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This week, there really is only one place to start for Jacki and Lyle - Kendrick Lamar, his feud with Drake, and THAT Superbowl Halftime Show! Just days after Kendrick's song 'Not Like Us' won all 5 of the Grammys it was nominated for, including Record Of The Year, Song Of The Year, Best Rap Song and Best Music Video, it was his Best Rap Performance win that he doubled down on at this year's Superbowl, teasing the song throughout his exceptional Halftime Show performance before delivering an early contended for viral moment of the year with the rendition of the Drake diss track towards the end of his set. Jacki and Lyle do their very best to break down the feud between two giants of the genre in Kendrick and Drake, with Lyle put on the spot by Jacki to demonstrate his knowledge of how the beef between the pair started, and what the key moments have been so far. Jacki then takes a slightly different angle on events, comparing Drake's predicament to that of Blake Lively who herself has once again been in the news as Justin Baldoni's stock in their feud continues to rise. The mantra of 'just stop' that Jacki has created over the last few weeks is once again in full flow as she encourages Drake to take a step back and ponder his next week after Kendrick confidently declared 'game over' on their feud, seemingly intimating that he has won the day. This is a feeling echoed by a number of industry analysts and social media commentators alike, although Jacki feels this may well eventually benefit Drake, who she feels might garner some sympathy out of recent events. Lyle questions whether all parties involved in both feuds may be prolonging these controversies for their own gain, with Drake and Kendrick in particular having potentially benefited from their feud in the form of increased streams and sales of their records. There is time for Lyle's own version of the now viral 'Hey Drake' in what is a compelling Valentine's Day episode!
Artwork & music by Lyle Fulton
Get in touch via [email protected]
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This week, Jacki and Lyle discuss a topic that has once again got the whole world talking - the inauguration of the 47th President of the United States, Donald J. Trump. Our duo are getting 2025 off to a flyer with an at times impassioned episode in which Jacki discusses Trump's successful election campaign and the lessons many other leaders could learn from his approach to communications, with Lyle at time uncomfortable with the praise being levelled at someone he continues to be critical of! Lyle does cede ground when it comes to Trump achieving his desired outcome more often than not, which he does put down to his unique and perhaps groundbreaking approach to messaging and communications. Lyle does, however, use a variety of analogies to indicate that this approach may only be successful due to both Trump being a recognisable and consistent 'brand' and almost entirely unpredictable when it comes to his and his team's actions. Jacki reminds listeners of her prediction immediately after the failed assassination attempt on Trump, when she declared that the election had been won there and then as a result of the memorable image of Trump raising his hand in defiance. There is time, as ever, for a variety of sporting analogies from Lyle, as well as some potentially divisive comments about the Republican Party which could well get him into trouble in the comments! Speaking of which - what do you think of Trump's first few weeks in office? What did you make of his strategy during the election? And has his approach changed messaging and communications for world leaders for the foreseeable future?
Artwork & music by Lyle Fulton
Get in touch via [email protected]
More information at www.therestispr.com
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Saknas det avsnitt?
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This week, on the first podcast since our very own Lyle Fulton became a father for the first time, our duo discuss the latest developments in the Justin Baldoni vs. Blake Lively saga as Baldoni is reportedly set to publish his receipts by launching a website 'containing all correspondence' with Blake Lively to 'quash her claims'. This latest development comes hot on the heels of news that the respective actors' lawsuits could well be heard together next year, pending the result of certain proceedings and discoveries in a few months time. Jacki and Lyle analyse what Baldoni's next steps could be, and whether his hand has been forced by the timeline the lawsuits are following. Lyle speculates that Baldoni and his team may well have preferred to continue with their measured comms strategy, with Jacki agreeing that pending court proceedings may have accelerated his team into a more proactive response. Jacki and Lyle also analyse the continually changing public opinion of Blake Lively and her husband, Ryan Reynolds, with our duo bewildered as to why Lively in particular is continuing down this course of action with seemingly very little to gain. Both Jacki and Lyle theorise that this is down to the rights of It Ends With Us, with Jacki hoping Baldoni retains these rights and remakes the project in a more indie fashion. There is, as ever, time for a sporting analogy as Lyle somehow likens Blake Lively and Ryan Reynolds to former snooker world champion Steve Davis, and as ever we would love to hear your comments! What next for Baldoni and Lively? Will this be settled out of court before any official proceedings take place? And what are your views on the whole saga?
