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In this episode of The Small Nonprofit Podcast, Maria sits down with Katelyn Baughan, founder of KB Digital, to discuss why email marketing is one of the most powerful tools for nonprofits. They dive into strategies for donor retention, automation, and engagement tactics that keep donors connected beyond their first gift. Katelyn shares actionable tips on improving email effectiveness, measuring success, and turning one-time supporters into lifelong champions for your cause.
Key Topics Covered:
Why email marketing is nonprofit gold The biggest email marketing mistakes nonprofits make Automating for personalization & engagement Fundraising emails: best practices & what to avoid Using AI to improve your email marketingActionable tips:
➜ Audit your emails: Look at engagement data, click-through rates, and unsubscribes.
➜ Be consistent: Aim for at least one email per week.
➜ Use automation: Set up a welcome series and donor thank-you emails.
➜ Refine your subject lines: Use AI tools or A/B testing to improve open rates.
➜ Repurpose content: Use past high-performing emails or social media posts.Resources
Burnout Check Quiz Subject Line Email Audit GuideConnect with Us:
Connect with Maria Rio Connect with Katelyn Baughan Further Together WebsiteSubscribe and Review:
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Support the Podcast:
Support these conversations by donating here.
Coming Next Week:
P.S. Join us next week as we dive into practical strategies for staying true to your values without burning out. Don’t miss it! 🚀
Liked this episode? Have an idea? Send us a text HERE :)
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In this episode of The Small Nonprofit Podcast, Maria and Caitlin dive into why fundraising should never be a solo effort and how nonprofit professionals can engage their teams, board members, and leadership in fundraising efforts. They share personal experiences, actionable strategies, and tips to create a culture where fundraising is a shared responsibility. If you've ever felt like you're carrying the weight of fundraising alone, this episode is for you!
Key Topics Covered:
Fundraising is not a solo act Empowering program staff to support fundraising Getting your board involved in fundraising Creating a culture of fundraising across the organizationActionable tips:
➜ Start small with your board: Ask them to make thank-you calls before jumping into solicitation.
➜ Educate your team: Help staff understand where the money comes from and how they contribute to the process.
➜ Celebrate wins together: When a campaign or grant succeeds, acknowledge everyone’s role in making it happen.
➜ Be transparent: Regularly share financial updates so staff and board members understand fundraising realities.
➜ Shift the mindset: Fundraising isn’t just about asking for money—it’s about building relationships and sharing impact.Resources
Burnout Check QuizConnect with Us:
Connect with Maria Rio Connect with Caitlin McBride Further Together WebsiteSubscribe and Review:
Don’t forget to subscribe to The Small Nonprofit Podcast for email updates here! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube.
Support the Podcast:
Support these conversations by donating here.
Coming Next Week:
Join us next week for an insightful conversation with Katelyn Baughan on how to transform first-time donors into loyal, long-term supporters! 🚀
Liked this episode? Have an idea? Send us a text HERE :)
Take just two minutes to find out where you stand with our burnout check quiz: burnoutcheck.paperform.co
Get clarity with 10 simple questions. Your answers will reveal how burned out you are, and more importantly, what to do next.Support the show
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Saknas det avsnitt?
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In this episode of The Small Nonprofit Podcast, Maria breaks down the nine biggest red flags to watch for during your nonprofit job search.
While the sector is full of impactful orgs, not all are well-managed or even stable. Maria shares tips on spotting warning signs—like financial instability, poor leadership, and lack of work-life balance—before you accept an offer. If you're looking for a nonprofit job or just want to be more intentional about your next career move, this episode is a must-listen!
Nonprofit Job Search -- The Highlights:
Expanding programming without secured funding Ignoring past strategic failures Recurring financial instability Board members lacking governance knowledge Egocentric leadership and lack of transparency Poor work-life balanceActionable tips:
➜ Do your research: look at the organization’s financials, Glassdoor reviews, and strategic plans.
➜ Ask the right questions: use this episode’s prompts to dig deeper in interviews.
➜ Trust your gut: if something feels off, take it seriously.
➜ Talk to current and former employees: get real insights into the workplace culture.
➜ Prioritize your needs: define your non-negotiables and set boundaries before accepting an offer.
Resources
Burnout Check QuizConnect with Us:
Connect with Maria Rio Further Together WebsiteSubscribe and Review:
Don’t forget to subscribe to The Small Nonprofit Podcast for email updates here! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube.
Support the Podcast:
Support these conversations by donating here.
