 08:38 Stage 3: Gathering Allies 10:32 New Chapter 11:35 Stage 4: Challenging the Status Quo
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On this episode of the Story Engine Podcast, Danella Burnett shares her journey from a reluctant entrepreneur to a successful event producer and speaker strategist. She discusses the importance of understanding the needs of event hosts, finding speaking opportunities, and the lessons learned from her experiences on stage. Danella emphasizes the significance of collaboration, knowing your audience, and the value of being flexible in the speaking industry. Her insights aim to empower speakers to get visible and make a positive impact in the world.
In This Episode
Danella Burnett has over 40 years of experience in event production. Her entrepreneurial journey began unexpectedly in a church kitchen. Understanding the needs of event hosts is crucial for speakers. Collaboration can lead to greater opportunities in speaking. Finding speaking opportunities requires leveraging past experiences and networks. Getting paid to speak is a pathway, but understanding value is key. Flexibility and adaptability are important in the speaking industry. Speakers should know their audience and the event's goals. Building relationships is essential for long-term speaking success. Danella's legacy is about lifting others onto the stage to make an impact.We Discuss
07:50 The Reluctant Entrepreneur's Journey 16:08 Understanding the Needs of Event Hosts 23:58 Finding Speaking Opportunities 32:02 Lessons from the Stage -
Today on the show, we are talking with Eric Berman. Eric is the founder of the speak easy mastermind, a unique mastermind that combines small local groups and big global events to make sure that the whole community gets everything they need from powerful tactical practical advice, real honest feedback and support and being surrounded by people who really understand you and what you're going through. Today we're going to learn his story of how he started out working hard for sweat equity and became the leader of this incredible community.
On This Episode
Entrepreneurship is a personal development journey. SpeakEasy combines local and global connections. The ideal avatar for SpeakEasy is marketing-centric entrepreneurs. Tactical problem-solving is essential in masterminds. Creating a safe space fosters vulnerability and honesty. Self-leadership is crucial for guiding others. Balancing work and personal life reduces stress. Community provides support and connection. Loneliness is a common challenge for entrepreneurs. Stories are powerful tools for connection and engagement.We Discuss
04:06 The Concept of Masterminds and SpeakEasy's Unique Approach 07:02 Identifying the Right Audience for SpeakEasy 10:15 Building Trust and Vulnerability in Mastermind Groups 13:17 Transitioning from Entrepreneur to Community Leader 16:18 Self-Leadership and Personal Development 19:12 The Rewards of Community and Connection 21:55 Reflections on Loneliness and the Need for Community 25:45 The Journey of Entrepreneurship 29:06 Misunderstood by Friends and Family 31:43 Finding Community and Support 35:42 The Birth of Speak Easy Mastermind 40:29 Closing Thoughts and Future Directions -
On this episode of The Story Engine Podcast, we are talking with Kyle Leavitt, CEO & Co-Founder of Customer HUB. Kyle discusses the challenges and triumphs of entrepreneurship, particularly focusing on the importance of creating systems that allow for time freedom and the liberation of entrepreneurs from traditional service-based business models. He shares insights on the misalignment often experienced in the pursuit of success, the significance of leadership and vision, and the role of storytelling in connecting with clients. Personal anecdotes about family life and the struggles of software development further illustrate the journey towards achieving a balanced and fulfilling entrepreneurial life.
In This Episide
Entrepreneurs often seek financial and time freedom. Misalignment occurs when success doesn't match expectations. Scaling a business can lead to more responsibilities and burnout. Doing fewer things better is key to success. Leadership is about setting a clear vision for the team. Storytelling can create empathy and connection with clients. Personal experiences shape our business journeys. Software development requires focus on core problems. Creating systems can alleviate confusion and support growth. Family time is essential for a balanced life.We Discuss
02:54 The Misalignment in Entrepreneurial Success 05:56 The Journey to Time Freedom 09:05 Scaling and the Importance of Systems 11:54 Leadership and Vision in Business 14:56 The Role of Storytelling in Business 17:58 Personal Experiences and Family Life 21:02 Navigating Challenges in Software Development 24:07 Reflections on Growth and Learning 27:02 Creating Freedom Through Customer Hub -
On this episode of the Story Engine Podcast, we're talking with Hamish Knox. Hamish is a sales expert from The Sandler Group. He discusses the unique Sandler approach to sales, which focuses on gathering information rather than giving it, and how this can transform client relationships. Hamish shares transformative client stories that highlight the shift from metrics-oriented sales to relationship-focused interactions. The conversation also covers common sales myths, the role of accountability, and the significance of supporting clients as whole human beings.
