Avsnitt
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**This is the second part of the conversation. If you missed Part 1, start there!
What happens when the marketing of a program is so good that you can't resist it…
Then you BUY the thing…
But it wasn't what you actually needed?
Or it didn't deliver what you thought it would?
Or you didn't get the promised results?
*This is real issue in today's online world and as marketers is what we're breaking down today on Content Creation Made Easy.
To help us make sense of and process this issue, it's important to talk openly and cleanly about it, without slamming any program or person.
Which is why I was thrilled when my friend & colleague Jacqui Acree agreed to talk about navigating the marketing world in a way that makes us feel good -
Instead of feeling duped, disappointed, or regretful over what we spent money on as a result of great marketing!
This is PART 2 of my conversation with Jacqui.
Over our two-part chat, we talk real talk about how we've…
-Spent money on big-name programs & felt buyer’s remorse.
-Navigated persuasive marketing tactics & purchased something out of sheer urgency or scarcity.
-Looked back at things we bought with self-judgment, regret, anger, frustration.
Now…
It's one thing to recognize your own buying patterns…
It's another thing to know
a) WHY you did it
b) HOW to discharge your emotions around it
c) WHAT to look for in the future to keep you on track
If this sounds like anything you've ever dealt with, listen in as Jacqui & I…
*Debunk the tactics of online marketing
*Talk about making decisions from a place of wholeness, not lack
*Reject the idea that you've made mistakes
With strategies to help you stay calm, clear, and grounded, especially during "SELL SELL SELL" season!
Jacqui and I both hope you enjoy our brutally honest, thought-provoking discussion and leave feeling empowered rather than overwhelmed.
You should know this about Jacqui:
She's a highly sensitive, Enneagram 8, non-woo certified Advanced EFT Practitioner.
Because of her woo-skepticism, she inadvertently became the go-to gal for the science behind tapping.
3 things you can always count on with Jacqui
#1 - a deeply nuanced conversation
#2 - feeling seen and heard, and
#3 - a whole lotta laughter.
Find her at
https://jacquiacree.com
https://instagram.com/jacqui.acree
Learn more about your ad choices. Visit megaphone.fm/adchoices -
What happens when the marketing of a program is so good that you can't resist it…
Then you BUY the thing…
But it wasn't what you actually needed?
Or it didn't deliver what you thought it would?
Or you didn't get the promised results?
*This is real issue in today's online world and as marketers is what we're breaking down today on Content Creation Made Easy.
To help us make sense of and process this issue, it's important to talk openly and cleanly about it, without slamming any program or person.
Which is why I was thrilled when my friend & colleague Jacqui Acree agreed to talk about navigating the marketing world in a way that makes us feel good -
Instead of feeling duped, disappointed, or regretful over what we spent money on as a result of great marketing!
This is PART 1 of my conversation with Jacqui.
Over our two-part chat, we talk real talk about how we've…
-Spent money on big-name programs & felt buyer’s remorse.
-Navigated persuasive marketing tactics & purchased something out of sheer urgency or scarcity.
-Looked back at things we bought with self-judgment, regret, anger, frustration.
Now…
It's one thing to recognize your own buying patterns…
It's another thing to know
a) WHY you did it
b) HOW to discharge your emotions around it
c) WHAT to look for in the future to keep you on track
If this sounds like anything you've ever dealt with, listen in as Jacqui & I…
*Debunk the tactics of online marketing
*Talk about making decisions from a place of wholeness, not lack
*Reject the idea that you've made mistakes
With strategies to help you stay calm, clear, and grounded, especially during "SELL SELL SELL" season!
Jacqui and I both hope you enjoy our brutally honest, thought-provoking discussion and leave feeling empowered rather than overwhelmed.
You should know this about Jacqui:
She's a highly sensitive, Enneagram 8, non-woo certified Advanced EFT Practitioner.
Because of her woo-skepticism, she inadvertently became the go-to gal for the science behind tapping.
3 things you can always count on with Jacqui
#1 - a deeply nuanced conversation
#2 - feeling seen and heard, and
#3 - a whole lotta laughter.
