Avsnitt
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Join Scott as he unpacks the remarkable growth of Tiege Hanley with founder Kelly Thornton.
From initial struggles to becoming a powerhouse in men's skincare, Kelly shares invaluable insights into building a consumer brand on Amazon.
Learn how Tiege Hanley leveraged YouTube for content-driven growth, simplified its product offerings, and mastered omnichannel expansion, including significant penetration into European markets.
They delve into the challenges of scaling internationally, navigating digital marketing shifts, and maintaining brand integrity across platforms. Kelly also shares his perspective on the future of brand building, emphasizing long-term vision over short-term gains.
Episode Notes:
00:15 - Kelley Thornton Introduction
01:44 - Building a Scalable Brand
04:00 - The Genesis of Tiege Hanley
05:14 - Overcoming Early Challenges
07:23 - Content-Led Approach
11:00 - Content Creation Strategy
12:25 - Navigating Digital Marketing Challenges
14:10 - Amazon as a Sales Channel
18:27 - Overcoming Business Plateaus
21:57 - International Market Expansion
23:01 - Surviving the Aggregator Wave
27:00 - The Importance of Early Amazon Presence
LinkedIn: linkedin.com/in/kelleythornton-ceo-tiege-hanley
Website: www.tiege.com
Related Post: How To Find Amazon Sellers as an Agency Using SmartScout
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Are you unintentionally sabotaging your Amazon profits?
Dive into this week's episode and learn about the hidden "dead zones" in Amazon pricing, particularly within high-volume categories such as Grocery, Beauty, and Clothing.
Scott reveals why pricing products between $10-$12 is a critical mistake due to Amazon's intricate FBA fee structures. Learn how these "dead zones" can significantly impact your bottom line and discover strategic pricing adjustments to maximize your margins.
Beyond pricing, Scott also breaks down the latest annual changes to Amazon's Fulfillment by Amazon (FBA) fees, a crucial factor for any seller looking to maintain profitability. Understand how these fee adjustments directly affect your operational costs and how to adapt your business strategy accordingly.
Plus, Scot analyzes new data on Buy Box wins, revealing that nearly 40% of products now see multiple sellers sharing this coveted spot. Discover the key factors, including shipping speed and price competitiveness, that influence Buy Box rotation.
Finally, get exclusive insights into Amazon's global revenue breakdown, with a deep dive into the US market's dominance, offering strategic opportunities for expansion.
Episode Notes:
00:10 - Overview of dead zones in Amazon pricing
01:36 - Impact of Amazon FBA Fees
02:30 - Dead Zone Pricing Insights
04:38 - Importance of FBA Fee Structures
06:38 - Multi-Seller Buy Box Dynamics
08:41 - International Amazon Market Insights
Related Post: Amazon FBA Fees Have Increased 50-200%—Here’s How It’s Changed Over the Years
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Saknas det avsnitt?
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E-commerce & Channel Strategy Expert Kara Babb from High Tide Commerce joins Scott to dissect the e-commerce landscape.
From navigating Amazon's vendor system to building brand strategies and launching her consultancy, Kara shares unique perspectives.
Learn how viral events impact sales, how to manage brand media, and the challenges of implementing e-commerce strategies in large corporations.
She also shares her framework to unlock growth, emphasizing cross-functional collaboration and the importance of focusing on business outcomes.
Discover how Amazon influences broader business strategies and gain actionable insights for navigating the complexities of multi-channel sales in today's digital age.
Episode Notes:
00:30 - Kara Babb Introduction
01:55 - Kara’s Journey in E-Commerce
03:00 - The Vendor Experience at Amazon
04:28 - Transition to Brand Side
06:55 - Brand Media Management
07:32 - The Role of Viral Events
10:10 - Working with Agencies
10:37 - Organizational Dynamics in Large Corporations
14:28 - Key Insights for Unlocking Growth
18:05 - Streamlining Brand Strategy
19:04 - Importance of Cross-Functional Collaboration
20:25 - Navigating Multiple Channels
23:20 - The Dual Nature of Amazon
25:50 - Why Amazon is Not the Solution for Everything
27:00 - Biggest Barriers and Impacts to Conversion
28:43 - Strategizing and Prioritizing
Website: www.hightidecommerce.com
LinkedIn: www.linkedin.com/in/karababb
Related Post: Amazon Marketplace Sellers: A Look at Seller Counts and Revenue Performance
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From Amazon's explosive growth to its evolving policies, this episode covers everything you need to know about the Buy Box.
