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In my newest episode of The Blogger Genius Podcast, I welcome Sesil Ivanova, a talented artist and Instagram coach, to discuss effective strategies for growing an Instagram following.
The conversation delves into the nuances of content creation, audience engagement, and the importance of authenticity in a world increasingly dominated by AI-generated content. Here, we break down the key takeaways from the episode, with actionable advice to help you elevate your Instagram game.
Show Notes: MiloTree Book a FREE 20-minute call with me Sesil Ivanova Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Sesil Ivanova's Background and GrowthSesil shares her journey as an artist and Instagram creator, detailing how she has successfully built her following. She emphasizes that while many creators may aspire to produce perfect, viral content, the key to success lies in authenticity and connection with the audience.
Content Creation Strategies Start with Visually Appealing ShotsSesil suggests beginning with visually appealing shots from your life. These should be both authentic and aesthetically pleasing. By layering a voiceover or relatable text over these visuals, you can tell a compelling story that resonates with your audience.
Show Your Face and Share Personal ExperiencesShe stresses the importance of showing your face and sharing personal experiences. This fosters a deeper connection with viewers. In a landscape where AI-generated content is becoming more prevalent, genuine human connection is more crucial than ever.
Practical Tips for Content Creation Quality Over Quantity: Invest time in creating fewer, high-quality videos that provide real value to viewers. Understand Your Audience: Analyze your audience's desires, pain points, and interests to craft content that speaks directly to them. Storytelling and Authenticity: Focus on sharing personal experiences and insights to foster a genuine connection with your audience. The Role of Reels and Stories Reels for Broader ReachSesil strongly advocates using Reels to reach a broader audience. Reels are designed to attract new followers and can significantly boost your visibility on the platform.
Posts and Carousels for Deeper ConnectionsWhile Reels can attract new followers, posts and carousels serve to deepen connections with existing followers. These formats allow you to share more detailed content and engage your audience on a deeper level.
Instagram Stories for Daily EngagementInstagram Stories are a tool for daily engagement, allowing creators to share their lives and build a sense of community with their audience. Stories provide a more intimate space for sharing personal insights and fostering a sense of familiarity.
Sales and Marketing on Instagram Using Instagram as a Sales FunnelWhile Reels can attract new viewers, Stories are more effective for nurturing relationships and ultimately driving sales. While subtle selling can occur in Reels, Stories provide a more intimate space for promoting products or services.
Authenticity in MarketingSesil emphasizes the importance of authenticity in marketing. She advises against overtly promotional content, suggesting that creators should focus on providing value and sharing their experiences. This approach builds trust and encourages followers to engage with the content and consider purchasing.
Content Length and Editing Ideal Length for ReelsSesil suggests keeping Reels under a minute, ideally around 50 seconds, to maintain viewer engagement. She recommends changing visuals every second or so to keep the content dynamic and interesting.
Using Your VoiceSesil shares her preference for using her voice in videos, as it helps establish a personal connection with the audience. She encourages creators to experiment with different formats, including voiceovers, text, and music, to find what resonates best with their audience.
The Importance of Authenticity Vulnerability and RawnessThroughout the episode, Sesil reiterates the importance of authenticity in content creation. She believes that vulnerability and rawness can be powerful tools for connection. While polished content has its place, showing the real, unfiltered aspects of life can resonate deeply with viewers.
Tailoring Content for Different PlatformsSesil contrasts the strategies for Instagram and TikTok, noting that TikTok tends to favor more raw and unpolished content. She suggests that while creators can repurpose content across platforms, they should tailor their approach to fit the unique culture and expectations of each platform.
Are There Shortcut to Instagram Growth?Unfortunately no. There are no shortcuts or magic formulas for success on Instagram. Instead, it’s about being genuine, providing value, and connecting with the audience on a personal level. Sesil encourages listeners to embrace their unique qualities and share their stories, as this is what will ultimately attract and retain followers.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: Instagram Follower Growth from 2k to 100k in 4 Months with Petranka Atanasova Unlock Facebook’s Hidden Potential to Build Relationships and Grow Fast with Devin Schubert The Ultimate Guide to Building a Winning Sales Funnel with Tammy Overhoff MiloTreeCart, the Best Tool for Non-Techies to Sell Digital ProductsI also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.
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In my recent episode of the Blogger Genius Podcast, I had a conversation with Devin Schubert, a business coach specializing in leadership, team building, and innovation through a Christian lens.
The episode dives deep into the strategic use of Facebook for building relationships and growing a business. Here, we break down the key takeaways and actionable advice shared during the episode.
Optimizing Social Media Profiles Key Points:Profile Optimization: Devin emphasizes the importance of a well-optimized social media profile. This includes a clear and compelling bio, a professional profile picture, and a banner that communicates your brand's message.
Pinned Posts: Utilize pinned posts on Facebook to highlight your story and the value you offer. A strong hook at the beginning of your pinned post can capture attention and encourage engagement.
Actionable Tips:Bio and Banner: Ensure your bio succinctly describes who you are and what you do. Your banner should visually represent your brand and include a call to action or a tagline.
Pinned Post Strategy: Craft a pinned post that introduces you, shares your mission, and invites followers to engage with your content. Use a compelling hook to draw readers in.
Show Notes: MiloTreeCart Book a FREE 20-minute call with me Devin Schubert MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Building Relationships Before Selling Key Points:Value First: Both Devin and I stress the importance of building relationships before attempting to sell. People are unlikely to make a purchase or schedule a call if they don’t know you yet.
Engagement Over Sales: Focus on providing value through your posts to build trust and rapport with your audience.
Actionable Tips:Content Strategy: Share valuable insights, tips, and personal stories that resonate with your audience. Avoid pushing sales too early in the relationship.
Engagement Tactics: Respond to comments, ask questions, and engage in conversations to build a community around your brand.
The Role of Facebook Groups Key Points:Community Building: Despite claims that Facebook groups are declining, Devin argues they remain a powerful tool for fostering community and engagement.
Private Groups for Memberships: Use private Facebook groups for memberships to create a familiar and accessible space for your audience.
Actionable Tips:Group Engagement: Ask engaging questions during the sign-up process to capture emails and nurture relationships. Tag new members in welcome posts and provide valuable content through videos and training sessions.
Content Sharing: Regularly share resources, host live sessions, and encourage member participation to keep the group active and engaged.
Engagement Strategies Key Points:Simple Communication: Devin highlights the importance of simplicity in communication and calls to action. Straightforward prompts encourage more responses and engagement.
Creative Posts: Use creative and fun posts to spark conversation and engagement.
Actionable Tips:Engaging Questions: Ask simple, intuitive questions that invite participation. For example, "What time do you see this post?" can generate comments and boost visibility.
Fun Interactions: Create playful posts that encourage debate or sharing, such as asking whether a cup is half full or half empty.
Long-Term Mindset Key Points:Patience and Consistency: Devin and I stress the importance of a long-term mindset. Building relationships and nurturing trust takes time.
Avoiding Discouragement: Don’t get discouraged by low engagement on business-related posts. Visibility is key, and silent observers may still be considering your content.
Actionable Tips:Consistent Posting: Maintain a regular posting schedule to stay top-of-mind with your audience.
Focus on Relationships: Prioritize building authentic connections over immediate sales. Trust and rapport will lead to long-term success.
Email as a Central Tool Key Points:Email Marketing: While social media is great for attracting followers, building an email list is essential for nurturing relationships and maintaining control over communication.
Lead Capture: Use Facebook to capture emails and grow your list.
Actionable Tips:Lead Magnets: Offer valuable lead magnets, such as free guides or webinars, to encourage email sign-ups.
Email Nurturing: Regularly send valuable content to your email list to keep them engaged and build trust.
Content Repurposing Key Points:Master One Platform: Devin emphasizes the importance of mastering one platform before expanding to others.
Repurpose Content: Repurpose content across different channels to maximize reach.
Actionable Tips:Content Strategy: Focus on creating high-quality content for Facebook, then repurpose it for other platforms like Instagram and YouTube.
Cross-Promotion: Promote your content across different channels to reach a wider audience.
Call to Action Philosophy Key Points:Value Posts: Devin prefers to avoid calls to action in value posts, allowing the content to resonate without pressure.
Strategic CTAs: Use calls to action in other types of posts to encourage engagement and interaction.
Actionable Tips:Subtle CTAs: In value posts, include subtle calls to action, such as inviting comments or shares, rather than direct sales pitches.
Engagement CTAs: Use clear and direct calls to action in posts designed to drive engagement, such as asking followers to join a group or sign up for a webinar.
Building Trust Key Points:Engagement: Responding to comments and engaging in conversations builds trust and deepens relationships.
Voice Messages: Devin finds voice messages more effective for building genuine relationships than text alone.
Actionable Tips:Active Engagement: Make it a habit to respond to every comment and message. Show appreciation for your audience’s participation.
Personal Touch: Use voice messages in DMs to add a personal touch and build stronger connections.
ConclusionThis episode of the Blogger Genius Podcast offers a wealth of insights into leveraging Facebook for business growth. Devin Schubert’s emphasis on mindset, consistency, and relationship-building provides a roadmap for bloggers and entrepreneurs looking to connect with their audience and drive engagement on social media. By focusing on providing value, maintaining a long-term mindset, and optimizing your social media presence, you can effectively use Facebook to achieve your business goals.
For those interested in learning more about Devin and his strategies, you can connect with him on Facebook at facebook.com/shubertdevon. And for further support with your digital product strategies, reach out to me and explore the resources available through MiloTree.
By implementing these strategies and focusing on authentic engagement, you can build meaningful connections that lead to business growth and personal fulfillment.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: How Can Bloggers Prepare for a Profitable Q4 with Jillian Leslie Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie The Not-Secret Strategy to SEO Success with Bernard Meyer MiloTreeCart, the Best Tool for Non-Techies to Sell Digital ProductsI also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is
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In my latest episode, I sat down with Bernard Meyer, the head content strategist at Omnisend, to discuss the intricacies of SEO and content marketing. This episode is a treasure trove of insights for bloggers looking to drive traffic and convert visitors into loyal customers.
Short-Term vs. Long-Term SEO Truths Evolving Nature of SEOBernhard explains that SEO is constantly evolving. While some tactics may be effective in the short term, others remain relevant over time. For instance, the importance of decorative images in blog posts has diminished as user behavior shows a preference for valuable information over visuals. This led his team to remove unnecessary images, resulting in improved user engagement metrics.
Creating Valuable Content
Show Notes: MiloTreeCart Book a FREE 20-minute call with me Omnisend MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Google's Role in Driving Traffic Addressing Traffic Fluctuations
Bernhard stresses the need for bloggers, especially in the food niche, to provide useful information upfront. He advises against lengthy introductions that distract from the main content. Instead, bloggers should dive straight into essential details, such as ingredient choices and cooking techniques, to enhance the reader's experience.
Omnisend's SEO Strategy
Bernhard reassures listeners that Google remains effective for driving traffic, despite concerns about fluctuating traffic due to updates. He emphasizes the importance of creating high-quality, relevant content that meets user intent. Websites that experienced traffic drops often had outdated or low-value content, highlighting the need for consistency and long-term planning in content strategy.
