Avsnitt
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Jordan Heath Rawlings, host of the Big Story Podcast, returns to discuss the evolution of daily news podcasts over the past five years. We first had Jordan on the show in 2019 after year one on the show. Since then, he noted the increased competition and the shift to virtual interviews post-pandemic. There's simply more choice with outlets having rushed into the space after the success of the The Daily and The Big Story.
The Big Story has evolved into video, releasing episodes on two YouTube channels, reaching 100,000 views, despite minimal video content. Some of the original challenges of balancing geographic and subject matter diversity, aiming for a balanced news diet. The Big Story remains majority Apple-listened, with Spotify growing. Notable guests over the last year include Prime Minister Justin Trudeau and Peter Mansbridge.
A Transcript and video version of the episode is available on the network page.
Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Over a year after Matt recorded a Summer of Discontent - he looks back on a second summer of discontent which feature more radio stations closures on AM, small FM size stations and one FM station in Canada's #4 market. Also layoffs in Kingston and London, and across iHeart in the USA. Matt also wonders why no one in radio seems to talk much about the audience...
Matt reaffirms that the Sound Off Podcast is about audience building and teases a few episodes in the works with Steve Pratt, Valerie Geller, and others.
Sign up for Matt's Newsletter called Sounding Off
Books mentioned:
Tom Webster's Book - The Audience is Listening.
Steve Pratt's Earn It.
Valerie Geller's new book is coming soon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Saknas det avsnitt?
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Jeff Umbro, is the founder of The Podglomerate, an award-winning podcast services firm specialized in production, marketing, and monetization of outstanding content.
In this episode, we discussed his transition from book publicist to podcasting, highlighting the company's evolution since 2017. He emphasized the importance of podcast promotion, noting that cross-promos are effective but should not be the sole strategy. Jeff also shared his insights on video's role in podcasting, noting its potential for discovery and engagement. He also addressed the complexities of monetizing podcasts, including the challenges of dynamic ad insertion and the need for fair CPMs. Our conversation concludes with Jeff's plans to develop a dashboard for better data tracking and his ongoing client projects, including "Master Plan" and "A Fine Mess."
Rather unintentional, but we discussed a promo swap we did back in 2019 between the Podglomerate's Storybound and Sound Off's Writing Class Radio, and what the ROI was.
A Transcript and video version of the episode is available on the network page.
Jeff also has a podcast called "Podcasting Perspectives" which goes even deeper into podcasting than this one does. And yes - he does video on Spotify and YouTube.
Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Sharon Taylor, Senior Vice President of Podcast Strategy and Product Operations at Triton, discusses her career journey from hospitality management to podcasting. She joined Omny Studio in 2016, initially on a contract basis, and later becoming CEO. Sharon highlights the evolution of Omny Studio from a radio tool to a comprehensive podcast platform, and its acquisition by Triton. She emphasizes the importance of brand safety and suitability in podcast advertising, and introduces Sounder, a tool developed by Triton to enhance contextual analysis and ad targeting. Sharon also touches on the challenges and opportunities for Canadian podcasters, noting the need for a unified approach and diverse revenue streams.
We also spent some time discussing the power of mobility; she has moved on multiple occasions across numerous time zones. She's currently living in my hometown of Montreal where the food is the best in Canada. Her favourite restaurant? Nyk's Bistro on Bleury.
(Not to be confused with the landmark Chez Nick's on Greene Avenue in Westmount) Take a date to Nyk's, take your mother to Nick's)
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Blubrry's CEO Todd Cochrane is back once again this week, and this time he's got a new toy he's eager to share: The Thrive bundle, Blubrry's first major foray into AI integration for podcasters. We begin by going over what exactly the Thrive bundle offers its users, including various AI-powered tools to help podcasters with tasks like episode planning, production, social media clips, and email.
For those who fear AI will run the world someday, worry not. Anyone who's used the current suite of online AI tools certainly knows they're not a replacement for human input by any means, and the Thrive bundle isn't trying to be. Todd explains that the AI tools are simply designed to streamline the podcast production workflow, giving users a jumping-off point to help create show notes, descriptions, and other metadata quickly. We do, however, touch on the valid concern that people may attempt to create fully AI-generated podcasts using voice data, or replace sections of their podcasts with AI voiceover and pretend they didn't. The Thrive bundle doesn't provide these tools to begin with, but Todd also emphasizes the importance of full disclosure to the audience whenever AI tools are integrated in any form, a sentiment we at The Sound Off Media Company fully agree with.