Scott explores how shipping speeds and location impact Buy Box ownership, introduces a groundbreaking new tool for regional analysis, and offers strategic recommendations for large brands and resellers.
Scott also touches on Amazon vs. TikTok Shop/Shopify and the latest reimbursement policy changes.
Don't miss out on these crucial insights! Listen now and start dominating the Amazon Buy Box.
Episode Notes:
00:09 - Winning the Amazon Buy Box
01:51 - Insights on Amazon's Growth
05:05 - Amazon's Policy Changes
09:10 - Buy Box Dynamics
10:20 - New Tool Introduction
13:22 - Implications for Large Brands and Resellers
13:41 - Strategic Recommendations
16:00 - SmartScout iPhone App
Email: [email protected]
LinkedIn: linkedin.com/in/scott-needham-a8b39813
Related Post: Stop Losing Sales: Introducing the Buy Box Map for Amazon Sellers
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Revolutionize your Amazon strategy with SmartScout’s Buy Box Map!
Discover who's winning the buy box in each state, at what price, and how fast they're shipping.
Learn how FBA, FBM sellers, 1P Vendors, and resellers can leverage this data to optimize shipping, improve conversions, and uncover hidden arbitrage opportunities.
See how wildly products can vary across states and leverage this data for explosive growth.
Plus, get an exclusive discount code!
Episode Notes:
00:20 - New Mapping Feature Developed for SmartScout
01:43 - The Buy Box Map and Its Unique Capabilities
02:24 - Practical Application of the Buy Box Map
04:25 - Impact on Selling Strategy
06:11 - Conversion Rate Dynamics
07:28 - Logistics and Fulfillment Insights
08:15 - How to Leverage The Buy Box Map for Analysis and Decision-Making
09:58 - Future Enhancements and Use Cases
10:24 - Reflections on the launch of an innovative tool
Coupon Code: BuyBoxMap
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Join host Scott as he sits down with Uri Rahimi, a serial entrepreneur whose diverse ventures span the worlds of e-commerce, manufacturing, and software development.From humble beginnings flipping iPhones in high school to building a multi-million dollar wall decor brand, Uri’s story is a testament to the power of entrepreneurial spirit and relentless pursuit of opportunity.In this episode, we delve into Uri's journey, exploring his early forays into Amazon selling, the challenges of scaling a physical product business, and the strategic decision to open his printing facility in Miami.Uri shares invaluable insights from navigating the complexities of manufacturing, including his experiences at global trade shows and firsthand observations of production processes in China.Tune in to discover how diversification can create unexpected synergies between seemingly unrelated businesses, the strategic advantages of manufacturing your product line, and the importance of embracing the learning process inherent in every entrepreneurial journey.
Episode notes:
00:17 - Uri Rahimi Introduction
02:00 - Uri Early Ventures in High School
04:00 - Entrance into Amazon and First Brand
06:00 - Learning from China and Import Challenges
06:25 - Scaling the Business
07:25 - Product Research
07:55 - Increasing Conversion Rate
10:45 - Number of SKUs Created and Removed
11:41 - Reaching 7 Figures
12:00 - Uri Continued Interest and Involvement in Software Development
16:30 - Vertical Integration and Becoming a Manufacturer
17:55 - Overcoming Manufacturing Challenges
18:34 - Expansion to Print-On-Demand
20:45 - Technological Limitations and Innovations
26:15 - Artelo Specialization
29:07 - Seller Utilities
30:20 - Value of Having SQP Reports
32:35 - The Keepa Model
34:50 - What’s Next for Uri?
