Avsnitt
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane reveal the worst podcasting advice they have heard. Join them as they talk about common podcast advice and why it can be bad advice for podcasters.
KEY TAKEAWAYS
“Don’t edit your show” This is bad advice; raw audio is not better. Don’t confuse authenticity with unfinished and unprofessional. “Just be consistent and your podcast will grow” Consistency is very important, but it has to be combined with other actions such as promoting and guesting on other shows. “Build it and they will come, you don’t need marketing just great content” If you have the right content and brilliant production, this can be the case on platforms such as YouTube, but good content alone isn’t enough. “Niche down as much as possible” Most people start to broad and need to niche down, which is why this advice is given, but it’s important to not niche for the sake of it or niche too much and alienate potential audiences. “You just need good guests” Good guests aren’t the only thing that will help your show or help you grow. You still need good production and promotion. You can also grow without good guests. “You must stick to strict format” Having a recognisable format is important, tying into consistency, but you don’t have to be super strict. “The more you post the quicker you grow” Quality over quantity! "You need the best equipment to succeed" Not true, there are some essentials, but they don't have to cost a lot. "SEO and keywords don't matter for podcasts" They absolutely do matter for discoverability.BEST MOMENTS
“There’s two types of podcasting marketing, growth marketing and retention marketing”
“Generally just really good content is a form of retention marketing”
“The show seems to do really well when I’m active on LinkedIn”
“Don’t niche for the sake of niching, niche because it makes sense”
“A great guest is someone who has a loyal fanbase and talks about things they haven’t really talked about before but that alone won’t help you grow”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
In this episode, Ash and Kane reveal the secret behind 7-figure podcasts! They share why licensing can be lucrative and why passive income from podcasting is absolutely possible if you put the right work in first.
KEY TAKEAWAYS
Passive income from podcasting exists, you just have to put the work in initially. Licensing isn’t something you can do right away but after you have spent time building your podcast and audience. It’s essential for you to have high production value if you want to be able to license your episodes, if this is something you will consider then future proof your episodes by investing in high quality production. You still keep all monetisation from other sources, licensing is just an extra revenue stream.BEST MOMENTS
“Some people say passive income doesn’t exist, bollocks I say”
“Someone will pay you the rights to play your podcast on their platform”
“These are podcast episodes you’ve already recorded, it’s completely passive and it’s marketing you at the same time, that is very cool”
“It’s a one time expense for a lifetime of paydays”
“Everybody who says passive income doesn’t exist hasn’t heard of Mariah Carey”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
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Saknas det avsnitt?
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane answer questions from the community. They answer a wide variety of questions around podcasting, including content planning, how to ensure you have a successful launch and different ways you can market your podcast.
KEY TAKEAWAYS
Plan to have four weeks of content recorded in case of emergencies. This will help you stay consistent. Having a good launch competition incentivises the right people to listen to your podcast. There is no silver bullet in podcasting, it’s simply about putting the work in. In person events, guesting on other shows and sponsorship are all great ways to market your podcast. You do not need to have launched already to gain sponsorship. Being vulnerable, authentic and consistent is how you develop superfans.BEST MOMENTS
“DMs is one of the largest drivers of the success of the launch”
“Launch with the type of content you are going to continue to do”
“Authenticity is saying things you know will get backlash and doing it anyway”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
This episode is all about podcast confessions! Ash asked his LinkedIn audience to confess to their podcast mistakes and mishaps. Ash and Kane also discuss the worst thing you can do as a podcast host and their closest call making a big podcast mistake.
Audience Podcast Confessions:
Forgetting the name of a guest Using a guests name wrong! This is why you should always do the intro after recording an interview. Being so bored of interviewing a person that you didn’t hear their answer and had to guess what they actually said! When the guest was so bad that the host blamed a tech issue for not uploading the interview. Accidentally deleting files you need when trying to do a tidy of files. Re-recording multiple times because of imposter syndrome.BEST MOMENTS
“The algorithms will prioritise higher quality content”
“You must do the intro to the interview after the show’s done”
“Never meet your heroes”
“I have major imposter syndrome, still can’t believe you got me to do a podcast”
“We might have almost broken someone’s NDA with the Royal Family”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about Spotify’s first year of profit, how they are paying podcasters and the new features they are bringing to podcasters including ‘smartlinks’ which allows you to track clicks and listenership. They also discuss the impact of Netflix launching video podcasts on their platform!
