Avsnitt
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Have you ever wondered why your passion for photography isn’t translating into the success you imagined?
If you've been struggling with burnout, uncertainty, or a lack of direction, this episode is exactly what you need.
In this episode, I sit down with Annemie Tonken who has not only mastered the art of photography but also figured out how to align her business with her personal life and goals.
We dive deep into how you can create a photography business that works for you, not the other way around.
By the end of this conversation, you'll have actionable steps to align your business with your true vision, so you can get back to doing what you love—without the overwhelm.
Whether you're just starting out or have been in the game for years, the insights Annemie shares will help you build a business that feels authentic to what you need and sustainable as well.
We explore the importance of aligning your business model with your values and lifestyle, so you can confidently charge what you're worth and attract clients who truly appreciate your work.
Main topics covered:
The 5 P’s framework for business alignmentBalancing passion with profitabilityOvercoming comparisonitis in your photography careerHow to build trust with your clients through alignmentTake Annemie's Quiz HERE
Want more help with shooting, marketing & selling personal brand photography
and/or generally getting paid for your photography?
Great! Start here for these and other trainings:
📷 Future Proof Your Photography Business (Free Guide)
📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)
📷 Watch BTS on Full Mini Brand Session (Watch for Free)
📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here)
📷 Launch into Personal Brand Photography with Behind the Business (Join Here)
📷 A Year of Learning inside PBE Academy (Check for availability)
📷 The Complete Set up Personal Brand Mini Sessions (Check for availability)
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Do you ever feel like you're drowning in admin work, leaving little time for what you truly love... photography?
Are you juggling multiple platforms just to manage your clients, schedule shoots, and keep up with marketing?
If you have been looking for that all-elusive one tool that could be the solution to everything, admin, communication, invoices, social media scheduling, automations and marketing...
THIS IS THE EPISODE YOU NEED TO LISTEN TO... TODAY!
Boudoir Photographer and winner of Shutterfest, Margo Franklyn shares her story and we explore how one powerful all-in-one tool designed especially for photographers, can replace multiple tools, automate your workflows, and help you focus more on your creative work.
This is a must-listen for any photographer looking to take control of their business.
In this Episode, Margo Shares :
* The struggle of balancing creativity with business management
* Managing & Nailing Social Media
* Simplifying client communication
* The impact of automation on her business success
Try Lead Savage & Use code PBE30 to save $30 each month
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Saknas det avsnitt?
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Are you a photographer struggling to find direction in your business?
Do you feel like you’re constantly spinning your wheels without making significant progress?
In this episode, I dive into how taking a step back can propel you forward in ways you never imagined.
Join me as I share my solutions for getting out of your funk and into positive action.
Detox, reflect, plan and take the plunge!
IMMERSE INTO TWO DAYS OF LEARNING & ACTION WITH BOOTCAMPS! -
Hands up if your editing and post-shoot workflows are still bogging you down?
Trust me, it doesn’t need to in 2024!
If you are looking for a way to ensure consistent, high-quality edits without spending hours in front of your computer, then listen in, friend.
I jumped over to using AI a year ago and this literally is now saving me thousands in editing fees each month and 10’s of hours of my own time trying to do it too!
So I was excited to sit down with Scott Wyden Kivowitz, the community manager at Imagen, to discuss how AI is revolutionizing the photography industry and making our lives easier.
Join us as we chat through the benefits of Imagen's editing software, from automated culling to personalized editing profiles.
Scott's expertise and enthusiasm for AI technology will inspire you to embrace these tools and enhance your photography business and of course your own business mojo as a result!
In this episode we discuss :
How AI can save you when times are low or life gets in the wayListening to community can guide a business directionSaving days (not just hours) in your businessWhat is new coming to Imagen
Get your life back and get your hands on my Natural Light profile so your images are consistently light, bright and clean!
Trial Imagen & get 1500 free edits by signing up here
And use code BP502025 - to get my profile for half price here -
Have you ever felt overwhelmed with all the tasks you need to handle to run your photography business?
Do you find yourself burning out by the end of a busy season, wishing you had more help?
Or maybe you just have a burning need to do everything in your business that is bottlenecking you from focussing on what you know you could be doing to grow…
If this is poking your sore spots, you are all good, its common place in small business.
But sometimes it is good to reach out and ask for a little help from time to time too!
