Avsnitt
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Join us as we:
Discover Technology Trends: Learn about emerging trends, including AI's role in delivering timely, relevant content and its potential to solve key challenges faced by associations today.
Explore AI-Powered Engagement: See how features like Expert Connections AI are transforming community interactions by connecting members with expertise in real time.
Navigate Digital Transformation: Get practical tips for adopting tools like Grain for meeting summaries and Descript for effortless video editing to enhance your operations.
Stay Ahead of the Curve: Understand how to identify opportunities and implement solutions that future-proof your organization, even with a lean team.
Whether you're a tech enthusiast or just starting your digital transformation journey, this episode is packed with actionable insights tailored to your needs. 🤖
Tune in now to future-proof your association and supercharge member engagement!
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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Our host breaks down the key stages of the member journey—from prospecting to onboarding, active membership, renewals, and cancellations—and shares how associations can refine these phases to create memorable, value-driven interactions. You’ll learn about:
Mapping Out Member Journeys for Better Engagement: Each interaction, from attending a webinar to navigating your association's website, contributes to a broader member journey. Learn how associations can map these touchpoints to ensure every experience is both valuable and enjoyable.
The Role of Technology in Personalizing Engagement: Member Lounge’s innovative use of AI, like knowledge mapping and smart tagging, ensures content and resources are tailored to individual member interests. Discover how this approach minimizes content overload while maximizing relevance.
Keeping Busy Members Engaged: Time constraints don’t have to mean disengagement. Explore practical solutions such as offering on-demand content, summarizing key events, and fostering small, focused special interest groups to keep members connected.
Using Data and Machine Learning to Understand Member Behavior: Machine learning isn't just a buzzword; it's a tool to analyze member activity, predict needs, and provide proactive solutions. Find out how data-driven strategies can transform member interactions.
Unconventional Engagement Tactics That Work: From gamified experiences to pop-up challenges and breakout discussions during webinars, these creative approaches help associations stand out while fostering deeper member relationships.
Whether you’re looking to streamline member journeys, leverage AI for smarter engagement, or try fresh engagement strategies, this episode is packed with actionable insights for association professionals.
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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Saknas det avsnitt?
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Farra shares her wealth of experience in nonprofit communications, offering practical advice on how to prioritize audiences, craft impactful strategies, and use data to guide decision-making. Discover how these approaches can help you strengthen your messaging, drive member retention, and foster lasting connections with your community. Get insights into:
Why Communication Goals Matter: Every communication strategy should start with a clear goal. Farra explains how understanding your organizational needs, such as increasing retention or improving brand awareness, provides a crucial foundation for success.
The Importance of Audience Prioritization: Not all audiences are the same. Learn how to categorize your audience into groups you must engage, should engage, and could engage, and how to tailor your communication tactics to meet their needs effectively.
Channel Optimization for Maximum Impact: Whether it’s newsletters, social media, or a member portal, Farra emphasizes the importance of choosing the right channels for your audience and ensuring your efforts are both focused and sustainable.
Creating Data-Informed Strategies: Good data doesn’t just tell you what happened—it guides your next steps. Discover how to gather and analyze feedback from your members to refine your communication approach and improve outcomes.
Building Evergreen Communication Practices: Farra highlights the importance of developing timeless strategies and tools that can adapt to changing contexts while maintaining consistent engagement and support for your members.
About Our GuestFarra Trompeter is the Co-Director of Big Duck Agency, where she has spent over 17 years helping nonprofits and membership organizations build stronger brands and communication strategies. As a worker-owner at Big Duck, Farra is deeply committed to using communications as a tool for mission-driven success, addressing areas such as fundraising, community engagement, and organizational growth.
A frequent speaker and podcast host herself, Farra brings a wealth of experience and insight to the Member Lounge podcast. Based in New York, Big Duck has become a virtual company, emphasizing collaboration and innovation in nonprofit communications.
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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Highlights of this Episode
Unique Cybersecurity Challenges for Associations: Discover the specific risks associations face when handling sensitive member data. Learn how outdated processes and inadequate security measures can expose your organization to breaches.
