Avsnitt
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Ever wondered when the right time is to invest in paid ads? In this episode, marketing strategist Jess Partridge breaks it all down, sharing the ultimate checklist you need before diving into paid advertising!
Jess is a digital and social media marketer from Sydney, Australia. She started her own boutique marketing agency specializing in paid ads over 7 years ago, helping e-commerce and service-based businesses scale from 5-figure months.
From nailing your organic sales strategy to setting up email funnels and nurture sequences, Jess emphasizes why having your ducks in a row is crucial. Whether you're a creative service provider or an entrepreneur scaling your business, she offers actionable insights to help you avoid the “paid ads trap” and ensure your investment pays off!
Jess gives tips on maximizing ad spend, testing strategies, and leveraging platforms like Facebook and Instagram to attract your dream clients. Come listen!
Find Jess on IG: https://www.instagram.com/jessolutionmarketing/
https://www.instagram.com/itsjesspartridge/
Shop our Black Friday sale - 50% off our entire shop! Use code "BLACKFRIDAY" https://edenstrader.com/the-best-education-resources-to-better-your-business#galleries
We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email [email protected] for more information on our newest coaching container.
If you enjoyed today's episode, please:
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We're talking all things marketing this month and this week we're speaking to María Oliva, the founder of SMS Media. Maria dives deep into practical strategies to make Instagram marketing manageable (and even fun!) From rethinking Instagram as an online networking party to discovering the power of batching content creation, Maria shares her expertise on planning posts without the last-minute scramble. Plus, learn how a simple 15-minute daily strategy can transform your online presence and build genuine connections.
Listen to this episode to discover how to refresh your content ideas, go back to basics, and show up authentically while setting boundaries. Whether you’re looking to better manage your time, organize content ideas, or nurture your audience, this conversation is packed with actionable takeaways to help you show up consistently and confidently on Instagram!
María is dedicated to empowering wedding vendors across the U.S. to have fun with social media and gain time back to spend with their loved ones—and rest, without stressing over Instagram. Whether through outsourcing, strategy sessions, or lower-level services like hashtag vaults and bio optimizations, María ensures that managing social media feels light and sustainable.
Find Maria on IG: https://www.instagram.com/mariaolivasocial/
The Complete Small Business Growth Guidebook: https://www.amazon.com/gp/aw/d/1961493462/ref=tmm_pap_swatch_0?ie=UTF8&qid=&sr=
We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email [email protected] for more information on our newest coaching container.
If you enjoyed today's episode, please:
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Saknas det avsnitt?
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November is all about MARKETING! And to get started, we’re speaking to Sarah Weiss, a business mentor and content marketing strategist specializing in short-form video (specifically TikTok!)
We explore what it means to embrace experimentation over rigid strategies and why some of the simplest, unscripted content can make the biggest impact when it comes to TikTok marketing.
It’s not about creating a “perfect” polished piece every time; rather, it’s about being yourself and showing up in a way that resonates with your audience. Whether you’re a business owner, creator, or just starting out, this episode will inspire you to experiment and find what works!
Find Sarah online:
TikTok: https://www.tiktok.com/@onbrandbysarah?_t=8rEMlGDpNG4&_r=1
Instagram: https://www.instagram.com/onbrandbysarah/
The Cozy Content Corner Podcast: https://podcasts.apple.com/us/podcast/the-cozy-content-corner/id1681417619
We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email [email protected] for more information on our newest coaching container.
If you enjoyed today's episode, please:
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On this episode, we sit down with Madison Paige: Business Growth Specialist, Top Rated Business Podcast Host, & Industry Leading Online Community Builder - she helps brands build a ride or die online community so you can stand out & sell out your products & launches online. Her genuine spirit, high energy, & 9 years of experience in the social media world supporting thousands of product based businesses in their growth journey equips her to bring you high level, practical tips as your newest biz growth bestie.