KEY TAKEAWAYS
For the first time, Spotify made 1.14billion dollars. Spotify is trying to promote itself as creator friendly. Netflix is going to be launching video podcasts to stream soon, but it’s not clear how monetisation will work. Smartlinks is a new feature Spotify is rolling out that can track how many clicks the link has had and how many listeners have come from that link.BEST MOMENTS
“Spotify has just hit its first year of profitability”
“Clubhouse came, dominated and went in six months because they didn’t pay their creators”
“Video podcasting is adapting across all platforms”
“You can track how many clicks it’s had and how many listeners that have come from that specific link which is a very useful tool especially when it comes to marketing”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
One of the most popular podcasting formats is also one of the most difficult to get right. Interviewing ‘interesting’ people is something many podcasters try and fail at, so in this episode, Ash and Kane tell you how to do it right and reveal common mistakes.
KEY TAKEAWAYS
There are already many highly successful interview podcasts in the space so it can be difficult to get fast growth and high monetisation, particularly as they don’t generally appeal to a specific audience. A plus side of this type of podcast is there is no ceiling, the opportunities are endless. You need top tier production to give yourself a chance in the space. Filming in person is essential to get your guest to open up for this type of podcast, to get the content that is good enough to set you apart from the rest. In person interviews give you more time to build rapport with the guest before the interview, and there is usually less of a time limit if you want to record for longer. You have to be a fantastic host, to be able to ask the best questions and to be an active listener. Ask the questions that the guest won’t have been asked before to get original content. If your show will primarily be on YouTube then you can vary your theme and guests as the YouTube algorithm will put it in front of the right audience. If you are doing audio only then you need to be more careful and have some cohesion among your episodes and serve your audience. Niche is more important if you want to monestise, if you don’t need to straight away then you can be a much more varied.BEST MOMENTS
“There are a lot of very good ones out there already and it doesn’t appeal to a specific audience”
“Of those really big shows that just interview interesting people, none of them slack on production, they look like TV”
“In person is important and really high quality production, that’s an easy way to stand out online”
“If someone has been on multiple podcasts, do not do the story”
“Finding those (interview) gems is really difficult”
“If you want to monetise, niche is important”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane discuss The Joe Rogan Experience podcast and what we can learn from Joe Rogan and the success of the show. They share the ways it follows the trends we now recognise as important, such as authenticity and the things Joe Rogan does in the show that are unusual. They also reveal how much The Joe Rogan Experience earns and the power Joe Rogan holds, including his influence over the most recent US election by interviewing Donald Trump.
KEY TAKEAWAYS
First created in 2009, The Joe Rogan Podcast initially had two hosts. It took until 2013 for the current format to be established. Podcasting takes time and patience; you only fail if you give up. Episode 310, with Neil Degrasse Tyson, was one of his first episodes to take off and was also when he started branching out of his initial niche. The Joe Rogan Experience Podcast proves that growth is not linear. Like with most podcasts, there are a few episodes a year which spike your baseline and growth is truly built over time. In 2018, Elon Musk gave the podcast unprecedented reach. Joe Rogan is truly authentic; he talks to whom he wants to and challenges everyone, regardless of who they are. 2009-2017 he earnt an average of 5 million a year. 2018-2020 he earned 13 million a year through sponsorship alone. Joe Rogan signed a deal with Spotify in 2020 for $200 dollars whilst still retaining all ownership and decisions for his content. Interviewing Donald Trump in 2024 had an undeniable influence on the result of the US election.BEST MOMENTS
“It was just him in his basement smoking weed”
“The longer you fail, the more likely you’ll succeed”
“Elon Musk was his real big, big one”
“He is truly authentically him”
“Spotify secretly removed some of the episodes”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane take a different approach in this episode, is it cake style. They run through a list of shows, asking you to guess which is the real podcast and which is the fake whilst discussing what makes a good niche for a podcast.
