Avsnitt
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It feels like influencers have been around forever: from QVC presenters to modern TikTok UGC creators, we’re surrounded by them all the time. But there’s still lots to learn about where influencer marketing could go in the future.
Ryan Roth is the Assistant Manager of Social Media and Influencer Marketing at Peter Thomas Roth Clinical Skincare, a brand that’s in the highly competitive skincare market. With the help of Dr. Oz and some creators online, the brand went viral and Ryan had a realization: influencers are salespeople.
The key to growth and buzz? Seeding. It’s the fastest, cheapest way, especially for Peter Thomas Roth’s products.
Also, let’s talk about TikTok shop. It may seem daunting at first because everyone’s using it, but it actually helped their brand sell hundreds of thousands worth of product by being a first mover in that space. How can you cut through the noise and be successful?
And, how do you vet influencers for your brand? Why does packaging matter when you send items to your influencers?
If you’re a marketer who wants to scale via influencer marketing, this is the episode for you.
Follow Ryan:
LinkedIn: https://www.linkedin.com/in/ryan-roth-7b4820146/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Do you really have to love what you do, so it won’t feel like working? Are you overthinking everything in your life? Does anyone actually care about the Oscars or are we all just pretending to care?
This week, Jay and Daniel discuss ridiculous (and even downright stupid) sayings about life and work—and how living your life by them may actually be unreasonable. Loving your job 100% of the time actually leads to negativity. Overthinking things isn’t necessarily bad or good. Not everything is meant to be scaled.
Plus, what’s the secret sauce to connecting with someone else in your personal life and at work?
This short ‘n sweet Bathroom Break is all about reframing how you think. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Saknas det avsnitt?
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Take a look at your tech stack. It needs some cleaning, right?
Spring is weeks away, but Daniel’s already thinking about spring cleaning: decluttering your tech stack should be at the top of your list. It cuts dead weight, makes things more efficient, and saves money in general. What are you using? What are you NOT using? Take some inventory of what’s going on and what you can consolidate.
Plus, many teams are running multiple automation tools when you really only need one. Which one should you ditch?
And, your tech stack shouldn’t just work for TODAY. Think about the future. When you scale, will your stack follow? Or will you need to move to something else? What your team says about the tools also has a ton of weight on these decisions.
If you’re looking to clean some things up, this is the episode for YOU. 🧹
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Online marketing is changing every day. Are you keeping up with it?
Amy Porterfield is an online marketing expert, consultant, and podcast host. Dedicated to helping people scale through email marketing, content creation, and even entrepreneurship, Amy has been in the biz for almost two decades... It’s changed a LOT.
The key to keeping up? Personalization strategies. It may seem simple, but it’s super effective: it drives customer loyalty and creates trust. Creating a personalized experience at any touchpoint makes customers feel like you know exactly what they need.
Also, having a large following doesn’t always equate to large sales. There’s a lot of noise on the internet, and it’s getting even noisier. How can you turn those followers into paying customers?
And, podcasting is the backbone of Amy’s business. When you create a podcast, you have the opportunity to segue your other platforms into it. It’s a huge asset to building your brand.
If you’re a marketer who wants to scale BIG this year, this is the episode for you.
Follow Amy:
LinkedIn: https://www.linkedin.com/in/amyporterfield/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Are your landing pages GOOD? Probably. Are they converting? Well…
Jay and Daniel are talking pages: landing pages, destination pages, pages people click on after seeing your ad, etc. You may get attention, but are users turning that attention into intention? You may be missing just a simple CTA or personalized element.
Jay also adds that these pages are a great way to show social proof. Have any big name companies as clients? Show them off. Did anyone leave a super positive testimonial? Put it on there.
This short ‘n sweet Bathroom Break is all about how your pages can lead to conversions, attention, and more. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Merch is still a valuable marketing tool in 2025, BUT it’s gotten way past pens and mugs with your branding on it. How can you level up your merch game and still be authentic?
This episode’s guest is Savannah Dmytriw, aka Merch Girly. From new hire kits to awards and recognition items, Savannah believes merch doesn’t just celebrate but adds to everyone’s brand marketing experience. Most importantly, she believes that good merch shouldn’t end up in a trashcan—and you should agree. What does your audience want, and what need could you fill? What’s unique but not crazy and random?
Plus, your company employees are some of your most valuable marketing assets. Are you giving them company merch that you’re proud of, or is it just another lame drink tumbler? Merch is also a great way to get your new hires excited about working with you—how do you make it feel even more special?
And, Savannah reveals the latest trends in merch—anyone care for their own personal tree?
If you’re a field marketer, brand marketer, or someone who just loves receiving swag bags full of goodies, this is the episode for YOU. 🛍️
Follow Savannah:
LinkedIn: https://www.linkedin.com/in/savannah-dmytriw-851956117/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
The secret ingredient to success in the food industry isn’t a secret... it actually lies with your customers.