We also discuss Blubrry's competition in the AI field, and what makes the Thrive bundle stand apart in a sea of rushed-to-market AI tools, from its price to its comprehensive toolkit. If you, like me, are growing tired of paying for 6 different AI assistants and using maybe 20% of each one, the Thrive bundle may be the option for you.
We take a slightly different direction in the latter half of the episode, moving to the topic of podcast discovery. Google's AI integration for its search engine is already making it trickier to find correct information quickly (see the "put glue on your pizza" incident), and Todd believes having a rich suite of metadata and SEO skills will continue to grow ever more important as time goes on.
PROTIP: One of the podcasts Todd listens to on a regular basis to stay on top of AI is The Artificial Intelligence Show.
A Transcript and video version of the episode is available on the network page.
Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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You likely know Dan Misener for his work in Podcasting - but I managed to trace his roots back to radio. Specifically, to CBC and shows like DNTO (Definitely Not the Opera) and Spark with Nora Young. His radio days actually stretch back a little further than that to campus radio at Dalhousie's CKDU in Halifax. But it was his time at Pacific Content where Dan began to explore audience development in the podcast space. Yes, he could have continued on making great sounding shows at places like the CBC, but what's the point if you aren't getting everyone to listen, right?
In this episode we will discuss those early radio days and the natural transition to podcasting, the experimenting at the CBC with Spark, and the creation of a feedback loop for the show. We also spoke about the importance of the packaging of your podcast and how it appears in podcast catalogues and on a dashboard display in a vehicle. We also talked about some of the cool blogs that Dan has written, the very helpful Podcast XRay that was released earlier this year which helps you find out things about show's like release days, enclosure tags and the brand new analytics Dashboard from Bumper presents another look at podcast metrics focusing in consumption and verified listens to a show. Yes downloads are cool but have you ever appreciated the Time Spent Listening (TSL) to your show?
Dan has given us a look into new Bumper Dashboard for their clients and we make a few observations about the Sound Off Podcast. Some we knew; some we did not.
We also touched on some other lingering podcast questions like, does it matter what day of the week you release an episode, and what's the role in video for your show. The answer to both is... YES!
I did not ask Dan about his feelings about Rogers (mis)handling the attempted shuttling of Pacific Content, nor the ensuing sale to Lower Street... there were podcast marketing strategies to pursue after all.
A Transcript and video version of the episode is available on the network page.
Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Carlota G is the midday host at 107.5 XTreme Radio in Vegas. We discussed her early career path in radio, starting as a vinyl collector in high school and later transitioning from a medical billing job and then into broadcasting. She was inspired by DJs like Dusty Street and Doug "Sluggo" Roberts of KROQ fame.
Carlota shared stories of her early days in radio, including moving from Southern California to smaller markets like Porterville and Fresno to get her start. She quickly moved up to doing overnight shifts at age 22. We discussed the music scene in the 1990s, including the diversity of alternative radio and the impact of Napster. Carlota honed her interviewing and programming skills over the years, including a long tenure at KCRW.
Carlota opened up about the challenges she faced during the COVID-19 pandemic, including losing her job and suffering long-term health effects. She praised her current boss, Cat Thomas, for his forward-thinking leadership.
We also talked about the potential for revitalizing rock radio by blending alternative and rock music, and Carlota shared her experience of turning around the struggling X107.5 station in Las Vegas. She believes radio can make a comeback by focusing on community engagement, personality, and great music.
A video and transcription of this episode can be found on our network page.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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At least once a year I get the urge to do an episode about career management and what to do when there are mass layoffs from the impactful culprits like Bell, Audacy, iHeart, Corus, Rogers, or Cumulus. Yes these aren't the only companies that lay off staff but it feels worse when public companies do it. Over the last few months, Corus and Audacy have faced restructuring and rumours abound of being de-listed from their local stock exchange. If you are thinking a career change is inevitable, I have an episode 8 years in the making.
I met Mac Prichard back in 2016 at Podcast Movement in Chicago. He had just started his podcast "Find Your Dream Job". Although the podcast is Portland, OR based, all the strategies and tactics to finding your dream job apply universally. In this episode, we will flashback to 2016 when I had no idea WTF I was going to do for work, and I appeared on Mac's show and they helped point me in the right direction. You'll also pick up some strategies on networking, applying for jobs, and managing your online presence. Yes, you need a LinkedIn Page. With that said, please connect to mine right now.
Please subscribe to Mac's Podcast "Find Your Dream Job".