Find her at
https://jacquiacree.com
https://instagram.com/jacqui.acree
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Saknas det avsnitt?
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Is it time to finally get that book out of your head and onto paper?
You've got the idea, the IP, the framework, the drive, the desire to impact…
BUT. If the whole "publishing world" feels like some vague, overwhelming, confusing place…
How do you proceed?
Enter: The New VOICE of Nonfiction.
Because it’s no longer enough to tell a true story.
Audiences need to be moved by your VOICE - aka, how you tell it.
Now the question is… how will you use your voice to make an impact? Catherine’s Nikkel's VOICE™️ Framework is the answer.
Catherine's a ghostwriter & book coach who's turned loads of people's stories into actual books.
She shares her clever VOICE™ framework to explain this publishing thing.
You'll learn about realistic options for publishing…
How to make your book publishing journey WAY smoother
And how to strategize promoting it once it's done.
Basically, Catherine spares you the "I'll just figure it out as I go" drama.
Couple big takeaway you NEED to know before going in:
1. Writing your book isn't enough. Spoiler alert: publishers don't handle all the marketing!
2. Only 4% (!!) of people with a book idea get theirs out there. She teaches you ways to be one of them.
(Because your audience needs what you've got cookin' up there in your noodle.)
Bottom line? If you've got a book in your head, you want to hear Catherine's pure gold on how to tell detailed stories while keeping out the irrelevant parts…
Why you need an editor AND a proofreader…
And how a simple outline will save you so much time & energy (yessss even if you're highly creative and hate outlines)
Okay. This is pure informational and inspirational gold if you've ever felt lost about where to start or what steps to take next to make your book a reality..
Listen to this week's Content Creation Made Easy podcast and let's transform what's in your brain into something real and impactful.
Find Catherine at:
Website: www.catherinenikkel.com
Instagram: www.instagram.com/catherinenikkel
Facebook: www.facebook.com/catherine.nikkel
LinkedIn: www.linkedin.com/in/catherinenikkel
**If you find these podcast conversations helpful, please share them with that friend who's been talking about writing a book for AGES.
And I'd be so so grateful if you'd leave a review. It only takes a moment but makes a huge impact.
Thank you!
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Gotta admit, today my mind got shaken up a bit.
Because Melissa Mitchell, YouTube strategist & coach, set me straight about this platform.
A) I never thought of YouTube as a business asset. (Spoiler alert: it IS.)
B) I equated being on YouTube with having to be a "YouTuber". (That's wrong.)
C) I have a dusty YT channel and "no time" to use it. (Melissa debunked all my BS around the realities of this.)
Here's the thing: making YouTube videos and using this platform is not for everyone, but is it for YOU?
Melissa and I talk about some no bullshit questions I've had lingering about this platform:
1. What are the ways you can actually make MONEY on YouTube?
2. How do you not give away all the HOWs & spend your IP for free on YouTube?
3. How do you maximize content reach in such a noisy freakin' world? (Especially if you're not an already-insanely-popular YouTuber?
One thing you need to know and Melissa is clear on this: YouTube is not about immediate gains.
It's a long-term investment with videos that continually draw traffic and leads for years to come. (And shares her personal story about this to make the point hit home.)
We also break down some YouTube myths about what you need, what you don't, and how to save time and do this REALISTICALLY.
Is YouTube for YOU?
Listen in and let Melissa's insights and teachings help you decide strategically!
Ways to get going:
1: Start your YT channel in less than two hours here:
https://courses.wandermintcreative.com/sold-out-youtube?am_id=jenliddy4640
^^That's an affiliate link - so if you purchase with it, I receive some compensation, but it doesn't affect your cost.
2. Download Melissa's free YouTube channel checklist: https://wandermintcreative.com/youtubechecklist
YOU SHOULD KNOW...
Melissa owns Wandermint Creative, a YouTube video marketing agency & coaching business.
She helps online service providers & coaches scale their online business with YouTube as an organic lead engine to fuel sales funnels with consistent best-fit leads.
Create simple, repeatable and scalable systems that make video content creation and lead generation a breeze.