Coming Next Week:
Join us next week for "Fundraising is a Team Sport," where Maria and Caitlin dive into how collaboration across your organization can lead to stronger donor relationships and bigger fundraising wins! 🏆
Liked this episode? Have an idea? Send us a text HERE :)
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In this episode of The Small Nonprofit Podcast, Maria chats with Sheela Mahajan, founder of the Nonprofit Science Institute and host of the Nonprofit Science Podcast. Sheela shares how nonprofits can move beyond reactive decision-making and start thinking more strategically. They discuss the challenges of shifting organizational mindsets, how to implement systematic decision-making processes, and the importance of defining problems before jumping to solutions. Sheela introduces the Signals Framework, a structured approach to problem-solving that empowers nonprofit leaders to make data-driven decisions with confidence.
Key Topics Covered:
Why nonprofits struggle with decision-making Introducing the signals framework Rethinking fundraising events Overcoming resistance to change The power of documentation in decision-makingActionable tips:
➜ Use the signals framework: write down the specific problem you’re solving, collect data, and test solutions systematically.
➜ Get everyone in the room: bring together staff, leadership, and board members to align on key challenges.
➜ Track decision-making: keep records of strategic decisions to help future teams stay informed.
➜ Shift the culture: encourage a data-driven mindset rather than relying on “this is how we’ve always done it.”
➜ Start small: test the framework on a single issue before applying it organization-wide.Resources:
Nonprofit Science Institute – Website Nonprofit Science Podcast – Listen Here Free Ebook: The Signals Framework – Download HereConnect with Us:
Connect with Maria Rio Connect with Sheela MahajanSubscribe and Review:
Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube.
Support the Podcast:
Support these conversations by donating here.
Coming Next Week:
Join us next week for a must-listen episode on landing your dream nonprofit job! 🎯 Maria shares the ultimate list of red flags to watch out for in your job search so you can avoid toxic workplaces and find the right fit. Don't miss it!
Liked this episode? Have an idea? Send us a text HERE :)
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Get clarity with 10 simple questions. Your answers will reveal how burned out you are, and more importantly, what to do next.Support the show
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In this episode of The Small Nonprofit Podcast, Maria and Caitlin dive into the biggest fundraising trends shaping the nonprofit sector this year. From the rise of Community-Centric Fundraising and AI-driven tools to the ongoing burnout crisis, they break down what’s ahead and how nonprofits can prepare. They explore how ethical storytelling is becoming a must, why fractional fundraising is on the rise, and how organizations can build resilience in an ever-changing landscape.
Key Topics Covered:
The rise of Community-Centric Fundraising AI and automation in fundraising Ethical storytelling & the shift away from exploitation Burnout & the shift to fractional fundraising Creative ways to show gratitude to donorsActionable tips:
➜ Explore AI tools for efficiency: Start small by using AI for board meeting minutes or email drafts.
➜ Shift to community-centric fundraising: Move beyond traditional donor-centric models to prioritize impact.
➜ Audit your storytelling practices: Ensure your messaging centers dignity, autonomy, and ethical representation.
➜ Address burnout before it’s too late: Take proactive steps to support nonprofit teams and explore fractional fundraising models.Connect with Us:
Connect with Maria Rio Connect with Caitlin McBride Further Together WebsiteSubscribe and Review:
Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube.
Support the Podcast:
Support these conversations by donating here.
Coming Next Week:
Join us next week as we chat with Sheela Mahajan about transforming the way nonprofits think. We’ll explore how to move beyond outdated mindsets, make more strategic decisions, and tailor solutions to your community for greater impact. Don’t miss this game-changing conversation! 🚀
Liked this episode? Have an idea? Send us a text HERE :)
Take just two minutes to find out where you stand with our burnout check quiz: burnoutcheck.paperform.co
Get clarity with 10 simple questions. Your answers will reveal how burned out you are, and more importantly, what to do next.Support the show
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In this episode of The Small Nonprofit Podcast, Maria is joined by Caitlin McBride to discuss how nonprofit fundraisers can transition smoothly into the new year after the year-end fundraising rush. They share strategies for celebrating success, reflecting on what worked, and setting yourself up for long-term sustainability—without burning out. If you’ve ever felt overwhelmed by the reset of a new fiscal year, this episode is packed with actionable advice to help you start 2025 with confidence.
Key Topics Covered:
Celebrating year-end wins Avoiding the post-year-end slump Practical ways to reflect and improve for next year How to fill your own cup as a fundraiser Creative ways to show gratitude to donorsActionable Tips:
➜ Take time to celebrate your achievements—big and small.