Madison shares her insights on a challenge many entrepreneurs face: finding balance between their personal lives and the demands of running a business. If you've ever felt like your self-worth is tied to your work or struggled to separate your identity from professional achievements, you're not alone. Madison opens up about how she faced these struggles and emphasizes the importance of building a fulfilling life outside of business. She talks about how having hobbies, strong friendships, and a sense of purpose beyond work can actually make you a more successful entrepreneur.
You will also hear practical tips on how to schedule personal time, build a supportive community, and create a mindset that allows for both personal fulfillment and professional success. Come listen to our conversation with Madison Paige!
Find Madison at:
Small Business Growth podcast: https://podcasts.apple.com/us/podcast/small-business-growth-podcast/id1500461647
IG: https://www.instagram.com/thisismadisonpaige/
We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email [email protected] for more information on our newest coaching container.
If you enjoyed today's episode, please:
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This month we're talking all about alignment in our business and personal life. And in this episode we're talking about how to balance personal and professional growth as a business owner! Our guest is Praise Santos McKenna, founder of the branding studio ComePlum where she photographs female entrepreneurs and coaches them to scale their businesses for social impact. Her photos have been featured in Vogue and Forbes and she has taught workshops for the Golden State Warriors Dance Team and Shopify. Her project Ethical Weddings won a 20 On The Rise award by the 70,000+ member Rising Tide Society.
This episode with Praise touches on the importance of creating a brand foundation that reflects both the business's mission and the audience they serve. She shares insights on building relationships with clients through open-ended questions, and how fostering deeper connections leads to lasting impact. If you're a creative entrepreneur struggling to connect with your audience on a deeper level or looking for ways to balance business with personal growth, this episode is packed with actionable advice and inspiration. Tune in for a conversation that blends branding, strategy, and heartfelt connection!
Find Praise at:
www.comeplum.com
https://www.instagram.com/comeplum/
https://www.instagram.com/brandingyourbusinesspodcast/
https://www.instagram.com/bubblesbutigobybubs/
We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email [email protected] for more information on our newest coaching container.
If you enjoyed today's episode, please:
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Ever feel out of alignment, like things in your life/business aren't quite clicking? On this week's episode, we dive deep into navigating the hardest chapters—burnout, big life transitions, and finding your true self in the process. From pushing past discomfort to creating meaningful friendships and embracing authenticity, this episode is full of real talk on how the toughest moments can ultimately lead to personal growth!
Feeling stuck? You're not alone, and we’re going to get into how you can begin finding alignment in your own life!
We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email [email protected] for more information on our newest coaching container.
Amazon shop: https://www.amazon.com/shop/edenstrader
If you enjoyed today's episode, please:
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Today is part 2 of our free brand reviews! In this episode you'll hear me chatting with five talented photographers and diving into their branding and how they’re communicating to their clients.
You'll hear from Christina Mellor, Hanna Walkowaik, Kylie Bady, Sam Murch and Shayleen Jagassar. Whether you're a photographer aiming to elevate your brand or a creative in need of fresh ideas, this episode is full of insights you won't want to miss. We’re taking a close look at branding and showing how even minor tweaks can create major results. Ready to dive in? Let’s get started!
Christina Mellor
IG: https://www.instagram.com/christinascaptures/
Website: https://christinascaptures.org/
Hannah Walkowaik
IG: https://www.instagram.com/hannawalkowaik/
Website: https://hannawalkowaik.com/
Kylie Bady
IG: https://www.instagram.com/kbadyphotography/
Website: https://kbadyphotography.com/
Sam Murch
IG: https://www.instagram.com/sammurchphotography/
Website: https://sammurch.com/
Shayleen Jagassar
IG: https://www.instagram.com/shayleen/
Website: https://shayleen.ca/
Calling All Brands: https://edenstrader.com/calling-all-brands-branding-for-creative-entrepreneurs
If you enjoyed today's episode, please:
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It's branding month and today we're speaking with the incredible Paula Pwul, a Personal Branding Consultant, Lawyer and Founder, who leverages her unique insights to help professional and creative individuals build powerful personal brands. Paula shares how her journey from law school to becoming a personal branding expert unfolded in the most unexpected ways. We dive into how she transitioned from a legal career to building a personal branding movement, using her skills in video editing and social media marketing to empower women across the globe.