Leveraging Training for Cybersecurity Preparedness: Explore the importance of baseline and refresher courses for staff and members to recognize phishing scams and data vulnerabilities. Understand why training is crucial to fostering a culture of vigilance.
Implementing Effective Security Policies: From enforcing password protection and multi-factor authentication to storing sensitive files online, learn best practices for safeguarding your organization’s data.
Engaging Vendors for Cybersecurity Compliance: Understand how to assess and collaborate with third-party vendors to ensure they meet the latest security standards and contribute to your organization’s safety.
Navigating Emerging AI Threats: Dive into the growing risks posed by AI technologies, including deepfake scams and identity fraud, and discover proactive measures to mitigate these threats.
About Our Guest
Dan Giurescu is the Founder of Credivera and a seasoned expert in the tech industry, with over 20 years of experience building and scaling technology companies. Dan is passionate about giving back to the community and is dedicated to helping organizations understand and combat the unique challenges of cybersecurity. In this episode, he shares actionable insights on how associations can protect their members’ data and adapt to the evolving technological landscape.
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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Get insights into:
The Importance of Personalized Member Journeys: different member types require different kinds of interaction. Creating personalized experiences is crucial for engagement, and eventually retention. Learn more about a holistic member journey and discover the best practices to engage different membership types.The Role of Technology in Enhancing Member Journeys: It’s time to transition to Digital Experience Platforms (DXPs) from traditional Content Management Systems to build dynamic and personalized member experiences. Find out how DXPs make membership management a breeze while making the experience more relevant to each member.A Seamless Member Experience: Think Netflix for your membership website. Your members desire an experience where they can quickly find what they need. Discover the key engagement features for your member portal that can greatly improve member engagement.Benefits of Integrated Systems: Make it easier for your members to access the information they need without logging into multiple systems. Unlock a seamless member experience by integrating different systems like CRM, LMS and DXP. Unlock consistency and a unified experience through a connected ecosystem.Challenges in Implementing New Technologies: Adopting to technology changes is always hard. Getting your staff on board is challenging, especially those who may be resistant to change. Learn how you can encourage your team to adopt new platforms and simplify your membership management and engagement tactics.Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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About the Episode:
1. Strategic Planning and Data Utilization for Purposeful Abandonment
Learn how to effectively use data to identify when a project or offering has become more of a burden than benefit. Leverage external information from studies, consultants, or your competitors to drive meaningful engagement within your association.
2. Adapt to Multigenerational Membership and Leadership for Consensus Building
Understand the needs of segmenting membership to cater to different age groups within the association. Learn how you can build consensus on what initiatives to cut by considering the needs of both legacy and younger members.
3. Deliver Tangible Value and Benefits to Members Through Resource Reallocation
Members seek actionable and tangible benefits from their membership. Learn how to reallocate resources to initiatives that provide real value such as networking opportunities, mentoring programs, and other relationship-building activities.
4. Assess Program Effectiveness for Smooth Sunsetting
Securing sponsors and fundraising is not enough to save a project. It’s important to address the core issues and evaluate the effectiveness and financial viability of initiatives. Learn how you can identify underperforming offerings for potential abandonment.
5. Balance Personal and Professional Dynamics in Decision-Making
Navigate the intersection of personal and professional dynamics for your association’s success. Remove personal bias and focus on objective, data-driven decision-making for your association’s best interests and strategic goals.
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About the Guest:
Elisa Pratt, CEO and Chief Strategist of Brewer Pratt Solutions, is an influential strategic specialist who served as an impactful senior staff member for several trade and individual membership associations, both domestic and international. She leverages a record of transformative success and specializes in strategic planning, leadership development, and engagement.
As an association management executive for more than 20 years, she delivers strategic and actionable innovations, future-focused member engagement solutions, and tactical operational effectiveness solutions.
With a unique background in components, Pratt is a Certified Association Executive (CAE), has earned her Certified Virtual Facilitator designation from the International Institute for Facilitation (INIFAC), and holds a MA in Government from Johns Hopkins University.