Find Melissa here: www.wandermintcreative.com and @wandermintcreative on all social platforms
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Ever stayed at a party too long?
When you know it's kinda over but it's been going great and so much fun that you don't wanna admit it's over?
Yeah - this happens in marketing when a new trend or interesting tactic loses its novelty, then loses its effectiveness.
It's bound to happen, right? The cool, innovative, new thing gets adopted by *everyone* and stops working.
So, how do you get out before it's too late? Before it stops working and you're pulling your hair out (again), tryin' to figure out how to make it work?
Michelle Warner is here to tell you!
Michelle's a business strategist who builds tiny companies built to last. We talk about the very real problems of:
>Being constantly overwhelmed by needing to constantly adapt to new trends and strategies.
>Feeling that "we're doing it wrong" when trends and strategies stop working.
>Knowing which trends to jump on and which ones to hit "Send to voicemail!" on.
>Deciding what to *actually* do when the trends or strategies stop working
If the ever-changing marketing strategies and tactics and trends - OH MY! - have your head spinning (or even piss you off)...
THIS IS YOUR EPISODE!
Michelle shares invaluable insights to help you avoid the trappings of Marketing Shiny Objects and instead make smart, strategic pivots.
PLUS! You'll love her very concrete examples of ways to revolutionize your own damn marketing approach.
My favorite thing about Michelle (other than her big brain) is how she creates calm from her "Oh, this is all just so logical" approach.
So listen in. And after you do, put her podcast Sequence Over Strategy on your queue and binge it. You can thank me later.
One final note ~ she's no joke in the business space:
Michelle's got an MBA from one of the world’s top business schools and 15+ years growing small businesses. She'll help you diagnose & fix what’s not working while designing a new iteration of your business so it works for you.
She’s also the creator of Networking That Pays, the introvert-friendly, always awkward-free connection system that delivers reliable leads, consistent referrals and meaningful connections.
Find all things Michelle at www.TheMichelleWarner.com
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What if you're boring? Wait! No, that came out wrong.
What if YOU THINK you're boring? And you HAVE NO STORIES to tell?
OR - what if you think your story is too "weird" or "unrelatable" What if it's too out there?
And even if you had any stories, what if you're not good at telling them anyway?
Yeah - welcome to the mind of most experts & service providers I meet.
They all get the advice, "Just tell more stories". That's how you connect with your audience. That's how you grow your business. That's how you get on stages.
BUT HOWWWWW?
Especially if we aren't living a sexy, glamorous, Instagram-made-me-do-it, kinda life?
We've got today's guest, April Pertuis, to the freakin' rescue.
Because one thing April knows is storytelling. And how to pull great stories out of you - even if you THINK you're boring, are a terrible storyteller, or have nothing worth sharing or an audience who'll care.
April takes us on a ride through her own transition from telling others' stories as a TV journalist to becoming an expert at telling her own…
To now teaching people how to harness their own stories and how to share them with the world.
You'll learn from April:
1. how to dig for, discover, and own own your story, regardless of whether you think it's "boring" or too "extraordinary."
2. What to do about the fears and self-doubt we all feel around telling stories.
3. Knowing "which camp" you're in when it comes to storytelling.
4. Actionable, realistic, do-able advice on how to leverage storytelling for your own benefit, not to mention for your business.
Grab April's Story Formula Guide and learn how your Story is the Secret Weapon in Your Business
Discover the Power in your Story to rock the stage, write the book, grow your audience, and crush your sales.
www.lightbeamers.com/formula
Please leave a review sharing what your takeaways are. Your review matters - I'd love to know you used or adapted this content- and what you want to hear more of!
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What if you don't have a M A S S I V E audience?
Is creating content a waste of time?
Do you need to keep building, building, building your audience before you can expect to make any money?
NOPE.
It's not impossible to create big profits when you don't have big audience numbers.
Sooooo, okay. How do we do it if we don't have huuuuuuuge numbers?
Stacey Brass Russell, business & life transformation coach, offers her point of view on this topic in today's episode of Content Creation Made Easy.
(Buckle in. You're gonna love her energy!)