I’ve learned that letting go of control and collaborating with others not only lightens my load but also enhances the quality of my work.
So I thought I’d introduce you to the amazing people who support me and explain how each role contributes to the smooth running of my business.
In this episode, you’ll discover actionable ideas on how to start outsourcing tasks and building your own supportive team.
Whether it’s hiring a VA, a videographer, or a makeup artist, I’ll share how finding the right people (and trusting them) can really create a collaborative environment.
In this episode I share : Key roles that can support a small photography businessOutsourcing tasks big and smallAchieving work-life balance through collaboration
Want more help with shooting, marketing & selling personal brand photography
and/or generally getting paid for your photography?
Great! Start here for these and other trainings:📷 Future Proof Your Photography Business (Free Guide)📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)📷 Watch BTS on Full Mini Brand Session (Watch for Free)📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here)📷 Launch into Personal Brand Photography with Behind the Business (Join Here)📷 The Complete Set up Personal Brand Mini Sessions (Check for availability) -
Have you been feeling the pinch lately?
Are your bookings down and you are finding clients slower to book?
Trust me, you're not alone.
I wanted to get real about the current economic challenges we're all facing and how it's affecting our photography businesses.
Cause I know it's tough out there, but I want to share some practical strategies that have helped me stay afloat during these challenging times.
There are ways to keep your business thriving even when the financial climate is tricky. And I want to give you some creative solutions.
Rather than stewing in the doom and gloom, I want to help you become proactive :)
In this episode, I share:
Strategies to adapt to economic changesFinding the markets that you CAN serveStaying positive and proactive
Want more help with shooting, marketing & selling personal brand photography
and/or generally getting paid for your photography?
Great! Start here for these and other trainings:📷 Future Proof Your Photography Business (Free Guide)📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)📷 Watch BTS on Full Mini Brand Session (Watch for Free) -
Are you struggling to make content creation a seamless part of your photography business?
Or are you simply overwhelmed with your marketing to-do list, unsure of where to start, or how to stay consistent?
Even though we have so much content right at our fingertips, this is one area I see hold up so many awesome photogs, is simply sharing what they do!
Believe me I have gone through the ropes on this one too!
And that is why I wanted to dive into how I have made content creation easier and more enjoyable for myself.
So that maybe this might inspire you to let up on yourself and find your own flow that works for you!
After listening I am sure you'll find it easier to maintain a consistent marketing rhythm and reduce the stress you might right now associate with content creation.
Join me as I walk you through my journey of experimenting with different methods and routines to find what truly works.
Let's transform your content creation process into something you look forward to, rather than a dreaded task.
In this Episode, I share :
How to discover the joy in creating content that reflects your passion for photographyFinding your optimal creative spaceSetting realistic goals for content creationOvercoming common content creation challengesIntegrating creativity into your marketing routine
Want more help with your marketing? I have a suite of done-for-you marketing campaigns, all the email, post, graphics and video templates you need to get your next marketing campaign off the ground. 📷 Check out Done-for-you Marketing campaigns (Save Time) -
I freaking love marketing for others, but often get super stuck when it comes to marketing myself.
So I am no angel in this department.
However I have learnt to borrow a simple strategy from my retail days and I thought you might need to apply this too!
So if you are feeling stuck, unsure of how to promote yourself without feeling pushy or inauthentic
Or wondering wonder why your social media posts aren't gaining traction
Of just feel like all your marketing is falling flat
This episode is for you my friend.
Trust me, marketing doesn't have to be intimidating or uncomfortable; it can actually be a beautiful way to connect with your ideal clients.
My goal is to help you to ask the right questions, engage meaningfully with potential clients, and use your social media platforms to their fullest potential.
Want more help with your marketing? I have a suite of done-for-you marketing campaigns, all the email, post, graphics and video templates you need to get your next marketing campaign off the ground.
📷 Save time with Done-for-you Marketing campaigns (Get Started)
Or need more help with shooting, marketing & selling personal brand photography
and/or generally getting paid for your photography?
Great! Start here for these and other trainings:
📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)
📷 Future Proof Your Photography Business Free Guide (Snap it up) -
Are you tired of feeling like your marketing efforts are all over the place?
Or find it difficult to keep up with the endless marketing advice thrown your way?
Feel like you're constantly trying new strategies but not seeing the results you hoped for?
If so, you're not alone. Many photographers struggle with the overwhelming task of marketing themselves effectively.