➜ Document key insights from your year-end campaign to reference later.
➜ Start the year with activities that energize and inspire you.
➜ Show gratitude to your donors and supporters in thoughtful ways.
➜ Give yourself grace—fundraising is a long game, and every step matters.Connect with Us:
Connect with Maria Rio Connect with Caitlin McBride Further Together WebsiteSubscribe and Review:
Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube.
Support the Podcast:
Support these conversations by donating here.
Coming Next Week:
Join us next week as Caitlin and Maria share fundraising trends in 2025. Tune in for practical tips to start the new year strong and set yourself up for success! 🚀
Liked this episode? Have an idea? Send us a text HERE :)
Take just two minutes to find out where you stand with our burnout check quiz: burnoutcheck.paperform.co
Get clarity with 10 simple questions. Your answers will reveal how burned out you are, and more importantly, what to do next.Support the show
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In this episode of The Small Nonprofit Podcast, host Maria Rio dives into the Five Pillars of Great Fundraising, a powerful framework to help nonprofits assess and optimize their fundraising strategies. Maria explains how nonprofit leaders can evaluate their efforts, identify gaps, and implement changes that lead to sustainable growth. Whether you're working with a small team or looking to refine your fundraising approach, this episode provides practical, actionable insights to maximize your impact.
Key Topics Covered:
Prospecting & one-to-one fundraising Digital fundraising & lead generation One-to-many fundraising campaign Crafting a strong unique value proposition Branding & trust building for fundraising successActionable Tips:
➜ Choose one pillar to focus on: Start with the area that needs the most improvement.
➜ Track & analyze key metrics: Set up a system to monitor progress and make data-driven decisions.
➜ Gather feedback: Engage donors, staff, and volunteers to refine your approach.
➜ Optimize & iterate: Use insights to adjust and enhance your fundraising strategy.
➜ Celebrate small wins: Recognize progress and share successes internally and externally.Connect with Us:
Connect with Maria Rio Further Together WebsiteSubscribe and Review:
Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube.
Support the Podcast:
Support these conversations by donating here.
Coming Next Week:
Join us next week as Caitlin and Maria share how to celebrate your year-end success without feeling overwhelmed as you start fresh. Don’t miss this episode on setting yourself up for a strong new year! 🚀
Liked this episode? Have an idea? Send us a text HERE :)
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In this episode of The Small Nonprofit Podcast, Maria sits down with Caitlin McBride, an experienced fundraiser and consultant, to discuss the unique challenges and opportunities of being a one-person fundraising department. Caitlin shares her journey from working in large fundraising teams to becoming the sole fundraiser at small nonprofits. She provides actionable insights on setting up systems, avoiding burnout, and leveraging technology to maximize efficiency. If you’re a nonprofit professional juggling multiple roles, this episode is packed with practical advice to help you thrive.
Key Topics Covered:
Embrace systems and technology Get comfortable with decision-making Set boundaries and manage expectations Prioritize self-care without guilt Know when to ask for helpActionable Tips:
➜ Build a strong support network: Connect with other fundraisers, listen to industry podcasts, and seek mentorship.
➜ Leverage free and low-cost tech: Use tools like TechSoup for nonprofit discounts on software and services.
➜ Create a case for support: Having a well-written document makes grant writing and donor outreach much more efficient.
➜ Audit and organize your CRM: Clean data and standardized tracking can save hours of work.
➜ Educate your board & ED: Set clear expectations about what’s realistic for a one-person fundraising team.Resources:
Are you burnt out? QUIZ Reboot MASadviceConnect with Us:
Connect with Maria Rio Connect with Caitlin McBride Further Together WebsiteSubscribe and Review:
Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube.
Support the Podcast:
Support these conversations by donating here.
Coming Next Week:
Join us next week as Maria shares her insights on measuring success and making data-driven decisions! 🚀
Liked this episode? Have an idea? Send us a text HERE :)
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Is your nonprofit fundraising strategy working? In this episode of The Small Nonprofit Podcast, Maria speaks with Kel Haney, a fundraising coach and consultant, about transforming donor engagement through personalized and strategic phone calls. Kel introduces her "ditch the script" approach and her "five-minute fundraising ask" framework, which emphasizes authenticity, connection, and clear asks. Whether you’re a seasoned fundraiser or new to phone outreach, Kel’s insights will help you foster deeper relationships and make your calls more effective.
Nonprofit Fundraising Strategy: Taking the 'Ick' Out of Fundraising Calls -- The Highlights:
Why scripts don’t work The power of vulnerability Five-minute fundraising ask framework Effective voicemail strategies Time management for fundraising callsActionable Tips:
➜ Be prepared but flexible:Have talking points, but allow the conversation to flow naturally.