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About the Host
Farhad Khan is the CEO & Membership Strategist at Grype Digital. He has helped numerous associations automate member engagement and retention over his career of 15+ years.
With his expertise in digital strategies and membership websites, he led Member Lounge to become one of Ottawa's Fastest Growing Companies in 2024.
Farhad was awarded the Bootstrap Awards for Best Guerrilla Marketing, and an Entrepreneurial Rising Star by Invest Ottawa. He is also a 2016 Top Forty Under 40 award Honoree by Ottawa Business Journal and Ottawa Chamber of Commerce.
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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About the Episode:
Deepen Your Understanding of Member Engagement: Engagement metrics often miss member expertise. Go beyond transactions, track member contributions. Learn how engagement data can align your member engagement with your association’s goals. Lowell shares how having deeper forms of engagement can foster deeper connections and a boost member experience.Unlock the Full Potential of Your Leadership: Partnership with experts to develop governance structures can fast track your success. Learn how you can empower leaders to foster collaboration and communication by using professional facilitation techniques. Achieve association excellence by strategically structuring your leadership.Explore Volunteerism Within Your Association: Discover best practices to encourage volunteer contributions within your association. Maximize their impact with clear strategies, while fostering engagement and leadership development. Drive your association’s success by offering meaningful opportunities to volunteers.Plan for Growth, Design for Engagement: Develop a strategic plan to drive engagement within your association that expands your membership. Design member journeys and experiences that cater to the needs of your members. “There is a myth that growth just happens organically… real growth happens by careful planning and design”Chart Vision & Action for Your Association’s Success: Crafting a clear strategic vision defining your association’s long-term goals is the key to your success. Uncover strategies to align your daily actions with your association’s roadmap. The focus will guarantee saving your time and resources.------------------------------------
About the Guest:
Lowell Aplebaum, CEO of Vista Cova, is an expert facilitator, vision & strategy catalyst. He has worked with hundreds of associations of all sizes guiding leaders, members, and staff through facilitation, keynoting, and collaboration.
Lowell is an IAF Certified Professional Facilitator and currently studying to achieve his Doctorate of Education in Leadership. He is the former Chief
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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Improving Board Engagement and Performance
Find out why it is important to set a higher standard of stewardship for navigating future challenges.
Discover key strategies to keep board members engaged between meetings with technology for continuous communication.
Ensure board meetings are productive and focused on strategic decisions rather than administrative details.
Foresight and Future-Oriented Governance
Understand the concept of the duty of foresight for board members. Learn why boards need to adapt and continuously rethink their purpose and approach to overcome emerging challenges.
Learn to foster a culture of learning, and engage in continuous improvement practices for long-term success.
Recruitment, Onboarding, and Board Composition
Learn how to assemble the board with the right mix of skills and perspectives.
Explore strategies to maintain continuity and building a cohesive board culture despite changes in board composition.
Encourage the use of technology, including AI, to streamline board operations and improve efficiency. Find out the ethical considerations in technology adoption board members should identify and resolve.
Board’s Role in Membership Engagement and Technology Adoption
Enhance the role of the board in supporting strategies for member engagement, and leveraging membership management systems to automate and enhance engagement efforts.
Why the board plays a critical role in ensuring aligning technology adoption with the organization’s mission and ethical standards.