Today, I’m sharing how I moved from scattergun marketing tactics to a more focused approach that works.
I've been able to simplify my marketing efforts and achieve better results by changing the way I approach my marketing, and I will share how you can too.
This episode is packed with practical tips and insights to help you streamline your marketing and focus on what really matters.
In this episode learn : - Overcoming marketing overwhelm- Avoiding the stress of trying to do everything at once- Understanding the natural rhythms of your business- Seasonal marketing strategies
LEARN WITH PAULA -
Are you drowning in a sea of marketing options, unsure of where to focus your efforts?
Let’s be real… with so many strategies and tactics hitting you in the face on social media, it is SOOOOO easy to freak out and not know what to do.
It is so easy to sit for day weeks, heck even months in confusion and paralysis, and I want to help you to get through this.
I firmly believe in the power of simple, effective marketing for long-term success.
Yet, with the endless stream of information, it's no wonder you might feel frozen in place.
Ultimately, I think you know this his podcast is all about helping you find your flow, achieve ease, and reap the rewards of owning your own business—both now and in the future.
In this episode, I want to help you to “unfuss” yourself with your marketing, so you can start to make it easier on yourself to actually get things done!
Let's ditch the "should's" and embrace the "do's" in your marketing strategy—starting now! -
LEARN WITH PAULA
One question I get asked all the time is “Do you allow families into your personal brand photoshoots?”
So I thought I would record a podcast episode to answer this question.
If you are from the family portrait market you might be trying to move out of it and wanting to get away from kids, teens and partners
But perhaps there is a perfect way to take advantage of your current audience and transition slowly into personal branding.
I decided to unpack a few things to think about when it comes to incorporating families into your personal brand shoots.
In this episode, I share :
The Pros of Including FamiliesCons of Including FamiliesGuidelines for including families if you decide to offer this to your clients -
LEARN WITH PAULA
This year is very much about collaborating with others for me, as I think you will know if you have been tuning in
And so this week I am so excited as I was lucky enough to chat with the really talented Mark Rossetto.
Now if you have not heard of Mark before, he is an international award-winning double master photographer (AIPP), Master Photographer with WPPI, a highly sought-after public speaker and a qualified Life and Photography Business Coach
Mark now dedicates his time to teaching photographers the skills needed to build successful businesses through the Professional Photography Business Network.
I love his energy and I love his shared enthusiasm for our industry. We talked history, and the future of photography and bringing our community - particularly here in Australia - together.
And I love bringing this conversation to you! -
JOIN FREE MASTERCLASS
Sorry guys… I am going to say this from this onset...
This one is for the lady photogs today.
Don’t mean to exclude the boys ever (but I am today)
I just really wanted to speak to my girls out there today.
Cause let’s face it, lady photog business owners are often juggling lots of plates.
Now I am not discounting men and their contribution in any way. In fact my dad was a photographer who more than pulled his weight in the home.
However I have observed that many of my best friends & clients (who are all business owners from all different walks of life) do have to balance just a few more tasks when kids and household duties are concerned.
So I wanted to record an episode to speak to the lady photogs who do business with other ladies in business..
Cause I really think that what we are all looking for is ease and simplicity.
So if you are feeling stressed out, overwhelmed, tired, like you are not necessarily doing everything (or anything) as well as you’d like to be doing.
This episode is for you! -
Join Free Mini Brand Session Masterclass by Clicking Here
Once upon a time, I felt so overwhelmed in my business that I hired a business coach, cause I couldn’t see which way was up.
They walked me through an exercise to work out what my perfect day would look like.
I know this may seem like a silly exercise to many, but I was working so hard for other people's outcomes I lost sight of what I wanted for me on a day to day basis.
This was 7 years ago.
And as I was recording todays episode of the podcast, I realised that “this day” - a Monday I experienced recently - was it!
Now this “Monday” was not by any means one of the most remarkable days in terms of business, revenue or marketing.
But it is the kind of day I have been building my business towards for years.
And this is also what I like to help others to do, to build their business to serve them THEIR perfect day
(in fact I have virtually a whole module inside of my course devoted to this outcome)
So if you are feeling in need of inspiration about how the simplicity of one single day can bring another so much joy
Then this episode is for you my friend. -
LEARN WITH PAULA
If you are a dinosaur photog like me (OK so I am still only in my mid 40's but I've definitely been around for a while now) Or even if your business is a spring chicken
I think you might find this podcast a bit of an eye opener
Or confirmation of the way you might be operating but maybe have not paid attention.