In this episode, Paula shares the importance of experimenting, finding your voice, and how your brand can—and should—grow with you. If you’re looking for insights on aligning your personal passions with your professional brand or simply need inspiration to follow your unique path, this episode is a must-listen!
Paula is also the host of the She's the Brand podcast, where she shares inspiring and strategic tips to evolving into your own brand and the founder of Afrocreate Digital, a personal branding agency on a mission to tell the African woman’s story.
Follow Paula on IG: https://www.instagram.com/paulapwul.co/
She's the Brand podcast: https://podcasts.apple.com/us/podcast/shes-the-brand/id1669845261
Calling All Brands: https://edenstrader.com/calling-all-brands-branding-for-creative-entrepreneurs
If you enjoyed today's episode, please:
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In this episode, we’re shaking things up with a special series of free brand reviews! I had the pleasure of chatting with three incredibly talented photographers to dive into their branding and how they’re communicating their unique artistry. We explored the gap between what they want to express and how their brand is actually coming across, offering fresh insights to help them fine-tune their message.
You'll hear firsthand from Hannah Conti, Carol Wang, and Kayla Rodriguez, with their profiles linked in the show notes so you can follow along visually. Whether you’re a photographer looking to refine your own brand or a creative seeking inspiration, this episode is packed with valuable takeaways. Get ready to dive deep into brand analysis and discover how a few small changes can make a big impact. Let’s jump right in!
Hannah Conti IG:
https://www.instagram.com/hannahcontiphotography?igsh=MTMyb3pla3IwNG1naw==
Hannah Conti website:
https://hannahcontiphotography.com/
Carol Wang IG:
https://www.instagram.com/carolwangphoto?igsh=amNlY2lseDlmbWxm
Carol Wang website:
https://www.carolwphoto.com/
Kayla Rodriguez IG:
https://www.instagram.com/kaylarodriguezphotos?igsh=MTlqYjA3b29ldmJveg==
Kayla Rodriguez website:
https://kaylarodriguezphotos.com/
Calling All Brands: https://edenstrader.com/calling-all-brands-branding-for-creative-entrepreneurs
If you enjoyed today's episode, please:
- Leave a positive review or rating!
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This month we're talking all things branding!! And in this episode, we're diving deep into personal branding with personal brand consultant Autumn Denae, who shares a powerful framework to help entrepreneurs and creators build a brand that feels true to who they are. Whether you're just starting your business, pivoting, or simply looking to bring more of yourself into your work, you'll find valuable insights in this episode. We explore the concept of branding as a digital extension of your reputation, and the importance of defining what you want to be known for. Autumn breaks down her "six V's" framework—vision, values, vibes, voice, visuals, and visibility—and how each element contributes to creating a brand that resonates with your audience!
For those hesitant about showing up online, this episode offers practical tips to overcome the fear of being seen. We talk about how mindset, practice, and tools like EFT tapping and visualization can help build confidence. If you're struggling with feeling "boring," this episode is packed with advice on how to shift that perspective and recognize the unique value in your story!
Follow Autumn on IG: https://www.instagram.com/autumn.denae/
The Edge of Everything podcast: https://podcasts.apple.com/ca/podcast/the-edge-of-everything/id1653495597
We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email [email protected] for more information on our newest coaching container.
If you enjoyed today's episode, please:
- Leave a positive review or rating!
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Today we're diving into the evolution of branding and how it’s transformed from a visual-centric approach to a more personal and interactive experience. We discuss how traditional branding, focused on logos, colors, and consistency, was once the dominant strategy for big companies. With the rise of social media and platforms like TikTok, businesses now need to engage with their audience in real time and develop more genuine connections. The shift from a top-down projection of a brand to an interactive and personal relationship is now critical for success!