Understanding the Audience Knowing Your Audience's Needs
Bernhard shares how Omnisend has grown through a smart SEO strategy focused on alternative keywords. By creating content around terms like "alternatives to Klaviyo" or "Mailchimp alternatives," they attract targeted traffic from users actively seeking solutions. This approach not only drives volume but also brings in quality traffic that is more likely to convert.
Content Consumption Trends
A key takeaway from the episode is the importance of understanding the audience's needs. Successful content marketing hinges on knowing where the audience is in their buyer's journey and providing the right information to guide them further down the funnel.
SEO as a Business Strategy Beyond Technical Requirements
Bernhard observes that while attention spans may seem shorter, the real issue lies in the quality of content available online. He encourages bloggers to focus on delivering concise, valuable information rather than adhering to arbitrary word counts.
Quality Over Quantity
Bernhard emphasizes that SEO is not just a technical requirement but a vital part of a broader marketing strategy aimed at building a brand and connecting with customers. The goal should be to create content that resonates with the audience, fostering a memorable connection rather than merely providing information.
Long-Term Perspective Patience in SEO Success
In the current landscape of content creation there is a significant amount of material that is generated using AI tools like ChatGPT. Bernhard refers to this as "content pollution," where low-quality, unedited articles flood the internet. He stresses the importance of producing high-quality, engaging content that stands out in a crowded market.
Content Strategy and Keyword Research
Bernhard shares that SEO success often requires patience. He shares experiences where well-crafted articles took months to gain traction, reinforcing the idea that consistent, quality content can eventually lead to higher rankings.
Updating Existing Content Maintaining Relevance
The duo discusses the importance of a strategic approach to keyword research. Bernhard suggests starting with core topics relevant to the audience and then breaking them down into more specific articles. He advocates for creating a comprehensive content brief before writing, which includes sections, keywords, and relevant statistics to guide the writing process.
Understanding Google’s Algorithm
Bernhard notes that updating existing articles is crucial for maintaining relevance and improving rankings. Many bloggers fail to revisit their content after publication, which can lead to missed opportunities for improvement and visibility.
Building Authentic Links Acquiring Authentic Backlinks
The conversation touches on insights gained from a leaked Google algorithm document, which confirmed many SEO experts' beliefs about ranking factors. Bernhard highlights the importance of backlinks, user engagement, and the age of a website in determining its authority and ranking potential.
Targeting Low Competition Keywords
Bernhard explains the significance of acquiring authentic backlinks. He shares strategies for bloggers to collaborate with others in their niche, providing valuable content that can be shared across platforms. This not only helps in gaining backlinks but also enhances brand visibility.
Social Media as a Distribution Channel Leveraging Social Media
The discussion shifts to the strategy of targeting low competition, long-tail keywords, especially for newer websites. Bernhard advises bloggers to focus on these keywords to build authority and gradually work towards more competitive terms.
Brand Visibility and Authority
Bernhard emphasizes the role of social media in distributing content. While social media links may not carry the same weight as traditional backlinks, they can drive traffic and signal to Google that users are engaging with the content.
Final Thoughts Creating Value for People
The episode concludes with a discussion on the importance of brand visibility. Bernhard shares insights from his experience at Cyber News, where impactful research led to increased brand searches, ultimately boosting the entire website's authority.
Building an Email List
The key takeaway from the conversation: the importance of creating content for people rather than for search engines. Bernhard echoes this sentiment, stating that Google is evolving to better understand human behavior, and the best strategy is to focus on providing genuine value. He encourages content creators to embrace their unique voice and perspective, as this authenticity can set them apart in a crowded digital landscape.
Consistency and Patience
Bernhard underscores the significance of building an email list as a direct connection to the audience. Relying solely on social media or search engines can be risky, as changes in algorithms can drastically affect visibility. By nurturing an email list, creators can maintain a loyal customer base and ensure consistent communication.
Conclusion
There is a need for consistency and patience in content creation and SEO efforts. Bernhard shares his experience with Omnisend, illustrating that significant traffic growth takes time and dedication. He encourages listeners to focus on creating quality content that resonates with their audience, rather than seeking quick wins.By focusing on creating meaningful content, building relationships with their audience, and maintaining a long-term perspective, listeners can navigate the complexities of the digital landscape and achieve sustainable growth.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: The Google Search Document Leak: What You Need to Know with Rand Fishkin! Fresh Email Marketing Strategies You Need to Know to Sell Online This Content Strategy Will Help You Rise Above the Noise with Amanda Natividad MiloTreeCart, the Best Tool for Non-Techies to Sell Digital ProductsI also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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⚡ Book your free 20-minute digital product strategy call with me and discover how to boost your income in Q4! ⚡
As the fourth quarter (Q4) of the year approaches, bloggers are gearing up for one of the busiest and most lucrative times of the year. With major holidays like Halloween, Thanksgiving, Christmas, and New Year's on the horizon, it's crucial to have a solid strategy in place.
In my recent episode of The Blogger Genius Podcast, I share thoughts and strategies on how bloggers can prepare for Q4. I break down actionable steps for how to thrive during this busy season.
Show Notes: MiloTreeCart Book a FREE 20-minute call with me Create Your Freebie Cheatsheet with These 3 AI Prompts Write Your Ebook with These 13 AI Prompts MiloTree Pop-Up Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Understanding the Importance of Q4Q4 is a critical period for bloggers due to the increased online activity and consumer spending associated with the holidays. But success during this time isn't about quick fixes or magical hacks. Instead, it's about doubling down on fundamental strategies and focusing on genuine connections with your audience.
Key Questions to Guide Your StrategyHere are my two essential questions that every blogger should consider:
Where do I have the most impact and connection with your audience? Where are you making money now?These questions are powerful in guiding your efforts and ensuring that you focus on what truly matters.
Identifying Your Impact and Connection PointsTo determine where you have the most impact and connection with your audience, consider the following:
Analyze Your Traffic Sources: Look at your analytics to see which platforms are driving the most traffic to your blog. Is it Pinterest, Google SEO, Instagram, or another platform? Engagement Metrics: Assess where your audience is most engaged. Which posts get the most comments, shares, and likes?
Feedback and Interaction: Pay attention to where you receive the most feedback and interaction from your audience. This could be through blog comments, social media interactions, or email responses. Understanding Your Revenue StreamsNext, identify where your revenue is currently coming from:
Display Ads: Are display ads a significant source of income for you? If so, focus on driving more traffic to your blog. Affiliate Sales: If affiliate sales are a key revenue stream, consider creating more content that promotes your affiliate products.
Product Sales: Whether you sell digital products, printables, or physical goods, ensure that your marketing efforts are aligned with promoting these items. Doubling Down on What WorksI had a plant that thrived but eventually became overgrown and unmanageable. This metaphor illustrates the importance of cutting back on less effective strategies to nurture what is truly working. Here’s how you can apply this principle:
Focus on High-Impact Platforms Pinterest: If Pinterest is a major traffic driver for you, invest time in creating eye-catching pins and optimizing your boards. Google SEO: Ensure your blog posts are optimized for search engines. This includes using relevant keywords, optimizing meta descriptions, and building backlinks.
Instagram: If Instagram is where you connect most with your audience, focus on creating engaging stories, reels, and posts that resonate with your followers. Create High-Quality ContentIn a world filled with AI-generated content and fleeting trends, I emphasize the value of genuine human connection. Focus on creating fewer, high-quality pieces of content that provide real value to your audience. This approach not only fosters deeper connections but also aligns with what search engines like Google are looking for.
Addressing Audience Pain PointsGet laser-focused on the specific pain points of your audience. Here’s how you can do this:
Conduct Audience Research Surveys and Polls: Use surveys and polls to gather insights into the challenges and needs of your audience. Social Media Listening: Pay attention to the conversations happening on social media. What are people talking about? What problems are they facing? Feedback Analysis: Review the feedback you’ve received from your audience. What common themes or issues emerge? Create SolutionsOnce you understand your audience’s pain points, create content and products that address these issues. For example, I share a story about a gluten-free baker who connected deeply with her audience by acknowledging their struggles and positioning her products as solutions.
Growing Your Email ListAn effective email list remains one of the most powerful tools for monetization. I emphasize the importance of growing your email list and offers the following tips:
Create an Irresistible Freebie Identify Pain Points: Create a freebie that addresses a specific pain point of your audience. This could be a cheat sheet, e-book, or printable. Promote It Widely: Share your freebie across all your platforms, including your blog, social media, and email signature. Nurture Your Subscribers Welcome Sequence: Set up an automated welcome sequence to introduce new subscribers to your brand and provide value from the start. Regular Communication: Send regular emails with valuable content, updates, and promotions to keep your audience engaged. Taking a Holistic View of Your BusinessThe secret to business success lies in taking a holistic view of your business. Focus on what truly matters—authentic connections and solving real problems. By doing so, you can set yourself up for success in Q4 and beyond.
Consider Adding Digital ProductsI suggest you consider the addition of digital products to your offerings. Digital products can provide a scalable source of income and offer value to your audience.
Seek Expert GuidanceTo help navigate your next steps, I offers a free 20-minute strategy call. This can be an invaluable resource for gaining personalized advice and insights.
ConclusionBy focusing on genuine connections, understanding audience pain points, and nurturing effective strategies, you can position yourself for success in Q4 and lay the groundwork for long-term growth. Remember, the key to success lies not in a checklist of tasks but in taking a holistic view of your business and focusing on what truly matters.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: Master Email Tripwires: Convert Subscribers into Customer with Jillian Leslie Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie 5 Vital Tips for Growing a Successful Blog Now with Jillian Leslie MiloTreeCart, the Best Tool for Non-Techies to Sell Digital ProductsI also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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⚡ Book your free 20-minute digital product strategy call with me and discover how to boost your income in Q4! ⚡
In today's episode of The Blogger Genius Podcast, I'm talking to Rand Fishkin, the founder of SparkToro and a leading expert in digital marketing and SEO.
In May 2024 there was a significant Google search documentation leak, and the documents were actually leaked to Rand. The documents provide a rare glimpse into how Google ranks content and what the challenges are that smaller blogs and businesses face in gaining visibility. If you are trying to understand how SEO works today, this is a must-listen to episode.
Show Notes: MiloTreeCart Book a FREE 20-minute call with me Write Your Ebook with These 13 AI Prompts SparkToro MiloTree Pop-Up Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Understanding Google's Algorithm: Key Takeaways The Complexity of Google's Ranking SystemRand reveals that the leaked documents are not SEO guidelines but rather API documentation detailing the engineering behind Google's ranking system. This documentation includes around 14,000 unique features that contribute to how Google ranks content across its platforms, including search and YouTube. While the leak provides insights into what factors Google considers, it does not reveal the weight or importance of each factor in the ranking process.
Actionable Advice:
Focus on Quality Content: Given the complexity of Google's ranking system, it's crucial to prioritize high-quality, relevant content that meets the needs of your audience. Diversify Your Content: Consider creating content across various formats, such as blog posts, videos, and infographics, to increase your chances of ranking well on different platforms. Brand Mentions and YouTube TranscriptsOne surprising finding from the leak is Google's use of brand mentions in YouTube transcripts as a ranking factor. Frequent mentions of a brand in relevant videos can positively influence rankings.