Artwork & music by Lyle Fulton
Get in touch via [email protected]
More information at www.therestispr.com
Follow us on Twitter - @TheRestIsPR
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This week, Jacki and Lyle embark on part 2 of their 2024 lookback miniseries! In the second and final part of this series, Jacki and Lyle discuss some of the biggest stories covered in the podcast in the second half of 2024. On the agenda this week, our duo pick the bones out of not one but TWO seismic elections from both sides of the pond, with Donald J. Trump defeating Kamala Harris to become the 47th President of the United States, and Sir Keir Starmer defeating Rishi Sunak in what was admittedly an expected United Kingdom election win for the Labour party. Jacki analyses how, despite Labour getting their messaging spot on to defeat the Conservatives, the real winners were the likes of Lib Dem leader Ed Davey and Reform leader Nigel Farage, both of whom saw their parties exceed expectations at the polls. Jacki and Lyle also analyse Trump's messaging, with Jacki again outlining her belief that, like him or loathe him, Trump can be considered a very effective communicator in these situations. Conversation then moves on to the array of celebrity crises that were covered in the podcast in the second half of 2024, with Gregg Wallace's infamous Instagram response to allegations levelled against him, Amanda Abbington vs. Giovanni Pernice, Phillip Schofield's ill-fated Castaway appearance, and Jermaine Jenas all covered in the second part of the 2024 lookback. Baby Reindeer is breifly touched on, although Lyle agrees that Richard Gadd and co have seen enough recent success without the podcast getting involved as well! As ever, we want to hear your comments! What have we missed? And what were your 2024 highlights?
Artwork & music by Lyle Fulton
Get in touch via [email protected]
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This week, Jacki and Lyle take a trip down memory lane as they look back at the first half of 2024 in the first of our two-part miniseries! Red Bull Racing CEO and Team Principal, Christian Horner, Catherine, Princess of Wales, Mr Bates vs. The Post Office, and the Netflix film Scoop, starring Gillian Anderson as Emily Maitlis and Rufus Sewell as Prince Andrew, are all covered in this epic first part of The Rest Is PR's lookback at 2024! Jacki once again analyses how Red Bull Racing got their comms spot on around Christian Horner. Lyle discusses the impact the ITV series Mr Bates vs. The Post Office could end up having on other public affairs situations, and both of our hosts break down how the Royal Family went from the sublime, when referring to Kate Middleton's sensitive announcement of her cancer diagnosis, to the ridiculous when it comes to the reemergence of Prince Andrew's ill-fated interview with Emily Maitlis via the Netflix film Scoop. As ever, your comments are what keeps the podcast going and makes it what it is, so start the conversation and don't forget to like and subscribe! Part 2 is coming very soon indeed!
Artwork & music by Lyle Fulton
Get in touch via [email protected]
More information at www.therestispr.com
Follow us on Twitter - @TheRestIsPR
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This week, Jacki and Lyle delve into some of the brilliant comments made by our fantastic audience on the most recent episode of the podcast, all centred on Justin Baldoni and his $250 million lawsuit against the New York Times. Our community started the new year off with a bang, with an array of intriguing comments on the previous episode. Many looked to unpick the legal action taken by Baldoni and the nine other plaintiffs in the New York Times lawsuit, which significantly included publicists Jennifer Abel and Melissa Nathan who are alleged to have said, among other things, that they could 'bury' Blake Lively. Some were critical of Baldoni and his attorneys, with one commentator claiming Baldoni's lawyer was 'looking to buy a boat' when it came to his advising of his client, while others were more pragmatic in stating that Baldoni had no choice but to take action to rescue his reputation. There are critiques of It Ends With Us, the film at the centre of the saga, criticism of Lively herself over her actions, and no end of juicy speculation in an absolutely brilliant run down of the superb commentary our listeners have brought to the table! Here at The Rest Is PR, we could not be more delighted that you, our listeners, continue to drive the conversation on the latest news stories. We look forward to brining you many more episodes like this one, shining a light up to the outstanding commentary our audience provides.