Embracing a more humanized approach to your brand is key to staying relevant and relatable. By learning from both major corporations and smaller businesses who have successfully navigated this shift, you can craft a brand that not only resonates with your audience but also fosters lasting relationships. Come listen and learn how to build a personal brand!
"I don't know why my ideal clients aren't hiring me." Is this you? Come join our favorite course to help you build an intuitive brand! https://edenstrader.com/calling-all-brands-branding-for-creative-entrepreneurs
We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email [email protected] for more information on our newest coaching container.
If you enjoyed today's episode, please:
- Leave a positive review or rating!
- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge
- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.
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In this episode we're talking about HR and people operations with Kira La Forgia, a seasoned consultant who specializes in helping creative business owners and agency leaders build dynamic teams. Kira shares insights into creating company cultures that align with the owner’s vision, ensuring that businesses, particularly those led by women and marginalized communities, can thrive and stand the test of time. Whether you’re a solo entrepreneur or managing a small team, this episode sheds light on why HR is essential at every stage of business development and how it can empower you to build a company that fosters an environment of creativity and innovation!
Kira provides real-life examples, including how HR strategies can be tailored to fit the unique needs of photographers, helping them transition from creative professionals to CEOs of thriving businesses. Come listen and gain a deeper understanding of how HR can be a powerful tool in designing a business that aligns with your goals!
Follow Kira on IG: https://www.instagram.com/theparadigmm/?hl=en
Paradigm Consulting Website: https://the-paradigm.com/
Eden Strader has two brand new coaching options!
1. A three month long coaching container dedicated to propelling the business side of your life. With lots of strategy and personal one on one help, this includes monthly calls and unlimited Marco Polo access! Email [email protected] for more information.
2. A spiritual/business coaching container. We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email [email protected] for more information.
If you enjoyed today's episode, please:
- Leave a positive review or rating!
- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge
- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.
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We're diving into the world of AI in marketing, with expert Cathy McPhillips from the Marketing AI Institute. We talk about how AI tools like ChatGPT and Descript have revolutionized the way small businesses and creative entrepreneurs manage their marketing efforts, and Cathy shares practical tips on integrating AI into your workflow to save time and enhance creativity.
You'll hear about specific AI tools that have proven invaluable in tasks such as data analytics, social media content creation, and more. If you've ever felt overwhelmed by the sheer number of AI tools available or wondered where to start, this episode provides a clear roadmap to help you harness AI's power. Come listen to learn how AI can become your creative partner, freeing up time to focus on what truly matters in your business!
Marketing AI Institute: https://www.marketingaiinstitute.com/
Sequoia Capital: https://www.sequoiacap.com/
Eden Strader has two brand new coaching options!
1. A three month long coaching container dedicated to propelling the business side of your life. With lots of strategy and personal one on one help, this includes monthly calls and unlimited Marco Polo access! Email [email protected] for more information.
2. A spiritual/business coaching container. We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email [email protected] for more information.
If you enjoyed today's episode, please:
- Leave a positive review or rating!
- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge
- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.
- Follow (+) our show for new episodes every Monday!
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Ready to master email marketing? We're diving into the essential strategies for business owners looking to leverage email marketing! Shannon Vondy, email marketing expert, shares valuable insights on the right way and the wrong way to use emails. We discuss the importance of pre-launch strategies, the nuances of balancing nurturing and pitching, and how different price points can affect your email strategy.
We also discuss the importance of understanding your audience's needs and building trust through consistent and valuable communication. Whether you're a wedding photographer or any service provider, you'll find actionable tips on utilizing email lists to grow your business and keep your audience engaged!