➜ Personalize your approach:Reference past interactions or specific donor interests to build rapport.
➜ Practice active listening:Make donors feel heard by acknowledging their concerns and interests.
➜ Follow up consistently:Whether via email or another call, keep the lines of communication open.
➜ Make specific asks:Avoid vague language; be clear about the amount or action you’re requesting.Resources Mentioned:
Kel’s Website: kelhaney.com Free Resource: Eight Phrases Not to Use in Fundraising and Five Tips for Mid-Level GivingConnect with Us:
Connect with Maria Rio Connect with Kel HaneySubscribe and Review:
Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube.
Support the Podcast:
Support these conversations by donating here.
Coming Next Week:
Join us next week as Caitlin McBride shares how small nonprofits can streamline operations, set boundaries, and build a culture of philanthropy to drive lasting impact without burning out.
Liked this episode? Have an idea? Send us a text HERE :)
Take just two minutes to find out where you stand with our burnout check quiz: burnoutcheck.paperform.co
Get clarity with 10 simple questions. Your answers will reveal how burned out you are, and more importantly, what to do next.Support the show
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Can nonprofits truly live their values? Learn how to align organizational values with action from the experienced leadership of Hoang Murphy, CEO of People Serving People. In this episode, we discuss building workplace cultures of transparency, centering lived experiences in decision-making, and embedding nonprofit values into budgeting and operations. Explore how intentional nonprofit leadership can create better workplaces and stronger mission outcomes.
Why and how nonprofit budgets reflect values (and how to align them).Centering lived experiences in nonprofit leadership, staff, and boards.Practical steps for engaging teams and clients in defining values.The benefits of relational fundraising and building genuine connections with funders.Strategies for scaling transparency and culture at large nonprofits.
Aligning Nonprofit Leadership with Core Values - The Highlights:
🎧 Listen to more episodes for actionable tips on nonprofit leadership, ethical fundraising, and community engagement strategies!
About Hoang Murphy:
Hoang Murphy is the CEO of People Serving People. He brings a wealth of experience from his journey as a teacher, a Foster, and a leader in the nonprofit sector. Hoang shares his expertise on creating impactful solutions for those affected by inequality and emphasizes the role of lived experiences in decision-making processes.Links and Resources:
Hoang Murphy (LinkedIn): linkedin.com/in/hoangmurphy Hoang Murphy (Facebook): https://www.facebook.com/hrcapist/ Hoang Murphy (Email): [email protected] Connect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/Watch this episode on Youtube: https://youtu.be/aJ8-uNCxLvY Support the show: https://www.buzzsprout.com/208666/supporters/newLiked this episode? Have an idea? Send us a text HERE :)
Take just two minutes to find out where you stand with our burnout check quiz: burnoutcheck.paperform.co
Get clarity with 10 simple questions. Your answers will reveal how burned out you are, and more importantly, what to do next.Support the show
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Is the nonprofit-industrial complex STUCK? Discover the journey of implementing Community-Centric Fundraising (CCF) principles with your host Maria Rio and Marie-France, Director of Community Engagement and Major Gifts at TNG Community Services. In this episode, they discuss the complexities and rewards of aligning fundraising strategies with equity, justice, and collective mission values. Topics include practical applications of CCF, the importance of self-reflection, addressing limitations, and the ongoing work of dignified storytelling in the nonprofit sector.
How to integrate CCF principles into your nonprofit’s strategy.Overcoming challenges like resource constraints and systemic barriers.The role of gift acceptance policies in ethical fundraising.Empowering communities through dignified storytelling and public policy advocacy.Engaging major donors in values-aligned philanthropy.
Community-Centric Fundraising - The Highlights:
🎧 Listen to more episodes for actionable insights on nonprofit leadership, ethical fundraising, and community engagement strategies!