36:23 - Beating China
37:22 - The Platform Risk
39:05 - The Future of Amazon
LinkedIn: https://www.linkedin.com/in/uri-rahimi/
Related Posts: How to Leverage Amazon A+ Content for Brand Building
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Boost your Amazon business without breaking the bank!
Scott explores an array of free tools that can transform your selling strategy on Amazon. From price trackers such as Keepa to innovative solutions such as Veeqo's profitability analyzer — there’s something for every seller looking to maximize profits while minimizing costs.
Episode Notes:
00:10 - Best Free Tools Overview
03:00 - David Zimmerman's curated list of free tools (@ddzim)
04:19 - Profit Analyzer: Veeqo
05:35 - PPC: Advance
06:45 - Search Query Performance: Amazon Seller Central
07:42 - Product Opportunity Explorer: Amazon Seller Central
09:07 - Sales Estimator: JungleScout
09:48 - FBA Calculators: Profit Guru, Jungle Scout, Amazon FBA Calculator
10:13 - Exploding Topics: SmartScout
10:55 - Google Trends
12:34 - Amazon Seller Map: SmartScout
13:52 - Price Tracker: Keepa
Related Post: The 10 Largest Amazon Vendor Brands
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Scott takes a deep dive into the evolving Amazon marketplace to determine whether it still offers the same potential for success as it once did.
From shifting trends in product sourcing and search traffic to the challenges of launching new private-label products, he explores sellers' strategies to thrive despite increasing competition and changing policies. He also tackles many sellers' pain points, such as account suspensions, bundling complexities, and changes to Amazon’s reimbursement policies.
As Amazon continues to grow, so do the opportunities for partnerships and expansion. However, the platform’s rapid evolution comes with growing pains, and he discusses how sellers can navigate these challenges while staying profitable.
Join Scott as he uncovers what it takes to succeed on Amazon in 2025 and beyond.
Episode Notes:
01:30 - Marketplace Pulse Year in Review
05:20 - Amazon Haul
06:15 - Starting a New Private Label Product
07:05 - Increase in Section 3 Suspensions
09:15 - Amazon Marketing Cloud (AMC)
10:40 - Exceptions on Bundles
12:40 - Jungle Scout and Helium 10 Search Traffic
14:20 - Alibaba to Amazon Search Volume
15:40 - Amazon Fees not Going Up
16:15 - Amazon Business Growing
17:10 - Growing Pains of Amazon
17:30 - Amazon Partnerships
17:55 - Amazon Reimbursement Policy
18:55 - Next Podcast Topics
Related Post: Top 50 Amazon Marketing Agencies for 2025
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Scott welcomes John Aspinall from PickFu after a two-month hiatus on guests.Unlock the secrets to eye-catching Amazon listings and skyrocket your sales with John and learn how non-designers can create compelling product images that drive clicks and conversions on Amazon.John breaks down the key differences between graphic and merchandising designers, emphasizing the importance of storytelling through "hero" images to boost click-through rates. He also highlights how China's advancements in merchandising are challenging U.S. sellers and shares strategies to stay competitive.Packed with actionable insights, this episode covers innovative tactics for showcasing products effectively while adhering to Amazon’s guidelines. Tune in now to transform your listings and make your products stand out!
Episode Notes:
01:30 - John Aspinall Introduction
03:00 - Graphic Designer vs Merchandising Designer
06:30 - The Clickthrough Rate Comeback
08:30 - Best Practices on Merchandising
14:10 - Optimizing for Humans and Bots
15:10 - Designing Product Images
19:45 - The Image Guidelines
22:20 - Seasonal Merchandising
24:40 - The Risk/Rewards of Merchandising Experiments
LinkedIn: linkedin.com/in/jaspinall
Website: AmazonCTR.com | pickfu.com
Related Post: 7 Pro Amazon Listing Optimization Tips to Send Your Sales Soaring
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Scott breaks down the two primary types of Amazon professionals (service providers and brand owners) and discusses the potential of categories such as grocery, beauty, consumables, and pet products.