Actionable Advice:
Leverage Video Content: Create YouTube videos that mention your brand and relevant keywords. Ensure your videos are well-optimized with accurate transcripts. Collaborate with Influencers: Partner with YouTube influencers to mention your brand in their videos, increasing your brand's visibility and potential ranking. Discounting Low-Quality LinksGoogle's method of discounting low-quality links based on Chrome traffic is another interesting point. If users do not click on a link, it is deemed less valuable, effectively reducing the impact of spammy links.
Actionable Advice:
Build High-Quality Backlinks: Focus on acquiring backlinks from reputable websites that drive genuine traffic to your site. Monitor Your Link Profile: Regularly audit your backlink profile to identify and disavow low-quality or spammy links. The Role of Social Media LinksWhile Google has historically downplayed the importance of social signals, the documentation suggests that links from platforms like Instagram can be valuable if they drive traffic to a website.
Actionable Advice:
Optimize Social Media Profiles: Ensure your social media profiles are optimized with links to your website and relevant content. Engage on Social Media: Actively engage with your audience on social media platforms to drive traffic to your website. Strategies for Smaller Blogs and Businesses Finding Untapped ChannelsRand suggests that smaller businesses should seek out channels and sources of influence that their competitors are not targeting. These avenues are often harder to measure, which is why larger companies tend to overlook them.
Actionable Advice:
Public Relations: Focus on PR efforts, such as getting featured in local media, niche podcasts, and industry blogs. Collaborations: Partner with smaller brands and influencers to reach new audiences. Building Brand RecognitionRand shares his experience with SparkToro, explaining that they have built their brand by participating in podcasts, webinars, and conferences, rather than relying heavily on SEO or traditional advertising.
Actionable Advice:
Participate in Industry Events: Attend and speak at industry conferences, webinars, and podcasts to build your brand's recognition. Content Collaborations: Collaborate with other brands and influencers to create co-branded content that reaches a wider audience. Embracing Zero-Click ContentThe concept of "zero-click content" focuses on being present on social media platforms without necessarily driving traffic back to a website. Building brand loyalty and trust is crucial, especially in an age where AI-generated content is becoming more prevalent.
Actionable Advice:
Engage on Social Media: Create engaging content for social media platforms that builds brand loyalty and trust. Focus on Value: Provide valuable content that resonates with your audience, even if it doesn't drive immediate traffic to your website. The Importance of Personal Branding and Audience Research Aligning Your Personal BrandRand emphasizes the importance of aligning your personal brand with your audience's interests. Visualize a Venn diagram where one circle represents your passions and beliefs, while the other represents your audience. The overlap is where you should focus your content creation, product development, and messaging.
Actionable Advice:
Define Your Brand: Clearly define your brand's values, mission, and unique selling points. Know Your Audience: Conduct audience research to understand their interests, needs, and pain points. Conducting Audience ResearchRand advocates for deep audience research, including surveys and interviews, to uncover common themes and challenges your audience faces.
Actionable Advice:
Surveys and Interviews: Conduct regular surveys and interviews with your audience to gather insights and feedback. Analyze Data: Use tools like SparkToro to analyze audience behaviors and demographics. ConclusionBy focusing on high-quality content, leveraging video and social media, and conducting thorough audience research, bloggers and small businesses can navigate the ever-evolving world of SEO and digital marketing. Embrace your unique voice, build genuine connections with your audience, and explore new strategies to carve out your space in the digital world.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: #334: This Content Strategy Will Help You Rise Above the Noise with Amanda Natividad #330: 2024 SEO Shifts: Strategies for Success Today with Lily Ray #324: How to Make Money Blogging in 2024 (New Trends) with Jillian Leslie MiloTreeCart, the Best Tool for Non-Techies to Sell Digital ProductsI also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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In the latest episode of The Blogger Genius Podcast, I talk to Tammy Overhoff, food blogger at Organize Yourself Skinny and digital product shop owner at Reset and Flourish for a Part 2. You can listen to our first conversation on effectively selling digital products here.
In today's episode we to delve into the intricacies of building effective sales funnels for digital products. Here are the key takeaways from our conversation, offering actionable advice and thorough explanations to help you create a successful sales funnel for your digital products.
Understanding Sales FunnelsA sales funnel is a step-by-step process that guides potential customers from initial awareness of your and your product to the final purchase. The goal is to create a seamless journey that addresses the specific needs and pain points of your audience, ultimately leading them to make a purchase.
Key Components of a Sales Funnel Awareness: Attracting potential customers through content marketing, social media, and other channels. Interest: Engaging them with valuable content that addresses their needs. Decision: Offering solutions that solve their problems. Action: Encouraging them to make a purchase. Show Notes: MiloTreeCart Book a FREE 20-minute call with me Write Your Ebook with These 13 AI Prompts Reset and Flourish Organize Yourself Skinny MiloTree Pop-Up Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Starting with a ChallengeTammy emphasizes the importance of starting with a challenge or free lead magnet to engage your audience.
She uses a five-day challenge as the entry point into her sales funnel. This challenge introduces participants to the concept of meal prep and its benefits for weight loss.
Actionable Steps: Create a Free Challenge: Design a short, free challenge that addresses a specific problem your audience faces. For example, a five-day meal prep challenge for busy moms. Promote the Challenge: Use social media, email marketing, and your blog to promote the challenge and attract participants. Engage Participants: Provide valuable content and support throughout the challenge to keep participants engaged. Strategic Email WritingTammy highlights the importance of crafting strategic emails that guide your audience through the sales funnel. She starts by mapping out the customer journey and considering what her audience needs to hear to take the next step.
Actionable Steps: Map Out the Customer Journey: Use pen and paper to outline the steps your audience will take from initial engagement to purchase. Craft Engaging Emails: Write emails that are caring and supportive, focusing on leading your audience rather than pushing for sales. Incorporate Testimonials and Videos: Use testimonials and video content to enhance engagement and build trust. Review Email Statistics: Regularly review your email statistics to refine your strategy and improve performance. Frontloading Sales Funnel WorkCreating email sequences requires upfront effort, but once the majority of the work is done, the system becomes automated. This allows you to focus on driving traffic into your funnel and monitoring audience reactions.
Actionable Steps: Create Email Sequences: Develop a series of emails that guide your audience through the sales funnel. Automate the Process: Use email marketing tools to automate the delivery of your email sequences. Monitor and Adjust: Continuously monitor audience reactions and make necessary adjustments to improve performance. Advice for New EntrepreneursTammy offers three key steps for new entrepreneurs looking to create effective sales funnels:
Analyze Audience Engagement: Look at email statistics to understand what content resonates with your audience. Identify Specific Pain Points: Dig deeper into the challenges your audience faces and create products that address these pain points. Generate Product Ideas: Use tools like ChatGPT to brainstorm product ideas that solve your audience's problems. Actionable Steps: Review Email Statistics: Analyze your email open rates, click-through rates, and other metrics to identify what content resonates with your audience. Conduct Audience Research: Use surveys, social media polls, and direct feedback to understand your audience's specific pain points. Brainstorm Product Ideas: Use AI tools and brainstorming sessions to generate product ideas that address your audience's needs. Creating an Opt-InAn enticing opt-in is crucial for attracting potential customers. Tammy suggests creating a quick guide or a list of meal starters that help busy moms get dinner on the table quickly.
Actionable Steps: Identify a Specific Problem: Focus on a specific problem your audience faces and create an opt-in that provides a solution. Create Valuable Content: Develop a quick guide, checklist, or e-book that offers immediate value to your audience.
Promote Your Opt-In: Use your blog, social media, and email marketing to promote your opt-in and attract sign-ups. Upselling and BundlingOnce the initial product is established, consider upselling or bundling additional products to provide comprehensive solutions to your audience's problems.
Actionable Steps: Develop Complementary Products: Create additional products that complement your initial offering, such as workshops, e-books, or meal plans. Create Bundles: Package your products together to offer more value and increase the average order value.
Promote Upsells: Use email marketing and sales pages to promote your upsells and bundles. Avoiding OvercomplicationTammy and I stress the importance of simplicity in the product creation process. New entrepreneurs should focus on smaller, manageable products that can be validated through audience feedback.
Actionable Steps: Start Small: Begin with smaller products, such as e-books or workshops, that can be created quickly and easily. Validate Your Ideas: Use audience feedback to validate your product ideas before investing time and resources into larger projects.
Iterate and Improve: Continuously improve your products based on customer feedback and market trends. Understanding Your AudienceKnowing your audience is crucial when selling digital products. Tammy has found success with e-books and bundles, but emphasizes the need to nurture the audience over time.
Actionable Steps: Build Relationships: Use email marketing, social media, and content marketing to build relationships with your audience. Provide Value: Continuously provide valuable content that addresses your audience's needs and pain points.
Nurture Leads: Use nurturing email sequences to build trust and guide your audience through the sales funnel. Pricing StrategyTammy discusses her pricing strategy, noting that digital products can be priced effectively to ensure profitability. For example, her ultimate bundle is priced at $89, with sales often bringing it down to $57.
Actionable Steps: Research Competitors: Analyze the pricing strategies of your competitors to understand market trends. Test Pricing: Experiment with different pricing strategies to find the optimal price point for your products.
Offer Discounts: Use sales and discounts to attract customers and increase conversions. Continuous Learning and AdaptationBuilding a sales funnel is an ongoing process. Once the initial setup is complete, entrepreneurs can learn from audience interactions and make necessary adjustments.
Actionable Steps: Monitor Performance: Continuously monitor the performance of your sales funnel and make data-driven decisions. Learn from Feedback: Use customer feedback to identify areas for improvement and make necessary adjustments.
Stay Updated: Keep up with industry trends and best practices to stay ahead of the competition. ConclusionThis episode of the Blogger Genius Podcast provides valuable insights into the world of sales funnels for digital products. By focusing on audience needs, simplifying the product creation process, and continuously learning from customer interactions, entrepreneurs can build effective sales funnels that drive engagement and sales. Whether you’re just starting out or looking to refine your existing strategy, the advice shared by Tammy and me offers a roadmap to success in the digital product space.
For more expert advice and strategies, be sure to tune in to the next episode of The Blogger Genius Podcast. And if you found this content valuable, please share it with your friends and leave a five-star review. Follow me on Instagram at MiloTree for more insights on building a digital product empire.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: #338: Transform Your Food Blog: Effective Ways to Sell Digital Products with Tammy Overhoff #336: Master Email Tripwires: Convert Subscribers into Customer with Jillian Leslie #342: Fresh Email Marketing Strategies You Need to Know to Sell Online MiloTreeCart, the Best Tool for Non-Techies to Sell Digital ProductsI also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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Today I'm rebroadcasting one of my most popular episodes from 2024 where I interview Pinterest marketing expert, Kayla Watkins, on how bloggers can amplify their organic traffic and monetize their content through Pinterest.
The Ever-Evolving World of PinterestIn the digital age, staying ahead of the curve is crucial, and for niche bloggers, the recent Google updates have been a game-changer. As someone who's passionate about helping fellow bloggers diversify their income streams, I've seen many turn to selling digital products as a viable option. In fact, I offer a free 20-minute digital product strategy call to help develop a digital product strategy and share best practices for monetization success.