In This Episode
Creating clarity through storytelling is essential in sales. Sandler's approach emphasizes buyer safety and effective communication. Salespeople should focus on gathering information, not just giving it. Building relationships is more important than metrics in sales. Time management can improve significantly with accountability practices. Supporting clients as whole human beings enhances relationships. Effective communication requires clarity and ownership of messages. Sales is a non-linear process that requires adaptability. Transforming a metrics-oriented mindset can lead to better outcomes. Creating clarity in communication is a leader's primary responsibility.We Discuss
03:59 Understanding Sandler's Approach to Sales 06:39 The Importance of Human Connection in Sales 09:44 Transformative Client Stories 12:52 Gathering vs. Giving Information in Sales 15:49 Overcoming Common Sales Myths 18:42 The Role of Accountability in Sales 21:32 Supporting Clients as Whole Human Beings 24:38 Creating Clarity in Communication -
In this episode of the Story Engine Podcast, Kyle interviews Barton Scott, a mineral expert and founder of Upgraded Formulas. Barton shares his journey in the health and wellness industry, focusing on the importance of mineral absorption and the impact of nutrition on overall health. He discusses the connection between physical health and emotional regulation, emphasizing how energy levels influence achievement and personal performance. Barton also highlights the target audience for his upcoming book, which aims to help high achievers regain control over their health. The conversation delves into Barton's personal struggles with health, his childhood experiences, and the moments that led him to find clarity and control in his life. The episode concludes with insights on the importance of sharing knowledge about health and wellness with others.
In This Episode
Barton Scott is passionate about mineral absorption and health. Many people struggle with nutrient absorption due to poor digestion. Understanding one's body and health is crucial for achieving goals. Nutrition and psychology are deeply interconnected. Energy levels significantly impact personal and professional success. The upcoming book targets high achievers seeking to improve their health. Childhood health struggles can shape one's future pursuits. Moments of clarity in health can lead to significant life changes. Sharing health knowledge is essential for community well-being. Health is a foundational aspect of personal development and achievement.We Discuss
03:11 The Importance of Mineral Absorption 06:03 Understanding Sensitivity and Health 08:51 The Connection Between Nutrition and Psychology 11:58 The Role of Energy in Achieving Goals 14:48 Target Audience for the Upcoming Book 17:59 Personal Health Journey and Insights 21:07 Childhood Struggles and Their Impact 23:59 Moments of Clarity and Control in Health 27:06 Crafting a Personal Story -
Today on the show we have Dane Palarino with Dad Bod Sculptors. Dane shares his journey of prioritizing health and fitness as a high-performing entrepreneur and family man. He emphasizes the importance of taking care of oneself first in order to effectively serve others. Dane discusses the challenges faced by men over the age of 35 in balancing their health, work, and family responsibilities. He highlights the negative impact of neglecting one's health on self-confidence, relationships, and overall well-being. Dane offers a solution by providing a playbook and support system through his company, Dad Bod Sculptors, to help men prioritize their fitness and nutrition.