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane share how you can get 1k downloads on your podcast in just 30 days. They reveal the things you can do to set your podcast up to get the highest amount of downloads when you first launch and beyond.
KEY TAKEAWAYS
Batch record 10 episodes before you release any, so your new audience can listen to multiple episodes Include interviews in your initial episodes, ideally from someone who has a loyal following and audience already When launching your podcast, ensure you are promoting it across different social media platforms in the lead up launch. Having a competition or giveaway can be used to guide listeners to download on release day to help your podcast chart Charting helps you be found by organic listeners Guest on other people’s podcasts in the two weeks before you launch or ask for episodes where you are a guest to be released close to your launch date Find communities where you can first add value and then promote your show Attend industry events to network and promote your show, the more niche, the better Spend some time on your SEO, in your show notes and titles and aim to include search terms within themBEST MOMENTS
“Interview guests that have either a big or engaged following…ideally people who haven’t been on loads of podcasts before”
“Go on other people's shows ahead of time that will schedule for release over your launch week”
“Be active on your social media every day”
"Spend some time on SEO as well as that will get you a couple of extra listeners"
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
In this episode, Ash and Kane have asked chat GPT to suggest contentious and debate worthy topics in the podcasting industry. From charging for podcasts to AI-assisted content, Ash and Kane give their thoughts and opinions on these after years of experience in the podcasting space.
KEY TAKEAWAYS
Paywalls -vs- Free Content. Is it fair and does it work to put paywalls in podcasting? Are exclusive deals with platforms good or bad for the industry? What counts as too many ads in an episode? Are dynamic ads ruining the authenticity of podcasting? Should AI generated content and assisted podcast production be embraced? Should creators own all of their own content?BEST MOMENTS
“I feel like you can only charge for content when you’ve earned the right”
“Creators that do the best are the ones that purely do it for the passion and the love of the content and payment is a byproduct”
“The listener experience is the most important thing because they pay the bills”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Producing Meghan Markle's Podcast & Working for Spotify with Courtney Reimer
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane reveal the things they wish they had known before they started podcasting. They share what nobody told them in the beginning and common issues many podcasting beginners face, giving advice to help you learn from their experience.
KEY TAKEAWAYS
Video record all your podcast episodes from the beginning, you will wish you had these later on! Overestimating how much content you have recorded. There are multiple benefits to being ahead on your recorded content and it can impact quality if you are having an emergency record. It’s important to create content that works for you rather than trying to emulate other podcasts too much, authenticity is essential. Shorter episodes are easier to manage when you are getting started and allow you to publish more often.BEST MOMENTS
“The issue I had is I didn’t record the video”
“Our worst habit is getting in front on content”
“I think we were trying to create content for other people when in the early days you need to create content for you”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Is podcasting expensive? Ash and Kane talk about why podcasting can be as cheap or as expensive as you like and share what is worth spending money on and what isn’t. It is 100% possible to podcast on a budget, and Ash and Kane explain exactly how you can do it!
KEY TAKEAWAYS
You can podcast from home if you have the right set-up. You can even use existing tech such as your laptop and phone. Most shows are remote, it’s not necessary to interview guests in person and virtual guests keeps your costs down. If you are looking at interviewing a big name or someone that could elevate your podcast, it is worth spending the money to do it in person to make a personal connection. Editing and artwork are the key things you need to get right and potentially spend your budget on before looking at anything else. Think about how you spend your own time as well as your budget, you can outsource functional but essential tasks like editing whilst you focus on more high value tasks, such as guesting on other shows. Generally it isn’t advised to pay for guests. If a good guest will x5 or x10 your listens, then save this guest for when you have already built up some listenership.BEST MOMENTS
“Your biggest cost is production and studios generally speaking”
“You can get a mic, stand and ring lights for less than £150”
“Travel costs and your shooting costs are expensive but they’re definitely worth it for that personal connection”
“The CEO doesn’t do the customer service but it doesn’t mean it’s not an important task, it’s a functional task someone else can do”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane discuss the steps you can take to revive your podcast. They start by asking you to evaluate your why and consider its strength. They then discuss how you can use guests and utilise simple things like titles to revive your podcast and get it performing again. They also share why relaunching is essential to reviving a podcast and how to do this successfully.