During my chat with Kayla, we explore the current trends in Pinterest marketing and how to make the most of this visual platform. Kayla's expertise in crafting effective Pinterest strategies to increase pageviews is invaluable, especially for bloggers in the food, fashion, beauty, and lifestyle categories.
Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me MiloTreeCart Affiliate Program Personality Quiz: What Digital Product Should I Create? Kayla Watkins MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Tailwind Canva Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Art of Pinterest OptimizationPinterest is more than just a collection of beautiful images; it's a search engine marketing tool that requires a keen understanding of keyword research, content optimization, and pinning strategy. Kayla emphasizes the importance of finding the right keywords so you can create fresh pins to pin to your relevant boards, and updating existing blog content to stay relevant and maximize engagement.
She also shares her approach to content scheduling and distribution, recommending tools like Tailwind to schedule pins and Canva for designing eye-catching Pinterest pins. Kayla's advice on pin design, Pinterest boards, pin titles and descriptions is clear: keep them concise, informative, and keyword-rich to resonate with Pinterest users.
The Long Game: Building Sustainable Traffic from PinterestOne of the most striking points Kayla makes is the long-term nature of Pinterest traffic. Unlike the instant gratification of platforms like Instagram, Pinterest rewards patience and persistence. It's about trial and error, refining strategies over time, and understanding that significant results may take months to materialize.
Kayla also touched on the future of Pinterest, predicting a continued focus on e-commerce. She encourages businesses to align their strategies with user behavior on the platform and to consider Pinterest ads to amplify viral content and evergreen posts.
Leveraging Pinterest for Long-Term StabilityPinterest stands out as a social media platform that drives traffic to blogs or websites, offering a level of stability and control that's hard to find elsewhere. Kayla contrasted this with the fleeting nature of success on other social media platforms, highlighting Pinterest's role as a reliable partner in a business's long-term strategy as long as you understand the Pinterest algorithm.
Repurposing Blog Content for Maximum Impact and PageviewsDuring our conversation, Kayla shares a personal success story about repurposing her Instagram content on Threads, the new social media platform by Instagram. By translating her most saved Instagram posts to fit the Threads format, she's seen a significant increase in engagement and email subscribers. This strategy has proven to be a game-changer, allowing her to insert her expertise into relevant conversations and grow her community.
Key Takeaways and Next StepsMy biggest takeaway from this enlightening discussion is the importance of a comprehensive Pinterest marketing strategy. It's essential to have a defined blog niche, solve problems for your audience, and incorporate relevant keywords into your content. Remember, Pinterest is a marathon, not a sprint, and it rewards those who are consistent and strategic in their content creation.
If you're looking to diversify your income and drive traffic to your blog, consider leveraging tools like MiloTreeCart to sell digital products and create sales pages with ease. It's an excellent way to start monetizing your content and expanding your revenue streams.
I hope you've found this blog post informative and inspiring. If you're enjoying the insights shared here, please consider leaving a rating on iTunes. Your feedback helps me continue to bring you valuable content and expert guests. I look forward to connecting with you again soon.
Steal Her Strategy: Instagram Follower Growth from 2k to 100k in 4 Months with Petranka Atanasova Unleashing the Power of Pinterest with AI with Missy Lund Cutting-Edge Social Media Tactics for 2024 with Lauren Litt MiloTreeCart, the Easiest Way to Sell Digital ProductsI also want to introduce you to the MiloTreeCart, software designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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In the latest episode of the Blogger Genius Podcast, I sit down with Greg Zakowicz, an expert marketer from Omnisend, to delve into all the cool things a blogger can do with email marketing. We explore its renewed significance in the digital landscape, especially for online entrepreneurs looking to build and nurture their audiences.
The Importance of Email MarketingEmail marketing has seen a resurgence as other channels like social media and SEO become increasingly saturated. Unlike these platforms, email allows bloggers to communicate directly with subscribers who have opted in, making it a powerful tool for building relationships and driving sales.
Show Notes: MiloTreeCart Book a FREE 20-minute call with me Omnisend MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Key Benefits of Email Marketing: Direct Communication: Reach subscribers who are already interested in your content. Personalization: Tailor messages to specific segments of your audience. High Engagement: Subscribers are in a receptive mindset, leading to better engagement rates. Building a Quality Email ListGreg emphasizes the importance of focusing on the quality of your email list rather than just the quantity. A high-quality list consists of engaged subscribers who are genuinely interested in your content.
Strategies for Building a Quality Email List: Offer Valuable Incentives: Instead of generic giveaways, offer something that aligns with your audience's interests, such as early access to products or exclusive content. Create a Sense of Exclusivity: Make your subscribers feel special by offering them unique opportunities or experiences. Use Simple Opt-In Forms: Make it easy for visitors to subscribe by using straightforward and user-friendly forms. Treating Early Customers as VIPsI share my approach of treating our early MiloTree customers as VIPs, which helps in building a loyal community around our brand.
Tips for Treating Customers as VIPs: Personal Connections: Respond promptly to emails and acknowledge customers by name. Exclusive Offers: Provide early access to new products or special discounts. Community Building: Foster a sense of belonging by engaging with your audience and encouraging them to share their experiences. Crafting a Welcome SeriesA well-crafted welcome series can set the tone for your relationship with new subscribers. Greg advises that the number of messages in your welcome series should depend on what you need to communicate.
Elements of an Effective Welcome Series: Engaging First Email: The first email typically has the highest open rates, so make it count. Introduce yourself and your brand in a relatable manner. Storytelling Approach: Share your journey and what subscribers can expect from your emails. Relevant Content: Include links to popular blog posts or helpful resources that resonate with your audience. Utilizing SegmentationSegmentation is crucial for sending relevant messages to the right audience. Greg introduces the concept of segmentation within welcome emails, allowing bloggers to tailor follow-up messages based on subscriber interests.
Segmentation Strategies: Tags During Sign-Up: Use tags to categorize subscribers based on their interests during the sign-up process. Preference Campaigns: Conduct campaigns to gather information about subscribers' preferences. Self-Segmentation: Allow subscribers to self-segment by clicking on options in emails, simplifying the process and empowering them to express their preferences. Simplicity is KeyBoth Jillian and Greg stress the importance of simplicity in email marketing. Overcomplicating processes can lead to inaction, so it's essential to keep things straightforward.
Tips for Keeping It Simple: Concise Emails: Keep your emails short and to the point, with clear and engaging sections. Visual Elements: Use buttons or icons to guide readers and make your emails visually appealing. Actionable Steps: Focus on small, manageable steps that encourage subscribers to take action. Crafting Effective Subject LinesSubject lines play a crucial role in determining whether your emails get opened. Greg shares his approach to writing effective subject lines.
Best Practices for Subject Lines: Character Limit: Aim for 21 to 40 characters to ensure visibility on mobile devices. Relevance and Action-Oriented Language: Create subject lines that pique curiosity and provide a clear reason to open the email. Testing and Feedback: Write multiple subject lines, including unconventional ones, to think outside the box and find what works best. Building Relationships with SubscribersBuilding genuine relationships with your subscribers is essential for long-term success. Understanding your audience's perspective can lead to more effective communication.
Strategies for Building Relationships: Personalization: Tailor your messages to address the specific needs and interests of your subscribers. Engagement Tactics: Host exclusive online events or focus groups for email subscribers to foster a sense of community. Emotional Connection: Make subscribers feel seen and part of a larger community, addressing the loneliness many people feel today. Final Thoughts on Email MarketingEffective email marketing doesn't have to be complicated. By focusing on providing value, being human, and simplifying processes, businesses can achieve success in their email marketing efforts.
Key Takeaways: Quality Over Quantity: Focus on building a high-quality email list with engaged subscribers. Personal Touch: Treat early customers as VIPs and foster a sense of community. Simplicity: Keep your emails concise and straightforward, with clear calls to action. Segmentation: Use segmentation to send relevant messages to the right audience. Engagement: Build genuine relationships with your subscribers by understanding their needs and interests. Other Related Blogger Genius Podcast episodes You’ll Enjoy: #336: Master Email Tripwires: Convert Subscribers into Customer with Jillian Leslie #335: Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie #321: How Email Marketing Helps Bloggers Increase Ad Revenue with Cassie Noyes MiloTreeCart, the Best Tool for Non-Techies to Sell Digital ProductsI also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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This is a rebroadcast of my interview with Amy Reinecke and Jennifer Draper, from Spark Media Concepts.
The three of us delved into the evolving world of blogging, the art of monetization, and the strategies that will help you thrive in the ever-changing world of blogging.
Show Notes: MiloTreeCart Catch My Party Spark Media Concepts The Ultimate Blog Podcast Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Journey to Blogging SuccessThe two women share how they started Spark Media Concepts, a venture that started almost serendipitously. It’s a story of seizing opportunities and the importance of encouragement and mentorship.
They’ve since shifted from doing the work for their clients to empowering them to take charge of their own blogging journeys.
Monetization and the Importance of AdaptabilityAmy and Jennifer emphasizes the need for bloggers to be adaptable and open-minded. With the blogging landscape constantly changing, it’s crucial to understand your audience and make intentional decisions to grow your business.
They share their experiences with pricing changes and course restructuring, underscoring the importance of aligning pricing with the value offered and what the audience can afford.
The Power of Niching DownNiching down is more important than ever. Amy and Jennifer highlighted the significance of understanding the specific needs of your audience. By focusing on a niche, you can become an authority in your space, which is invaluable in a crowded market.
The Role of Podcasting and Challenges with Facebook AdsAmy and Jennifer also discuss the impact of their podcast, the Ultimate Blog Podcast, in driving traffic to their courses. They candidly shared the challenges they faced with Facebook ads, reminding us that not all marketing channels work for everyone and the importance of finding what works best for your brand.
Email Marketing: The Trend to WatchWhen asked about new trends, both Amy and Jennifer agreed on the importance of email marketing. With social media fatigue on the rise, they predict a shift towards more intimate connections through email lists.
They advocate for a robust email marketing strategy, including welcome series, re-engagement campaigns, and a focus on providing valuable content that your audience wants to open.
My Takeaway for Aspiring BloggersAs your host, I’ve seen the blogging industry evolve, and this conversation has only reinforced my belief in the power of adaptability and the value of your email list.
In a world where social media can be fleeting, owning your email list is akin to owning a piece of digital real estate that no algorithm can take away from you.
MiloTreeCart: Your Partner in MonetizationBefore I wrap up, let me introduce you to MiloTreeCart, the tool that can revolutionize how you sell digital products and services. With MiloTreeCart, you can set up memberships, digital downloads, workshops, coaching, and mini-courses in minutes.
The blogging world is ever-changing, but with the right strategies and tools, you can navigate it successfully.
Take the advice from Amy and Jennifer to heart, consider your email marketing strategy, and don’t forget to check out MiloTreeCart to take your monetization to the next level.
Ready to dive deeper into the world of blogging and learn from the best? Subscribe to The Blogger Genius podcast and join me, Jillian, as we explore the genius behind successful blogging.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: Transform Your Food Blog: Effective Ways to Sell Digital Products with Tammy Overhoff How to Overcome Blogger Burnout Now with Jillian Leslie Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie MiloTreeCart, the Best Tool for Non-Techies to Sell Digital ProductsI also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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🙌 Hurry! 🙌 Book a free 20-minute Zoom call with me to talk about your digital product strategy!