About Marie-France:
Marie-France is passionate about advancing economic justice and equity through dignified storytelling, trust-based philanthropy, and diverse participation in civic engagement. She brings her commitment to advocacy and an anti-poverty, intersectional feminist lens to all of the work she does. She has worked for anti-poverty organizations for the past 8 years and is currently the Director of Community Engagement and Major Gifts at The Neighbourhood Group (TNG) Community Services. She oversees the organization's major gifts and foundations revenue, drive the departmental strategy, and amplify TNG's presence in the sector.Links and Resources:
Marie-France Roche (LinkedIn): linkedin.com/in/marie-france-roche Connect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/Support the show: https://www.buzzsprout.com/208666/supporters/newWatch this episode on Youtube: https://youtu.be/YsndeUvRwdILiked this episode? Have an idea? Send us a text HERE :)
Take just two minutes to find out where you stand with our burnout check quiz: burnoutcheck.paperform.co
Get clarity with 10 simple questions. Your answers will reveal how burned out you are, and more importantly, what to do next.Support the show
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Are you slipping into slip into siloed efforts in the nonprofit sector? Join Lanrick Bennett, Executive Director of Charlie's FreeWheels, as he discusses building a culture of collaboration in nonprofits. Lanrick shares his journey from a career in government and advocacy to leading a youth-centered cycling nonprofit, weaving themes of equity, leadership, and community into his work. Discover how nonprofit leaders can dismantle silos, foster internal and external partnerships, and implement equitable practices to drive systemic change. From his "clean as you go" approach to leadership to building trust through shared meals and safe spaces, Lanrick provides actionable insights for nonprofit teams.
The importance of collaboration to break nonprofit silos and promote equity.How internal cultures of collaboration can impact external partnerships.Key insights on building trust and leadership in nonprofit teams.Lessons from cycling programs that transform communities through empowerment.Building equity into nonprofit leadership and programming.
Nonprofit Leadership & Collaboration in Nonprofits - The Highlights:
🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor engagement, productivity & tools, and nonprofit storytelling strategies!
About Lanrick Bennet:
Lanrick is not only the executive director of Charlie’s Free Wheels, a nonprofit teaching young people leadership through bicycles, but also Toronto's first bicycle mayor, a comedian, and a champion of community engagement. Our conversation promises to be an insightful journey into what it means to be a hands-on leader who isn't afraid to get their hands dirty – quite literally!Links and Resources:
Connect with Lanrick Bennett on Twitter: https://twitter.com/LanrickBennettLearn more about Charlie’s FreeWheels: https://www.charliesfreewheels.ca/Email Lanrick: [email protected] | [email protected] with Maria on LinkedIn: http://www.linkedin.com/in/mariario/Support the show: https://www.buzzsprout.com/208666/supporters/newWatch this episode on Youtube: https://youtu.be/P9LqhfPMV6cLiked this episode? Have an idea? Send us a text HERE :)
Take just two minutes to find out where you stand with our burnout check quiz: burnoutcheck.paperform.co
Get clarity with 10 simple questions. Your answers will reveal how burned out you are, and more importantly, what to do next.Support the show
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Is your nonprofit aligned with your values or is it perpetuating harm? In this thought-provoking episode of The Small Nonprofit, Maria Rio sits down with Sheetal Puri, digital fundraising leader at Wikimedia Foundation, to discuss the critical issues of value misalignment, nonprofit burnout, and workplace culture in the nonprofit sector. Together, they explore how nonprofit professionals can navigate organizational challenges, advocate for meaningful change, and build a healthier, values-aligned workplace culture.
Sheetal's journey from an alumni caller to digital fundraising at Wikimedia Foundation.How value misalignment can lead to burnout and strategies to mitigate it.The role of storytelling in fundraising and why we must challenge "savior" narratives.Practical ways to advocate for equity, inclusion, and better workplace cultures in nonprofits.Why fundraisers hold unique power to create systemic change in their organizations.How privilege can be leveraged to challenge the status quo and advocate for marginalized voices.The importance of transparency, collaboration, and trust in nonprofit management.How unionization and collective action could reshape the nonprofit sector.
Sheetal brings her extensive fundraising experience, from grassroots volunteering to overseeing global digital campaigns, to offer actionable advice for fundraisers at all career stages. Whether you're navigating a workplace that doesn’t align with your values or looking to build a more equitable and inclusive nonprofit sector, this conversation offers insights and strategies to inspire change.
Burnout in Nonprofit Fundraising - the highlights:
🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor engagement, productivity & tools, and nonprofit storytelling strategies!