PLEASE - share this episode with a friends who can benefit from all this amazing career advice.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week, I speak with Rob Grant from 101.5 Today Radio in Calgary. Back in 2022 I went to Spain and landed in Seville for the Copa Del Rey final between Real Betis and Valencia. On my Instagram I wondered why there were so many firecrackers going off. It was Rob who explained that it is the Valencian way of saying hello - it football terms. Over the years we have had football chats, and some radio ones as well. This conversation features some of the many things I love including radio, politics, history, and football. In fact - these could be my top 4 things to talk about.
In this episode, Rob explains what hospital radio is, and how he wanted to do radio since the age of 9. We spend a little time discussing radio in Nelson, Kelowna, Edmonton and Calgary. He also made some prognostications for football and future elections.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jeff Woods returns to the show. He was a guest way way back in 2016 in Episode 2. Back then we spoke about his (then) new book, Radio, Records and Rockstars. Shortly after came the creation of a successful radio show and podcast. In this episode you will hear his process of creating an episode, the non-use of AI in research, and the influence of the late Bob Mackowycz on his career, and Woods' affinity for new music and live performances. Jeff discusses his experience in radio and podcasting, as well as his new book about relationships and sexuality. Additionally, he discusses the motivation behind his book and the importance of promoting acceptance and understanding of diverse sexualities.
The New Book is here! The Kickstarter is underway!
The Podcast is Here!
And if you are a radio program director - pick up his show.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Back in August of 2020, I had Alan Cross on the show to talk about the issues facing the music industry in the wake of the pandemic. In 2022, we could have declared that music was back but we still didn't have any real numbers with so many people trying to make up for lost time, missed shows, and those forgotten tickets stored somewhere on the internet.
In this episode, music geek Alan Cross sits down to tell us about some of the latest trends in music, why concert tickets are priced the way they are, who sets the prices and why some tours are being cancelled before they get started. Yes we talked about two of the biggest stories surrounding concerts: Taylor Swift's success and the U.S. Government's Ticketmaster/Live Nation Anti-Trust lawsuit. We also discussed two Canadian based music documentaries that radio junkies might be interested in, including Hate To Love: Nickleback and the CFNY: The Spirit of Radio.
A transcript and a video version of the show are available on our network site.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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It appears that Jeremy Baker has come full circle. After starting the commercial part of his career at the Zone in Victoria, Jeremy has returned. We discuss his early years buying 90's CD's, listening to 99.3 the Fox, X, and other alternative formated radio. We talked about his time working university radio before heading to the Zone in Victoria then to CFOX in Vancouver, and later the Peak and most recently a stint at Acadia Broadcasting's the Surge before heading back out west.
The conversation revolved around the radio industry with tons of name dropping and nerding out on east and west coast radio.
A transcript and a video version of the show are available on our network site.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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In this episode, Jeremy recounts his career journey from his first internet and computer experiences in the 1990s to his current role in digital innovation for radio. Beginning with a vivid recollection of early personal computing and internet usage, Jeremy shares how his tech-savvy background led him to a pivotal role at Clear Channel and later at Hubbard Radio. Through engaging anecdotes, he discusses the challenges and opportunities faced while integrating digital platforms, social media, and podcasting into traditional radio. Jeremy elaborates on the evolution of digital departments, the importance of strategic content repurposing, and the potential impact of AI on the industry. His insights provide a broader understanding of navigating digital shifts, encouraging radio professionals to adapt and innovate in an ever-changing landscape.
Definitely connect with Jeremy on his LinkedIn Page.
A transcript and a video version of the show are available on our network site.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Another episode years in the making. Scot Turner recently retired from Evanov Radio in Brantford, Ontario. Scot discussed his experiences in radio programming, sharing insights on how to navigate challenges and create successful radio stations, including CFNY, 94.5 The Beat, Dave-FM in Kitchener, and many more. Scot emphasized the importance of blending genres, catering to a specific audience, and adapting to changing listener preferences. We also discussed the evolution of dance music on radio, particularly in the 1980s and 1990s, and the challenges and opportunities in urban radio programming in Canada during the early 1990s.
We got deep into the weeds on the integration of hip hop and urban music into Canadian radio formats and the impact of streaming platforms on traditional radio. Highlighted are the nostalgia and importance of CFNY, culminating in a forthcoming documentary supported by Corus Entertainment. Finally, we emphasized the significance of celebrating radio's history through anniversaries and innovative programming, offering a rich perspective on the medium’s past and future.
