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I raced at the Disney 5k, 10k and Half Marathon this past week and I learned so much that I want to share with you.
In this episode, I go over some of the logistics I learned, but also 3 main takeaways that will help you and your business.
I mentioned that if you are looking to race any Disney Running races that you should reach out to Coach Jeff Taylor (@EarsUpRacing on IG).
As always, I would love a review! This helps me to continue to put these podcasts out.Website | Follow Michelle on IG
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I learned a lot in running my two businesses this year, Fiv3 Racing and the Dream Programs. In this episode, I give you the behind-the-scenes of what we learned and what you can take from those lessons to improve your coaching business!
I spoke about a few of my programs/freebies in this episode.
1. If you are a head coach working with assistant coaches and want help training them to add their own inquiries, in time management so they can bring on more athletes, business basics so they can stay in business and growing their network so they can grow the reach of your business - send me a DM on IG @coachmichellelake because I can help you train them!
2. If you are a newer coach or an athlete thinking of starting a coaching business, I have a free new coaches guide where I give you:
🚀 The exact 9 step checklist to get your business started and your first paying athlete!
🚀 My 5 essential categories of apps you will need to get your business off the ground
🚀 3 ways to get new athletes - DM me @coachmichellelake to get your free copy!
3. If you need help with messaging, the Dream to 6 is open now for you if you are an intermediate to advanced coach looking to grow your business (through messaging!) in 2025 - again just send me a DM!
Website | Follow Michelle on IG
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Today, we are going to talk about all things pricing. From when you first get started all the way through years of coaching.
The number one way to sabotage your business and quit prematurely is to not respect your VALUE and only do it for the impact.
Btw, when we collectively as an industry can help STOP coaches from massively undercharging or having free services, it will raise up our value as a whole and our professionalism.
Impact is important, of course, but so is keeping you in business and from feeling burned out!
In this episode, I discussed a free guide for beginner coaches.
Are you a new coach, a newer coach or an athlete thinking about becoming a coach?
I created a free guide to help you get your coaching business started, including:
🚀 The exact 9 step checklist to get your business started and your first paying athlete!
🚀 My 5 essential categories of apps you will need to get your business off the ground
🚀 3 ways to get new athletes
Download it here: https://coachmichellelake.lpages.co/coachingstarterguide/
PS: This guide is great for more advanced coaches and their assistants!
Website | Follow Michelle on IG
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It's been a year!! So exciting to have put out over 53 episodes (we actually had a few bonus episodes too). In this episode, I describe my 4 top takeaways from the year and how you can use these in your coaching business.
As we wrap up this first year, I wanted to say how grateful I am for each and every one of you that has taken the time to listen. If you haven't reviewed the podcast yet, I would love if you would drop us a 5 star review as well as a written review in Apple Podcasts.
Happy New Year and I am excited to serve you in 2025!Website | Follow Michelle on IG
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In this quick and focused episode, I go over the #1 thing that you can do NOW both in person and online to get more athletes in 2025. It's really that simple?
I also wanted to thank everyone for a great first year of podcasting - I met my goal of 52 episodes and am so thankful for each and every podcast listener.
I would love if you would take a moment and give the podcast either a star review on Apple or Spotify and I would really appreciate it if you would give the podcast a written review on Apple. Thanks again!!Website | Follow Michelle on IG
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Welcome to Episode 51 - a very special episode as I wrap up with my good friend and business bestie, Lauren Monique, our trip to a big marketing & mindset conference called BBD Live (Business by Design).
In this episode, we review our top 3 takeaways from this amazing event presented by James Wedmore and his team.
These takeaways will be applicable to coaches or business owners of any level!To learn more about Lauren and her business helping online coaches and experts create signature group programs that get great results, you can give her a follow @laurenmonique.business or listen to her podcast "The Align & Inspire Podcast".
Website | Follow Michelle on IG
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YAY! We made it to episode 50! In this episode, I give you 4 prompts you can use now to get most of your content completed by the end of the year! So you can rest! But also content pieces that will move your business forward.
Review all your wins in 2024Brainstorm your goals for 2025Prioritize these goals (looking across life, business, your own racing if applicable, family)Set goals for sales, athlete numbers and review your pricingSetup Q1, specifically, for success!Workshop the goalsSet your 2025 word of the year - and more!
My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session:Sign up HERE today!