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In the latest episode of The Blogger Genius Podcast, I tackle a topic that many bloggers and online entrepreneurs find daunting: the art of being "salesy." I passionately argue that adopting a sales-oriented approach can be transformative, especially those who feel uncomfortable with the idea of being "salesy."
I share eight reasons to be "salesy," encouraging you to overcome their discomfort and recognize the value of your products and services. This episode will break down each of these reasons in detail, offering actionable advice to help you embrace a more sales-focused mindset.
Show Notes: MiloTreeLeads Beta MiloTreeCart Book a FREE 20-minute call with me MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify 1. Stand Out in a Crowded Online Space The Challenge of VisibilityThe online space is incredibly crowded, with countless blogs, businesses, and social media accounts vying for attention. If you don’t actively promote your products and services, you risk getting lost in the noise.
Actionable Tips: Leverage Social Media: Use platforms like Instagram, Facebook, and Twitter to showcase your products. Regularly post engaging content that highlights the benefits of what you offer. SEO Optimization: Ensure your website and blog posts are optimized for search engines to increase organic traffic. Collaborate with Influencers: Partner with influencers in your niche to reach a broader audience. 2. Confidence is Key The Power of BeliefGillian emphasizes the importance of confidence in sales. If you genuinely believe in your product or service, you should feel proud to share it with others. Confidence can position you as a leader in your niche, attracting more followers and potential customers.
Actionable Tips: Practice Your Pitch: Rehearse your sales pitch until you can deliver it confidently and naturally. Gather Testimonials: Collect and display testimonials from satisfied customers to build credibility. Mindset Training: Engage in activities that boost your self-confidence, such as public speaking or personal development courses. 3. Transparency Builds Trust Overcoming the Pushy MisconceptionMany people equate being salesy with being pushy. However, Gillian argues that transparency about what you offer and its value can build trust with your audience.
Actionable Tips: Clear Communication: Clearly explain what your product is, how it works, and the benefits it provides. Honest Marketing: Avoid exaggerated claims and be honest about what your product can and cannot do. Customer Support: Offer excellent customer support to address any questions or concerns promptly. 4. Ask for the Sale The Importance of the NudgeIf you don’t ask for the sale, you won’t make any sales. Many entrepreneurs set up their sales pages and expect customers to find them magically. Being assertive and encouraging potential customers to make a purchase can significantly increase conversion rates.
Actionable Tips: Call to Action (CTA): Include strong CTAs in your content, urging readers to take the next step. Email Marketing: Use email campaigns to remind potential customers about your products and encourage them to buy. Limited-Time Offers: Create a sense of urgency with limited-time discounts or bonuses. 5. Maximize Your ROI The Value of PromotionMany bloggers spend countless hours developing e-books, courses, or other digital products but fail to promote them effectively. By being salesy, you ensure that your hard work pays off, maximizing your return on investment.
Actionable Tips: Marketing Plan: Develop a comprehensive marketing plan that includes various promotional strategies. Analytics: Use analytics tools to track the performance of your marketing efforts and adjust accordingly. Cross-Promotion: Promote your products across different platforms and channels to reach a wider audience. 6. People Value What They Pay For The Psychology of PricingWhen customers invest in your expertise, they are more likely to take it seriously and apply it to their lives. Charging for your knowledge not only compensates you for your hard work but also reinforces the idea that what you offer is valuable.
Actionable Tips: Pricing Strategy: Develop a pricing strategy that reflects the value of your product. Premium Options: Offer premium versions of your products with additional features or benefits. Payment Plans: Provide flexible payment options to make your products more accessible. 7. Make a Positive Impact The Responsibility of SellingIf you believe in what you’re selling and know it can help people, it’s your responsibility to get the word out. Selling isn’t just about making money; it’s about solving problems and improving lives.
Actionable Tips: Storytelling: Use storytelling to illustrate how your product has positively impacted others. Educational Content: Create content that educates your audience about the benefits of your product. Community Engagement: Engage with your community to understand their needs and how your product can help. 8. Embrace a Growth Mindset Stepping Out of Your Comfort ZoneBeing salesy requires stepping out of your comfort zone and taking risks, which can lead to incredible opportunities for personal and professional growth. By actively promoting your products, you reinforce the belief that your expertise is worth it, creating a positive feedback loop that boosts your confidence and encourages you to keep striving for more.
Actionable Tips: Continuous Learning: Invest in learning new sales and marketing techniques. Feedback Loop: Regularly seek feedback from your audience and use it to improve your offerings. Personal Development: Engage in activities that promote personal growth, such as reading, networking, and attending workshops. ConclusionJillian Leslie’s message is clear: being salesy is not something to shy away from; it’s an essential skill that can lead to greater visibility, confidence, and success in your online business. By embracing a sales-oriented mindset, you can transform your business and make a positive impact on the world around you. Jillian invites her listeners to engage with her for further discussion and support, encouraging them to take the first steps toward embracing a more sales-oriented approach.
By following these detailed tips and insights, you can overcome your discomfort with selling and start seeing the benefits of a more proactive approach to promoting your products and services. Remember, selling is not just about making money; it’s about sharing your expertise, solving problems, and making a difference in the lives of your customers.
Are you happy with the results?
Other Related Blogger Genius Podcast episodes You’ll Enjoy: #298: Secret Truths About Selling – Part 4 (Why Your Customer Journey Is SO Important) with Jillian Leslie #297: Secret Truths About Selling – Part 3 (Unlocking the Psychology of Selling) with Jillian Leslie #296: Secret Truths About Selling – Part 2 (Insider Tips on 6 Best Ways to Sell) with Jillian Leslie #295: Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie MiloTreeCart, the Best Tool for Non-Techies to Sell Digital ProductsI also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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🙌 Hurry! 🙌 Book a free 20-minute Zoom call with me to talk about your digital product strategy!
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In today's episode of The Blogger Genius Podcast, I sat down with Petra Atanasova, a Bulgarian vegan and vegetarian food blogger and the creator of Sunglow Kitchen. Petra shared her incredible journey of growing her Instagram followers from 2,000 to over 100,000 in just four months.
The episode delves into the strategies Petra used to achieve this remarkable growth, offering actionable advice and detailed insights for anyone looking to boost their Instagram presence.
Petra's Background and Initial StrugglesPetra's journey began during the pandemic when she decided to start her blog after experiencing burnout from her job as a chef at a plant-based cafe. Initially, she struggled with her blog's growth but found success after learning about SEO and optimizing her content.
However, a Google algorithm update caused a significant drop in her traffic, prompting her to diversify her income streams by focusing on Instagram.
Show Notes: MiloTreeLeads Beta MiloTreeCart Book a FREE 20-minute call with me Sunglow Kitchen MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: Key Strategies for Instagram Growth iTunes YouTube Spotify Creating Successful ReelsPetra's primary strategy for growing her Instagram following was through creating engaging and visually appealing Reels. Here are the key elements she focused on:
Length of Reels: Petra's Reels are typically between 20 and 30 seconds long. She noted that shorter Reels tend to have higher watch times, which is crucial for retaining viewer attention.
Number of Cuts: Her Reels often contain 30 to 40 cuts, with each shot lasting less than a second. This rapid editing style keeps the content dynamic and engaging.
Content Focus: Petra emphasizes the importance of showing only the most critical movements in her videos. For example, if she's cutting a cucumber, the reel will only show the knife slicing through the cucumber.Tools Used: Petra uses CapCut for filming and editing her videos. She shoots in clips rather than long videos to save storage space and make the editing process cleaner.
Providing Value and Engaging the AudiencePetra's approach to content creation is centered around providing value and engaging her audience.
Here are some of her tactics:
Recipe Series: She created a successful recipe series that showcased her expertise as a professional chef. This series not only provided valuable content but also established her authority in her niche.
Call to Action: Petra often includes a call to action in her Reels, such as "Comment 'tofu' for the recipe." She uses ManyChat, an automation app, to send the recipe link to anyone who comments with the specified keyword.
Using Trending Music
Captions: For recipes that she has blog posts for, Petra includes the ingredients in the caption and directs viewers to her blog for full instructions. For other recipes, she provides the entire recipe in the caption. This strategy has led to higher save rates, which are important for the Instagram algorithm.Petra highlighted the importance of using trending music in her Reels. Trending music can increase the chances of your reel being discovered by a wider audience, as Instagram's algorithm tends to favor content that uses popular audio tracks.
Dealing with ControversyInterestingly, some of Petra's most viral videos have sparked controversy. For example, one of her videos received comments questioning her credentials as a professional chef. While this initially affected her mental health, Petra learned to view controversy as a way to drive engagement. She now occasionally incorporates controversial elements into her hooks to spark conversation and increase interaction.
Monetizing Instagram Following Creating and Promoting an EbookPetra is working on an ebook featuring no-chop recipes, which have been well-received by her audience. She plans to promote this e-book through her successful recipe series and by collecting email addresses from her followers.
Offering Consulting ServicesI suggested that Petra consider offering consulting services for Instagram audits, given her keen eye for improving Instagram content. This could be a valuable additional income stream for Petra.
Brand PartnershipsPetra is also exploring brand partnerships as a way to monetize her Instagram following. By creating high-quality video content for brands, she can leverage her large and engaged audience to generate income.
Maintaining Consistency and Avoiding BurnoutPetra shared some valuable tips for maintaining consistency and avoiding burnout:
Batching Content Creation: By planning and creating content in batches, Petra can stay ahead of her posting schedule and reduce the stress of daily content creation.
Taking Breaks: She emphasized the importance of taking breaks when needed and not being too hard on oneself. This approach helps maintain long-term consistency without compromising mental health.
ConclusionPetra Attanasova's journey from 2,000 to 100,000 Instagram followers in just four months is a testament to the power of strategic content creation and audience engagement.
By focusing on creating high-quality Reels, providing value, and engaging her audience, Petra has built a strong and rapidly growing Instagram presence.
Whether you're a food blogger or in another niche, Petra's strategies offer valuable insights that can help you grow your own Instagram following.
If you found this post helpful, please share it with a friend and consider giving The Blogger Genius podcast a five-star rating on iTunes. For more valuable insights and conversations, tune in to the next episode of The Blogger Genius Podcast.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: #320: A New, Exciting Way to Make Money with Brand Collaborations with Anca Toderic #309: Tips and Tricks for Overcoming Instagram Overwhelm (Rebroadcast) #333: Why You Should Write the Ebook You’d Like to Rea with Danielle Turner MiloTreeCart, the Best Tool for Non-Techies to Sell Digital ProductsI also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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⚡Limited time!⚡ Book a free 20-minute Zoom call with me to talk about your digital product strategy!
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In my newest episode of The Blogger Genius Podcast, I sat down with Tammy Overhoff food blogger at Organize Yourself Skinny and digital product shop owner at Reset and Flourish.
Tammy shares her experiences and strategies for transitioning from traditional food blogging to selling digital products, offering valuable insights for anyone looking to diversify their online business. In this episode you'll hear her actionable advice and expert tips to help you succeed in the digital product space.