In This Episode
Prioritizing health and fitness is essential for high-performing entrepreneurs to effectively serve others. Neglecting one's health can lead to negative consequences in various areas of life, including relationships and self-confidence. Men over the age of 35 need a playbook and support system to prioritize their fitness and nutrition. Building a sustainable system for health and fitness allows individuals to show up as their best selves in all areas of life. Prioritizing self-care is essential for personal growth and well-being. Replacing old habits with healthier ones is key to achieving lasting transformation. Building confidence and self-esteem requires consistent effort and self-reflection. Creating a legacy of meaning involves being present for loved ones and leading by example. Taking control of one's health and fitness can have a positive impact on all areas of life.We Discuss
02:40 The Importance of Prioritizing Health 06:51 Finding a Playbook for Health and Fitness 09:39 The Consequences of Neglecting Health 17:50 The Impact of Health on Relationships and Self-Confidence 20:43 Creating a Sustainable System for Health and Fitness 26:00 Seeking Inspiration and Taking Action 28:08 The Opposite Frequency Moment: Achieving Transformation 31:43 The Power of Self-Reflection and Personal Growth -
Today on the show we are talking with Dena Patton. Dena is the co-founder of a business coaching and consulting company and the founder of the Girls Rule Foundation, a nonprofit that empowers and advances girls through leadership and empowerment programs. She shares her journey of becoming a go-getter and a go-giver, and how philanthropy became a natural progression for her. Dena emphasizes the importance of teaching girls core skills such as financial literacy and leadership principles at a young age, so they can make informed decisions and have the confidence to pursue their dreams. She introduces the 100 School Initiative, a program that aims to teach these skills to girls and empower them to create a better future.
On This Episode
Philanthropy is a natural progression for many entrepreneurs who have achieved success and want to give back. Teaching girls core skills such as financial literacy and leadership principles at a young age is crucial for their personal and professional development. The 100 School Initiative aims to empower girls by teaching them these skills and providing them with the tools to create a better future. Courage is essential in telling our stories and making a positive impact in the world.We Discuss
08:42The Journey to Philanthropy 18:26The Importance of Teaching Girls Core Skills 21:38The 100 School Initiative 28:18Dena Patton's Personal Struggles and Success 32:15The Impact of Teaching Girls Essential Skills 35:23Closing Thoughts and Gratitude -
On this episode we are talking with Jon Marino about the process of preparing a talk that transformed his business. We discuss our personal connection through a retreat in Hawaii and the importance of storytelling in our work. Jon shares how working with Kyle has helped him improve his communication and teaching skills. We also talk about the power of focusing on the audience and the value of deepening the understanding of customers. Jon introduces his new offering, a deep dive into customer personas, and shares his excitement about helping entrepreneurs find direction and make a bigger impact.
In This Episode
Preparing a well-crafted talk can have a transformative impact on a business. Focusing on the audience and their needs is key to effective communication and teaching. Deepening the understanding of customers through personas can help businesses better connect with their target audience. The process of preparing a talk can lead to personal growth and a clearer sense of direction. Working with a skilled mentor or coach can help improve communication and teaching skills.We Discuss
02:32 The Power of Storytelling and Connection 04:24 Enhancing Copywriting and Marketing Skills 09:36 Deep Diving into Customer Personas and Branding Guides -
Today in the show we are talking with Trevor Crane. We discuss the power of collaboration and the importance of seeking help and support in achieving success. Trevor shares his personal journey of overcoming challenges and redefining bankruptcy as a turning point in his life. He emphasizes the need to take responsibility and find partners who can help accelerate growth.
In This Episode
Collaboration and seeking help are essential for achieving success. Taking responsibility and redefining challenges can lead to personal growth. Storytelling and vulnerability are powerful tools for connecting with clients. Finding partners and support can accelerate growth and help achieve goals. Applying to be a published author and joining the waitlist for 'Collaborate' can provide opportunities for personal and professional development.We Discuss
04:08 The Power of Collaboration 09:44 Defining Your Mission and Target Audience 15:58 Taking Ownership and Seeking Support 23:11 From Bankruptcy to Success 26:14 The Transformative Power of Collaboration 30:34 Living the Dream: Finding Your Happy Place -
On todays episode we're going to be talking about ticks, particularly verbal and nonverbal ticks and their impact on credibility and audience perception. Verbal tics include filler words like 'um' and 'uh' as well as nonverbal tics like sporadic movements. While these tics may not seem like a big issue on the surface, they can make speakers appear less competent and confident, and even like frauds or liars. I'll provide strategies for reducing verbal tics, including focusing on powerful storytelling, enrolling oneself in the message, and prioritizing the audience.