KEY TAKEAWAYS
What is your why? Do you still want to do the podcast and are you doing it for the right reasons? Evaluate your production, are your titles and thumbnails good and what are the first 30 seconds like? Click through rate and attention should be your focus. How many people are clicking on your content and how long are they staying? Your first 30 seconds are for people who don’t know you yet, as are titles and thumbnails. These are to grab attention and make people want to listen. SEO is very important for the audio side of your podcast, think about your show notes and titles and if these can be improved. If you are an audio only podcast then outside promotion is essential, like being interviewed on other podcasts. Anyone who is struggling should do a relaunch! Go back to basics, make your content better through research and tools to see what questions your audience wants answered in your niche.BEST MOMENTS
“Go back to your why, make sure that it’s strong”
“Click through and retention, that’s all you should care about”
“Everything you do should be for someone who doesn’t know you yet, doesn’t like you yet, doesn’t have much of an attention span”
“There is a lot of outside promotion when it comes to audio”
“Put effort into campaigns and launches, don’t just go through the motions”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
How to Launch a Number 1 Podcast Part 1 & 2:
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane give a quick overview of the 12 hour ban on TikTok in the U.S. They share the reasons behind the U.S. doing this, why there was then a U-turn and the impact TikTok has had on the content space and social media landscape.
KEY TAKEAWAYS
TikTok was banned by Congress, they called it a propaganda machine and said it was being used by China to spy on America. There are some conspiracies that say Congress sought to gain from banning TikTok as they hold shares in American competition. TikTok has transformed the social media landscape, they are being copied across multiple platforms, including YouTube releasing shorts and Instagram reels. 39% of American businesses state TikTok is essential to the running of their business and over 7 million companies rely on it for marketing and sales. It’s important as a creator to be across platforms as there are variables in their performance, you need to be in the right place at the right time to benefit.BEST MOMENTS
“Congress banned it, they said it was a propaganda machine”
“Everyone is copying TikTok now”
“TikTok has become the number 1 search engine for gen-z”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about Spotify’s new partner programme. They give the lowdown on how the programme will work for monetisation, the thresholds they will put in place and how it compares to other platforms. They also share other ways you can monetise that may be more worthwhile.
KEY TAKEAWAYS
The creator will get 50% of the revenue for ads if they meet the listener threshold. To access the programme, you will need at least 10k streamed hours on Spotify and 2k unique Spotify users a month. This is a much higher threshold than other platforms. It’s easier to monetise on YouTube, you need half the amount and have a year to achieve it and also get paid more! Direct sponsorships should make you way more money than something like this programme, this should be for supplementary income. Spotify has also introduced a feed which will be great for discoverability.BEST MOMENTS
“Creators get 50% of revenue for ads sold”
“YouTube is also significantly easier to become eligible needing 4000 streamed hours in the last year and 1000 subscribers”
“You’re getting maybe £10 CPM but you have to get ridiculous numbers to get there in the first place”
“One thing Spotify have introduced that is good is discoverability”
“Podcasters want two things, listeners and money”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about why you should start a podcast in 2025. They share the many reasons you should be podcasting in 2025, including what's new, the best way to leverage AI in your podcast and the unique things you can do to make your content more discoverable.