Show Notes: MiloTreeCart Book a FREE 20-minute call with me Reset and Flourish Organize Yourself Skinny MiloTree Pop-Up App Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Journey from Food Blogging to Digital ProductsTammy Overhoff's journey began with her food blog, Organize Yourself Skinny, where she shared meal prep tips and healthy eating advice. Over time, she realized the potential of digital products to provide additional value to her audience and generate revenue. Here are the main steps she took to make this transition:
Identifying the Right Digital ProductsTammy started by identifying the types of digital products that would resonate with her audience. She focused on creating products that aligned with her blog's theme and addressed her readers' needs. Some of the digital products she developed include:
Meal Prep Lessons: Using her expertise in meal prep, Tammy created a series of lessons to help her audience plan and prepare meals efficiently. Ebook Bundles: She compiled her best recipes and meal prep tips into ebooks, offering them as bundles for added value. Healthy Eating Challenges: Tammy designed a ten-day healthy eating challenge kit, providing her audience with a structured plan to kickstart their healthy eating journey. Leveraging Existing ContentOne of Tammy's key strategies has been repurposing existing content to create digital products. This approach not only saves time but also ensures that the products are relevant and valuable to her audience. For example:
Repurposing Blog Posts: Tammy turned her most popular blog posts into comprehensive ebooks, adding additional content and resources to enhance their value. Creating Mini Products: She used the Meal Pro app to offer mini products, such as meal prep lessons, which were derived from her existing content. Building and Nurturing an Email ListTammy emphasizes the importance of having a robust email list to sustain long-term success in selling digital products. She shares her strategies for building and nurturing her email list:
Lead Magnets: Tammy offeres free resources, such as meal planning templates and healthy eating guides, to attract new subscribers. Regular Communication: She maintains regular communication with her email list, providing valuable content and updates about new products and offers. Segmenting the Audience: Tammy segments her email list based on subscribers' interests and behaviors, allowing her to send targeted and relevant content. Creating a Strong Sales FunnelA well-designed sales funnel is crucial for converting leads into customers. Tammy shares her approach to creating an effective sales funnel:
Front-End Offers: She uses her ten-day healthy eating challenge kit as a front-end offer to attract new customers and introduce them to her products. Upselling and Cross-Selling: Tammy offers additional products and services, such as yearly memberships and workshops, to existing customers. Retargeting with Facebook Ads: She successfully uses Facebook ads to retarget website visitors and email subscribers, driving them back to her sales funnel. Adapting to Changes and ChallengesTammy's journey has not been without challenges. She shares her experience of being hit by a Google algorithm update in November 2019, which significantly impacted her traffic and revenue. Despite this setback, she pivoted her business and found new ways to engage her audience:
Hosting Challenges in Facebook Groups: Tammy hosts challenges in her Facebook group, which helps her maintain engagement and drive sales. Diversifying Traffic Sources: She diversifies her traffic sources by leveraging social media, email marketing, and paid advertising. Expert Tips for Selling Digital ProductsBased on Tammy's experiences and insights, here are some expert tips for successfully selling digital products:
Understand Your AudienceTo create products that resonate with your audience, it's essential to understand their needs, preferences, and pain points. Conduct surveys, engage with your audience on social media, and analyze your website analytics to gather insights.
Start Small and Scale UpBegin with small, manageable products, such as ebooks or mini-courses, and gradually scale up to more comprehensive offerings. This approach allows you to test the market and refine your products based on feedback.
Focus on Quality and ValueEnsure that your digital products are high-quality and provide real value to your audience. Invest time in creating well-designed, informative, and actionable content that addresses your audience's needs.
Build a Strong BrandA strong brand can help you stand out in a crowded market. Develop a consistent brand identity, including your logo, color scheme, and messaging, and ensure that it reflects your values and resonates with your audience.
Utilize Multiple Marketing ChannelsDiversify your marketing efforts by utilizing multiple channels, such as social media, email marketing, and paid advertising. This approach can help you reach a broader audience and drive more traffic to your sales funnel.
Continuously Optimize Your Sales FunnelRegularly review and optimize your sales funnel to improve conversion rates. Test different offers, landing pages, and email sequences to identify what works best for your audience.
Stay Adaptable and ResilientThe online business landscape is constantly evolving, and it's essential to stay adaptable and resilient. Be prepared to pivot your strategies and explore new opportunities to stay ahead of the competition.
Tammy Overhoff's journey from food blogging to selling digital products offers valuable lessons for anyone looking to diversify their online business. By leveraging her expertise, repurposing existing content, and nurturing her audience, Tammy successfully transitioned into the digital product space. Her experiences highlight the importance of understanding your audience, building a strong sales funnel, and staying adaptable in the face of challenges.
Whether you're a seasoned blogger or just starting, these insights and tips can help you create and sell digital products that resonate with your audience and drive long-term financial success.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: #336 Master Email Tripwires: Convert Subscribers into Customer with Jillian Leslie #326 Essential Traffic Strategies for Food Bloggers with Madison Wetherill #324 How to Make Money Blogging in 2024 (New Trends) with Jillian Leslie MiloTreeCart, the Best Tool for Non-Techies to Sell Digital ProductsI also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. Milo
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In today's episode of The Blogger Genius Podcast, I'm tackling blogger burnout. I share my key insights from talking to many of you about your experience with burnout and share my advice on how to rejuvenate both your passion and profitability.
The Hamster Wheel of Content CreationMany bloggers find themselves trapped in a relentless cycle of content creation, SEO optimization, keyword research, and posting on social media. This constant push for pageviews, traffic and engagement can lead to a sense of disconnection from your audience and a lack of personal fulfillment.
The need to constantly optimize for search engines can overshadow the original purpose of blogging, and the pressure to produce frequent, high-quality content can be overwhelming.
Show Notes: MiloTreeLeads Beta MiloTreeCart Book a FREE 20-minute call with me MiloTree Pop-Up App Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Rediscovering Your "Why"This is why it's important to remember why you started blogging in the first place. Most bloggers begin with a desire to connect, share, and solve real problems for real people. Taking time to revisit your initial goals and passions can help you reconnect with your audience. Engage with your readers through comments, emails, and social media to understand their needs and interests. Shift your focus from pageviews to providing genuine value and solutions to your audience.
Diversifying Income StreamsWhile ad revenue and affiliate income can be lucrative, they are often subject to fluctuations in traffic and market changes. Diversifying your income streams can provide more stability and fulfillment.
Introducing Digital Products and ServicesMany bloggers I talk to find a renewed excitement and purpose when they introduce selling digital products and services. This approach not only diversifies their income but also fosters deeper connections with their audiences. Digital products and services can provide a more consistent income stream, and creating products that solve specific problems for your audience can be highly rewarding. Plus, selling products and services allows for more personal interactions and relationship-building with your audience.
Case Study: Nell Foster's Successful PivotNell Foster, a gardening blogger, experienced a significant drop in traffic but successfully pivoted by updating and selling her ebook and now is offering live workshops. She engaged with her audience and found new ways to monetize her expertise.
Be open to pivoting your business model in response to changing circumstances, and regularly interact with your audience to understand their needs and preferences.
Overcoming Self-Doubt and Embracing GrowthTransitioning to selling products and services can be uncomfortable and may trigger feelings of self-doubt or imposter syndrome. So I recommend you begin with a simple product or service to test the waters and build confidence. Ask for feedback from trusted peers or early customers to improve and validate your offerings. View the process as an opportunity for personal and professional growth.
The Power of Human Connection and CommunityThere is something really important today about human connection and community. Starting a paid membership can be a smart move for bloggers as a way to make a steady income stream, and build a community around you and your brand. Plus, creating products that matter to you and your audience can lead to greater creative satisfaction.
Transitioning to a Customer-Centric BusinessAs things keep changing and AI becomes more prevalent, my recommendation is to transition from solely focusing on SEO to creating a vibrant, customer-centric business. This shift can lead to you rediscovering joy in your online business journey. Conduct surveys or interviews to identify the specific problems your audience faces, and develop digital products and services that address these pain points. Use email marketing, social media, and other channels to promote your offerings and connect with your audience.
Embrace the JourneyDiversifying your income streams by selling digital products and services can help overcome blogger burnout and lead to a more fulfilling and profitable blogging journey. By focusing on providing value, building connections, and embracing growth, you can create a sustainable and rewarding business. Remember why you started blogging and let that passion guide your decisions. Embrace new opportunities and be willing to pivot when necessary. Prioritize your audience's needs and build genuine connections.
By following these insights and actionable advice, you can transform your online business and rediscover the joy and fulfillment that comes from serving your audience in a deeper way.
Your Digital Product StrategyOur goal at MiloTree is to help you find new green shoots in your business. That could be growing an audience with MiloTreeLeads our new product, where you can effortlessly grow your list by offering unlimited freebies and lead magnets, or MiloTreeCart, where you can sell digital products and services, focusing on what you love, creating and connecting without getting bogged down by complicated tech.
Get on a call with me and we can have that personal connection. And chances are, because I am fresh eyes on your business, I can see things that you can't. And I bet you you will leave the call going, "I hadn't thought of that."
If this sounds interesting, go to MiloTree and scroll down. You will see where my calendar is, and just pick a time and we'll get on a free 20 minute zoom call.
I'm going to be phasing this out as we go to a monthly subscription for MiloTreeCart and MiloTreeLeads. So if this sounds like something you've been interested in, but you've been putting it off, I recommend you do it now!
Other Related Blogger Genius Podcast episodes You’ll Enjoy: #331: How to Pivot Your Blog If You’ve Taken a Traffic Hit with Nell Foster #335: Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie #336: Master Email Tripwires: Convert Subscribers into Customer with Jillian Leslie MiloTreeCart, the Best Tool for Non-Techies to Sell Digital ProductsI also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, c
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In my latest episode of The Blogger Genius Podcast, I dive deep into the transformative strategy of using email tripwires to convert new email subscribers into paying customers swiftly.
Drawing from my personal experiences and insights, I share how to effectively implement tripwires and build a product ladder that maximizes revenue and customer engagement.
Show Notes: MiloTreeLeads Beta MiloTreeCart Book a FREE 20-minute call with me MiloTree Pop-Up App Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify What is an Email Tripwire?An email tripwire is a low-cost offer presented immediately after a user opts in for a freebie. This strategy leverages the momentum of the subscriber's initial "yes" to entice them into making a small purchase. The concept is simple yet powerful: capitalize on the subscriber's engagement and willingness to buy by offering a compelling product at a nominal price.
Key Elements of an Effective TripwireImmediacy: The offer should be presented right after the user opts in for the freebie. This timing is crucial as it taps into the subscriber's current state of engagement.
Implementing Tripwires: A Case Study from Catch My Party
Irresistibility: The tripwire must be perceived as a steal. It should offer significant value at a low cost, making it an easy decision for the subscriber.
Relevance: The tripwire should be directly related to the original freebie. This ensures that the offer aligns with the subscriber's interests and needs.At Catch My Party, our sister site, we offer a variety of free printable party decorations. After users opt in to receive these free printables, they are presented with an upsell for additional items in the collection, such as personalized banners and invitations, for a nominal fee. This approach not only grows our email list but also generates revenue on the back end.