In This Episode
Verbal tics like filler words and nonverbal movements can erode credibility and make speakers appear less competent and confident. Factors like nervousness, being unprepared, and going off script can increase verbal tics. Reducing verbal tics requires focusing on powerful storytelling, enrolling oneself in the message, and prioritizing the audience. Verbal tics take away valuable speaking time that could be used to serve the audience. Practicing content and stories with a strategy can help reduce the reliance on scripts and improve speaking effectiveness.We Discuss
00:00 Verbal Tics and Credibility 03:10 The Subconscious Perception of Verbal Tics 05:03 The Importance of Powerful Storytelling 06:02 Prioritizing the Audience: Cure for Imposter Syndrome -
This week on the Story Engine podcast I'm talking about Information vs. Clarity. What is the difference between the two, and what do our listeners want? One leads to confusion, the other leads to action. I'll break that down on today's episode and show you exactly a simple shift in perspective in how you approach teaching. On This Episode The intention you bring to your sales process is crucial. Focusing on the listener's needs and removing barriers creates clarity. Excessive information can overwhelm and confuse the audience. Clarity allows for action and lasting change. Prioritizing clarity in presentations leads to better results. We Discuss 00:00 The Importance of Intention in Sales 01:26 Information vs. Clarity in Sales and Public Speaking 03:50 The Negative Effects of Excessive Information 05:15 Creating Clarity for Action and Lasting Change 07:13 Case Study: Shifting from Information to Clarity 08:12 The Freedom and Authenticity of Clarity
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On this episode we are talking with Krisstina Wise. Krisstina shares her personal journey with money and success, highlighting the importance of addressing money trauma and finding a healthy balance between wealth creation and health/happiness. She emphasizes the need to understand how much money is enough and develop a clear financial plan. Krisstina also introduces her CURBS program, which focuses on teaching individuals how to create wealth and financial freedom. The conversation touches on the significance of addressing limiting beliefs around money and the benefits of gaining clarity and confidence in managing finances. In This Episdoe Addressing money trauma and finding a healthy balance between wealth creation and health/happiness is crucial for financial well-being. Understanding how much money is enough and developing a clear financial plan is essential for financial freedom. Addressing limiting beliefs around money and gaining clarity and confidence in managing finances can lead to a more fulfilling and balanced life. Krisstina Wise's CURBS program focuses on teaching individuals how to create wealth and financial freedom. Money is a tool that can enhance relationships, provide options, and fund experiences.
We Discuss
06:57 Finding Balance: Addressing Money Trauma and Prioritizing Health and Happiness 10:57 How Much is Enough? Understanding the Importance of Financial Clarity 15:17 Creating Wealth and Financial Freedom: Introducing the CURBS Program 20:05 Overcoming Limiting Beliefs: Gaining Confidence in Managing Finances 25:27 Money as a Tool: Enhancing Relationships and Funding Experiences -
Today on the show we have Zipporah. Zipporah is an expert in both the tantric arts and in integrating that with many different kinds of plant medicines. But what makes her stand out is using cannabis in an intentional, clear way to open yourself up to better intimacy in your relationships; your partners first and foremost, but in many other areas of your business. And today we're going to explore that story of how to discuss these somewhat taboo topics and show the productive, powerful ways that they can be applied in many different people's lives.
In This Episode Start with oneself and cultivate awareness through practices like breathwork, meditation, and yoga. Intimacy blocks can manifest in various areas of life and impact relationships and personal growth. Using plant medicines, such as cannabis, in a conscious and intentional way can enhance intimacy and expand consciousness. Tantra and conscious sexuality can be applied practically in various aspects of life, including relationships and personal development. There is a need to address stigmas and misconceptions surrounding tantra, sexuality, and plant medicines. Creating clear boundaries and open communication are essential for healthy and fulfilling relationships. Embracing one's own desires and fantasies can lead to deeper levels of pleasure and connection. The journey of self-discovery and embracing one's authentic expression can lead to personal growth and transformation. Sharing one's story and experiences can inspire and empower others to explore their own paths of self-discovery and conscious sexuality. Intentions and declarations have the power to manifest desired outcomes and attract aligned experiences and connections. We Discuss 02:50 Cultivating Awareness and Consciousness 07:56 Addressing Stigmas and Misconceptions 09:52 Embracing Desires and Fantasies 13:46 Overcoming Intimacy Blocks 19:55 The Power of Boundaries and Open Communication 30:12 Dispelling Stigmas and Misconceptions 39:52 Sharing Stories and Inspiring Others 44:49 Manifesting Intentions and Attracting Aligned Experiences -
Today on the show we have Mark Gober. Mark is a deep thinker and author that has made an art and a life out of finding paradigms that need shifting and asking questions where most people wouldn't dare to ask. In this interview today, we're going to attempt to find the golden thread between all of his books and really hone in on his story of why he does what he does and why he's passionate about the way he creates and writes as an author. This is an excellent episode for anybody who is changing the world, changing people's beliefs, writing books, or just following a creative process.
