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In this episode, we explore how to celebrate the process of doing challenging, meaningful work rather than fixating solely on outcomes—a concept I explore in my upcoming book, The Obvious Challenge.
As I share my method of scheduling waypoints with loved ones to mark milestones in creative projects, we wrestle with explaining this approach without reducing it to another formulaic framework that sounds nice but offers little practical guidance.
Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce
Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter
Who Am I?
Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.
Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe
Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds
Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen
Follow me on social media:
Instagram: https://www.instagram.com/itscoachgoodman/
X: https://x.com/itscoachgoodman
LinkedIn: https://www.linkedin.com/in/jon-goodman/
Timestamps
0:00 Episode Introduction
1:06 Fitness, pushing too hard, and recovery
4:38 Naturally slowing down as we age
5:50 How exercise bolsters creative work
7:14 Celebrating the process, not the outcome
10:56 Personal growth in relationships
16:27 Kendrick Lamar and Drake beef at the Super Bowl
24:07 How to celebrate the process
28:45 Ask this question: does it make you a better person?
30:30 Scheduling celebrations in order to complete difficult projects
34:23 Personal blind spots and different perspectives
42:09 The conflict between creating frameworks that sell versus deeper understanding
48:43 Discussing the bestselling book "Let Them Theory"
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Welcome to The Obvious Choice podcast, where today we're joined by Paul for a Hot Seat conversation about why successful businesses inevitably break down and how to systematically rebuild them.
If you're feeling overwhelmed by your growing business, this episode will show you how to identify your natural strengths and create systems that allow you to focus on what makes you special.
Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce
Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter
Who Am I?
Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.
Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe
Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds
Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen
Follow me on social media:
Instagram: https://www.instagram.com/itscoachgoodman/
X: https://x.com/itscoachgoodman
LinkedIn: https://www.linkedin.com/in/jon-goodman/
Timestamps
0:00 Paul Introduction
1:07 Paul explains his current bottleneck after rapid business growth in the first half of the year
1:55 Business growth inevitably leads to systems breaking
3:07 Paul shares his business vision and challenges as the bottleneck in his operation
4:24 The limitations of being a solo coach with many clients
6:57 Paul shares personal context about having OCD and ADHD
7:27 Jonathan emphasizes the importance of working with your natural operating style
8:00 Paul describes what makes him successful: empathy and his approach to coaching
9:10 The advantage of coaches who have life experience
10:30 Focus on your strengths
13:01 Create a detailed organizational chart exercise
14:57 Breaking down business tasks into smaller components
17:08 Delegating content posting while keeping control over creation
19:45 Overthinking certain tasks causes anxiety and brain fog
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Saknas det avsnitt?
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I've been thinking a lot about love lately. I heard this quote the other day that really stuck with me: "if you think you understand love, you don't." Which, honestly, is pretty damn wise when you think about it.
Today's episode dives into a chapter from my upcoming book, tentatively titled "Grow Separately to Grow Together." We're going to explore some counterintuitive things I've learned about relationships – like how our differences, not our similarities, are what actually make partnerships work.
Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce
Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter
Who Am I?
Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.
Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe
Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds
Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen
Follow me on social media:
Instagram: https://www.instagram.com/itscoachgoodman/
X: https://x.com/itscoachgoodman
LinkedIn: https://www.linkedin.com/in/jon-goodman/
Timestamps
0:00 Episode Intro
1:05 -The paradox of love
1:44 First 1-star review discussion and joking about career changes
6:15 Grow Separately to Grow Together
7:58 The 16th-century French moralist's quote about absence and love
13:31 The nature of distance in relationships
14:15 Complementary personalities in successful relationships
16:42 Evolution of love in long-term relationships
19:45 Critique of modern dating apps and algorithmic matching
22:38 Managing family finances in partnership
27:50 Modern dating and connection challenges
31:43 Organizational structures in life and relationships
34:42 Authenticity in Modern Dating
40:10 Reaction to "The Obvious Choice"
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Hey everyone, welcome to another episode of The Obvious Choice podcast, where today we're diving into a challenge that hits close to home for many fitness business owners - the struggle to scale beyond trading time for money.