Website | Follow Michelle on IG
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In 2023, I doubled my income from 2022, almost exactly!!! I am sure there were lots of changes that I made, but one of the biggest things I did I describe in this episode.
Review all your wins in 2024Brainstorm your goals for 2025Prioritize these goals (looking across life, business, your own racing if applicable, family)Set goals for sales, athlete numbers and review your pricingSetup Q1, specifically, for success!Workshop the goalsSet your 2025 word of the year - and more!
My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session:Sign up HERE today!
Website | Follow Michelle on IG
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Today, I have Coach Coral Owen - the Head Coach and Founder of @teambabeathletics, one of the biggest female triathlon and endurance clubs in the World! To add to this, Coral also founded the Tampa Bay Babes Triathlon, an annual women's-only sprint triathlon that was first held in June 2024 and is open for registration in June of 2025 - find more info here @tampabaybabestri on Instagram!
We dug deep on the history of her business and her "ascension model" - how she uses a variety of offers that lead up to her premium offer - 1:1 coaching and how she has used all of these to both build and serve her community.
There are so many useful lessons in this episode! Let me know what you think - send me a DM on Instagram @Michelle Lake!Website | Follow Michelle on IG
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You are in for a treat today, as I have Coach Jo Watkinson from @smartertri on to talk to me all about why we need to bring the athlete back into coaching, not only to help them get better results, but also to distinguish ourselves better from training plans and AI systems.
Coach Jo is an Assistant Coach in the Dream to 6 and a 6+ year Triathlon and Endurance Coach. She is a British High Performing Coach with Diploma as well as a British Tri Coaching tutor. Her business expertise is focused on club coaching, business organization, presenting and teaching effectiveness.
Interested in working with Jo or learning more? Give her a follow @smartertri!Website | Follow Michelle on IG
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TAKEAWAYS FOR DAYS! We just hosted our annual Dream Retreat November 8th-10th 2024 and I did my best to compile some of the best takeaways from myself and our coaches that attended! You will get 7 takeaways that you can use RIGHT NOW in your business.
If you have any feedback on this episode or any of the takeaways - I would love a DM on Instagram @CoachMichelleLake. We would love to have you join us next year - also send me a DM if you are interested in learning more!Website | Follow Michelle on IG
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The Dream to 6 Program is just about 2 years old and I thought it was a great time to discuss all the details of our signature program - how we help intermediate to advanced coaches break through plateaus, confusion, and burnout to build their Dream Coaching Businesses. How we have helped over 100 coaches go from Coach to Coachpreneur - not only be great coaches, but transform into great business owners that are profitable, scaling and feeling GREAT about their businesses once again.
Interested in learning more? DM me on Instagram @CoachMichelleLake. Send me acronym DT6 and I will help you learn more!Website | Follow Michelle on IG
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Late last month, I ran a free 8 day content challenge and it was not only great to help coaches learn what types of content work, but it also showed some really interesting and helpful lessons in terms of coaching businesses and content! Listen here to my top 5 takeaways, plus some behind-the-scenes details!
Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!
Website | Follow Michelle on IG
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We have 2 months left in the year, can you believe it?!??!?!
These are the 3 (somewhat time-sensitive) things that you need to do NOW to be on the up-and-up, stand out, and continue to grow in 2025!
Dream Launcher is NOW OPEN!!!! Click here to learn more!! https://coachmichellelake.lpages.co/dream-content-challenge/
Questions about which program is right for you?? DM on Instagram @CoachMichelleLake!Website | Follow Michelle on IG
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In this episode, I review 4 things I hear coaches doing (I may have done some of them in my past too 😇) and how they are only hurting you, not only in your mindset but in your time management and work!
Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.ck.page/2024challengeWhat will you get in this challenge?
✨ What to actually post to get more inquiries
✨ Tricks for consistency
✨ Daily templates and content prompts - plug and play content ideas
✨ BONUS: Special prizes for taking content action!
Also!! The Dream Launcher Program is opening NEXT WEEK! (October 28th!) If you would like to get first word of this program re-opening, join the list here: https://coachmichellelake.ck.page/dreamlauncher
Website | Follow Michelle on IG
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If you don't always feel great about using social media to connect with athletes or to sell your coaching, this episode is perfect for you!
When you reframe how you think about social media and back it up by getting more experience posting content, it does get better!
Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.ck.page/2024challenge
What will you get in this challenge?✨ What to actually post to get more inquiries
✨ Tricks for consistency
✨ Daily templates and content prompts - plug and play content ideas
✨ BONUS: Special prizes for taking content action!
How does the Dream Challenge work?
🚀 On the day before the challenge starts, I will send out a welcome video to get you ready to go, as well as access to our Challenge Community
🚀 Each of the 8 days, you will receive a content explanation/prompt/example, as well as a mini-training (SHORT!) to get you the most support to post your version of the “content type of the day”
🚀 On Day 8, we will do a Q&A live call to answer all your content questions!
🚀 Plus, our community will have a place to connect with other coaches and ask questions
This FREE challenge will PUSH you to go from content inconsistent to content consistent and converting!! REGISTER HERE: https://coachmichellelake.ck.page/2024challenge
Website | Follow Michelle on IG
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Tune in to this super actionable episode! Find out how to get those inquiries, what will it take, where to focus and what athletes need to inquire!
Starting on October 21st, I will be hosting a super fun FREE CHALLENGE to help you get more ideas when creating content, as well as help you get consistent now!What you will get in the first ever Dream Content Challenge:
1. You will learn what to actually post to get more inquiries!
2. You will get help becoming more consistent in your content creation!
3. You will learn how to create "better" content that moves athletes quicker to inquiry!
This challenge will include daily quick trainings, content prompts and accountability, as well as a dedicated call to answer all of your content questions!
To join, https://coachmichellelake.ck.page/2024challenge or send me a DM @coachmichellelake with the word CHALLENGE to get the link to join!Website | Follow Michelle on IG
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How do you approach problems in your business? Can you reframe them into something positive? In this episode, I review why problems can actually be a good thing, how to shift your thinking about them, and how the number of problems you can handle can be a look into how big you can grow your business currently.
The DREAM TO 6 program has RE-OPENED!!
Most certification programs are completely focused on helping you learn how to coach but spend almost no time teaching you how to get athletes. DIY-learning how to run your business and bring in athletes will take forever (not to mention $$$$ cost a lot due to lost income). Even worse, so many coaches quit before the two year mark because it’s so HARD to grow alone.Athletes need your help to rapidly improve. Why would you expect anything different for growing your business? Mentorship is a cheat code!
Starting on October 21st, I will be hosting a super fun FREE CHALLENGE to help you get more ideas when creating content, as well as help you get consistent now!
What you will get in the first ever Dream Content Challenge:
1. You will learn what to actually post to get more inquiries!
2. You will get help becoming more consistent in your content creation!
3. You will learn how to create "better" content that moves athletes quicker to inquiry!
This challenge will include daily quick trainings, content prompts and accountability, as well as a dedicated call to answer all of your content questions!
To join, https://coachmichellelake.ck.page/2024challenge or send me a DM @coachmichellelake with the word CHALLENGE to get the link to join!Website | Follow Michelle on IG
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Time is our most precious resource!! But so many coaches take way too long doing the actual act of coaching, writing plans and providing feedback. Hint: it's mostly because they have way too many distractions! Listen now to get my favorite 4 tips to plan and give feedback distraction-free!
If you need more help with time management and writing athlete plans, I have a free resource for you!
Download my top 5 time hacks here: https://coachmichellelake.ck.page/5timehacksWebsite | Follow Michelle on IG
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In this episode, I deep dive into how to stand out better online. It's a crowded space right now (it probably has been for a long time!) and it's important to make your content creation time matter by getting the views online you want!
Dream Launcher 🚀 ✨ Month-to-month (cancel anytime) program perfect for the newer to intermediate coach looking to build a sustainable and profitable business or the one looking to get their feet wet in business help. Focus: Business basics, time management, content creation & starting/growing your community, getting your next 5 athletes Dream to 6 🚀 🌟 6 month high intensive program for the coach that is 💯 percent in on growing their business from hobby to full time/6+ figures, full 1:1 support, 5+ athlete requirement to join Focus: A full load of athletes, growing a huge engaged community, becoming a content creation machine plus scaling to FT/6+ figures, hiring, etc
Listen in for my 6 (plus a bonus #7) ways to stand out better online.
Interested in one of our programs to grow your business? Here are the key distinctions:Website | Follow Michelle on IG
- Visa fler