Artwork & music by Lyle Fulton
Get in touch via [email protected]
More information at www.therestispr.com
Follow us on Twitter - @TheRestIsPR
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Happy New Year from The Rest Is PR! In the first episode of 2025, Jacki and Lyle pick up where they left off in 2024, as Justin Baldoni fights back in his ongoing showdown with Blake Lively. The pair have now essentially exchanged lawsuits, albeit Baldoni's initial target is a somewhat surprising one. Lively filed a lawsuit against Baldoni and his publicity team earlier this week, alleging sexual harassment on the set of the film and a scheme to 'destroy' her reputation. A legal complaint outlining the same allegations was filed last month. Baldoni, meanwhile, has fought back by filing a $250 million lawsuit against The New York Times, the publication which first reported Lively's legal complaint, accusing their journalists of working with the actress to damage his reputation and ignoring evidence which contradicted her claims. For their part, the New York Times has denied these allegations and said their original story was 'meticulously and responsibly reported'. Baldoni's lawsuit was filed alongside nine other plaintiffs, including his publicists Jennifer Abel and Melissa Nathan, whose text messages were obtained by Lively and allegedly contained a message from Nathan claiming 'we can bury anyone' in relation to Lively. In this episode, Jacki and Lyle read some of your comments from the previous episode, which rightly take the podcast to task over Lively's initial move being a legal complaint and not a lawsuit. Many of the comments continue to perceive Lively as a manipulator, with at least one making the excellent point that these suits have conveniently been filed at a time when the film that originated this feud, It Ends With Us, having recently been released on Netflix in the US and due for streaming release in the UK this month. There has even been speculation that the suit and prospective counter-suit by Lively and Baldoni respectively could lead to a battle over the film's rights, with Lyle arguing that the closest example he has ever seen to this situation is the continuing uncertainty surrounding the relationship between Harry Potter megastars Daniel Radcliffe, Rupert Grint and Emma Watson, and the character's creator J.K. Rowling due to the latter's incendiary views on trans rights. Jacki and Lyle analyse everything surrounding this latest development, such as Baldoni's bold move to take the New York Times to court, the public backing or otherwise of Lively by mainstream celebrities, with Jacki citing a lack of public support from the likes of Taylor Swift, and ultimately the skewed public perception of PR professionals as a result of this ongoing saga. We're back with a bang in 2025, and we're delighted to have you with us!
Artwork & music by Lyle Fulton
Get in touch via [email protected]
More information at www.therestispr.com
Follow us on Twitter - @TheRestIsPR
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This week, Jacki and Lyle discuss the latest instalment of a story that dominated the news agenda in the United States earlier this year - the saga that has evolved between movie stars Blake Lively and Justin Baldoni. Earlier this year, after the release of their film It Ends With Us based on the best-selling book by Colleen Hoover, reports emerged of a feud between the film's lead actors, Lively and Baldoni, with the controversy centring on their vastly different PR and press strategies and their relationship on set. Lively was heavily criticised in the aftermath of the film's release for appearing to make light of the film's sensitive subject during her press tour as she chose to promote her own businesses, those of her husband Ryan Reynolds, and Reynolds' own film Deadpool & Wolverine instead of discussing the topic of domestic violence that the film addresses. Baldoni, meanwhile, received praise for his sensitive approach to his press responsibilities, with Jacki, Lyle and Alis also applauding him on a previous episode of the podcast for his response to the speculation around his and Lively's working relationship. Fast-forward to this last week, and the saga has come full circle! Lively has now filed a legal complaint against Baldoni, in which she has accused him of sexual harassment. The complaint listed Wayfarer Studios, Mr Baldoni's production company which produced It Ends With Us, as a defendant, with the filing accusing Baldoni and Wayfarer CEO Jamey Heath of 'repeated sexual harassment and other disturbing behaviour'. The filing also alleges that Lively, Baldoni and other people involved in the development of the film attended a meeting in January to address 'the hostile work environment' on set. with her husband, Ryan Reynolds, attending the meeting alongside her. At this meeting, attendees agreed to a list of demands, including Baldoni and Heath making 'no more descriptions of their own genitalia', requiring an intimacy coordinator on set at all times when Lively was in scenes with Baldoni and no 'friends' of the producers and directors being on set during scenes when Lively was in a state of nudity. The list of demands also implied that Baldoni had asked Lively's trainer how much she weighed and alleged that Baldoni and Heath had spoken about their 'pornography addiction' to Lively. Jacki and Lyle discuss how this latest development has completely reframed the saga to those observing it, with Jacki in particular now analysing Lively's behaviour in the aftermath of the film's release in an entirely different light. Jacki also asks why this filing wasn't issued sooner, with Lyle's counter-argument being that Lively was perhaps gathering all the information she needed to compose the complaint before delivering it to Baldoni and his team. Jacki and Lyle both still agree that her behaviour on her press tour immediately after the film's release was unusual, with Lyle questioning why the creatives on the production were contractually obligated to deliver a 'hopeful' message about the film considering its sensitive subject matter. There is time for Jacki to urge anyone and everyone to 'be less Gregg', before both Jacki and Lyle wish you, the fantastic listeners, a very Merry Christmas and a wonderful festive period whatever you and yours celebrate at this time of year!