We're sitting down with Katherine, who runs a successful personal training studio outside Ottawa and is wrestling with the classic dilemma of how to grow her business while reducing her crazy 4 AM client schedule and creating more freedom in her life.
Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce
Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter
Who Am I?
Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.
Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe
Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds
Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen
Follow me on social media:
Instagram: https://www.instagram.com/itscoachgoodman/
X: https://x.com/itscoachgoodman
LinkedIn: https://www.linkedin.com/in/jon-goodman/
Timestamps
0:00 Katherine introduction
1:48 Trying to transition to a semi-private training model.
2:52 Details about her online program offerings including nutrition coaching and habit coaching
4:35 Discussion of current client load
10:28 Advice about hiring for small businesses and identifying key skills
12:17 Exercise to identify what made past trainer "Chris" successful
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In this episode, I discuss my unexpected bout of depression following the successful launch of my book "The Obvious Choice," revealing how the completion of a major project left me feeling empty despite its commercial success.
Through this experience, I explore the paradox of achievement and purpose, arguing that the real reward lies not in completing projects but in the transformative journey of working on them.
Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce
Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter
Who Am I?
Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.
Follow me on social media:
Instagram: https://www.instagram.com/itscoachgoodman/
X: https://x.com/itscoachgoodman
LinkedIn: https://www.linkedin.com/in/jon-goodman/
My co-hosts:
Ren Jones https://www.instagram.com/fitnessjonestraining/
Amber Reynolds https://www.instagram.com/amberreynolds.me/
Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe
Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds
Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen
Timestamps
0:00 Jonathan Goodman introduction
0:33 Personal Reflection on Post-Book Depression
1:06 The Portuguese Fisherman Parable
5:18 The Paradox of Process vs Outcome
6:20 Reflection on Ghost-Written Books vs Personal Writing
7:52 The Obvious Choice Book Release Experience
9:35 Dealing with Unexpected Depression
11:14 Learning from the Experience & Getting Back to Work
15:53 Story About the Wealthy Oil Businessman
17:35 Retirement & Finding Purpose
19:55 "Boring Not Vacant" Concept
21:18 Critique of Living Without Projects
23:20 Story About Friend's Movie Podcast
24:34 Reflections on High School Friends' Reunion & Closing
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In this conversation, I reveal the pivotal $10,000 decision that shaped my career path and eye-opening insights from launching my new book "The Obvious Choice."
From social media's false promises to the counter-intuitive truths of building lasting success, this episode challenges conventional wisdom about what it really takes to build a sustainable business in today's digital age.
Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce
(Not sure if you want to get the book yet, that's okay, you can get a free sample of "The Obvious Choice: https://www.theptdc.com/the-obvious-choice-free-chapter)
My co-hosts:
Ren Jones https://www.instagram.com/fitnessjonestraining/
Amber Reynolds https://www.instagram.com/amberreynolds.me/
Who Am I?
Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.
Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe
Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds
Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen
Follow me on social media:
Instagram: https://www.instagram.com/itscoachgoodman/
X: https://x.com/itscoachgoodman
LinkedIn: https://www.linkedin.com/in/jon-goodman/
Timestamps
0:00 Episode Introduction
2:47 Jonathan has to pause for his son Jaden bringing lunch
3:30 Story about Ignite the Fire and early publishing decision
14:04 Modern social media marketing
22:25 Gym sales conversion rates discussion
26:23 Social media influencers vs thought leaders discussion
34:00 Balancing short-term vs long-term projects
45:04 Book launch results and reception
51:52 Lessons learned from book launch
59:47 Final thoughts on being self-reliant
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This week on the podcast I spoke with Jason about him writing his new book, how to recreate his marketing, and much more. Enjoy!
Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce
(Not sure if you want to get the book yet, that's okay, you can get a free sample of "The Obvious Choice: https://www.theptdc.com/the-obvious-choice-free-chapter)
Who Am I?
Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.
Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe
Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds
Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen
Follow me on social media:
Instagram: https://www.instagram.com/itscoachgoodman/
X: https://x.com/itscoachgoodman
LinkedIn: https://www.linkedin.com/in/jon-goodman/
Timestamps
0:00 Jason Introduction
0:28 Book Publishing Details
1:33 - Audiobook Production Discussion
3:01 - Marketing Strategy Discussion
5:19 - Digital Strategy Development
6:38 - Marketing Implementation Plan
8:18 - Landing Page Strategy
11:04 - Email Marketing Strategy
14:29 - Implementation and Scale
15:37 - Technical Implementation
16:33 - Workflow Integration
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Today we're diving into something I've wanted to talk about for a long time: adult friendship.
