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This week on Talk Speaker To Me, Conrad Close, our Content Marketing Manager, will take the mic to teach us about what speakers should be pursuing in their marketing.
'If you want to grow your speaking business, you need to master the three main areas of marketing.'"
In this episode, Conrad covers:
Why do you need a strong personal brand? How should you use social media as a speaker? What is SEO, and how do you win?"If you don't have a clear vision and you don't have a clear why, and you don't have a clear understanding of the value that you bring, your marketing will not work."
Ready? Let's talk marketing for speakers!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week on Talk Speaker To Me, Katie Campbell, our Lead Concierge, discusses how speakers can build confidence to be the experts in the room.
Often, we get anxious about getting on stage when we're early in our speaking career. In this episode, Katie covers how to build confidence as a speaker.
"How do you get comfortable being known as the expert? This can feel very foreign at first as you're taking the stage."
In this episode, Katie covers:
The importance of mindset in your speakingWhy you need confidence as a speaker Practical ways to boost confidence"Your story, what you bring to the stage, is completely different than somebody else's. Even in that same niche, an audience member is going to have a very different experience with you as they are with somebody else, because they're not you. They haven't walked your life. They haven't experienced what you have. They haven't learned what you have. Really owning and taking initiative to not compare in a negative way."
Ready? Let's talk confidence!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Saknas det avsnitt?
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Here at The Speaker Lab, we talk a lot about how to get on stage — but what do you do once you're up there? This week, Lead Coach Rick Clemons is walking through how to master stagecraft as a speaker.
You'll learn:
Why stagecraft mattersHow to audit your current stagecraftHow to get better at stagecraftHow to overcome common stagecraft challengesAnd much more!"Every opportunity you have to be on stage is an opportunity to present and perform."
Ready to master the stage? Rick, take it away!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week, we're digging into positioning yourself as a speaker with Michelle Onuorah! Michelle is a speaker coach here at The Speaker Lab and also a speaker, podcaster, and workshop leader with her own business.
"Your eps is what is going to be your north star. That will help you determine what gigs to take, what opportunities to take advantage of, what type of talks to offer, and also what type of messaging you want to put on your website and all of your branding assets."
During this episode, you'll learn:
Why you need an EPS as a speakerWhat makes a good oneHow to ensure your EPS aligns with your audience"And finally, the advice that I have for speakers crafting their expert positioning statement for the first time to make sure that it's in alignment with their audience. Talk to your audience. Talk to the types of people who are going to be in your audience and find out from them what are their pain points, what are the things that they're struggling with? What are the solutions that they're looking for? What type of transformation do they want to see happen in their lives?"
Ready to get into? Let's talk positioning statements with Michelle!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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If you want to be a successful speaker, it's pretty hard to do it alone. Thankfully, there are thousands of other speakers out there who are navigating the same challenges, problems, and wins as you are in your speaking business.
This week, Emily Arnold is here to talk about the best way to find community as a speaker. Emily is our community manager here at the Speaker Lab, which means she’s got a front-row seat to the speaker community and the importance of community as a speaker.
"Enjoying community is basically my favorite part about being a human on this earth."
In this episode of Talk Speaker To Me, you'll learn:
Why community mattersHow to find community as a speakerThe importance of ongoing investment in your community"What's one thing you can do intentionally to cultivate community in your life as a speaker?"
Ready to learn more? Let’s Talk community with Emily.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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"Listen, if you want to make more money, workshops are one of the most profitable ways to do it."
In this episode, TSL facilitator and master speaker Erick Rheam walks you through how he uses workshops to build and scale his speaking business.
Check out this episode to learn:
The 5 steps to launching a workshop offeringWhy workshops help you scale your income and your businessHow to get support as you pursue workshop offerings"The main thing is as speakers, when you're sitting down with an event planner or decision maker and having a conversation, find out what their problem is, what gap you can fill with your content, and then fill it."
Ready to learn a thing or two about using workshops to grow your business? Let's go!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Katherine Johnson is here this week to talk about developing executive presence as a speaker! Katherine is a speaker and a coach here at The Speaker Lab who works with students to help them build confidence, conquer impostor syndrome, and develop strong communication skills with their audiences.
"Executive presence is all about perception, right? It is the constellation of cues that people use to create judgments about important things, like our credibility, our trustworthiness, and likability."
In this episode of Talk Speaker To Me, Katherine covers:
Why should speakers develop executive presence? How can speakers develop it? What changes when you embody executive presence in your speaking business?"Your energy is one of the things that people are picking up on, and we know that confidence is contagious. So what does confident energy look like to you? Look at nonverbal communications. Look at the way you walk onto a stage. How do you sound? Where does your voice go when you're confident? You've got to understand how this gets communicated and broadcast around several different touch points."
Ready to learn more? Let's talk executive presence with Katherine!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nanette Hitchcock is here this week to talk niching down as a speaker. Nanette's a speaker and a coach here at The Speaker Lab who helps students set their businesses up for success with clear, confident plans.
"It's a specialized segment of the market for your product. Your product are your messages, your refined messages that are going to make an impact."
In this episode of Talk Speaker To Me, Nanette covers:
Why you need a nicheWhat makes a good nichePractical ways to test your niche in your industry"You'll build in integrity because you're providing real value. And out of that focused kind of strategy for your business, you'll have real success."
Ready to learn more? Let's talk niches with Nanette.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jeremy Rochford is one of our amazing coaches here at the Speaker Lab and this week, he's Talking Speaker and helping us learn the 7 steps to going FULL-TIME. For many of us, going full-time can be a dream, but let's talk about the practical steps to make your dream a reality!
"You have to ask yourself, do I have something I can charge for now? This seems very rudimentary, but this is where I completely failed and stalled my career for a good two to three years."