Artwork & music by Lyle Fulton
Get in touch via [email protected]
More information at www.therestispr.com
Follow us on Twitter - @TheRestIsPR
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This week, Jacki and Lyle discuss the excellent Sir Lewis Hamilton, and how he has conducted himself over the last few months as his time with Mercedes comes to a close and he embarks on a new chapter with arguably the most iconic Formula 1 team - Ferrari. The pair discuss how Hamilton himself, Mercedes Team Principal Toto Wolff, and the entire Mercedes team have got their messaging and communications absolutely spot on since Hamilton's departure was announced earlier this year. Jacki outlines that this announcement could actually have had a negative effect on both the team and Hamilton had this messaging not been handled as well as it has, with accusations that Hamilton may not have given his all as the season unfolded always possible had he not conducted himself the way he has. Lyle and Jacki discuss how the likes of Netflix's 'Drive To Survive' alongside the increased media scrutiny drivers and teams find themselves under from the media, have led to Formula 1 professionals placing extra emphasis on how they handle their messaging and, ultimately, how they behave both on and off the track. Whilst Lyle believes this represents what he refers to as a 'good news story' given the scandals that F1 has faced this year, including feuds between champion Max Verstappen and pretty much everyone, and the allegations levelled at Red Bull Racing Team Principal Christian Horner, Jacki goes further by looking back at Hamilton's career so far. She analyses that, while this move from Mercedes to Ferrari represents a good news story for Hamilton and for the sport as a whole, Hamilton has actually adopted a very positive PR stance for a number of years now, always having time for fans and conducting himself immaculately in the face of some intense situations inside the car and out. One thing's for sure - Sir Lewis Hamilton remains one of the most famous drivers in the paddock, and his move to Ferrari represents a seismic move within Formula 1 ahead of next season, which promises to be one of the most competitive yet!
Artwork & music by Lyle Fulton
Get in touch via [email protected]
More information at www.therestispr.com
Follow us on Twitter - @TheRestIsPR
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This week, Jacki and Lyle are discussing a story that has dominated the news in the U.S. and all over the world - allegations levelled at Jay-Z that, along with Sean 'Diddy' Combs, he drugged and raped a 13-year-old girl at a VMA afterparty in 2000. In an incendiary and impassioned statement released earlier this week, Jay-Z, whose real name is Shawn Carter, dismissed the legal action taking by U.S. lawyer Tony Buzbee as a 'blackmail attempt'. Combs, who rose to fame as P Diddy and is currently in jail awaiting trial after being charged in September with sex-trafficking and other offences, has also denied the latest allegations. Jacki and Lyle analyse Jay-Z's statement in depth, with Jacki outlining that parallels can indeed be drawn between Carter's assertive response to these allegations and the statement released by Gregg Wallace over Instagram in the wake of allegations against him. In both cases, Jacki says, the accused should have kept their council and remained silent while taking advice on how to proceed. Jacki and Lyle are both keen to emphasise that they don't consider anyone guilty or innocent in these case at this stage as investigations need to take place, and Carter himself has a right of reply on the lawsuit filed against him. However, they also agree that someone's response in the face of these allegations does draw increased scrutiny and, by extension, suspicion surrounding their involvement. Lyle points to Jay-Z including his background - particularly referencing his rise from the project in Brooklyn to worldwide success - as an unusual step to have taken from a PR perspective considering this is a point he has used throughout his career as part of a positive PR campaign. Jacki also analyses whether the statement does, in fact, at any point deny Jay-Z's involvement in the alleged crimes, before both Lyle and Jacki also speculate as to whether Carter even wrote the statement himself! Finally, Jacki speculates that someone may well have now spoken to Jay-Z about his strategy moving forward given his silence over the last 72 hours, while she also points to speculation surrounding Jennifer Lopez being the unnamed female celebrity was in the room at the time of the alleged assault, and how Lopez herself has employed a measured response to these speculations by not responding to them in any way.
TW: this episode contains references to details that some listeners may find distressing, and listener discretion is advised.