KEY TAKEAWAYS
On video platforms, the quality of content and its performance with the algorithm is becoming much more important than follower numbers and subscribers. It used to take multiple years to become notable on social media as you have to have a large audience before you got noticed, now you can get noticed first with great content and the numbers follow. When it comes to monetisation, the quality of the listener is just as important as the audience size. A new show gives you the opportunity to build your audience based on your initial content. Older shows may struggle with a mix of audience feedback which can impact their reach to new listeners/users. Whilst your content should always put your audience first, there are small things you can do to help you with the algorithm at the same time, like your titles and thumbnails. Most podcasters are using AI in some capacity. One of the best ways to use it is for research, but it can also be used on small tasks to free your time to be spent on the more important elements and get more creative. AI tools are being incorporated into more and more software, making production and the tasks associated with creating a podcast quicker and easier. Year after year, more money is being pushed into podcasting, by 2032 it’s predicted that the podcasting industry will be worth 130 billion to 250 billion.BEST MOMENTS
“What is becoming less important is follower numbers and subscribers”
“You can post a video, and it will show it to whoever it thinks should see it on the for you page ”
“There’s actually a bit of an advantage if you’re just starting out”
“Make it for the audience, not the algorithm”
“The first 30 seconds, as well as the title and thumbnail of a YouTube video, is more important than the rest of the content in terms of getting in front of people”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about how they managed a difficult period over the past few weeks where they were unable to record new episodes. They give tips on how you can plan for unforeseen circumstances and keep your podcast consistent when life happens and you can’t press record!
KEY TAKEAWAYS
It’s better to rerelease old episodes than to not release anything at all. Look at episodes that are still relevant or that performed particularly well. When re-releasing old episodes, ensure you communicate this to guests in the show notes to avoid any confusion. If you need to take a break from recording, you can also upload podcasts where you have been interviewed as a guest. A feed swap is another way to release content without having to record anything. It also gives your show a new platform for potential listeners. Batch record episodes ahead of time to avoid having to stray away from your release schedule.BEST MOMENTS
“Top tip, go to expos, it’s a great way to just network”
“Your downloads are gonna take a dip over the Christmas and New Year anyway so you don’t want to put your best content out there”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
This is a rerelease of a previous great episode! Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Join Ash and Kane for a Q&A from the Podcasters Podcast private community. They share questions from podcasters ranging from how to grow your podcast and credibility to sponsorship. They also discuss podcasting launches and relaunches and what impact having a number 1 podcast has on your podcasting journey.
KEY TAKEAWAYS
When speaking and negotiating sponsorship, try and get more episodes in the deal. This not only generates more income but saves you time as you will need to negotiate with less sales reps. To climb the charts, network with podcasts in your niche in the view to get interviews. You can then capitalise on each other’s audiences. Whilst it’s easier to go viral on TikTok, Instagram offers the best ‘shop window’ to convert your audience to clients and more. How you launch your podcast can be pivotal to your initial growth and performance. Head to the Podcasters Podcast Launch episode here: How to Launch a Number 1 Podcast - Part 1 Having a giveaway that’s relevant to your audience is more important than the cash value. Getting to number 1 in the charts when you launch or relaunch is valuable social proof for sponsorship deals and future guests too.BEST MOMENTS
"On average it takes 7 touch points to make a buying decision”
“There’s not an easier platform to go viral on than TikTok”
“You’re going to get better sponsors, you’re going to get more recognition in your specific industry, get better guests on your show, it’s social proof that you’re a number 1 podcast”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
This is a rerelease of a previous great episode! Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
There are many opportunities to be found in podcasting, and in this episode, Ash and Kane highlight the ones you may have not thought about or considered. They give advice on how you can leverage these opportunities including for financial gain and also how podcasting presents unique ways to get recognition and endorsement.
KEY TAKEAWAYS
Books and publishing Speaking gigs Access to people Unique relationship building Recognition, credibility and endorsement Live Shows Business OpportunitiesBEST MOMENTS
"Would you like some cash to write [a] book and we publish?”
“People get opportunities from their guests”
“We’ve had people with smallish audiences and then done live shows and sold out”
“If you have a high bracket audience, people will pay to be on there”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
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