About Sheetal Puri:
Sheetal Puri, our guest today, has dedicated her career to non-profit fundraising, marketing and communications for organizations globally. Having raised hundreds of millions for multiple organizations over the past 15 years, Sheetal’s commitment to the sector has given her the insight to identify areas in present day fundraising models that perpetuate colonial modes of power and prevent the ability to practice and implement our core values and missions. She is a strong advocate for community-centric approaches to fundraising that prioritize the return of power and agency to those who have experienced disempowerment.Links and Resources:
Connect with Sheetal on LinkedIn: https://ca.linkedin.com/in/sheetalpersaudConnect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/Support the show: https://www.buzzsprout.com/208666/supporters/newLiked this episode? Have an idea? Send us a text HERE :)
Take just two minutes to find out where you stand with our burnout check quiz: burnoutcheck.paperform.co
Get clarity with 10 simple questions. Your answers will reveal how burned out you are, and more importantly, what to do next.Support the show
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Ready to rank higher on Google and have donors find YOU? Join digital marketing expert Matt Diamante as he shares how Nonprofit SEO and digital funnels can revolutionize nonprofit fundraising. Learn actionable fundraising tips to optimize your website, attract donors, rank higher on Google, and build lasting relationships.
What is SEO and why it’s crucial for nonprofit websites. How digital funnels enhance donor engagement and attract new supporters. The importance of building trust through modern, user-friendly websites. Practical fundraising tips to boost donations and drive impact. How community-centric fundraising integrates with digital strategies.
From creating engaging funnels to improving donor trust, this episode is packed with practical advice for nonprofits looking to thrive online.
Nonprofit SEO Made Simple – The Highlights:
Start small with funnels: Focus on one key action like collecting email addresses before scaling up to complex strategies. Provide value first: Share free resources or tools to build trust and keep your audience engaged. Consistency is key: Post regularly on social media and send frequent, purpose-driven emails.
🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations!
About Matt Diamante:
Matt is the founder of HeyTony Advertising – a digital marketing agency specializing in SEO, social media, and online advertising – and a professional SEO strategist with over a decade of experience, dedicated to empowering website owners.
Actionable Tips for Nonprofits to Improve SEO:Resources and Links:
Hey Tony Website Free SEO Course by Matt Diamante Join Matt’s Community: Hey Tony Insiders Connect with Maria Rio Connect with Matt on Instagram/Tiktok: @heytony.agency / @heytonyagency Watch this episode on YouTube. Support these conversations by donating here.Liked this episode? Have an idea? Send us a text HERE :)
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Sick and tired of constantly feeling stressed, overwhelmed, and burned out? Join Maria and Kimberley McKenzie in this insightful episode on nonprofit burnout prevention. Kimberley shares her transformative 4C framework—Culture, Confidence, Collaboration, and Coaching—to help organizations reduce staff burnout, enhance team resilience, and create sustainable impact.
From addressing trauma-informed leadership to fostering trust and loyalty, this episode equips nonprofit leaders with actionable strategies to prioritize well-being and combat burnout.
The impact of nonprofit burnout prevention on staff retention and organizational success.The 4C framework for building resilient nonprofit teams.How trauma-informed leadership supports overwhelmed staff.Tips for fostering collaboration and enhancing team trust.Practical steps to empower nonprofit managers and address burnout head-on.
Nonprofit Burnout Prevention – The Highlights:
Invest in coaching: Support managers with coaching to improve team performance and workplace culture. Adopt trauma-informed practices: Recognize and address the emotional well-being of your team. Embed wellness in strategy: Align organizational priorities and budgets with the well-being of your staff.
🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations!
About Kimberley McKenzie:
Kimberley is a charity executive, certified fundraising executive, AFP Master Trainer and consultant who has raised millions of dollars. Today, she's a Certified Professional Co-Active Coach (CPCC) helping others navigate the complexities of life and work. Her practice is dedicated to those who strive to make a difference in the world. She believes in the power of health and well-being, meaningful connections, and lifting each other up.
Actionable Tips for Nonprofit Leaders to Prevent Burnout:Resources and links:
Kimberley McKenzie Website Why Well-Being is a Skill When the Body Says No: The Cost of Hidden Stress Trauma Informed Leadership Connect with Maria Rio Connect with Kimberley McKenzie Watch this episode on YouTube.Liked this episode? Have an idea? Send us a text HERE :)
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Dealing with rising disconnection, financial stress, and generational shifts in the nonprofit landscape? Building community connections during these challenging times might be the answer. But How? In this episode, Maria sits down with Nicole from Canada Helps and Sam from Apathy Is Boring to explore the power of nonprofit community building. They discuss the latest trends in donor behavior, insights from CanadaHelps’ 2024 Giving Report, and actionable strategies to engage donors and mobilize supporters.
The connection between community engagement and donor behavior. Data from Canada Helps' 2024 Giving Report: Trends in monthly giving and donor demographics. Strategies to strengthen nonprofit community building and foster loyalty. How Giving Tuesday inspires donor action and attracts younger audiences. Real-world examples from Apathy Is Boring on youth engagement and advocacy.