Artwork & music by Lyle Fulton
Get in touch via [email protected]
More information at www.therestispr.com
Follow us on Twitter - @TheRestIsPR
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This week, Jacki and Lyle discuss the latest developments in the Gregg Wallace scandal. Wallace, who last week 'stepped aside' from his presenting duties on popular cooking programme Masterchef after a BBC News investigation revealed a string of allegations of inappropriate sexual comments and inappropriate behaviour against him, released a statement on Sunday where he hit back at the allegations, saying they had come from a 'handful of middle-class women of a certain age'. He apologised the following day, stating that he 'wasn't in a good head space' when he posted the statement. Fresh allegations have since emerged, with Melanie Sykes claiming an encounter with Wallace made her quit the TV industry, his former ghostwriter Shannon Kyle claiming he made 'revolting' and 'sickening' sexualised suggestions to her and touched her inappropriately, and other woman coming forward with their own allegations of Wallace having toucher or groped them during various altercations. Downing Street also responded to Wallace's statement on Sunday by stating that they found his comments to be 'inappropriate and misogynistic', and the BBC has sinced pulled its Masterchef Christmas specials as a result of the ongoing allegations against him. Jacki and Lyle get straight to it this week, with Jacki referencing the advice she offered during last week's episode as an example to Wallace and anyone else embroiled in a scandal such as this, later lamenting the fact that Wallace did the complete opposite of this by broadcasting not one but two statements within 24 hours of each other earlier this week. Jacki also outlines how dangerous it is that Wallace was allowed to get away with this sort of behaviour for as long as he did, before Lyle makes an impassioned point about people who defend Wallace by attacking what many refer to as 'woke' culture and commentary. He outlines that these individuals need to stop burying their heads in the sand and positing the belief that these circumstances are in any way 'new' or due to an increasingly 'woke' population, but that they have in fact been occurring for decades and it is only now that the victims of such behaviour feel confident and supported enough to speak out. Jacki and Lyle revel in being referred to as 'the youth of today' in what is a highly charged episode!
Artwork & music by Lyle Fulton
Get in touch via [email protected]
More information at www.therestispr.com
Follow us on Twitter - @TheRestIsPR
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This week, Jacki and Lyle respond to the disturbing allegations surrounding Masterchef presenter Gregg Wallace. Wallace, who the show's production company Banijay UK say has 'stepped away' from presenting the programme pending an investigation, received a letter from BBC News on Tuesday setting out allegations of inappropriate sexual comments by 13 people who worked with him across a range of shows over a 17-year period. Since these allegations were put to Wallace's representatives, Kirsty Wark, presenter of BBC Newsnight and former Celebrity MasterChef contestant in 2011, said Wallace had told 'sexualised' jokes during filming of the programme. Jacki and Lyle discuss the story itself, with both convinced that Wallace has in fact been suspended from presenting the programme despite the public story being that he has stepped away of his own accord. Jacki outlines what her advice would be if she was Wallace's PR, with a fairly immediate dressing down of the presenter being first on the agenda before advising he stop all public engagements and make no comment until all allegations have been made public, with Lyle agreeing this would ultimately avoid the need for repeat apologies and statements. Comparisons are drawn between Wallace's ongoing involvement in this scandal, and the likes of Phillip Schofield and Jermaine Jenas. The latter was also a BBC employee at the time of his particular issue, and both were decisive in how they dealt with their respective crises, making public statements that were apologetic, authentic, and immediate. Jacki discusses other examples where this messaging has been far less effective, such as the strategy conducted by comedian and former Strictly contestant Seann Walsh, who elected to try and make light of his cheating scandal at a stand-up gig, and was taking to task brutally by our very own Jacki Vause! The BBC and Banijay UK also come under fire from our hosts, who both agree the TV broadcaster and production company both have a duty of care to those accusing Wallace of using inappropriate sexual language, and to Wallace himself as he looks to navigate the coming days and weeks in the aftermath of this news story. Lyle and Jacki both comment that the BBC and Banijay UK have played with fire by allowing Wallace to get away with behaviour like this for the last 6 years, and that serious questions will now be asked as this investigation begins.
Artwork & music by Lyle Fulton
Get in touch via [email protected]
More information at www.therestispr.com
Follow us on Twitter - @TheRestIsPR
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This week, Jacki and Lyle discuss just how effective a tool reality TV can be when it comes to celebrities and public figures getting their message out there. This comes as another group of celebrities enter the jungle for this year's edition of 'I'm A Celebrity...Get Me Out Of Here!', with the likes of Coleen Rooney, Tulisa Contostavlos of N-Dubz, Danny Jones of McFly, former boxer Barry McGuigan and influencer and podcaster GK Barry flying out to Australia for the show. Jacki and Lyle focus primarily on Coleen's involvement in the show, with speculation rife about what she will reveal regarding the 'Wagatha Christie' scandal involving Rebekah Vardy. Jacki mentions recent examples of high profile public figures who have entered the jungle to convey their message, including former UKIP and current Reform leader Nigel Farage, who in many ways surprised certain audience members with his performance on the show, and former Health Secretary (including during the Covid outbreak) Matt Hancock, who Lyle in particular is not a fan of, believing he performed dreadfully in the jungle. Lyle and Jacki discuss the relative risks of appearing on the likes of I'm A Celebrity, with Lyle stating that Farage's risk was relatively low as public opinion of him was so divisive, and that as a result, for a short time at least, his appearance generally had a positive impact on his profile. Jacki mentions the example of Fred Sirieix as a counter to this, given that he went into the jungle with a positive reputation on the whole, but his performance didn't translate very well to some viewers, with Lyle outlining that for people in his position the risk of appearing on shows like this when it comes to profile and reputation can be considered relatively high. There is time to discuss which reality TV show our hosts would one day like to appear on if they could, with Lyle stating he would love to take part in Strictly Come Dancing should his profile rise high enough!