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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1. Crafting a Winning Member Engagement Strategy:
Navigating Challenges: The landscape of member engagement is evolving, presenting new challenges. The solution lies in a dual focus on delivering value and implementing effective engagement strategies.Diverse Engagement Tactics: Acknowledge the diversity within your membership, including those not fully embracing technology. Initiate a volunteer journey, starting with smaller roles, to cultivate engagement.2. Corporate Sponsorship Unveiled:
Strategic Approaches: Moving corporate members into sponsorship programs requires a nuanced strategy. Understand their unique goals, involve them in the decision-making process, and gradually progress sponsorship levels.Customization is Key: Recognize that corporate goals evolve. Tailor engagement for sponsors, offering customized opportunities that align with their shifting objectives.Inclusive Conversations: Break away from traditional sponsorship models. Engage sponsors in meaningful conversations, making them integral to strategic planning and committees.3. Unraveling Member and Sponsor Objectives:
Qualitative Research for Members: Dive deep into member experiences through qualitative research. Understand their challenges, goals, and preferences to create tailored programs that add significant value.Strategic Business Alignment: For sponsors, inquire about their business objectives, marketing goals, and preferred outreach methods. Align association offerings with their unique needs.Beyond Traditional Models: Shift the conversation beyond traditional sponsorship. Explore innovative, customized opportunities that cater to sponsors' evolving goals.4. Navigating the Technology Landscape:
Challenge Assumptions: Rethink assumptions about member technology use. Bridge gaps by meeting members where they are, and employ a multichannel approach.Seamless Multichannel Engagement: Utilize various channels such as SMS and email to engage members seamlessly, respecting their channel preferences and ensuring a cohesive experience.5. Elevating Conference Sponsorships:
Personalized Engagement: Steer clear of a one-size-fits-all approach in conference sponsorships. Understand each sponsor's unique goals and objectives for a personalized experience.Value Beyond Logos: Go beyond logo placements; sponsors desire active involvement. Make them part of the conversation, provide tangible value, and involve them in strategic discussions.6. Evolution in Continuous Engagement:
Sustaining Dialogue: Establish ongoing dialogues with both members and sponsors. Regularly reassess their needs to adapt programs and ensure continued success.Dynamic Reassessment: Continuously revisit conversations with sponsors. Understand changes in their initiatives and audience focus, allowing for dynamic adjustments.About our panel members:
Amanda Kaiser is a sought-after member engagement strategist. She is the Keynote Speaker & Engagement Strategist at Kaiser Insights LLC and the author of “Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community”.
Bruce Rosenthal is the Founder & Convener at Partnership Professionals Network. Bruce is a corporate partnership and sponsorship guru with more than two decades of experience as a strategic advisor, consultant and education for trade and professional associations.
About our host:
Farhad Khan is a thought leader in membership websites and digital strategies for associations. He is the CEO & Membership Strategist at Grype Digital. He has helped numerous associations automate member engagement and retention over his career of 12+ years.
As you embark on your association's journey, remember that Member Lounge is your steadfast ally, ready to support the implementation of these strategic insights for unparalleled success! 🌐💬 #MemberEngagement #SponsorshipSuccess #AssociationStrategies #LearningPost
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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Multi-Touch Recruitment Strategies
Emphasizes diverse communication channels.Focuses on personalized messaging to prospective members.Member Value Documentation
Stresses the importance of understanding members' needs and values.Suggests regular updates and adaptations to these values.Technology in Member Engagement
Discusses leveraging digital platforms for enhanced member interaction.Highlights the use of data analytics for better engagement strategies.Creating Vibrant Member Communities
Advocates for building active, engaging online and offline member communities.Emphasizes regular events and forums for member interaction.Tailored Communication for Different Segments
Addresses the need to understand various member segments.Suggests customized communication strategies for each segment.About our panel members:
Scott Oser is the President of Scott Oser Associates Inc. Scott has spent the past 25 years working with hundreds of associations. He is an accomplished speaker, writer, and respected authority in the membership communication space.
Farhad Khan is the CEO & Membership Strategist at Grype Digital. He is a thought leader in membership strategy and an expert in membership consultation helping associations automate member engagement and retention.
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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If you ever had second thoughts about your association management system, you should follow your gut feeling. Here’s what we talked about in our super insightful session with association technology experts Jeff Horne and Farhad Khan -
Adopting more modern and interconnected tools to create a seamless member journey and boost team efficiency.Strategic approach to technology selection in your association to ensure it meets the needs of your members.Empower your team by choosing technology systems that boost job satisfaction and productivity.Navigating association management software challenges to maintain a high-quality member experience.Current trends and future of association management technology to enrich your association’s experienceAbout Our Guest:
Co-Founder & CEO of Wicket, Jeff is a passionate advocate and change agent for software solutions available to member-driven organizations. He has been working with digital technologies for over 20 years and has helped numerous associations and nonprofits increase member acquisition and engagement.