Stacey comes to business with what I deem a *completely fascinating* background!
How does a former Broadway actress, yoga teacher, NYC studio owner wind up with a thriving business?
She's gonna tell you. Then she's gonna tell you what happened after her first round of clients seemingly "dried up" and what she did about it.
You'll hear Stacey's insights on:
-What to say that attracts Right-For-You clients. (You KNOW this is my favorite topic in the world!)
-Creating business that thrives, even when you don't have big audience numbers.
-Debunk myths around what kind of information you *actually* need to share in your content
Stacey has a methodical approach to
1. creating value that resonates
2. establishing personal connections - BTW, so important in this online climate…
3. adapting your business model & mindset - because what used to work might NOT be working for you OR your audience anymore.
Also, take Stacey up on her create your Signature Offer Mini-Course here:
https://www.staceybrassrussell.com/signature-offer-mini-course-ccme
Wanna connect with Stacey? Find her alllllll the places:
https://www.staceybrassrussell.com
https://www.facebook.com/staceybrassrussell1
https://www.instagram.com/staceybrassrussell
Listen & leave a review telling Stacey & me what your take aways are.
Thank you so much for leaving a review & letting us know how this content is helping - and what you want to hear more of!
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Guest podcasting, teaching, & speaking are excellent approaches to your visibility strategy…
And to be effective, you've gotta pitch yourself.
Personally, I've received hundreds of terrible, horrible, no good, very bad pitches - and so has every other podcast host I've ever spoken with!
And most pitch approaches are about sending BIG volumes for big results, but today's guest has an approach that's about sending FEWER pitches for more interviews!
Let's ensure YOUR pitch is a great one with today's episode!
Meet Mai-kee Tsang, who essentially gives us a master class in effective pitching today!
Mai-kee is a sustainable visibility mentor, podcast guest strategist, and ICF certified trauma-conscious leadership coach.
In our conversation, we explore podcast guesting on a deep level.
Mai-kee shares her wisdom on what personalized outreach looks like, how to craft a personal pitch, and shares her game-changing "PR method."
Her insights come from her experience and her expertise in coaching, so we were also able to discuss the mindset needed for pitching and her personal success story.
One of my favorite moments was Mai-kee's story of a challenge she gave herself to write 101 personalized pitches in 30 days – spoiler alert: it’s a cautionary tale with incredible lessons!
Oh! One thing I almost forgot: we discussed how to manage rejection sensitivity:**
It's real and it MIIIIIIGHT be holding you back, so listen in to get practical advice from a well-established expert on how to handle rejection, set boundaries, & maintain your well-being…
Let's ease-ify this world of pitching and guest appearances!
**You can find the resource Mai-kee refers to right here: https://maikeetsang.com/25experts
Thank you for taking a moment to rate/review this podcast! It helps us reach many more ears, and for that we are grateful to you :)
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Sending emails to your list is about soooooo much more than simply sending emails.
It requires strategy & craft. Is it taking you WAY too long & providing WAY too little ROI?
Then today's episode is for you.
Remember: the ultimate point of crafting & sending your emails is to SELL YOUR STUFF…
Is that happening for you?
When you're tired of writing & sending emails that don't help you meet your business goals and keep you in the 'friend zone' with your list…
Then listen to Allison Hardy, email marketing strategist, teach about selling more effectively through email.
*Yessss without the YUCK factor. Pinky promise.
In today's episode, Allison LIT TER ALLY gives pure platinum-level value here, telling you how to
-understand the difference between what should be in your nurture emails and what should be in your pitch/sales ones.
-avoid common mistakes & misconceptions so you don't waste your time
-know what to say EGGGGZACTLY in each email of a sales/pitch sequence.
I mean, Allison unravels the mystery of, "What exactly do I say in Email #1?" ETCETERA.
**WHEW! See what I mean by 'pure platinum-level value'?**
We also chat about weaving Audience-Centric Marketing™ into your sales emails so they consider the varied types of thinkers in the audience…
Tailor your emails to meet their needs – AND your sales goals!
Finally, what would a convo around sales BE without a discussion on dealing with limiting beliefs? We cover that, too - all in 30 mins.