Artwork & music by Lyle Fulton
Get in touch via [email protected]
More information at www.therestispr.com
Follow us on Twitter - @TheRestIsPR
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This week, there really is only one place to start. Jacki and Lyle are discussing the election (or, indeed, re-election) of Donald Trump, who earlier this month became the 47th President of the United States. Trump had, of course, also been elected the 45th President of the United States before losing the next election to Joe Biden, a man who he in essence defeated along the way to his latest election victory. But it was Kamala Harris, who assumed the Democratic candidacy after a desperate performance from Biden in a televised debate, that Trump ultimately defeated in the election on the 5th November this year. And it is Trump who will be inaugurated in January next year, becoming President for the second time, in a comeback many have described as similar to the likes of Tiger Woods, who won The Masters out of nowhere in 2019. Jacki and Lyle discuss the differences between the communications strategies of Trump and Harris. Harris is said to have conducted an almost perfect campaign, and was praised for doing so, but both Jacki and Lyle agree that it was missing something when it came to competing with the timing and single-issue messaging of Trump's at times chaotic strategy. Issues that appeared to be dominating the nation's discussion in the run-up to the election were the economy, abortion rights and immigration, but Harris and her team at times ran a multi-issue strategy that ultimately failed to resonate with voters. Trump, meanwhile, maintained a steadfast commitment to these single issues and, as Jacki points out, was also able to turn apparent criticism from all sides into campaign-worthy moments that captured the attention of the electorate. Lyle outlines from the outset that he is very much NOT a Trump supporter, with Jacki agreeing, but both also agree that his garbage truck stunt as a response to Biden's assertion that 'the only garbage I see floating out there is his supporters' was strategically very astute, before Jacki also outlines the imagery that circulated after the assassination attempt on Trump's life earlier this year. Lyle takes us through some political trends that this most recent US election appears to have followed, such as Tony Blair's 'New Labour' win in 1997, Boris Johnson's 'Get Brexit Done' in 2019, and Ed Davey's success as Lib Dem leader throughout the most recent UK election. The Tony Hinchcliffe Puerto Rico incident is also mentioned, and Jacki raves about the podcast 'The Coming Storm' which had some fantastic coverage in the build up to the election itself. There is, as ever, time for a sporting analogy from Lyle, with this one being a pertinent one - Harris may have conducted a fine campaign, but that won't be being talked about in 6 months time. What will be, however, is that Donald J. Trump will be the next President of the United States, with Lyle asserting that history remembers those who win far longer than those who lose.
You can listen to The Coming Storm here: https://www.bbc.co.uk/sounds/brand/m001324r
Artwork & music by Lyle Fulton
Get in touch via [email protected]
More information at www.therestispr.com
Follow us on Twitter - @TheRestIsPR
Hosted on Acast. See acast.com/privacy for more information.
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This week, Jacki and Lyle are joined by the brilliant Bill Beutler! Bill is a PR consultant who has figured out how brands can update their own Wikipedia pages successfully (and stay out of trouble while doing it!) Bill is also the president of Beutler Ink, which has worked with Fortune 50 companies, Ivy League Universities, Members of Congress, and has built a whole digital agency with Wikipedia consulting as its core service. In an episode that leaves Lyle in particular absolutely mesmerised at the complexities of posting and editing on Wikipedia, Bill tells us a little about his career so far and how he came to found Beutler Ink and become an industry leader in Wikipedia consultancy. Jacki discusses her own history with Wikipedia and how she has on several occasions bowed to other people's better knowledge when asked to edit certain clients' Wikipedia pages! Jacki also asks what actors such as Lyle would need to do to establish their own Wikipedia page, with Bill taking the duo through the many rules, regulations and pitfalls that some professionals fall foul of when looking to post on Wikipedia. Bill also discusses some of the recent controversies involving Wikipedia, including how a city councillor and mayoral candidate in Portland, Oregon who, despite doing everything systematically above board when it comes to following due process in editing Wikipedia, has been found to have used taxpayer funds to do so resulting in a significant political scandal! Bill also mentions the ongoing legal battle between Wikipedia and India’s largest newswire service Asian News International (ANI), who said a paragraph in its description on Wikipedia falsely accuses it of being 'a propaganda tool for the incumbent [federal] government' and of 'distributing material from fake news websites'. ANI has now demanded the page be taken down and has filed a 20 million rupee suit against Wikipedia, with the story set to run and run! Lyle and Jacki don't quite have time to ask Bill about the impact of AI on Wikipedia, but he will definitely be appearing on an episode near you again very soon!