Follow Shannon on IG: https://www.instagram.com/mrs.vondy/
Free email template: https://www.theemailclub.co/eden-free-template
Send an email to Eden Strader if you're interested in our new coaching option! 3 months of coaching, unlimited Marco Polo access, constant improvements. Reach out for more information! [email protected]
If you enjoyed today's episode, please:
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We're diving deep into a topic that's close to my heart and something many of us have been grappling with lately: burnout. We discuss what burnout looks like, how it can impact your business, and the steps I took to recover and regain my passion. This episode is all about meeting burnout with curiosity, understanding its roots, and finding ways to nurture ourselves back to creativity and motivation.
From questioning the value of your work to feeling disconnected from your clients, this episode is all about normalizing these experiences and providing you with practical advice on how to navigate this challenging period. See you in there!
VIP Days - One day personalized workshops for creative business owners. First, intuition. Second, data. Third, strategy. Fourth, systems. Fifth, map. Come read more about VIP Days and fill out an application to have your own personal workshop with Eden Strader! https://edenstrader.com/vip-coaching-days-for-creatives-1
One on One Mentoring with Eden Strader - You've got questions, I've got answers. Book an hourly package of coaching for tailor-made strategy on refining your craft (or whatever else is on your mind). What's included: one on one mentoring via video call to cover anything and everything you'd like to discuss and learn about your business. And a recording of your call so you can revisit our strategy session on demand! https://edenstrader.com/mini-mentoring
If you enjoyed today's episode, please:
- Leave a positive review or rating!
- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge
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- Follow (+) our show for new episodes every Monday!
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Today we have Annie Caplan, a fine art boudoir and brand photographer and creative director. Annie opens up about her journey from the corporate world to becoming a full-time entrepreneur, and how she combines her passions for art, wellness, and business. She emphasizes the importance of balancing masculine and feminine energies, sharing practical tips on how to stay grounded and intentional amidst the chaos of entrepreneurship.
Annie's insights on embracing femininity, from yoga routines to creative play, offer a refreshing perspective on achieving holistic success. Whether you're navigating a career transition, seeking manifestation tips, or simply looking for inspiration, this episode is packed with actionable advice!
Annie's website: https://www.anniecaplanphotography.com/
Follow Annie on IG: https://www.instagram.com/annie.caplan.photography/
VIP Days - One day personalized workshops for creative business owners. First, intuition. Second, data. Third, strategy. Fourth, systems. Fifth, map. Come read more about VIP Days and fill out an application to have your own personal workshop with Eden Strader! https://edenstrader.com/vip-coaching-days-for-creatives-1
One on One Mentoring with Eden Strader - You've got questions, I've got answers. Book an hourly package of coaching for tailor-made strategy on refining your craft (or whatever else is on your mind). What's included: one on one mentoring via video call to cover anything and everything you'd like to discuss and learn about your business. And a recording of your call so you can revisit our strategy session on demand! https://edenstrader.com/mini-mentoring
If you enjoyed today's episode, please:
- Leave a positive review or rating!
- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge
- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.
- Follow (+) our show for new episodes every Monday!
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In this episode, we're joined by Whitney Alexandra, a high-performance coach who takes a unique approach to coaching women entrepreneurs. Her philosophy is centered around achieving high performance without the hustle, advocating for a balanced approach where creativity and personal fulfillment coexist with business success.
Whitney illustrates how changing one's mindset can lead to significant business breakthroughs. Her Magic Money Math system, which she discusses in depth, helps entrepreneurs understand their true earning potential and expand beyond their current financial limitations. This episode is a deep dive into achieving business growth while maintaining a fulfilling and balanced life!
Follow Whitney on IG: https://www.instagram.com/whitney.alexandra/
Harsh Light Shooting Course - 50% off since it's the season of harsh light! https://eden-strader-photography.mykajabi.com/offers/XRFziTtw?coupon_code=SUMMERSALE
VIP Days - One day personalized workshops for creative business owners. First, intuition. Second, data. Third, strategy. Fourth, systems. Fifth, map. Come read more about VIP Days and fill out an application to have your own personal workshop with Eden Strader! https://edenstrader.com/vip-coaching-days-for-creatives-1
If you enjoyed today's episode, please:
- Leave a positive review or rating!
- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge
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- Follow (+) our show for new episodes every Monday!
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It's self improvement month on TMPB! In this episode, Lindsey Schwartz, founder of Powerhouse Women, dives deep into the essence of community and the journey of finding people whose energy resonates with you. She discusses how being proactive and intentional in seeking out new relationships can lead to profound personal growth and a stronger sense of belonging. Lindsey's approach encourages listeners to embrace the discomfort that comes with reaching out, highlighting that the rewards of genuine connection far outweigh the initial fears!
Lindsey also sheds light on the role of self-awareness and energy management in building a supportive community. She talks about the necessity of understanding your own energy levels and setting boundaries to prevent burnout. Through practical tips and anecdotes, Lindsey offers advice on how to navigate social interactions authentically and mindfully. Come dive in!
Follow Lindsey on IG: https://www.instagram.com/powerhouse_women?igsh=NzgzMHZjamE5cmoy
VIP Days - One day personalized workshops for creative business owners. First, intuition. Second, data. Third, strategy. Fourth, systems. Fifth, map. Come read more about VIP Days and fill out an application to have your own personal workshop with Eden Strader! https://edenstrader.com/vip-coaching-days-for-creatives-1
"Within 30 minutes of my VIP Day beginning, I knew this was the absolute best money I'd ever spend on education within my business." -Daytona Lamade
If you enjoyed today's episode, please:
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Are you considering a big move and worried about establishing your business in a new city? Join us in this episode as we talk to Aly Hansen, and she shares her journey of transitioning her business from Alabama to Richmond, and the strategic planning that helped her start her business in a new city. Discover how she leveraged SEO, social media, and local networking to carve out her niche in a competitive market!
Whether you're a photographer or any other creative professional, this episode is packed with actionable tips and inspiration to help you thrive in a new environment. Tune in and learn how to make your next big move a success!
Follow Aly on IG: https://www.instagram.com/alyhansenphoto/
Aly's website: https://www.alyhansenphoto.com/
Eden Strader Education IG: https://www.instagram.com/edenstraderedu/
One on One Mentoring with Eden Strader - Book an hourly package of coaching for tailor-made strategy on refining your craft (or whatever else is on your mind). What's included: one on one mentoring via video call to cover anything and everything you'd like to discuss and learn about your business. And a recording of your call so you can revisit our strategy session on demand! https://edenstrader.com/mini-mentoring
Pinterest Possibilities: Welcome to your new favorite marketing tool! Join our freebie and learn how to use Pinterest to market your biz. https://edenstrader.com/pinterest-possibilities
Let's Get Lit: Come join our flash photography freebie! https://edenstrader.com/let-s-get-lit-or-artificial-light-freebie
Indoor and Artificial Light: Our best selling workshop! It's time to stop being a victim of unpredictable wedding day lighting conditions. A skilled wedding photographer can handle any lighting situation—even creating their own. So how about becoming an ultimate wielder of light, no matter what the wedding day throws at you? https://edenstrader.com/how-to-shoot-flash-at-weddings
If you enjoyed today's episode, please:
- Leave a positive review or rating!
- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge
- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.
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Today we’re talking to Dawn Jarvis, incredible photographer and educator! We’re diving into Dawn’s photography/life journey as she shares her personal experience of transitioning from shooting large weddings to focusing on intimate micro weddings, while walking us through her step-by-step approach.
We also explore the importance of staying true to your artistic vision and how it can positively impact your clients. Dawn talks about the power of creative shoots in building the right portfolio and inspiring potential clients.
We also discuss outsourcing, how to go about getting started delegating tasks to an assistant, as well as motherhood and how Dawn handles being a business owner as well as a mother. This is definitely an episode you don’t want to miss!
Follow Dawn on IG: https://www.instagram.com/dawn_photo/
https://www.instagram.com/dawnphotoeducation/
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