He demonstrates how SmartScout can help identify valuable brands and gain insights from trade show analysis without attending in person.
The podcast also explores the shift in the beauty industry from “luxury” to “premium” and the implications for resellers due to brand gating initiatives. Plus, a real-world example of how price points can influence consumer choices is shared, using the AMD vs. Intel case study.
Episode Notes:
00:10 - Two Types of Amazon Professionals
01:35 - Strategies for Type 1 Sellers
06:15 - Strategies for Type 2 Sellers
10:30 - Observations and Industry Insights
13:10 - Intel vs AMD Amazon Advertising
SmartScout Tradeshows
AMZ United
Voice of the Amazon Seller
Related Post: Amazon Ungated Categories: Everything You Need to Know
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Amazon coupons. Scott explores their potential to significantly boost your sales.Despite recent changes in Amazon's discounting policies, coupons remain a powerful tool for sellers. Scott discusses how coupons can drive click-through and conversion rates, even if not all customers utilize them.He also explores a case study featuring a top-selling brand, Jackery, which effectively employs a dual strategy of large coupons and discounts to maximize sales. He discusses the controversial practice of price inflation before applying significant discounts, a tactic used by brands such as Jackery to circumvent Amazon's pricing policies.Furthermore, Scott examines current trends in Amazon's discounting landscape, including the declining effectiveness of Prime Exclusive Discounts and the untapped potential of traditional coupons - providing strategic insights on how to effectively use coupons to clear inventory, increase market share, and avoid potential pitfalls like Amazon-to-Amazon arbitrage.
Episode Notes:
00:10 - The Power of Coupons in Boosting Sales
01:35 - Jackery Case Study: High-Impact Coupon Strategy
02:50 - Understanding Amazon's Pricing Flexibility
03:55 - The Changing Landscape of Amazon Discounts
05:05 - The Consumer Perspective on Coupons
06:55 - Coupons as a Strategic Sales Tool
07:45 - Community Engagement and Survey Initiative
09:35 - Golden Seller Awards
Related Post: Top 50 Amazon Marketing Agencies for 2025
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Scott examines the evolving landscape of the Amazon seller ecosystem. From web traffic to key tools such as Helium 10 and Jungle Scout declining by 50% over the past two years, the conversation centers on what this means for new and established sellers.He opens the discussion by exploring the sharp decline in new Amazon sellers entering the market. The pandemic-era e-commerce surge from 2020-2022 has faded, leading many new sellers to exit after facing early challenges. Despite this shift, Amazon continues to grow steadily at 15-20%, driven largely by established brands utilizing agencies and expertise to strengthen their presence.Scott also shed light on how external forces such as tariffs and policies from the Trump administration are shaping the industry while highlighting the dominance of Chinese sellers. Sellers from key cities in China remain resilient, maintaining their stronghold despite geopolitical tensions and trade challenges.Tune in for a comprehensive analysis of the trends shaping the Amazon seller space and practical advice to navigate this evolving landscape.
Episode Notes:
00:10 - Market Forces and Trends
02:15 - Traffic Decline of Top Amazon Seller Tools
05:05 - Growth of Large Brands
06:45 - Analyzing The Broader Market
08:10 - Effects of Political Events on Market Dynamics
09:38 - Observations on Chinese Market Impact
10:40 - Insights on Chinese Sellers in the Amazon Marketplace
Related Post: The 10 Largest Amazon Vendor Brands
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Amazon has recently updated its bundle policy, and this episode is dedicated to breaking down the implications for sellers of all sizes.Scott discusses the specific changes, their potential impact, and strategies to continue leveraging bundling to boost sales. He also explores successful bundling strategies, using Fender guitar bundles as a case study.By analyzing their approach, we'll uncover valuable insights into creating compelling and compliant bundles. Additionally, we'll delve into the role of software tools such as Smart Scout in identifying bundling opportunities and optimizing product listings.Join Scott as he navigates this evolving landscape and empowers you to maximize your sales potential.
