This is the age of the "superfad". Products, ideas and habits that surge into our collective conscience - and frequently burn out just as fast.
In this new podcast from Stuff, two of our millennial reporters dive into the crazes. Laura Walters and Katie Kenny have spent a week in a waist trainer, crammed into a tiny house and vegged out on the couch for hours of binge watching to deliver Superfad.
Each episode combines lively insights and revealing personal stories from well-known New Zealanders. We also explore the important social and cultural questions raised by the rapid rise and fall of 21st century fads.
Season one includes seven episodes - there's a new one every Friday. Learn more via the Superfad page on Stuff: https://www.stuff.co.nz/superfad
Join the Superfad Facebook group to share your thoughts on the trends: https://www.facebook.com/groups/186422305302755/
Katie and Laura are hosting Facebook Live videos each Monday, where they answer your questions, and take you behind the scenes: https://www.facebook.com/Stuff.co.nz/