This is probably one of the most important and least understood topics that can massively impact your quality of life. And I've got some pretty strong opinions on it – opinions that might seem a bit counterintuitive at first.
Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce
HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
Hosts:
Jonathan Goodman https://www.instagram.com/itscoachgoodman/
Ren Jones https://www.instagram.com/fitnessjonestraining/
Amber Reynolds https://www.instagram.com/amberreynolds.me/
Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com
The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.
Timestamps
0:00 Friendship introduction
1:00 Audiobook narration and author readings
2:31 Adult friendship topic
6:06 Aristotle's three types of friendship
8:46 The importance of true friendship and time management
13:30 "Cameo friends" and guilt in relationships
15:24 Kindergarten friendships lasting through life
20:15 Parasocial relationships
24:43 Converting online friendship to real connection
28:12 Building community in different locations
33:13 The value of acquaintances and casual connections
41:10 Work-life balance and friendship priorities
47:19 Maintaining friendships
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In today's episode, we're diving deep with Kim, a women's empowerment coach who's mastered the art of balancing a high-powered NASA career with a thriving coaching practice. What fascinates me about Kim's business is that it's what I call an 'avocado business' - where timing is everything - and today we're going to unpack exactly what that means and how to market it effectively.
Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce
HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/
Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com
The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.
Timestamps
0:00 Introductions and background
0:38 Kim's coaching journey and niche evolution
1:17 Target audience and coaching approach
2:30 Building an engaged following over time
3:30 Balancing NASA career with coaching
4:48 Challenges with scaling and time management
5:29 The "Avocado Business" concept
7:24 Speaking to moments vs. ideas
9:12 Discussion of business models and group coaching
11:42 Strategies for group programs
13:42 Creating targeted content and wait lists
16:39 Integrating different program offerings
18:17 Final advice on starting small
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Email isn't really a task - it's where tasks go to accumulate, and your phone isn't really a tool anymore - it's become an appendage that's designed to hack your primal brain. I don't believe discipline alone can work when it comes to controlling these devices, and that's why we need a set of clear rules and structures to keep them from controlling us.
Today on The Obvious Choice podcast, we're diving into some practical rules for taking back control of your phone and email usage, because if you're going to show up somewhere - whether it's for dinner with friends or time with your kids - you better actually be there.
Episodes referenced in this episode:
Episode 187: "Boosting Productivity with Well-being" featuring Dr. Gloria Mark https://youtu.be/_kHLi2zUSTQ?si=xOuVlQJShZOC6azb
Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce
HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
Hosts:
Jonathan Goodman https://www.instagram.com/itscoachgoodman/
Ren Jones https://www.instagram.com/fitnessjonestraining/
Amber Reynolds https://www.instagram.com/amberreynolds.me/
Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com
The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit
Timestamps
0:00 The Obvious Choice Intro
0:45 Discussion about why discipline alone can't work with phones
2:25 The "leave your phone at the door" rule and its importance
3:18 Discussion about puzzles and coloring books as alternatives
4:23 Personal story about art class and coloring with his son
5:15 Conversation about adult vs. children's coloring books
7:24 Discussion about being authentically yourself
8:10 Tangent about food preferences and dining habits
9:45 Humorous discussion about Black Friday posts
10:14 Tangent about "Black Jeep Owners" group
12:25 Return to phone rules: saying "I love you" before checking phone
13:29 Discussion about phones at dinner tables and restaurant solutions
14:36 Tangent about credit card roulette and wealthy people's habits
15:52 Rule about not holding phone during conversations
17:47 Story about acknowledging children immediately when they speak
19:58 Rule about setting phone to black and white
22:33 Alternative solutions for managing social media usage
25:45 Discussion about social media strategy and audience building
26:22 Tips for organizing phone home screen
29:25 Email organization strategies and folder system
31:58 Discussion about email management and inbox organization
34:05 Rule about new subject lines for new email threads
35:39 The "touch it once" rule for email management
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In today's episode, I sit down with Lance, a 21-year-old online fitness trainer who recently made the bold move to leave his in-person training business behind to focus entirely on his online practice. Lance and I dive deep into the unique challenges and opportunities of building a fitness business with a young audience, exploring how to grow alongside your client base as they transition from college students to young professionals.
Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce
HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/
Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com
The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.
0:00 - Introduction & book launch discussion
1:08 - Lance's background as an online trainer
2:15 - Business metrics discussion
2:45 - Current audience challenges
3:56 - Target niche description
4:32 - New content project: Fitness "Hot Ones" spin-off
5:39 - Main challenge: Client affordability
7:51 - Discussion on backup plans and risk-taking
9:27 - Strategy: Growing with a maturing audience
12:51 - Marketing to life transition moments
14:04 - Building muscle in your 20s
17:19 - Different types of college clients
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Today, we're diving deep into part two of my book launch strategy - and let me tell you, launching a book is a whole different beast than writing one. In this episode, I'm walking you through everything from our content testing approach and social media strategy to how we're handling those crucial final days before launch. I'll share why I switched from pushing pre-orders to offering a free chapter, break down our podcast strategy (and why I had to completely change course on that), and get into the nitty-gritty details of our VIP boxes - which, by the way, are absolutely beautiful. But here's the thing: I'm exhausted as I'm recording this on January 8th, about a week out from launch.
All the months of preparation, networking, and planning are coming to a head, and it feels like I'm at that final steep climb before reaching the summit. This episode pulls back the curtain on the whole process for anyone thinking about launching a book or just curious about what goes on behind the scenes.
Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce
HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
Hosts:
Jonathan Goodman https://www.instagram.com/itscoachgoodman/
Ren Jones https://www.instagram.com/fitnessjonestraining/
Amber Reynolds https://www.instagram.com/amberreynolds.me/
Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com
The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.
Timestamps
0:00 - Introduction and continuation from part one about marketing "The Obvious Choice" book
0:29 - Discussion of content strategy and testing social media posts before launch
0:57 - Shifting focus from pre-orders to free chapter promotion, podcast touring strategy
1:27 - Overview of workload and personal reflections on launch preparation
2:02 - Discussion of launch fatigue and viewing the launch as beginning of a 10-year flywheel
4:11 - Content testing strategy and data-driven iteration of social media posts
7:00 - Shift in marketing strategy from pre-orders to sample chapter distribution
9:34 - Many Chat automation setup for book promotion and launch day notifications
11:49 - Reflections on the challenges of book marketing versus writing
13:23 - Discussion of podcast strategy and limitations
15:53 - Focus on niche podcasts and content creation from podcast appearances
17:34 - Creation of media page and promotional assets for podcasters
19:06 - Launch team coordination and calendar invite strategy
21:10 - "Jacked Nerds" lead magnet strategy and audience building
22:55 - VIP box strategy and design details
28:46 - Discussion of Casio watch inclusion in VIP boxes
31:37 - Personal letter and customization strategy for VIP recipients
34:19 - Logistics of VIP box assembly and distribution
37:43 - Philosophy behind "unscalable" personal touches in marketing
39:04 - Strategic bulk buy strategy, particularly in the CrossFit industry
43:00 - Video and meme marketing strategy for launch
49:19 - Book opt-in strategy and future automation plans
51:14 - Discussion of future book plans and long-term strategy
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My book The Obvious Choice is now out!!! I am excited to share my most recent feelings about the book launch and my game plan for the future.
Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce
HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
Hosts:
Jonathan Goodman https://www.instagram.com/itscoachgoodman/
Ren Jones https://www.instagram.com/fitnessjonestraining/
Amber Reynolds https://www.instagram.com/amberreynolds.me/
Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com
The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.
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With my book "The Obvious Choice" coming out, I decided to share all the inside baseball marketing secrets to marketing a book. Let's get into it.
Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce
HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
Hosts:
Jonathan Goodman https://www.instagram.com/itscoachgoodman/
Ren Jones https://www.instagram.com/fitnessjonestraining/
Amber Reynolds https://www.instagram.com/amberreynolds.me/
Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com
The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.