In this episode, Daniel chats with Jessica Serrano, the mastermind behind the New York chain of locally farmed and fresh, fast-casual restaurants. From using in-season ingredients to making items from scratch, it’s proved to be a hit. Jessica says they rely on inbound messages from customers about their experiences, what they liked and didn’t like, etc. to improve the menu. Will introducing AI help streamline this process? It’s a possibility.
Plus, never doubt the ability of word of mouth. It’s played a key role in Dig’s branding and drives more people to try it out. How do you convert non-vegetable lovers into trying a Dig meal? How does protein drive those customers to come in?
And, Jessica reveals the most underrated and profitable food items on the menu, and you’ve probably already had them.
If you’re into good food, marketing good food, or in need of motivation to eat a vegetable, this is the episode for YOU. 🥬🍗🥦
Follow Jessica:
LinkedIn: https://www.linkedin.com/in/jessicacausse/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
There’s a TON of value in having a newsletter.
There are two main reasons why: it establishes a brand, and it’s an ongoing stream of information and thought leadership. Think about the newsletters you’re subscribed to—they serve a purpose and offer you content you wouldn’t otherwise have.
Daniel says they’re expertise-builders, and Jay says it’s a way to establish real estate in your audience’s minds. How do you create meaningful content? Do you need to have an already existing podcast or following of some sort to get your newsletter off the ground?
This short ‘n sweet Bathroom Break is all about why a newsletter can take your brand from 0 to 100—and how, in the age of TikTok and Reels, newsletters are still great to have. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Marketing products seems pretty straightforward... until you get to the cannabis industry. It’s heavily regulated. States have different laws. What are the best practices for it?
Our guest Mike Tebb knows the ins and outs of cannabis marketing. From knowing rules and regulations to making sure you’re 107% sure about every marketing decision, it can be tough. Mike’s rule? Get really close to breaking the rules, and THEN take two steps back.
Plus, storytelling with the cannabis industry poses some challenges, especially when it comes to social media platforms’ terms and conditions. Did you know that promoting cannabis is against Instagram’s policies? Mike shares how he and his team get creative to find a solution around it.
And we all know edutainment is on the rise for 2025. How can you incorporate educational material into your products in an effective way?
If you’re curious about the cannabis industry or interested in marketing complicated products, this is the episode for YOU.
Follow Mike:
LinkedIn: https://www.linkedin.com/in/michaeltebb/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Don’t believe everything you hear: YouTube (especially with its Shorts feature) isn’t dead or going downhill anytime soon. Just ask this week’s guest, Avi Shenkar.
YouTube is a great platform for a mix of news and behind the scenes content. From product reviews to education, the creative opportunities are endless. What’s the REAL best cheesesteak in Philly? Avi tells us how he learned from a video that it’s not Pat’s or Geno’s. (And without viewing that video, he wouldn’t have had the best cheesesteak ever.)
Plus, you can reformat your textual content, like articles, into videos. Everything is a remix, and that’s a way to grow your content library, share your thoughts, and circle back. However, there’s a balance between quality viewers and people who’ll view your content briefly. How do you get them to stick around?
And, brands are making a huge mistake on YouTube—find out what Avi has to say about it.
If you’re on the fence about scaling your brand on YouTube or exploring video options for your brand, this is the episode for YOU.
Follow Avi:
LinkedIn: https://www.linkedin.com/in/ashenkar/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
You’re not going to click with every client. So, what’s the right way to break up with them?
Daniel and Jay share their experiences with parting ways with clients—sometimes, they ask for too much or the vision just isn’t there. Maybe communication is lacking. Any way you put it, it’s time to say goodbye when value isn’t on the same page.
Jay reveals he tries to minimize saying “bye” from the jump, and that means transparency and setting expectations from the very beginning. Should you increase your minimums? Who gets final say in contractual obligations?
This short ‘n sweet Bathroom Break is all about breaking up the right way—and how it’s changing as we move forward. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Daniel’s not a psychic, BUT he can help you catch marketing problems before they happen. 🔮
Marketers go through so much: scaffolding, analysis, creative, positioning, and branding. A mishap can be pretty easy to fall into—this is where Daniel’s tripwires come in. First, what KPIs are your north stars? You can’t catch problems if you don’t have a vision for success.
Plus, when bounce rate issues arise, do you have a plan to test what’s the root of the problem? From more A/B testing to better list segmentation, there’s a myriad of reasons, and you gotta act fast.
And, what should marketers prioritize: efficiency, impact, or both? The answer may come as a shock to some.
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Don’t get it twisted: SDRs do a ton of work and their job entails a TON.
So when you’re taking inbound leads, talking to potential clients, leading demo requests, etc. it’s a lot to handle—but there’s a possibility that AI SDRs can help streamline all of it. Plus, it could mean more outbound opportunities and chances to help marketing departments, too.
AI SDRs also have capabilities that regular SDRs may not have, like remembering hundreds of posts, giving lists of product recs and more. How do you train them to do it? Is there a limit to how much knowledge they can take? What about AI from an authenticity standpoint?