Episode Notes:
01:50 - Updated Product Bundling Policy for Consumables
03:35 - Example of Non-compliant Bundle
04:30 - Case Study: Fender Guitar Bundles
07:43 - The Role of Software in Bundling
Related Post: Traffic Graph Update
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Amazon is again shaking up the e-commerce world with its latest initiative: a low-cost store designed to compete with emerging players such as Temu. This new program offers rock-bottom prices and ultra-fast shipping directly from China.
Scott delves into the potential impact of this move on small private label sellers and established brands. He discusses how this strategy could affect product categories and pricing dynamics.
To stay ahead of the curve, Scott also explores the use of SmartScout to identify competitive opportunities and potential threats from Chinese sellers. Join him as he navigates this evolving landscape and discusses strategies to adapt your business accordingly.
Episode Notes:
00:27 - Amazon's new low-cost store initiative
02:35 - Key Aspects of the New Program
04:17 - Invite-only Nature and Sourcing from China
05:20 - Focus on Lightweight Items and Restrictions on Certain Product Categories
05:53 - Branded by Amazon
06:45 - No Returns
07:05 - Fulfillment Fees
07:55 - Impact on the E-Commerce Landscape
10:16 - Strategy and Tool for Small Private Label Sellers
Related Post: How To Use a China Sourcing Agent
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Scott explores the limitations of popular FBA calculators and uncovers hidden costs that can significantly impact profitability. He discusses the importance of accurate accounting and inventory tracking, as well as strategies for managing high return rates.Drawing from years of experience selling over $100 million worth of products on Amazon, Scott delves into real-world examples and insights.
Join him as he uncovers the truth behind FBA profitability and equips you with the knowledge to make informed decisions.
Episode Notes:
01:15 - FBA Calculators Lies
04:35 - Understanding Profitability
08:55 - Amazon FBA Calculator
10:06 - Best Accounting Methods for Amazon Sellers
12:00 - How to Have a Profitable Amazon Business
Coupon Code: Smart2024
Related Posts:
The Best Accounting Methods for Amazon Sellers
Profit Estimations
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In this episode, we're joined by Max Sinclair, Founder and CEO at Ecomtent, to explore how AI tools can revolutionize your e-commerce strategy.Discover how AI can help you craft product titles and descriptions that rank higher in Amazon search results. Learn why visual context is crucial in the age of AI-powered search algorithms, and how to optimize your listings accordingly.Explore innovative templates that make it easier to create stunning primary images and A+ content.Don't miss this opportunity to learn how AI can help you save time, boost sales, and stay ahead of the competition on Amazon.
Episode Notes:
00:50 - Max Sinclair Introduction and Background
05:40 - AI's Impact on E-commerce
07:20 - Content Creation and the Importance of Visual SEO
08:45 - Streamlining Content Generation
13:30 - How Templates Streamline Content Creation for Non-designers
18:10 - Enhanced Brand Content
20:50 - Primary Image Optimization
25:15 - Technical Insights and Data Usage
LinkedIn: linkedin.com/in/max-sinclair-ai
Website: ecomtent.ai/
X: x.com/maxsinclair4
Related Post: How to Use AI for Successful Amazon Selling
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Get the latest on Amazon's pricing trends, including an upcoming inflation report.
Scott compares 1P and 3P sellers and discusses how major brands like Apple dominate the marketplace. Understand how inflation affects Amazon's pricing strategies, particularly for Chinese sellers. Gain insights into the challenges and methodologies used to analyze price trends across millions of products.
Plus, learn about the prestigious Golden Seller Awards.
Episode Notes:
00:15 - About The Smartest Amazon Seller
02:30 - Golden Seller Awards
04:20 - Average Price of Selling ASINs
04:59 - 1P Brands Report
08:15 - 1P vs 3P
11:28 - Inflation Prices on Amazon Marketplace
Related Post: How to Search Amazon Storefronts and Sellers
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Ever dreamed of building a multi-million dollar Amazon business with your sibling?
Join us for a special episode where we sit down with my brother and co-founder, Jeff, to uncover the secrets behind our journey from humble beginnings to becoming one of the top Amazon sellers.