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Hey, what's up everyone? Welcome to another episode of The Obvious Choice podcast. Today we've got Jason from Milford, Connecticut, who's been crushing it in both the brick-and-mortar and online space for nearly two decades. He's looking to revamp his coaching mentorship program, and we dive deep into everything from launch strategies to the realities of paid advertising in today's market. What I love about this conversation is how it showcases that sometimes scaling back and getting more hands-on can be the right move, even when conventional wisdom says otherwise.
We get into the nitty-gritty of marketing funnels, event planning headaches, and why the old launch models that used to work so well might not be your best bet anymore. Let's jump in.
Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce
HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/
Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com
The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.
Timestamps
0:00 Episode introduction
0:40 Jason introduction
1:17 Discussion of plans to revamp the mentorship program in 2025
2:58 Conversation about the scalability of the business mentorship program
3:23 Jason explains he's actually going in reverse direction, wanting more hands-on involvement
3:47 Breakdown of program components
5:34 Jason shares experience running a Northeast coaches summit
7:29 Marketing strategy discussion
11:42 Discussion of different marketing tiers (gold, silver, bronze)
14:23 Analysis of lifetime customer value in relation to advertising
16:02 Discussion of launch timing and strategies
18:25 Comparison of twice-yearly versus monthly launch models
19:30 Discussion about testing and improving marketing over time
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In this episode we dug into something I've been thinking about a lot lately - this idea that structure actually breeds freedom. For the first time ever, I actually wrote down my personal rules, things I've been working on and aspiring to. Some are habits I've already built, others I'm still working on, but having them written down has been a game-changer for reminding myself of who I want to be. We walked through rules like leaving your phone at the door (which I still struggle with sometimes), buying extra tickets to events to force yourself to be social, and never resisting a generous impulse. We got into some deep stuff about trust, honesty, and why you should never try to convince someone to trust you - that's usually a red flag.
Amber and Ren joined me, bringing their own experiences and perspectives, especially around the challenges of maintaining authenticity in business relationships. The whole conversation really centered on how these simple rules can help us be better to the people we love, because sometimes we show the least amount of love to those who matter most.
Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce
HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
Hosts:
Jonathan Goodman https://www.instagram.com/itscoachgoodman/
Ren Jones https://www.instagram.com/fitnessjonestraining/
Amber Reynolds https://www.instagram.com/amberreynolds.me/
Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com
The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.
Timestamps
0:00 - Introduction and discussion about rules/structure
1:19 - Discussion about phone rule and house boundaries
3:12 - Talk about work history and coaching
3:57 - Introduction to rules about people you love
4:30 - Discussion about buying extra tickets for events
14:05 - Conversation about trust and business relationships
21:19 - Rule about not lying and personal experiences
26:07 - Rule about taking responsibility
27:26 - Rules about friendship and giving compliments
33:05 - Stories about generous impulses
37:24 - Discussion about keeping special things special
44:07 - Wrap-up
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Hey, welcome back everyone. Today we're diving into something that really gets to the heart of effective marketing in the fitness industry. You know, a lot of trainers get caught up in chasing social media metrics and viral content, but what I've learned over my 10+ years in this business is that success often comes from what happens beneath the surface.
I'm joined by Wallace, a trainer with 15 years of experience who's noticed something interesting - while he started targeting busy moms in their 30s, his most successful client base actually turned out to be women between 45-65, particularly empty nesters in executive and management positions.
We're going to break down how to lean into this market more effectively, and I'll share why I think focusing on life transitions - like becoming an empty nester - can be more valuable than traditional demographic targeting. We'll also talk about why having a meaningful conversation with one client like "Janet" and creating content from that could be more valuable than posting five generic pieces hoping one goes viral.
This episode is all about working smarter, not harder, and really understanding how to build genuine connections that lead to sustainable business growth. Let's dive in.
Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce
HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/
Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com
The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.
Timestamps:
0:00 Episode Introduction
0:45 Wallace Introduction
3:50 How do you make yourself the obvious choice?
7:40 Description of a favorite client
12:55 Do you recommend I switch my avatar?
16:25 Thank you for joining me.