Head to www.beutlerink.com for more info on the brilliant work Bill and the team are getting up to!
Artwork & music by Lyle Fulton
Get in touch via [email protected]
More information at www.therestispr.com
Follow us on Twitter - @TheRestIsPR
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This week, Jacki and Lyle discuss some of the more prominent documentaries that have appeared on the likes of Netflix and other platforms in recent months. Most notably, the pair focus on two highly significant documentaries that may ultimately affect the lives of the suspects involved - 'American Murder: Laci Peterson' and 'The Menendez Brothers', both of which are currently available on Netflix. Jacki discusses how, having also seen the dramatised series 'Monsters: The Lyle and Erik Menendez Story', her own perspective on the case of Lyle and Erik Menendez and the murder of their mother and father has continued to alter and shift. Lyle and Jacki both agree that we are now more compelled by documentaries of this kind than ever before. Lyle outlines the view that in the 90s and 2000s documentaries were seen as something to be afraid of when faced with a crisis or scandal due to their 'reality TV-style' nature, but we are now far more inclined to believe someone who delivers their story authentically directly to camera, and even if we remain sceptical we are still unerringly compelled by it! Lyle uses the example of Arsenal and their involvement with Amazon Prime's 'All Or Nothing' series, a behind the scenes look at the inner workings and relationships within the football club that yielded excellent results that have shaped the public's view of the club as a whole and, notably, its manager Mikel Arteta. Tottenham Hotspur also took part in this series with less impressive results for themselves and their then manager, José Mourinho, but Jacki goes further in mentioning the excellent of example of Netflix's 'Drive To Survive' which has again had a fantastic impact on the reputations of several Formula 1 drivers. Jacki analyses whether we must now consider the people-led art form that is 'the documentary' as arguably the most sought-after piece of PR media you can access, and discusses whether the likes of Phillip Schofield might have been better served involving himself with a documentary of his own rather than embarking on his ill-fated Cast Away experiment. There is time for Jacki to ask Lyle exactly how he has prepared previously for acting roles that depict real-life stories after the success experienced by Cooper Koch as Erik Menendez and Nicholas Alexander Chavez as Lyle Menendez in particular.
Artwork & music by Lyle Fulton
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This week, Jacki and Lyle react to Giovanni Pernice's first television interview since the release of the results of the BBC's internal investigation into allegations made by Amanda Abbington about her experience working with him on Strictly Come Dancing. Interviewed by Christine Lampard on Lorraine, Pernice gets his version of events across, explaining how he had only intended to push Abbington as hard as he did as he felt she stood a good chance of winning the competition, whilst acknowledging his tough training style and expressing his relief that, in his opinion, the most serious 11 of the 17 allegations were cleared by the BBC. Jacki and Lyle agree that Pernice performed solidly in the interview, although Lyle outlines his view that he wasn't 'sparkling' throughout whilst Jacki discusses how he was 'blindsided' by questions late in the interview that mentioned a statement from Abbington's solicitor and previous comments made by Laura Whitmore, who had previously also danced with Pernice on the show. Jacki asks Lyle what he would advise Pernice to do next, with both Jacki and Lyle agreeing that he and his team should take their time before deciding next steps after what was at times a chastening interview, with Lyle using the example of GB News as perhaps being an outlet his team should look to steer clear of! Christine Lampard's (formerly Bleakley) interview style also comes under scrutiny, with Jacki and Lyle agreeing that her body language was at times very closed off, and Jacki offering the opinion that there may have been a slight bias on display due to Lampard's friendships with Abbington, Whitmore and Ranvir Singh, who had also appeared on Strictly and partnered with Pernice in a previous series. The Irish ITV host's surname allows Lyle to, as ever, bring football into the conversation!