Steps to Create a Successful TripwireIdentify a Popular Freebie: Start with a freebie that has high demand among your audience.
Building a Product Ladder
Create a Related Low-Cost Offer: Develop a product that complements the freebie and offers additional value.
Set Up the Automation: Automate the delivery of the tripwire offer immediately after the subscriber opts in using a tool like MiloTreeLeads
Test and Refine: Monitor the performance of your tripwire and make adjustments as needed to improve conversion rates.I like to talk about this strategy using the concept of a product ladder, where each step represents a product that increases in value and price as the customer progresses. This strategic approach helps in nurturing the customer relationship and guides them through a journey of increasing value.
Crafting Your Product LadderIdentify a Significant Problem: Start by understanding a major pain point in your niche.
Example of a Product Ladder Freebie: A fitness coach offers a free PDF on morning exercises. Tripwire: A discounted online workout session. Mid-Tier Offer: A monthly subscription to a workout program. High-Ticket Offer: Personalized coaching sessions. Testing and Refining Your Strategy
Offer a Freebie: Provide a free resource that addresses a specific aspect of the problem.
Introduce a Tripwire: Offer a low-cost product that provides a more comprehensive solution.
Develop Higher-Ticket Offers: Create premium products such as personalized coaching sessions, memberships, or advanced courses.It is important to test and refine each step of the product ladder. Experiment with different offers and monitor customer responses to identify what works best. Use email to build the connective tissue between each step, nurturing relationships and guiding customers through their journey.
Tips for Effective TestingTest different versions of your tripwire to see which one converts better. Gather feedback from your audience to understand their needs and preferences. Use data to track the performance of your offers and make data-driven decisions.
Leveraging MiloTree for Seamless IntegrationOur new product under our MiloTree banner, MiloTreeLeads, allows users to offer unlimited freebies and lead magnets to grow their email list. This tool can seamlessly integrate tripwires and product ladders into your email marketing strategy, making it easier to nurture customer relationships and drive business growth.
Benefits of Using MiloTree Leads Unlimited Freebies: Offer a variety of lead magnets to attract different segments of your audience. Automatic Delivery: MiloTreeLeads automatically delivers your digital downloads directly to your new subscriber. Automated Tripwires: Set up automated tripwire offers to convert subscribers into customers quickly. ConclusionEmail tripwires and product ladders are powerful strategies for converting subscribers into paying customers and maximizing revenue. By focusing on immediacy, irresistibility, and relevance, and by building a well-structured product ladder, you can guide your customers through a journey of increasing value. Experimentation, audience engagement, and agility are key to success in this journey.
I invite everyone to explore the seamless integration of tripwires and product ladders using MiloTree's products. Please schedule a call with me to discuss your product ladder strategy and how MiloTreeCart and MiloTreeLeads can help you build a successful business.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: #335: Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie #321: How Email Marketing Helps Bloggers Increase Ad Revenue with Cassie Noyes #299: Skyrocket Your Income: The Blogger’s Guide to Cutting-Edge Email Marketing in 2023 with Kyle Stout MiloTreeCart, the Best Tool for Non-Techies to Sell Digital ProductsI also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-bla
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Today I'm diving deep into one of my favorite strategies for growing your email list: leveraging the power of freebies. But before we get into that, I want to touch on a crucial aspect of your business strategy—diversifying your income streams. If you’re still relying solely on traditional methods like ads and affiliate links, you might be putting your business at risk. This is where MiloTreeCart shines, allowing you to sell unlimited memberships, digital downloads, workshops, coaching, and mini-courses swiftly and seamlessly. We’ve even upgraded to AI-driven sales pages to make the process faster than ever!
Why Email Lists are More Crucial Than EverIn the current online landscape, where social media algorithms are a moving target, owning your blog and email list provides a stable, reliable platform for business growth. I can't stress this enough: your email list is where the money is. The larger your list, the more potential customers you have for your digital products.
Show Notes: MiloTreeLeads Beta MiloTreeCart Book a FREE 20-minute call with me MiloTree Pop-Up App Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Power of FreebiesWhat’s the fastest way to grow this valuable list? Offer something of value for free in exchange for an email address. But it’s not enough to just offer anything; your freebie needs to be like a Hershey's Kiss—small, desirable, and immediately satisfying.
Imagine you're at a manicure salon, and right by the cash register, there's a bowl of Hershey's Kisses. You're likely to grab one and enjoy it right there, rather than saving it for later—because you can’t just put a Hershey's Kiss in your pocket; it will melt! This is the essence of a great freebie. It should be something your audience can consume instantly and leave them wanting more. It’s about immediate gratification.
The Ideal FreebieYour freebie should be:
Immediately consumable: It should be something that can be accessed and used as soon as it’s downloaded, viewed right on the phone or computer. Satisfying yet simple: Not a ten-page ebook, but something that provides a quick "sugar rush" of value—solve a problem, answer a question, or satiate a curiosity. Engaging and desirable: It should make the new subscriber crave more interaction and content from you. Types of Effective FreebiesThrough numerous discussions with you, my audience, we’ve seen that the most engaging freebies aren’t necessarily the most complex. They are:
Guides and cheat sheets: Short, sweet, and to the point. Interactive content like quizzes: Especially those that offer personal insights or fun revelations. Done-for-you resources: Templates or printables, like those we offer on Catch My Party, provide immediate utility. Using AI to Generate IdeasOne tool I find incredibly useful in generating freebie ideas is ChatGPT. You can prompt it to brainstorm freebie ideas that fit within specific categories, like saving time, making money, or raising social status. These are triggers that motivate people to opt into your list.
Chat GPT Prompt: "Generate a list of freebie ideas for [insert niche] that fits into one of these categories: Make somebody money. Save somebody money. Save someone time. Move someone toward happiness. Move someone away from pain. Raises their social status."
Introducing MiloTreeLeadsAnd speaking of making things easier, I’m thrilled to introduce MiloTreeLeads, a new addition to our product suite. This tool allows you to effortlessly create and distribute unlimited freebies. It integrates with major email service providers, simplifying how you collect and manage your leads. It’s designed to help you set up a freebie in less than five minutes, so you can start growing your list right away.
Final ThoughtsRemember, your freebie is often the first impression you make on a potential subscriber. Make it count. It’s the first step in a relationship that can climb the ladder from a simple free download to purchasing high-value products or services.
For those eager to try out MiloTreeLeads and take advantage of our special launch pricing, head over to MiloTree.com/leadsbeta. This is an exciting step forward for anyone looking to expand their digital footprint and monetize more effectively.
Before I wrap up, if you have a freebie that’s working wonders, or if you're seeing success in a particular area, I’d love to hear about it! Shoot me an email, or better yet, if you found this episode helpful, share it with a friend or give us a review on iTunes.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: #321: How Email Marketing Helps Bloggers Increase Ad Revenue with Cassie Noyes #299: Skyrocket Your Income: The Blogger’s Guide to Cutting-Edge Email Marketing in 2023 with Kyle Stout #263: How to Turn Email Subscribers Into Raving Fans with Allea Grummert MiloTreeCart, the Best Tool for Non-Techies to Sell Digital ProductsI also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently availabl
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Before I discuss the podcast, I’m thrilled to share some updates on MiloTreeCart. We’re transitioning MiloTreeCart to a more traditional subscription model. Therefore our lifetime deal of $349 is being phased out. If you are interested in paying once and owning MiloTreeCart forever and getting a bonus one-hour coaching call with me, Jillian ($300 value), don't wait! Plus, we offer a 30-day guarantee, so there's no risk.
If you want to jump on a free 20-minute exploratory call to see if MiloTreeCart is right for you, just sign up here.
Additionally, we’re introducing in the next two weeks, a new feature to help you offer unlimited freebies and collect email addresses effortlessly! Be on the lookout for my announcement.
And now onto today's, episode...
Content Strategy Will Help You Grow OnlineIn this episode of The Blogger Genius Podcast, I'm interviewing Amanda Natividad, the VP of Marketing at SparkToro who is also a chef. We talk about current content marketing trends and strategies to get yourself noticed in the crowded online space.
Amanda stresses the importance of creating original and valuable content, going beyond SEO-driven strategies to offer unique insights and expertise to build trust and credibility.
Amanda recommends incorporating personal elements in your content, which is why she adds her own recipes into her marketing newsletter, showcasing her unique perspective and engaging her audience on a deeper level.
Show Notes: MiloTreeCart Book a FREE 20-minute call with me Amanda Natividad Sparktoro MiloTree Pop-Up App Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Shift in Content Marketing: Originality and PersonalityThe landscape of content marketing is evolving, with a growing emphasis on having a distinct point of view and injecting personality into content.
In a crowded digital landscape, having a unique perspective can help your content stand out, sharing your own experiences, insights, and expertise. Personal stories and anecdotes can make your content more relatable and engaging.
This also signals to Google and to your audience that there is a real person behind what you create.
Zero-Click Content: Providing Standalone ValueOne of the key trends Amanda discusses is the concept of zero-click content. This involves creating content that provides standalone value on social media platforms, without necessarily driving traffic to external websites.
Focusing on creating content that offers value on its own can help you build a stronger presence on social media and engage your audience more effectively. It also makes it easier for potential fans to consume your content without having to leave platforms like Instagram or Twitter.
Amanda also highlights the trend of brands focusing on being people-led, showcasing the people behind the brand and building a more authentic and relatable image.
Dealing with Content Theft and Maintaining a Positive MindsetContent theft is a common challenge for many marketers and bloggers. Amanda and I discuss the importance of maintaining a positive mindset and focusing on creating new and valuable content instead of dwelling on how bad it feels.
This can help you stay motivated and continue to provide value to your audience. Embracing an abundance mindset by sharing your knowledge and expertise freely can help you build a stronger connection with your audience and establish yourself as a thought leader.
Conclusion: Embracing Originality and ExpertiseThe conversation between Amanda and me underscores the importance of originality, personalization, and expertise in content marketing. By understanding your audience, injecting personality into your content, and embracing new trends, you can navigate the evolving digital landscape, create more effective marketing strategies, and rise above the noise.
And in the world of AI, when content becomes easier to create, you need new strategies to get noticed. Lean into your humanness and your "vibe."
Other Related Blogger Genius Podcast episodes You’ll Enjoy: Unleashing the Power of Selling Ebooks: Your Gateway to a Digital Empire with Jillian Leslie Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products -
Today's guest on The Blogger Genius Podcast is Danielle Turner from Salt Sanity, a chef and food blogger, who has carved a niche for herself in the world of low sodium cooking.
In this episode, Danielle talks about how she wrote and sold her first successful ebook using MiloTreeCart and how she focused it on all the things she wished she knew after her husband's heart attack.
For the content of her ebook, she used past blog posts. For the marketing and sales, she used MiloTreeCart. She used the AI created sales pages, the launch calendar with daily marketing tasks, and the MiloTreeCart sales email templates to sell with ease.
As a natural over-thinker this strategy worked great for her and she was amazed at the results!
Show Notes: MiloTreeCart Book a FREE 20-minute call with me Salt Sanity MiloTree Pop-Up App Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Writing the Ebook You'd Like to ReadAdapting to a low sodium diet (after her husband's heart attack) was a challenge. Recognizing this gap of what she didn't know when she was researching low sodium diets, Danielle was inspired to create a digital guide to help those struggling with similar dietary changes.