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Today we dove deep into a chapter from my next book (after "The Obvious Choice) - it's all about rules. I've collected about 50 rules over the years. We actually had a great discussion about the book's potential title, moving from "Too Early for Coffee" to possibly "Shut Up and Watch the Sunset," which came from this rule Calvin and I have about stopping to appreciate sunsets.
Today's main focus was on rules that start at home because your home is where you build momentum for your day and show evidence of who you want to become. We covered everything from not keeping junk food in the house (because if it's there, you'll eat it), to mowing your own lawn (sometimes it's not about time value, but about caring for your space), to greeting people at the door when they come home. These rules aren't about being perfect - I certainly don't follow them all the time - but they're reminders of the person I want to be, ways to wake up out of autopilot and become more conscious of how we live our lives.
Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce
HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
Hosts:
Jonathan Goodman https://www.instagram.com/itscoachgoodman/
Ren Jones https://www.instagram.com/fitnessjonestraining/
Amber Reynolds https://www.instagram.com/amberreynolds.me/
Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com
The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.
Timestamps
0:00 - Episode Introduction
1:53 - Official start of the episode
3:39 - Explanation of collecting rules over the years
5:10 - Conversation with editor about book's progress (45,000 words)
8:15 - Discussion about potential book titles ("Too Early for Coffee")
9:33 - Introduction of "Shut Up and Watch the Sunset" as potential title
14:41 - Introduction to rule categories ("Bad habits start in the home")
16:18 - First rule: No junk food in the house
21:23 - Rule about making your bed
22:24 - Rule about prepping morning coffee
22:47 - Rule about toilet flushing ("If it's yellow...")
24:12 - Rule about buying 2-ply toilet paper
24:27 - Rule about mowing your lawn
26:06 - Rule about composting
29:07 - Rule about separating fields of play
34:09 - Discussion about electronics in the bedroom
36:11 - Rule about greeting at the door
37:17 - Final rule about being present
39:51 - End of episode
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In today's episode, we're tackling a question I get all the time – how to successfully transition from in-person to online training while maintaining (or even increasing) your income. We'll dive deep into identifying your ideal clients, understanding why you're making this shift, and most importantly, how to bring your current clients along for the journey.
I'll share a concrete pathway to hitting that $12K/month mark working remotely, break down pricing strategies that work, and give you actionable steps to have those important conversations with your clients. Whether you're just starting to think about going online or you're ready to make the leap, this episode is packed with the practical advice you need to make it happen. Let's dive in!
Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce
HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/
Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com
The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.
Timestamps
0:00 Introduction and core question
2:20 Who are you trying to engage with?
3:42 Who are your best clients?
5:25 Why do you want to get away from training in person?
7:50 How to make $12K/month working remotely?
10:00 Will your clients follow you on your journey?
11:55 What are your packages at right now?
13:20 How to approach your clients?
17:20 Take action!
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We recorded something different today. I sat down and shared a pretty personal essay I wrote about my wife's recent pregnancy - our tenth pregnancy actually, but hopefully our third child. We've had our share of losses, and this time around, Allison's been sick. But here's the thing - it got me thinking about all these choices we make, you know? Like living close to my parents instead of chasing that New York dream, or not overloading Calvin with extracurriculars like every other kid in the neighborhood.
Sometimes these decisions that look like missed opportunities are creating space for when life throws you a curveball. We got into how this connects with the themes in my upcoming book, The Obvious Choice, and had some great discussions about writing, resilience, and why keeping your cup half empty might be the smartest move you can make. Amber and Dave jumped in with their usual wit, we went off on some tangents about vegans in California doing jiu-jitsu (because why not?), and somehow wrapped it all up with a conversation about Stephen King and the power of authentic storytelling.
Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce
HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
Hosts:
Jonathan Goodman https://www.instagram.com/itscoachgoodman/
Ren Jones https://www.instagram.com/fitnessjonestraining/
Amber Reynolds https://www.instagram.com/amberreynolds.me/
Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com
The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.
Timestamps:
0:00 Living with a half-empty cup
15:00 Initial discussion/reaction to the essay
25:00 Discussion about writing process and sharing
35:00 Deeper discussion about life philosophy
45:00 Wrap-up discussion
- Visa fler