In This Episode
Questioning and exploring new ideas and paradigms is essential for personal growth and understanding the world. The writing process helps solidify and crystallize knowledge and ideas. Paradigm shifts can be uncomfortable and may lead to losing alignment with certain people, but they are necessary for personal growth and truth-seeking. The goal of writing books is to present paradigm shifts and encourage individuals to have their own paradigm shifts. Collective paradigm shifts can lead to a better world and a shift in consciousness.We Discuss
02:24 The Journey of Paradigm Shifts 04:30 The Writing Process and Paradigm Shifts 08:11 Research Process and Intuition 10:30 Natural Process vs. Learned Process 12:27 Goals and Impact of Writing Books 15:20 The Importance of Questioning and Opening Up to New Paradigms 16:20 Challenges and Resistance to Paradigm Shifts 21:05 Negative and Positive Reactions to Paradigm Shifts 23:01 The Process of Paradigm Shifting 25:47 Living in an Upside-Down World 26:16 The Importance of Paradigm Shifting in Today's World 29:30 Story: Discovering a New Paradigm 32:48 The Process of Paradigm Shifting and Growth 35:12 Overview of Books and Topics 38:38 Closing Thoughts and Contact Information -
Today we have Joy Houston, the founder of Healing at a Scale on the show. Joy has an amazing process that connects and solves some of the biggest problems that health practitioners and their clients have. Today we're going to be talking about illness isolation and how difficult that can be for somebody going through some kind of condition and how healthcare practitioners who are often facing burnout and trying to do too much work one -on -one can solve both these problems by bringing together communities and allowing people to connect with each other and learn from each other.
InThis Episode Illness isolation and practitioner burnout are significant problems in the healthcare industry. Communities can help solve these issues by connecting practitioners and patients. By leveraging time and creating communities, practitioners can provide support, education, and empathy to a larger group of people. Sharing personal stories and values helps build trust with potential clients. We Discuss 01:30 Joy Houston's Background and Mission 03:51 The Importance of Labs and Clarity in Healthcare 05:40 Lead with Labs: A Client Acquisition Tool 07:32 The Synthesis of Practitioner Burnout and Illness Isolation 10:53 The Secret Sauce of Community in Getting Results 14:06 Joy Houston's Personal Experience of Burnout and Isolation 16:01 The Turning Point: Helping Practitioners Like Brooke 21:34 Experiencing Health, Community, and Impact 25:25 The Importance of Sharing Personal Stories 28:50 Closing Thoughts and Invitation -
On this episode, Kyle Gray shares highlights from his spell book, where he writes out future stories he wants to experience. He discusses the themes of creativity, community, presence, self-acceptance, and recognizing one's own value. Kyle reflects on how these themes have played out in his life and the lessons he has learned. He emphasizes the importance of actively engaging with the community, savoring the present moment, and practicing self-reflection and meditation. Kyle also highlights the power of storytelling in creating the future one desires. On This Episode Writing out future stories can help manifest them in unexpected and fulfilling ways. Having a supportive community fosters creativity and personal growth. Savoring and enjoying the present moment is essential for overall well-being. Recognizing one's own value and power is crucial for personal and professional growth. Engaging with the community and practicing self-reflection can lead to meaningful connections and personal transformation. Storytelling is a powerful tool for creating the future one desires. We Discuss 01:00 The Power of Community 05:18 Savoring the Present Moment 08:05 Recognizing Your Value and Power 09:58 Engaging with the Community 11:53 Storytelling for Creating the Future
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