Artwork & music by Lyle Fulton
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This week, Jacki and Lyle discuss the recent developments in the situations involving both Amanda Abbington and Phillip Schofield, with a particular focus on the decisions they and their comms teams have made, and whether they have helped or hindered their respective reputations. Amanda Abbington recently received and apology from the BBC regarding the complaints she made about her Strictly Come Dancing professional dance partner Giovanni Pernice. However, whilst some of her claims were upheld, many of the allegations were thrown out by an independent investigation conducted by the BBC, leaving both sides feeling both vindicated and frustrated in equal measure. Abbington has since conducted more interviews explaining her situation and the experience she had on the hugely popular BBC programme, with Pernice using an entirely different tactic by remaining silent for much of the investigative process. Jacki discusses her belief that it is in fact Pernice who has conducted the better comms strategy by remaining largely out of the picture while the investigation was ongoing. She goes on to say Abbington has not come across well at all in any of her interview appearances, most notably in her interview with Krishnan Guru-Murthy in the immediate aftermath of these allegations coming to light. Lyle agrees with Jacki for the most part, with the pair analysing whether this was in fact the fault of the PR team around Abbington who should have advised her better when it came to these appearances. Conversation then turns to Schofield, with Jacki having had the chance to consume the second and third episodes of his Cast Away programme and Channel 5. The 'mic drop' at the end of the final episode did not impress Jacki and Lyle at all, with Lyle even going as far as to claim very few people will have paid too much attention to a gesture Schofield likely hoped would spark debate! Jacki again laments the decision-making of those around Schofield who, she believes, should have known better than to choose this particular programme for his return to our TV screens. There's time for many a 'first-person' statement from the pair in what is a particularly fiery episode!
Artwork & music by Lyle Fulton
Get in touch via [email protected]
More information at www.therestispr.com
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This week, Jacki and Lyle are joined by the brilliant Günay Aliyeva. Günay is the co-founder of Gamelight, the largest Rewarded Marketing Platform for Mobile Games, with over 10 years of experience in mobile gaming and ad-tech. She has also previously worked in multiple mobile app, game and ad-tech companies across Germany, andI it’s safe to say she knows stuff when it comes to the app economy, mobile marketing and AI! Günay is passionate about tech innovations, and Gamelight has disrupted the mobile marketing industry with a revolutionary AI algorithm. In a very enlightening and interesting episode, Günay discusses her career journey so far, how she came to found the exceptional Gamelight, and the unique functionality of its dashboard and app. Jacki asks Günay about how crucial it has been to maintain her vision and values when it comes to the PR of the company, and Günay herself explains the importance of the product when it comes to growing the company's reputation. Lyle outlines his belief that the product and the company's reputation go hand-in-hand, while Jacki discusses what Günay has planned for her own personal profile. Günay explains how Gamelight has ascended to the same pantheon as the likes of Google and Meta, whilst also outlining how her team's efficiency when it comes to A/B testing and conducting other data analysis is what sets Gamelight out from the abundance of other likeminded platforms looking to emulate its success. All this before we are even able to get into the fact that Günay can speak 5 languages, is learning a 6th, and what inspired her move to Hamburg in Germany for work!
Artwork & music by Lyle Fulton
Get in touch via [email protected]
More information at www.therestispr.com
Follow us on Twitter - @TheRestIsPR
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This week, Jacki and Lyle discuss Phillip Schofield's return to our TV screens in Cast Away - a Channel 5 programme that sends celebrities out into the relative wilderness in the form of an island off the coast of Madagascar - and discuss the possible reasons why he and his team chose to use this show as a vehicle for his return to the public eye. Jacki mentions that when she initially heard Schofield would be making a return she felt excited and intrigued, but that the choice of programme itself ultimately felt a little too self-serving. Lyle goes a step further in assessing whether it is possible to scrutinise yourself effectively on a TV show like this as opposed to the likes of I'm A Celebrity...Get Me Out Of Here! (which Schofield mentions on the first episode of Cast Away, discussing how it is hosted by his 'mates' Ant & Dec but how there are some organisations, referring to ITV, that you never go back to despite receiving an offer to appear). Lyle describes feeling unengaged throughout the first episode of Cast Away, particularly in the moments when Schofield attempts to address the affair that led to his sacking from ITV, with Jacki agreeing that the most dynamic parts of the episode were when we saw Schofield put his survivalist skills to the test! Lyle even goes as far as to say he felt more compelled by Schofield's interview with the BBC's Amol Rajan, and that a lot of the good will earned by that interview may well have evaporated as a result of this venture. There is an excellent analysis of the PR workings behind decisions like this one made my Schofield and his daughter, Molly, who has since become his agent, with Jacki and Lyle agreeing that you should always assess what you want out of choices such as this one. Lyle opines that Schofield might have chosen this route simply as a means of getting back on TV on his terms, whilst Jacki agrees that this choice may ultimately have backfired.
Artwork & music by Lyle Fulton
Get in touch via [email protected]
More information at www.therestispr.com
Follow us on Twitter - @TheRestIsPR
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- Visa fler