A transcript and a video version of the show are available on our network site.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Heather Furr is the Director of Digital for the Bob & Sheri Show. They have 70 radio affiliates that they work with. Inside the walls of one radio station, digital strategy is an ongoing discussion and debate over best practices, staying on brand and what makes content go viral. Heather's work day is about deciding what is important in the moment and making sure the show is represented online whenever and all the time. (Yes I wrote that)
Our discussion included the challenges faced by young people in the radio industry, including limited opportunities for growth and development, lack of competitive pay, and the need for radio to adapt to changing times. Heather the importance of adapting to industry trends, managing expectations, and providing education and training to support young talent. We also highlighted the often-overlooked contributions of industry professionals, including promotions assistants, traffic department staff, and digital content creators. Additionally, Heather mentioned the significance of social media in creating a sense of community and connection among their audience, and the importance of building a strong online presence for radio stations. Finall,y (and this is the best part) Heather shared her strategies for creating a community around their podcast and prioritizing digital platforms.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Last time Sue Haas was on the show, she had just moved over from Blue Ant Media to start as the President and COO of NLogic. Well, almost a year has gone by since then, and Sue's back to let us know how it's going.
If you're listening in Canada, you're probably aware that NLogic has been a steady supporter of this show for a long time now. We use their services all the time to source ratings data, but as Sue explains, you're dead wrong if you think that's all they have to offer.
Sue also speaks about what the transition was like, and how she's had to adapt since joining NLogic. After all, it's not every day someone joins a company starting at the very top, and the first year of decision-making is crucial. Thankfully, Sue's been more than capable of keeping up. We talk shop on the technical side, and she shares the thought process behind the direction she wants the company to head in. As it turns out, there's a whole lot to look forward to in the world of media metrics, data and data strategy. The future sounds pretty darn promising.
If you think NLogic could benefit your business or podcast, I encourage you to head to their website to learn more about what they can do for you. And if you want to stay up-to-date on the newest happenings in the media metrics landscape, sign up for NLogic's newsletter for information on upcoming webinars.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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I reached out to Roz Weston when he was releasing his book, A Little Bit Broken in September of 2022. So that is not completely true - I sent an email to the publisher requesting an interview and you know how that can go. Publisher prefers TV over a podcast so on and so forth. It was another show in our company The Women of Ill Repute that had a really great interview about the Roz and the book... one that I didn't think I would be able to best. So I left it be.
Now comes a new podcast from the Frequency Podcast Network called The History of Roz & Mocha. It is six episodes on how they came together, why the show works and how it has lasted 14 years when most armchair PD's gave it 14 months.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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We last had Arielle Nissenblatt on episode 307 a few years ago and loved the enthusiasm and energy she brings to the space. So much has changed in two years including many things that pertain to marketing like social media and video usage - so you have an idea where this conversation is headed. This is some all encompassing involvement: Her Ear Buds Collective Newsletter, The Trailer Park Podcast which discusses the good and bad of Podcast Trailers, The Podcast Community Discord Channel, She is the Community Marketing Manager at Descript, and she is also on the Board of Governors of the Podcast Academy.
In this episode, you will hear Arielle tell me how she reacted when she found out that Descript would be purchasing Squadcast, why she is not excited about Threads, what makes a great podcast trailer and why she started a podcast about it, and why the Podcast Academy is important for all podcast creators.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Craig Bruce’s radio days started in 1986 hosting shows in Australia. He now consults for radio stations and launched a podcast called Game Changers Radio in 2016, featuring interviews with radio personalities from around the world. While the show podfaded in 2020, it is the new series called Melbourne Radio Wars, which documents Kyle and Jackie O’s entry into the Melbourne radio market.
On this episode, you will hear about the differences between Australian and North American radio. The key to Kyle and Jackie O's success is their chemistry from 20 years working together, Kyle's humor, Jackie's ideas, and excellent resourcing/marketing by the station, and how Craig works with younger producers to bring fresh ideas.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Joining us Tuesday on the show is Craig Bruce, a consultant for radio companies in Canada, New Zealand and Australia. We are going to talk about his career but also his podcast is called ‘Game Changers Radio’ which returns with a new series called Melbourne Radio Wars. Please take this moment to follow or subscribe to the show.
About Melbourne Radio Wars:
It’s the question that every radio pundit wants to know the answer to - can the world’s best radio show be number 1 in Australia’s biggest radio market?
The Melbourne Radio Wars hosted by Craig Bruce and Irene Hulme is a podcast dedicated to the most exciting battle in radio history.
Kyle and Jackie have conquered the Sydney airwaves for close to 20 years, now they’re taking on their biggest challenge yet.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
- Visa fler