We'll share candid stories about the highs and lows of running a successful e-commerce business for over a decade, including the importance of adaptability in scaling a business, insights on leveraging third-party logistics for growth, and lessons learned from pursuing brand exclusivity deals.
Whether you're an aspiring entrepreneur or an e-commerce enthusiast, this episode is packed with valuable insights you won't want to miss.
Episode Notes:
00:10 - Jeff Needham Introduction
02:15 - Early Days and Initial Insights Into the Amazon Marketplace
05:00 - Scaling the Business
06:55 - Realizations and Challenges
09:50 - Decision to Move Warehouse Operations to Indiana
12:25 - Optimizing the Business
15:30 - Exploration of Brand-Direct and Exclusive Selling Models
16:10 - Lessons Learned from Watching Other Competitors
17:20 - Brand Direct Challenges
19:00 - Failed Ventures and Insights
25:30 - The Reimbursement Service
26:18 - Operational Innovations
29:30 - Scott’s Scouting Tool
30:30 - Issues with Expanding Too Wide
33:10 - Dealing with Accounting
34:47 - COVID Stories
37:45 - Price Gouging
39:15 - Amazon Inventory Constraints
Related Post: 7 Pro Amazon Listing Optimization Tips to Send Your Sales Soaring
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Join Scott and George Reid from AMZ Design Kit as they explore innovative strategies for creating eye-catching Amazon product pages that convert.Discover how George's journey led him to develop a unique tool that curates top-tier design examples, infographics, and A+ content to inspire your creative process.Learn how AMZ Design Kit collects and organizes high-performing design elements to fuel your inspiration. Explore practical tips to speed up your design process without sacrificing quality. Understand the significant impact of well-designed pages on conversion rates and advertising effectiveness.Tune in to discover how to elevate your Amazon product pages and drive sales.Episode Notes:00:45 - George Reid Introduction
01:40 - Concept of AMZ Design Kit
02:50 - The Intersection of Advertising and Design
05:25- Role of Design in Conversion Rates
08:25 - Refreshing an ASIN
09:05 - Not Reinventing the Wheel
10:00 - Building a Design System
11:55 - Utilizing the AMZ Design Kit
14:55 - Design Refresh Results
17:30 - The Value of AMZ Design Kit
19:00 - Video Templates
20:40 - Affordability and Accessibility of AMZ Design Kit
LinkedIn: linkedin.com/in/georgereid23
Email: [email protected]
Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads
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Blaine Davis shares his remarkable journey, mirroring Scott's own path, from early days of reselling to venturing into private labels and ultimately offering industry-leading services.
Blaine's transition from managing an independent tool truck business online to becoming an Amazon powerhouse is a testament to his entrepreneurial spirit and adaptability. Discover how he navigated the ever-evolving landscape of Amazon and balanced reselling established brands with launching private labels.
Gain valuable insights into the future of e-commerce and the growing importance of collaborative partnerships. Blaine's perspective is invaluable as brands increasingly recognize the need for strong partnerships beyond transactional relationships.
Discover Blaine's challenges and the strategic pivots that led to Marketplace Pros's success. Learn how he adapted to changing market dynamics and transformed his business to offer a comprehensive suite of services.
Episode Notes:
00:15 - Blaine Davis Introduction
02:20 - Getting to Know Blaine
04:12 - Exclusive Partnerships
05:35 - Private Label vs. Reselling
07:40 - Knowing Your Keywords
08:30 - The Automotive Niche
10:50 - Getting Heavy on the SKU
11:40 - Competition and Market Dynamics
16:00 - Launching New Products
16:30 - Fees and Amazon Policies
18:30 - Challenges In Doing Pivots/Transitions
20:35 - What Excites Blaine About the Marketplace?
22:15 - The Rise of New Marketplaces
LinkedIn: https://www.linkedin.com/in/blainejdavis/
X: @blainedavis
Website: blainedavis.net
Email: [email protected]
Related Post: How Product Research Can Upscale Private Label Sellers’ Businesses
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