Get your ears on this week's episode & download Allison's templates for the seven emails she unpacks for us today:
https://www.allisonhardy.com/pitch-perfect-ads
Find Allison at: https://www.allisonhardy.com & https://www.instagram.com/allison_hardy_
Allison helps coaches and experts enroll more clients into their courses or memberships, on autopilot.
She's the creator of the 6-Figure Secrets Podcast, a Huffington Post Contributor, has been featured in YFS Magazine, and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine.
PS: Please share this podcast or leave us a review so we can help other service providers grow their business & get more clients with content your audience can't wait to consume! THANKYOUVERYMUCH!
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Dallas Travers had a GREAT freakin' idea for a VERY large initiative she wanted to put into the world…
It was an e-magazine that a bit of a 'disruptor' in the online space, with 3 main goals:
1. Offer coaches alternatives to outdated approaches
2. Provide space for underrepresented voices to be heard
3. Raise money to donate funds to a meaningful cause
When I got my eyes on it, the first thing I thought while it was, "DAMN. This is a fantastic piece of content."
The second thing I thought was, "DAMN. This must've been an enormous amount of work to pull off."
So I reached out to Dallas to see if she'd talk about the REALITY behind what it took to actually getting that big, exciting, impactful, amazing piece of content into the world…
When she said yes, I was thrilled!
You probably already know Dallas Travers: she's the host of Coaches on a Mission podcast AND is a well-known & highly respected coach of coaches.
Dallas takes us behind the scenes to reveal what it's really like to develop such a big vision and bring her online magazine - called What To Do Instead (WTDI) - to life.
The What To Do Instead project created challenges & forced Dallas (and her team) to
evolve their priorities,
put Dallas' strategic gifts into overdrive,
and play with new tactics & approaches so they could hit their goals.
In true Dallas form, she generously shares the lessons learned & gives advice that'll help you bring your own ideas to fruition…
While honoring 'the dignity of your own process' - one of my personal favorite Dallas-isms.
Listen in for inspiration, motivation, and a dose of reality - always a great trifecta.
*Download the What To Do Instead e-mag here: https://dallastravers.lpages.co/wtdi/
*For every new subscriber, Dallas' business donates $1 to The Afiya Center, a Reproductive Justice organization committed to serving Black womxn and girls.
Find all-things Dallas here at her website: https://dallastravers.com/
Hear the latest episode of Coaches on a Mission: https://dallastravers.com/coaches-on-a-mission-podcast-with-dallas-travers/
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Did you have a teacher or professor who wrote all over your papers, leaving comments that made you think you're a terrible writer?
Speaking to many, many business owners, I've learned soooooo many of us harbor a deep resistance to writing.
For some it borders on a trauma that keeps them from putting their ideas out in the world.
Especially when it comes to blogging - which is a great freakin' way to make the Google machine happy, attract your audience, and evergreen-ify your content…
Blogging's all about getting more mileage from your brilliance…
BUT - if you're averse to writing, blogging's not gonna be your thing. RIGHT?
(Is this an "eat your veggies" message - blogging is GOOD for you but you may need to make it more palatable?)
ANYWAY - In today's conversation we address this issue and talk about how to manage it!
Meet Jennifer Barden, a Squarespace designer, StoryBrand guide, & blogging expert:
We talk about realistic, simple ways to…
1. Overcome Writing Hurdles: there are alternative methods you may not have considered yet to break through blocks & avoid the Blank Page Syndrome.
2. Marry SEO + Repurposing: maximize your content's lifespan with practices to make it WORTH YOUR WHILE!
3. Find Your Frequency: a manageable pace is VITAL. Boost your presence & reach with a right-for-you cadence..
Let's soothe your brain from its old stories about writing with some realistic blogging approaches that give you ROI!
Jennifer created a fantastic Blogging With Squarespace mini-course you can grab here - and right now you can save 20% on it: https://www.jenxwebdesign.com/blogging-with-squarespace-course
(PS: I'm a featured teacher in it & share my approach to content strategy that will make your blogging that much easier!)