Nicole highlights key findings from the report, while Sam shares how her organization fosters youth engagement and civic participation.
Nonprofit Community Building in Challenging Times – The Highlights:
Leverage monthly giving: consider encouraging monthly donations to provide stable, recurring support. Highlight impact: show donors exactly how their contributions make a difference in their community. Engage young people on their terms: tap into platforms like TikTok to connect with younger audiences and address their interest in accessible, transparent impact. Focus on community connections: creating opportunities for meaningful interactions between donors and beneficiaries can boost engagement, especially in an increasingly disconnected world.
🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations!
About CanadaHelps’ 2024 Giving Report:
The Giving Report 2024 highlights insights and giving trends that are challenging Canada’s charitable sector as it struggles to keep pace with increasing demand amidst a decline in charitable donors. Leveraging the vast volume and breadth of online giving data at CanadaHelps and analysis of the latest tax filer data, we paint a detailed picture of concerning trends in how Canadians give.
Actionable Tips for Nonprofits to Build Community (even in challenging times):Resources and Links:
CanadaHelps Giving Report (2024) CanadaHelps Website Apathy is Boring Website Apathy is Boring: The FEED Apathy is Boring Resources Apathy is Boring's 20th Anniversary Connect with Maria Rio Connect with Nicole Danesi Connect with Sam Reusch Watch this episode on YouTube.Liked this episode? Have an idea? Send us a text HERE :)
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How much time are you spending on tasks that could be automated? Are you a small nonprofit looking to save time, retain donors, and streamline operations? Join Maria as she sits down with Rachel Bearbower, founder of Small Shop Strategies and The Nonprofit Automation Agency. Rachel shares expert tips on leveraging automation tools like CRMs, email series, and workflow integrations to make your nonprofit more efficient while building stronger donor relationships.
Key automations to enhance donor retentionTools to reduce repetitive tasks and increase nonprofit productivityIntegrating automation into existing nonprofit workflowsExamples of effective nonprofit tech stacksPersonalizing donor engagement while scaling efforts
Learn how small steps in automation can lead to big impacts for your nonprofit team and mission. Don’t miss Rachel’s actionable advice on creating a more sustainable workload so you can turn that time into fostering meaningful connections with donors!
Nonprofit Automation Tips – The Highlights:
Automate donor welcome series: Set up a welcome email series for new donors, ensuring they feel immediately connected. Organize follow-ups with tools like FollowUpThen: Automate follow-ups on donor conversations or tasks by setting reminders that pop back up when it’s time to reconnect. Optimize your tech stack: Regularly audit your tech tools, ensuring they’re integrated and serve your organization’s needs. Consider connecting with experts like Rachel for a tech audit if you're unsure where to start.
🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations!
About Rachel Bearbower:
Rachel is the founder of Small Shop Strategies and the Nonprofit Automation Agency. She is a nonprofit automation expert who helps forward-thinking nonprofits increase their revenue with time-saving automations. Better systems for better stewardship! She is on a mission to get nonprofits to stop losing donors and money with tasks that are time consuming and repetitive. You can knock off up to 20 hours of work a month by getting your tech to talk and setting up simple automations.
Actionable Tips for Nonprofits to Save Time & Money:Resources and Links:
Nonprofit Automation Agency Small Shop Strategies Connect with Maria Rio Connect with Rachel Bearbower Instagram: @smallshopstrategies Watch this episode on YouTubeLiked this episode? Have an idea? Send us a text HERE :)
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Is your nonprofit to be "corporate-ready"? Unlock the potential of corporate partnerships for your nonprofit with insights from Heather Nelson, founder of BridgeRaise. With over 15 years of experience in corporate fundraising, Heather shares actionable tips on how small nonprofits can create meaningful corporate relationships.
Common mistakes nonprofits make in corporate partnership building.Why passive approaches don't work and how to overcome fear.Steps to define what a successful corporate partnership looks like.Understanding corporate motivations: employee engagement, marketing, and purpose-driven initiatives.How to price employee engagement opportunities effectively.The importance of persistence and follow-up in corporate fundraising.Real-world examples of successful corporate partnerships.Strategies to maintain relationships when a corporate contact leaves.How to prepare your nonprofit to be "corporate-ready."
From overcoming fears of approaching large companies to identifying mutual value, this episode is packed with strategies to build lasting partnerships.