Enter MiloTreeCart, the platform that became her ally in this endeavor. With MiloTreeCart, Danielle leveraged her existing blog content to craft her digital guide, simplifying the process with MiloTreeCart's pre-designed email prompts and AI generated sales pages.
Embracing Imperfection and AutomationDuring our conversation, Danielle admits to being an over-thinker, a trait many of us can relate to. MiloTreeCart provided her with a structured roadmap, encouraging her to take action and embrace the concept of "B-minus work." This mindset allowed her to progress and refine her work, automating tasks like email marketing to focus on what she does best—creating content that resonates with her audience.
The Food Lover's Guide to Low Sodium LivingDanielle's ebook, "The Food Lover's Guide to Low Sodium Living," is a testament to her mission to help people enjoy food while managing their health. The book, a concise yet comprehensive guide of about 58-60 pages, was crafted using a Canva template and initially promoted to her email list. Despite her hesitation to share personal stories, the positive feedback and pre-release interest were affirming.
Beyond the Book: Coaching and DiversificationAs Danielle's mentor, I suggest she could expand her offerings by providing coaching calls and creating new ebooks to upsell to her customers. We also discuss the importance of diversifying income streams, especially in light of traffic fluctuations on her blog. By focusing on her engaged audience and exploring avenues like coaching and workshops, Danielle could further solidify her business.
The Takeaway: Overcoming OverthinkingReflecting on our conversation, my biggest takeaway is the universal challenge of overthinking. Danielle's ability to move past this, to do B-minus work, and to confidently engage with her audience is a powerful transformation. It's a reminder that recognizing our value and exploring new income streams can lead to remarkable growth.
Join the MiloTree CommunityIf Danielle's story resonates with you and you're curious about how MiloTreeCart can help your business, I invite you to book a 20-minute call with me. Visit milotree.com, and let's discuss your business goals. Remember, we'll soon transition to a monthly subscription, so seize this opportunity!
For any questions, reach out to me at [email protected]. Share this story with a friend who might benefit, and if you could give us five stars on iTunes, it would mean the world. Join me again next week for more insights and stories from the Blogger Genius podcast.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: Unleashing the Power of Selling Ebooks: Your Gateway to a Digital Empire with Jillian Leslie Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie MiloTreeCart, the Best Tool for Non-Techies to Sell Digital ProductsI also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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Today I'm sharing a special episode that I recorded based on my conversations with you. I get on calls with bloggers and almost daily. I see where so many of you struggle.
In this episode, I'm sharing the five things I recommend you start putting into place now so that you can thrive in the ever-changing landscape of blogging and online business.
The Importance of Adaptation in BusinessThe business model for online entrepreneurship has undergone a significant transformation over the last six month. It's no longer just about putting content out there with the right keywords and hoping for the best when it comes to Google.
Biggest takeaway of the episode:
Today, it's about growing an engaged audience and effectively selling to them.
Show Notes: MiloTreeCart Book a FREE 20-minute call with me Catch My Party MiloTree Pop-Up App Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Five Key Tips for Online Business SuccessWith the headwinds bloggers are facing, such as the rise of AI, updates to Google's algorithm, and a decline in revenue from traditional sources like display ads and affiliate marketing things can feel daunting. But with the right approach, they can be overcome.
So here are the five things I recommend you start putting into place to find financial success as a blogger and online entrepreneur.
Define Your NicheThe first step to success is defining your niche. It's essential to narrow down your focus to communicate clearly the problem you solve. This specificity helps attract the right audience who are looking for exactly what you have to offer. Remember, when you try to appeal to everyone, you often connect with no one.
Develop a Strong Personal BrandYour personal brand, or as I like to call it, your "vibe," is what sets you apart in a crowded market. It's about showing up as a human, connecting with your audience on a personal level, and expressing what makes you unique within your niche. Your authenticity is your greatest asset.
Diversify Your Traffic SourcesRelying solely on Google for traffic is a risky strategy. Diversifying your traffic sources can protect you against algorithm changes and other uncertainties. Platforms like Pinterest and Instagram are not just for sharing content; they're powerful tools for driving traffic and building your personal brand.
Prioritize Your Email ListYour email list is a goldmine. It's the key to developing deep relationships with your true fans and driving sales. Unlike social media followers, you own your email list, and it allows you to communicate directly with your audience without the interference of algorithms.
Choose Easy Tech ToolsIn the world of online business, technology can be both a blessing and a curse. While there are countless tools out there promising to make your life easier, it's important to choose simple and effective solutions. Avoid expensive and complicated platforms that can lead to frustration and wasted resources.
Updates on MiloTree and MiloTreeCart and MiloTreeFreebiesI'm thrilled to share some updates on MiloTree and MiloTree Cart. We're transitioning MiloTree Cart to a more traditional subscription model, which will provide even more value to our users. Additionally, we're introducing MiloTreeFreebies, a new product designed to help creators like you grow your email lists efficiently.
The Journey of Online BusinessI want to remind you that online business is a journey, complete with its ups and downs. It's a path of continuous learning and adaptation. I'm here to support you every step of the way, and I invite you to reach out with your feedback and questions. Together, we can navigate the ever-changing digital landscape and achieve our entrepreneurial goals.
Thank you for joining me on this adventure. Remember, the key to success is staying informed, being adaptable, and always striving to connect with your audience on a deeper level. Let's keep the conversation going and build our online empires with confidence and creativity.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: 2024 SEO Shifts: Strategies for Success Today with Lily Ray Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie Boost Your Blog Pageviews with Pinterest Now with Kayla Watkins MiloTreeCart, the Best Tool for Non-Techies to Sell Digital ProductsI also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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What happens when your blog takes a major traffic hit after years of blogging and steady growth?
I'm Jillian Leslie, host of The Blogger Genius Podcast. I sast down with Nell Foster from Joy Us Garden to talk about this. Nell is a blogger, YouTuber, author, and gardener with over 50 years of experience with plants.
In my interview with Nell, we cover everything from how she stumbled into blogging, grew her business, grew her YouTube subscribers, and now is pivoting her business after getting impacted by Google algorithm updates and after losing 90% of her traffic.
Show Notes: MiloTreeCart: Digital Product Sales Software Book Your FREE 20-Minute Strategy Call Joy Us Garden Blog Post Checklist FREEBIE MiloTree Pop-Up App Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Seed of an Idea: Nell's Journey BeginsNell's career started with selling gardening accessories. As the digital world evolved, she expanded into blogging and creating YouTube content, amassing over 135,000 YouTube subscribers.
Overcoming Digital ChallengesNell discusses a significant setback when a Google algorithm update drastically reduced her blog's traffic. Instead of giving up, she's diversified her income by selling digital products like ebooks (which you can now write easily with ChatGPT), demonstrating the importance of adaptability in the online world.
Diversifying Income StreamsNell has developed multiple income streams, including ad revenue, sponsored content, and affiliate marketing. She also sells digital products and focuses on business growth, ensuring her business's sustainability.
Expanding Monetization StrategiesNell talks about her book launch for beginner gardeners and her interest in new monetization methods, such as starting a membership site and converting workshop content into ebooks she's selling with MiloTreeCart. I encouraged her to use her online presence and expertise to boost sales through her email list, YouTube channel, and blog.
Building a Community and EngagementNell is dedicated to growing her email list which is currently over 14,000 subscribers and engaging with her audience through weekly newsletters and social media. She emphasizes community building and drives traffic to her blog and YouTube channel with strategic content. Her team, including virtual assistants and content contributors, is essential in developing her business with new workshops and book projects.
Conclusion:Nell's story highlights the dynamic nature of online business and the importance of being flexible and resilient. Her journey offers inspiration for anyone looking to establish or grow their digital presence. Keep an eye out for more stories and tips from online entrepreneurs on The Blogger Genius Podcast.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: 2024 SEO Shifts: Strategies for Success Today with Lily Ray Master Google Updates: Essential Survival Guide for Niche Bloggers! with Steve Wiideman Boost Your Blog Pageviews with Pinterest Now with Kayla Watkins MiloTreeCart, the Best Tool for Non-Techies to Sell Digital ProductsI also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. Mil
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Today I'm diving deep into the ever-evolving landscape of SEO and content creation. I'm thrilled to share with you a treasure trove of insights from my recent conversation with SEO expert and DJ, Lily Ray.
The Quest for Diverse Income StreamsLet's first talk about diversifying your income streams. Are you still tethered to traditional monetization methods like ads and affiliate links? It's time to chart a new course with MiloTreeCart. With MiloTreeCart, you can sell unlimited memberships, digital downloads, workshops, coaching, and mini-courses in a snap. Our AI sales pages are a game-changer, and I'm here to guide you through crafting your personalized digital product strategy. Book a free 20-minute Zoom call with me at milotree.com and prepare to be amazed.
Show Notes: MiloTreeCart: Digital Product Sales Software Book Your FREE 20-Minute Strategy Call Lily Ray Blog Post Checklist FREEBIE MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The SEO Landscape: Decoding Google's Algorithm UpdatesIn this episode, we delve into the recent Google algorithm updates that have sent shockwaves through the blogging community. Lily Ray, a seasoned SEO strategist, sheds light on what Google is seeking and how to adapt to these changes. We discuss the importance of expanding your digital footprint, embracing platforms like YouTube, and creating content that resonates with your audience and Google's algorithms.
Deciphering Google's Current MindsetGoogle's recent updates, particularly the Helpful Content Update. (HCU), have targeted specific types of content, emphasizing expertise, authority, and trust. Lily emphasizes the importance of understanding that these cycles of updates are not new and that recovery from such hits can take time. She encourages publishers to look beyond SEO and consider building a brand that engages with audiences across various platforms.
The Plight of Niche BloggersThe impact of Google's updates on niche bloggers can be devastating, as seen with a Trader Joe's enthusiast who lost significant traffic overnight. Lily advises affected bloggers to diversify their content and presence, such as starting a YouTube channel, lean into food blogging, or exploring other social media platforms like Pinterest for traffic. This approach can help break free from the patterns that led to being grouped with negatively impacted sites.
Embracing AI in Content CreationThe rise of AI in content creation presents both opportunities and challenges. Lily cautions against mass auto-generating content, which goes against Google's guidelines. Instead, she suggests using AI tools judiciously to enhance the content creation process while maintaining originality and value.
Final Thoughts and ResourcesAs we conclude our interview, I invite you to revisit the basics with my updated blog post checklist, designed to ensure your posts are thorough and engaging. Download it at milotree.com/blogpostchecklist and continue building the blog and business of your dreams.
Join me on this adventure as we navigate the tides of SEO, learn from the experts, and embrace new strategies to thrive in the digital world. Stay tuned for more insights and inspiration on the Blogger Genius podcast.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: Master Google Updates: Essential Survival Guide for Niche Bloggers! with Steve Wiideman How to Make Money Blogging in 2024 (New Trends) with Jillian Leslie Boost Your Blog Pageviews with Pinterest Now with Kayla Watkins MiloTreeCart, the Best Tool for Non-Techies to Sell Digital ProductsI also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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