In this episode of Talk Speaker To Me, Jeremy covers:
The 7 Steps to help you go full-time!Why you need to create and feel tension before making the jump.How to prepare for this next phase with success!"You've got to experience that beautiful tension because that's proof of concept, that's growth, that uncomfortability of like if I could just do this more."
Ready to learn more? Let's talk going full-time with Jeremy Rochford!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Eve DeVault Gilmore is here this week to talk leads as a speaker. Eve's one of our VIP concierges AND our Lead Manager here at the Speaker Lab, which means she's got a front-row seat to helping out students find GREAT leads.
"Some unconventional tips that you can start with would be to go to LinkedIn profiles, really dream up your perfect decision maker. Search that job title anywhere you can in LinkedIn and find someone who really fits the bill."
In this episode of Talk Speaker To Me, Eve covers:
Where can speakers find good leadsUnconventional tips to help speakers search smarter The difference it makes to have a clear vision of who you're talking to?"Overall with the lead process, the more you search, the more you learn and then the more you know. So don't hold back."
Ready to learn more? Let's Talk Leads with Eve.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nanette Hitchcock is here this week to talk business building as a speaker. Nanette's a speaker and a coach here at The Speaker Lab and she works with students day in and day out to set their businesses up for success with clear, confident plans.
"If you don't have a sustainable business plan that's supported with systems and strategies and practices, everyday disciplined practices that you are committed to, then probably that idea won't get out into the world in an impactful way."
In this episode of Talk Speaker To Me, Nanette covers:
The two pillars of focus when it comes to ramping up or rebuilding your speaking effortsHow to set and understand your bigger goalsWhat it means to think like a business owner vs a hobby speaker"For right now, I want you to just look at your compelling idea, make sure that you have really fleshed that out, that pillar of what is the ultimate benefit of me speaking into people's lives and sharing content and helping them solve problems."
Ready to learn more? Let's Talk Business Building with Nanette.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Let's talk about authenticity! This week, we're digging into the topic of authenticity, which is different from vulnerability! Rick Clemons, our Lead Coach here at The Speaker Lab, is sharing some thoughts around how to bring your authentic self to your speaking business.
"Here's the thing. If you show up on a stage differently than you present yourself [online], you're going to shoot yourself in the foot."
Rick's talking about:
Why authenticity matters as a speaker What it looks like to bring your authentic self to the stage (and off it!) How to know the difference between vulnerability and authentic and when to use which"When they see what they get with you, the more they're going to want you. So as you think through where you're going in your speaking business, make the big a authenticity a huge part, not only of being on stage in what you do for the audience, but in every aspect of you doing your business"
Ready to get talking? Rick, take it away!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week, we're digging into branding with Michelle Onuorah! Michelle is a speaker coach here at The Speaker Lab and also a speaker, podcaster, and workshop leader with her own business.
"There actually isn't a right or wrong when it comes to your branding. But the main thing is to be consistent and to have vision from the start."
During this episode, Michelle's talking:
Why strong branding is important How to balance being personable and professional The thought process behind group your brand and evolving with time How to know if your brand is out of touch with your current offerings and how to fix that"If you're getting those questions, then that means that you need to revisit your brand right away and take a look at your messaging, take a look at your copy on your site."
Ready to get into? Let's talk branding with Michelle!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week on Talk Speaker To Me, TSL Resident Speaker Dan Irvin is sharing everything you need to know about how to plan for successful travel as a speaker.
"I'd much rather be inconvenienced to make sure that I'm really connecting with the audience."
Dan digs into:
When should you travelWho pays for travelHow to plan travel with peace of mind in mindWhat and when to packHow to organize your travel and gigs"This is why it's important to always be speaker fee plus travel, because sometimes we get ourselves in a pinch because we didn't do plus travel in our proposals. And so now we're trying to save money."
Ready to get into it? Let's talk, speaker!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Welcome to our first episode of Talk Speaker To Me! In this episode, TSL facilitator and master speaker Erick Rheam walks you through exactly what his daily power hour looks like to build a long-term sustainable speaking business.
"I didn't have anything but a dream and a desire to be a speaker. I just went out and started prospecting on a consistent basis, and I made over $36,000 with no assets whatsoever."
Erick's covering:
What is a prospectHow often should your prospectWhat does a "power hour" look likeHow should you set up your tech stackWhat is the ideal amount of time between emails, and when should you just let it go"The key, though, is if I do this every day on a consistent basis, then it's like a machine, it's a methodology, and it starts to bear fruit if I do it on a consistent basis."
Ready to learn a thing or two about managing your pipeline? Let's go!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Hey speakers! Today, we're launching a brand new podcast called Talk Speaker To Me.
If you’ve ever wished for a short, down-to-earth podcast with a ton of tips and tricks that you can use right now in your speaking business, this show is for you.
Every Thursday, you’ll get practical advice on how to book more gigs, negotiate higher fees, build relationships, grow your speaking business, and more in just 10-15 minutes.
Even better, you’ll get that hands-on advice and real-world stories from speakers and coaches who are in the trenches of the speaking industry right now.
If you've found this show through The Speaker Lab Podcast, rest assured, that show isn’t going anywhere. We’ll still bring you the in-depth interviews and advice you know and love every Tuesday.
But we hope that Talk Speaker To Me will meet you right where you are and help you get to the next level – whether you’re just starting out or you’re booking hundreds of gigs a year.
One last thing — can you do me a favor and hit the subscribe or follow button on this show on Apple, Spotify, or wherever you listen? That way, you won’t miss an episode and you’ll help more speakers find this new show.
We can't wait to bring you the first official episode in just a few days!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