I am going to take you on a short journey to come to a practical marketing tip that I think maybe helpful to you.
So stick with this one, it may feel a little indulgent, but trust me as with everything I do...
There is method to my madness. -
LEARN WITH PAULA
I’m thrilled to announce: I’m back! And I’ve returned with with gusto
Took a little break from the podcast to recharge after an intense month filled with travel and overseas visitors.
But its been long enough and my hiatus gave me time to ponder and reflect deeply on your needs (as well as my own!)
After spending a couple of cool weeks teaching, shooting and mentoring in the USA, I I gleaned invaluable insights.
Cause I think if you operate independently (cause lets face it the majority of domestic photographers do)
And you FEEL like you are on your own with what you are feeling (cause maybe the people around don't really understand what you are going through)
Then it can be a lonely kind of business (even if you are meeting and capturing LOTs of different people and places)
So in this episode, I wanted to share what my key takeaways were from meeting 100’s of photographers - all at different stages - from across the world.
In this episode, I share :
Three recurring themes that resonated deeply with meWhat I intend to do to help you in the futureKey areas of focus for both 2024 and 2025 -
Are you feeling a little underwhelmed with your progress in your business?
Sometimes you can feel like you are working so freaking hard, and seemingly getting no where.
Or other things in life can keep bumping into you and you can get derailed from what you think your goals are.
Happens to all of us hey?
I recorded this episode I am about to share with you last week before I jumped on a plane to the USA.
This was just a last minute record of thoughts, so please excuse me if I am a bit bumbly.
I wanted to share with you how chasing dreams, particularly in the last 5 years, has taken all of us on a bit of a roundabout… and I am no different.
As much as the education side of what I do has grown, it definitely has taken a way different path than I thought.
But I am making it to present at WPPI in just a matter of days, a dream I have had for quite some time now.
And so in sharing this story I hope that it might inspire you (if you need it) to stay the course with your business dreams too! -
LEARN WITH PAULA
As this podcast audience has grown, I am getting to hear from more and more of you listeners that you have found yourself feeling lonely in business at times.
But even more so in the past couple of years.
And despite me working LOTS with clients and students, so did I!
This episode was sparked by a conversation with my daughter where she shared with me a little bit of TikTok Wisdom.
And as I looked back over my own recent behaviors I was able to connect the dots to some of the loneliness traps I had accidentally stayed inside of post-pandemic.
This episode is for you if you need a little motivation to step out of your own little (anti-social) comfort zone and start connecting a little more and in a meaningful way.
This is not about handing out your business cards, or talking shop, but more about finding connections that feed your soul in ways that perhaps your regular friendships or family don’t right now. -
LEARN ABOUT USA WORKSHOPS & RETREATS
LEARN WITH PAULA
Have you been thinking about having your own personal brand photoshoot?
But been sitting on the fence longer than perhaps you’d like to admit?
You know you need the images, but life (and the never ending to-do list) keeps getting in the way
We have all been there (well I definitely have at many times in my business)
But rather than hear it from me, I wanted to invite a fellow photographer, and recent photography client of mine along to share her experience.
Lisette B has been a family photographer for over a decade and recently started moving into personal branding.
However marketing had become a bit of a stuck point for Lisette ( as it does for so many)
And so she decided to boost her confidence in shooting, expand her folio and get her own photoshoot as well!
Major marketing boost :)
I invited Lisette on to share her experience - and I know she will truly inspire you, as she shares and articulates so beautifully what so many photographers feel, in so many areas of business.
I wanted to bring Lisette on to talk about her experience of having her own Personal Brand Session.
But we unpacked so much more... This podcast will surely let you know you are not alone. -
Learn in Behind the Business
Do you find yourself obsessing over your social media (or other photographers??!!)
Do you spend lots of energy going over your packages and rethinking your prices?
Well let me ask you, do you spend as much time examining how you are actually serving your clients needs when they are in a sales conversation with you?
If the answer is no, then this episode is for you my friend!
I have found myself in numerous conversations with people over the last few weeks, where the frustration around the lack of service people are experience is very real.
Granted this is not a sexy topic, but I do think that it is one that you need to be looking into if you want to have a business long term 👍 - Visa fler