About Our Host:
Farhad Khan is the CEO & Membership Strategist at Grype Digital. He is one of the thought leaders in digital strategy consultation, helping associations automate member engagement and retention.
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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About the panel discussion:
Explore creative financial strategies to generate revenue for your association through automated marketing. Get invaluable insights into the best practices to engage and retain your stakeholders!
Learn how to attract sponsors whose goals align with your association's mission while maintaining member happiness with the power of state-of-the-art marketing tools.
Meet the experts in sponsorship, business development and marketing:
Edward Byers is the Director of Membership at the Canadian Society of Association Executives. He is a passionate non-for-profit executive who has a significant role in boosting partnerships in the association realm.
Lydia Israel is the marketing manager at Grype Digital, who is also an expert in agile marketing and business development. She has led both local and international organizations to immeasurable success in her 20 years of career.
Connect with the Experts!
The Member Lounge Discussion Community is not just a platform, it’s a hub of innovation and collaboration. Connect with the brightest minds in the association world and explore game-changing strategies to boost your association’s success.
Engage in conversations to get the answers to your burning questions. Whether it’s pricing for your association or governance or technology planning, there’s a space for every topic!
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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Do you find yourself asking "How can we create content that not only attracts new members, but also keeps them coming back for more?" If you want to keep your association members enchanted and engaged, content is the key to solve your retention woes! Discover the secret sauce to maximize your content to engage and retain members to make your association stand out from the crowd.
About our Guest
Leona Scott is a content connoisseur with passion and expertise in membership and content creation.She founded JEP Marketing Communication and has helped numerous member-based associations with content marketing needs.
Leona has won the Dallas Fort Worth Association Executives (DFWAE) 2023 Award for her brilliant marketing and communication efforts in the association realm and the President's Award for her excellent skills in developing popular online monthly meetups that created incredible value for its members.
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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In a world where innovation thrives on fresh perspectives, we're diving headfirst into the realm of young professionals and their paramount role in driving association growth. Listen to our live podcast as we’re unveiling the master plan for associations to flourish with member engagement and generational shift expert Sarah L. Sladek!Special acknowledgement to our guests for providing powerful insights
into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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Technology is ever more important now for associations. The key is to approach technology planning the right way and using it to drive revenue.
But here’s the secret sauce: it’s not just about the dollars and cents. It’s about creating an unforgettable user experience. Let’s discover the perfect blend of technology and user-centric strategies to take your association to new heights with CEO coach, speaker, and author Mary Byers and host Farhad Khan.Special acknowledgement to our guests for providing powerful insights
into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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About This Episode
Looking to level up your fundraising game? Try creative sponsorship options into your fundraising plan and create new opportunities for growth and revenue.
With our proven strategies and tips, you'll learn how to create a winning formula that works. It's all about leveraging their content and tapping into their expertise to create even more value for your association and grow your membership.
Don't miss out on the chance to take your fundraising to new heights!
About Our Guest
Bruce Rosenthal is a highly sought-after corporate partnerships strategic advisor, consultant, and educator who has been advancing corporate partnership programs for more than two decades.
He is the co-convener of the Partnership Professionals Network (PPN), a national sponsorship/partnership organization, where he demonstrates leadership in identifying and cultivating partnership best practices, opportunities, and solutions.
Bruce helps organizations develop customized corporate partnership programs that increase revenue, add member value, and foster organizational sustainability.