Get into Jennifer's world at www.jenxwebdesign.com
https://www.facebook.com/jenxwebdesign
https://www.youtube.com/@jenxwebdesign
PPS! Will you please take a moment to leave this podcast a review? The only way to reach more ears is with strong testimonials telling the algorithm you enjoy it!
Thank you in advance!
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Has LinkedIn made you yawn with its slog of dry job postings and phony baloney "congratulations" messages?
(Just me then? Okay.)
Well, in case you're LinkedIn curious but aren't sure whether it's worth it…
Listen to this episode of Content Creation Made Easy where guest Tania Bhattacharyya shares her insights as a LinkedIn strategist, personal brand messaging expert & storytelling enthusiast who owns Lumos Marketing.
1. Tania saves us from the LI snooze factor with storytelling that breaks away from corporate jargon & industry speak.
You'll walk away inspired to weave a well-woven tale in your 'About' section & bring your profile to life.
2. With that done, you'll learn the ins & outs of building real connections and a supportive network that go beyond BS likes. Engagement matters here.
3. Lastly, Tania shares deep insights about navigating shyness & other limitations to instead craft a genuine presence that's impactful.
OH!! One more thing! Apparently LinkedIn is a huuuuugely untapped platform, with only 5% of its users engaging on it!
So, there IS space for you here! Tania's episode will help you make it your own.
Tania jokes that she's "LinkedIn monogamous" & uses the platform effectively as her playground.
Find her there at https://www.linkedin.com/in/tania-bhattacharyya
or at Lumos Marketing at https://lumosmarketing.co/about
After listening, I'm curious: Is LinkedIn the right place for YOU to plant your flag and grow your audience this year?
**Can you take a moment & give CCME a great review if you love these episodes?
Your specific opinions move the needle on helping others find us…so we can help MORE people!
Thank you in advance.
Have a Q or an idea for a future episode? Email [email protected] or find me at https://www.jenliddy.com
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You've probably heard before that your About Page is about YOU…but it's not really about you AND it's FOR your audience/reader.
WHAAAA? Yeah - it can be a little confusing.
But! Don't ignore your About Page because it's where your website visitors spend MOST of their time!
Let's ease-ify updating your About Page!
Today, Brittany Herzberg, a SEO expert & copywriter shares her expertise in today's Content Creation Made Easy episode…
After listening, you'll be able to:
Craft a strategic About Page that's searchable & findable
Use your About Page to move people to take action
Infuse stories to make it compelling to read - so your audience wants to keep hanging out with you
We dived into how your personal brand can create genuine connections with your audience, which become absolute game-changers for your online presence.
Take About Page from Meh to YEAH! Hit play to soak in the wisdom of Brittany Herzberg and walk away with a clear roadmap to create one that highlights your expertise AND resonates with your audience.
Brittany has a TON of resources beyond this episode.
Keyword Research Tutorial: https://www.youtube.com/watch?v=TKIqjcpx8Js
SEO Basics Checklist: https://brittanyherzberg.com/seo-basics-checklist
Website: https://brittanyherzberg.com/
About Page: https://brittanyherzberg.com/about
Instagram: https://www.instagram.com/brittany_herzberg/
The Basic B Podcast: https://brittanyherzberg.com/the-basic-b-podcast
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How long has "update website" been on your to-do list?
Months? Years?
It feels like a beast, right?
It's an "I need an entire weekend to fix it" tasks that never leaves the list.
You might think, "Ehhhh. How important IS a website in the age of social media and LinkedIn?"
Ahem. It IS still important to have a great freakin' website, and it DOES NOT need to suck the life outta your life to make yours spectacular!
Let the amazing Heather Frechette-Crowley, owner of Root Marketing, unpack EXACTLY how to break down this task…
so you can optimize your website optimization and build your online presence with clarity & authority.
My convo with Healther is filled with golden nuggets you won't want to miss.
Listen in for…
1. Heather's step-by-step breakdown of how to wire-frame a user-friendly homepage using her StoryBrand-certified method.
2. A complete explanation of the essential components of a homepage, including how to speak to your target audience & crafting effective calls to action.