Corporate Partnerships for Small Nonprofits – The Highlights:
Start with a clear vision: Define what a successful corporate partnership looks like for your organization. Write it down and build your strategy around this vision. Offer value beyond funding: Know what you can offer to corporates—employee engagement, volunteerism, or brand alignment—and be clear about what you’re willing to provide. Prioritize persistence: Follow up with corporates consistently, and don’t give up after one email. Corporate partnerships take time, but persistence often pays off.
🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations!
About Heather Nelson:
Heather founded BridgeRaise, a boutique corporate fundraising consultancy with a team of specialists ready to support charities and nonprofits in raising more money from companies. They have worked with hundreds of nonprofits in building values-aligned corporate partnerships. At BridgeRaise, they specialize in corporate partnership strategy, corporate prospect research, pipeline growth and proposal development, creating organizational readiness for sponsorship and corporate partnership, and building cause marketing, sponsorship and employee engagement programs.
Actionable Tips for Nonprofit Leaders:Resources and Links:
Bridge Raise Website Bridge Raise Hard Questions Workbook Connect with Maria Connect with Heather Watch this episode on YouTubeLiked this episode? Have an idea? Send us a text HERE :)
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Wondering how to secure more major gifts for your nonprofit? Join us as we dive into the art of major gift fundraising with Rhea Wong, former Executive Director and current fundraising expert. In this episode, Rhea shares practical tips for identifying major donors, building lasting relationships, and transforming your fundraising strategy. From common pitfalls to actionable steps, this conversation will empower small nonprofits to secure transformative gifts and foster genuine donor connections
Why relationship-building is at the heart of major gifts fundraising.How to approach major donors with consent and authenticity.Overcoming the pitfalls of wealth screening and transactional fundraising.Steps to segment your donor list and identify major gift prospects.Why centering the donor creates better fundraising outcomes.The evolving role of AI and technology in fundraising.How to inspire action and build trust with major donors.The importance of trust-based philanthropy and community-centric fundraising.Strategies for creating a donor-centric fundraising journey.
Major Gifts Fundraising for Small Nonprofits – The Highlights:
🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations!
About Rhea Wong:
Rhea trains nonprofit leaders to fundraise more money from high-net worth donors. She helps executive directors and development staff build out individual major gift programs that hit big fundraising goals. She brings in 15+ years of fundraising experience to help you tweak your message, clarify your ideal donor, engage your board, streamline your processes, and make an effective ask.Resources and Links:
Rhea Wong’s Website Get That Money, Honey: The No-BS Guide to Raising Money for Your Nonprofit. Rhea Wong’s Ways To Work with Me Quiz Connect with Maria Rio Connect with Rhea Wong Watch this episode on YouTubeDon’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insightsLiked this episode? Have an idea? Send us a text HERE :)
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Are you inspiring or traumatizing donors and supporters? Storytelling is a powerful tool for nonprofits, but how can it be done ethically and with care? In this episode, Maria Bryan, a trauma-informed storytelling expert, shares actionable strategies for gathering, crafting, and distributing stories in ways that promote safety, resist harm, and maintain dignity.
What's trauma-informed storytelling? And why it matters for nonprofits. Explore the three phases of storytelling: gathering, crafting, and distributing. Discover how to ensure consent throughout the storytelling process, including setting expiration dates for shared stories. Gain tips for crafting respectful and strengths-based stories while avoiding re-traumatization. Understand the impact of multimedia elements like sounds and imagery on audiences and story owners. Learn how to create a harm repair plan for when mistakes happen. Practical advice for nonprofit marketers, fundraisers, and communicators working with sensitive stories.
Maria Bryan delivers practical insights into ethical storytelling that respects both story owners and audiences.
Trauma-Informed Storytelling for Nonprofits – The Highlights:
Create a harm repair plan: Always have a plan in place to address. Include steps for pausing, apologizing, and collaborating on next steps. Use grounding techniques: During difficult interviews, use sensory objects or boundaries to help regulate emotions and maintain composure. Incorporate breaks: Schedule time for breaks during emotionally intense interviews to process emotions and give yourself space to reset.
🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations!
About Maria Bryan:
Maria helps changemakers tell impactful stories that resist harm by speaking about trauma-informed storytelling. She provides interactive virtual or in-person training for conferences, summits, retreats, or teams and members. Storytellers will feel equipped with actionable insights and resources grounded in kindness and empathy.
Actionable Tips for Nonprofits:Resources and Links:
Maria Bryan’s Website Trauma-Informed Storytelling Toolkit When Bearing Witness Podcast 10 Dignified Storytelling Questions Connect with Maria Rio Connect with Maria BryanLiked this episode? Have an idea? Send us a text HERE :)
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