How do I get started when my group has really not had a sponsorship program?What are sponsors looking for?What are some unique sponsorship ideas at events?How do we design win-win sponsorship packages?What would be some best practices to follow when creating sponsorship packages?How to differentiate, especially from the sponsor's perspective, the difference between sponsorship and advertising?What are some ways to attract sponsors outside of events and in just the day to day of operations?What other ways can you include corporate partnerships to better serve members?How to best use partner services to provide member benefits beyond just providing discounts?How to include corporate partners in the online community?How to include sponsors to engage and create value?How to Leverage content from your corporate sponsors to grow your membership?Is there a general rule on the maximum value of sponsorship revenues that an NFP should strive for? E.g., When seeking sponsorships for a particular event, should the sponsorships sought not exceed X% of the anticipated event cost?What are the first three steps to set up a sponsorship program?How to ensure your sponsorship levels or offerings are revenue positive?How do you avoid burning out your regular sponsors?How to differentiate, especially from the sponsor's perspective, the difference between sponsorship and advertising?Affinity partners (discounts to members) vs. sponsors. Is there a difference besides sponsorship is paid and affinity partnership is no cost? Is it recommended to maintain both? How do you get the Board in line with incorporating sponsorships?
We talked about
Register
Register for our upcoming live podcast episodes!Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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About This Episode
Are you looking to take your association to the next level? Look no further! By prioritizing communication, collaboration, and member engagement you can be at the top.
Strong connections are essential in building a community. With the right strategy you can increase engagement and ensure the long-term sustainability for your organization.
Let's take your membership model to new heights and achieve success together!
About our Guest
Amanda Kaiser is at the forefront of exploring how member and attendee engagement is rapidly changing within professional communities. She authored the book Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community and shares her distinctive perspective and strategies for nurturing a dynamic and prosperous community.
We talked about
Why is a focus on engagement so important for associations right now?
In your book you have broken down the stages of member engagement. Can you tell us about them in short?
If we want to simplify the stages in 3 different member engagement levels - low, medium and high. How would you approach these 3 types of member segments?
Association staff often have limited time for member engagement. Which areas are the most important to focus on?
Can we talk about some key activities we can do to engage members?
What is the role of a membership website in member engagement?
Another key challenge we see is associations prepare an annual plan and there can be no deviation from that plan during the year. The world is changing faster than we can imagine. How can we be more agile?
How do we engage younger members/professionals?
How to organically gain new members without it always seeming like a sales pitch
When staffing resources and time are extremely limited, how do we develop strategies in creating a self-sustaining community independent of the leadership from official staff team members to sustain it?
How do we minimize the intervention of staff members to sustain the community to avoid the burnout that happens in this leadership role?
Do professional newbies, experienced and expert members need their own groups, or is it all about connecting all?
Is the idea of recognizing long-standing members dead?
We onboard our members virtually. Onboarding email is the only means we use currently and the organizational email address receives it. Is there a way to improve our onboarding in a way that it extends our message to the entire organization and not solely the main contact person?
How much segmentation is too much when communicating with new members?
How long is a new member considered "new"?
Any new ways to do outreach instead of just mass mailers?
How do you adapt your recommendations for members who may only meet in the virtual world?
What is a good + affordable way to reach outside our current audience?
How to effectively onboard members with automatic communications?
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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About This Episode
Are you looking to take your association to the next level? Look no further! By prioritizing communication, collaboration, and member engagement you can increase your association's effectiveness and revenue.Effective leadership and regular evaluation are essential in achieving your association's objectives. With the right strategy you can increase revenue and ensure the long-term sustainability for your organization. Let's take your membership model to new heights and achieve success together!
About our Guest
Elisa Pratt, CEO and Chief Strategist of Brewer Pratt Solutions, is an influential strategic specialist who served as an impactful senior staff member for several trade and individual membership associations, both domestic and international. She leverages a record of transformative success and specializes in strategic planning, leadership development, and engagement.As an association management executive for more than 20 years, she delivers strategic and actionable innovations, future-focused member engagement solutions, and tactical operational effectiveness solutions.
With a unique background in components, Pratt is a Certified Association Executive (CAE), has earned her Certified Virtual Facilitator designation from the International Institute for Facilitation (INIFAC), and holds a MA in Government from Johns Hopkins University.
We talked about
How do I find out where potential members hang out?
How to get the buy-in from the decision-makers in your organization to invest in IT and digital marketing (understanding social media is not free)?
How to prospect in different provinces?
How do you get your BOD on board?
How to get a buy-in from your membership at large to serve a new market?