3. Ways to harness your website content and is it across your brand, marketing, and content!
Pull your head out of the sand & let's go cross off "Update website" from your to-do list!
For a great example PLUS all of Heather's goodies, go look at https://www.rootmktg.com.
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When you can do "your thing" in your industry so easily that it's like it's breathing because it's just THAT natural to you…
There's a mistake you're likely making. Here's the scoop:
Experts it hard to convey the VALUE of what they do.
Why? 'Cuz as an expert, YOU know exactly WHY your stuff is so valuable.
NEWS FLASH: Your audience DOES NOT.
I don't wanna be a jerk, but they don't care about what your service can do. They care about what your product or service can do FOR THEM.
This episode is a mini-class on how to effectively communicate the IMPACT AND VALUE of what you offer…
So it:
1. resonates with your audience
2. compels them to take action.
It's a fundamental marketing concept called Features vs. Benefits, and when you understand it, you WILL TRANSFORM your marketing strategy, copy, and content.
It doesn't matter if you create sales pages, emails, or social media content. What I teach in this episode of Content Creation Made Easy gives you the POWER to
-write better copy, more easily
- connect with your audience, more easily
- and shift 'em into clients, more easily!
Stop struggling with "Am I doing this right?!"
Grab a QuickWin Power 1:1 Session t&o get my eyes on YOUR copy, your content, and your benefits -
https://www.jenliddy.com/power
In an hour, I'll show you how to make every thing you ever write WAYYYYY more effective SO YOU CAN use it to shift your audience into CLIENTS.
**Thank you for taking a moment & telling us how this podcast helps make your content life easier!
We so appreciate listener comments and reviews because this stuff does NOT have to be complicated. Your valuable review helps us share this information with many more people's ears.
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If "Write That Book"is on your list this year, you need to know something RIGHTNOW:
a) it's a fantastic tool for business growth
b) getting it onto the shelf requires support from editors and possibly a book coach.
So, meet triple threat Ricki Heller, an accomplished author, developmental editor, and book coach!
She sheds light on what you need to know to get your book into the hands of readers AND grow your business.
We talk about the
1. crucial differences between developmental editing & book coaching - and why each is valuable to your writing process.
2. art of book promotion, emphasizing the long-term strategy needed to keep a book alive
3. immense opportunities for business growth having a book can bring.
Listen in to hear Ricki's actionable tips to leverage your book to attract clients, build credibility, and secure media coverage.
Look - it's not easy to maintain momentum while writing a book and feel excited about self-promotion.
So grab your headphones & enjoy the guidance Ricki offers right here!
Find all things Ricki here - https://www.rickiheller.com/
*Leave a comment & share how the CCME podcast helps make your content life easier!
Your review helps us share this podcast with many more people and helps us impact people like you who want to EASE-ify this content stuff!
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With all your expertise, experience, & education, you have a LOT to say!
Your goals are to impact & help many many many people with your insights, thought leadership, and body of knowledge.
SO…that means, it's HIGHLY likely that at some point you've pondered this question:
"Should I take everything I've got and turn it into a book?"
GREAT Q!
Today's episode of Content Creation Made Easy will help you navigate the reality of bringing a non-fiction book to life.
In a delightfully honest convo with author Annie Schiffmann, author of Simple Social Media, she reveals the truth about her bringing her book to life.
(SPOILER ALERT: there were definitely days where she wondered, "Who the HELL thought this was a good idea?!)
Annie says: "I don't know what happened. But I was like, okay. If this guy can get away with this, I can write a book? But the reason, besides just overall delusions of grandeur, why I wanted to write a book, was so my ideas would be able to get in front of more people without ME having to get in front of more people."
Listen & learn about the misconceptions, challenges, & lessons of turning your intellectual property into a published work…
And make it all a LOT easier when it's your turn!
BONUS - Since Annie's book is called Simple Social Media, we dive into her framework & unpack how to ease-ify social media & make it take WAY less time.
Grab your copy of the book here: https://www.simplesocialmediabook.com/
Is getting a book out of YOUR head on your 2024 "list"?