Plus, find out how AI may actually drive web traffic and not leave a single ticket behind. What does this mean for the traditional SDR role?
If you’re wanting to stay up-to-date with the latest in how AI can help sales and marketing, this is the episode for YOU.
Follow Sarah:
LinkedIn: https://www.linkedin.com/in/sarahmcconnellmarketing/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Daniel has the secret to getting people to open your email…
Time is an investment—and it’s time to put at the end of your subject lines. No really, it can increase your open rate significantly because people are prepared to invest 2, 3 minutes, into reading what you have to say. It’s really that simple, huh?
Plus, Jay mentions using three lines of text leading into topics. Why?
This short ‘n sweet Bathroom Break is all about getting those emails OPENED—and how it’s changing how we engage with each other. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Lots of things in marketing are changing every day because of AI—especially SEO.
Some people thought AI would kill SEO, but the truth is that SEO isn’t going anywhere. We just have to learn how to partner with AI to get the job done. As long as there are search engines, there’ll be SEO, so we gotta make sure we roll with the punches.
What’s the difference between using AI and using a search engine to find information? The key is keywords: while people are searching via AI in an experimental way, SEO thrives off of keywords. You gotta make sure you’re optimizing for that to drive traffic. Should you ask AI for sources? And if you do, will it provide credible ones?
Plus, we’re in the age of chatbots and relevancy. What are some good tools to make sure your chatbots are not only giving relevant information, but accurate information, too?
If you’re looking to level up your SEO knowledge and anticipate what’s going on with AI, this is the episode for YOU.
Follow Mike:
LinkedIn: https://www.linkedin.com/in/michael-o-witham/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Let’s be real: your designers are NOT mind readers. So, if you want designs that look good AND convert, you need a solid playbook.
What’s your goal? What’s the project about? What do you want it to look like? Who even ARE you? These are the questions your brief has to answer, plus more about your intended audience and where you’ll be placing things.
And, you need to define success. Throw those vanity metrics out the window—be upfront about what you really want to accomplish.
Plus, you have to be realistic about timing. How long does it take to make something and reformat it based on the platform? Is it relevant to what’s happening in pop culture and/or your audience? Think FCA: fast, clear, actionable.
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Podcasting is IN.
Are Daniel and Jay a bit biased by that? Yes. But it’s a great way to network with people in your field, pick your brain (or theirs), and learn new things you’ve never even thought about. The secret sauce about podcasting is having guests to draw growth—how do you put yourself out there and find them?
Plus, you should aim to do more than audio—lots of creators and brands are also clipping their recordings to put on TikTok and Reels. That’s killing two birds with one stone in terms of content.
This short ‘n sweet Bathroom Break is all about podcasting—and how it’s changing how we view creators and their brands. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
What do customer acquisition and funnel hacking have in common? You gotta have the latter to do the former—and Joey Steger’s got the guide to do it this year.
We’re talking ad spend up and down the funnel. Ideally, you want to spend a lot at the top, but you should also think about how much you’re spending in the middle and at the bottom. Everyone’s different, so you gotta see what percentages work best for your brand.
Plus, Joey shares why he uses a network of content creators and why they’re important: they know your product, your brand, and can produce something in a short period of time. All in all, it’s cost effective. But what type of campaign should you run? What does active consideration do in your audience’s minds?
And, we share a hard truth: you can’t win with just product attributes these days. So, what does it take to win people over?
If you’re looking to level up when it comes to funnel strategy, ROAS, and more, this is the episode for YOU.
Follow Joey:
LinkedIn: https://www.linkedin.com/in/joeysteger/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
It’s no secret that athlete marketing is on the rise—and the people behind it are only getting started.
This episode’s guest, Elizabeth Montavon, is a pro water skier AND marketing pro. Not only is she a champion, but she and her company Parity aim to empower athletes, their brands, and more. Every athlete has a story to tell. How do you leverage that in an authentic way?
And, athlete marketing isn’t all about fancy cars and the hottest clubs. For many athletes (especially women), being vulnerable and sharing realistic content is something that’s becoming more common. How can marketers help them grow their presence even further on social media?
Plus, Elizabeth shares some advice for parents with young female athletes.
If you’re a sports fan or if your Instagram following tab has a ton of athletes on it, this is the episode for YOU.
Follow Elizabeth:
LinkedIn: https://www.linkedin.com/in/elizabethmontavon/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Don’t believe the noise: clickbait is GOOD. At least, that’s what Daniel and Jay think.
Clickbait often has a bad rap, but it’s just a part of human nature: we want to read things that grab our attention. So, you should definitely lean into it, if you can. What are the best practices? What should you avoid? (Hint: avoid those RE: subject line emails)
And, we talk about how having a good hook in your latest LinkedIn video can make or break your engagement rate. Attention is currency and it’s time to stack it.
This short ‘n sweet Bathroom Break is all about getting your audience’s attention—without compromising quality. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com - Visa fler