How to keep those first year members
Beyond the financial benefits of membership, how best to sell the less tangible benefits of your association?
How to grab the attention of our prospects when there is already so much noise (emails, newsletters, events etc).?
How do you reach out to try and attract new members without coming across as spam?
How to determine membership pricing when members are associations or businesses?
Does membership recruitment require different tactics for Gen Z vs older age cohorts?
How fluid are most recruitment campaigns that you've helped to create?
Are they planned in advance with every step concretely established, or, are they adaptive based on the results of prior actions?
What is the best channel for outreach?
What do you do when your membership is limited by mission and bylaws?
In the new digital world, how do renewals cut through the clutter and are calling and mailing invoice campaigns still effective for renewals/retention?
What are your top three most successful membership recruitment procedures/campaigns?
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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About This Episode
Are You Ready to Be a Member-Centric Organization? Learn more about how to track and manage your member's from their perspective.Learn about the expanding list of member associations that have made their members the centre of their strategic planning. And start building an infrastructure that will improve your member's experiences and win member retention.
Join us with our special guest Mark Levin and see how making your members the centre of your story can transform your association.
About our Guest
Mark Levin, CAE, CSP has more than 20 years of experience as an association executive and is also an internationally renowned speaker and consultant to the non-profit and association community. He currently serves as Executive Vice President of the Chain Link Fence Manufacturers Institute, an international trade association, and as President of B.A.I, Inc.He is also an award-winning author; his books have been successful on five continents and have received numerous recognitions for training and motivating membership volunteers, as well as being hailed as useful tools for retaining members year after year.
We talked about
What you need to know to discover strategic opportunities through the member journey.
A streamlined onboarding process can save the association and its members time and money
How to increase your membership satisfaction and loyalty.
Audience Questions
Are there strategic opportunities in off-boarding/cancellation process? Should this process be different base on how many years with association member had?
What is the most important strategy/tactic proven to retain members?
What are the best strategies to attract younger supporters, ensuring the next generation of the organization?
Aside from member discounts on an annual event, what are some of the most useful member retention strategies that that other associations currently use to inspire loyalty?
Are there any special considerations when the members are organizations (not individuals)?
How do you manage your members' expectations in keeping them engaged and not putting yourself in a position to do all of the legwork for them?
What are some strategies you can use with new members to retain them the following year?
How to find the balance between membership cost and value?
How do you take care of members without feeling overwhelmed?
How can we use the learnings about member retention for member recruitment?
How do you convert lapsed members that quit because of a challenge with former leadership?
What are the best and worst type of tools to engage members?
What's the best way to get and retain members?
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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About This Episode
People have been paying recurring fees in exchange for access to the benefits your association offers. How could you be sure the price you charge is profitable?Learn how to uncover the value you offer, conduct market research to discover expanded opportunities, attach the right price to the value your organization provides and communicate it to your audience.
Join us and our special guest Dr. Michael Tatonetti and learn all you need to know about financial sustainability for your association.
About our Guest
Dr. Michael Tatonetti is the Founder and CEO of Pricing for Associations who loves to share his expertise on how associations, nonprofits and chambers can evolve their pricing strategy, leverage value to drive innovation, and align pricing and value with their mission.He is a Certified Association Executive and Pricing Professional as well as a proud Association Forum Forty Under 40 honoree for his dedication to the association field.
We talked about
How you can succeed with a profitable subscription based model.
What you need to know to deliver ongoing value that supports a subscriber’s goal.
Strategies to set the right price, and communicate your benefits.
Key insights to get financial sustainability in your association.
Audience Questions
How do you decide when to use flat vs. tiered membership? And how do you create the tiers?
How much is your value add as an association with staff and overhead?
How do I balance individual membership vs organizations vs large organizations with different locations?
How do you manage competition?
How do you convince others in your organization that raising prices it’s the best thing to do?
How to deal with objections when some members mayne individuals or businesses are not willing to pay the increased fees?
Some associations had to increase their fees due to inflation - how do you communicate the changes to your members?
What are you seeing as the trend for associations who raised their dues during
Covid or are looking to raise them now?
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