Listen for honest nuggets to ease-ify your path to authorship AND social media!
**Thank you for taking a moment & telling us how this podcast helps make your content life easier!
We so appreciate listener comments & reviews because this stuff does NOT have to be complicated. You help us share this information with many more people's ears.
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Today we're taking storytelling one step further beyond the whys: we're going into the HOWS!
Dive into a gold mine of actionable, tactical storytelling approaches so you can level up in your content game.
I've got 4 "how-to" focused simple storytelling tactics that:
1. Make stories more FUN and SIMPLE and EASY for you to craft. Let's be honest: sometimes creating content feels like too much work and it's boring to talk about the same stuff on repeat.
Fun & interesting content approaches are a must-have for you to keep going.
2. Give realistic tactics, tactics, tactics. Learn how to hook your audience, how to keep them interested with the right details…
3 Help you segue into the damn point you want to make and get them to take some action!
No more telling stories that feel too long, wander around, or don't strategically work for your business.
From podcasts and videos to emails and blogs, use these storytelling tactics to transform your content into something that keeps people coming back for more.
3. We've gotta talk about the mindset barriers that hold many of us back from embracing storytelling.
So, we do that on today's episode.
Inject new life into your content, connect with your audience on a deeper level, and feel more confident in your storytelling abilities!
With the practical advice tucked into the episode, you'll be ready to take on the world of storytelling, no prob.
Pssst - would YOU like personalized help with telling stories? Knowing how to translate your expert information into relatable, engaging stories?
Grab a one-off session by going to https://www.jenliddy.com and nab an hour to get my eyes on your content!
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In Part 2 of this 3-part Simple Storytelling Strategies miniseries, we unpack how to craft relatable stories that build trust with your audience…
in a way that feels safe for you – without creating a vulnerability hangover or fuzzy boundaries!
I created this miniseries because it’s crucial to connect with your audience and stand out in a highly AI-generated world.
Stories are a fantastic way to do this. AND…this shift toward relatability in online marketing means your audience is always looking for more authentic & vulnerable content.
That’s why we’re tackling how to tell stories without giving away too much information or feeling vulnerable in the name of authenticity!
You'll hear tons of examples & guidance that’ll help you become a great, authentic storyteller without stepping on your own boundaries and privacy.
Listen in for tips on…
1. Practical Storytelling Strategies: No more struggling with finding story ideas or topics! Learn to tap into your experiences & watch storytelling become a highly-accessible tool in your marketing arsenal.
2. Personal Rule Setting & Navigation: Define your own edges when sharing personal stories. There’s a fine line between being relatable and crossing into uncomfortable territory!
3. The Power of Process: It’s crucial to fully process your personal stories before sharing them with your audience.
Listen in & walk away knowing that your stories can bring value and connection to your audience without causing unnecessary harm or discomfort…
To you OR your audience!
Thank you for taking a moment and leave the podcast a 5-star review! We want to impact many many many more experts like you this year! We so appreciate it.
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Using storytelling is a content approach that will only become more & more important as AI tools & technology becomes faster, better, & more prevalent.
We can absolutely use AI tools to help us, but...
Your audience is STILL looking for a connection to you, a dose of YOU - as a personal brand.
So, as you try to market your program, services, books, and courses in the online world, learning to tell great stories is vital because:
1. Your audience wants to know they’re engaging with a real human…
2. No one – especially YOU - has time to create stories “just for the hell of it”.
3. Your stories need to be designed to shift your audience into customers and clients.
Storytelling is 100% a learnable skill -
And even if your life is soooo boring, you're a "horrible" storytelling, or you have no idea where to find story ideas...
LISTEN UP TODAY!
Because over the next 3 episodes, I’m offering you what's basically a mini-training on how to effectively…
a) Provide value to your audience while helping them get to know you…
b) Come up with simple story ideas from your real life (yes, even if you barely leave the house)
c) Tell stories without feeling like your audience is getting to know you at the expense of you feeling like your privacy is invaded
A request: Would you take a moment and leave this podcast a 5-star review? We are looking to impact & help many many many more experts like you this year! Thank you!
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